Yalla! February/March '24 - The magazine for Arabian Gulf business owners and entrepreneurs by Yalla!

Insights into starting, growing, and leading a business.

FEBRUARY - MARCH 2024 | mecs.design

The Founder: Ayham Gorani Pemo

FEATURES / AMY CHAMBERS DECISION-MAKING HABITS DANIEL PRIESTLEY & FREDDIE PULLEN | CORINA GOETZ KATY HOLMES THE RISE OF NETWORKING GROUPS | EXHIBITION DATES

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HELLO Welcome to the February-March issue of Yalla! magazine. The exhibition schedule is busy as ever, with Gulfood, the Big 5 Construct Saudi, Dubai International Boat Show, DIMDEX, and many more set to take place as we hurtle towards Ramadan (around March 10th). Aliya Rajah revisits goal-setting strategies, keeping your New Year resolutions on track. Statistics show 80% have typically crumbled by February. Bestselling author Amy Chambers explores the decision-making habits that define highly successful people. She notes seven different values that help them make good decisions quickly in any scenario - and you can adopt them too!

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Website: mecs.design/ LinkedIn: linkedin.com/company/ mecsdesign

Katy Holmes writes about the ever-multiplying number of networking groups becoming available in Dubai, with pointers on choosing the right ones. With countless options to match your interests, time remains limited and you can’t do it all.

Facebook:

Ayham Gorani features as The Founder of Pemo, a software platform that’s saving MENA businesses the hassle of tracking corporate expenses.

Instagram:

We simplify the customer life cycle, with three key stages that every business needs to address. Acquisition, Conversion, and Retention. Freddie Pullen interviews Daniel Priestley - author of four best-selling books on entrepreneurship, and co-founder of Dent Global, one of the world’s top business accelerators. Phil Bedford explains why responding quickly is so vital in all your communications. Corina Goetz brings you another roundup of Gulf news, facts, and events. Finishing up in our graphics studio, we’ve been working on corporate apparel for French energy giants, EDF. And our Portfolio showcases our work for Give Me Coffee. Enjoy! And Ramadan Mubarak!

Marisa Manns

Keith Manns

Marcus Manns

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Twitter: twitter.com/mecsdesign

CONTENTS Events

Features

Upcoming FEBRUARY TRADE SHOWS

Profile: BIG 5 CONSTRUCTION SAUDI FACTS + STATS

Upcoming MARCH TRADE SHOWS

POWERFUL GOAL-SETTING STRATEGIES

DECISION-MAKING HABITS

THE RISE OF NETWORKING GROUPS

THE FOUNDER AYHAM GORANI

CUSTOMER LIFE CYCLE

TIMELY COMMUNICATION RETURNING CALLS

GULF NEWS ROUND-UP from Corina Goetz

Work

IN THE STUDIO

OUR WORK GIVE ME COFFEE MARKETING MATERIALS

AN INTERVIEW WITH DANIEL PRIESTLEY Yalla! newsletter is produced by Middle East Creative Services (www.mecs.design), a trading name of Global Printhub Ltd. Company Number 12766881. Registered in England & Wales. 20-22 Wenlock Road, London, N1 7GU.

TRADE MIDDLE EAST FILM & COMIC CON 2024 9 – 11 February/ www.mefcc.com

WORLD DEFENSE SHOW 4 – 8 February/ www.worlddefenseshow.com

MEDLAB MIDDLE EAST 5 – 8 February/ www.medlabme.com SAUDI INTERNATIONAL MARINE EXHIBITION (SIMEC) 4 – 6 February/ www.simec-expo.com

2/24 ARAB HEALTH 29 January – 1 February/ www.arabhealthonline.com

SAUDI HORECA - JEDDAH 5 – 7 February/ www.saudihoreca.com

UAE INTERNATIONAL DENTAL CONFERENCE AND ARAB DENTAL EXHIBITION (AEEDC DUBAI) 6 – 8 February/ www.aeedc.com

PAN ARAB INTERV RADIOLOGY SOCI CONGRESS (PAIRS 10– 13 February/ www.pairscongress

INTERIOR DESIGN FURNISHING EXPO (IDF OMAN) 5 – 7 February/ www.idfoman.com

BEAUTYWORLD SAUD 11 – 13 February/ www.beautyworld-sau

WORLD ISLAMIC ECONOMIC FORUM 6 – 8 February/ www.wief.org

BREAKBULK MIDDLE E 12 – 13 February/ www.middleeast.break

INTERNATIONAL SEARCH AND RESCUE CONFERENCE & EXHIBITION (INSRC 2024) 12 – 14 February/ www.insrc-exhib.com

INTERNATIONAL PETROLEUM TECHNOLOGY CONFERENCE (IPTC) 12 – 14 February/ www.iptcnet.org

START 6

SHOW

VENTIONAL IETY ANNUAL S)

FEBRUARY SCHEDULE

THE LUXURY SHOW ARABIA 22 – 25 February/ www.luxuryshowkuwait.com PROFESSIONAL BEAUTY DUBAI 19 – 20 February/ www.professionalbeauty.ae

BIG 5 CONSTRUCT SAUDI 26 – 29 February/ www.big5constructsaudi.com

RETAIL LEADERS CIRCLE MENA 19 – 20 February/ www.mena.retailleaderscircle.com

s.com

GULFOOD EXHIBITION 19 – 23 February/ www.gulfood.com JEWELLERY SALON JEDDAH 27 February – 1 March/ www.jewellerysalon.com

DI ARABIA

udi-arabia.ae

EAST

kbulk.com

INTERNATIONAL PROPERTY SHOW 2024 27 – 29 February/ www.ipscongress.com

JEWELLERY SALON RIYADH 20 – 23 February/ www.jewellerysalon.com DUBAI INTERNATIONAL BOAT SHOW (DIBS) 28 February – 3 March/ www.boatshowdubai.com

DATES 7

PROFILE: BIG 5 CONSTRUCT SAUDI

BIG 5 CONSTRUCT SAUDI 26th-29th February / big5constructsaudi.com

Big 5 Construct Saudi co-locates four specialised events, namely; HVAC R Expo Saudi, FM Expo Saudi, Stone & Surface Saudi Arabia and Windows, Doors & Facades Event Saudi. The event will showcase more than 20,000 products & solutions .under nine product sectors Egypt, Jordan, Spain and India join the lineup of 20 country .pavilions for the first time

1300

exhibiting companies

STATISTICS

55000+ expected participants

exhibiting countries

60+ BIG 5 talks

TRADE LEAP & DEEPFEST 4 – 7 March/ www.onegiantleap.com www.deepfest.com

DOHA INTERNATIONAL MARITIME DEFENCE EXHIBITION & CONFERENCE (DIMDEX) 4– 6 March/ www.dimdex.com

DUBAI INTERNATIONAL WOOD & WOOD MACHINERY SHOW 5 – 7 March/ www.woodshowglobal.com

AIRCRAFT INTERIORS MIDDLE EAST (AIME) & MAINTENANCE, REPAIR & OVERHAUL (MRO ME) 5 – 6 March/ www.aime.aero

DUBAI ENTERTAINMENT, AMUSEMENT & LEISURE EXPO (DEAL) 5 – 7 March/ www.dealmiddleeastshow.com

3/24

WORLD POLICE SUMMIT 2024 5 – 7 March/ www.worldpolicesummit.com

DUBAI DERMA (DUBAI WORLD DERMATOLOGY & LASER CONFERENCE & EXHIBITION) 5 – 7 March/ www.dubaiderma.com

ABU DHABI WOUND CARE CONFERENCE 9 – 10 March/ www.iiwcg.com

START 10

SHOW

MARCH SCHEDULE

No expos are held during this time.

RAMADAN 10 MARC H - 9 APRIL

Ramadan is expected to begin on the evening of 10 March, and conclude on 9 April, with the Eid holiday following on 10 April. The exact dates are subject to the sighting of the moon.

DATES 11

Achieve More in 2024:

Powerful Goal-Setting Strategies New Year, New Me! Again! Aliya Rajah

Personal & Professional Development Coach IG: coach_aliya

As we start a new year filled with hopes and ambitions, the truth is that 80% of new year’s resolutions have crumbled by February.

Many of us ring in the new year with resolutions and goals, only to abandon them a few weeks or months later. Sound familiar? The truth is, setting goals is easy, but achieving them takes effort and dedication. As a coach, my role is to support individuals in making positive changes in their lives, and I firmly believe that this transformation is possible at any given moment. However, there is something truly invigorating about bidding farewell to one year and embracing a new year with a sense of optimism and freshness. However, there is a sad reality hiding beneath the surface. As we start a new year filled with hopes and ambitions, the truth is that 80% of new year’s resolutions have crumbled by February. What causes this pattern of failure? And more importantly, what can we do to break free from it? If you can relate to this statistic and have been in this position before, I encourage you to embrace a different approach this year. Here, I’ll share six effective ways in which you can do just that.

1 REFLECT ON THE PAST YEAR

2 TAKE A SNAP SHOT OF YOUR LIFE

Before diving headfirst into goal-setting for 2024, it’s worth taking a moment to reflect on the past year. What did you accomplish? What challenges did you face? What lessons did you learn? Taking stock of your successes and failures can provide valuable insights that will inform your goals for the new year.

You can do this by separating the different areas of your life into lists. These can include: career, business, health + fitness, travel, hobbies, family, friends, romance, finance, stress management, time management (plus some more of your own) and give yourself a score between 1 and 10 on how happy you currently feel about those areas. This can give you a good insight into which areas you’d like to focus more on this year.

During a recent New Year workshop, I asked participants to browse through their phone photos. They were then tasked with jotting down at least one highlight from each month and assigning a theme to each month. This exercise was met with enthusiasm as they realised, “Wow, I actually did a lot during those months!” We often get caught up in the hustle and forget to reflect on the many individual moments. Taking the time to acknowledge challenges you faced last year, and noting the lessons learned and personal growth achieved, can boost confidence, aid in letting go, and strengthen resilience.

Take a moment to imagine your perfect year. Write down all the things you did and how you felt on paper.

EFFECTIVE GOALS IN 2024

3 START WITH THE END IN MIND

4 GET CLEAR ON YOUR WHY

Imagine it’s December 31st, 2024, and you’re with your loved ones, ready to welcome the new year. As you reflect on the year that has just passed, you say to yourself, “Hey, that was a really amazing year,” and you can’t help but smile.

“Our WHY is our purpose, cause or belief—the driving force behind everything we do. Our HOWs are the actions we take when we are at our natural best to bring our WHY to life. Our WHATs are the tangible manifestation of our WHY, the actual work we do every day.” - Start With Why, Simon Sinek.

As Stephen Covey’s second habit suggests, “Begin with the end in mind.” So, ask yourself this question: “What would need to happen this year for me to look back and say that about this year?” Take a moment to imagine your perfect year. Write down all the things you did and how you felt on paper. For an extra touch of creativity, create a vision board of your goals (this is a lot of fun!) and keep it where you can see it daily, like on your phone or desktop wallpaper.

One of the main reasons people fail to achieve their goals is because their “why” isn’t strong enough. It’s not always easy to have the self-discipline and commitment to follow through, especially when we’re pursuing something that doesn’t align with our true selves. For example, setting a goal to impress others or meet society’s expectations. Having a strong why will be your driving force, even for goals that don’t excite you. This is crucial during times when you lose motivation or feel discouraged by slow progress. Come up with strong reasons why you want to achieve your goals and write them down. This will help you stay focused, motivated, and determined throughout the year.

One of the main reasons people fail to achieve their goals is because their “why” isn’t strong enough.

6 DECIDE WHO YOU NEED TO BE

5 BREAK IT DOWN It can feel overwhelming when you have all your goals for the year, but no idea where or how to start. Unrealistic goal-setting and the feeling of overwhelm can hinder progress. Remember, goals don’t have to be achieved all at once. To make it easier, break the year into quarters and identify your main priorities for the first 3 months. Maybe focus on health and relationships? Or dedicate time and energy to professional development. Once you have set 2-3 main priorities for the first 3 months, break them down into monthly and weekly goals. By continuously ticking off these smaller goals, you’ll feel more accomplished and motivated. One big reason for overwhelm is not writing things down. Keeping everything in your head causes unnecessary stress. Invest in a diary for 2024 and jot down weekly tasks, breaking them down into daily tasks. Trust me, you’ll thank yourself later.

This is probably the most important point. When we talk about the Law of Attraction and manifesting our goals, it’s not just about setting intentions and hoping they come true. The key is to align ourselves with our goals because that’s how we can reach them faster. So let’s go back to where you visualised your goals for this year. One question you should ask yourself is, “Who do I need to be in order for my goals to become a reality?” Think about the characteristics that are important for you to develop in order to effectively achieve your goals. Here are some questions based on those characteristics: Self-confidence: If I were a more confident version of myself, what would I do differently? Determined: Instead of feeling deflated and giving up when faced with a challenge, what can I tell myself to pick myself up next time? Proactive: Do I currently feel like the driver of my life, or am I just letting life pass me by as a passenger? The clearer you become on who you need to be and the more effort you put into becoming that person, the easier it will be to achieve your goals.

One question you should ask yourself is, “Who do I need to be in order for my goals to become a reality?” Think about the characteristics that are important for you to develop.

EFFECTIVE GOALS IN 2024

I would encourage you to keep these 6 STEPS somewhere where you can refer back to them regularly, whether it be on your phone or on your desk, because by following the above, setting your goals won’t be just something you think about and do once, but instead they become a part of your lifestyle.

The Decision-Making Habits of Highly Successful People

Amy Chambers

Executive Coach / Life Coach / #1 International Bestselling Author / Speaker / Consultant

How to Make Better, Smarter, and Swifter Decisions in Today’s Complex World Every day, we all make a series of decisions, perhaps many more than we realise. We’re continually choosing between things, and many of these choices are quite important. If you’re a business owner, your decisions will ultimately determine the success and longevity of your entire organisation. If you’re an organisational leader, your decisions will eventually affect the development and results of your whole team. If you’re an individual, your decisions will certainly define how happy and successful you become. Our days and weeks are loaded with numerous decisions about how to allocate our focus, time, and money. All too often this can become stressful or even overwhelming.

Sometimes, we become so paralysed by fear of making the wrong decision, we don’t make any decision at all.

Indecision is a problem for many of us. Some of us spend far too long deliberating our decisions, even ones that aren’t that significant. Usually, this stems from fear. Sometimes, we become so paralysed by fear of making the wrong decision, we don’t make any decision at all. Most of us can remember a time that we stood still for too long. Time runs out, doors close on us, and opportunities pass us by. I once spent several days in “analysis-paralysis” over a car purchase. I eventually realised I’d seen exactly the car I wanted to buy. After a week of unnecessary deliberation, I finally called the car dealership back, only to learn that someone else had purchased my dream car a few days prior. I was ashamed of myself for waiting too long and missing out - for no good reason.

History is rich with examples of business, political, and military leaders that made incredibly complex decisions of critical importance.

However, not all of us struggle with this kind of indecision. Our history is rich with examples of business, political, and military leaders that made incredibly complex decisions of critical importance, and also did it while under immense external and internal pressure. How were they able to do it? Years ago, I became determined to answer that question. After much observation, I’ve identified seven principles that allow us to make smarter, sounder, and swifter decisions; ones we don’t need to second-guess or regret later. Here’s what I’ve noticed the best decision-makers believe and do:

THE DECISION-MAKING HABITS OF HIGHLY SUCCESSFUL PEOPLE

1. THEY HAVE A SET OF PERSONAL VALUES AND MAKE THEIR DECISIONS IN ALIGNMENT WITH THEM Often, successful people who make quick or smart decisions do so because they don’t start over at square one with each decision they make. They already know what their personal or organisational values are, and they live by those. Anytime they’re facing a tough decision, they simply run that decision through the litmus test of their core values (or their company’s). Because they’ve made a commitment to never violate their values, they’re quickly able to eliminate numerous options. For example, if their top value is integrity, they’ll know that lying or withholding information isn’t an option for them. It doesn’t matter that telling the truth might hurt someone’s feelings, cause an uncomfortable conversation, or cost them their job. If honesty or transparency is their most important value (and they’re aligned), they’ll refuse to make a decision that takes them away from that value. If a company’s top value is customer service, valuedriven leaders won’t make a decision that violates their customer’s best interests; no matter what. It doesn’t matter if a proposal will result in a big profit, save time, or be easier. If the client experience is the top value of the organisation, then an aligned leader won’t make any decision that goes against that value. People who know their values (and stand by them) can make better, quicker decisions than those who don’t because they’re readily able to decrease the number of alternatives they’re choosing between.

Making decisions with your values in mind means that you’re not easily swayed or distracted by what feels exciting or popular in the heat of the moment. Stephen Covey, author of The 7 Habits of Highly Effective People, said that it’s “easier to say no, when you have a greater yes in mind”. Having a personal constitution is that greater yes. It’s sort of like a lighthouse: it’s there to guide you home. Once you have it, know it, and anchor yourself to it, you don’t billow in the wind like a tumbleweed every time a new decision comes along. You remind yourself of what you stand for and make your decisions with that in mind.

People who know their values (and stand by them) can make better, quicker decisions.

2. THEY KNOW ACTION IS THE KEY INGREDIENT TO SUCCESS Successful people are action oriented. They know little gets accomplished by thought alone. They recognise how quickly technology, the market, competitor decisions, and the political landscape can change the options available to them. They know there’s a cost to waiting, so they don’t. Successful people also know that we, as humans, learn by doing. So, they don’t feel they need all the information on a topic prior to deciding. They pick an avenue and start down their chosen path because they believe they’ll learn new pieces of information merely by having made the decision and being in motion. I wrote about this in my second book, 6 H.A.B.I.T.S. of Powerful People: Becoming a Happy Human who has

it all. In that book, the second habit is “Act”. In that chapter, I share a quote from my favorite mentor, CEO Joseph Whitaker: “Fear can inhibit action, but action can overcome fear”.

Successful people are action oriented. They know little gets accomplished by thought alone.

THE DECISION-MAKING HABITS OF HIGHLY SUCCESSFUL PEOPLE

3. THEY BELIEVE THAT DECISIONS ARE RARELY FATAL (OR FINAL) Contrary to popular opinion, failure is a part of success. Almost always, successful people have experienced many failures along the way. So, they become accustomed to it. However, instead of hanging onto their failures or letting those failures define them, they tend to view their mistakes as opportunities for growth and learning. Because they get excited about progress rather than perfection, they don’t spend much time worrying about the negative consequences of a bad decision. Rather, they make their decisions based on the information they have at the time and choose to believe they’ll become stronger and smarter even if their decision turns out to be the wrong one. Because they have a high degree of trust and confidence in their own abilities to solve problems, they make decisions with

the belief that they’ll be able to fix (or even improve upon) any unwanted effects of whatever decision they make - and still be better off than if they hadn’t made a decision at all, or waited too long to decide.

Because they get excited about progress rather than perfection, they don’t spend much time worrying about the negative consequences of a bad decision.

4. THEY QUICKLY ASSESS THE WORST CASE SCENARIO Smart and swift decision-makers consider what’s truly at stake before making a big decision. They’ll take a few moments to ask themselves a key question that slower decision-makers rarely ask: “What’s the worst that could happen because of this decision?” If the worst that could happen is they publicly stub their toe or have to apologise to someone, they’ll keep that in mind as they decide. If the decision is literally one of life and death, they may deliberate a bit longer. Most of our decisions are not matters of life and death. Usually, a single poor decision won’t cost the company millions or wind up seriously injuring anyone. Quick decisionmakers keep this in mind. They believe in their ability to repair their relationships with anyone they’ve

offended or emotionally hurt, so they’re able to act with the knowledge that most often, a bad decision isn’t permanent and won’t cost them an entire relationship. Strong decision-makers sometimes practice the cliché: “Shoot first, apologise later”.

“What’s the worst that could happen because of this decision?”

5. THEY IGNORE SHORT-TERM PAIN FOR THE SAKE OF LONG-TERM GAIN. The best decision-makers I know are those who routinely sacrifice short-term comfort for long-term results. People who solely make decisions based on their emotions are rarely successful. Most of us prefer to do what’s easy instead of what’s hard. But, people who are willing to sacrifice convenience and ease today because they’re focused on the fruit those decisions will bear tomorrow tend to live better lives. One of my favorite quotes is: “If you do what is easy, your life will be hard. If you do what is hard, your life will be easy.” It’s much easier to choose sitting on the couch and snacking over exercise and healthy eating. But repeatedly choosing the former often leads to long-term health problems. It’s much easier to choose watching television and scrolling on social media over interacting and engaging with our families. But repeatedly choosing the former often leads to breakdowns in our relationships and marriages. Having a vision for what we want tomorrow to look like and not choosing solely on how we “feel” in the moment helps us make better decisions. Grace Hooper, a U.S. Naval Officer who was the developer of the first compiler for a computer programming language (and was the oldest serving officer in the U.S. Navy at the end of her service) said: “If it’s a good idea, go ahead and do it. It’s easier to ask forgiveness than it is to get permission. This was quoted in the U.S. Navy’s Chips Ahoy magazine (July 1986).

They surround themselves with competent advisors. They don’t just ask anyone (or everyone) for input; that would only slow them down. But they do know exactly who to ask, and they do so quickly. 24

Having a vision for what we want tomorrow to look like and not choosing solely on how we “feel” in the moment helps us make better decisions.

6. THEY ENLIST THE HELP OF TRUSTED ADVISORS AND THEN MOVE ON. One of the ways successful people make decisions so quickly is that they surround themselves with competent advisors. They don’t just ask anyone (or everyone) for input; that would only slow them down. But they do know exactly who to ask, and they do so quickly. Getting input from a few key people who have experience and wisdom on particular subject matters helps them feel more informed about their decisions. Having checked in with key advisors to identify any major blind spots allows decisionmakers to proceed with courage and confidence. This is different than polling a large group of people or putting their decisions to a vote. Instead, it’s about asking someone they trust and respect for some quick input. Often, they’ll ask someone who has expertise in areas or disciplines they don’t. This allows them to ensure they haven’t missed anything or forgotten to consider a viable alternative. Swift-decision makers know exactly who these people are for them. They also know who not to ask. When I left an executive leadership role in a corporate environment to start my own business, I didn’t call my parents to ask for their opinion (or approval). As much as I love my parents, I know they’re risk-adverse and would advise me to play it safe. Instead, I consulted with another key advisor who reminded me of all the reasons it made sense to follow my heart and strike out on my own.

THE DECISION-MAKING HABITS OF HIGHLY SUCCESSFUL PEOPLE

THEY STAY TRUE TO THEMSELVES AND FOLLOW THEIR HEART.

Sometimes, just when we’re about to make our decision, we pause because we suddenly worry what others will think of our decision. Smart, swift decision-makers are not people-pleasers. They don’t solely make decisions on the basis of how their decisions will make others feel. Their goal isn’t to make everyone else happy or to be universally liked. They don’t fear being judged. That’s because they have a high degree of courage, confidence, and trust in themselves. They know who they are and they’re not ashamed of it. Earlier, I said that successful decision-makers don’t only rely on their emotions or feelings to make their choices, and that’s true. But, they don’t entirely factor out their feelings either. Especially if their feelings are in conflict with those of others. The best decision-makers rely on both their heads and hearts to make sound decisions. They enlist a combination

of rational logic and gut intuition to make balanced decisions that simply feel right to them. They refuse to get (overly) swept up in what others think, especially when others’ opinions contradict what truly feels best to them. This is a tall order, but strong decision-makers don’t retreat from their ideas just because they fear conflict or disapproval from those around them.

Smart, swift decision-makers are not people-pleasers. They don’t solely make decisions on the basis of how their decisions will make others feel.

THE DECISION-MAKING HABITS OF HIGHLY SUCCESSFUL PEOPLE

In my second book, 6 H.A.B.I.T.S. of Powerful People, I touch on this concept in the last two habits (Trust and Treasure Yourself and Stay Securely Strong). I recounted the painful story of how I learned this lesson the hard way when I was only 12 years old. I was taking a woodworking/shop class, and the final project was to build a wooden car that would compete for speed and aesthetics in a contest. I built a truly terrific car, but then made an abrupt decision to entirely overhaul at the very last moment based on what a few peers thought of it. Sadly, these peers of mine weren’t trusted advisors. Instead, they were mean-spirited strangers that were ridiculing and mocking me. My younger self couldn’t handle it, and I redid my entire project based on their feedback. After I lost the competition, my teacher pulled me aside and explained that he believed I’d built the best car in the class - before I changed it. He explained that he believed my car would’ve taken first place in the competition, had I not made the last minute alterations to it. He encouraged me to trust myself and my decisions in the future, and never fall victim to other people’s opinions of those decisions, especially those who clearly didn’t have my best interests at heart. Even though I was given that advice nearly 30 years ago, I never forgot it.

CONCLUSION: Making big decisions can be tough. Most of us like to be right, and it can be easy to feel embarrassed if we make a poor decision that blows up in our face. Many of us try to avoid making poor decisions, but often, the worst decision of all is to be indecisive and wait. If you remember these seven principles, you won’t struggle quite as much to pick a course of action, commit to it, and feel great about it afterwards.

Amy Chambers

The Rise of Networking Groups in Dubai: BENEFITS, CHALLENGES AND MAXIMISING IMPACT There are many things on the rise in Dubai at the moment, population, rental prices, the cost of the supermarket shop, and taxi rates to name a few, but one thing that has really caught my interest that doesn’t hurt the purse is – a huge increase in the amount of networking groups!

Katy Holmes

General Manager

British Chamber of Commerce Dubai

As the expat community continues to grow, networking groups provide a great platform for individuals to connect, collaborate, and expand their professional networks. However, it can quickly become a crowded market and with limited time and resources, how you do decide which networking group is for you? Networking groups offer a unique opportunity to meet like-minded individuals from diverse backgrounds. Looking for a networking group to be more sociable should be quite straightforward as the clue can be in the title – for example, Dubai’s ‘Women Who Walk’ group – the expectation and audience for it is set very clearly, leaving no doubt that this is an all-female group who meet up to walk!

There are a multitude of “Supper Clubs” springing up too. These are a little more niche but very attractive to those looking to meet people in a more intimate environment, of say, a maximum of 10 people meeting for dinner once a month. These are most likely to book up quickly and – being a little like book clubs with a ‘one in, one out’ virtual door policy! Most people find any type of networking daunting, so the first thing when selecting a networking group is to understand your purpose for going - your ‘why’. Is it to make friends, start a healthier lifestyle, improve your awareness of a topic – or all three? That will help you to narrow down the options available and naturally build your confidence to go, because you have a ‘why’. Really understanding your personal

The first thing when selecting a networking group is to understand your purpose for going - your ‘why’.

objectives will provide clarity and help you choose groups that align with your goals and increase your chances of meeting like-minded individuals. Growing your professional network is pretty much essential in Dubai, as it’s so relationship-focused. It really is ‘not what you know, but who you know’ in this region. Business networking may seem a little more serious, but approach it with an open mind as you will gain insights, exchange ideas, and collaborate for great business results. And many friendships are born from professional networking groups! A good business networking group should offer a variety of events at different times of the day, accommodating as many followers as possible using a wide variety of venues – and we are so spoilt for host partners here in Dubai! The events can be in the form of seminars, workshops and panel discussions - where industry experts share their knowledge and expertise. Attending these events can provide valuable insights, help you stay updated with industry trends, and encourage continuous learning for those who perhaps don’t have the training budgets to seek course-based classes.

NETWORKING GROUPS ON THE RISE

Growing your professional network is pretty much essential in Dubai, as it’s so relationship-focused. It really is ‘not what you know, but who you know’ in this region.

Dubai’s burgeoning business environment, heavy traffic, and out-of-work commitments can make it challenging for people to allocate time for networking events. With so many responsibilities, you may feel overwhelmed by the sheer number of group options available. Quality should take precedence over quantity, as it is better to invest time in a few well-curated groups that align with your professional goals and interests than drain your energy trying to attend everything!

collaborate, and expand their networks in a dynamic business environment. While the market may seem crowded, strategic selection and active participation will help you maximise the benefits available from these groups. By defining your objectives, researching your networking options, and managing your time and travel effectively, you can make the most out of networking groups and enjoy expanding your network for your net worth!

Once you have found the right group for you, active participation becomes key. Merely attending events is not sufficient. Engage in conversations, ask questions, and share relevant insights to leave a lasting impression. Remember, active listening is a two-way street that empowers and enhances your skills as well.

Networking events are a vital part of our proposition at the British Chamber of Commerce. We take great pleasure in organising high-quality events for our members and their guests. These events provide valuable opportunities for meaningful connections and knowledge transfer from experts in our ecosystem, and this all takes place at fantastic venues around Dubai.

The rise of networking groups in Dubai, both personal and professional, reflects the growing demand from professionals seeking to connect,

Katy Holmes

The FOUNDER AYHAM GORANI Ayham Gorani is the Founder of Pemo, a software company that’s streamlining how MENA businesses handle corporate expenses. Pemo packs every invoice, expense, approval and spending decision into one powerful platform - for business owners that want to ditch the paperwork, effortlessly control their finances, empower their teams and crack on with what they do best: growing a business.

WHAT BROUGHT YOU TO DUBAI AND WHAT INSPIRED YOU TO START PEMO? After selling my shares in my first business in Germany. I wanted to explore new opportunities in a different country away from where I had been born and raised. As I know the Arabic language and culture, I was instantly interested in the UAE. It seemed a great environment to do business in. So, in 2011, I moved to the UAE and started a company developing digital solutions for corporates and start-ups. It went incredibly well and we scaled quickly.

At the end of each month, my accountant would see each transaction but he would not know who made this or where to collect the invoice. It was frustrating to say the least. In 2018-2019 I saw solutions similar to Pemo emerging in Europe and I wanted to help businesses in the UAE by providing them with such a solution. That was the birth of the idea of corporate spend management platform, Pemo.

While scaling, we always had a challenge with our expense payments. We had one corporate card between the whole team, and it took us 4-5 weeks with physical visits to the bank to get this in the first place. Every time the team wanted to do a transaction, they would have to contact me to access the card number and the OTP - not particularly efficient!

HOW DID YOUR PREVIOUS EXPERIENCES PREPARE YOU FOR FOUNDING AND RUNNING A FINTECH FIRM WITH AN INTEREST IN THE UAE? First and foremost, I understood the problem. I have been in the shoes of small-medium-businesses (SMBs). I know how hard and overwhelming it can be at the beginning - each person in the business is wearing multiple hats, and any bottle-necks and inefficiencies can really slow down the whole operation.

So I could relate to the challenges that SMBs face, and I could see how Pemo really solves a problem. The good news is that with Pemo, we had a team and process to develop technology solutions. Being deeply ingrained in the start-up ecosystem we have seen the do’s and dont’s of the market, and with that in mind, we were able to help companies with their spend management needs from the get-go, eliminating the issues they face.

THE FOUNDER

I have been in the shoes of smallmedium-businesses (SMBs). I know how hard and overwhelming it can be at the beginning.

WHAT DO YOU BELIEVE SETS THE BUSINESS APART FROM OTHER SIMILAR STARTUPS IN THE UAE? Every start-up has its uniqueness and strength. Our start-up has been built with a mature team with a ‘scale and growth mindset’ from day one. We have set up an engine that can scale with us. Our focus was on building a good company first and the success will follow. Albeit being a start-up, we have sophisticated processes from engineering, product, HR, operations, marketing, sales and customer success. This has stood us in good stead to be able to leverage each of these and the expertise of our team to accelerate our growth.

THE FOUNDER

The biggest friend and enemy of a start-up is the uncertainty it goes through, so expect a bumpy ride, it is part of the journey and it depends on you how you respond to the hurdles and navigate through them that will dictate your success.

CHALLENGES HAVE YOU FACED AND HOW DID YOU OVERCOME THEM? Like any business we faced many challenges in the beginning. Perhaps one main issue we faced was that a product such as ours has not existed previously in the region. This means that we are introducing something brand new to the market, so there is work to be done at the start to highlight the problem and to position Pemo as the solution; we had to create market demand for this product from the start. In addition, several parties/companies have to work perfectly in sync to be able to onboard customers. In the initial phase, the onboarding and screening of businesses in a process called KYB was not smooth enough. We overcame this problem by staying true to our vision to serve SMBs and to provide the highest levels of customer service. We had to relentlessly optimise the processes one per cent at a time. Today we onboard hundreds of customers per month, and this has only been possible by staying focused and determined.

WHAT’S YOUR PROUDEST ACHIEVEMENT SO FAR? Being the first is not easy. Our proudest achievement is that we have a fully functional team that is helping the SMB sector. On a daily basis we see the benefit to our customers and see them being happy with what we have built. Achieving this product-market fit is probably the thing that many start-ups fail to see and we are privileged to be where we are. WHAT ASPECTS OF THE JOB DO YOU ENJOY MOST? ANYTHING YOU REALLY DISLIKE? The aspect of the job that I enjoy the most is learning from our customers to see how we can solve their problems. This is a beautiful feeling to see that our vision is coming to life - and we are actively making a difference, and helping start-ups to grow. Seeing this success gives me a lot of joy. As a product person, I love seeing that our hard work is being realised and coming to life. Ultimately, we are here to make start-ups’ lives that little bit easier, and removing bottlenecks and making processes more efficient, will reduce the number of headaches that start-ups face that can be a drain on their time.

On the flip side, aspects that I dislike about my job are administrational tasks that require attention. But that is the reason why Pemo was built in the first place, to reduce administrative, more mundane tasks for SMBs, and we are happy that we are solving a part of it and removing this cause of stress. IS THERE A PARTICULAR AMBITION OR GOAL YOU HAVE FOR THE BUSINESS? We are fully focused on delivering value to our customers. The more we reduce their hassles, the better our business will be - and the faster we will scale and grow. So our focus today is in executing this vision. WHAT COMES NEXT, IN TERMS OF YOUR GROWTH? Currently our focus has been only on the UAE, but we are actively working on launching in new markets in the Middle East. This expansion will allow us to help more SMBs to scale and grow. It’s an exciting time for us, and we can’t wait to introduce our product to help more businesses around the region.

FINALLY, WHAT ADVICE WOULD YOU GIVE TO ASPIRING FINTECH PROFESSIONALS OR ENTREPRENEURS LOOKING TO START THEIR OWN FIRM? There are a few things I would recommend: 1. Talk to like-minded people and mentors in this space. Learning the fintech world was very hard and the biggest learnings came from people who have done it before. 2. Once you have found a problem, you have to have the conviction to give it your full attention and persist in building it. 3. The biggest friend and enemy of a start-up is the uncertainty it goes through, so expect a bumpy ride, it is part of the journey and it depends on you how you respond to the hurdles and navigate through them that will dictate your success. 4. And enjoy the experience! Entrepreneurship is not for everyone, but if you’re passionate, committed and have a great product, it’s the most rewarding experience you can have in business. Good luck!

WHAT DO YOU WANT TO ACHIEVE IN 2024 AND HOW YOU ARE GOING TO MAKE IT HAPPEN? We are looking to raise a Series A in 2024 with strong unit economics and a track record of growth. The Series A funding will help us double down on our vision and growth objectives. We are on a very good track to become Series A material in 2024. Series A will be about numbers and we are confident that we have built a solid business.

Ayham Gorani Founder pemo www.pemo.io

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3 Stages of the Customer Life Cycle ACQUISITION - CONVERSION - RETENTION Whether you’re an entrepreneur, startup, small business owner, or seasoned marketer, understanding your customer’s journey is crucial. From the moment a potential customer learns about your product or service, to making a purchase and becoming a loyal advocate, every interaction with your company matters.

As someone looking to grow a thriving business, understanding these phases will not only help you develop effective marketing strategies but also build long-lasting relationships with your consumers.

Enter the customer life cycle – a concept that breaks down the entire journey a customer takes on their way to a purchasing decision.

There are several different models that marketers use to define the steps in this journey, with 4 and 5 stages being common. But keeping things simple, we’ll focus on the 3 main stages of the customer life cycle - Acquisition, Conversion, and Retention.

ACQUISITION The first stage of the customer life cycle is Acquisition. This is where you capture your potential customer’s attention and make them aware of your product or service. It involves all the efforts that go into attracting new customers to your brand. Acquisition strategies can vary greatly depending on your target audience, industry, and overall marketing goals. For instance, an e-commerce brand may focus more on social media advertising, while your dentist may rely heavily on local marketing efforts. Being in graphic design and print management, we’ve used a variety of online channels to attract our own prospects, including PPC and email marketing. For clients like IKEA Kuwait, we designed print ads for

the store’s Christmas promotions. For Saxo Bank in Dubai, we created English & Arabic ads that ran in The Sunday Times Middle East. For Wafi City we printed flyers. Each was about Acquisition. In this stage, it’s important to not only reach out to potential customers but also make a strong first impression that will pique their interest and make them want to learn more about your brand. This can be achieved through compelling copywriting, eyecatching visuals, and targeted messaging that speaks to your audience’s pain points and needs. All of these elements should be professionally designed and consistently branded, in keeping with your corporate identity.

CONVERSION Once you have successfully acquired a potential customer’s attention, the next step is to convert them into an actual paying customer. This stage involves turning interested prospects into loyal customers by convincing them to make a purchase or subscribe to your services. Having impressive, high-impact marketing material is key here. Think about the appearance of your company website and the user experience your customers will have. But don’t stop at digital media. Print material has always been a big part of the work we do at Middle East Creative Services. In a B2B business, following up with leads offline can be game-changing. There’s something especially potent about a wellproduced Corporate Profile when you need to instil trust in a potential client. People immediately recognise the investment that you’ve made in the design, content, print and production - and credibility follows naturally, aiding your Conversion efforts.

We’ve seen this approach benefit clients in executive jet charter, for example. The service being offered is very expensive and the client expects the best of everything; service, safety, quality and luxury. So when a prospect receives a Corporate Profile that has been produced with metallic inks, spot-UV highlights, premium papers, and UHD print resolution - no expenses spared - that gives them a confidence that other mediums can’t rival. Conversion strategies can involve offering discounts, providing free trials, or highlighting the unique features and benefits of your product or service through targeted messaging. It’s crucial to make this transition as seamless and easy as possible for potential customers, as any friction in the conversion

RETENTION The final step of this 3 stage customer life cycle is Retention. This involves keeping your existing customers engaged and satisfied with your brand, encouraging them to come back for repeat purchases and become loyal advocates for your business. Retention strategies can include providing excellent customer service, offering loyalty programs or special discounts for returning customers, and continuously communicating with your audience through targeted emails and social media interactions. By retaining loyal customers, you not only secure a steady stream of revenue but also create brand ambassadors who will spread positive word-of-mouth about your business to their own networks. One of the simplest ways of retaining customers is to keep in touch. Whether that’s manually or by using Automation. Email them, call them, invite them to special events, send them LinkedIn messages on their birthdays or work anniversaries. This kind of personal touch and attention to detail can make a significant impact on customer retention.

There are lots of interchangeable names for these 3 stages. Attract, Sell, Grow. Awareness, Decision, Loyalty. Regardless of the terminology used, understanding and implementing the 3 stages of the customer life cycle is crucial for any successful business. By continuously attracting new prospects, converting them into paying customers, and retaining their loyalty, you can ensure a steady flow of revenue and build a strong and sustainable brand presence in your industry. Remember to keep your customer journey in mind when creating new marketing campaigns and never underestimate the power of a positive customer experience. By doing so, you can create longterm success for your business and build lasting relationships with your customers.

Marcus Manns

Daniel Priestley:

Unleashing the Entrepreneurial Mindset, Embracing Sales-Led Marketing, and Harnessing AI Freddie Pullen interviews Daniel Priestley, a successful entrepreneur who’s built businesses in Australia, Singapore, and the UK. Daniel is the author of four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets. He’s the co-founder of Dent Global, one of the world’s top business accelerators for entrepreneurs and leaders to standout and scale-up. With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management.

Daniel Priestley Founder Dent Global and ScoreApp

Freddie Pullen

Co-Founder Studio Nu and The Healthy Entrepreneur Club

Heading into this podcast with Daniel, I recalled meeting him in early 2023. As we rode a ski lift, I opened up to Daniel about feeling inadequate among a group of highly successful entrepreneurs he had gathered. Daniel’s response, “Get comfortable being uncomfortable and get into every room you can,” has become a guiding principle, resonating beyond that mountain setting. During our podcast conversation, the topic of imposter syndrome quickly came up again. Daniel reflected on his early entrepreneurial days, honestly admitting to often feeling out of his depth. Starting his first company at 21 and handling million-dollar deals in his early twenties, imposter syndrome was a constant companion. However, as Daniel emphasised, proving oneself, delivering exceptional work, and using discomfort as motivation became the foundation of his success. Reflecting on his university experience, Daniel shared a defining moment that steered him away from conventional education. Disappointed with the lack of practical business experiences in his entrepreneurial course, he made a bold decision to

drop out. Determined to learn from those who had done it, he sought mentorship in a startup, setting the stage for a transformative journey. Intriguingly, Daniel’s mindset remained unwavering during this transition. His resolute determination to learn and become an entrepreneur was a constant guiding force. Dropping out of university wasn’t a detour; it was a deliberate choice to align his educational path with his entrepreneurial aspirations. Daniel’s early twenties were marked by intense experiences in startups. His first foray into entrepreneurship involved rapid growth, travel, and events, creating an environment of constant intensity. Setting up a similar business afterwards, Daniel found himself managing operations in multiple cities within the first year. This period was characterised by a whirlwind of activity, random fun, and the kind of entrepreneurial chaos that defines one’s early twenties.

THE HEALTHY ENTREPRENEUR INTERVIEW WITH DANIEL PRIESTLEY

His journey then evolved as he learnt about the power of personal brands. Before becoming a personal brand himself, Daniel spent a decade working closely with individuals who had successfully built their personal brands. This period of observation laid the groundwork for his later ventures into personal branding, highlighting the significance of aligning oneself with influential figures in the industry. Reflecting on his experience with the tech company Score App, Daniel shared the transition from one-toone sales meetings to product-led growth. Despite the shift, he acknowledged the indispensable role of early personal engagement with customers. This transition was made possible by the foundational insights gained through hundreds of one-to-one meetings, providing an intimate understanding of customer needs. The conversation then led to Daniel’s move to the UK, a pivotal shift in his career trajectory. However, what emerged as a prominent theme was Daniel’s exceptional skill in communication, particularly in sales and storytelling. This skill, finely honed through hundreds of sales meetings, became a cornerstone of his approach. According to Daniel, the marriage of sales and marketing is pivotal for business success. Drawing an analogy to a quarterback throwing balls without anyone to catch them, he emphasises the need for a conversion point, turning marketing efforts into tangible sales. He challenged the conventional sequence, advocating for a focus on sales before

When launching a new business, Daniel’s strategy involves conducting 30 sales meetings in the first week.

When launching a new business, Daniel’s strategy involves conducting 30 sales meetings in the first week. This hands-on approach allows him to directly engage with potential customers, gather feedback, and understand their needs. By initiating cold outreach and setting appointments, he creates a direct line of communication with the market. Daniel stresses the significance of marketing for signals—identifying signals of intention from potential customers. This nuanced approach involves creating content and outreach campaigns that generate signals, which are then converted into sales appointments. The core metrics guiding his businesses are encapsulated in the “LAPS” dashboard—weekly tracking of leads, appointments, presentations, and sales.

Daniel urges entrepreneurs to get their hands dirty, emphasising the importance of fundamentally understanding the problem and connecting with customers.

extensive marketing.

He then touched upon his discussions with one of the most followed productivity gurus in the world, Ali Abdaal, who has interviewed Daniel twice in the past. When they discussed productivity apps, Daniel stressed the importance of building a minimum viable product (MVP) and validating ideas through direct communication. Instead of focusing on creating something shiny, he advised entrepreneurs to ask potential users if the solution addresses their problems, simplifying the process and exceeding user expectations. Daniel urges entrepreneurs to get their hands dirty, emphasising the importance of fundamentally understanding the problem and connecting with customers.

Daniel highlights a fascinating phenomenon: as AI generates vast amounts of content, thought leaders in AI are paradoxically turning to traditional mediums— books—to share their insights.

AI is another subject very close to Daniel’s heart, as he has multiple AI-enabled companies and has written on the topic for Forbes for many years. Daniel highlights a fascinating phenomenon: as AI generates vast amounts of content, thought leaders in AI are paradoxically turning to traditional mediums—books—to share their insights. The power of a well-crafted book as a thought leadership tool in an age where information is abundant, concise, and impactful becomes invaluable, guiding readers towards new perspectives and actions. Daniel argues that the evolution of books revolves around thought leadership. While the traditional textbook or recipe book might lose its relevance to AI and Google, thought leadership books that present compelling arguments and trends will thrive. Daniel notices a trend towards shorter, punchier books, aligning with the changing dynamics of consumer behaviour. In a world where people can delve deep into any topic, the value of concise, impactful content rises. Drawing parallels with his experience in business, Daniel shared how books, when strategically given away, became a scalable first meeting. By distributing 10,000 copies of a book related to Scorecard Marketing, he achieved an impressive £50,000 per month in recurring revenue and a £6 million increase in enterprise value.

THE HEALTHY ENTREPRENEUR INTERVIEW WITH DANIEL PRIESTLEY

The evolution of books revolves around thought leadership. While the traditional textbook or recipe book might lose its relevance to AI and Google, thought leadership books that present compelling arguments and trends will thrive.

He also shared his perspective on AI’s role as a

Daniel left our conversation with this: “you need

research assistant for authors, citing the example of http://bookmagic.ai . This AI-powered tool assists authors in creating reader avatars, generating questions, structuring chapters, suggesting analogies, and providing relevant research. While AI doesn’t write the book, it significantly enhances the author’s capabilities, offering research assistance that was previously accessible only to top authors with substantial budgets.

to make a conscious decision to be a creator, not merely a consumer.” In a landscape where AI’s influence is set to grow exponentially, this choice becomes a pivotal determinant of individual success and societal dynamics. Daniel’s wisdom, distilled through years of entrepreneurial experience, serves as a guide for navigating the transformative currents of AI in the digital age.

Reflecting on the changes in AI from 2020 to 2023, Daniel touched on the rise of multi-modal AI like ChatGPT 4 and Q Star. These advanced models possess the ability to process vast amounts of information, summarise text, interpret images, and even generate comprehensive business plans based on minimal input. While AI has the potential to revolutionise ideation and business strategy, it doesn’t replace the need to find a great solution to a problem or build a community!

Freddie Pullen

In the broader context of principles, Daniel identified two superpowers of AI: capturing attention and holding it for extended periods, and enhancing creativity. However, he cautioned against falling into the trap of overconsumption, stressing the importance of conscious choices. Daniel predicted a societal divide between avid consumers and hypercreators, urging individuals to harness AI for creation rather than falling into a consumption bubble.

Returning calls, so simple but.. so hard Navigating the swift currents of the business world requires mastering the art of timely communication. In this dynamic landscape, responding promptly to calls and messages emerges as a secret weapon for astute entrepreneurs, transcending mere courtesy to become a pivotal factor for both business expansion and personal brand enhancement. Equip yourself with your phone and networking prowess as we delve into the critical role of hitting that call-back button in the realm of business.

Phil Bedford

Co-founder of Strategic Business Connect (SBC) strategicbusinessconnect.com

For accomplished entrepreneurs, time stands out as a precious commodity. Amid the constant clamour for attention, being the first to respond to a call or message holds the potential to unlock a treasure trove of opportunities. Picture a prospective client exploring services, leaving a voicemail on your phone. Will you be the swift superhero swooping in to save the day, or will you be left in the dust as they explore other options? Promptness not only underscores professionalism but also conveys a deep respect for others’ time, creating an indelible positive first impression.

Promptness not only underscores professionalism but also conveys a deep respect for others’ time, creating an indelible positive first impression. 51

A visiting US Speaker to my city once said to me, “I have never been anywhere it is so hard to give people money. They just don’t call me back”. 52

PHIL BEDFORD RETURNING CALLS

Success in business hinges on relationships, where connections are akin to currency. Timely responses to calls and messages transcend mere information exchange; they are the building blocks of bridges. In a world where a single relationship can open unforeseen doors, nurturing connections is paramount. Whether it’s a potential business partner, a client, or a colleague, responsiveness sends a powerful message of commitment to the relationship. Each call becomes an opportunity to fortify your network of connections. Silence, akin to kryptonite, erodes the foundations of networking and relationship-building. Ignoring calls and messages not only damages professional relationships but also tarnishes personal brands. Imagine a client or friend reaching out, only to encounter prolonged silence. What does that communicate about your dedication to their needs or the strength of your relationship? In a realm where reputations hinge on trust and reliability, neglecting to return calls is akin to joining the “Sales Prevention Organisation.” A visiting US Speaker to my city once said to me, “I have never been anywhere it is so hard to give people money. They just don’t call me back” and yet you can guarantee that many of these companies spend a small fortune on marketing trying to generate such opportunities.

Consider the ripple-effect on those vouching for you or connecting you with opportunities. Failing to respond creates uncertainty, fostering negative perceptions of inefficiency or rudeness. Even if overwhelmed with tasks, no excuse inspires someone to extend help again. In a business landscape where referrals and word of mouth are invaluable, disregarding goodwill becomes a costly affair, sowing seeds of doubt and jeopardising the trust others place in you. Your default mode of always replying becomes your personal brand, a reputation that others can vouch for. Remaining visible, available, and consistently responsive is not just a courtesy; it’s a strategic move to safeguard the chain of goodwill vital for sustained success. Returning calls and messages transcends routine; it’s a strategic manoeuvre in the business arena. It’s about embodying the hero your business deserves, fostering enduring relationships, and crafting a personal brand that radiates brilliance. So, dial for dollars, return those calls, and unveil the entrepreneur within you!

Phil Bedford

GULF NEWS ROUNDUP February - March 2024

So here is your roundup of news: The Ciel Hotel is scheduled to  become the worlds tallest hotel in 2024 with a height of 365 metres in Dubai Marina, surpassing the Gevora as the tallest hotel. The Asian Cup Final is taking place  in Doha on 10th February – but who will the finalists be?

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The most punctual airline for the Middle East and Africa has been revealed as Oman Air with flights being on time at 92.53%

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The new Prince Mohammed Bin Salman Stadium in Qiddiya City designed by Populous will look straight out of Minecraft and feature a retractable roof, pitch and LED wall. Billed as the biggest boxing fight  ever, heavyweight champion Tyson Fury will be in the ring with Oleksandr Usyk. The fight is scheduled for 17 February 2024, in Riyadh.

Abu Dhabi is introducing a new AI law  that seeks to regulate this emerging sector Female work participation in the UAE  private sector has increased by more than 23 per cent last year.

MIDDLE EAST BUSINESS AND CULTURE

TANT FA R O

IMP

In case you still have Omani Riyals banknotes from your last trip you might want to have a close look at them. After the 31st of December certain banknotes cease to be legal tender. If you need a list, we are happy to provide it.

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DID YOU KNOW? The Saudi Giga Projects are worth approx. $884bn and only $60.6bn in contracts have been awarded so far. This is less than 10%.

 DON’T FORGET 7th February 13th February 22nd February 25th February 26th February 10th March 11th March 22nd March 25th March

Al Isra’a Wal Miraj (Oman) Qatar Sports Day Foundation Day Saudi Arabia National Day Kuwait Liberation Day Kuwait Ramadan starts National Flag Day Saudi Arabia Middle Eastern Mothers Day Zayed Humanitarian Day

Corina Goetz is the Founder of Star-CaT, a Middle East Strategist and Cultural Expert for the Gulf. She helps her clients create better relationships in the Gulf region so they can grow and expand their businesses.

NEOM has launched another brand, this time it is nothing to do with construction: it is a new food company. Their core mission is to develop sustainable and innovative food solutions that span across 5 pillars: climate-proof agriculture, regenerative aquaculture, novel foods, personalised nutrition and sustainable food

Corina Goetz WWW.STAR-CAT.CO.UK

Still branding shirts with just a company logo? Edge-to-edge designs can take your branding to another level

A LOOK INSIDE

THE STUDIO MARISA MANNS | www.mecs.design

What We’re Reading

How to tell your story so the world listens Bobette Buster Storytelling is a key component of what we do at mecs. Bobette Buster is a story consultant, lecturer and screenwriter who works with the major studios such as Pixar, Disney and Sony Animation, and in top film programs all over the world. In this, her first book, she shares the tools and principles used by some of the world’s best storytellers and helps you apply them to your own.

What we’re Watching

Business Building with Donna Benton Women on the Rise Podcast with Female Fusion. Donna shares her tips for evaluating new business ideas, building a top-notch team, and balancing multiple ventures while maintaining work-life harmony.

What We’ve Been Working On

Apparel for EDF Renewables Our apparel arm, Dahan, is currently manufacturing custom-branded polos for EDF, the French energy giants. The design is simple, straightforward and understated. But it does require a very specific shade of blue that ties in with EDF’s brand identity, which we have matched with care.

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New distribution channels for Yalla! magazine We’re in discussions with the world’s largest magazine aggregator app, as we look to grow the digital footprint of Yalla! That may see the magazine alongside world-famous titles, via an app that dominates the sector on the Apple App Store, Google Play, Amazon Appstore, and Huawei AppGallery.

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mecs portfolio GIVE ME COFFEE Marketing Materials and Exhibition Stand With Gulfood just around the corner, it’s time for a look back at the work we did for Give Me Coffee. This client was a homegrown, Dubai startup, founded by British residents. Give Me Coffee brought the joy of coffee home for the most serious coffee enthusiasts. The business provided Roasters, speciality coffee, brewing equipment and accessories that gave coffee afficianados the ability to recreate the coffee shop experience, right in their own homes. mecs became their design agency just before a past iteration of Dubai Food Festival. The Festival showcases Dubai’s diverse culinary scene, from gourmet dining to hidden gems. It is organised by Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism. Give Me Coffee would be exhibiting at the show, and required a suite of marketing materials to make a splash at the event. We designed and printed flyers, which were distributed at the exhibition stand and around Dubai. We handled the design, production, and branding of all exhibition materials for the company. This included large-format banners, the exhibition stand itself, and custom-made Polos for the staff attending. Our apparel arm, Dahan (http://UAEshirts.com ), took care of the production.

The festival was a resounding success for Give Me Coffee, as they effectively introduced their brand to a larger audience and acquired new customers. The marketing materials and exhibition stand proved instrumental in attracting visitors and highlighting the brand’s distinctive offerings.

OUR WORK

Some things have to be seen to be believed. Our HD printing is one of them At a printing press, quality comes down to the

Every job we print is produced at approximately

people running the press. The latest machinery

2x the industry-standard resolution. In plain

and equipment are useless in the wrong hands.

English, that means twice as much detail. Think of

A print company is only as good as it’s people.

it as High-Definition.

This applies to just about any industry. Perhaps

That’s why our print quality has to be seen in-

your’s too. Human ability still determines the

person. And that’s why our work can command

final result. At mecs, we call ourselves a graphic design and print management agency. Because printing has always been part of our DNA. Our founders

the respect of your prospective clients and partners. Whatever business you’re in, we can help you impress with print that’s out of this world.

include a British Master Printer, trained at City & Guilds, London. We bring you more than 45 years of industry-experience and an obsession with quality, detail, and precision that is as strong as ever.

globalprinthub.com/dubai

Opportunity is won or lost

on the strength of your marketing For 25 years mecs has specialised in bilingual English / Arabic design and print. Starting out in Kuwait, our work quickly stood apart, and our services were soon sought by some of the most respected names in Arabian business. Reknowned for clear communication, elegant design, and outstanding production quality; clients turn to us for presentations that matter. We have worked across countless industries, with clients spanning the entire Arabian Gulf, the U.S., UK, and Europe.

middle east creative services Website: www.mecs.design Email: hello@mecs.design

Today we have a design studio located in Devon, South West England, while the focus of our work remains the GCC region.

Facebook: www.facebook.com/mecsdubai

We continue to welcome new clients across the Gulf region.

LinkedIn: www.linkedin.com/company/ mecsdesign

Instagram: www.instagram.com/ mecs.design/ Twitter: www.twitter.com/mecsdesign