ICE 2021 Pre-Show Planner

• NEW DATES! • THE CONFERENCE FOR IMAGING PROFESSIONALS

education. exhibit hall. ce credits. networking.

Management & Technical Tracks offered!

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EARN CE CREDITS!

FREE REGISTRATION FOR HOSPITAL EMPLOYEES DOES NOT INCLUDE CRES PREP

PRE-SHOW PLANNER follow:

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WELCOME The Imaging Conference and Expo (ICE) is the conference dedicated to imaging professionals. ICE offers valuable CE credits from ACI and ASRT (pending approval) and, keeping in line with our successful conferences in the past, offers world-class presentations and instructors. Whether it’s worthwhile continuing education, productive networking or the exclusive exhibit hall, attendees will have the perfect opportunity to enhance their careers and spend time with colleagues.

ICE 2021 OFFERS • CRES PREP COURSE • EDUCATION • KEYNOTE ADDRESS • EXHIBIT HALL • NETWORKING • FINALE PARTY

schedule Schedule Subject to Change

MONDAY MAY 10, 2021

• 12 pm Registration • 1-5 pm CRES Study Group and Prep Class (Part I)*

TUESDAY MAY 11, 2021

THANK YOU

SPONSORS! TECHNICAL

PROSPECTS

Experts in Siemens Medical Imaging

• 7 am Registration • 8 am–12 pm CRES Study Group and Prep Class (Part II)* • 10:30 am-12 pm Education • 12-1 pm ICE Break • 1-2:30 pm Education • 3-4:30 pm Education • 4:30-6:30 pm Exhibit Hall Grand Opening/ Welcome Reception

WEDNESDAY MAY 12, 2021 • • • • •

8 am Registration 9-10:30 am Education 11 am-12:30 pm Education 12:30-2:30 pm Exhibit Hall 2:30-4 pm KEYNOTE: Panel Discussion • 5 pm Finale Party at Sky Terrace

* Must pre-register. $100 Fee applies for registration. VIP Pass not applicable.

THE CONFERENCE FOR IMAGING PROFESSIONALS

FT. LAUDERDALE, FL MAY 11-12, 2021

ICE 2021 EDUCATION MONDAY, MAY 10 1-5 PM CRES Study Group and Prep Class (Part I)* Brian Wilson, CBET, CRES, Imaging Service Engineer 3, Trimedx Healthcare technology management (HTM) professionals that desire a Certified Radiology Equipment Specialist (CRES) certification are expected to have experience in a wide range of medical imaging modalities. This two-part session will review the major topics for the AAMI CRES Certification test. Students will have a good understanding of the objectives and subjects covered on the CRES examination. *Registration fee of $100 includes both sessions and study materials.

TUESDAY, MAY 11 8 AM–12 PM CRES Study Group and Prep Class (Part II)* Brian Wilson, CBET, CRES, Imaging Service Engineer 3, Trimedx Healthcare technology management (HTM) professionals that desire a Certified Radiology Equipment Specialist (CRES) certification are expected to have experience in a wide range of medical imaging modalities. This two-part session will review the major topics for the AAMI CRES Certification test. Students will have a good understanding of the objectives and subjects covered on the CRES examination. *Registration fee of $100 includes both sessions and study materials and meals.

Visit AttendICE.com for more details on these sessions

and actions that can impact teams.

We will discuss the characteristics of a successful leader, and how they translate within our world. Empowerment is critical but must be done properly, and we will review what makes it work.

How to be Resilient During Stressful Times Brenda DeBastiani, MBA, BA, CRA, RT(R), FAHRA, Director of Imaging, Mon Health Medical Center

Inspire, Encourage and Empower Kenneth Fazzino, CRA, PMP, Director, Envision Physician Services By the end of this session, attendees should have an understanding of different leadership styles, characteristics

The Importance of Imaging’s Role in the Patient Experience Jason Scott, FAHRA, CRA, CPXP, Chief Patient Experience Officer, Witham Health Services

All of us are experiencing more stress than ever, but why is it that some leaders thrive while others struggle?

This presentation will talk about some of the most stressful situations that leaders undergo, and how to use those events to be stronger and more approachable with your team. Being resilient is an attainable goal that we must achieve!

Scanxiety is a relatively new term in medical imaging. Scanxiety is anxiety and worry that accompanies a period of time before undergoing or receiving the results of a radiology examination. It is up to us, as imaging professionals, to decrease the scanxiety level of our patients. It is important to be empathetic towards our patient’s needs in order for them to have a more positive experience.

Creating an Efficient Radiology Value Stream

Verifying Image Quality ‑ How to use an Ultrasound Phantom

Riley Tasker, R.T. (R), BA, Equipment Imaging Specialist and Scott Nudelman, CHTM, COO, The Intermed Group

James Rickner, Senior Director of Technical Services, Conquest Imaging

This session will address several topics, including partnering with multi-vendor, multi-modality-trusted and collaborative service providers, reducing downtime on service contracts, eliminating redundancies and streamlining workflow, such as leveraging technology, HTM and optimizing protocols and, lastly, implementing effective schedule strategies to ensure appointments are kept and minimize "no-shows."

1–2:30 PM

10:30 AM–12 PM

work processes around interdepartmental communication can engage a work process change to improve the safety of the team in workplace trauma situations.

Interdepartmental Communication with Respect to Workplace Trauma to Imaging Clinicians Dr. Nicole T. Walton-Trujillo, R.T.(R) (CT), Imaging Director, Intermountain HealthCare This session will review how current

This session will show how to use a phantom to verify and troubleshoot difficult problems with respect to image quality and show attendees how to use their skills to complete accredited PMs to OEM specifications.

3–4:30 PM Developing Your In-House Service Capabilities: Executing a Multi-Year Plan Dustin Telford, CRES, CHTM, CBET, CLES, Clinical Engineering Manager, Children’s Hospital & Medical Center Omaha Developing and maintaining a capable workforce is only one area that in-house programs, and those hoping to bring some services in-house, are challenged to manage to build a successful service program. During this presentation, the presenter will discuss how to develop a plan that

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incorporates contract negotiations, customer relationship management and the quality to manage either a fully in-house program or a hybrid solution with business partners.

MRI Safety Standards and Recommendations

being ethnocentric, especially as it relates to hiring practices and fostering an inclusive environment. Finally, the session will conclude with strategies on leading with cultural sensitivity with the intent of increasing awareness of bias and other pitfalls radiology leaders often unconsciously fall victim to.

Susan MacIntyre, ARRT (R), ARRT (MR), MRSO (MRSC), CRA, MRI Supervisor, UPMC

Survival Guide for Imaging Engineers in the Cath Lab

This session will review basic MRI principles along with safety and discussion of the ACR recommendations for MR safety based on the 2020 ACR Manual on MR Safety.

Limes to Margaritas! – Employee Morale Post COVID Angelic Bush, MSRS, CRA, RT(R) (CT)(MR), FAHRA, Administrative Director of Radiology, Department of Radiology, The University of Texas Medical Branch COVID is like a fart that never really clears the room. Its lingering presence has made obtaining positive employee morale not only challenging but truly exhausting for leaders. During this presentation, we will use humor to demonstrate how approaching employee morale post-COVID has to pull out tools never consider appropriate before COVID and share some insights as to how the University of Texas Medical Branch has taken their Limes and made PITCHERS of Margaritas for their team even bleeding into ambulatory clinic settings.

WEDNESDAY, MAY 12

Brian Wilson, CBET, CRES, Imaging Service Engineer 3, Trimedx This course will cover the various technologies found in the cath lab, EP lab, IR lab and vascular and hybrid ORs. Imaging service engineers will receive a basic understanding of the differences and similarities between the different modalities and how to safely work in each environment.

2020: A Space Oddity… or Opportunity Curtis Bush, MBA, CRA, FAHRA, FACHE, Vice President, Houston Outpatient Imaging Services By many accounts, 2020 was an incredible disaster. COVID, masks, distancing, lockdowns, etc. provided some challenges that most of us would have never imagined. All of those things also presented us with an opportunity to re-engineer and re-imagine how we performed “everyday” tasks. We will use some tools, tactics, and quirky scenarios that allowed us to get through 2020 while optimizing some workflows as a launching pad for 2021.

9-10:30 AM

11 AM–12:30 PM

Leading with Cultural Sensitivity

You Say Your Staff Is Not Actively Engaged… Are You?

Nicole Dhanraj, Systems Director, Northern Arizona Healthcare In this session, we will explore diversity in health care and discuss the challenges associated with leading a diverse workforce. In addition, there will be a discussion on the impact of

John Beall, Administrative Officer, Madigan Army Medical Center

5 Simple Steps to Develop Better Action Planning – A Medical Imaging Capital Case Study Perry Kirwan, CCE, VP Technology Management and Jason Theadore, CRA, CEO, Banner Imaging Services Five simple steps can help any leader develop the proper plan of action for both strategic and tactical considerations: Stop & Think, Identify Assumptions, Evaluate Information, Draw Conclusions and Develop the Plan for Action. This session will dive into these five steps.

The Magic 7 Triggers to Yes Manny Roman, Business Operations Manager, AMSP We are not thinking machines, we are feeling machines that think. Modern real-time brain imaging techniques demonstrate what parts of the brain are activated under varying conditions. These imaging techniques prove that the part of our brain that controls emotions is first to react to all input. It will make decisions based on emotions before presenting the information to the logical thinking part of the brain. We will explore 7 triggers that influence others to a “Yes” decision.

KEYNOTE 2:30–4 PM

Panel Discussion: A Look Back at 2020 and the Lessons Learned This general session will provide viewpoints from a variety of esteemed representatives of the imaging profession on lessons learned from 2020.

How they overcame the challenges faced and also highlighting the successes achieved.

During this session, we will learn how to improve and model engagement, so you can inculcate your team members that fall in the “not engaged” category.

THE CONFERENCE FOR IMAGING PROFESSIONALS

FT. LAUDERDALE, FL MAY 11-12, 2021

ICE 2021 Speaker bios JOHN BEALL Administrative Officer, Madigan Army Medical Center John Beall recently retired from the U.S. Army as a radiology technologist (68P) with close to 26 years of service culminating at the rank of First Sergeant. During his time, he served in increased leadership positions that included U.S. Army Radiology Technologist Career Field Advisor to the U.S. Army Surgeon General and Commanding General of the U.S. Army Medical Command. He has had the opportunity to provide medical services around the world. He holds a master’s degree in healthcare administration from the University of the Incarnate Word and is a Lean Six Sigma Green Belt and Lean Leader practitioner. He was inducted into the Order of Military Medical Merit (O2M3) in 2016 and is a recipient of both the Bronze Star and Legion of Merit medals for his military service. He was recognized with the Fellow designation for the AHRA (FAHRA) and is a member of the AHRA Education Foundation’s Board of Directors.

ANGELIC BUSH MSRS, CRA, RT(R)(CT)(MR), FAHRA, Administrative Director of Radiology, University of Texas Medical Branch Angelic “Angie” Bush is a United States Air Force-trained radiology technologist who has been an imaging leader for 22 years. She is currently the director of radiology at the University of Texas Medical Branch in Galveston, Texas. She holds a master’s degree in radiologic science administration from Midwestern State University. She has authored multiple peer-reviewed articles, spoken nationally on both cardiac and diagnostic imaging subjects, was president of the AHRA (2017-2018), an Aunt Minnie finalist for most effective radiology administrator in 2016 and 2017. An official “Yellow Rose of Texas” and a John Levitow Award winner.

But she is prouder still to call herself a genuine data geek who simply loves the imaging field.

CURTIS BUSH MBA, CRA, FAHRA, FACHE, Vice President Outpatient Imaging Service-Houston Market, Touchstone Medical Imaging LLC

he has held since May 2020. He has held director positions in Texas, Florida and Wisconsin. He has a bachelor’s degree in nuclear medicine technology from the University of Wisconsin-LaCrosse, and dual master’s degrees from Troy University in health care and business administration.

He has spoken at several national and regional conferences; is a fellow with the American College of Healthcare Executives, a fellow with the AHRA, and a certified radiology administrator.

BRENDA DEBASTIANI MBA, CRA, FAHRA, RT(R), Director of Imaging, Mon Health Medical Center Brenda DeBastiani is the director of imaging at Mon Health Medical Center.

She has 34 years of experience in imaging, which includes 19 years of leadership experience. She received her MBA from Waynesburg University in December 2019, is an active AHRA member and has been a certified radiology administrator since 2007.

KENNETH FAZZINO CRA, PMP, Director, Envision Physician Services Ken Fazzino brings a diverse background in radiology. He has worked in multiple areas as technologist, management, sales, consultant and service provider. After fulfilling numerous clincal roles, including interventional radiology and cardiology, Fazzino transitioned to management where he led the design and operation of numerous outpatient imaging centers. He has also restructured and renovated numerous hospital departments. His experience includes in-depth knowledge regarding business indicators, regulatory agencies and restructuring teams to improve morale, efficiency and financial success. He has successfully sold PACS solutions for Philips Medical and led a project management team for hundreds of Nuance Powerscribe implementations across the country. He is a 20-plus years member of AHRA where he has held roles of distinction. He has authored articles for Radiology Management, co-authored a book on evidence-based management and is a frequent speaker at regional and national meetings.

Curtis “Curt” Bush currently serves as a vice president of outpatient imaging services, a position

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PERRY KIRWAN CCE, Vice President Technology Management, Banner Health Perry Kirwan is the Vice President of Technology Management/ENTECH for Banner Health headquartered in Phoenix, Arizona. Banner Health operates 30 hospitals and a full complement of brick and mortar and virtual facilities/ businesses throughout the entire continuum of care in California, Colorado, Nevada and Wyoming. Banner’s HTM program manages over 220,000 assets with a total asset value of over $1.8 billion. Kirwan has been in the industry over 30 years and holds undergraduate and graduate degrees in biomedical engineering from Arizona State University.

SUSAN MACINTYRE Susan MacIntyre, ARRT (R), ARRT (MR), MRSO (MRSC), CRA, MRI Supervisor, UPMC Susan MacIntyre has 34 years’ handson experience in fast-paced residential and hospital environments with a master’s in health care administration. She started her career with an associate degree from Pennsylvania State University and RT certification, performing in both general radiology and mammography. After a few years in general radiology, MacIntyre moved to MRI, where she has been since 1989.

In 2016, she became a Magnetic Resonance Safety Officer and earned a bachelor’s in medical imaging. In 2019, she earned her MHA and CRA from AHRA. She is strongly focused on MR safety as well as patient safety. Her specialties include: imaging services compliancy and regulatory policies, MRI safety policies and procedures, ACR accreditation, protocol adjustments and patient satisfaction.

JAMES RICKNER Senior Director of Technical Services, Conquest Imaging James Rickner is the director of technical services for Conquest Imaging – an MXR Imaging company. He has worked for Conquest Imaging for 15 years and was the senior field service engineer prior to becoming the training director.

His duties also include managing the technical support division of MXR Imaging’s ultrasound division, providing 24/7 technical support for customers nationwide. He has attended all courses offered at Conquest Imaging for GE, Philips, Siemens and ATL and has repaired a variety of others. He has degrees in electronics, scientific analysis and instructor of technology. In addition to his degrees,

Rickner has attended courses that have allowed him to become a certified quality management facilitator and a coach for the Dale Carnegie Course: Effective Communications and Human Relations/Skills for Success.

MANNY ROMAN CRES, AMSP Business Operations Manager Manny Roman is the association business operations manager for the Association of Medical Service Providers. He has over 40 years of experience in the healthcare technology management and service industry. He has worked for manufacturers and independent service organizations in management, service training and leadership development roles. He is co-founder of two independent radiology service training organizations. He has conducted numerous presentations on technical, management and personal development topics at regional and national industry meetings including the AAMI Exchange, MD Expo and ICE.

JASON SCOTT MBA, CRA, FAHRA, CPXP, RT(R)(MR), Chief Patient Experience Officer, Witham Health Services Jason Scott is the chief patient experience officer and director imaging/ respiratory/wound care/hematology/oncology at Witham Health Services in Lebanon, Indiana. He has written numerous articles in peer-reviewed journals related to radiology management; winning an outstanding article award for “How Radiology Leader Can Increase Emotional Intelligence.” He has built a successful facilitywide program that emphasizes the importance of delivering quality patient care. He is an AHRA board member and has served as secretary and president of his local chamber of commerce.

CARRIE STILES MBA, CRA, FAHRA, RT(R)(CT), Lead Multi-Modality Technologist, Houston Methodist Hospital Carrie Stiles has been in the health care field for 18 years. She originally trained as a CT technologist after receiving an associate of applied science degree in medical radiography from San Jacinto College in 2005. She went on to obtain a bachelor’s degree in corporate communications and an MBA with a concentration in finance; both from

THE CONFERENCE FOR IMAGING PROFESSIONALS

FT. LAUDERDALE, FL MAY 11-12, 2021

the University of Houston. She is a Certified Radiology Administrator and has experience in CT, MRI, cardiology, service quality/patient satisfaction, process improvement and project management. She is very active in the Association for Medical Imaging Management (AHRA) where she currently serves as editor-in-chief of Radiology Management.

JASON THEADORE

administration and undergraduate degrees in health care administration and Christian studies. He is a Certified Radiology Administrator and was awarded the AHRA Award for Excellence in 2012. He received the Fellow designation from the AHRA in 2013. He is an experienced speaker and author of articles on ambulatory business development, the importance of strong physician relationships and leadership and team development. He is an active member of the AHRA and the American College of Healthcare Executives.

CRA, CEO of Banner Imaging Services Jason Theadore is currently the chief executive officer of Banner Imaging in Arizona and Colorado. Prior to his time with Banner Imaging, he was the regional vice president of ambulatory services and business development for Mercy Health’s Toledo Region. He was responsible for the strategic service lines, the operations of ambulatory ancillary services, the project management office and the business development functions for the region. This responsibility spanned eight hospitals, including one children’s hospital. Theadore has 28 years of radiology experience and maintains his registry as a technologist. He has served as an executive in three large, progressive and integrated health systems. During that time, he has worked and led various teams regarding facility and clinical expansion, new facility development and hospital and health center openings. He holds a master’s degree in both health care administration and business

DR. NICOLE T. WALTON-TRUJILLO R.T.(R)(CT), BSRS, MOA, MBAH, Imaging Director, Intermountain HealthCare Nicole T. Walton-Trujillo is an experienced health care director and educator with more than 17 years of experience leading general and interventional radiology imaging, lab, facilities management, patient care center, inpatient and outpatient clinics, and mission integration. She possesses successful administrative leadership and clinical management skills and has used them in diversified roles with expertise in a wide variety of disciplines. She is a committed and inspiring leader who is dedicated to the development and cultivation of teams within the health care environment.

location AN OCEANFRONT RESORT OASIS ON FORT LAUDERDALE BEACH The Westin Fort Lauderdale Beach Resort 321 N Ft. Lauderdale Beach Blvd Fort Lauderdale, FL 33304 Group Rate: $234/night (resort fee waived)

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1015 Tyrone Rd., Ste. 120 Tyrone, GA 30290 www.attendice.com

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OPTION #1 Hospital Employee

OPTION #2 Non-hospital Personnel

ONLY available to those individuals employed within a hospital, health care facility, military or who are students.

Proof of employment required.

Includes educational seminars, exhibit hall entrance and networking events.

COST: $400/person

COST: $100/person

FREE

with VIP Code GOICE21

ADD-ONS CRES Prep: $100 Spouse: $50

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