Hills District Insights - August Report

Hi l l sDi st r i ctI nsi ght s

Phi l l i pNi chol as

z xc

McGr at hRouseHi l l

AugustRepor t Febr uar y01-Jul y31Data

Speci al t ySubur bs: Kel l yvi l l eRi dge RouseHi l l ThePonds

Mc Gr at hDi sc l ai mer :AsaMc Gr at hagentandr ec i pi entoft hi sdoc ument ,Iwar r antt hatIwi l l ,( a)onl yuset hei nf or mat i onc ont ai nedi nt hi sdoc umentf ort hepur posesofmar ket i ngandc ampai gn devel opmenti nmyl oc alar eaonl y,( b)notuset hei nf or mat i onc ont ai nedi nt hi sdoc umentt oc r eat eorbui l danyder i vat i vepr oduc tt obeusedout si deoft heMc Gr at hnet wor kand( c )notshar e,sel l , l ease,t r ansf erorl i c enc et hei nf or mat i onc ont ai nedi nt hi sdoc umentt oat hi r dpar t y.

Domai nDi sc l ai mer :Domai nuserac t i vi t yf r om 1stFebr uar y2019t o31stJ ul y2019ac r ossi OS,Andr oi d,apps,deskt opandmobi l e.

Hi l l sDi stri ctmar keti nsi ght s-What ' si nt her epor t ?

Mar ketSuppl yI nsi ght s

Page3

Descr i pti on:Thi ssect i oncover st hel at estt r endsi nmar ketsuppl y.I ti ncl udesquar t er l yt r endsandt opsubur bswi t h t hehi ghestnumberofnew l i st i ngs( absol ut eandr el at i vet omar ketsi zeoft hesubur b) .

Scope:Past30daysofdat a-i ncl udesal lest abl i shedsal el i st i ngs.Excl udesl andandnew homes.

UseCases:Buyerandsel l erexpect at i onmanagement ,campai gnst r at egy,ear l ysi gnsoff ut ur emar ketmovement s Mar ketDemandI nsi ght s

Page4/ 5

Descr i pti on:Thi ssect i oncover st hel at estt r endsi nmar ketdemand.I ti ncl udesr anki ngofsubur bsbasedont he numberofenqui r i es,andt opsubur bswi t hl owestnumberofdaysi nt hemar ket .

Scope:Past1 80daysofdat a-I ncl udesal lest abl i shedsal el i st i ngs.Excl udesl andandnew homes.

UseCases:Buyerandsel l erexpect at i onmanagement ,campai gnst r at egy,i nputf orappr ai salpr ocessandmor e.

Page6

Audi enceI nsi ght s Descr i pti on:Thi ssect i oncover st hebehavi ourandpr ef er enceoft hehomebuyer sandr ent er si nt hi sr egi on.I ti ncl udes t hei rchoi ceoft hepl at f or m( mobi l eordeskt op)andt hei ri nt er act i onwi t honl i nel i st i ngs.

Scope:Past30daysofdat a,acr ossal ldevi cesandpl at f or ms.

UseCases:Gui dancef orbet t ert ar get i ng,mor eef ect i veonl i necampai gndesi gn( suchasmor emobi l eordeskt opf r i endl y cont entandphot os) ,soci almedi aROIanal ysi s.

Page7

BuyerMi gr at i on Descr i pti on:Thi ssect i oncover smi gr at i onpat t er nst oshow whi char easdemandcomesf r om.I tal soi dent ii est he mostl i kel ydest i nat i onsf ort hosewhodeci det omoveoutofanar ea.

Scope:Past90or1 80daysofdat a,acr ossal ldevi cesandpl at f or ms.Thi si nsi ghtusest hemostl i kel yl ocat i onatwhi ch t hesenderoft heenqui r yr esi des.

UseCases:Gui dancef orbet t ert ar get i ngsuchassoci almedi ast r at egyandpr i ntst r at egy,userpr ef er enceanal ysi s basedonsour ceoft hedemand.

Page8

BuyerPr ef er ences/I nsi ght s Descr i pti on:Thi ssect i oncover st heaver aget i mef orengagedbuyer si neachr egi on,aswel last hei rpr ef er r edcont actmet hod Scope:Basedonuser swhohavedi sengagedf ormor et han3mont hsi nt hepast6mont hs.User swer eact i vel ysear chi ng i nt hepast24mont hsandhadatl east1 0i nt er act i onswi t haspecii cr egi on.I ncl udesuser swhomayhavebought orst oppedsear chi ngf orot herr easons UseCases:Buyerandsel l erexpect at i ons,bet t erunder st andi ngofmar ketdynami cs.

Page9

Sear chbyPr oper t yLayout Descr i pti on:Thi ssect i oncover st hebedr oom andbat hr oom pr ef er encesofbuyer sandr ent er s.

Scope:Past30daysofdat aacr ossal ldevi cesandpl at f or ms.Dat ai sbasedonusageofwebandappsear ch i l t er s.

Excl udessear cheswi t houtanypr ef er ences.Whenausersel ect s1 3bedr ooms,t hi ssear chi scount edt owar ds al lpr oper t i eswi t h1 ,2or3bedr ooms.Whenausersel ect sacombi nat i onof3bedr oomsand2bat hr ooms,t hi ssear ch i scount edt owar d‘ onl y’pr oper t i eswi t hexact l y3bedr ooms‘ and’2bat hr ooms.

UseCases:Demandanal ysi s,setvendorexpect at i ons,deeperunder st andi ngofmar ketdynami cs.

Page1 0

Sear cht er ms Descr i pti on:Thi ssect i oncover st hepr oper t yf eat ur espr ef er r edbybuyer sandr ent er s.I ti ncl udesbot h ‘ keywor dsear ches’and‘ pr oper t yf eat ur ei l t er s’ Scope:Past90daysofdat a.Acr ossal ldevi cesandpl at f or ms.Dat ai sbasedonusageofwebandappsear ch i l t er s.

I texcl udessear cheswi t houtakeywor dorf eat ur esel ect ed.

UseCases:Demandanal ysi s,advancecampai gndesi gn,r enovat i onst r at egy.

Sear chedSubur bs/Budget Descr i pti on:Thi ssect i oncover st hemostcommonsear chedsubur bsaswel last heuserbudgetf oreachsubur b

Page1 1

Scope:Past30daysofdat a.Acr ossal ldevi cesandpl at f or ms.Dat ai sbasedonusageofwebandappsear ch i l t er s.

UseCases:Demandanal ysi s,advancecampai gndesi gn,useri nt ent i on.

WhenPr oper t ySeeker sar eOnl i ne Descr i pti on:Thi ssect i onr eveal swhatt i meoft hedaypr oper t yseeker sar emostengagedwi t hl i st i ngsi neachr egi on. " Engagement "-user si nt er act i ngwi t hi mages,vi deos,br ochur es;" Leads"-user senqui r i ng,cont act i ngagent s, i nspect i ngpr oper t i es;‘ vi ews’-onl yvi ewi ngpr oper t ydet ai l s Scope:Past30daysofdat a.Acr ossal ldevi cesandpl at f or ms.

UseCases:Demandanal ysi s,bet t erunder st andi ngofmar ketdynami cs,bestday/ t i met ol aunchnew l i st i ngs

2

Page1 2

Hi l l sDi stri ct

Mar ketSuppl yI nsi ght s Febr uar y01-Jul y31Data

Vendoract i vi t y(Past30days) Tot alLi st i ngs Apar t ment s Houses&Townhouses Ot her

Al l

New

1, 105 228 667 210

208 35 151 22

Li st i ngVol umebyAgencyType RealEst at eAgenc i es

1, 085

ForSal eByOwner

20

Di st r i but i onofl i vel i st i ngsandnew l i st i ngsbypr oper t yt ypei nt hepast30days.

Li venew l i st i ngs(Last8completedquarters) 1.

1K

2017Q3

0.

9K

2017Q4

1.

1K

2018Q1

1.

1K

Aver age1.

0K

2018Q2

1.

1K

2018Q3

0.

9K

0.

9K

2018Q4

2019Q1

0.

8K

2019Q2

New Sal el i st i ngsovert hel astc ompl et ed8quar t er s

New l i st i ngsmap(Past30days)

Subur bswi t hahi gh% ofnew l i st i ngsi nt hepast30days 37.

5%

Annangr ove

37.

5% 34.

3%

Kel l yvi l l eRi dge Cher r ybr ook

34.

0% 33.

3% 30.

8%

ThePonds Wi nst onHi l l s

Notenoughdat apoi nt s Beaumo na tH i l l sb 2 7 .

3 % av i l a l ef ort hi sa r e a Baul kham Hi l l s

22.

5% 22.

2% 20.

0%

RouseHi l l

WestPennantHi l l s Gl enhaven

Per c ent ager eec t st her at i oofnew l i st i ngst oexi st i ngl i st i ngs i nsubur b

Subur bswi t ht hemostnew l i st i ngsi nt hepast30days 28

Baul kham Hi l l s

27

Cast l eHi l l Kel l yvi l l e

25

RouseHi l l

25 17

ThePonds

Notenoughdat a1 p i nt s 2o Kel l yv i l l eR i d g eb 12 a v a i l a l ef ort hi s ar ea Cher r ybr ook

Apar t ment

11

Nor t hKel l yvi l l e

House&Townhouse

10

WestPennantHi l l s BeaumontHi l l s

6

Rankofsubur bswi t ht hemostnew l i st i ngsovert hepast30 days

New l i st i ngsdi st r i but i onbypr oper t yt ypeovert hepast30days

3

Hi l l sDi stri ct

Mar ketDemandI nsi ght s( Sal e) Febr uar y01-Jul y31Data

Top1 5subur bswi t hmostenqui r i est oApartmentsi n

Top1 5subur bswi t hmostenqui r i est oHouses&

Hi l l sDi stri cti npast1 80days

Townhousesi nHi l l sDi stri cti npast1 80days

Rank

Subur b

Rank

Subur b

1

Cast l eHi l l

1

Kel l yvi l l e

2

Baul kham Hi l l s

2

Cast l eHi l l

3

Kel l yvi l l e

3

Baul kham Hi l l s

4

RouseHi l l

4

Cher r ybr ook

5

Kel l yvi l l eRi dge

5

WestPennantHi l l s

6

Nor west

6

ThePonds

7

Cher r ybr ook

7

RouseHi l l

8

Nor t hKel l yvi l l e

8

Dur al

9

Dur al

9

Kel l yvi l l eRi dge

10

Bel l aVi st a

10

Wi nst onHi l l s

11

Gal st on

11

Nor t hKel l yvi l l e

12

Bel l aVi st a

13

BeaumontHi l l s

14

Gl enhaven

15

Kent hur st

Rankofsubur bswi t hhi ghestemai lenqui r i esf orApar t ment si nHi l l sDi st r i c ti n past180days.Exc l udi ngnew devel opment s.

Rankofsubur bswi t hhi ghestemai lenqui r i esf orHouses&Townhousesi nHi l l s Di st r i c ti npast180days.Exc l udi ngnew devel opment s.

Top5subur bswi t hl owestaver agedaysonmar ketf or

Top5subur bswi t hl owestaver agedaysonmar ketf or

Apartmentsi nt hepast1 80days

Houses& Townhousesi nt hepast1 80days

Cher r ybr ook

Mi ddl eDur al

RouseHi l l Baul kham Hi l l s Gal st on Cast l eHi l l

20

Wi nst onHi l l s

56

Baul kham Hi l l s

63 80 82

Subur bswher eApar t ment s,onaver age,sel lf ast eri nHi l l sDi st r i c t ,Exc l udi ng new devel opment s.I nabsenc eofenoughdat apoi nt st opr oduc eac c ur at e r esul t s,aver agedaysonmar ketwi l lbedi spl ayedas0( ZERO) .

4

Kel l yvi l l eRi dge ThePonds

22 44 45 49 55

Subur bswher eHouses&Townhouses,onaver age,sel lf ast eri nHi l l sDi st r i c t , Exc l udi ngnew devel opment s.I nabsenc eofenoughdat apoi nt st opr oduc e ac c ur at er esul t s,aver agedaysonmar ketwi l lbedi spl ayedas0( ZERO) .

Hi l l sDi stri ct

Mar ketDemandI nsi ght s( Rent ) Febr uar y01-Jul y31Data

Top1 5subur bswi t hmostenqui r i est oApartmentsi n

Top1 5subur bswi t hmostenqui r i est oHouses&

Hi l l sDi stri cti npast1 80days

Townhousesi nHi l l sDi stri cti npast1 80days

Rank

Subur b

Rank

Subur b

1

Cast l eHi l l

1

Kel l yvi l l e

2

Baul kham Hi l l s

2

Baul kham Hi l l s

3

Kel l yvi l l e

3

Cast l eHi l l

4

Kel l yvi l l eRi dge

4

ThePonds

5

RouseHi l l

5

RouseHi l l

6

WestPennantHi l l s

6

Cher r ybr ook

7

Cher r ybr ook

7

Kel l yvi l l eRi dge

8

Nor west

8

WestPennantHi l l s

9

Kent hur st

9

Wi nst onHi l l s

10

Dur al

10

Dur al

11

ThePonds

11

Bel l aVi st a

12

Gl enor i e

12

BeaumontHi l l s

13

Wi nst onHi l l s

13

Kent hur st

14

Bel l aVi st a

14

Nor t hKel l yvi l l e

15

Nor t hKel l yvi l l e

15

Gl enor i e

Rankofsubur bswi t hhi ghestemai lenqui r i esf orApar t ment si nHi l l sDi st r i c ti n past180days.Exc l udi ngnew devel opment s.

Rankofsubur bswi t hhi ghestemai lenqui r i esf orHouses&Townhousesi nHi l l s Di st r i c ti npast180days.Exc l udi ngnew devel opment s.

Top5subur bswi t hl owestaver agedaysonmar ketf or

Top5subur bswi t hl owestaver agedaysonmar ketf or

Apartmentsi nt hepast1 80days

Houses& Townhousesi nt hepast1 80days

Bel l aVi st a BeaumontHi l l s Dur al

Ber r i l ee

14

Wi nst onHi l l s

16 17

25 28

Canoel ands

29 29

Gal st on

22

Nor west

Kent hur st

22

Annangr ove

37

Subur bswher eApar t ment s,onaver age,sel lf ast eri nHi l l sDi st r i c t ,Exc l udi ngnew Subur bswher eHouses&Townhouses,onaver age,sel lf ast eri nHi l l sDi st r i c t , devel opment s.I nabsenc eofenoughdat apoi nt st opr oduc eac c ur at er esul t s, Exc l udi ngnew devel opment s.I nabsenc eofenoughdat apoi nt st opr oduc e aver agedaysonmar ketwi l lbedi spl ayedas0( ZERO) . ac c ur at er esul t s,aver agedaysonmar ketwi l lbedi spl ayedas0( ZERO) .

5

Hi l l sDi stri ct

Audi enceI nsi ght s Febr uar y01-Jul y31Data

Userdevi ceofchoi cepersubur b(Past30days)

2157 Gl enor i e

2159 Gal st on 2156 Kent hur st 2158 RoundCor ner 2155 RouseHi l l 2769 ThePonds

2126 Cher r ybr ook 2154 Cast l eHi l l 2125

WestPennantHi l l s 2153 Wi nst onHi l l s

Mobi l e Web

Di st r i but i onofdevi c eusagepersubur bi nHi l l sDi st r i c t

Devi ceofchoi cei nHi l l sDi st r i ct(Past30 days)

Usersear chbehavi our(Past30days) 29% I nc l udeSur r oundi ngSubur bs

42% UsePr i c eRange 32.

2%

59% Sel ec tAPr oper t yType

33% Changet heSor tOr der

Changeddef aul ts or tor deri nHi l l s Di s t r i ct

67.

8%

33%

Mobi l e Web

User si nt er ac twi t hďŹ l t er / f eat ur eswhensear c hi ngi nHi l l sDi st r i c t

Devi c espl i tf ort hewhol eofHi l l sDi st r i c t

6

Hi l l sDi stri ct

BuyerMi gr at i on Febr uar y01-Jul y31Data

Buyerl ocat i onf ormostpopul arsubur bsi nHi l l s

Peopl eenqui r i ngi nHi l l sDi stri ctar r i ve

Di stri ctoverpast90days

f r om:

I nRegi on%

OutofRegi on%

Kel l yvi l l e( 2155)

23%

77%

Cast l eHi l l( 2154)

25%

75%

Baul kham Hi l l s( 2153)

23%

77%

Subur b-Post c ode

17%

83%

ThePonds( 2769)

9%

91%

WestPennantHi l l s ( 2125)

17%

83%

RouseHi l l( 2155)

19%

81%

Nor t hKel l yvi l l e( 2155)

26%

74%

Dur al( 2158)

28%

72%

23%

NSW -Hi l l sDi st r i c t

11%

NSW -Nor t her nSubur bs NSW -I nnerWest

Cher r ybr ook( 2126)

30%

NSW -West er nSubur bs

9%

NSW -LowerNor t hShor e

7%

NSW -UpperNor t hShor e

6%

NSW -East er nSubur bs

4%

NSW -SydneyCi t y

4%

NSW -Sout hWestSydney

2%

NSW -Nor t her nBeac hes

1%

Themostl i kel yr esi dent i all oc at i onofpeopl ewhomadeanemai lenqui r yt oa pr oper t yl oc at edi nHi l l sDi st r i c t .

Peopl el i vi ngi nHi l l sDi stri ctdepar tt o: NSW -Hi l l sDi st r i c t

Kel l yvi l l eRi dge( 2155)

19%

81%

Bel l aVi st a( 2153)

31%

69%

Wi nst onHi l l s( 2153)

19%

81%

Gl enhaven( 2156)

37%

63%

Kent hur st( 2156)

40%

60%

Nor west( 2153)

23%

77%

32%

NSW -West er nSubur bs

Thesubur bsar esor t ed( hi ghestt ol owest )ac c or di ngt ot hevol umeofemai lenqui r i es r ec ei ved.

I nRegi on:Peopl ewhomostl i kel ymadeanemai lenqui r yf r om wi t hi nHi l l sDi st r i c t .

OutofRegi on:Peopl ewhomostl i kel ymadeanemai lenqui r yf r om out si det heHi l l sDi st r i c t .

15%

NSW -Nor t her nSubur bs

8%

NSW -UpperNor t hShor e

8%

NSW -L owerNor t hShor e

6%

NSW -I nnerWest

6%

NSW -East er nSubur bs

4%

NSW -Cent r alCoastRegi on

3%

NSW -Nor t her nBeac hes

2%

NSW -Hawkesbur y

2%

Mostl i kel ydest i nat i onf ort hosewhodec i det omoveori nvestoutofHi l l s Di st r i c t .

7

Hi l l sDi stri ct

BuyerPr ef er ences/I nsi ght s Febr uar y01-Jul y31Data

Pr ef er r edcont actmet hodf orbuyer si n Hi l l sDi s t r i ct

Mos tr eques t edpr oper t yi nf or mat i onf or buyer si nHi l l sDi s t r i ct

86% Pr i c eGui de

34%

ByPhone 30% St r at aFee

30% Pr oper t ySi z e

66%

ByEmai l 42% I nspec t i onTi me

Cont ac tmet hodr equest edbybuyer si nHi l l sDi st r i c t

Pr oper t yr el at edi nf or mat i onr equest edbybuyer si nHi l l sDi st r i c t

Theaver aget i meus er ss pendl ooki ngf orpr oper t i esi nHi l l sDi s t r i ct i s

8Mont hs

Dur i ngt hi sac t i veper i odbuyer sar eei t herenqui r i ngaboutspec i ďŹ cpr oper t i es,shot l i st i ngpr oper t i es,at t endi ngi nspec t i ons,par t i c i pat i ngi nauc t i onsandevent ual l y buyi ngt hepr oper t yorbec omi ngdi sengagedf r om t hei rsear c hi nHi l l sDi st r i c t.

8

Hi l l sDi stri ct

Sear chbyPr oper t yLayout Febr uar y01-Jul y31Data

Mostsoughtaf t erpr oper t ycon i gur at i onsear chedi nHi l l sDi st r i cti npast30days

Sal eLi st i ngs

Rent alLi st i ngs

I nHi l l sDi st r i c tt hemostpopul arnumberof bedr oomsi s4

I nHi l l sDi st r i c tt hemostpopul arnumberof bedr oomsi s4

wi t h4beds2bat hs( 8%)bei ngt hei rfir stopt i on

wi t h3beds2bat hs( 6%)bei ngt hei rfir stopt i on

and3beds2bat hs( 4%)bei ngt hei rsec ondopt i on

and4beds2bat hs( 6%)bei ngt hei rsec ondopt i on

Mostpopul arbedr oom pr ef er enc ei sbasedonsel ec t edfil t err angee. g.Whenausersel ec t s1-3bedr oom Fi l t er ,t hesear c hget sc ount edt owar ds1, 2and3Bedr ooms.For pr oper t yc ombo(3beds2bat hs)user smusthavec hosenexac t l y3beds2bat hsi nsear c hfil t er st obec ount edt owar dst hatc ombo.

Mostsoughtaf t erpr oper t ycon i gur at i onssear chedi nt op5subur bsi nHi l l sDi st r i cti npast30 days Sal eL i st i ngs MostPopul ar Bedr oom Pr ef er enc e

MostPopul ar Combo

Rent alLi st i ngs MostPopul ar Bedr oom Pr ef er enc e

2ndMost Popul arCombo

MostPopul ar 2ndMost Combo Popul arCombo

Cast l eHi l l( 2154)

4beds ( 73%)

3beds2bat hs ( 7%)

4beds2bat hs ( 6%)

Cast l eHi l l( 2154)

3beds ( 59%)

3beds2bat hs 2beds2bat hs ( 9%) ( 6%)

Baul kham Hi l l s ( 2153)

4beds ( 72%)

3beds2bat hs ( 8%)

4beds2bat hs ( 8%)

Baul kham Hi l l s ( 2153)

3beds ( 62%)

3beds2bat hs 2beds2bat hs ( 11%) ( 6%)

Kel l yvi l l e( 2155)

4beds ( 77%)

4beds2bat hs ( 10%)

3beds2bat hs ( 6%)

Kel l yvi l l e( 2155)

4beds ( 61%)

4beds2bat hs 3beds2bat hs ( 11%) ( 7%)

Cher r ybr ook ( 2126)

4beds ( 83%)

4beds2bat hs ( 6%)

3beds2bat hs ( 5%)

Cher r ybr ook ( 2126)

4beds ( 64%)

3beds2bat hs 4beds2bat hs ( 8%) ( 4%)

RouseHi l l( 2155)

4beds ( 69%)

4beds2bat hs ( 11%)

3beds2bat hs ( 8%)

RouseHi l l( 2155)

3beds ( 55%)

4beds2bat hs 3beds2bat hs ( 10%) ( 9%)

Mostpopul arbedr oom pr ef er enc ei sbasedonsel ec t edfil t err angee. g.whenusersel ec t s1-3bedr oom fil t er ,t hesear c hget sc ount edt owar ds1, 2and3bedr ooms.For pr oper t yc ombo(3beds2bat hs)user smusthavec hosenexac t l y3beds2bat hsi nsear c hfil t er st obec ount edt owar dst hatc ombo.Top5subur bsar ebaseonsubur bswi t h t hehi ghestnumber sofsear c hesi nt hepast30days.

9

Hi l l sDi stri ct

Sear chTer ms Febr uar y01-Jul y31Data

Wor dcl oud-SALE(Past90days) ensui t e bui l der

pot ent i aldevel opment

c ool i ng/ heat i ng

f ar m

wal lmat er i al s

bayar ea

gr annyflat

wat ervi ew

pool

neart opubl i ct r anspor t

floorl evel

or ey neart ot r ai nst at i onst l oc at i on l i vi ngst yl e over55

pl anni nganddevel opment sol ar i nvest mentr enovat ed

duall i vi ng

neart oshops

gr een

par ki ng

floor boar d

c l oset owat er

r umpusr oom

sel l i ngmet hod

petf r i endl y

neart osc hool wor kshop

bat hr oom

shed

bal c ony

sc hoolc at c hment

war dr obe ki t c hen

br andnewneartobusstorage

desi gnac c essz one

ki t c henfixt ur es

Topsal epr oper t yf eat ur esbyor derofpopul ar i t y Pool

43.

5%

Ai rCon

Gas

Bui l t I n War dr obes

St udy

Laundr y

Gar den

20.

3%

8.

0%

7.

9%

5.

4%

5.

1%

3.

7%

Wor dCl oudsc ont ai nskeywor dswhi c hwer emanual l yent er edbyt heuser .

Feat ur es:Thesear et heopt i onsavai l abl ef ort heusert osel ec ti nasear c h.Theper c ent agesdonotaddupt oa100% ast heuserc ansel ec tmul t i pl ef eat ur esatat i me.

Dat aonl yi nc l udessear c heswi t hapr ef er enc e(keywor dsorpr oper t yf eat ur es)

Wor dcl oud-RENT(Past90days) ki t c hen

l i vi ngst yl es hor tt er m neart osc hool

andnew neart obusbr

floorl evel

par ki ng

di r ec t i on

neart oshopsl aundr y

c ool i ng/ heat i ngneartotrainstation

pool

f ar m

f ur ni shed sc hoolc at c hment f ac i l i t i es

wor kshop

shed

ac c ess

l i vi ngc ost

sol ar

floor boar d

mount ai nvi ew

bal c ony

petf r i endl y l oc at i on gr annyflat

neart opubl i ct r anspor tkitchenfixturesboat

bat hr oom

pr oper t yc har ac t r i st i c sout doorar ea

Topr ent alpr oper t yf eat ur esbyor derofpopul ar i t y Pet s

Bui l t I n War dr obes

Di shwasher

Gas

Fur ni shed

Laundr y

Gar den

57.

2%

8.

4%

8.

1%

7.

4%

5.

5%

5.

1%

3.

5%

Wor dCl oudsc ont ai nskeywor dswhi c hwer emanual l yent er edbyt heuser .

Feat ur es:Thesear et heopt i onsavai l abl ef ort heusert osel ec ti nasear c h.Theper c ent agesdonotaddupt oa100% ast heuserc ansel ec tmul t i pl ef eat ur esatat i me.

Dat aonl yi nc l udessear c heswi t hapr ef er enc e(keywor dsorpr oper t yf eat ur es)

1 0

Hi l l sDi stri ct

Sear chedSubur bsandBudget Febr uar y01-Jul y31Data

Top1 5Sear chedSubur bsi nHi l l sDi s t r i ctf or Sal ei npas t90Days

Top1 5Sear chedSubur bsi nHi l l sDi s t r i ctf or Renti npas t90Days

Sear c h Rank

Subur b-Post c ode

% Sear c hedi n Regi on

% Sear c hedi n Regi on

1

Cast l eHi l l( 21 54)

1 4.

8%

1

Cast l eHi l l( 21 54)

1 7.

6%

2

Kel l yvi l l e( 21 55)

1 3.

4%

2

Kel l yvi l l e( 21 55)

1 4.

2%

3

Baul kham Hi l l s( 21 53)

1 1 .

3%

3

Baul kham Hi l l s( 21 53)

1 4.

0%

4

Cher r ybr ook( 21 26)

7.

0%

4

RouseHi l l( 21 55)

7.

2%

5

Dur al( 21 58)

6.

4%

5

ThePonds( 2769)

5.

9%

6

RouseHi l l( 21 55)

5.

7%

6

Cher r ybr ook( 21 26)

5.

8%

7

Bel l aVi st a( 21 53)

4.

9%

7

Bel l aVi st a( 21 53)

4.

6%

8

WestPennantHi l l s( 21 25)

4.

8%

8

Kel l yvi l l eRi dge( 21 55)

4.

6%

9

ThePonds( 2769)

4.

8%

9

Wi nst onHi l l s( 21 53)

4.

1 %

1 0

Wi nst onHi l l s( 21 53)

3.

5%

1 0

Dur al( 21 58)

3.

8%

1 1

Gl enhaven( 21 56)

3.

3%

1 1

WestPennantHi l l s( 21 25)

3.

6%

1 2

Kel l yvi l l eRi dge( 21 55)

3.

2%

1 2

BeaumontHi l l s( 21 55)

2.

1 %

1 3

Kent hur st( 21 56)

3.

0%

1 3

Nor west( 21 53)

2.

1 %

1 4

Nor t hKel l yvi l l e( 21 55)

2.

3%

1 4

Kent hur st( 21 56)

1 .

9%

1 5

BeaumontHi l l s( 21 55)

2.

2%

1 5

Gl enhaven( 21 56)

1 .

8%

Sear c h Subur b-Post c ode Rank

Rankofsubur bswi t ht hehi ghestper c ent ageofsear c hesi nt her egi onf orSal e l i st i ngsi nHi l l sDi st r i c ti nt hepast90days

Rankofsubur bswi t ht hehi ghestper c ent ageofsear c hesi nt her egi onf orRent l i st i ngsi nHi l l sDi st r i c ti nt hepast90days

Top5Sear chedPr i ceBandsi nHi l l sDi s t r i ct f orSal ei npas t90Days

Top5Sear chedPr i ceBandsi nHi l l sDi s t r i ct f orRenti npas t90Days

Band Rank

Pr i c eBand

% Sear c hedi nRegi on

Band Rank

Pr i c eBand

% Sear c hedi nRegi on

1

Upt o$1 , 000, 000

1 0.

0%

1

Upt o$500

1 4.

5%

2

Upt o$1 , 200, 000

9.

6%

2

Upt o$600

1 2.

7%

3

Upt o$1 , 1 00, 000

8.

7%

3

Upt o$650

1 1 .

1 %

4

Upt o$850, 000

7.

0%

4

Upt o$550

1 1 .

1 %

5

Upt o$800, 000

6.

3%

5

Upt o$400

9.

4%

Rankofpr i c ebandwi t ht hehi ghestper c ent ageofsear c hesi nt her egi onf orSal e l i st i ngsi nHi l l sDi st r i c ti nt hepast90days.

Pr i c ebandr epr esent st hepr i c efil t erusagebyuser sonDomai n.

1 1

Rankofpr i c ebandwi t ht hehi ghestper c ent ageofsear c hesi nt her egi onf orRent l i st i ngsi nHi l l sDi st r i c ti nt hepast90days.

Pr i c ebandr epr esent st hepr i c efil t erusagebyuser sonDomai n.

Hi l l sDi stri ct

WhenPr oper t ySeeker sar eOnl i ne Febr uar y01-Jul y31Data

Mos tengageddayf orpr oper t ys eeker si nHi l l sDi s t r i cti nt hepas t1 80days Wi t h1 7.

9% shar eofengagement ,20.

9% shar eofl eads

Wi t h1 7.

2% shar eofengagement ,20.

0% shar eofl eads

and1 9.

1 % shar eofvi ews,Sat ur dayi st hedaymost

and1 8.

1 % shar eofvi ews,Sat ur dayi st hedaymost

pr oper t yseeker sar eengagedwi t hSal eLi st i ngs.

pr oper t yseeker sar eengagedwi t hRentLi st i ngs

Mostengageddayoft heweekf orSal el i st i ngsont hewebsi t ei nHi l l sDi st r i c t

Mostengageddayoft heweekf orRentl i st i ngsont hewebsi t ei nHi l l sDi st r i c t

Whenpr oper t ys eeker sar eonl i nedur i ngWeekdayi nHi l l sDi s t r i cti npas t1 80days Sal e

Rent 58%

57%

43% % Sear c hes

Weekday

42%

Wor ki ngHour s

NonWor ki ngHour s

Wor ki ngHour s

NonWor ki ngHour s

Per c ent agedi st r i but i onofsear c hesper f or medbyuser sf orRent / Sal eLi st i ngsi nHi l l sDi st r i c tf ort hepast180days.

Thedi st r i but i onofsear c hesshowst het i meoft hedayuser sar emostac t i vedur i ngt heWeekdayonDomai n Wor ki nghour s-6am t o6pm andnonwor ki nghour s-6 01pm t o5 59am

Whenpr oper t ys eeker sar eonl i nedur i ngWeekendi nHi l l sDi s t r i cti npas t1 80days Sal e

Rent

36% % Sear c hes

Weekend

34%

32% 24%

23%

10%

9% Ear l y Mor ni ng

32%

Mor ni ng

Af t er noon

Eveni ng

Ear l y Mor ni ng

Mor ni ng

Per c ent agedi st r i but i onofsear c hesper f or medbyuser sf orRent / Sal eLi st i ngsi nHi l l sDi st r i c tf ort hepast180days.

Thedi st r i but i onofsear c hesshowst het i meoft hedayuser sar emostac t i vedur i ngt heWeekendonDomai n Ear l yMor ni ng-12 01am t o6am,Mor ni ng-6 01am t o12pm,Af t er noon-12 01pm t o6pm andEveni ng-6 01pm t o12am

1 2

Af t er noon

Eveni ng

Par t2-Phi l l i pNi chol asspeci al i t ysubur bsi nsi ght sWhat ' si nt her epor t ?

Sear chbyPr oper t yLayout Descr i pti on:Thi ssect i oncover st hebedr oom andbat hr oom pr ef er encesofbuyer sandr ent er s.

Scope:Past30daysofdat aacr ossal ldevi cesandpl at f or ms.Dat ai sbasedonusageofwebandappsear ch i l t er s.

Excl udessear cheswi t houtanypr ef er ences.Whenausersel ect s1 3bedr ooms,t hi ssear chi scount edt owar ds

Page1 4

al lpr oper t i eswi t h1 ,2or3bedr ooms.Whenausersel ect sacombi nat i onof3bedr oomsand2bat hr ooms, t hi ssear chi scount edt owar d‘ onl y’pr oper t i eswi t hexact l y3bedr ooms‘ and’2bat hr ooms.Dat aonl yi ncl udes sear chesf orpr oper t i eswi t hi nnomi nat edspeci al t ysubur bs UseCases:Demandanal ysi s,setvendorexpect at i ons,deeperunder st andi ngofmar ketdynami cs.

Sear chTer ms Descr i pti on:Thi ssect i oncover st hekeywor dseachesofbuyer sandr ent er s Scope:Past90daysofdat aacr ossal ldevi cesandpl at f or ms.Dat ai sbasedonwebandappkeywor dsear ches.

I texcl udessear cheswi t houtkeywor ds.Dat aonl yi ncl udessear chesf orpr oper t i eswi t hi nnomi nat edspeci al t y

Page1 5

subur bs.

UseCases:Demandanal ysi s,advancecampai gndesi gn,r enovat i onst r at egy,mor eef ect i vecomposi t i on ofpr oper t ydescr i pt i ons.

Sear chFeat ur es Descr i pti on:Thi ssect i oncover st hepr oper t yf eat ur espr ef er r edbybuyer sandr ent er s.

Scope:Past90daysofdat aacr ossal ldevi cesandpl at f or ms.Dat ai sbasedonusageofwebandappsear ch i l t er s.

Page1 6

I texcl udessear cheswi t houtpr oper t yf eat ur ei l t er s.Dat aonl yi ncl udessear chesf orpr oper t i eswi t hi nnomi nat ed speci al t ysubur bs.

UseCases:Demandanal ysi s,advancecampai gndesi gn,r enovat i onst r at egy.

Sear chedSubur bs/Budget Descr i pti on:Thi ssect i oncover st hemostcommonsear chedsubur bsaswel last heuserbudgetf oreachsubur b Scope:Past30daysofdat a.Acr ossal ldevi cesandpl at f or ms.Dat ai sbasedonusageofwebandappsear ch

Page1 7

i l t er s.Onl yi ncl udeddat af orspeci al t ysubur bs UseCases:Demandanal ysi s,advancecampai gndesi gn,useri nt ent i on.

Mul t i pl eSubur bSear chI nsi ght s Descr i pti on:Thi ssect i onl ooksatt hepr opor t i onofsear chest hatr el at et oonl yonespecii csubur bver sus sear cheswi t hmul t i pl esubur bssel ect ed.I tal sobr eaksdownt het ypi caldi st anceoft heot hersubur bsi ncl udedi n

Page1 8

t hemul t i pl esear chf r om t hespeci al t ysubur b.

Scope:Past30daysofdat a.Dat ai sbasedonusageofwebandappsear ch i l t er s.Mul t i pl esubur bsi ncl udedat a f orsubur bsout si deofspeci al t ysubur bs.

UseCases:Useri nt ent i on,bet t erunder st andi ngofmar ketdynami cs,gui dancef orbet t ert ar get i ng.

WhenPr oper t ySeeker sar eOnl i ne Descr i pti on:Thi ssect i onr eveal swhatt i meoft hedaypr oper t yseeker sar emostengagedwi t hl i st i ngsi neach r egi on.

Scope:Past30daysofdat a.Acr ossal ldevi cesandpl at f or ms.Onl yi ncl udeddat af orspeci al t ysubur bs UseCases:Demandanal ysi s,bet t erunder st andi ngofmar ketdynami cs,gui dancef orbet t ert ar get i ng,best day/ t i met ol aunchnew l i st i ngs

1 3

Page1 9/ 20

Phi l l i pNi chol as(Speciali t ySubur bs)

Sear chbyPr oper t yLayout Febr uar y01-Jul y31Data

Mostsoughtaf t erpr oper t ycon i gur at i onsear chedi nyourspeci al t ysubur bsi npast30 days Sal eLi st i ngs

RentLi st i ngs

I nyourspec i al t ysubur bs,t hemostpopul arnumber I nyourspec i al t ysubur bs,t hemostpopul arnumber ofbedr oomsi s4 ofbedr oomsi s4 wi t h4beds2bat hs( 12%)bei ngt hei rfir stopt i on

wi t h4beds2bat hs( 12%)bei ngt hei rfir stopt i on

and3beds2bat hs( 6%)bei ngt hei rsec ondopt i on

and3beds2bat hs( 7%)bei ngt hei rsec ondopt i on

Mostpopul arbedr oom pr ef er enc ei sbasedonsel ec t edfil t err angee. g.whenusersel ec t s1-3bedr oom Fi l t er ,t hesear c hget sc ount edt owar ds1, 2and3Bedr ooms.For pr oper t yc ombo(3beds2bat hs)user smusthavec hosenexac t l y3beds2bat hsi nsear c hfil t er st obec ount edt owar dst hatc ombo.

Mostsoughtaf t erpr oper t ycon i gur at i onssear chedbysubur bi npast30days

Sal eLi st i ngs MostPopul ar Bedr oom Pr ef er enc e

MostPopul ar Combo

RentLi st i ngs MostPopul ar Bedr oom Pr ef er enc e

2ndMost Popul arCombo

MostPopul ar Combo

2ndMost Popul arCombo

Kel l yvi l l eRi dge ( 2155)

4beds ( 83%)

4beds2bat hs ( 14%)

3beds2bat hs ( 4%)

Kel l yvi l l eRi dge ( 2155)

4beds ( 69%)

4beds2bat hs ( 17%)

3beds2bat hs ( 6%)

RouseHi l l ( 2155)

4beds ( 69%)

4beds2bat hs ( 11%)

3beds2bat hs ( 8%)

RouseHi l l ( 2155)

3beds ( 55%)

4beds2bat hs ( 10%)

3beds2bat hs ( 9%)

ThePonds ( 2769)

4beds ( 78%)

4beds2bat hs ( 11%)

3beds2bat hs ( 5%)

ThePonds ( 2769)

4beds ( 67%)

4beds2bat hs ( 9%)

3beds2bat hs ( 6%)

Mostpopul arbedr oom pr ef er enc ei sbasedonsel ec t edfil t err angee. g.whenusersel ec t s1-3bedr oom fil t er ,t hesear c hget sc ount edt owar ds1, 2and3bedr ooms.For pr oper t yc ombo(3beds2bat hs)user smusthavec hosenexac t l y3beds2bat hsi nsear c hfil t er st obec ount edt owar dst hatc ombo.

1 4

Phi l l i pNi chol as(Speciali t ySubur bs)

Sear chTer ms Febr uar y01-Jul y31Data

Wor dcl oud-SALE(Past90days) c ool i ng/ heat i ng

c l oset owat er

bal c ony sc hoolc at c hment

neart osc hool

pool grannyflat

oc at i on l i vi ngst yl el br andnew petf r i endl y

st or ey

floorl evel

ac c ess

neart ot r ai nst at i onpar ki ng

neart opubl i ct r anspor t

Topsal epr oper t yf eat ur esbyor derofpopul ar i t y Pool

Ai rCon

Gas

Bui l t I n War dr obes

St udy

L aundr y

Pet s

43.

9%

17.

4%

12.

6%

7.

6%

6.

0%

4.

3%

3.

4%

Wor dCl oudsc ont ai nskeywor dswhi c hwer emanual l yent er edbyt heuser .

Feat ur es:Thesear et heopt i onsavai l abl ef ort heusert osel ec ti nasear c h.Theper c ent agesdonotaddupt oa100% ast heuserc ansel ec tmul t i pl ef eat ur esatat i me.

Dat aonl yi nc l udessear c heswi t hapr ef er enc e(keywor dsorpr oper t yf eat ur es)

Wor dcl oud-RENT(Past90days) f ar m

neart opubl i ct r anspor t

l oc at i on

pool

boatfurni shedsol ar

floor boar d

c ool i ng/ heat i ng

par ki ng livingstyle pr oper t yc har ac t r i st i c s

neart ot r ai nst at i on

ac c ess

gr annyflat

petf r i endl y

br andnew

Topr entpr oper t yf eat ur esbyor derofpopul ar i t y Pet s

Di shwasher

Bui l t I n War dr obes

Gas

Fur ni shed

L aundr y

Gar den

60.

5%

10.

8%

8.

3%

5.

7%

5.

3%

2.

6%

1.

8%

Wor dCl oudsc ont ai nskeywor dswhi c hwer emanual l yent er edbyt heuser .

Feat ur es:Thesear et heopt i onsavai l abl ef ort heusert osel ec ti nasear c h.Theper c ent agesdonotaddupt oa100% ast heuserc ansel ec tmul t i pl ef eat ur esatat i me.

Dat aonl yi nc l udessear c heswi t hapr ef er enc e(keywor dsorpr oper t yf eat ur es)

1 5

Phi l l i pNi chol as(Speciali t ySubur bs)

Sear chFeat ur es Febr uar y01-Jul y31Data

Sal epr oper t yf eat ur esbyor derof

Rentpr oper t yf eat ur esbyor derof

popul ar i t y( Past90days)

popul ar i t y( Past90days)

Subur b

Feat ur e

Subur b

Feat ur e

Kel l yvi l l e Ri dge

Pool

Kel l yvi l l e Ri dge

Pet s

Ai rCon

RouseHi l l

17.

1%

Di shwasher

Gas

8.

9%

Bui l t I nWar dr obes

Bui l t I nWar dr obes

7.

7%

Gas

St udy

6.

1%

L aundr y

Pool

Ai rCon

Gas

ThePonds

50.

6%

RouseHi l l

42.

4%

17.

2%

13.

5%

46.

0%

17.

4%

12.

9%

8.

2%

4.

0%

Pet s

67.

3%

Di shwasher

7.

3%

Fur ni shed

6.

1%

Bui l t I nWar dr obes

6.

4%

Gas

6.

1%

St udy

6.

1%

Bui l t I nWar dr obes

4.

3%

Pool

Ai rCon

Gas

Bui l t I nWar dr obes

St udy

ThePonds

36.

9%

18.

0%

16.

2%

9.

4%

Pet s

Bui l t I nWar dr obes

12.

4%

Di shwasher

11.

8%

Fur ni shed

5.

6%

Pool

Exc l udi ngsear c heswi t houtanypr ef er enc es.Theper c ent agesdonotaddupt oa 100% ast heuserc ansel ec tmul t i pl ef eat ur esatat i me.

59.

8%

6.

0%

3.

1%

Exc l udi ngsear c heswi t houtanypr ef er enc es.Theper c ent agesdonotaddupt oa 100% ast heuserc ansel ec tmul t i pl ef eat ur esatat i me.

1 6

Phi l l i pNi chol as(Speciali t ySubur bs)

Sear chedSubur bsandBudget Febr uar y01-Jul y31Data

Sear chesi nyourSpeci al i t ySubur bsf orSal e i npas t30Days Sear c h Rank

Subur b

Sear chesi nyourSpeci al i t ySubur bsf orRent i npas t30Days

% Sear c hedi nRegi on

Sear c h Rank

% Sear c hedi n Regi on

Subur b

1

RouseHi l l

5.

7%

1

RouseHi l l

7.

2%

2

ThePonds

4.

8%

2

ThePonds

5.

9%

3

Kel l yvi l l eRi dge

3.

2%

3

Kel l yvi l l eRi dge

4.

6%

Rankofsubur bswi t ht hehi ghestper c ent ageofsear c hesi nt her egi onf orSal e l i st i ngsi nHi l l sDi st r i c ti nt hepast30days

Top5Sear chedPr i ceBandsi nSpeci al i t y Subur bsf orSal ei npas t30Days Subur b Kel l yvi l l eRi dge

RouseHi l l

ThePonds

Band Pr i c eBand Rank

Rankofsubur bswi t ht hehi ghestper c ent ageofsear c hesi nt her egi onf orRent l i st i ngsi nHi l l sDi st r i c ti nt hepast30days

Top5Sear chedPr i ceBandsi nSpeci al i t y Subur bsf orRenti npas t30Days

% Sear c hed i nRegi on

Subur b Kel l yvi l l eRi dge

Band Rank

Pr i c eBand

% Sear c hed i nRegi on

1

Upt o$600

9.

8%

1

Upt o$1 , 000, 000

1 1 .

9%

2

Upt o$950, 000

9.

6%

2

Upt o$500

9.

0%

3

Upt o$850, 000

8.

6%

3

Upt o$650

8.

6%

4

Upt o$800, 000

6.

2%

4

Upt o$750

7.

7%

5

Upt o$900, 000

5.

9%

5

Upt o$550

7.

0%

1

Upt o$700, 000

7.

8%

1

Upt o$500

1 0.

7%

2

Upt o$800, 000

7.

2%

2

Upt o$550

9.

7%

3

Upt o$850, 000

7.

1 %

3

Upt o$600

8.

8%

4

Upt o$750, 000

7.

1 %

4

Upt o$400

7.

7%

5

Upt o$650, 000

6.

4%

5

Upt o$650

7.

3%

1

Upt o$900, 000

8.

8%

1

Upt o$550

1 1 .

0%

2

Upt o$950, 000

8.

6%

2

Upt o$500

1 0.

2%

3

Upt o$1 , 000, 000

8.

1 %

3

Upt o$600

9.

1 %

4

Upt o$800, 000

7.

8%

4

Upt o$650

8.

9%

5

Upt o$750, 000

7.

3%

5

Upt o$750

6.

8%

Rankofpr i c ebandwi t ht hehi ghestper c ent ageofsear c hesi nt her egi onf orSal e l i st i ngsi nHi l l sDi st r i c ti nt hepast30days.

Pr i c ebandr epr esent st hepr i c efil t erusagebyuser sonDomai n.

1 7

RouseHi l l

ThePonds

Rankofpr i c ebandwi t ht hehi ghestper c ent ageofsear c hesi nt her egi onf orRent l i st i ngsi nHi l l sDi st r i c ti nt hepast30days.

Pr i c ebandr epr esent st hepr i c efil t erusagebyuser sonDomai n.

Phi l l i pNi chol as(Speciali t ySubur bs)

Mul t i pl eSubur bSear chI nsi ght s Febr uar y01-Jul y31Data

Sear chf or mati nyours peci al t ys ubur bf orSa l el i s t i ngs(pas t30days) Kel l yvi l l eRi dge

RouseHi l l

60%

ThePonds

39%

35%

40%

61 %

65%

Sear c hf or matusedbyuser swhi l esear c hi ngf orSal el i st i ngsi nyourspec i l i t ysubur bs Mul t i pl eSubur bSear c h

Si ngl eSubur bSear c h

Di s t r i but i onofdi s t ancebet weens ubur bsdur i ngmul t i pl es ubur bs ear chf orSa l el i s t i ngs(pas t 30days) Kel l yvi l l eRi dge 12.

70%

26.

62%

RouseHi l l

27.

55%

ThePonds

0.

00%

15.

04%

21.

91%

42.

41%

23.

08%

24.

55% 37.

60%

38.

50%

30.

04%

Di st anc ebet weensubur bsdur i ngmul t i pl esear c hesf orSal el i st i ngsi nyourspec i al i t ysubur bs

1km

2km

5km

10km ormor e

Sear chf or mati nyours peci al t ys ubur bf orRe ntl i s t i ngs(pas t30days) Kel l yvi l l eRi dge

RouseHi l l

ThePonds

51 %

50%

49%

50%

59% 41 %

Sear c hf or matusedbyuser swhi l esear c hi ngf orRentl i st i ngsi nyourspec i l i t ysubur bs Mul t i pl eSubur bSear c h

Si ngl eSubur bSear c h

Di s t r i but i onofdi s t ancebet weens ubur bsdur i ngmul t i pl es ubur bs ear chf orRe ntl i s t i ngs(pas t 30days) Kel l yvi l l eRi dge 15%

26%

RouseHi l l

27%

ThePonds

0%

14%

24%

26% 40%

34%

36%

Di st anc ebet weensubur bsdur i ngmul t i pl esear c hesf orRentl i st i ngsi nyourspec i al i t ysubur bs

1km

20%

40%

2km

5km

10km ormor e

1 8

Phi l l i pNi chol as(Speciali t ySubur bs)

WhenPr oper t ySeeker sar eOnl i ne( Sal e) Febr uar y01-Jul y31Data

Mos tengageddayf orpr oper t ys eeker si nyours peci al i t ys ubur bsi npas t30days Kel l yvi l l eRi dge

RouseHi l l

ThePonds

Wi t h1 7% shar eofengagement ,23%

Wi t h1 9% shar eofengagement ,25%

Wi t h1 7% shar eofengagement ,1 9%

shar eofl eadsand20% shar eofvi ews,

shar eofl eadsand20% shar eofvi ews,

shar eofl eadsand1 8% shar eofvi ews,

Sat ur dayi st hedaymostpr oper t y

Sat ur dayi st hedaymostpr oper t y

Sat ur dayi st hedaymostpr oper t y

seeker sar eengagedwi t hSal eLi st i ngs

seeker sar eengagedwi t hSal eLi st i ngs

seeker sar eengagedwi t hSal eLi st i ngs

Mostengageddayoft heweekf orSal el i st i ngsont hewebsi t ei nspec i al i t ysubur bsf ort heagenti nHi l l sDi st r i c t

Whenpr oper t ys eeker sar eonl i nei nyours peci al i t ys ubur bsdur i ngWeekdayi npas t30days Kel l yvi l l eRi dge

RouseHi l l

56%

ThePonds 57%

56% 44%

43%

Weekday

44%

Per c ent agedi st r i but i onofsear c hesper f or medbyuser sf orSal eLi st i ngsi nspec i al i t ysubur bsf ort heagenti nHi l l sDi st r i c tf ort hepast30days.

Thedi st r i but i onofsear c hesshowst het i meoft hedayuser sar emostac t i vedur i ngt heWeekdayonDomai n Wor ki nghour s-6am t o6pm andnonwor ki nghour s-6 01pm t o5 59am

Wor ki ngHour s

NonWor ki ngHour s

Whenpr oper t ys eeker sar eonl i nei nyours peci al i t ys ubur bsdur i ngWeekendi npas t30days Kel l yvi l l eRi dge

RouseHi l l

36%

34% 31%

Weekend

ThePonds

36% 32%

31%

24%

24%

12%

23%

10%

9%

Per c ent agedi st r i but i onofsear c hesper f or medbyuser sf orSal eLi st i ngsi nspec i al i t ysubur bsf ort heagenti nHi l l sDi st r i c tf ort hepast30days.

Thedi st r i but i onofsear c hesshowst het i meoft hedayuser sar emostac t i vedur i ngt heWeekendonDomai n Ear l yMor ni ng-12 01am t o6am,Mor ni ng-6 01am t o12pm,Af t er noon-12 01pm t o6pm andEveni ng-6 01pm t o12am

Ear l yMor ni ng

Mor ni ng 1 9

Af t er noon

Eveni ng

Phi l l i pNi chol as(Speciali t ySubur bs)

WhenPr oper t ySeeker sar eOnl i ne( Rent ) Febr uar y01-Jul y31Data

Mos tengageddayf orpr oper t ys eeker si nyours peci al i t ys ubur bsi npas t30days Kel l yvi l l eRi dge

RouseHi l l

ThePonds

Wi t h1 5.

0% shar eofengagement ,23.

0% Wi t h1 7.

0% shar eofengagement ,23.

0% Wi t h1 7.

0% shar eofengagement ,1 9.

0% shar eofl eadsand1 7.

0% shar eofvi ews, shar eofl eadsand1 8.

0% shar eofvi ews, shar eofl eadsand1 9.

0% shar eofvi ews, Sat ur dayi st hedaymostpr oper t y

Sat ur dayi st hedaymostpr oper t y

Sat ur dayi st hedaymostpr oper t y

seeker sar eengagedwi t hRentLi st i ngs

seeker sar eengagedwi t hRentLi st i ngs

seeker sar eengagedwi t hRentLi st i ngs

Mostengageddayoft heweekf orRentl i st i ngsont hewebsi t ei nspec i al i t ysubur bsf ort heagenti nHi l l sDi st r i c t

Whenpr oper t ys eeker sar eonl i nei nyours peci al i t ys ubur bsdur i ngWeekdayi npas t30days Kel l yvi l l eRi dge

RouseHi l l

ThePonds

58%

57%

58%

Weekday

43%

42%

42%

Per c ent agedi st r i but i onofsear c hesper f or medbyuser sf orRentLi st i ngsi nspec i al i t ysubur bsf ort heagenti nHi l l sDi st r i c tf ort hel ast180days.

Thedi st r i but i onofsear c hesshowst het i meoft hedayuser sar emostac t i vedur i ngt heWeekdayonDomai n Wor ki nghour s-6am t o6pm andnonwor ki nghour s-6 01pm t o5 59am

Wor ki ngHour s

NonWor ki ngHour s

Whenpr oper t ys eeker sar eonl i nei nyours peci al i t ys ubur bsdur i ngWeekendi npas t30days Kel l yvi l l eRi dge

RouseHi l l

ThePonds

36%

35%

33%

32%

Weekend

30% 25%

24%

22%

10%

11%

9%

Per c ent agedi st r i but i onofsear c hesper f or medbyuser sf orRentLi st i ngsi nspec i al i t ysubur bsf ort heagenti nHi l l sDi st r i c tf ort hepast30days.

Thedi st r i but i onofsear c hesshowst het i meoft hedayuser sar emostac t i vedur i ngt heWeekendonDomai n Ear l yMor ni ng-12 01am t o6am,Mor ni ng-6 01am t o12pm,Af t er noon-12 01pm t o6pm andEveni ng-6 01pm t o12am

Ear l yMor ni ng

Mor ni ng 20

Af t er noon

Eveni ng

33%