MCAS Yuma Airshow 2013 Sponsorship Packet

MARINE CORPS AIR STATION

Sponsorship Package

March 9, 2013 SPONSORSHIP PACKAGE

Saluting our brave and time-honored Korean and Vietnam War Veterans

1

.CONTENT. 4 MCAS Yuma Airshow

14-15 Major Sponsorship Level

6 Return on Investment

16-17 Captain Sponsorship Level

6 Why You Should Sponsor

18-19 Lieutenant Sponsorship Level

7 Event Demographics

20 Friends of the Military

8-9 Sponsorship Opportunities

21 Flight Deck Chalets

10-11 General Sponsorship Level

22 Children’s Area

12-13 Colonel Sponsorship Level

23 Stand Alone Options

MCAS YUMA AIRSHOW 2013

Sponorship coordinator Kerri L. Bridges o: 928.269.3545 C: 928.304.9942 bridgeskl@usmc-mccs.org

2

MCCS Marketing Department Marine Corps Air station yuma p.o. box 9119 Yuma, AZ 85365-9119

Final deadline for Sponsorship is February, 11th, 2013

SPONSORSHIP PACKAGE

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MCAS .YUMA AIRSHOW. Saluting our brave and time-honored Korean and Vietnam War Veterans

MCAS YUMA AIRSHOW 2013

The MCAS Yuma Airshow

4

is

national

businesses

offer

The

2013

MCAS

appropriately

Airshow

show. We expect that our 2013

themed,

airshow will attract 55,000+

a signature event for not only

support to this event to ensure

is

Marine Corps Air Station Yuma,

that military service members,

“Saluting our brave and time-

spectators.

but also to the entire city of Yuma.

dependants,

local

honored Korean and Vietnam

industry is one of the largest

What began as a community

civilians,

are

War Veterans.” The event will

outdoor professional sports in

relations event in 1962 is

provided with the best quality

encompass static displays from

North America. Based on the

now

event possible.

the Korean and Vietnam War

volume of spectators alone, air

an

annual

celebration

and

veterans, travelers

of aviation for both military

The

air

show

eras, modern aircraft displays

shows represent a significant

service members and civilians.

This year will mark the 51st year

to include for the first time,

marketing

The

MCAS

Yuma

and

sponsorship

Airshow

of the MCAS Yuma Airshow.

public display of the F-35B II

opportunity for companies at

attracts spectators from all over

What better way to celebrate

Joint Strike Fighter, live air

the local and national level.

the country. This spectacular

our 51st air show than by

performances, and more. We

event isn’t something that is

honoring those who have fought

continue to see an exponential

organized without community

for a better tomorrow?

growth

involvement, both local and

in

the

amount

of

spectators that attend the air

“No event in American history is more misunderstood than the Vietnam War. It was misreported then, and it is misremembered now.”

Richard Nixon

SPONSORSHIP PACKAGE

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RETURN ON INVESTMENT Interact with the military and civilian community to create brand loyalty.

Brand loyalty, that’s what being

members and their families.

It’s not a gift or donation – it’s

Korean

a sponsor for the MCAS Yuma

With more than 29,100 military

a smart business decision that

Veterans. Impressions before

Airshow 2013: Saluting our

personnel,

members,

should be part of your company’s

crowds in excess of 55,000

brave and time-honored Korean

civilian employees and military

marketing and advertising plan

cannot be overstated. Get your

and Vietnam War Veterans can

retirees in our economic area,

and budget.

company’s name in front of

bring to your business.

we need all the help we can get

family

In this package, you’ll find

life commensurate with their

many

service to our great nation.

opportunities available to your

To be clear, sponsorship is

company in support of MCAS

Yuma to provide outstanding

an

for

Yuma Airshow 2013: Saluting

support

promotional

opportunities;

our brave and time-honored

return,

your

dollars

in-kind

contributions

Marine

Corps services

Air to

or

allow Station service

exchange

or

value

Vietnam

War

consumers, establish your brand

to provide them a quality of In

and

levels

of

loyalty and grow your business!

sponsorship

WHY YOU SHOULD SPONSOR Becoming a sponsor helps MCAS Yuma provide essential programs to Marines and their families Marine

Corps

Air

Station

Yuma is made up of active duty

improving morale, productivity

provide events that educate and

and retention.

instil confidence in our youth, entertain

MCAS YUMA AIRSHOW 2013

and reserve military, family

6

military

members

members, civilians, and military

Programs such as the education

and their families and promote

retirees who live and work

and

a sense of community. Think

in and around the Southern

support

by

of the exposure your company

Western Arizona area. Marine

providing

and

will receive and the many

Corps Air Station Yuma provides

mentally fit force. Our family

opportunities of acquiring loyal

community service programs

support and quality of life

patrons through programs at

that enhance the quality of

initiatives

help

Marine Corps Air Station Yuma.

life for military members and

retain

quality

their families. These programs

partnering with Marine Corps

affect the military mission by

Air Station Yuma, you help us

fitness

center

unit

a

a

directly

readiness physically

attract force.

and By

EVENT DEMOGRAPHICS Reach your market with direct exposure to a large military and civilian community Over 26 million people attend more than 400 air shows annually. During the past decade, air shows drew nearly twice the attendance figures of NFL football! Based on the volume of spectators alone, air shows represent a significant marketing/sponsorship opportunity for companies at the local and national level.

This opportunity becomes even more attractive when you start looking at the demographics of the audience of welleducated, affluent families. Whatever your marketing objective – moving product, building recognition, enhancing or positioning brand image – air shows can help you accomplish your goals.

AUDIENCE GENDER

AUDIENCE AGE

HOME OWNERSHIP

Female 41% Male 59%

Under 25: 41% 26-34: 9% 35-44: 25% 45-54: 21% 55+: 19%

Own: 85% Rent: 10% Other: 25%ea nem qui utam

HOUSEHOLD INCOME

AUDIENCE EDUCATION

DISTANCE TRAVELED

Under 18k: 8% 18k-25k: 7% 25k-30k: 10% 35k-74k: 39% 75k+: 37%

Some H.S.: 4% H.S. Grad: 20% Some College: 36% College Grad: 26% Post Grad: 15%

Less than 10m: 24% 10-20mi: 15% 21-40mi: 21% 41-60mi: 13% 60-100mi: 10% 100+mi: 11%

con nonsend.

SPONSORSHIP PACKAGE

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.SPONSORSHIP.

General

$30,000 Trade In Kind $20,000 Cash

MCAS YUMA AIRSHOW 2013

Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

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Yes Yes 40x40 Yes 100% Yes n/a 60 (4) 3x10 10 Yes Yes 15 12 Yes Yes

COLONEL

$15,000 Trade In Kind $10,000 Cash Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

Flight deck Chalets $3,000 Cash / Private Chalet

Yes Yes 40x40 Yes 75% Yes n/a 30 (2) 3x10 7 Yes No 8 8 No No

MAJOR

$10,000 Trade In Kind $7,500 Cash Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

Yes Yes 20x20 Yes 50% Yes 15 N/A (1) 3x10 4 Yes No 6 6 No No

Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure:

No No N/A No N/A No

CAPTAIN

Lieutenant

$7,500 Trade In Kind $5,000 Cash

Friends of the Military

$2,500 Trade In Kind $2,500 Cash

$500 Trade In Kind/Cash

Yes Yes 20x20 Yes 50% No 10 N/A (1) 3x5 0 No No 4 2 No No

Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

Yes Yes 10x20 Yes N/A No 4 N/A (1) 3x5 0 No No 2 2 No No

Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts:

N/A Yes N/A 0 No No

Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

N/A N/A No No

Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

Yes Yes 10x10 No N/A No N/A N/A N/A 0 No No N/A N/A No No

SPONSORSHIP PACKAGE

Post Recognition Award: Fulfillment Report: Display Space Footprint: Airshow Logo Use: Publicity Inclusion: Social Media Exposure: Patriot Chalet Tickets: Private Chalet Invitations: MCAS Fence Banner Display: High Traffic Signage: Logo on Official Poster: Logo on Airshow T-shirts: Public Mentions: CO’s Reception Invites: Right to First Refusal: Category Exclusivity:

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GENERAL LEVEL

MCAS YUMA AIRSHOW 2013

Sponsorship Package Value $30,000 In Kind or $20,000 Cash

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Advertising & Publicity •

Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Presenting Sponsor” designation in advertising and promotion.

•

Name and logo on the official Airshow poster and t-shirts.

•

Name recognition in the Yuma Airshow radio and television spots leading up to Airshow day.

•

Logo recognition with click-able link to web page, social networking, email and web campaign.

•

Name and logo in all Airshow print media advertising.

•

Name and logo recognition in base theater advertising.

•

Four (4) 3’x10’ sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.

On-site Activation •

Sponsor category exclusivity.

•

Interaction with over 55,000 Airshow attendees.

•

Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.

•

40’x40’ footprint, 1 large sunshade, 4 tables, 8 chairs. Electricity available upon request.

•

Fifteen (15) sponsor mentions over public address system.

•

Sponsor signage at high traffic locations at the Airshow with space for up to ten (10) 3’x5’ banners. All banners and advertising materials must be provided by sponsor.

•

First right of refusal.

Hospitality •

VIP corporate hospitality chalet at Airshow

•

Unrestricted viewing, comfortable seating for sixty (60) guests.

•

Catered food and beverages to include beer and wine served throughout the day.

Attendants for catering and clean up.

•

Sign displaying your company name.

•

Fifteen (15) VIP parking passes.

•

Custom Airshow sponsor banner (2) 3’x10’ to place at your business leading to Airshow day.

•

Twelve (12) invitations to CO’s Reception. Event includes food, beverages and entertainment.

•

Thank you recognition plaque.

SPONSORSHIP PACKAGE

•

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COLONEL LEVEL

MCAS YUMA AIRSHOW 2013

Sponsorship Package Value $15,000 In Kind or $10,000 Cash

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Advertising & Publicity •

Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.

•

Name and logo on the official Airshow poster.

•

Name and logo in 75% of Airshow print media advertising

•

Logo recognition on webpage, social networking, email and web campaign.

•

Name and logo recognition in base theater advertising.

•

Two (2) 3’x10’ sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.

On-site Activation •

Interaction with over 55,000 Airshow attendees.

•

Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.

•

40’x40’ footprint, 1 large sunshade, 4 tables, 8 chairs. Electricity available upon request.

•

Eight (8) sponsor mentions over public address system.

•

Sponsor signage at high traffic locations at the Airshow with space for up to seven (7) 3’x10’ banners. All banners and advertising materials must be provided by sponsor.

Hospitality •

VIP corporate hospitality chalet at Airshow.

•

Unrestricted viewing, comfortable seating for thirty (30) guests.

•

Catered foods, beverages to include beer and wine served throughout the day.

•

Attendants for catering and clean up.

•

Six (6) VIP parking passes.

•

Custom Airshow sponsor banner (1) 3’x5’ to place at your Eight (8) invitations to CO’s Reception. Event includes food, beverages and entertainment.

•

Thank you recognition plaque.

SPONSORSHIP PACKAGE

business leading to Airshow day.

•

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MAJOR LEVEL

MCAS YUMA AIRSHOW 2013

Sponsorship Package Value $10,000 In Kind or $7,500 Cash

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Advertising & Publicity •

Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.

•

Name and logo on the official Airshow poster.

•

Name and logo in 50% of Airshow print media advertising.

•

Name and logo recognition on website.

•

One (1) 3’x10’ sponsor provided banner advertisements displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.

•

Social media campaign.

On-site Activation •

Interaction with over 55,000 Airshow attendees.

•

Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.

•

20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs.

Electricity available upon request.

•

Six (6) sponsor mentions over public address system.

•

Sponsor signage at high traffic locations at the Airshow with space for up to four (4) 3’x5’ banners. All banners and advertising materials must be provided by sponsor.

Hospitality •

Fifteen (15) Patriot chalet tickets with unrestricted viewing, comfortable seating.

•

Food and beverages served throughout the day.

•

Attendants for clean up.

•

Three (3) VIP parking passes.

•

Custom Airshow sponsor banner (1) 3’x5’ to place at your business leading to Airshow day.

Six (6) invitations to CO’s Reception. Event includes food, beverages and entertainment.

•

Thank you recognition plaque.

SPONSORSHIP PACKAGE

•

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CAPTAIN LEVEL

MCAS YUMA AIRSHOW 2013

Sponsorship Package Value $7,000 In Kind or $5,000 Cash

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Advertising & Publicity •

Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.

•

Name and logo recognition on website.

•

Name and logo in 50% of Airshow print media advertising.

•

One (1) 3’x5’ sponsor provided banner advertisement displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.

On-site Activation •

Interaction with over 55,000 Airshow attendees.

•

Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.

•

20’x20’ footprint, 1/2 large sunshade, 2 tables, 4 chairs.

Electricity available upon request.

•

Four (4) sponsor mentions over public address system.

Hospitality •

Ten (10) Patriot chalet tickets with unrestricted viewing and comfortable seating.

•

Food and beverages served throughout the day.

•

Attendants for clean up.

•

Two (2) VIP parking passes.

•

Custom Airshow sponsor banner (1) 3’x5’ to place at your business leading to Airshow day.

Two (2) invitations to CO’s Reception. Event includes food, beverages and entertainment.

•

Thank you recognition plaque.

SPONSORSHIP PACKAGE

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LIEUTENANT LEVEL

MCAS YUMA AIRSHOW 2013

Sponsorship Package Value $2,500 In Kind or $2,500 Cash

18

Advertising & Publicity •

Permission to use the Yuma Airshow logo and “MCAS Yuma Airshow Sponsor” designation in advertising and promotion.

•

One (1) 3’x5’ sponsor provided banner advertisement displayed on the corner of 32nd Street and Avenue 3E MCAS Yuma fence line leading up to Airshow day.

On-site Activation •

Interaction with over 55,000 Airshow attendees.

•

Product display space on the flight line, for sampling, couponing or mutually agreed upon marketing activity.

•

10’x20’ footprint, 1/4 large sunshade, 2 tables, 4 chairs.

Electricity available upon request.

•

Two (2) sponsor mentions over public address system.

Hospitality •

Four (4) Patriot Chalet tickets with unrestricted viewing and comfortable seating.

•

Food and beverages throughout the day.

•

Attendants for clean up.

•

Custom Airshow sponsor banner (1) 3’x5’ to place at your business leading to Airshow day.

•

Two (2) invitations to CO’s Reception. Event includes food, Thank you recognition plaque.

SPONSORSHIP PACKAGE

beverages and entertainment.

•

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FRIENDS OF THE MILITARY Sponsorship Package Value $500 Cash

Advertising & Publicity •

Permission to use the “MCAS Friends of the Military” designation in advertising and promotion.

MCAS YUMA AIRSHOW 2013

On-site Activation

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•

Interaction with over 55,000 Airshow attendees.

•

Product display on the flight line, for sampling, couponing or mutually agreed upon marketing activity.

•

10’ x 10’ footprint, 1/8 large sunshade, 1 table, 2 chairs, Electricity available upon request.

FLIGHT DECK CHALETS Sponsorship Package Value $3,000 Cash

Hospitality •

Private chalet.

•

Comfortable seating for 30 guests.

•

Unrestricted viewing area at show center.

•

Outstanding catered foods, beer, wine and select mixed drinks for 30 people.

•

Tables with linens provided.

•

Attendants on hand for service and clean up during event.

Secured area away from crowd.

•

8 VIP parking passes for exclusive access and reserved parking near the flight line.

•

Optional 3’ x 10’ banner, provided by sponsor, with your company name to be placed on the fenceline of your chalet area.

today and secure yours!

LIMITED SPACES AVAILABLE. FIRST COME FIRST SERVED. SPONSORSHIP PACKAGE

•

These Chalets are our best sellers. Call

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CHILDREN’S AREA Sponsorship Package Value $5,000 In Kind or $3,000 Cash

On-site Activation •

Title sponsor of the Children’s Area

•

Exclusive identity by several public mentions by the announcer in reference to your company

•

Official Airshow Children’s Lost and Found

•

Company logo recognition on website and official Airshow map.

•

Sponsor signage up to four (4) 3’ x 5’ banners provided

MCAS YUMA AIRSHOW 2013

by your company to be displayed.

22

•

Additional 10’ x 10’ footprint beneath 1/8 large sunshade, 1 table and 2 chairs for sampling, couponing or mutually agreed upon marketing activity. Electricity available upon request.

STAND ALONE OPTIONS Add extra features to your selected package or choose the items you need

Crowd FenceLinE Banners (Cash or Trade In Kind. Fence that separates the crowd from show center)

wEB bANNER link

(Cash or Trade In Kind. Banner Ad size 300x250px)

Official Airshow program

(Ad must be camera ready, non-camera ready work will be an additional $150)

(Cash Only)

3’ x 5’ 3’ x 5’ 3’ x 10’ 3’ x 10’

Logo with link

Rotating Banner Ad with link

$300 $500 $500 $750

$500 $750

Full Page, Full Color, Back Cover Full page, Full Color, Inside Front Full page, Full Color, Inside Back Full page, Full Color 1/2 Page, Full Color 1/4 Page, Full Color

$2000 $1500 $1500 $1000 $700 $400

Airshow Poster Logo Inclusion Additional Booth Additional Tables Additional Chairs

$200 $350 $15 $7

Additional Chalet Tickets Available | Cash Only - $60.00 Each

SPONSORSHIP PACKAGE

Additional Options

One Two One Two

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THANK YOU TO OUR 2012 YUMA AIRSHOW SPONSORS

TM

TM

MCAS YUMA AIRSHOW 2013

TM

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MARINE CORPS AIR STATION

9 2 8 . 2 6 9 . 3 5 4 5 , 9 2 8 . 3 0 4 . 9 9 4 2 | bridgeskl @ u smc- mccs . org | W W W.Y U M A A I R S H O W. C O M