Food & Dairy ReseaLabel Whitepaper

ReseaLabel

™

Premium Resealable Label Solution

Maximize freshness with convenient resealable packing Dear reader, Have you considered enhancing your product’s convenience and functionality? Your customers want the best tasting and freshest products possible. Your product can become the brand of choice by providing a convenient, reclosable package that also helps your product stay fresh longer.

MCC has the perfect solution in the form of our ReseaLabel™ innovation.

Our pressure sensitive resealable label is incorporated directly into your package to provide convenience while maximizing freshness.

ReseaLabel™ is an intuitive and reliable packaging closure that adds cost-effective functionality to packaging.

Read on to discover the many benefits of this innovation and how you can protect your product and provide an enhanced customer experience with ReseaLabel™.

Thank you, MCC Food & Dairy Team

In this issue 3 How It Works 4 Get to know ReseaLabel™ 6 Red Vines keeps sweet treats fresh and secure with ReseaLabel™

“ReseaLabel™. Premium Resealable Label Solution” is a publication of Multi-Color Corporation.

Copyright © by MCC. All rights reserved. The content of this document, including all copy, images, and attachment(s) are property of MCC and should be treated as confidential. It cannot be shared with or forwarded to third parties and cannot be published without MCC’s prior permission. If you have any questions regarding the use of this document, please email marketing@mcclabel.com.

How It Works Using proprietary equipment, Multi-Color prints and applies a pressure sensitive label to pre-printed flexible film. The film is then die cut to provide the consumer with a reclosable feature.

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MCC’s ReseaLabel™

Customized sizes, adhesives and placement.

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Label manufacture

Clear or opaque materials, multiple adhesive options, print up to 8 colors.

Easy peel and reseal. Resealable adhesive gives clean, smooth, repeatable reseal. Optional tamper evident feature.

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ReseaLabel™ Application to Packaging Film

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Forming & Filling at CPG plant or Co-packer

Label applied to customer-supplied film.

Die cut flexible packaging film to create the opening feature.

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Labeled film runs on existing packaging equipment.

Suitable for HFFS, VFFS, thermoforming and lidding materials.

Get to know ReseaLabel™: Top 10 benefits for consumers, brand owners and converters

1. Convenient ReseaLabel™ provides convenient access to your product and is simple, intuitive and easy for the consumer to use. There is no need for additional steps or manual closure ties.

2. Quick & Easy to Open and Close The peel-tab directs your attention to the die cut opening and is intuitive to use. Opening and closing packages in this manner is simpler and easier than press & seal zippers.

Closing the packaging doesn’t require the strength or dexterity that other types of reclosures do. Our ReseaLabel™ is also more reliable and consistent than a perimeter peel-reseal, having a wider reseal area and high-performance adhesive.

3. Maintains Product Freshness Our ReseaLabel™ allows for consistent reclosures to help maintain freshness without requiring a separate clip or fastener. Fresh, great tasting products provide a better consumer experience, reducing waste and encouraging repeat purchases.

4. Functional Our resealable label is more reliable than other closure options. Users don’t have to remember where they placed the twist tie or bag clip, the closure is part of the package. It is a closure that is dependable with excellent sealing properties even after many uses. Tamper evident and high oxygen barrier options are also available.

5. Durable Product packaging can be subjected to considerable strain from various processes.

Our ReseaLabel™ closure system is durable enough to withstand HFFS, VFFS, thermoform, vacuum and HPP. This allows for a wide range of application possibilities allowing ReseaLabel™ to be used for a variety of package formats and products.

6. Precise MCC’s proprietary equipment uses precision engineering to ensure accurate placement and die-cut. We’ve helped numerous customers with complex packaging needs and unique design parameters.

7. Quality Assurance Our pressure sensitive film labels are produced and applied in a BRC-certified facility.

These labels use removable adhesives for optimum performance and are FDA and CFIA compliant.

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8. Operational Advantages Label manufacture and application under one roof at MCC. We design and build our label application equipment to ensure precision placement and die-cut of the opening feature. The equipment can accommodate up to 900mm web width and position multiple labels across the web. Labelled materials run on existing packaging lines without adjustment or compromise; no capex required.

sition to this type of packaging with minimal investment. Our expertise has streamlined processes, minimizing setup costs.

9. Versatile All our ReseaLabel™ solutions are customized to your specific product and packaging type. It is versatile enough to apply to various package formats including over-wrap, lidstock, stand-up pouches, pre-formed and quad-seal bags. Common applications include meat, cheese, fresh produce, snacks, cookies and various type of wipes.

10. One-Stop-Shop MCC can solve your labeling and application challenges. We can work with your existing film supplier or recommend film partners. This label innovation can improve the consumer’s experience and extend the freshness of your product without any costly capital investments.

We have helped numerous customers tran-

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Speak to an expert about integrating ReseaLabel™ into your packaging by emailing: marketing@mcclabel.com

Red Vines keeps sweet treats fresh and secure with ReseaLabel™ Market Background Red Vines has been crafting artisan candy twists for more than 100 years. Owned by American Licorice, the brand wanted to incorporate a re-closable option for their 16-ounce pillow bags. American Licorice was using Inno-Lock on larger packages but had reasons to explore other reseal options.

The Challenge Our team addressed a unique challenge that was four part. To provide an intuitive, peel-reseal solution

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for the consumer. To maintain product freshness and prevent the licorice from drying out, which was happening due to the package being a multi-portion pack with no reseal-ability. To incorporate tamper evidence for consumer peace of mind. The resealable pack also needed to run on the customer’s existing VFFS equipment without any compromise to speeds, efficiencies or package performance.

MCC Solution After reviewing current package samples, Multi-Color provided mock-ups using the ReseaLabel™ technology.

The ReseaLabel™ solution was developed specifically for the Red Vines product and package with the consumer in mind, working in conjunction with American Licorice’s existing flexible film suppliers. The packaging conveniently re-closes keeping the product fresher longer. In 2019, the team took an innovative approach to redesigning the label by moving from the secondary, paper-based tamper evident label to a saw-tooth tear-away feature incorporated within the reseal label itself. This development helped to refresh the look of the pack and improve roll profile whilst maintaining the same functionality and performance for the consumer.

By combining MCC’s experience to ensure performance and functionality with American Licorice’s knowledge of their consumer’s behavior, the modified ReseaLabel™ was successfully trialed and approved on American Licorice’s production line.

The Results Since the initial introduction of ReseaLabel™ in late 2016, the reseal feature has also been rolled out on the new Red Ropes 14-ounce packs and to American Licorice’s other brand Sour Punch, where ReseaLabel™ was incorporated into their new 3.5-ounce Sour Punch Share Packs to promote portion control. ReseaLabel™ is currently on all Red Vines bags over 14 ounces. All products run on American Licorice’s existing VFFS equipment without any modification and without any compromise to their production speeds. Aspects of the label created improvements to roll stability and generated other operational efficiencies such as better handling on the line and improved roll tensions.

The result is a win-win for all parties and MCC is proud to be working with American Licorice and their film partners to provide convenience, freshness and portion control for Red Vines and Sour Punch packaging.

Discover how this resealable PSL can apply to your product.

Speak with an expert by emailing your questions to: marketing@mcclabel.com www.mcclabel.com/en/food-dairy

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MCC Food & Dairy

MCC.Food.Dairy

3 Reasons to Choose MCC for ReseaLabel™ Labels 1

Dedicated product experts to guide you through your next project.

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MCC’s proprietary equipment uses precision engineering to ensure accurate placement and die-cut.

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Ongoing support for any labeling and application challengess.

Contact our ReseaLabel™ Label expert: marketing@mcclabel.com

Visit our website www.mcclabel.com to discover more on how our premium label solutions can meet your needs.