mary beth ZAEHRINGER (336) 266 - 0110 mb@marybethpr.com
julia REINERT (919) 260 -7225 julia@marybethpr.com
www.marybethpr.com
list of SERVICES
Since 2014, MBPR has focused on working with talented interior designers and luxury home product manufacturers in the residential and contract worlds. Additionally, In the last several years, we have expanded our portfolio, becoming experts in several industries. Our mission is to work with and help businesses grow together. We love people and what they create when given the right tools. Communication is key. At the end of the day, our clients are our partners and friends. We work together to achieve greatness and we are dedicated to connecting great people with great product. The power of connecting people and ideas is paramount in all that we do, and we have spent years creating relationships and providing insights that benefit our clients. When our team meets with our clients, they understand we are more than just consultants - we are passionate experts who thrive on creativity and innovative problem solving. Because of this, we have gained immense respect among home and design industry professionals and beyond.
ACCOUNT MANAGEMENT MBPR's Account Management services will be catered to your specific needs. We will discover and address your priorities but can adjust as needed based on evolving goals. Choose from our host of services listed below and allow MBPR to present a comprehensive strategy that fits your budget.
BRAND MANAGEMENT MBPR offers full brand packages as well as brand refreshes. Whether you are looking to create, redefine, or refresh your brand, our team will lead you through a series of branding exercises with the results of creating an overall strategic plan. Depending on your specific needs, efforts can include: Organizing and prioritizing business ideas to determine short and long term goals. Creating a brand profile including company name, logo, brand standards guidelines (colors, fonts, etc.), taglines, and mission/vision/value statements. Consulting on which marketing efforts are needed to execute a successful marketing plan (i.e., website, social media, digital, public relations, etc.). Execution of these efforts may require separate conversations, contracts, and pricing. Analyzing target audience through market research and internal discussions with your company. Confirming scope of products and services. Profiling competition to determine market position and voice including reviewing social, collateral, and website. Conducting research, coordinating and facilitating interviews with client and partners. Solidifying brand personality, voice, and image based on internal culture and research findings. Creating a strategy for engagement, direct marketing, social media/PR message, internal communication documents, and messages. Creating a fully branded Press Kit. Building custom media lists. Developing Brand Standards Guidelines documents.
MEDIA RELATIONS + OUTREACH MBPR will identify story angles and capitalize on existing relationships with editors and media to leverage coverage on our clients. We aim for earned media stories including but not limited to: product placement, project features, profile stories, and expert advice columns in print, digital, and broadcast outlets. MBPR actively pitches to media contacts to secure placements in print, television, and digital publications. Regional Press (i.e. Charleston Home & Design, Luxe Southeast) National Press (i.e. Traditional Home, House Beautiful) Digital Placement (i.e. Aspire, Rue Daily) Podcasts Press Releases Media List Creation Speaking Engagements
STRATEGIC PARTNERSHIPS + AMBASSADORSHIPS MBPR believes that media outreach is a very small portion of Public Relations in today’s world. We aim to build lasting and intentional relationships and partnerships along different industries that can ultimately help our clients. We use our partners to build speaking panels, cross promote, endorse, build buzz worthy events, and more. We connect manufacturers and designers to build licensed collections and ambassador opportunities as well as utilize our partners to help build reward-worthy events. Manufacturer Partnerships Licensing Deals Sponsored Factory Tours Social Media Takeovers Vendor Relationship Development Showhouses + Industry Conferences, etc. *More information can be provided upon request.
SOCIAL MEDIA MANAGEMENT MBPR has vast experience managing social media accounts for both manufacturers and interior design centered accounts. We are always researching the latest trends and tools that social media can bring, and are eager to implement new strategies in order to place our clients at the forefront of social media feeds. *Available in both content and full-service packages. Monthly content calendars + strategic planning Creative brand messaging + template designs Grid planning Execution of all posts Geotags, credits, links, tags, hashtags Reels, Stories, + Highlights Monthly analytical reports + insights Social Media engagement Influencer Relations + Strategic Partnerships Management of advertising + budget Campaigns Takeovers Online Store Setup
TRADE SHOWS + EVENTS + SPECIAL PROJECTS There are many projects that companies find themselves needing expert guidance on from launch parties and showroom openings to building an ambassador program, but do not always need to commit to a retainer contract. We can help fill those voids and meet your project needs. Coordinating + Execution of Ambassador Campaigns Collection Launch Parties and VIP events Store or Showroom Reopenings including consultation on booth design Guest List Invitations + Management of VIP Parties New Retail Store Launches Product Launches Manufacturer Ambassador Program Copywriting efforts Website Consultation + Updates
GRAPHIC DESIGN At MBPR we use our eye for design and knowledge of the industry to created brand-reflective marketing material through graphic design. *Projects are executed on an hourly basis unless included in a customized package. Newsletters Email Marketing Press Kits Website Consulting Branded Graphics Business Cards Instagram Highlight Icons Event Invitations
BOOK TOURS
LET'S GET STARTED!
Producing a book can be an exciting yet overwhelming time and we can help with the second biggest part - marketing the book. MBPR can assist in the process from building an annual strategy and handing it over to executing the entire tour. We take every detail into consideration when we think about where signings and events should take place and work to create the most exposure for you, the book and the event. Planning + Execution of National book signings Strategic tour planning Coordinate with publishing house marketing team Create Partnerships
MB Public Relations Raleigh, NC @mbpublicrelations @marybethpublicrelations @mbpublicrelations