CLIENT CASE STUDY MBPR began coordinating all social media management efforts for Fairfield in February 2023. www.marybethpr.com
CHALLENGES Due to ramifications of the COVID-19 pandemic, Fairfield had significantly reduced its social media presence over a 3-year period. Fairfield’s social presence was in need of strategy, branding, consistency, curated content, partnerships, and the use of additional platforms. In February 2023, Fairfield decided to partner with MB Public Relations to coordinate all social media management efforts, highlighting their brand and focusing on their sales +
KEY METRICS
+150%
+140%
+41.7%
+375.4%
+76.5%
+87.5%
+477%
+25.8%
+19.8%
+87.5%
+22.6K
+205
New Contacts
Conversations
marketing goals.
OBJECTIVES
Instagram Reach
Facebook Reach
The primary objective was to strengthen Fairfield’s brand identity, effectively convey the company’s story, and establish its status as a premier furniture manufacturer. There was a need for consistency across all communication platforms, enhanced strategic, branded content planning, curated content, and post consistency. The overarching business goals included company and sales growth, brand awareness, an established industry presence, and increased community engagement.
RESULTS
1 Solidified a Cohesive Brand Identity 2 Elevated Reputation and Credibility 3 Consistent Posting Across All Platforms 4 Strategy Content and Growth Plans 5 Established Industry Presence 6 Increased Community Engagement 7 Incorporated Targeted Marketing 8 Tracked, Measured, and Adapted
Instagram Posts
Instagram Follows
IG Profile Visits
LI Impressions
Facebook Posts
Facebook Follows
FB Profile Visits
LI Button Clicks