CLIENT CASE STUDY MBPR began coordinating all social media management efforts for Glo de Vie in April 2023. www.marybethpr.com
CHALLENGES Glo de Vie was in need of a stronger social media presence that effectively conveyed information on their products and services. Their goal was to provide content that was not only on brand but relevant and educational, dispelling inaccurate misconceptions about anti-aging treatments and practices. Glo de Vie chose MBPR as their social media partner to create content that would foster engagement with their target
6-MONTH METRICS
+1.4K%
+400%
+15K
+22K
+65%
+25K
New Contacts
Conversations
audience and drive traffic to their website and storefront.
OBJECTIVES The primary objective was to elevate Glo de Vie’s brand identity and online presence, establishing Glo de Vie as the premier med spa in Raleigh, NC, and surrounding areas. Consistency was needed across all communication platforms. In addition to an enhanced content strategy, branded profile, and assets, curated content, brand voice, and post consistency. MBPR also included new concepts into the strategy, such as success stories, real-time videos, and a deeper dive into the lives of Glo de Vie’s clients.
RESULTS
1 Solidified a Cohesive Brand Identity 2 Elevated Reputation and Credibility 3 Consistent Posting Across All Platforms 4 Strategy Content and Growth Plans 5 Established Local & Industry Presence 6 Increased Community Engagement 7 Incorporated Targeted Marketing 8 Tracked, Measured, and Adapted Strategies
IG Reach
IG Story Reach
+70K
IG Impressions
FB Reach
FB Impressions
+3.4K
IG Accts. Engaged
+25%
+86%
+148
+4.4K
IG Profile Visits
IG Clicks
FB Profile Visits
IG Interactions