The Monica Betancourt Group
Proven. Caring. Trusted.
The Monica Betancourt Group
RESIDENTIAL SALES
CORAL GABLES & SOUTH MIAMI OFFICE
NATIONWIDE 2021 - 2024 NATIONAL ASSOCIATION OF HISPANIC REAL ESTATE PROFESSIONALS
TOP ½ OF 1%
BERKSHIRE HATHAWAY HOMESERVICES AGENT NETWORK
NATIONWIDE SINCE 2015
HISPANIC REALTORS
GET TO KNOW Monica S. Betancourt
I love our city, my home, and my neighborhood. I can’t imagine living anywhere else, and I work to achieve that same feeling of joyful belonging for all of my clients.” Since 2006, Monica has done far more than help people buy and sell homes in Miami and across South Florida. Her mission and vision have been to deliver a caring, expert, customized, and stress-free experience to every single person she guides as a Realtor, with the goal of curating their perfect Miami life.
And success has followed.
A regular Diamond Level member of the Berkshire Hathaway HomeServices Chairman’s Club, Monica ranks among the Top ½ of 1% in home sales nationwide. The National Association of Hispanic Real Estate Professionals ranks her among the Top 50 Hispanic Realtors Nationwide. These accolades, among many others, recognize two key elements: Monica’s genuine commitment to her clients’ happiness, and her keenness to truly listen. “I work on every transaction as if it were my own. Also, the relationships I build do not end at Closing. I’m here for you, always.“
Monica understands that buying or selling a home is not just an important financial transaction, but an emotional one, as well. She takes very seriously the responsibility of serving as your Realtor, and does so with absolute honesty and integrity. “That is my promise and that of every member of The Monica Betancourt Group. The referrals and repeat clients that comprise a large part of my business are a testament to the first-rate experience of working with MBG.“
The MBG Team
Our top-producing, multi-award-winning team works together seamlessly for our clients with personalized, boutique-style service. Hire one MBG Miami Realtor, and you get a team that supports and augments your agent’s work with our collective effort and expertise.
Monica S. Betancourt
REALTOR®
Geoff Gordon REALTOR®
Josefina De Varona REALTOR®
Marina DeRobertis REALTOR®
The Fundamentals
THE FOUNDATION FOR A SUCCESSFUL MARKETING STRATEGY
Every successful marketing strategy begins with building assets. These become the foundation of all the marketing materials we leverage to showcase your home. Itemized below are the assets we will develop as the cornerstone of your home's marketing campaign.
Professional Photography
Our industry-leading photographer will capture the style and ambiance of your home in beautiful and eye-catching imagery. These photos will be used throughout our digital and print materials to showcase the spaces inside and outside of your home.
This will include aerial, daytime, and twilight photography.
Video Tour
Every property has a story to tell. Our video team will create a visually engaging presentation of your home, highlighting all of its special selling points. This video will be a key element of our marketing campaign, broadcast on the MLS, YouTube, Social Media, the MBG website, emailed to our extensive mailing list including all Miami Realtors, and directly provided to prospective Buyers.
Floor Plans
Basic yet effective, floor plans help potential Buyers understand your home at a glance. Buyers frequently refer to floor plans as one of the most valuable tools in determining whether a home fits their needs. We will include them as part of the photography package in your home's marketing portfolio.
Print Marketing
MAKING A GREAT IMPRESSION.
This section provides an overview of various elements of the print marketing campaign we will employ in promoting your home. These include Listing brochures, mailers, flyers, and more.
Broad Realtor Outreach
Via phone calls and personalized notes, we will reach out to introduce your property to our network of Top Producing Realtors who serve your market area. This personal contact calls special attention to your property, alerting Realtors with knowledge of active Buyers about the opportunity.
Property Brochure Print
Widely distributed, the print and digital Professional Property Brochure showcases your home and its prime selling points with alluring photography, engaging video, floor plans, and lifestyle story-telling.
A QR Code on the brochure will direct prospective Buyers to the property website.
Features List & Floor Plans
Postcard Mailer
We will directly notify your neighborhood residents plus residents of comparable areas where qualified Buyers – or their family and friends –are likely to reside. This is an effective way to increase awareness of your Listing with a high-value targeted audience. The postcard will include a QR Code pointing to the property website.
Apart from the brochure, having a seperate collateral piece that focuses solely on listing the unique features of the home helps create a better perception of value among potential buyers. Offering up these details in a clean and presentable way will help buyers explore all the fascinating details, upgrades, and layout advantages of your home.
The Monica Betancourt Group Proven. Caring. Trusted.
Address
Tropical Rainforest Shangri-La
Custom Property Tagline
Print Advertising
SHOWCASING YOUR PROPERTY TO ELITE AUDIENCES NATIONWIDE
Lifestyles South Florida Magazine
Our very own national magazine published by Berkshire Hathaway HomeServices EWM Realty shares the latest on luxury goods, trends, and travel—while showcasing our exclusive collection of luxury residences.
Distribution: Print 3,000 quarterly
Digital Reach: 150K+ Opt-In Subscriber Database Social Media Reach: Facebook 21.1K, Instagram 44K
Miami Herald
The Miami Herald is not only our city's premier periodical, it also reaches far beyond our city's borders to deliver marketing for your Listing to affluent subscribers across the country and internationally.
Readership: 1,500,000+
Distribution: Zone based on your property location
Wall Street Journal
The Wall Street Journal empowers us to position your home in front of discerning Luxury Home Buyers across the country via the Mansions section and the Experience Luxury special insert.
MANSIONS SECTION
Circulation: 111,289 + Online Edition
Distribution: NYC, Westchester, Long Island, NJ & Connecticut
EXPERIENCE LUXURY SPECIAL INSERT
Circulation: 100,000+
Distribution: Luxury Markets Nationwide
Digital Marketing THE WORLD LIVES ONLINE.
We will use the newest digital strategies to prominently display your Listing to local, national, and international Buyers across the web and social media.
Our Website & Global Syndication
Your property Listing will be prominently featured on our website. It will also be syndicated across websites around the globe that feature real estate through the Berkshire Hathaway HomeServices partner network.
Your property will be displayed on 500+ global websites.
The Monica Betancourt Group Proven. Caring. Trusted.
Your Address
Custom Property Website
We will create a detailed website exclusive to your property so potential Buyers can explore your Listing in-depth, share with family and their Realtors, submit requests to tour the home, and more.
The QR code displayed on all print marketing materials will point to this custom website.
ASKING PRICE: $3,200,000
Exclusive Email Blast
We will send an email blast introducing your home to the entire network of active South Florida Realtors, as well as to our Berkshire Hathaway network of Top Producers in the Northeast, Midwest, and West Coast – the regions with the highest Florida migration numbers. Additionally, we will deliver this email to our extensive subscriber list of Miami residents, including clients, industry vendors, community VIPs, and more.
Clicking on the email will take the reader to the property website.
MBG Email Database Contacts: 15,500+
Social Media & Digital Advertising
Advertising to potential Buyers online is a key strategy for reaching a targeted audience locally, nationally, and internationally. We will leverage the following tools to place your property in front of as many qualified Buyers as possible.
Facebook & Instagram Ads
We will identify key markets that have a strong interest among potential Buyers for properties like yours. We will then serve an ad to them on Facebook and Instagram.
Targeted Areas: South Florida, Northeast, Midwest, West Coast.
Digital Display Advertising
Targeting high net-worth zip codes, we will serve an animated digital ad for your Listing that will be picked up by quality high-traffic websites, such as WSJ.com, CNN. com, ESPN.com, Forbes. com, SFGate.com. HGTV. com, and thousands more.
Targeted Areas: South Florida, Northeast, Midwest, West Coast.
Geo-Targeted Mobile Ads
Using the latest geofencing technologies, we will target devices within specified geographic zones and serve an ad for your property. We will also re-market to those potential Buyers continuously.
Targeted Areas: South Florida, Northeast, Midwest, West Coast.
Elevate Your Home
It isn’t just about being on Zillow anymore. It’s about HOW you’re on Zillow.
As one of only 10% of Miami Realtors with access to Zillow Showcase marketing, I will help your home break through the noise.
Here’s How
• Enhanced Media: High-resolution photography, interactive floor plans, and virtual tours. It’s like a 24/7 open house.
• Increased Visibility: Prioritized placement in personalized search results, special map callouts, and exclusive email alerts about your property to Zillow’s customer database of high intent Buyers.
• Direct Line of Communication: Immediate connection with interested Buyers.
• Maximum Exposure: 70% more views, saves, and shares with Showcase listings compared to similar nearby non-Showcase listings on Zillow.
This elevated listing strategy ensures that your home reaches the right Buyers at the right time.
Digital Marketing
Curated Events
IT’S ALL ABOUT THE LIFESTYLE.
Experience is a powerful motivator. Inviting a thoughtfully selected group of people to gather in your home for a chic, private event gives them a first-hand look at the life they or their clients could have there. Many of these well-chosen guests will share their experience with family, friends, and colleagues, spreading priceless word-of-mouth buzz about your home.
Curated Events
Broker's Open House
Shortly after listing your property, we will host an Open House exclusively for Realtors who are most active in the community, and who are most likely to have or acquire prospective Buyers. These events are catered and promoted directly to the Realtors to maximize the turnout and impact.
Public Open Houses
Open houses are a staple for personally introducing your home to the largest number of prospective Buyers. It's also a popular opportunity for neighbors to tour the home and tell family and friends who are considering Buying, as a rare chance to "choose" their neighbors. We will widely advertise the events, as high attendance also helps build a sense of urgency and encourage offers sooner rather than later.
SKY-HIGH INCENTIVES
In the world of luxury, you have to be able to offer something that no one else can. When you list with Berkshire Hathaway HomeServices EWM Realty , you have the ability to purchase a package from NetJets, a subsidiary of Berkshire Hathaway, at a lower buy-in and charter a private jet for you and your guests. You can also utilize this as a powerful incentive to seal the deal with your prospective Buyer.
Ask Us About Our Exclusive NetJets Program!
The Monica Betancourt Group
MONICA S. BETANCOURT, REALTOR® (305) 632-7248 | monica@monicabetancourt.com
JOSEFINA DE VARONA, REALTOR® (305) 283-3051 | josefina@monicabetancourt.com
MARINA DEROBERTIS, REALTOR® (847) 530-1593 | marina@monicabetancourt.com
GEOFF GORDON, REALTOR® (305) 496-8008 | geoff@monicabetancourt.com
AMPARO RALLY, DIRECTOR OF OPERATIONS (845) 587-8287 | amparo@monicabetancourt.com