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ISSUE 42|APRIL 2018

MAKE YOUR BUSINESS

IRRESISTIBLE TO BANKS & Other Lenders

YOUR MONEY IS WAITING FOR YOU! THIS MONTH FOCUSING ON: What Is WiFi Marketing & Why It’s Important

How to Deal with Computer Vision Syndrome?

How to Avoid Cash Flow & Collection Problems

Become An Industry VIP 16 Ways Mobile


EDITOR'S NOTE MB Business Magazine’s April issue features a wide selection of articles covering topics such as business, travel, health, law and taxation, grooming tips, financial planning and advice for entrepreneurs. April’s Issue has a number of key contributions from our RMA vendors and partners, among these are an article on How to Avoid Cash Flow Problems by Michael Lebovic - President of Canadian Corporate Legal Services, an article on the effectiveness and cost saving benefits of 3PLs - courtesy of our partner eShipper and an article on how your business can plan for Cyber Risks in 2018 by Federated Insurance. We have also included two exclusive features for small business owners, an article on How Your Small Business Can Be Irresistible to Banks and Lenders by Cubeler Financing Solutions and Hyper-Targeted Video Advertising Solutions For Small Businesses by R5 Communications. Continuing with tradition we have included the event calendar showcasing all major holidays and events set to be celebrated across Canada in April 2018. We have also included the latest and most relevant business news coverage from across the world. As always we hope this issue is an informative and entertaining experience for all our readers and that it will live up to your expectations. Our team continues to work tirelessly to improve and refine our business magazine. Your feedback is highly valuable to us, if you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue. For Ad placements and marketing related queries, please email us at mbe-marketing@mbeforyou.com Thank you, Aurora Zabala, Editor In Chief.

CONTENTS

04

Not Asking The Right Question Is A Big Time Failure, The area that we will look.no in months, years,...

06 07

08

Event Calendar

12

How Your Small Business Can Be Irresistible... You go to the bank to try to get a loan for...

Always Be Thankful It is in our human nature to never be satisfied with...

How o Keep Your Employees Happy Most employers want to ...

April Event Calendar

14

Human And / Or Humanoid : Part One With fast-paced changes in our abilities to communicate along with enhanced...

Publisher MB Enterprises Editor-in-chief Aurora Zabala Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan S. Saad Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4. Fax: 1-866-204-6888 MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada. Printed by Vision Printers Contents © Copyrights 2017 by MBE, may not be reprinted without written permission. Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com


Not Asking The Right Question Is A Big Time Failure, And How To Avoid It.

Courtesy: MANSOOR NAQVI President MB Enterprises have found incredibly helpful in my life are: 1. What is my value? 2. What would I do if I know I could not fail? 3. What could go wrong? 4. How do I make ten times more money? 5. What could I do more? 6. Should I even be involved with this? 7. How can my competition defeat me? 8. What is the best use of my time right

The purpose of this article I have written

When you look closer into the topic you

now?

is to look at the overall potential in a

will realize that you are in control of most

9. When I die, what kind of life would I

person’s life. This potential is not looked

of the questions you are asking yourself.

have lived?

at in months, years or decades but in

At the end of the day you are your own

10. How could I improve that perfor-

individual days.

ruler and you are the one that will decide

mance?

what your future will be like. People who There is a single force that builds your

often ask themselves negative questions

In my article next month I will elaborate

future, a small yet profoundly powerful

such as, “Why can’t I ever get it right?”

on the answers to these questions and

force that shapes your health, quality of

are letting themselves down and are

how to find them. However for now these

your life, your maturity and your overall

bound to fail if they maintain such a

are the kinds of questions you should find

happiness. How one uses this force in

negative attitude.

yourself asking if you want to achieve

their daily lives affects the overall success and failure of a person’s life.

04

more in life and become an overall You must be very careful of the type of

happier and more successful person

the questions you ask yourself. If you

than you are today.

The question that arises is that what is

want a premium quality life, you need to

this all important force sculpting? Some

think of high quality questions to ask

These questions should be written down

of the daily questions we ask ourselves

yourself. One should find themselves

and tracked down on a daily basis in

and find ourselves worrying about are:

asking

support

order to get the most out of them. These

• How can I earn more?

themselves and help them create the

questions can also be used as a

• How can I get out of this situation?

best life for themselves and the people

compass that points you towards the

• Does he or she care for me?

around them. The right kind of questions

right direction. If everyone can find

• What is the solution?

will help you stay on the right track, be

themselves blocking out the negative

• Where is my future?

more optimistic, and take the best daily

questions in life and find themselves

• What should I have for lunch?

actions required to achieve your goals

asking the right questions then nothing

• What should I do today?

and dreams. The kinds of questions that I

can hold them back.

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that

MBE BUSINESS MAGAZINE APRIL 2018


05


Always Be Thankful

Courtesy: MAHMOOD NAQVI Vice President MB Enterprises

It is in our human nature to never be

more thankful and grateful. Some of

It is so easy to take people for granted, or

satisfied with what we have. Whether we

these habits that should be ditched are:

even to complain and become angry

are rich or poor, healthy or sick, we

jealousy, envy and greed. Jealousy and

because they do not meet our every wish.

always find a reason to not be satisfied.

envy towards other people will always

However If we thank the ones around us

The crucial mistake people are making

make you less grateful for what you have.

we will be more inclined to be thankful for

with this attitude is that they are failing to

If a person is too greedy then they will

what we have.

realise that they are blessed with

never be able to appreciate properly what

everything they have and everything that

they already have as they will always be

I would like to end this article by

God has blessed them with.

greedy for more.

reminding everyone that no matter what

In order for us to be thankful for what we

“Learn to be thankful for what you already

in this world that would give anything to

have, we have to look into our hearts and

have, while you pursue all that you want�.

be in your shoes and live your life. We

be reflective and appreciative of all that

This famous saying teaches us that it is

must be thankful for the things we take for

we have earned and been blessed with.

not wrong to pursue everything you want,

granted like our health, our families and

There are certain times of the year that

however during our pursuit of happiness

our opportunities. Not everyone in the

everyone starts being thankful which is

we must not neglect and fail to appreciate

world is as blessed and there are a lot of

usually around thanksgiving. However for

all that we have achieved in the past.

people that are facing much larger

stage of life you are in, there are people

us to properly be thankful we must not

06

problems than we are. The best thing we

only be thankful during certain times of

As we become successful and achieve

can do as human beings is count our

the year and instead should strive to be

more and more we also need to thank

blessings, remain positive and always

thankful all year round.

those around us. Our families, spouses

look to stride forward whilst not forgetting

and friends that have come along with us

our past.

There are certain habits that one should

in our journeys also deserve to be

remove from themselves in order to be

thanked for their support and motivation.

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MBE BUSINESS MAGAZINE APRIL 2018


How To Keep Your Employees Happy

Courtesy: ALAMDAR HUSSAIN Country Head MB Enterprises

Most employers want to make sure their

move faster and smarter, and achieve so

management software includes elements

employees

much more together.

as simple as the ability to give other

are

productive

and

professional at work. But should you also

employees' work a "thumbs up."

worry about whether they are happy in

Develop your management skills.

their job?

Good managers bring out the best in

Whether you go the verbal, written or

employees, while bad managers make

monetary route, showing appreciation for

A happier employee is more likely to be

them

employees' work increases their sense of

creative. A happier employee is more

unappreciated.

feel

unmotivated

and

satisfaction and makes them feel like a

likely to be productive. An employer can

valuable part of the company.

rely on a happier employee to be a public

The three qualities most valued in a

advocate

That's

manager are:

invaluable. A grand survey was made in

1. Leadership

Let employees do work they feel passionate about.

136 countries to find out what makes

2. Honesty

The second most important contributor to

employees happy in their jobs, they were

3. Ability to delegate

employee happiness is working in an

for

the

company.

surprised to find that salary did not top

area or industry you’re passionate about,

the list. In fact, it was at the very bottom.

Rather than promoting managers and

followed closely by working for company

Money, it turns out, matters less than

expecting them to learn leadership

that effects positive change in the world.

other areas of work culture and job

abilities on the job, take time to develop

Both of these values ranked far higher

satisfaction.

those skills. Set aside resources for

than

training, whether in person or online, that

happiness in the workplace.

salary

in

terms

of

creating

So what makes people love their jobs,

will help your senior staff learn to

and how can you create those conditions

delegate, motivate and communicate

While we understand that people need a

for your own employees?

effectively with other workers.

certain level of financial security, we

Encourage transparency.

As an employer, you are responsible for

learn that people are pursuing their

One of the biggest problems employees

creating the culture in your company.

passions in the workplace.

face, is a lack of understanding of how

Make it clear to your employees that you

our work fits into the bigger picture, which

value how they manage their teams just

If your company is purpose-driven in its

can lead to not feeling appreciated or

as much as the end product they

mission, you are likely already attracting

motivated.

produce.

workers who are doing work they feel

To combat this, create a culture of

Show your appreciation.

find ways for their work to give back to the

transparency so that all your employees

Feeling a sense of recognition for your

community.

understand

and

work and contributions as the fourth most

challenges confronting the company. This

important contributor to their happiness

Consider donating a portion of profits to a

will not only make them feel like they're

at work. Not feeling appreciated directly

scholarship fund or sponsoring a local

an important part of the team, it gives you

affects motivation and productivity. We

charity drive. If your employees are able

the chance to receive ideas and input

believe in recognizing employees for their

to see tangible proof that their employer

from people who otherwise might not

every contribution.

is contributing to a worthwhile cause,

found this very compelling. It is exciting to

passionate about. But any company can

the

goals,

plans

have felt empowered to speak up. When you

create

transparency,

you

they are more likely to feel positive about

can

Showing appreciation doesn't have to

harness the full intelligence of the team,

come with fanfare or perks. Team

MBE BUSINESS MAGAZINE APRIL 2018

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April

EVENT 2018 CALENDAR APR 1

SUNDAY

Easter Sunday in Canada

APR 2

MONDAY

Easter Monday in Canada

Easter Sunday in Canada celebrates Jesus Christ's resurrection after his death, which is described in the Christian Bible. Some people observe Easter Sunday by attending church while others spend time with their families and friends or engage in Easter egg activities.

Easter Monday is the day after Easter Sunday, which commemorates Jesus Christ's resurrection, according to the Christian Bible. Easter Monday is also a holiday for many Canadians.

APR 6

FRIDAY

Orthodox Good Friday in Canada Many Orthodox Christian churches in Canada often observe Good Friday at a later date than the Good Friday date observed by many western churches. Good Friday focuses on Jesus Christ’s death, which is described in the Christian bible. The day is also known as Great Friday, Holy Friday, and Holy and Great Friday.

APR 6

National Tartan Day in Canada

FRIDAY

Tartans of all varieties are worn on Tartan Day, which recognizes and celebrates the contributions of Scots and their descendants in Canada on April 6.

APR 7

SATURDAY

Last day of Passover in Canada Many Jewish communities in Canada mark the last day of Passover as the end of a Jewish holiday that celebrates the deliverance of Jewish people from slavery in Egypt. Passover is also known as Pesah, Pesach, or the Feast of Unleavened Bread.

APR 7

SATURDAY

APR 8

SUNDAY

Orthodox Holy Saturday in Canada Holy Saturday is the day when Jesus lay in his tomb after his death, according to Christian belief. Many Orthodox Christian churches in Canada often observe Holy Saturday at a later date than the Holy Saturday date observed by many western churches. Holy Saturday is also known as Holy and Great Saturday.

Orthodox Easter in Canada Orthodox Christians in Canada celebrate Jesus’ resurrection on Easter Sunday. The Orthodox Christian date for Easter Sunday, also known as Pascha, is often at a later date than the Easter date observed by many western churches.

08

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MBE BUSINESS MAGAZINE APRIL 2018


APR 9

MONDAY

Orthodox Easter Monday in Canada

APR 9

MONDAY

Vimy Ridge Day in Canada

Easter Monday is the day after Easter Sunday, which celebrates Jesus’ resurrection, according to Christian belief. Many Orthodox Christian churches in Canada often observe Easter Monday at a later date than the Easter Monday date observed by many western churches. The day is also known as Bright Monday.

Vimy Ridge Day is an annual observance on April 9 to remember Canadians who victoriously fought in the battle of Vimy Ridge in northern France during the First World War. The day is also known as the National Day of Remembrance of the Battle of Vimy Ridge.

APR 11

WEDNESDAY

Yom HaShoah in Canada Many Canadians observe Yom Hashoah, which is also known as Holocaust Remembrance Day. It commemorates the lives and heroism of Jewish people who died in the Holocaust between 1933 and 1945.

APR 13

FRIDAY

APR 19

THURSDAY

Isra and Mi'raj in Canada Many Muslims in Canada observe Isra and Mi'raj (Al Isra' wal Miraj, Lailat al Mi’raj, or Laylat al Miraj). This event commemorates the Prophet Muhammad’s journey from Mecca to Jerusalem and his ascent into heaven. It is observed on the 27th day of Rajab, the seventh month in the Islamic calendar.

Yom HaAtzmaut in Canada Many Jewish people in Canada remember Israel’s Independence Day, also known as Yom Ha’Atzmaut (or Yom HaAtzmaut). Celebrations are annually held on or around the fifth day of the month of Iyar, according to the Jewish calendar.

APR 23

MONDAY

St. George's Day in Canada St George’s Day commemorates the life of St George, a Roman soldier and Christian martyr. St George’s Day is a provincial holiday in Newfoundland and Labrador in Canada. It is observed on the Monday closest to April 23 each year.

MBE BUSINESS MAGAZINE APRIL 2018

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09


TO CONTACT US FOR MORE INQUIRY..

Mahmood: 1-416-939-9378, Syed Hassan: 1-647-832-7265 www.mansoornaqviteam.com

www.mansoornaqviteam.com

www.mansoornaqviteam.com

www.mansoornaqviteam.com 104-100 Dynamic Drive, Toronto, ON M1V 5C4 200 Consumers Road, Suite 100, Toronto, ON M2J 4R4 (416) 939-9378 (416) 497-5949 www.mansoornaqviteam.com 10

Helping you is what we do.


TO CONTACT US FOR MORE INQUIRY..

Mahmood: 1-416-939-9378, Syed Hassan: 1-647-832-7265 www.mansoornaqviteam.com

Project

THE WAY

Project

ONE28

Project Detail:

Project Detail:

Developer

: Sorbara Group partnered with Metropia and Greybrook Realty Partners

Project Type

: Stacked Towns

Location

: Mississauga, ON

Launching

: March 2018

Suite Types

: 2 Storey, 2 and 3 bedroom designs with 2 baths on upper level, powder on main Underground Parking Features and Finishes: Stainless Steel Appliances, Quartz Kitchen countertops, 9 ceilings on main levels, Large Rooftop or Garden Terrace with every unit equipped with Gas BBQ connection

Suite Sizes

Mansoor Naqvi Team Platinum Benefits For:

859WSET (Islington & Queensway west) - Price discounts (Value$8,000 to $12,000) - $0 Assignment Fees (Value: $5,000) - 10% Deposit Only in 1st year - Cap on development charges - Right to Lease during Occupancy

MANSOOR NAQVI TEAM IS PROUD TO BRING 859WEST CONDO PROJECT IN THE HEART OF TORONTO.

Location

: Waterloo

Launching

: March 2018

Suite Types

: 1 Bed, 1 Bed+Den,

Storeys

2 Bed : 15

Suites

: 120 with balconies or

Suite Sizes

: 536 – 959 sq. ft.

terraces

Starting Price : From the high $200’s

App. Avg PSF : $520

859WEST

: CTN Developments

Project Type : High-Rise Condo

: 144 units ranging in size from 960 sq ft to 1340 sq ft.

Project

Developer

Project Detail: Developer : First Avenue and Latch Developments Project Type : Mid-Rise Condo Location Launching

: Etobicoke (On the Queensway, west of Royal York) : March 2018

Architect Storeys

: Teeple Architects : 14

Suite Types Suites

: 1Bed,1Bed+Den,2Bed, : 228 with balconies or terraces 2Bed+Den, 3Bed, 3Bed+Den

Suite Sizes : 528sq.ft. – 1,171sq.ft. Starting Price : From the $300’s

MANSOOR NAQVI TEAM PLATINUM BENEFITS FOR ALL PROJECT 1. Free Assignment clause 2. Price discounts 3. Lease during Occupancy 4. Extended Deposits 5. Capped development charges MAHMOOD NAQVI SALES REPRESENTATIVE

SYED HASSAN BROKER

11


How Your Small Business Can Be Irresistible To Banks & Other Lenders Courtesy: CATHY HUME, Toronto small business owner

You go to the bank to try to get a loan for

lenders.

your small business. You’re asked to

businesses match with would definitely

compatible

provide all sorts of documents, financial

help prevent a lot of frustration. But how

revolutionary

statements, projected cash flows, etc.,

do you know that? In addition to

financial

only to be turned down after what is too

Canada’s six largest banks, there are

registered small businesses with the

often a very frustrating process. If you’re

literally hundreds of credit unions and

lending

a small business owner reading this

other lenders. Obviously, you can’t go

registered lenders, which include banks,

article, this probably sounds very familiar.

see them all, but thankfully, the guys who

credit unions and various other types of

Like many small business owners, I used

created the Cubeler commercial lending

lenders. The end result is that you can log

to think that banks and other lenders

platform have now given us a much

in to your Cubeler account to review the

simply didn’t like small businesses. But I

better alternative.

matches presented in the form of

Knowing which lenders our

discovered that that’s not entirely true. It

12

offers from each and every one of those lenders. platform

data criteria

from of

Cubeler that the the

is

a

matches platform’s platform’s

pre-qualified credit offers and accept the

turns out that very often the main reason

Register your business on Cubeler and

offers that best suit the needs of your

small business owners get turned down

you’ll not only find out what lenders your

business.

for loans is because our businesses don’t

small business is compatible with, but

fit the lending criteria of the banks or

you’ll also receive pre-qualified credit

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To understand how Cubeler works, you

MBE BUSINESS MAGAZINE APRIL 2018


first have to understand what banks and

to be diligent in your bookkeeping and

consulting firms to manufacturers selling

lenders are trying to find out about your

accounting

to a global audience.

small business before they lend you

attempt to read information from your

money. When lenders ask you for, and

accounting software periodically as it

Here’s a brief summary of why I believe

analyse your financial statements and

updates the Cubeler Score™ only when

small business owners should take a few

cash flow projections, what they’re trying

new data is available. If you’re accounting

minutes out of their busy schedules to

to do is determine whether or not you will

and financial data isn’t kept up-to-date, it

register their businesses on Cubeler:

be able to pay back the loan that you’re

may negatively impact your score. As

asking for. By retrieving financial data

most

 Pre-qualified credit offers without

periodically from your small business’

probably have better things to do than

having to submit a single application.

accounting software, Cubeler is able to

worry about accounting data entry, so

 Multiple lenders and various types of

repeatedly perform that analysis and

working

lenders on a single platform.

present the result in the form of a credit

bookkeeper would be a good idea to

 Better interest rates as lenders

score called the Cubeler Score™.

make sure your Cubeler Score™ always

compete to obtain your business.

small

reflects A business’ Cubeler Score™ provides an

data

business

with

the

entry. Cubeler

an

owners,

accountant

current

state

of

will

you

or

Easy and free registration.

your

business.

So, if you want to avoid the potential

indication of the overall health of the

frustration of dealing with a bank or a

business and its ability to pay back debt.

Besides offering free registration to small

lender the next time you need to borrow

The Cubeler Score™ has a trend

business owners, one of the things I like

money for your small business, just do

analysis

compares

the most about Cubeler is that the variety

what so many other small business

several financial ratios over three-month

of lenders on the platform makes it a

owners have already done and register

increments.

your

solution that will fit the financing needs of

your business on Cubeler. Your money is

business has to have been registered on

ANY type of business, be it hospitality,

waiting for you!

the platform for at least 3 months before

farming, retail, healthcare, distribution,

it can earn that portion of the Cubeler

you name it. In fact, registered Cubeler

Score™. The second thing you can do is

members

component This

that

means

that

MBE BUSINESS MAGAZINE APRIL 2018

range

from

self-employed

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13


Human And / Or Humanoid Part One

Courtesy: DAVID RALPH MACKERETH dmackereth@canimac.com

With fast-paced changes in our abilities

Enlightenment

to communicate, along with enhanced

Quantum Era. These glimpses should

John

search tools to explore any topic, it

inform younger generations, and remind

inimitable quality paintings.

appears we are developing geniuses at a

older generations, of what Humans can

produced only fifteen known paintings,

more accelerated pace than anytime in

achieve without digital age assistance.

this surely places Da Vinci as the revered

human history.

painter of all time.

Period

and

early

the

Baptist,

all

considered Having

I thought it may be

As Sir Winston Churchill stated, “the

worthwhile to bring to the attention of

farther backward you look, the farther

those born in the Digital Age, that there

forward you can see”, and we must all do

Leonardo did not attend school, nor was

have been (for a few thousand years)

our best to have these younger eyes

he able to make use of any modern

extremely clever innovative and creative

looking backward, at least some of the

digital

people operating in analog.

time.

unparalleled volume of creative work. I

older

generation

themselves

Have the

achieved,

and/or

the

for

facilities

in

producing

his

would encourage anyone under the age

younger

Leonardo da Vinci (1452 – 1519), is an

of fifty to read Walter Isaacson’s book -

generation, any benefit in their judgment,

Italian Renaissance polymath, skilled

Leonardo Da Vinci - to become familiar

someone is a virtual genius while

and knowledgeable in many topics. He is

with this quintessential human. Isaacson

engaging effortlessly with modern digital

known

and

affirms – “his genius and creativity had

devices? Let’s first have a look at a group

inventions: first person to record the best

always come from proceeding without

of eclectic geniuses (from the past) on

mix of metals to produce an alloy; first

preconceptions – he was more interested

how they have advanced what it means

person

dental

in pursuing knowledge than in publishing

to be human.

elements; optic discoveries a century

it – one mark of a great mind is the

ahead of his time; first imagined scuba

willingness to change it.” (1)

for

to

many

describe

innovations

human

According to Wikipedia, those over

gear; first description of arteriosclerosis

sixty-five represent approximately eight

as a function of time; correctly speculated

Writing seventy-five years or so after

percent of the world’s population, and

how

(only

Leonardo’s death, we have Shakespeare

these elders mostly developed their

confirmed in modern times); correctly

creating the Human, as is adequately

ideas and skills working without digital

hypothesized that sound and light travel

described

age assistance. For the remaining bulk

in waves; pioneered ichnology (deals

Invention of the Human, by Harold

of the population – Gens X and Y, and

with traces of organismal behaviour);

Bloom. Bloom takes as a given “that The

Millennials – the Digital Age has had an

pre-dated Copernicus and Galileo with

Complete Works of William Shakespeare

immense impact on their evolution,

his assertion the sun does not move; and

is a secular scripture from which we

possibly without them even being aware.

many, many more unique observations

derive much of our language, our

and theories, especially in the universe of

psychology, and our mythology. Literary

art. (1)

character

To highlight human achievements before

the

aortic

valve

works

the help of digital marvels, we will overview

14

Saint Anne, Lady with an Ermine, and St.

the

accomplishments

in,

Shakespeare

before

Shakespeare

The

is

relatively unchanging; women and men

of

In his spare time, our Leonardo was

are represented as aging and dying, but

Leonardo da Vinci, Shakespeare and

commissioned to paint: The Mona Lisa,

not as changing because of their

Lucretius, before moving to the later

The Last Supper, Virgin and Child with

relationship to themselves, rather than to

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MBE BUSINESS MAGAZINE APRIL 2018


their gods or God, had changed. These

guide his life by true principles, man’s

record of curiosity ever created, a

plays remain at the limit of human

greatest riches is to live on a little with a

wondrous guide to the person whom

achievement: aesthetically, cognitively, in

contented mind; for a little is never

eminent historian Kenneth Clark called

certain ways morally, even spiritually”. (2)

lacking.

So rolling time changes the

‘the most relentlessly curious man in

Bloom

seasons; what was of value, becomes in

history’. His notebooks have been called

turn of no worth.” (4)

‘the most astonishing testament to the

continues,

“It

provokes

considerable resistance from scholars when I say that Shakespeare invented

powers

of

human

observation

and

us, but it would be a statement of a

Greenblatt continues “In Lucretius it

imagination ever set down on paper’.

different order if anyone were to assert

welled up out of a recognition that we are

The more than 7,200 pages now extant

that our personalities would be different if

made of the same matter as the stars

probably represent about one-quarter of

Jonson and Marlowe had never written.

and the oceans and all things else.

what Leonardo actually wrote.” (1)

Shakespeare teaches us how and what

Cicero – Poggio’s favorite Latin writer –

to perceive, and he also instructs us how

conceded the marvelous power of On the

As we advance this inquiry into the

and what to sense and then experience

Nature of Things. The greatest Roman

discoveries

as sensation. The Complete Works of

poet, Virgil, about fifteen years old when

development of modern humans, we will

William Shakespeare could as soon be

Lucretius died, was under the spell of On

take a respite from historic references. In

called The Book of Reality.” (2)

the Nature of Things.” (3) Greenblatt also

Marshall McLuhan’s - The Medium Is the

quotes

Leonardo

drafted

without

As CAD,

the

facilitated

the

philosopher

Message – we find, “a medium affects

Shakespeare wrote without any help

Santayana on Lucretius, “the ceaseless

the society in which it plays a role not

from the internet, and he was finished

mutation

of

only by the content delivered over the

with his formal education by fourteen.

indestructible substances – the greatest

medium, but also by the characteristics of

thought that mankind has ever hit upon.”

the medium itself”. (5) With McLuhan’s

Approximately seventy-five years prior to

(3) And again in The Swerve we read,

pronouncement, we will progress our

the height of Leonardo’s creativity, we

“Unlike Brunelleschi’s massive cupola,

survey of archetypal analog founders of

witness Poggio Bracciolini’s discovering

the greatest dome constructed since

the Digital Age in the second half of this

“On the Nature of Things” written by the

classical antiquity, Lucretius’ great poem

article.

Ancient Roman, Titus Lucretius Carus.

does not stand out against the sky. But

business capitalist vanguard are Bill

Bracciolini (1380 – 1459) was an Italian

its recovery permanently changed the

Gates and Steve Jobs, both of whom did

scholar and an early humanist. Written in

landscape of the world. (3)

not graduate from university, and PayPal

of

Spanish

that

forms

composed

50 BCE, this book “is certainly worth

Remembering, on the digital

co-founder and early Facebook investor,

reminding ourselves that Greek and

Just after the discovery of On the Nature

Peter Thiel’s comment, “we wanted flying

Roman classics, largely displaced from

of Things, we find Johannes Gutenberg

cars, instead we got 140 characters.” (6)

our curriculum, have in fact definitely

using movable type in 1439. When he

shaped

as

opened his publishing house in 1452, he

1. Leonardo Da Vinci, by Walter

Stephen Greenblatt writes in The Swerve

effectively started the book publishing

Isaacson

– How the World Became Modern.

revolution. As Isaacson writes, “and soon

2. Shakespeare – The Invention of the

modern

consciousness”,

others were using his moveable-type

Human, by Harold Bloom

Over two thousand years ago, Lucretius

press to print books that would empower

3. The Swerve – How The World Became

wrote “The stuff of the universe is an

unschooled but brilliant people like

Modern, by Stephen Greenblatt

infinite

moving

Leonardo. It is reassuring to discover

4. On the Nature of Things, by Titus

randomly through space, like dust motes

that Leonardo spent as much on books

Lucretius Carus

in

hooking

as he did on clothes. He drew on Virgil’s

5. Understanding Media: The Extensions

together, forming complex structure,

Aeneid, Ovid’s Metamorphoses, and the

of Man, by Marshall McLuhan

breaking apart again, in a ceaseless

thunderous natural phenomena in book 6

6. Elon Musk, by Ashlee Vance

process of creation and destruction. The

of Lucretius’ On the Nature of Things.” (1)

a

number sunbeam,

of

atoms

colliding,

first-beginnings of things cannot be seen by the eyes. Life is one long struggle in

Thanks

the dark. To none is life given in freehold;

publishing,

to all on lease. What is food to one, is to

made available to us as Isaacson

others bitter poison. But if one should

outlines, “His notebooks are the greatest

MBE BUSINESS MAGAZINE APRIL 2018

to

Gutenberg Leonardo’s

and thoughts

book are

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15


Want To Free Up Your Time To Focus On What You Love? Use A 3PL! Logistics and transportation play a vital

getting your shipments fulfilled. Not to

(3PL):

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16

with a damaged or lost shipment, it can

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MBE BUSINESS MAGAZINE APRIL 2018


You save money! Lots of it

handle complex logistics without you

You get industry experts by your side

Why? Your third-party logistics service

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able

user-friendly

MBE BUSINESS MAGAZINE APRIL 2018

have at all times. Companies like

Shane

Friedman

at

tools

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17


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18

E-Commerce


What Is WiFi Marketing & Why It’s Important To Your Business?

Courtesy: SABRINA DE MARZI, Digital Marketing Manager Falcon Retail

Turn Your Guests WiFi into a Powerful Marketing Tool

customer loyalty, and increasing sales.

whether they’re connected or logged in.

These technology tools are often referred

How this is done is relatively simple.

Mobile is a default position for a growing

to as a WiFi Marketing platform.

Every WiFi device has a unique digital

number of Internet users who consider

identity that it frequently transmits. The

smartphones essential to their daily lives.

What is WiFi Marketing?

WiFi access points gather this data and

As consumers we use our smartphones

WiFi Marketing means treating your free

transmit it to the cloud-based platform,

for a multitude of daily activities outside

guest WiFi as more than just a perk for

which

of communicating with family, friends and

customers. As an entrepreneur, you need

customers’ experiences from any web

colleagues. Smartphones are our lifeline

to view it as a business opportunity; an

browser.

to how we work, live and play. We expect

efficient

connectivity wherever we go, and those

customers and promote your brand,

expectations will only increase in the

products or services using real-time

Benefits of WiFi Marketing to Your Business

coming years as we are able to control

automated marketing campaigns that

Purchasing an account license for a WiFi

more

create

channel

engage

to

configure

your

customer

Marketing technology platform, like that offered by Falcon Retail Inc. of Bolton,

owners view offering free Internet access

Ontario, enables you to transform your

That’s why many retailers and hospitality

to

unnecessary

guest WiFi into a powerful marketing tool.

owners already offer guests free WiFi

expense rather than an opportunity to

Working seamlessly with your existing

connectivity on their premises as a

create loyal customers and improve

WiFi infrastructure, it allows you to:

value-added experience, which keeps

repeat business and revenue.

our

lives

through

our

smartphones.

their customer on site longer and proves

personalized

you

experience. Regrettably, many business

of

a

to

enables

customers

as

an

• Understand Your Customers Better

to lead in an increase in purchase spend.

How WiFi Marketing Works

In fact, almost 62% of businesses

If you already have a WiFi network

able to passively track and monitor foot

surveyed by Small Business Trends

installed in your venue, then you are

traffic at your WiFi-enabled premise.

found that customers spent more time on

more than half way there. If you don’t, you

From how many guests walk by your

their premises once WiFi was introduced.

will be required to install a WiFi network

facility

More

important,

customers

spent

Unfortunately,

With a WiFi Marketing platform, you are

to

those

that

enter

your

around

50%

said

to provide wireless Internet access to

establishment, all through the unique

more

money

too.

mobile users visiting your establishment.

digital identity picked up from the mobile

few

retailers

devices that have come in range of your

are

leveraging their guest WiFi as part of

WiFi

Marketing

platforms

are

a

their overall mobile marketing strategy.

cloud-based technology that enables you

network radius.

to access a host of marketing features

You may even deepen the breadth of

Guest WiFi, coupled with the right

and

by

data by creating a branded WiFi Sign-In

technology and tools provide business

piggy-backing off your existing WiFi

splash page, which is automatically

owners a unique opportunity to offer their

network. Secure, easy and cost-effective

presented to the anonymous visitors that

patrons

personal

to deploy, it utilizes your access points to

have entered your WiFi network radius.

driving

passively gather information about WiFi

To access your free WiFi, they must

building

users in the radius range of your network,

provide their contact information for

a

customer operational

seamless experience

and while

efficiencies,

MBE BUSINESS MAGAZINE APRIL 2018

analytical

capabilities

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19


authentication and are knowingly opting

customers are visiting your premise. For

list and social following through WiFi

in for future marketing communications

instance,

could

Marketing, which is very simple and

from your brand. Typical authentication

promote rust proofing packages or

economical to do, you can drastically

options include email address, mobile

discount

improve your brand`s exposure with

number, and social media profiles such

customers.

as Facebook, Twitter, LinkedIn and more.

promote a specialty seafood entre to

This is the first step towards building an

boost ticket size and keep customers

Staying top-of-mind is very important for

ongoing

seated longer.

any

relationship

with

your

automotive oil

shops

changes

for

Restaurant

waiting

owner

can

customers.

business.

Staying

relevant

to

consumers and providing a personalized The

opportunities

WiFi

Marketing

experience is what will make your

Once guests are signed in, you can get a

provides for customer engagement are

better

limitless.

Businesses

demographics, interests and behavior.

maximize

their

You’ll learn all about how often they visit,

repeat business and grow sales should

Mobile Digital Marketing for the Budget Conscious

the duration of visits, as well as about

consider WiFi Marketing unique ability to

Business owners of all sizes can easily

their age, gender, and more. Collecting

create

customer

adopt this extremely effective mobile

such data is extremely valuable and

shopping

drives

marketing tool with minimal resources

highly effective for driving more repeat

engagement and gathers actionable

business. You’re provided with insight to

customer analytics that assist in further

target your customers more accurately,

improving your marketing and sales

The

improve promotional offers, employ more

results.

cloud-based platform license fee ranges

understanding

of

their

a

seeking

exposure,

generate

personalized experience

that

most importantly… serve your customers better.

business a success.

to

successful methods of advertising, and

required – financial and human. cost

of

a

WiFi

Marketing

anywhere from $100 to $300 per month

• Develop Experience

a

Better

Customer

depending on the vendor you choose. That translates to as little as $3 a day; the

You can also use WiFi Marketing to

daily equivalent of ordering a cup of

• Keep Customers Coming Back

connect with audiences after they have

coffee.

As customers sign-in to your free WiFi

left your premise or signed off of your

service, you can easily start sending

WiFi network. Like any other marketing

Now let’s look at it from a total cost of

compelling

channel, you can use WiFi Marketing as

doing business perspective. To list your

promotional offers and coupons based

an

valuable

business online on a local directory can

on their demographics, visit frequency,

information with customers, but with

range anywhere from $29 to $499 per

interests, and more. Great news is that

great precision.

year. To place an advertisement in a print

marketing

messages,

opportunity

to

share

some WiFi Marketing platforms offer a

publication ranges anywhere from $500

variety of pre-built templates to quickly

WiFi Marketing enables you to share

to $20,000, depending on whether it’s

get your campaigns up and running

customized content based on your

local or national, size of ad, or whether

without much fuss or technical knowhow.

customers’ demographics, behavior or

you use color or black and white. Neither

interests.

include

initiative will guarantee your business will

You can easily send out marketing

announcements about a new product or

be found or enable you to grow your

campaigns to promote repeat business.

service, upcoming event or contest,

customer base, repeat business and

For example, customers who have visited

holiday hours, or simply to share facts

sales revenue.

your store can receive a marketing

about your brand. It can even be used to

message notifying them about a sale or

encourage customers to sign-up for your

When you calculate the return benefits of

to enjoy an exclusive coupon on one of

new business app, newsletter, loyalty

investing in a WiFi Marketing technology

your many store items. These types of

card, or to connect with your brand on

platform, the investment cost decreases

messages

social media.

significantly. WiFi Marketing can increase

increase

return

rates

of

This

may

customers and grow your business,

your customer base, build brand loyalty,

attracting them back on a day they

The key is to engage your customers and

and grow sales revenue, which all benefit

weren’t originally set out to do so.

develop

your bottom line.

You can also use triggered marketing campaigns to boost purchase spend as

20

customers near and far.

W W W. M B E F O RYO U. C O M

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a

experience.

personalized Therefore,

if

customer you

can

increase the size of your email contact

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MBE BUSINESS MAGAZINE APRIL 2018


How To Deal With Computer Vision Syndrome?

Courtesy: KANDA OPTICAL

ophthalmologist can keep you updated as to your eyes’ condition and whether you have CVS or anything more serious.

• Adjust the View Angle The angle you gaze at is important in computer vision syndrome. Follow these tips to adjust your view angle: • Make sure that the screen’s center is 20-28 inches from the eyes • The screen’s center must be 4-5 inches below your eye level Today technology surrounds you more

eyes from CVS:

• Keep other reference materials in a way

than ever. Technology is meant to

that you don’t have to move your head

improve your life, but things can become

• Reduce the Glare

overwhelming at times. Computer vision

Wear a pair of glasses with polarized

syndrome, also called CVS is a common

lenses that help protect your eyes from

• Blink Regularly

problem among those who spend a lot of

the glare. Even if you use a bright screen,

Do you know that those who use

time in front of a computer screen. There

the lenses will protect and soothe your

computer

are some ways to deal with this issue,

eyes. You can also add a glare-reduction

non-users? The usual blink rate is 18

which also includes protecting your eyes

filter to the screen.

times per minute. But computer users

much

with the right pair of eyeglasses.

How Can CVS Harm You?

don’t

blink

as

often

as

may not blink more than a fourth of that.

• Take Breaks Every 20 Minutes You don’t have to sit for hours in front of

This adds to computer vision syndrome

CVS can cause serious eye irritation.

the screen. It can cause much more

and can leave your eyes dry. So make

Some of the main symptoms of it include

damage than showing symptoms of

sure to blink more often. You can also use

eyestrain, blurry vision, headaches, dry

computer vision syndrome. If you spend

some doctor-suggested eye drops to

eyes, pain in the neck and/or shoulder.

more than an hour in front of the screen,

lubricate your eyes.

But in most cases these symptoms

make sure you take a break every 20

vanish if you take a break. However,

minutes. During the break, look at objects

So follow these tips if you want to prevent

exposing your eyes to it for long can

at distance. This can help in working your

CVS.

develop issues. CVS is a problem that

eye muscles and eliminate the strain.

affects not only computer users but also those who use smartphones and tablets for long durations.

Kanda Optical offers complete range of

• See Your Doctor Once in a While

eyeglasses

Your eyes are too important and you

anti-glare benefits. Choose the right pair

shouldn’t take them lightly. Make sure to

that suits your style and needs.

Protecting your Eyes from CVS

get regular checkups once every 6

There are effective ways to protect your

months

MBE BUSINESS MAGAZINE APRIL 2018

or

12

months.

and

sunglasses

with

Your

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21


MBE

inc.

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C O R E BUSINESSES

Your Success Is Our Passion Address: 104-100 Dynamic Drive,Toronto, ON M1V 5C4 Tel: 1-866-677-1377 | Fax: 1-866-204-6888 E-mail: info@mbeforyou.com 22

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How To Avoid Cash Flow & Collection Problems ALLOWING YOU TO FOCUS ON THE GROWTH OF YOUR BUSINESS

Courtesy: MICHAEL LEBOVIC mlebovic@cclsinc.ca 416-784-3770 xt224 www.canadiancorporatelegal.com

Whether you are a small business or a

client. It is only prudent that you know

The best way to make sure that there are

large one, extending credit in these tough

exactly who you are dealing with, what

no errors is to get a business card and/or

times tends to be tricky if not downright

shape they are in financially and what

letterhead and attach them to the credit

dangerous. The right collection system

sort of payers they are.

application. You might even try to get the

can be key to the survival of your

owners home telephone number and

business. Here are 7 tips that will help

#2 What should I be asking for?

address if possible. Last but not least,

protect you.

If you are dealing with a business always

ask for a copy of their check to confirm

ask for its full legal name. If it turns out

the banking information they give you.

#1 First things first, create a paper trail

later that you were not given the proper

The more information you have, the more

name or were given an inexact name,

secure your position.

As we all know “the devil is in the details”.

you may just be able to look to the

How are you going to have those details

owners personally for any outstanding

You should also get references from

if you don’t ask for them, write them down

balances.

other suppliers. Note the name and position

and save them somewhere? This should

of

the

person

giving

you

be done before you even begin doing

Get the full name of the owner or CEO,

information. Find out how long they have

business with your client or customer by

make sure it’s written out, so you know

been doing business with the applicant,

having them fill out a credit application.

how it’s spelled. (I wish I had a dollar for

at what volume? What sort of payment

every file I’ve seen where $20,000.00

history they have.

I am amazed at how many businesses

worth of goods was shipped out to Fred

never bother to take this step. Credit is a

at Toronto Bargain Bonanza)

privilege that you are extending to your

Your prospective client will often cherry pick who they give you as a reference, resulting in a picture that might not be completely accurate. So here are a few additional steps you can take. Call around to colleagues or suppliers in the industry and see if they have any information they might be willing to share. You will be surprised how helpful others who have been in business for a while can be. Everyone gets burned sometime and the smart businessman knows that if he looks out for you - someday you will be there for him. Now you are ready to provide your goods and services having covered all the bases and minimized your exposure to the risk of not getting paid.

24

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MBE BUSINESS MAGAZINE APRIL 2018


#3- Documents that help protect you

spend on collection of a delinquent

days

“It’s OK, I trust him”.

account including legal fees.

• Customer Name (just the way they gave it

I confess that I am aware of many people

You might also want to think about

• Address where goods or services were

who do business or even lend money on

including a personal guarantee.

provided, and to whom if it is different than

to you) and address.

the party named

a handshake and everything works out just fine. I know even more people for

It should be signed by both parties and

• What exactly was provided and when

whom it did not work out so fine. The end

dated.

• Amount due

relationship that was ruined, perhaps

If you or your customer need to make any

Put your company’s policy about returns,

forever.

changes, make sure you get that in

complaints or disputes at the bottom of

writing too.

the invoice, e.g.;

reduces the possibility that one side or

#5 After the work is done

“All complaints must be made in writing

the other will misunderstand or forget

“I don’t remember getting that”

within 14 days, no returns after 30 days”

This will seem self-evident but let me

Last but not least add a line specifying

For starters, send a written quote and

point out the importance of having your

the interest that will be charged on

ask for an acknowledgement.

client sign off on delivery of or pick up of

past-due payments.

result was a substantial loss as well as a

Putting something in writing, greatly

what was said.

goods, or the provision of services Once it's clear you have an agreement on

(signed work / service order) whenever

You must have both the monthly and

the scope of the job and the cost you are

possible.

annual rate printed or it is not enforceable

It’s a good idea to have your terms

I have mentioned interest on late

#4 The contract.

(interest charged on past due accounts)

payments several times because without

A written contract will help protect both

on all those documents.

stating it on your documents you will not

ready to move on to the contract.

be able to claim any interest beyond a

sides from future problems.

#6 Billing

very low rate set by the court.

Make sure the terms are clear because

Your Invoice should minimally have the

any dispute about the meaning of a

following:

In the general course of business this is

clause or term will go against the drafter

• Your company’s proper name and address

of no consequence. Most of us do not go

of the contract.

• Invoice number for identification purposes

after our clients for interest on late

What should the contract consist of?

• Date of Invoice

invoices anyway because we want to

• Terms of payment e.g.; upon receipt or 30

protect the good will established. So,

Everyone’s

needs

are

different

but

minimally you want to make sure your agreement contains: 1. The proper names and addresses of both parties 2. What exactly is being offered for sale or service 3. What quantity at what price 4.What is the total due and when will it be payable 5. What are the consequences of late payment (interest? late payment fee?) 6. How will extras that come up be dealt with? I recommend to my clients that they also include any costs that they will have to

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don’t be shy about putting this term on your invoices.

For the last 30 years, he & Canadian Corporate Legal Services have been helping thousands of businesses & individuals

You may still want to maintain good will, but once a client has to

retrieve their delinquent receivables.

be sued you are going to want your interest and you will deserve it. A few percentage points can make a big difference as to what

His consultancy also helps his clients increase the effectiveness

amount you wind up with when the dust settles.

of their A/R departments so they can avoid painful & unnecessary write-offs.

Also, an interest charge on late payments serves to motivate your clients to pay on time.

His motto is: “3rd party collections doesn’t have to mean good-bye client if it's the right 3rd party”

# 7 Take Action The most common A/R mistake businesses make is waiting too long before taking action. You have worked hard to get your customer and to maintain a relationship. Of course we all want to retain our customers and not burn any bridges, but, this relationship should flow both ways. Your customer should get regular past due notices for the first three months. You can add “If there is a problem please call us" or something similar. If you are not getting paid 90 days after an invoice is due, you are in jeopardy of losing that receivable. The longer you wait the harder it will be to get paid and the further back in the line of creditors you will be.

6055 Steeles Ave E, Sacarborough, ON, M1X 0A7 PH: (647) 947-2864

Your customer should be advised, in writing, that you value the relationship but if the bill is not paid by whatever deadline you set (I recommend 7 days) the matter will be turned over to a third party. Allowing a customer to constantly kick the payment down the road is setting yourself up for a problem. Keep a collection record of your calls and what was said as well as copies of the notices you sent asking for payment and any response you receive.

In Conclusion Dealing with collections is never fun. Often, it causes the business owner a lot of additional stress and results in the loss

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of too much time that could be put to better use. In fact, most companies are pleasantly surprised at the value of passing over hard to collect from clients, over to a third party.

GR E AT OF F E R WA ITING FOR YOU Call u s and ex perience the World of NAR AT!

Michael Lebovic is a licensed paralegal and the President of Canadian Corporate Legal Services Inc., a law office that specializes in debt collection.

26

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250 Consumers Road, Suite 719, Toronto, ON. M2J 4V6. (416) 850-6819 inquiries@narat.org www.narat.org

Call Now 1-877-BY-NARAT (29-62728)

MBE BUSINESS MAGAZINE APRIL 2018


Retail Merchant Association /MBBP Members

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27


Become An Industry VIP 16 Ways A Mobile App Will Help Your Restaurant

Courtesy: NEBS DELUX

through a branded mobile app? It’s simple. Deluxe now offers a new service that makes creating a mobile app for your restaurant quick, scalable, and affordable. If you’re still undecided, get a taste of what a mobile app can do for your restaurant.

1. Designed For Your Business Let’s start with the beautiful home screen designed to complement and showcase

your

brand. Information

displayed can be anything related to

This article first appeared in the Small Business Resource Center blog at Deluxe.com. Not long ago, the cost to create a mobile app was out of reach for restaurant owners. A typical quote to develop a mobile app used to fall somewhere between $50,000 to $150,000. Unless you’ve got a line of people around the block dying to dine on your $2,000 gold leaf, truffled foie gras burger, it’s hard to justify the investment.

requires tens of thousands of dollars. Even if you get past the sticker shock, you’re left with months of planning, development, and debugging. None of which sounds very appetizing. But don’t 86 the idea of a mobile app yet. Whether a corner pizzeria or a special-occasion brasserie, how can your restaurant give its customers the ability to order and pay online

W W W. M B E F O RYO U. C O M

a variety of appetizing images.

2. Provides Location, Hours & Directions Do you have more than one location? The location feature can display all of your locations in one central place so diners can easily find your restaurants. Get detailed analytics on a particular location. From the app, customers can call, email, get GPS directions, or visit the

Though prices have come down, today a custom app still

28

your restaurant. Home page background can animate or fade to

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website. You can track which locations are most popular or which could benefit from additional traffic and create location-specific promotions to help all your restaurants thrive.

3. Makes Ordering Food a Delight Your customers can order from your full menu with our easy-to-use interface. You can set delivery parameters, such as a distance limitation or a delivery fee which can be set to zero

MBE BUSINESS MAGAZINE APRIL 2018


after a set dollar denomination spent. Payment can be taken by

favourite social media sites.

cash or credit card via Braintree (a PayPal company). Both parties will receive email confirmation; in addition, the order can

12. Offers QR Coupon

be printed out on a wireless printer as well (even in multiple

This feature utilizes a mobile device’s camera, and allows users

locations). The food ordering system can be modified within

to collect coupon scans right through the app. With QR codes,

seconds from the back office to update prices and menus.

you can provide easily accessible coupons to your users. Each scan of the code will get the app users one step closer to a

4. Keeps Your Menu Handy

reward.

Diners want to know what to expect. Integrate your menu within the mobile app – this can be set up as a PDF or typed. For

13. Builds A Fanbase

convenience, integrate the mobile website version of your menu

The fan wall is an easy way to increase engagement with the

within the app.

app. This feature allows users to comment, ask questions, and discuss what they love about your restaurant. Users can share

5. Tells Your Story

photos, reply to each other’s comments, and view the location of

Display information about your restaurant and how it got started

fellow users.

or detailed information about your chef and staff. What sets your restaurant apart?

14. Creates a Community Users have the ability to email photos directly from the app. For

6. Lets Users Know About Special Events

instance, if you named a tab “Party Cam” for your mobile app,

List your weekly specials or upcoming events using this feature.

users could email photos of their favorite moments, which you

Your customers will be kept up to date with the ability to add

could post on your restaurant’s Facebook page

those events to their personal calendars.

15. Messages Customers at the Right Time 7. Creates a Mood

Send GPS push notification messages to your customers

Display pictures of your restaurant, customers enjoying your

whenever you like. You can send a message immediately or

food, menu items, or photos from past events, all optimized for

choose to have a message go out on a certain day and time. You

iPhone, Android and iPad platforms.

can also focus on your target area by specifying the GPS area a diner must be within to qualify to receive a notification. The

8. Keeps Customers Connected Through Social Media

message screen shot on the right displays all the recent push

Users can sync their Facebook and Twitter accounts within your

notification messages that were previously sent out. This is all

app. This pulls their profile photo and name which will display

viewable within the mobile app.

along with their comments and posts throughout your app. In addition to being a great personalization feature, it’s also a great

16. Helps You Make Decisions with Analytics

tool for seamless activity sharing and tracking.

Get up-to-date analytics that tell you how many people have downloaded your mobile app and how frequently they’ve visited.

9. Grows Your Mailing List

The analytics will break down the number of iOS and Android

Stay in contact with your customers by gathering names and

downloads daily, monthly, and annually. By knowing the number

email addresses directly inside your app.

of downloads, you’ll have a better understanding of just who you are sending your push notifications to. This tool will also allow for

10. Promotes Loyalty

accountability within your staff so you can monitor marketing

The Loyalty feature allows users to have an in-app version of a

efforts.

traditional stamp card. Rather than pulling out the hole-puncher or scribbling an easy-to-forge symbol, you can punch a secret

Summary

code into your customer’s phone to add a “stamp.” Once diners

There can be no doubt that adding a mobile app to your menu of

have reached the required number of “stamps,” they’ll unlock a

marketing efforts will enhance your business and add value to

deal that can be redeemed immediately or saved for later.

your customers. As customers are more and more on the go, having a mobile app is a great way to ensure your restaurant will

11. Allows Your Restaurant to See and Be Seen

stay top of mind when hunger strikes.

Integrate your Facebook, Twitter, Google Plus, Yelp, YouTube, or Instagram page to connect with your customers through their

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30


Ending The Employment Relationship, “Breaking Up Is Hard To Do”

Courtesy: PAUL WEARING

* This article does not constitute legal

• Resignation

in jail, or conduct that compromises the

advice or opinion. The author disclaims

employer’s reputation. An employer can

all liability in respect of any actions taken

Dismissal for Cause

rely on serious criminal chargers against

or not taken in reliance on information in

If there is cause to terminate, and the

an employee. In those circumstances the

this article.

employer can prove it, the employee is

employer must prove on the balance of

not entitled to any compensation. Theft,

probabilities that its reputation is or will

Without a written employment contract

fraud, violation of sexual harassment

be

specifying the terms for payment of

policies, assault of a supervisor, or time

employee continues to be employed.

termination

compensation,

employers

compromised,

the

accused

theft are just a few examples of what is

Ideally

are at the mercy of the Ministry of Labour

usually

conduct not tolerated and for the penalty

and the courts as to what if any

dismissal for cause.

recognized

as

grounds

for

for

compensation is payable to a terminated employee.

employers

if

such

should

misconduct

in

address a

written

employment contract. Everything turns on the nature and “context” of the impugned conduct of the

Employers

Employees are protected from arbitrary

employee. The court will make an

misconduct. If an employee’s conduct

decisions of employers to end their

assessment of the full context of the

warrants dismissal for cause, and you fail

employment without cause in Ontario, by

obligations of the employee, including the

to act on it, the misconduct cannot be

the Employment Standards Act, 2000,

nature

the

saved up and used at a later date as a

(ESA) and the common law (judge made

wrongdoing to assess whether it is

justification for dismissal for cause. An

law). All other common law provinces

reconcilable

employment

employer is deemed to waive its rights to

have similar legislation to the Ontario

relationship. Some judges have asked

rely on misconduct as the basis for

Employment Standards Act, 2000.

the question “does the wrong doing go to

discipline or discharge, if not acted on

the heart of the employment relationship,

immediately.

and

seriousness with

the

of

beware

of

There are eight scenarios ending the

such that all trust has been lost. If the

employment relationship:

answer is yes, the court will uphold the

Dismissal Not For Cause

• Dismissal for cause

dismissal without compensation.

If

• Dismissal not for cause

you

must

end

the

condoning

employment

relationship for reasons that fall short of

• Constructive dismissal

The court will also uphold a dismissal for

cause, the employee is entitled to

• Deemed termination by operation of the

cause

advance notice of his termination.

law

workplace. The foundation for such a

• Frustration of the employment contract

dismissal is the concept that the conduct

This principle is embedded in statute

• Expiration of a fixed-term contract

is

(ESA) and the common law.

• Early termination of a fixed-term

employment.

contract

employee’s absence as a result of being

MBE BUSINESS MAGAZINE APRIL 2018

for

misconduct

incompatible

with

Examples

outside

the

continued are

an

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The ESA stipulates a minimum notice

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31


period that all employees, regardless of

having

whether they are full time or part time

education, training and experience

regard

to

the

employee’s

employment by the employer whether or not the employer intended to continue the

employees are entitled to receive. The

employment relationship.

notice period is based on the length of

No one factor is considered more

service of the employee ranging from 1

important or given more weight than

If this occurs, the employee can treat the

week

to

another factor. However terminating an

contract as wrongfully terminated and

recognition of a notice period, employees

employee over the age of 60 who has

resign which gives rise to an obligation

employed for 5 years or more in a

spent virtually his entire working life with

on the employer’s part to provide

business that has an annual payroll of $2.

the same employer will likely attract a

damages in lieu of reasonable notice.

5 million are entitled to severance pay

greater notice period.

This definition has been refined to

to

8

weeks. In

addition

which again is based on a formula taking

include a series of actions that taken

into account their length of service.

Generally the courts award one month

together demonstrate that the employer

Severance pay may range from 1 to 26

pay

no longer intends to be bound by the

weeks of regular pay. An employer may

managerial employees, but this is not a

elect to give an employee “working

rule.

for

every

year

of

service

to

notice” based on the notice period

contract. Then obvious scenarios for constructive

formula or may choose instead to award

Paying any amount greater than the

dismissal

the employee “pay in lieu of notice” based

statutory

reductions. More subtle scenarios involve

on the notice period formula. In addition,

negotiation if you want to settle the claim

significant

changes

in

working

the employee is entitled to vacation pay

before trial. The negotiation must take

conditions,

changes

to

reporting

on the termination pay amount, and the

into account the employee’s “global

responsibilities, increased or decreased

value of any benefit premiums pro-rated

compensation”.

This

on the termination pay amount. These

monthly

bonus,

rights are absolute and not subject to negotiation when termination is not for

allowance if reported on his T4.

even when there is no change to the

minimum

is

a

matter

of

are

demotions,

and

pay

includes,

his

working hours, or changes to schedules

health

care

to name a few. The courts will hold a

benefits cost, profit sharing, and car

scenario to be “constructive dismissal”

salary,

cause.

employee’s compensation. If negotiations fail, the court will award

Employers regularly make the mistake of

damages based on the employee’s

thinking that if they meet the obligations

global compensation, less any ESA

Deemed Termination By Operation of Law

stipulated in the ESA, that they have no

amounts already paid and mitigation

In Ontario, pursuant to the ESA, all

further liability.

compensation earned and legal costs.

non-construction

However, a terminated employee is

the period of temporary layoff, as that

entitled to receive notice or pay in lieu

Constructive Dismissal- “Actions Speak Louder Than Words

and severance pay where applicable and

Decisions taken to realign an employee’s

terminated and entitled to termination

issue a claim for damages for wrongful

duties and responsibilities or fine tuning

pay and severance pay where applicable.

dismissal at common law, if he chooses.

working

the

Employers should also be aware that a

employee-s agreement can result in

temporary layoff of any duration triggers

The damages claim, usually expressed in

liability for dismissal even though the

liability for damages for “constructive

months pay, is based on what the

words “ dismissal or termination” are

dismissal” unless the employee has

common

never spoken.

agreed to such an event recited as a term

industry

employees

who are laid off for a period of longer than

law

considers

“reasonable

conditions

without

notice” of dismissal. The courts take into

32

term is defined in the ESA are deemed

of

his

employment

in

a

written

account the following factors:

Constructive dismissal occurs when an

• Employee’s age

employer

• level of responsibility of the employee (

fundamental change to a term or

managerial or non managerial)

condition of an employment contract

Frustration Contract

• employee’s education

without providing reasonable notice of

Contrary to what some of my clients

• employee’s length of service

that change to the employee. The courts

think, “frustration” of the employment

• availability of similar or comparable

have held that such action amounts to a

contract is not a state of mind suffered by

employment at the time of the dismissal,

repudiation

an employer due to the performance of or

W W W. M B E F O RYO U. C O M

|

makes

of

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

a

the

unilateral

contract

employment contract.

and

of

of

the

Employment

MBE BUSINESS MAGAZINE APRIL 2018


lack of it by an employee.

season ends provided that the true

resign. An employee can withdraw a

nature of their employment does not look

resignation provided that the employer

like employment of an indefinite duration.

has not relied on it to its detriment.

of either party “ a contractual obligation

If a fixed term contract is terminated

An employee is obligated by law to give

has

being

before the expiration of the term, the

his employer reasonable notice of his

performed because the circumstances in

employee may be entitled to damages

resignation regardless of whether there

which performance is called for would

equal to the unexpired term of the

is a written employment contract or not.

render it a thing radically different from

contract unless the language of the

that which was undertaken by the

contract stipulates otherwise. Including a

Employees who voluntarily resign are not

contract.”

fixed

entitled to termination compensation.

Frustration of contract occurs whenever the law recognizes that without the fault become

incapable

of

amount

of

termination

compensation, in a fixed term contract

About the author.

In the employment context, this often

provides

the

Paul Wearing is a lawyer practicing in

arises when the employee is unable to

employer’s liability if the contract is

Toronto. He advises employers on all

work due to a disabling illness. If the facts

terminated early.

aspects of employment and labour law.

certainty

and

caps

based on unequivocal physician opinions and

including

His

law

practice

includes

strategic

lengthy

For contracts of indefinite duration (the

employment and labour advice, training

absences are substantiated, an employer

most common), the employer should

and representation before the courts and

may

address

administrative tribunals of Ontario.

be

extremely

entitled

to

terminate

the

liability

for

termination

employment of an employee by relying

compensation in a written contract

on the frustration of the employment

capping the employee’s entitlement with

Paul was called to the bar of Ontario in

contract. Physicians by their calling are

appropriate language.

1978 and is the author of Employment

traditionally optimists and are usually

and Labour Law Toolbox, What Ontario

reluctant to provide an opinion to the

In addition the contract should stipulate

Employers Need to Know, a publication

effect that there is no likelihood that their

the duty of the dismissed employee to

of Irwin Law Inc.

patient (employee) will be able to resume

mitigate their damages by diligently

their duties.

seeking re-employment.

Employers must be mindful of their “duty

An employee’s entitlement to common

of accommodation” pursuant to the

law damages for dismissal without notice

Human Rights Code in situations where

and without cause is limited by the duty to

the physician’s opinion of the chances of

mitigate his damages, provided that term

the employee returning are equivocal.

is recited in a written employment

Furthermore, even if the facts do support

contract.

termination of employment due to the frustration of the contract, termination compensation

may

be

payable

by

Resignation “I quit, I am done with this place… you

operation of regulations under the ESA.

can take this job and…..”

Termination by Operation of a Fixed Term Contract

Don’t be surprised if the speaker of these

There

employment

and declarations of independence made

contracts and employment contracts of

in the heat of a moment in emotionally

indefinite duration. A fixed term contract

charged circumstances will be forgiven

will avoid any ambiguity as far as the

by a court and ruled unenforceable.

are

employer’s

fixed

term

liability

for

words retracts his swan song. Outbursts

termination

compensation at the end of the term, if

The test for determining if an employee

properly drafted. Seasonal employment

has resigned is an objective one. The

contract

evidence must show that the employee

termination

employees

are

compensation

denied

when

MBE BUSINESS MAGAZINE APRIL 2018

the

clearly and unequivocally intended to

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33


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W W W. FAC E B O O K . C O M / M B E F O RYO U 7

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MBE BUSINESS MAGAZINE APRIL 2018


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RMA / MBBP Logistics Program Raedan Freight Services Inc. 416-(571-3717)-(809-1647) Email: Raedan@sympatico.ca or Daniel@raedanfreightservices.com

Why Benchmarking Alone Isn’t Enough for Proper Transportation Cost Analysis

benchmarking,

intertwined. Without understanding true

Benchmarking as a Hard Rule within Transportation Cost Analysis Can Be Damaging

Carriers in the trucking industry and also

costs and using benchmarks as just that

A popular, and possibly overly-stressed,

shippers today are actively looking for

– benchmarks – carriers and shippers

component of profit management is

ways to combat the rising costs of

will struggle to effectively analyze and

benchmarking. Although it is certainly

operating their businesses, but they often

reduce their costs.

important for carriers and shippers to

do

38

not

fully

understand

W W W. M B E F O RYO U. C O M

|

transportation

cost

analysis, and profit management are

proper

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

review industry averages in comparison

MBE BUSINESS MAGAZINE APRIL 2018


with their own costs and profits, many

• Freight cost per unit shipped

truck, and sometimes, your warehouse

may

use

these

averages

or

• Outbound freight costs as percentage

as a profit center, and know prior to

benchmarks – without proper conjunctive

of net sales

dispatching every truck or executing your

analysis and without fully understanding

• Inbound freight costs as percentage of

routing guide whether or not you’ll make

their costs and profits. For a trucking

purchases

a profit each time it is dispatched or

company, shipper, or logistics provider to

• On-time pickups

picked up.

their cost of purchased transportation

Do you know how your company fares

One of the reasons why benchmarking

and expenses need to be in line with

against these figures above as a carrier?

alone isn’t enough to properly measure

desired profitability. Using only industry

Do you benchmark yourself against

profits is that there are constant changes

averages in your transportation cost

yourself year over year or even if you

that influence the industry and affect

analysis to gauge business successes

know your industry well enough to get

costs and profits. Furthermore, each

can not only be inaccurate, but can also

accurate data as a shipper? If you are

change that comes about impacts every

be ineffective and even damaging.

looking for ways to reduce your costs but

business in a unique way; no two

don’t

businesses

be profitable, owners must understand

understand

a

comprehensive

are

exactly

alike,

and

Experts figure that on average for

breakdown of those costs, benchmarking

fluctuations in the industry are never

carriers are as follows:

won’t be a useful tool by itself. Comparing

going to impact two companies in exactly

• Fuel costs represent 39% of a total

your own metrics as a shipper or carrier

the same way. Some of those changes

carrier’s cost

is a much better approach.

come about as a result of changes in

• Driver wages represent 26% of costs

laws; currently, there are numerous laws

• Maintenance repair was the next most

Profits Need More Benchmarking in Transportation Cost Analysis

expensive line item expense

While benchmarking is a valuable tool to

• Payments on leased/purchased trucks and trailers represent 11% of costs

than your

pending that will impact the cost of transportation – not to mention CSA compliance, e-logs, and changes in other areas as well.

gauge costs and profits overall, it is For

shippers,

popular

metrics

that

critical to also utilize effective profit

Focus on the Future, but not at the

shippers benchmark year over year that

management skills as well. In order for a

Expense of Today

are often benchmarked, but don't have

business to be successful, you must plan

Regardless of how your numbers stack

reliable enough industry wide data are:

your expenses to your profits, treat every

against benchmarked industry averages, it is important to not only think about the future,

but

also

to

deal

with

the

complexity of today. Today there are too few drivers, costs are rising, and keeping ahead of technology being one way to grow a business is often overwhelming. Staying on top of today’s developments in the industry will provide you with a roadmap to the future. With sound awareness of benchmarking and diligent, accurate

profit

performance

management, you will be on the right path to a proper transportation cost analysis that allows you to operate a continually profitable business not only today but in the future as well. For help with effective cost analysis and management for your company, contact RMA/MBBP new Logistics Program.

MBE BUSINESS MAGAZINE APRIL 2018

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Ontario Government Ignoring Taxpayers Demands

Courtesy: RALPH MOYAL President and CEO Retail Merchant’s Association

Retail Merchants Association (RMA) is a

associated with the payment system. In a

taxpayer.

not-for-profit association that has been

common attempt to fight these giants,

shamefully irresponsible treatment of the

operating since 1910. RMA has been

progress was made thanks to the

taxpayer, the constant stream of red tape

assisting the “independent” retailers and

intervention

of

imposed on the retail business, the time

in recent years, associations by offering

compromise

was

the

and money to fight some of the absurd

programs and services designed to

Voluntary Code of Conduct was born.

regulations, the constant fiscal abuses

reduce

their

operating

expenses,

Minister

Flaherty. A

reached

and

incompetence

and

This was a step in the right direction.

and mounting tax burdens (no need to

compete and make a profit. Since this

Several

article was written, we are happy to

termination

issues

still

remain;

the

name the myriad of these outrageous

high

cost

abuses), all have adversely affected

advise that RMA has completed a

associated with credit cards that are

business in Ontario, particularly small

merger with MB Enterprises (MBBP).

being offered to “uninformed” consumers,

independent

granting generous rewards and the

stores, the backbone of our economy.

fees,

the

RMA has been serving the independent

clause to cancel a contract without

food

penalty, to name a few.

and

non-food

industry

with

Rather

membership consisting of all types of

than

business/convenience

looking

at

reducing

expenses, the tendency has been to

outlets, from grocery stores, convenience

Merchants are not always aware of the

simply resort to increasing taxes. This

stores, drug stores to a wide variety of

aggressive

has

large and small independent stores from

consequences

coast to coast.

“contract without penalty”. They may be

independent business to compete and to

able to cancel the contract for the

survive. It will not be in the best interest of

Owing to its combined memberships and

processing portion without penalty, but

Ontario either to proudly follow the

alliances,

would still remain responsible for the

“legacy”

members realize substantial savings on

monthly

their

McGuinty. This incredible comment will

such programs as payment processing

terminal(s) for another two-five years if

surely make Ontario a “has been”

rates to which individual members would

they are dealing with a third party that

province and a lot more food banks will

not have access; rebates that grocers

holds the terminal lease agreement. In

become necessary.

cannot reach on their own and to a large

this

array of other saving programs, including

processor, without the ability to also

The convenience stores have been badly

some involvement in advocacy to protect

cancel at the same time the lease

affected by this irresponsible regime and

its members. One RMA program alone

agreement is practically useless. This is a

as a result need new sources of revenue

may save members a few times their

serious flaw of which merchants must be

in order to survive. They have identified

small membership fee.

informed. Cancellation without penalty

and advocated to open the sale of beer

RMA

food

and

non-food

penalties of

lease

case,

a

and

the

cancelling

their

payments

cancellation

of

with

become

Ontario,

common

making

of

it

former

currency

difficult

premier

for

in the

Dalton

the

therefore is only helpful in the case where

and wine in the convenience stores, a

The extremely high processing cost of

the merchant deals with a processor that

move that would prove beneficial to all of

credit cards represent a huge burden that

provides an agreement covering both the

Ontario. This has met with unreasonable,

has plagued the overall industry and in

processing and the terminal.

stubborn refusals.

associations

In my opinion, the Ontario Government

In conclusion, there is an urgent need

collaborating as a team, including RMA,

has demonstrated for a number of years

for associations to work together, rather

presented to the federal government the

a complete and utter lack of fiscal

than working independently to address

case of these high rates and problems

responsibility

the issues that confront business daily.

particular business.

40

The

the

small

independent

Several

W W W. M B E F O RYO U. C O M

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and

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

respect

for

the

MBE BUSINESS MAGAZINE APRIL 2018


Grand Buffet

CONTACT:

SCAN ME

Address: 4141 Dixie Road Mississauga, ON L4W 1V5 Tel: (905) 212-1255 | Email: info@continentalgrandbuffet.ca Web: www.continentalgrandbuffet.ca 41


3 Painless Ways To Coach Your Fleet To Success

Being a business leader can mean a lot of different things. As a fleet manager you naturally want to find ways to inspire success out of your team. In today’s day and age, more companies are learning the value of “coaching,” or not just delegating, but also training and teaching your staff.

you need to be concerned with the development of your employees. Plus, you must also think of your company as a team with its own set of needs and goals. Above all else, remember that being a coach isn’t the same as being the boss. To clarify these issues and help you coach your fleet to success, here are three easy ways to improve this aspect of business leadership:

42

The key to all management, including fleet management, is the workplace According

to

Forbes,

becoming a better coach on the job requires you to have this foundation in place first. Integrate yourself into your team, talking to people on a regular basis

In order to become a coach of your fleet,

1.Improve

company can operate smoothly without

relationships

relationship.

Build trust when you can, and try to be as compassionate

as

possible

without

sacrificing your authority.

As a fleet manager, you likely have a fair number of employees beneath you. One of the best things you can do to coach them is to let them take control, according to the consulting firm New example,

workplace

|

3.Be prepared for anything A great coach can handle anything and adapt

on

the

fly.

New

Directions

recommended that you will want to have a similar approach in your workplace. You never know when things could change, and if you can’t be ready for surprises your company could suffer. So, get your team prepared for these shifts. Make knows how to cover other aspects of the

2.Let your team take control

For

your input in every facet of each day.

sure each employee is well-trained and

avoid

micro-managing. Trust your staff to know

your

W W W. M B E F O RYO U. C O M

and being patient when solving problems.

Directions.

Courtesy: WEX INC.

their roles and perform them admirably.

job. This way, when things do go awry, everybody can step up and perform. Overall, a coach needs to be a resource for his or her company. As a fleet manager, look for ways to support your staff and help them grow, so your business can prosper for years to come.

Step back from time to time to see if the

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

MBE BUSINESS MAGAZINE APRIL 2018


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46


KNOWING YOUR BUSINESS MATTERS

Tips on how your business can plan for cyber risks in 2018 by Mauro Di Tullio, SENIOR ACCOUNT REPRESENTATIVE, ASSOCIATIONS | www.federated.ca

2017 was yet another year where cyber risks, data breaches and cybercrime made international headlines. From the BadRabbit ransomware attacks to Equifax hackers (as well as countless other incidents throughout the year), we never stopped hearing about cyber threats.

Mauro Di Tullio

mauro.ditullio@federated.ca

Cyber risk will no doubt be a big focus again this year. Whether you’re a consumer or a business owner, you need to plan ahead and assume that your private information will always be exposed to risks. In addition to taking preventative measures that can help you avoid becoming a target, you also need to ask yourself “how can I recover from a hack or data breach when I’m targeted?”. Unfortunately, most online users don’t even take the time to ensure they have adequate password security, so there’s a lot of cyber risk planning we could all benefit from in the New Year Planning for cyber risks

Always keep in mind that you could be an easy target:

When a big corporation or government experiences a data breach, it makes headlines. But increasingly, small and medium-sized businesses are the silent victims of cybercrime that you don’t hear about. Every day, Canadian small businesses suffer smaller-scale cyber attacks that may go unreported. According to a survey conducted by Public Safety Canada last August, nearly 70% of Canadian businesses have been victims of cyber-attacks with an average cost of $15,000. Depending on the size

and state of your business, the cost of an attack can be more than an inconvenience. It’s safe to assume that cyber risk will still be prevalent as cyber criminals become more sophisticated and mid-sized and smaller businesses play catch-up.

Educate and train your employees

While most people understand that cybercrime is a real threat, they might not understand specifically how they are targeted and what precautions they need to take. Understanding what risks you and your employees are exposed to and making sure that they follow company policy to ensure their safety is an important first step. Cyber security and risk management aren’t just for the IT department to worry about – they should be central to your employee education, policies and procedures. It’s especially important for employees to understand that they may be specific targets of highly sophisticated phishing attacks. These e-mails are designed to appear as if they’re coming from other employees, executives or even suppliers. Many breaches occur due to human error or social engineering. If an employee isn’t trained to look for the right clues or speak with someone from IT before opening the e-mail or clicking on a link, your data could be stolen or held hostage by ransomware

A cyber risk management plan:

Many small businesses might have firewalls, data backup, virus scanners and the like, but those are only specifics

47


tools that play a role in a larger plan. Managing cyber risk is just like managing any other types of risks. You need to have a formal plan in place to ensure you know what cyber risks your business is facing, how to identify those risks and how to prevent them. If you’re a Federated Insurance customer you can take advantage of our RiskWise program and speak to an expert that will help you craft a risk management strategy. Mitigating cyber risk isn’t just about playing defense; it’s also about having a plan of action for when a data breach happens. With the proper plan in place, your business will be aware of cyber risks and your employees will know how to identify a potential incident when it occurs. Reacting quickly may also help your business contain the damage so that it’s minimized. Finally, having adequate insurance that includes cyber coverage is an essential part of a cyber risk management plan.

© Federated Insurance Company Canada. All rights reserved.

This document is provided by Federated Insurance Company of Canada (“Federated”) for informational purposes only to augment your own internal safety, compliance and risk management practices, and is not intended as a substitute for assessment or other professional advice by a qualified person or entity. Federated makes no representations or warranties regarding the accuracy or completeness of the information contained in this document. Federated shall not be responsible in any manner for any loss, or any direct, indirect, consequential, special, punitive or other damages, arising out of your, or any other person’s, use or reliance on the information contained in this document. Mauro Di Tullio is the Senior Account Representative for Associations at Federated Insurance.

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Expect the highest standards of hospitality, comfort and service, with each location committed to helping guests make the most out of their stay.

Rested. Set. Go.® We’ve upped our game with the Comfort® brand, investing over $300 million in updates to make these hotels even better for your company’s business travel. 100% smoke-free across the United States and Canada, our Comfort hotels feature an all-new look and feel across hundreds of renovated locations. Plus, at Comfort Suites® hotels guests get 25% more space in all-suites rooms with separate areas for work and relaxation.

Get your money’s worth. Get real value for your company’s money from affordable hotels with the key amenities your travelers expect—including free hot, fresh, and healthy breakfast, free Wi-Fi, and, of course, service that is professional, responsive and friendly.

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52


3 Tips For Humanizing Your Automated Voice System

Courtesy: SAMMI CARAMELA

handled with consideration. Hearing the

"Think about how many things influence

same voice for entirely different issues

a company's brand – not just signage

will cause customers to feel less valued

and promotions and floorplans, but even

and cared for.

the smells and sounds experienced."

"If you're trying to deliver customer

Think about how other brands appeal to

experience excellence, you can't remove

your senses to play into customer

the human element from the equation,"

experience. For instance, Abercrombie &

said Kelly.

Fitch uses their signature cologne and dark lighting to lure a younger crowd,

The tone of the message should depend

their target audience, into their stores.

on the situation. For example, Kelly

"Voice works the same way," she said.

added, if a customer has been in a car

"Finding the right voice, and using the

accident, the tone should be much

right tone is essential. And leaving that to

different than when handling concerns

a cold, robotic voice generator is simply

about credit card payments. Tools like

not going to humanize the experience for

Automated voices are impersonal and

SPLICE allow you to change your voice

your customers."

can negatively impact your customer

system's tone.

3. Consider your demographic.

service and the user experience you hope to provide to your customers.

2. Be company-speciďŹ c.

Cater your tone to each demographic to

According to Kelly, there are about

get the best customer service results. Is

"Human voice can convey a level of

25,000 services and counting available

your audience predominately female?

emotion and authenticity that automated

on Amazon Echo. Don't use the same

How old are they? What message are

voice cannot, which, when paired with

voice system that every other business

you trying to relay? The answers to these

highly personalized messaging, truly

uses.

questions are crucial to consider when

optimizes the customer's experience with

forming your voice system.

your brand," said Tara Kelly, CEO of

"We believe that unless your brand is

SPLICE.

Amazon, your voice should not be

"It's

Alexa," said Kelly.

demographics being targeted with your

Furthermore, using the same voice that

important

message,"

said

to Kelly.

consider

the

"Interestingly,

other companies are employing will

If you want to set yourself aside from

highly-female

prevent you from making a positive,

others in your industry, you need to be

prefer male voices. The accent of the

lasting impact on your consumers. Here

company-specific. Choose a voice that

voice talent should be appropriate for the

are three tips for creating a more

best represents your brand and its

location being targeted – and, of course,

humanized automated voice system.

products and services.

the tone must be emotionally relevant to

demographics

tend

to

the message being communicated."

1. Be emotionally relevant. Each

customer

concern

should

MBE BUSINESS MAGAZINE APRIL 2018

"Making certain that your voice matches be

your branding is essential," said Kelly.

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53


MBE

inc.

YOUR SUCCESS IS OUR PASSION

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PARTIAL PLACEMENT With this program, all you do is keep the ATM machine supplied with cash. Any money that customers withdraw is automatically redeposited into your bank account every 24 hours.

ISO PROGRAM If you are an indepemdent Sales Organization, we can offer fully serviced ATMs for your client-base with a commision sharing agreement.

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1-866-667-1377 104-100 Dynamic Drive, Toronto ON M1V 5C4 1-866-204-6888 info@mbeforyou.com W W W. M B E F O R YO U . CO M 54


4 Ways To Implement Psychology In Marketing

Courtesy: SAMMI CARAMELA

It's difficult to keep anyone's attention for

Citizen. "Great storytelling moves people,

engaging to buyers and when they are

more than a few seconds. Social media is

no matter the media. Clear branding,

most likely to make a purchase, you can

especially distracting with news feeds

delightful

channel

and notifications on multiple platforms.

technology

For your business to prosper, you need to

whether that’s via a website, online ad,

using

find special ways to connect with

TV commercial or even in a face-to-face

marketing strategy.

consumers and encourage them to take

meeting."

design

and

drive

people

easy-to-use to

action,

that

knowledge

to

attract

potential customers. Here are four tips on psychology

to

improve

your

1. Provide context

action through marketing. Leveraging psychology as a marketing

When your customers shop online, you

"The motivations that lead people to

tactic is a great way to get your brand

want them to still have an "in-store"

action are the same online and offline,"

noticed among millions of possible

experience. Rather than just offering a

said Rachel Clemens, CMO of Mighty

distractions. If you learn what is most

product or service as is, provide

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55


additional information to personalize customer experience.

Creating a digital community for your "Making your users feel duped is a sure

customers

way to turn them away," Clemens said.

become more renowned and increase

"When making decisions, people love

will

help

your

company

your sales.

know what other people are doing, and

3. Offer additional products/services at end of transaction

This is a concept called social herding, or

they tend to opt for the same."

When a customer proceeds to checkout,

"the practice of giving an online presence

they are typically more open to additional

a sense of community," according to

Organize your products by price and

purchases than when they are simply

Clemens. Take Aerie for instance: their

relevance, or based on the customer's

browsing. Take this opportunity to show

#AerieREAL

purchasing history. Tell your customers

them related products and deals that

encourages women of all sizes to feel

which products are most popular so they

might interest them. For instance, if they

comfortable in their own skin, is also a

feel more confident in their selections.

have a pair of jeans in their cart, and you

major drive for revenue. The movement

have a sale of buy one pair get one

positively

half-off, alert the customer before they

simultaneously marketing the brand.

context," said Clemens. "They want to

2. Use default checking During

checkout,

many

companies

campaign,

impacts

society

which

while

place their order. Another example is the ALS Ice Bucket

experiment with default checking, which automatically selects an option for the

If they already made the purchase,

Challenge, which gained widespread

consumer. Examples are opting to pay

however, you can still follow up with

attention across various social channels

extra for two-day shipping or subscribe to

suggestions.

and raised $115 million in the summer of 2014.

the company's email list. "Once your users have made a decision "When an option is pre-selected by

‌ it's easier for them to make another

"Hashtags and handles were used to

default, people are far more likely to

small

said.

spread the message and tag others to

accept it," Clemens told Business News

"Organizations can use this tactic on

participate," said Clemens. "Those that

Daily. "In turn, organizations make more

thank you pages or in confirmation

participated felt a social kinship with

money and grow their email lists quicker."

messages to offer additional value-added

others who had also participated and a

products and services."

viral experience was born."

your customers. If you're selecting these

4. Use social herding

"Humans are pack animals," Clemens

options at their expense, they'll likely

If your customers see that many people

added. "We like to follow the crowd. If we

notice

are buying a specific product, they'll feel

see other people doing something, we're

more inclined to purchase it themselves.

more likely to join in."

decision,"

Clemens

However, she noted, be considerate of

and

lose

respect

company.

56

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your

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7 Tools To Drive Sales On Social Media

Courtesy: MATT D'ANGELO

prices online, but you can usually request a demo to try out the service and decide whether it's right for your business. Before you purchase anything, make sure it works for you and your business – sometimes,

establishing

business

accounts on different social media sites can provide you with all the engagement you need.

1. Shopial Shopial is a platform that integrates your online store with your Facebook page. It curates your products and features them so users can make purchases directly from the social media sites. You can install the Shopial Facebook app into a new tab on your page, and shoppers will be able to view and purchase products. The emergence of online shopping

business account, you can connect with

This platform can also handle advertising

platforms like Amazon has taken the

customers without having to pay extra for

on Facebook. If you click Promote,

headache out of looking for a product and

another software.

Shopial will design and organize your

added the convenience of home delivery.

Facebook ads for a product. If you sync

Social media platforms have become

If you're too busy or not the most

Shopial with Pinterest, it will turn your

another method for consumers to look for

tech-savvy business owner, some social

products into optimized pins. Shopial also

and purchase products. Whether you're

media selling solutions can get your store

offers custom reporting, so you can track

operating an e-commerce website or

up and running so you don't have to

your ad performance and campaigns.

running

brick-and-mortar

worry about connecting with customers.

This

business, extending your social media

A lot of these solutions require little

Shopify, eBay and Magento, so you can

presence and setting up online stores

oversight and maintenance. Once you set

easily track data in one place. Shopial

can

up your account, you can go about

provides tools so you can worry about

running your business without having to

your own online store without having to

constantly do upkeep on a store on social

handle social media selling as well.

your

add

own

convenience

and

make

connecting with customers even easier. It's a compelling market, and luckily,

integrates

with

Etsy,

media.

2. Soldsie

some solutions have emerged to help

58

platform

you merge your online store with your

The price will vary depending on which

Soldsie turns your Instagram feed into a

social media accounts. By establishing a

solution you choose. Most don't list their

shoppable list of products, so your users

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MBE BUSINESS MAGAZINE APRIL 2018


can make purchases directly within

anything

your

across multiple channels and issue

Instagram. This added convenience can

products based on your site's inventory.

discounts and incentives to customers

drive sales to your business. Soldsie

Besides adding a store to your Facebook

who use a particular hashtag, refer a

provides your business with a unique link

page, Beetailer provides tools to run

friend or promote your products. The

feature in your bio called Have2Have.it.

promotions and integrate Facebook back

CRM features of this software also allow

When users click on this link, it opens

into your own website. This easy access

for enriched data about your customers.

your feed and makes your posts and

can help customers drive discussion

While Chirpify offers robust features, it

comments clickable. This is an ideal

about your brand.

may be geared more for enterprises than

Beetailer

curates

service for an e-commerce platform with

small businesses. You can request a

a strong Instagram presence or a

Unlike Shopial, Beetailer provides its

demo to see if Chirpify is right for your

publisher looking to push more content

pricing directly on its website. It offers

business.

on Instagram. The only barrier of this

three plans, including a free option for

service is that a user must be on your

one store featuring up to 30 products.

7. Heyo

profile to click the link – they can't do it

There's also a 14-day free trial, so you

Small business owners can use Heyo to

from one of your posts that appears in

can try Beetailer and see how it fits into

create

their feed. Soldsie offers a 30-day free

your workflow.

promotions to drive sales. Heyo's online

trial, and it uses a pay-per-click model

Facebook

campaigns

and

platform provides templates and intuitive

that charges a monthly fee based on how

5. Inselly

drag-and-drop

many clicks a link garners. Soldsie also

Inselly curates your Instagram posts into

designing campaigns easy. Heyo is an

integrates with Shopify.

an online platform. It's a simple service –

ideal app for small business owners

features

to

make

when you add #Inselly to a post, it will

without design experience looking to run

3. Olapic

appear

original

Olapic is a platform that allows you to

Inselly.com. Once you've established a

through Facebook. Once you've created

curate user content and then transition

profile, you can add product descriptions,

a campaign, you can publish it directly to

your feed into an e-commerce selling

pricing and other details to each item.

Facebook.

solution. It collects images and videos

Include the link to your store in your bio

responsive – they adjust and fit to both

customers share so you can view the

so your customers can easily find what

mobile and desktop screens, so your

best content involving your products.

products they're looking for. The best part

customers will have easy access to

From here, you can request rights by

about Inselly is that it's completely free –

promotion information regardless of what

commenting on a post with the hashtag

users can create a mobile-friendly store,

device they're on.

#sharemyphoto. If the user agrees, you

add an unlimited number of listings and

can then feature their post on your own

adjust delivery options all with a basic

Heyo offers multiple plans with varying

feed and activate it so other customers

Inselly plan. Inselly can only be used with

features, the most basic of which is $25

can purchase products directly from your

Instagram.

per month, billed annually. It also offers a

on

your

online

store

on

store. You can add a store link to your bio

campaigns

Heyo's

and

promotions

campaigns

are

seven-day free trial.

and build your feed to draw more

6. Chirpify

customers. Olapic also offers some

Chirpify differs from some of the other

Bottom line

advanced

and

solutions on this list in that it focuses on

A lot of these solutions will complement

analytics, scheduled social media posts,

driving discussion about your business

your e-commerce platform well. They can

and integration with your e-commerce

as opposed to converting a social media

make

site. To get started with Olapic, you can

page into a web store. You can use this

convenient for your customers, and with

request a demo.

platform to listen to and analyze what

their custom analytics and reporting, you

customers

features,

like

data

the

buying

experience

more

your

can manage customer behavior and

4. Beetailer

business and issue incentives to help

interaction across multiple platforms. We

Much like Shopial, Beetailer is a platform

drive

integrates

featured some free solutions, but if you're

that can handle selling your products on

multiple social media channels and

still testing the waters with your business,

Facebook.

your

manages customer profiles so you can

try setting up business accounts on

e-commerce store and manages sales

get a better understanding of the online

social media platforms like Instagram

on your social media sites. Once you set

habits of your buyers. The platform allows

and Facebook.

up the account, you don't have to do

you to manage multiple customers

It

integrates

with

MBE BUSINESS MAGAZINE APRIL 2018

are

discussion.

saying

about

Chirpify

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What Small Business Owners Need To Know About AWS

Courtesy: DEREK WALTER,

is building artificial intelligence APIs that companies can use to glean greater insights about their products. AWS offers machine learning APIs for your

own

development

purposes.

Amazon SageMaker is a more robust tool for

developers

and

data

scientists

wanting to use machine learning with their software. Even if this type of development work is above your pay Amazon Web Services (AWS) isn't just

business.

grade, being aware of the trends in cloud

for the megacorporation’s. It may seem

usage is critical as the world moves more

that way, with companies like Netflix,

Instead

Comcast, PG&E and other large entities

on-premises storage or manage the

hosting their data with Amazon.

infrastructure, you rent out space on

Businesses will increasingly use the

Amazon's servers. Because all the work

internet of things to glean more insights

Yet much of what AWS offers can also be

is done online, you're able to tap into

about

used by small businesses seeking a way

Amazon's capabilities across several

computing possibilities will further push

to offload the complexities of managing

different industries: financial services,

more industries to embrace how software

software or their own infrastructure. The

digital

and analytics will make a tangible

very

healthcare and various other industries.

difference in their business efforts.

can also be used by smaller shops:

While it's an overused term, scalability

If your business is new to the cloud, AWS

low-cost computing resources, the ability

really matters here. Increasing the speed

can seem like a confusing place to start,

to scale quickly and a platform-agnostic

and efficiency of a project is a difficult

as Amazon has been unveiling products

approach.

undertaking if you're a small team. With a

at a dizzying pace. Amazon is also

service like AWS, such efforts are more

dabbling in the productivity space with

It's all about the building blocks

palatable thanks to the developer tools

Amazon WorkDocs and Amazon Chime,

For those who, like myself, spent more

and

a Skype competitor.

time at university learning about the

infrastructure and computing power to

building blocks of civilization instead of

Amazon's cloud.

advantages

that

such

cloud

of

having

marketing,

to

media,

purchase

enterprise,

toward AI and automation.

customer

behavior.

Such

offerings provide to large corporations

ability

to

outsource

all

the

Just like how many people find it impossible to live without Prime, Amazon

software, it helps to think about AWS in terms of what you're able to build. Browse

The machine is always learning

wants to be just as essential of a

through a few videos, and you'll hear a

The other major attraction of cloud

resource for the business world. The

consistent theme: You can use the

providers is the work they are doing with

software empire that it's building certainly

building blocks of AWS for creating

artificial intelligence (AI). AWS, along

makes it hard to ignore..

software

with Google Cloud and Microsoft Azure,

or

other

solutions

MBE BUSINESS MAGAZINE APRIL 2018

for

a

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Choosing CRM Software: A Buyer's Guide

Courtesy: MONA BUSHNELL

CRM software was originally designed to

providing excellent customer support.

per month, depending on your business's

help businesses build and maintain

Here is our 2018 guide on how to choose

unique needs.

relationships with new and existing

the right CRM software for your business.

customers. Since then, CRM software

Don't have a budget for CRM software?

has evolved from a simple contact

How much does CRM software cost?

Or maybe you're not sure that CRM

management system into a robust tool

The cost of CRM software varies greatly.

software is right for your business, but

that

Vendors

a

would like to see what it has offer. Many

helps

marketing,

users

manage

point-of-sale

sales,

typically

use

(POS),

subscription-based pricing model, which

vendors offer free trials of their software.

accounting, vendor and other types of

can depend on a variety of factors, such

There are also free versions of popular

operational data, all in one easily

as the number of users and the types of

CRM software; some are full-featured but

accessible solution.

features available.

limit the number of users or records, while others offer only the bare-minimum

62

From a growth standpoint, CRM is used

You can generally expect to pay on a

to find leads, follow up with prospects

per-user,

and nurture them through the sales

vendors charge a flat monthly fee for a

pipeline. CRM is also used to maintain

set number of users, but require larger

What features should you look for in CRM software?

customer

key

packages or extra fees for additional

CRM doesn't just keep your contacts

information to boost sales – for instance,

users. Pricing can range from $10 per

organized – it offers a bevy of tools to

by personalizing the experience and

user per month to thousands of dollars

help you boost sales and execute more

loyalty

by

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basis.

capabilities.

Some

MBE BUSINESS MAGAZINE APRIL 2018


effective marketing campaigns. These

ecommerce

include:

accessing the API or by using a

customizable varies from products to

third-party service.

product, so if you require a specific

integration,

either

by

Lead management and sales.

project

management

tools

are

workflow step or approval process, make

Find new customers by automatically

Reports/dashboards.

sure it is achievable with the product you

generating leads from various sources

Most CRM software includes some

choose.

like

visitors,

reporting functionality, and many of the

inbound calls, newsletter sign-ups and

social

media,

website

higher end products sport live dynamic

more. Follow up with leads automatically

dashboards. Make sure any exporting or

Questions to ask when evaluating CRM software

with preset emails and tasks, or contact

importing needs you have (for instance,

There are many different types of CRM

them directly yourself. CRM can nurture

transferring information to and from Excel

software available, so choosing the right

prospects all the way through the entire

or Quickbooks) are compatible with a

one is key to making it work for your

sales pipeline, from lead generation to

system you choose.

business. Here's what small business

closing the sale. Additionally, many CRM

owners advise asking potential vendors:

allow users to create and store sales

Call center.

• Is it built for small business?

quotes and track invoices.

Most low-cost CRM products do not have

• What is the implementation process like

call center capabilities, but there are

and how much technical assistance is

Marketing. Many

CRM

marketing

third-party integrations available to link

included?

have

built-in

call center software with CRM software.

• How easy is it to use? Can I easily train

including

solutions

email

However, if a call center is central to your

employees?

templates, email marketing pipelines,

tools,

business, it may be worthwhile to adopt a

• Are there any user minimums?

SMS messaging and lightweight project

CRM with full call center features.

• How easy is it to integrate with other

management tools. Some even offer

solutions I already use?

Workflows/approvals

• What is the total cost of the software?

Project management is an important

Are there any setup or additional fees?

aspect of any CRM. Most high-quality

What if I need to add more users or

E-commerce.

CRM

integrations?

Some high-level CRM software has

checkmark style approvals that help with

• Is the API accessible?

built-in e-commerce functionality, while

task management and organization.

• What type of security features are

many other products allow for easy

However, the extent to which these

built-in?

competition

tracking

and

sales

forecasting capabilities.

MBE BUSINESS MAGAZINE APRIL 2018

have

built-in

workflows

and

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63


How To Choose A Customer Service Call Center For Your Business Courtesy: ADAM C. UZIALKO

Responsive

communications

are

an

between

call

center

services

and

of a business that might employ an

Knowing

the

answering service is a medical practice.

absolute must for businesses, especially

answering

in a digital world where customers expect

differences between them is key to

timely

choosing the right service for your

Why employ a call center service?

business.

The primary benefit of hiring a call center

and

satisfactory

attention.

Unfortunately, manning the phones and

services.

running your day to day business at the

service is to free up your staff members,

same time can become burdensome

Call center services are broad and

so they can spend their time focusing on

without an in-house customer service

general. They usually maintain a large

your business's productivity, rather than

staff,

stable of employees and tend to field a

on fielding calls. Many call center

higher volume of calls. They are also able

services

to serve almost any industry, compiling

necessary, allowing your customers to

When businesses can't handle customer

orders,

offering

support

constantly be in touch the moment any

service and technical support, or need

services

and

relevant

issue arises. Finally, a call center service

assistance in generating new leads,

information back to their clients. These

can add a level of professionalism to your

many turn to call center services. These

services can typically function with a

small

companies do more than just answer

general script and basic information

necessitating the costly creation of your

calls; call centers will assist customers,

about the client's business. Call center

own customer service team.

conduct surveys, and obtain feedback to

services will usually archive orders and

find out how you can better position your

interactions,

the

When you hire a call center service, you'll

company in the future. A call center can

information as part of a report to the

usually be asked to provide the company

also add a layer of professionalism to

client. One example of a business that

with a script and as much information as

your company, whether it's handling

might employ a call center is a retail

you deem necessary so that their

existing

company.

representatives can better serve your

which

can

be

expensive

to

implement and maintain when scaling.

customers

or

performing

customer

sending

and

the

then

send

outreach to potential leads. Some even offer

technical

support

and

be

business's

available

brand,

24/7

if

without

customers. Some services will record Answering services, on the other hand,

phone calls so you can review them for

are usually much smaller and often

quality-assurance

handle complex, specialized tasks. They

services will even provide you with daily

Call center services can vary widely.

generally

"vertical

reports detailing how many calls were

While some businesses might only need

markets" that require a more intimate

fielded and which issues they involved.

a basic answering service, others might

knowledge of the inner workings of the

When you're selecting a service, it's

want the most sophisticated outreach

client's business. Answering services are

important to find out how well and how

options. This

you

best equipped to deal with specific

often the service intends to keep you in

understand the variety of call center

industries that might require critical

the loop, as you will want to monitor the

services available and determine which

thinking

company's performance closely.

one is right for your business in 2018.

Sometimes,

answering

engage

time-sensitive

industry-specific services.

64

can

guide

will

help

serve

and

specific

decision

making.

services

purposes.

Other

will

Answering services vs. call center services

personalized

Oftentimes,

What to look for in a call center service

answering services will immediately relay

Call center services might seem similar

There are a few important distinctions

individual calls to the client. An example

on the surface, but the details of each

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or

highly

MBE BUSINESS MAGAZINE APRIL 2018


company's offerings can vary quite

Dedicated and/or shared agents?

take over completely if your own phone

widely. Once you start asking specific

The best call center services offer both

lines go down due to an emergency.

questions, the differences among the

dedicated and shared agents. Dedicated

Selecting a service that is always

companies will start to become more

agents

available and very reliable should be a

apparent. To find out which vendor is right

account, giving your company their full

for your business, here are a few

time and attention. This is best for those

questions to ask yourself and features to

businesses with specific, detailed needs

look for in a call center service.

that demand familiarity and consistency

What is my anticipated call volume per month?

from their agents.

Some call center services have minimum

Inbound and outbound services

are

assigned

only

to

your

major focus for your business.

volume requirements. These services

A major function of call center services is

For those companies with more general

might not be suitable for a small company

to accept calls to answer customers'

needs, however, a shared agent might be

that doesn't expect many customer

questions

more appropriate. These agents handle

service calls, or doesn't intend to make

products or services. Call centers can

multiple

clients

center,

many outbound calls. However, for a

often provide information or technical

including

your

don't

larger company or one that relies heavily

support, as well as take orders and

necessarily answer your business's calls

on phone contact with customers, these

process payments over the phone. Many

100 percent of the time. These services

services might make more sense. Try to

will also dispatch calls to you in the event

are often cheaper, but effective for those

accurately gauge your call volume and

a customer needs to speak directly with

companies that don't require specified

estimate how many call center agents

someone inside the company. All of these

attention day in and day out.

you might need before searching for a

about

your

business's

of

the

company,

call and

services fall under the "inbound services" umbrella.

call center service. This is especially

Reporting

important for pricing, since some call

A call center will be dealing directly with

centers charge for a package of minutes,

Some call centers also offer outbound

your customers, meaning it could have a

rather than by the month.

services, which include lead generation,

great influence on how they perceive

such as cold calling and survey-data

your business. Reporting offers you a

compilation. These services can also

window into the day-to-day operations of

How does outages?

include

the call center service you've hired.

Call centers are an integral component of

follow-ups

with

previous

customers to ensure their satisfaction or to

further

encourage

a

successful

many

a

company

businesses.

handle

Downtime

can

But not all reporting is created equal.

seriously harm your business if your

conversion. Some call centers also

Some

basic

customers are unable to get through to

conduct feedback surveys or engage in

summaries of how many calls they made

the call center agents. That means you'll

customer winback attempts when you've

or received in a given time period, while

want to partner with a call center that is

lost someone's business. Traditionally,

others provide access to real-time data

dependable, with reliable redundancy

call centers were viewed as a necessary

analytics and even record the audio of

and a solid disaster-recovery plan so that

expense

to

preserve

companies

only

offer

existing

calls for review when something goes

an

relationships, but when you consider

wrong. Before you sign up with a call

productivity.

these additional functions, call centers

center service, it's important to know how

can actually broaden your customer

transparent and forthcoming it will be and

base, forge new relationships and bring

what you can expect from the company's

Does the company offer multilingual services?

in more money.

self-reporting.

If your business needs to reach a

outage

doesn't

cripple

your

bilingual or multilingual audience, you'll and outbound services, so consider your

What is the availability?

business's requirements. Once you know

Another important question to ask is how

centers offer Spanish-speaking services,

exactly what you need, ask each call

often agents at the call center are

and others even offer a wide array of

center

available. Good services have 24/7/365

languages to choose from. If you're in

availability for your customers. Some call

need of a multilingual service, be sure to

center services even offer disaster

ask up front which languages the call

recovery services, meaning they can

center can provide for you.

Not every business needs both inbound

service

which

inbound

outbound services it offers.

MBE BUSINESS MAGAZINE APRIL 2018

and

call

center's

want to partner with a call center that has fluent speakers on staff. Many call

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MBE BUSINESS MAGAZINE APRIL 2018


How 5G Will Change Your Small Business

Courtesy: ANDREAS RIVERA B2B Staff Writer

There were rumblings of a worldwide 5G

expect in the next few years. Generally

mobile phones will be introduced as early

network last year, but it seems telecom

speaking, the upgrade will mean faster

as the beginning of 2019 and may be

and tech companies everywhere may be

uploads and downloads and better

showcased at next year's CES.

ready to make it a reality this year. Tech

support for many devices simultaneously.

companies are ready to release a new

However, 5G will mean much more than

wave of innovations that will require 5G

The first set of standards for 5G were

higher speeds for our smartphones. The

connections, which will be a boon to

approved in December by 3GPP, the

upgrade to download and upload speed

consumers and businesses everywhere.

governing

oversees

will be substantial, but the real factor in

body

that

industrywide standards for telecoms.

how 5G will change industries and

The future of 5G, which refers to the fifth

Major telecoms are currently staging

innovation is the major reduction in

generation of mobile networks, was the

their rollout of 5G, with companies

latency,

subject of a keynote panel at the 2018

Verizon and AT&T planning to roll out to

connections stay strong, consistent and

Consumer Electronic Show, with industry

limited markets throughout the year.

without interruption.

experts giving their outlook on the

Cristiano

potential of the wireless technology and

semiconductor and telecom company

With more dependable connections,

what consumers and industries can

Qualcomm, predicted that the flagship

Amon theorized, we may see a reversal

MBE BUSINESS MAGAZINE APRIL 2018

R.

Amon,

president

which

will

ensure

that

of

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in the trend of devices with greater

success. In scenarios of constant connec-

on virtualization may re-evaluate when

onboard memory to ones with less as we

tion to a network such as digital maps as

the benefits of 5G latency and speed

move our data to cloud storage, which

well as security, the self-driving vehicles

become clear.

will be much more accessible with 5G.

of the near future will rely on strong 5G

Another 5G goal is to allow more devices

This may affect the prices of mobile

connections to work. Qi Lu, COO of

to be connected without the typical

devices positively, since there will be less

Baidu, said 5G will drive innovation in AI,

congestion we see with 4G LTE when too

need for physical storage.

and vice versa.

many phones are in one area. This will be essential as more IoT devices hit the

Beyond

consumer

electronics,

low

Other

fields

where

mission-critical

market and compete with smartphones

latency will be key for new innovations in

connections will be essential include

the tech industry, including AI and

medicine, banking and automation. IT

automation. 5G will enable tech services

infrastructures are also expected to

Other benefits to businesses will come

to perform mission-critical operations.

elevate to the cloud, reducing the need

from being closer to their customers who

Chinese

tech

giant

Baidu

for signal.

recently

for physical hardware and transforming

are connected to them through 5G

announced its plans for self-driving

the workforce. In the past, companies

technology. Near-instant connection to

vehicles, with 5G technology key to their

that have hesitated on pulling the trigger

customer service, AI or human, will require speed and latency. As telecoms continue to build up the 5G network

infrastructure,

it's

time

for

businesses to begin thinking about how 5G will impact them and how they can take advantage. 5G will be key to fields like automation, AI, machine learning, virtualization and cloud computing. It's important to start planning how these fields will affect your workforce and how you do business, because these fields will likely see a boom in the next few years.

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MBE BUSINESS MAGAZINE APRIL 2018


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MBE BUSINESS MAGAZINE APRIL 2018


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KEEPING YOUR EMPLOYEES HAPPY - A TRUE APPLICATION OF THE HUMAN RESOURCE - MBE BUSINESS MAGAZINE  

Magazine Issue # 42, asking you ‘The Right question’ and why it is important to ask yourself the right questions at the right time. Solving...

KEEPING YOUR EMPLOYEES HAPPY - A TRUE APPLICATION OF THE HUMAN RESOURCE - MBE BUSINESS MAGAZINE  

Magazine Issue # 42, asking you ‘The Right question’ and why it is important to ask yourself the right questions at the right time. Solving...

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