NOLEGEIN Journal of Information Technology & Management 2018 Issue 2 by Mba Journals

NOLEGEIN Journal of Information Technology & Management

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NOLEGEIN Journal of Information Technology & Management Nolegein - Journal of Information Technology & Management is focused towards the rapid publication in the following areas of

Focus and Scope of the Journal ! ! ! ! ! ! ! ! ! ! !

Strategic importance of information systems Information systems planning and policy The impact of information technology on the organization Network and Electronic Commerce Information technology issues for management Internet and network security Systems development alternatives Data base design and administration The fundamentals Database Management Aviation Industry Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies. All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.

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NOLEGEIN Journal of Management Information Systems NOLEGEIN Journal of Business Ethics , Ethos & CSR NOLEGEIN Journal of Entrepreneurship Planning, Development and Management NOLEGEIN Journal of Operations Research & Management NOLEGEIN Journal of Supply Chain and Logistics Management

NOLEGEIN Journal of Global Marketing NOLEGEIN Journal of Advertising and Brand Management NOLEGEIN Journal of Consumer Behavior & Market Research

NOLEGEIN Journal of Financial Planning and Management

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NOLEGEIN Journal of Business Risk Management NOLEGEIN Journal of Corporate & Business Laws NOLEGEIN Journal of Organizational Behavior Management NOLEGEIN Journal of Leadership and Strategic Management

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NOLEGEIN Journal of Performance Management & Retention Strategies NOLEGEIN Journal of Human Resource Management & Development

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NOLEGEIN Journal of Information Technology & Management

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EDITORIAL BOARD MEMBERS Dr.Seema Shahaji Desai Associate professor Department of Management, Rajarambapu Institute of Technology, Urun Islampur, Maharashtra, India

Dr. Ansuman Jena Assistant Professor Department of Management, Centurion Institute of Technology, Bhubaneswar, Odisha, India

Shashi Kant Dikshit Assistant Professor Department of Management, Dr. Gaur Hari Singhania Institute of Management and Research, Kanpur, Uttar Pradesh, India

Dr. Kiran Kumar Thoti Sr.Asst Professor Department of Human Resource Management, Sree Vidyanikethan Institute of Management, Tirupati, Andhra Pradesh, India

Dr. R.Vasuki Professor Department of Management, Jay Shriram Group of Institutions, Tirupur,Tamil Nadu, India

Dr. Radha Raghuramapatruni Associate Professor Department of Management, GITAM School of International Business, Visakhapatnam, Andhra pradesh, India

Dr. Manoj Gupta Adjunct Professor Department of Management, Sri Vishwakarma Skill University, Gurgaon, Haryana, India

From the Editor's Desk Dear Readers, We would like to present, with great pleasure, the inaugural First volume of a new scholarly journal, NOLEGEIN Journal of Information Technology & Management. This journal is part of the Information Technology & Management, and is devoted to the scope of present management issues, from different. This new journal was planned and established to represent the growing needs of marketing as an emerging and increasingly vital field, now widely recognized as an integral part of Management. Its mission is to become a voice of the Management community, addressing researchers and practitioners in this area. The core vision of Information Technology & Management in MBA Journals is to propagate novel awareness and know-how for the profit of mankind ranging from the academic and professional research societies to industry practitioners in a range of topics in advertising in general. MBA Journals acts as a pathfinder for the scientific community to published their papers at excellently, well-time & successfully. Information Technology & Management focuses on original high-quality research in the Employee Relations, Technical impact on Network and Electronic Commerce, Internet and network security, Data base design and administration, Database Management, Information systems planning and policy etc. The Journal is intended as a forum for practitioners and researchers to share the views of Information Technology & Management in the area. Many researchers have contributed to the creation and the success of the Information Technology & Management. We are very thankful to everybody within that community who supported the idea of creating an innovative platform. We are certain that this issue will be followed by many others, reporting new developments in the field of Information Technology & Management. This issue would not have been possible without the great support of the Editorial Board members, and we would like to express our sincere thanks to all of them. We would also like to express our gratitude to the editorial staff of MBA Journals, who supported us at every stage of the project. It is our hope that this fine collection of articles will be a valuable resource for Management readers and will stimulate further research into the vibrant area of Information Technology & Management.

Puneet Mehrotra Managing Director

Contents 1. Work-Related Risks, Facts and Findings: A Study of a Manufacturing Firm in India

Subhash C. Kundu, Bhawana Yadav, Anshul Yadav 2.

Indian Trade Union: a with Global perspectives SWOT Analysis

Anuradha Sinha 3. Impact of Social Networking Sites as a Marketing Tool for Business School Promotions

Kiran Kumar Thoti 4. A Review on Strategic Information Systems Planning

Ishan Pandita 5. Study on Recent Trends in Sales Promotion in India Preeti Kaushik, Neha Kukreja

NOLEGEIN Journal of Information Technology & Management eISSN: 2581-6802 Vol. 1: Issue 2

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Work-Related Risks, Facts and Findings: A Study of a Manufacturing Firm in India Subhash C. Kundu1, Bhawana Yadav2, Anshul Yadav3 1

Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar, Haryana, India Department of Management, Ganga Institute of Technology and Management, Kablana, Jhajjar, Haryana, India 3 Guru Jambheshwar University of Science and Technology, Hisar, Haryana, India

ABSTRACT This study investigates the work-related risks, facts and findings in a manufacturing firm. The study is based on the 102 respondents from an automobile manufacturing firm working in Haryana, India. Risks associated in the manufacturing sector are i.e. fire, chemical exposure, statutory requirement, electrocution, noise and temperature. It also involved the resolved and unresolved risk. This study is also focused on consequences related to workplace risks. Keywords: environment, hazards, risks, safety, workplace

INTRODUCTION With the introduction of globalization, it is mandatory for the organizations to follow the health and safety laws because organizations need to do hefty investment on it [1]. According to ref. [2], organizations not even prevent the employees from the accidents, but also find the reasons of the accidents at the workplace. Flenton [3] stated those workplace injuries and deaths are increasing due to improper methods of production. Work related illness and accidents are comprehensive problems for all the organizations as the individual as well as the whole society suffer [4]. Flenton has the opined that as the industries are growing at the escalated rate due to improper method of production, workplace injuries and deaths are increasing. Management unconscious about the safety and law of compliance is one of the major reasons of the accidents at the workplace [5]. On the basis of Bhopal gas disaster, researcher concludes the organization should have considerable investment in the health and safety issues like proper work area, standardized

machinery and equipment, proper training for workers, etc. Objectives of the Study The main objective of the study is to assess the risks and facts related to safety in manufacturing firm operating in India. Further it aims to find the high risk, moderate risk, and low risk in the firm. REVIEW OF LITERATURE Fire Fire is serious risk related to businesses. It can injure the people as well as kill the employees destroy business premises, machinery and the stock of material (raw material, semi-finished goods and finished goods). Employer responsible should provide the directions, information and training for the fire protection. Adequate fire precautions should be available at the right place and the right time [7]. Research has shown that proper arrangement related to fire by the management leads to improve the performance [8]. Workplace risk management practices are involved in providing appropriate training to right person at the right time. In a survey of

NOLEGEIN Journal of Information Technology & Management eISSN: 2581-6802 Vol. 1: Issue 2

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Indian Trade Union: a with Global perspectives SWOT Analysis Anuradha Sinha * Ex-Assistant Professor, MBA Department, Rakshpal Bahadur Management Institute, Greater Noida, Uttar Pradesh, India

ABSTRACT A trade union is an organization of workers performing together, who are looking for to protect and promote their mutual interests through collective bargaining. Trade unions are primarily based upon the idea of "class-battle" between the capitalist employers and their workers. Trade unions have three cardinal ideas; cohesion is power, Equality of pay for same work, safety of employment. Trade unions have step by step developed and have now come to occupy a vital place in the modern-day industrial order. They've now grow to be huge institutions; they have now grow to be institutions which are interested in the social, cultural and political development of the country. Nowadays, in the world of globalization, trade union motion is not totally a motion for advancing claims as a movement looking for to increase the fabric wellbeing of its participants however, it has grown right into a pressure which no longer only defends the global, political, social and cultural pastimes of its participants but also incorporates out unique duties affecting enterprising and intellectual people particularly with regard to their career, jobs, salaries, paid vacations, vocational schooling, leisure and health improvement program and so forth at global outset. Keywords : ICFTU (International Confédération of Free Trade Union), Trade union, WTO (World Trade Organisation)

INTRODUCTION Trade union in India is the main instrument for promoting the trade union movement and championing the reason of running class in India. The Madras labor union became the primary prepared trade union in India accompanied by using various trade unions in the Indian business centers [1]. The government of India passed the Trade Unions Act in 1926, which legalized the registered trade Union in India. The Act additionally offers protection to these trade unions towards positive civil and crook cases.

1945 [2]. It remained the central trade union organization in India. Some other trade unions in India are:

SIGNIFICANT TRADE UNION (TU) IN INDIA At present scenario, there are various trade unions in India which are engaged in regulating the interest of the workers. The All India Trade Union Congress (AITUC) is the oldest trade union in India since

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All India Bank Officers Confederation (AIBOC): It is the premier organization of Bank Officers in India. This TU in India stands apart from the others as it is organized purely on apolitical lines. Hind Mazdoor Sabha (HMS): It was formed for an independent and free trade union movement in India. HMS is 3rd largest TU in India after the All India Trade Union Congress and the Indian National Trade Union [3]. All India State Government Employees Federation (AISGF): It is a trade union organization which represents state employees and teachers of different states in India. Center of Indian Trade Unions (CITU): It is one of the main Indian

NOLEGEIN Journal of Information Technology & Management eISSN: 2581-6802 Vol. 1: Issue 2

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Impact of Social Networking Sites as a Marketing Tool for Business School Promotions Kiran Kumar Thoti* Assistant Professor (SL), MBA Department, Sree Vidya Nikethan Institute of Management, Tirupati, Andhra Pradesh, India

ABSTRACT In selecting a Business School (B School), a prospective student finds it very difficult in selecting the right choice for him/her. Most of the B Schools promise the same facilities, infrastructure, placements, and exposure to various subjects, etc. A student is bombarded with various choices and finds it difficult to find the right B School. Hence, it is necessary for a student to find a trusted source of information in selecting a B School. Marketers of B Schools at the same time are finding it hard to market their institutions, create a brand and sell the college and courses to students. A lot of expenditure is spent on promoting colleges through advertisements, college fairs, and event sponsorships. Social networking sites are becoming more and more popular by the day. The enormous growth rate of social networking sites like Facebook, Twitter, LinkedIn etc are evidence for the same. More businesses are looking forward to harness the huge potential which these social networking sites offer to expand their business and to reach out to large numbers of audience in a very cost effective way. These sites are hugely popular among the masses, provide a media for interaction and communication directly and build trust and relationship. The study aims to understand the influence of word-of-mouth communication and social networking sites in selecting a B School. It would also help to understand the effectiveness of these methods of marketing over traditional methods of marketing, such as advertising. The study would also give an insight on the various parameters that would influence the decision making of a student. This study also seeks to understand how the people are using social networking sites as well as their attitudes to this form of communication. Keywords: digital marketing, marketing, social network

INTRODUCTION A social networking service also known as social networking site (SNS) is a platform for the users to interact their opinions through online tool. It helps the people to build social network or social relations which known people and unknown people can connect to each other and share idea for extension of business and knowledge. People also use social media for sharing their person or career interests, actives, backgrounds or real life connection through online platform of social networking.

Social networking services vary in format and the number of features and they can incorporate new information and communication tools, social networking can operate using tablets, desktops, mobile phones, smart phones, and smart watches, laptops through connection of 3G or 4G network. Social networking also help for sharing photos, documents, videos, live chat, group chat using Share-it app, WhatsApp, Facebook, LinkedIn, etc. On the flip side, there are dangers associated with social networking sites that

NOLEGEIN Journal of Information Technology & Management eISSN: 2581-6802 Vol. 1: Issue 2

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A Review on Strategic Information Systems Planning Ishan Pandita Department of Computer Technology, Priyadarshini College of Engineering, Nagpur, India

ABSTRACT Strategic information systems planning (SISP) is the major management issue. The utilization of Information Technology related with proper arrangement would build business accomplishment inside the association. SISP is viewed as the best method that would support the association to guarantee that IT activities are adjusted with those of whatever remains of the organizational needs. The paper focuses on some important factors of strategic information systems planning. Numerous organizations had connected SISP systems to their plans yet neglected to accomplish its most extreme advantages. The paper has tended to a few reasons of disappointment and basic achievement factors along with the determination of best practice model for the Strategic Information Systems Planning. Keywords: SISP, Planning, CSF, Processes, Organization.

INTRODUCTION Since the 1980s, Strategic Information Systems Planning (SISP) has been perceived for its commitment to organizations and has turned into an exceptionally difficult subject for researchers and experts in the ongoing years. SISP is important to enable associations to prevail in the present exceedingly focused worldwide commercial center. Various investigations have been performed on the strategic information systems planning (SISP) to help with making the usage and adequacy less demanding and increasingly beneficial. Estimating the viability of planning system success is a hypothetical test crosswise over numerous fields of authoritative research. Numerous researches have been directed to manage accomplishment to associations utilizing SISP, yet the test even after two decades still is available. Early SISP scientists utilized single measurement proportions of SISP achievement. More recently

multidimensional, multi-items proportions of SISP achievement have been proposed [1]. The way SISP approach is utilized, the SISP objectives of associations and key elements of the SISP setting relate together with SISP achievement. Basic achievement factors should be connected proficiently to achieve best outcomes. Accomplishing the goals of SISP process will direct the association to achieve aggressiveness. An effective association ought to have an efficient vital arrangement (business strategy) that would drive the strategic information systems planning. Planning information systems deliberately lined up with the business planning would enable the organization to achieve the competitive advantage. A Brief Overview Enhancing execution has dependably been most administration's concern. This would be best accomplished by adjusting of data innovation (IT) to a company's vital arranging [2, 3]. The association plans to

NOLEGEIN Journal of Information Technology & Management eISSN: 2581-6802 Vol. 1: Issue 2

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Study on Recent Trends in Sales Promotion in India Preeti Kaushik*1, Neha Kukreja2 1,2

Assistant Professor , Marketing & Communications, Atharva Institute of Management Studies, Mumbai, Maharashtra, India

ABSTRACT Deals Promotions have frequently been utilized by brands to upscale their selling and get good profit. One of the reasons for customer advancement is to inspire an immediate effect on the clients. As the merchants collaborate with clients frequently and specifically than the maker, it would be profitable conduct of the firms. Marketers use sales promotions to boost sales. Sales promotion tools vary in their effectiveness to evoke different sales responses. Companies have a specific goal when they choose to use any promotional tool. Many researchers believe that sales promotions are zero sum game. Unlike in the West, in India brand loyalists outnumber price buyers by 200%. The study reveals that sales promotions, in India, do not help in category expansion. They are effective measures for inducing brand switching, stock piling, and purchase acceleration. This paper can give knowledge about the current limited time works on being completed in this aggressive time, particularly in Indian corporate situation. Keywords: Sales Promotion, Marketing, Brands, FMCG, Consumers, offers

INTRODUCTION Sales promotions include short term offering or activities apart from advertising, personal selling, publicity and direct marketing that help stimulate, influence and entice purchase and desired behavioral responses from the target customers. Sales Promotions have regularly been utilized if all else fails for advertisers to sell stocks that are not moving. One of the reasons for a consumer promotion is to inspire an immediate effect on the buy conduct of the firms. The principle points of the investigation to assess impact of offers Promotion apparatuses on deals volume, productivity, no of clients and by and large execution of FMCG Industry. As the merchants collaborate with clients routinely and specifically than the producer, it would be

important for the FMCG organizations to coordinate discernments while estimating deals Promotion systems. Promotion is the correspondence with the clients to seek after them to purchase the item. It is the obligation of the advertising director to pick the correspondence media and mix them into a successful Promotion program. These are in excess of one sort of instruments used to advance deals. The mix of these apparatuses with a view to keep up and make deals is known as Promotion blend. Promotion mix is the name given to the mix of strategies utilized in speaking with clients. There are four instruments of Promotion blend viz. commercial, individual offering, attention and sales promotion. These are called components of promotion mix [1]. Promotion is one of the components of promoting blend. Promotion choices are