NOLEGEIN Journal of Business Ethics , Ethos & CSR 2018 Issue 2 by Mba Journals

A-118, 1st Floor, Sector-63, Noida- 201301(U.P.), India Tel: 91(0)1209 1 4781211/216/219 Mobile: +91-9810078958 t 0 E-mail: info@mbajournals.in, Website: www.mbajournals.in i e 2 m icl b rt u S A Industry Finance r NOLEGEIN Journal of Financial Planning NOLEGEIN Journal of Information u and Management Technology & Management o Y MBA Journals, An imprint of Consortium e-Learning Network Pvt. Ltd.

Systems « NOLEGEIN Journal of Business Ethics, Ethos & CSR « NOLEGEIN Journal of Entrepreneurship Planning,

Development and Management « NOLEGEIN Journal of Operations Research &

Management

Volume 1 Issue 2 2018

www.mbajournals.in

Nolegein Journal of Business Ethics, Ethos & CSR July–December 2018

Business « NOLEGEIN Journal of Management Information

eISSN: 2581-5601

Management « NOLEGEIN Journal of Business Risk Management « NOLEGEIN Journal of Corporate & Business Laws « NOLEGEIN Journal of Organizational Behavior

Management « NOLEGEIN Journal of Leadership and Strategic

Management

« NOLEGEIN Journal of Supply Chain and Logistics

Management

Marketing

HRM « NOLEGEIN Journal of Performance Management &

Retention Strategies « NOLEGEIN Journal of Human Resource

Management & Development

« NOLEGEIN Journal of Global Marketing « NOLEGEIN Journal of Advertising and Brand

Management « NOLEGEIN Journal of Consumer Behavior & Market

Research

Management Book Series « Business « Management « Marketing

Benefits for Book Author/Series Editor « Free Online and Print Certificate « Separate Biography Page in Book « Royalty for Complete Book (Single Author)

« Finance

« Royalty for Series Editor

« Industry « Human Resource Management

Our Programmes « Management Books/Ebooks « Management Databases « Video Journals

Publish Your Conferences, Seminars & Management Events

« Management E-training Programmes

Send us New Book Proposals and Associate with us as Author, Editor, Reviewer. If you are interested, Please write us at: hema@mbajournals.in or info@mbajournals.in You can also directly upload your article on our website: www.mbajournals.in

Helpline Support 0120-4781219/220

NOLEGE IN The Knowledge Repository

NOLEGEIN Journal of Business Ethics, Ethos & CSR

MBA Journals a bouquet of 16 Journals is an authentic research publication which disseminates knowledge dealing with 6 domains as Business, Finance, HRM, Industry, Management and Marketing. We ensure good practice of Management, Business and Administration. We encourage research and thinking, and attempt to contribute to a better perception of MBA theories, its framework, resources, structures, systems, processes and performance of organizations, as its focal point is on research and reflections relevant to academicians and practicing managers.

Objectives of MBA Journals ü Promotion of articles related with Management, Business and Administration domains. ü Publication of genuine articles through proper peer review process. ü Publishing Special Issues on Conferences. ü Preparing online platform for other print Journals. ü Empowering the libraries with online and print Journals in MBA domains.

Features of MBA Journals ü Employs Open Journals System (OJS) – A Journal Management & Publishing System. ü Rapid online submission and publication of papers, soon after their formal acceptance/ finalization. ü Free online access to the abstracts of all articles. ü An effective global web exposure for your Journal. ü A chance to preserve your research/review work, online. ü An initiative to share and empower knowledge worldwide. ü A mode to generate interest in your subject area. ü Facilitates linking with the other authors or professionals.

MBA Journals (An imprint of Consortium e-Learning Network Pvt. Ltd.), having its Marketing office located at Office No.

4, First Floor, CSC pocket E Market, Mayur Vihar Phase II, New Delhi-110091, India is the Publisher of Journals. Statements and opinions expressed in the Journal reflect the views of the Author(s) and are not the opinion of MBA Journals unless so stated. Subscription Information and Order Cost of Journal National Subscription „Print: Rs. 3250/- per Journal (includes 2 print issues), Single Issue copy purchase Rs. 1800/copy „Online: Rs. 3250/- per Journal (includes 2 print issues) plus 18% GST „Print + Online: Rs. 4250/- per Journal (includes 2 print + 2 online issues) plus 18% GST

International Subscription „Online Only- $149, Print Only-$149 (includes 2 print issues) „Online + Print-$200 (includes 2 print issues + online access of published back volumes)

To purchase print compilation of back issues please send your query at info@mbajournals.in Subscription must be prepaid. Rates outside the India include speed delivery charges. Prices subject to change without notice. Mode of Payment: At per cheque, Demand draft, and RTGS (payment to be made in favor of Consortium e-Learning Network Pvt. Ltd. payable at Delhi/New Delhi. Online Access Policy A). For Authors: In order to provide maximum citation and wide publicity to the authors work, MBA Journals also have Open Access Policy; Authors who would like to get their work open access can opt for Optional Open Access publication at nominal cost as follows: India, SARC and African Countries: INR 1500 including single hard copy of Author's Journal. Other Countries: USD 200 including single hard copy of Author's Journal. B.) For Subscribers: Online access will be activated within 72 hours of receipt of the payment (working days), subject to receipt of correct information on user details/Static IP address of the subscriber. The access will be blocked: If the user requests for the same and furnishes valid reasons for blocking due to technical issue. Misuse of the access rights as per the access policy. Advertising and Commercial Reprint Inquiries: MBA Journals with wide circulation and visibility offer an excellent media for showcasing/promotion of your products/services and the events-namely, Conferences, Symposia/Seminars etc. These journals have very high potential to deliver the message across the targeted audience regularly with each published issue. The advertisements on bulk subscriptions, gift subscriptions or reprint purchases for distribution etc. are also very welcome. Lost Issue Claims: Please note the following when applying for lost or missing issues: Claims for print copies lost will be honored only after 45 days of the dispatch date and before publication of the next issue as per the frequency. Tracking id for the speed post will be provided to all our subscribers and the claims for the missing Journals will be entertained only with the proofs which will be verified at both the ends. Claims filed due to insufficient (or no notice) of change of address will not be honored. Change of Address of Dispatch should be intimated to MBA Journals at least 2 months prior to the dispatch schedule as per the frequency by mentioning subscriber ID and the subscription ID. Refund requests will not be entertained. Legal Disputes All the legal disputes are subjected to Delhi Jurisdiction only. If you have any questions, please contact the Publication Management Team: info@mbajournals.in; Tel: +91 0120-4781219.

NOLEGEIN Journal of Business Ethics, Ethos & CSR Nolegein - Journal of Business Ethics, Ethos & CSR is focused towards the rapid publication in the following areas of

Focus and Scope of the Journal

! ! ! ! ! ! ! ! ! ! ! ! ! !

Accounting Ethics Goods and Service Tax Behavioral ethics (e.g., moral identity, decision making, etc.) Business ethics and the global economy Employment Ethics Health care ethics Management ethics Marketing & sales ethics Virtue theory Corporate behavior Corporate benefit Corporate governance Corporate Social Entrepreneurship Corporate sustainability Sections covered by this journal are review papers, research papers, interviews, news, companies/

institutions write-ups, short popular articles and case studies. All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance. No part of this publication may be reproduced, stored in retrieval or transmitted in any form without written permission to the publisher. To cite any of the material contained in this journal, in English or translation, please use the full English reference at the beginning of each article. To reuse any of the material, please contact MBA Journals. The author(s) is/are solely responsible for the content of the article(s) published in the MBA Journals platform (an imprint of Consortium e-Learning Network Private Ltd.). The published articles are not constituted or deemed to constitute any representation of view of the editors or publisher. The data presented therein are correct or sufficient to support the conclusions reached or that the experiment design or methodology is adequate and the information, opinions, views presented in the article reflect the views of the authors and contributors of the article and not the opinion of publisher or the editorial board. Under no circumstances publisher should be held responsible for the acts of misrepresentation, plagiarism, wrongful presentation of facts, omissions, neglect or willful representation of information against the ethical norms of journal. (info@mbajournals.in)

PUBLICATION MANAGEMENT TEAM

Chairman Mr. Puneet Mehrotra Director

Members

Ms. Hema Arora Management (Sr.) hema@mbajournals.in

Ms. Pooja Kumari Management pooja@celnet.in

Business Ÿ Ÿ Ÿ

Ÿ Ÿ

Management

NOLEGEIN Journal of Management Information Systems NOLEGEIN Journal of Business Ethics , Ethos & CSR NOLEGEIN Journal of Entrepreneurship Planning, Development and Management NOLEGEIN Journal of Operations Research & Management NOLEGEIN Journal of Supply Chain and Logistics Management

NOLEGEIN Journal of Global Marketing NOLEGEIN Journal of Advertising and Brand Management NOLEGEIN Journal of Consumer Behavior & Market Research

NOLEGEIN Journal of Financial Planning and Management

Ÿ Ÿ Ÿ

NOLEGEIN Journal of Business Risk Management NOLEGEIN Journal of Corporate & Business Laws NOLEGEIN Journal of Organizational Behavior Management NOLEGEIN Journal of Leadership and Strategic Management

HRM

Marketing Ÿ

Ÿ Ÿ

NOLEGEIN Journal of Performance Management & Retention Strategies NOLEGEIN Journal of Human Resource Management & Development

Finance

Industry

For any Dispatch and Online Access related Query, Please Contact Mr. Asan Kumar Tel. no.: (+91) 120 4781225 E-mail: asank@celnet.in

NOLEGEIN Journal of Information Technology & Management

For any Sales and Marketing related Query, Please Contact Mr. Rahul Kumar Marketing Manager Tel. no.: (+91) 120 4781211; (+91) 9810078958 E-mail: rahul@stmjournals.com; subscriptions@mbajournals.in, info@mbajournals.in

Tel:-0120-4781200 (Please contact here for extn.)

EDITORIAL BOARD MEMBERS Dr. Radha Raghuramapatruni Associate Professor Department of Economics & International Business in management, GITAM School of International Business, Visakhapatnam, Andhra Pradesh, India

Dr. Pooja Malhotra Assistant Professor Department of Business and Economics in management, Dyal Singh (PG) College, Karnal, Haryana, India

Dr. Mrs. Seema Shahaji Desai Associate Professor Department of Management Studies, Rajarambapu Institute of Technology, Rajaramnagae, Sangli, Maharashtra, India

Dr.C. Ramesh Professor and Dean Department of MBA, School of Pharmaceutical Management IIHMR University, Jaipur, Rajasthan, India

Dr. Niva Bhandari Assistant Professor Business Communication Co-ordinator â&#x20AC;&#x201C; Corporate Communication,Management Development Institute Gurgaon, Haryana, India

Dr. R.Jubi Director Department of Operations & HR in management, MarThoma Institute of Information Technology, Kollam, Kerala, India

Neha Bhardwaj Assistant Professor Department of E-Businessand Marketing in Management, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

Dr. Mahajan Shrikrishna Shankar Professor Department of Commerce and Management, Shivaji University, Kolhapur, Maharashtra, India

Dr.R.Sampath Kumar Joint Director Department of Business Management ,Osmania University, Hyderabad, Telangana, India

Dr. Prasanta Kumar Padhy Pro-Vice Chancellor Berhampur University, Brahmapur, Odisha, India

Dr. Sudipta majumdar Assistant Professor Department of Management, Amity Business School, Amity University, Kolkata, India

Rohini Jha Assistance Professor Department of Management, Birla Institute of Technology, Ranchi, Jharkhand, India

Mrs. Avneet kaur Assistant Professor Department of Management, Jaipuria institute of Management, Ghaziabad, Uttar Pradesh, India

From the Director's Desk Dear Readers, We would like to present, with great pleasure, the inaugural First volume of a new scholarly journal, NOLEGEIN Journal of Business Ethics, Ethos & CSR. This journal is part of the Business Management, and is devoted to the scope of present management issues, from different perspectives. This new journal was planned and established to represent the growing needs of business management as an emerging and increasingly vital field, now widely recognized as an integral part of Management. Its mission is to become a voice of the Management community, addressing researchers and practitioners in this area. The core vision of NOLEGEIN Journal of Business Ethics, Ethos & CSR in MBA Journals is to propagate novel awareness and know-how for the profit of mankind ranging from the academic and professional research societies to industry practitioners in a range of topics in advertising in general. MBA Journals acts as a pathfinder for the scientific community to publish their papers excellently and well on-time. NOLEGEIN Journal of Business Ethics, Ethos & CSR focuses on original high-quality research in the Behavioral ethics, marketing & sales ethics, Corporate Social Entrepreneurship, Health care ethics, Employment Ethics etc. The Journal is intended as a forum for practitioners and researchers to share the views of advertising and brand management in the area. Many researchers have contributed to the creation and the success of the Business Ethics, Ethos & CSR Management. We are very thankful to everybody within that community who supported the idea of creating an innovative platform. We are certain that this issue will be followed by many others, reporting new developments in the field of Business Ethics, Ethos & CSR. This issue would not have been possible without the great support of the Editorial Board members, and we would like to express our sincere thanks to all of them. We would also like to express our gratitude to the editorial staff of MBA Journals, who supported us at every stage of the project. It is our hope that this fine collection of articles will be a valuable resource for Management readers and will stimulate further research into the vibrant area of Business Ethics, Ethos & CSR.

Puneet Mehrotra Managing Director

Contents CSR Activities AND its Significance

Abhay Desai Review on Global Practice of Housing Demand Fulfilment for Low Income Group People

S.K. Shah, A.K. Mishra An Overview of the Facts Related to the Socio-economic Status of Women in India

Aakanksha Gupta Contribution by Indian Oil Corporation Limited Toward the Welfare of the Society

Divya Aggarwal Organization Development and Its Relevance in the VUCA World Sharon D'Souza

NOLEGEIN Journal of Business Ethics, Ethos & CSR eISSN: 2581-5601 Vol. 1: Issue 2

www.mbajournals.in

CSR Activities AND its Significance Abhay Desai Assistant Professor (Marketing), Atharva Institute of Management Studies, Mumbai, Maharashtra, India

ABSTRACT The case study describes about the corporate social responsibility (CSR) activities performed by the company amidst the controversies erupted because of peculiar sales and marketing policies implemented by the company to augment their business. CSR defines the company’s contribution to the society, but at the same time, unethical business practices are likely to dilute the impact of CSR done by the company regardless of its stature in the industry. Keywords: CSR, excessive customer focus, unethical practices

INTRODUCTION GlaxoSmithKline Pharmaceuticals Ltd. (GSK) is one of the most reputed pharmaceutical companies in the world. They came into controversy regarding their sales and marketing policies in China [1]. The company is generous when it comes to giving back to the society. When the company gets into controversy, does the corporate social responsibility (CSR) help the company in defending its image and reputation in the market place. CONCEPT OF CSR CSR is about how companies manage the business processes to produce an overall positive impact on society. For many companies who practice CSR, brings in good fortune for the company because the society gives back to such companies handsomely. It not only strengths the image of the company, it also gives good business to the company in the long run. As a result, the companies become financially stronger, more vibrant and they can do greater things for the society. In the ultimate analysis, it is the image of the company that matters to the society.

Hence, companies try and do more CSR when they get into any problems or controversy with respect to their products or services [2]. Today, organizations that want to achieve long-term success must consider what is known as the triple bottom line: economic, environmental and social. This triple bottom line is also known as the 3Ps: profit, planet and people. Corporate Social Responsibility is always a major part of any large company’s corporate planning; it gives phenomenal benefits to a company in the short run as well as long run. Moreover, CSR can have profound impact on profits, planet and people [3]. The benefits of an effective CSR approach to an organization are• Stronger performance and profitability • Improved relations with the investment community and access to capital • Enhanced employee relations and company culture • Risk management and access to social opportunities • Stronger relationships with communities and legal regulators

NOLEGEIN Journal of Business Ethics, Ethos & CSR eISSN: 2581-5601 Vol. 1: Issue 2

www.mbajournals.in

Review on Global Practice of Housing Demand Fulfilment for Low Income Group People S.K. Shah1, A.K. Mishra2* 1

Engineer, Division Office, Department of Urban Development and Building Construction, Saptari, Rajbiraj, Kathmandu, Nepal 2 Assistant Professor, Shanker Dev Campus, Kathmandu, Nepal

ABSTRACT The number of slums and squatters are increasing at very high rate. The overall objective of this study was to review the practice of fulfilling the housing needs for the low-income group focused to Nepal and India with reference of the global practice. Content analysis from different sources has been done. The problem of housing for low income people is all over the world different nation has adopted different approaches. The major cities are undergoing an urban explosion rather than managed urban growth. Access to employment opportunities, the market, infrastructure, suitability and affordability are major influencing factor to fulfill housing demand. The rent should be based on their monthly income according to their affordability. The suitability and affordability of the approaches need to study. Further study to find the suitable way to address the housing need should be conducted for specific nation and city. A detail study is required about the relation between the economic status and housing need of the low-income groups to find out the most important factors necessary to change the housing need into housing demand for validating the study by taking few cases from densely populated city of the world. Keywords: affordability, approaches, housing demand, suitability

INTRODUCTION Housing being one of the basic needs of the people, it is necessary to make the provision for providing the adequate housing facility to the people of all the groups including the people of low-income group, poor and excluded group to pave the path for the sustainable and equitable development of the world. The price of housing is increasing day by day which is a big challenge throughout the world and slum is a global issue and providing shelter to homeless people is fundamental requirement for the globe. Commonly a question is arising on the ethical integrity of the state to include the excluded. So, the main purpose of the study is to review the global practice of addressing the housing need of low-income people. It will be

helpful to planner and policy maker for overcoming the problem. Hope ignition of idea of the state and sharing of knowledge will result into global unity to overcome the issue of homeless people. Deductive and inductive both approaches have adopted for the content analysis of literature. LITERATURE REVIEW The Low Income Groups According to the World Bank reports, the groups of people with daily income less than US $ 1.25 are considered as the lowincome groups or the poor groups. There are also many other official standard definitions of the low-income groups or the poor groups based on calorie intake and proportion of the expenditure on food

NOLEGEIN Journal of Business Ethics, Ethos & CSR eISSN: 2581-5601 Vol. 1: Issue 2

www.mbajournals.in

An Overview of the Facts Related to the Socioeconomic Status of Women in India Aakanksha Gupta* Student, Ajay Kumar Garg Institute of Management, Ghaziabad, Uttar Pradesh, India

ABSTRACT Presently, women are involved in all possible fields like politics, research, military, etc., so they are contributing in economic growth as they are moving toward employment and save their money for increasing their wealth. They depend on the income, high returns and future security. Modern women can manage the family responsibility as well as economic responsibility similarly. The women are financially comfortable, investing regularly and competent enough to understand the importance of investment and savings in their life and more concentrated toward increasing their standard of living as well. Most of the respondents can support their families as well as smoothly manage their dependents’ life with the help of their employment income. Women are the most productive part of our society, so they need to be aware of all information, and as they are working in our society for economic growth, they must be treated as equal to their counterparts in the society. Keywords: CSR, employment opportunities, organizational support, socio-economic development for women, women empowerment

INTRODUCTION Women’s roles in the society have been diversifying into multiple dimension. Earlier, women were thought to only remain confined to the domestic chores and serving the family and men were responsible to earn money and were the sole providers, but now, as more women are getting educated, they are learning that they don’t have to limit themselves to the confines of their homes and that they have equal rights to the opportunities to work as do they counterparts. In the wake of urbanization, industrialization, economic development, the accessibility to wider options are becoming a reality for the women which is not only important for the development of the country but is providing financial independence to the women. Their involvement in the political and social sphere is bringing in balance and stability to the world.

There were times once the prime role of girls was confined to her home duties. However, as times modified, the planet completes that her potential was meant to be explored in varied fields. Today’s women are performing several roles like that of an arduous worker, a shrewd boss, balancing home and work with such ease and beauty that's simply remarkably. The prosperity and growth of a nation is measured by the status and development of its women as they represent one-half of its population; however, they conjointly influence the expansion of the remaining one-half of the population. SOCIAL DISCRIMINATION AND UNDERREPRESENTATION OF WORKING WOMEN IN INDIA Women’s financial gain is usually thought of as a supplementary financial gain in the family. Typically, women’s work/domestic

NOLEGEIN Journal of Business Ethics, Ethos & CSR eISSN: 2581-5601 Vol. 1: Issue 2

www.mbajournals.in

Contribution by Indian Oil Corporation Limited Toward the Welfare of the Society Divya Aggarwal* Student, Ajay Kumar Garg Institute of Management, Ghaziabad, Uttar Pradesh, India

ABSTRACT Apart from generating employment opportunities, the business and social partnerships of Indian Oil have had a positive impact on the society, besides generating employment opportunities. Their CSR team gives a lot of importance to healthcare, women empowerment and education. Indian Oil’s R&D team is dedicated to developing technologies and programs which aid the optimum utilization of the available resources to ensure full energy utilization and independence. Indian Oil is also focused on the utilization of indigenous technologies using indigenous resources which further helps to maximize the output. Keywords: corporate social responsibility, immunity welfare, sustainable business, women empowerment

INTRODUCTION Indian Oil is known for its involvement in social welfare activities across the nation in addition to bringing fuel to the farthest corners of this country. Indian Oil's key welfare activity areas include “safe drinking water and protection of water resources” and “healthcare and sanitation”. Indian Oil is also promoting “education and employment-enhancing vocational skills”, “women empowerment and socially/economically backward groups”, etc. The corporate social responsibility (CSR) projects are dedicated to improving the quality of life for the community and the people from the under-privileged section of the society. Indian Oil began its welfare activities even before the CSR legislation. A whopping amount of Rs. 331.05 crore was used for CSSR activity in the year 2014–2015. The Indian Oil Sachal Swasthya Seva free mobile healthcare service has been contributing a lot to almost 1.5 million patients every year. The motto of Indian

Oil has been to nurture partnership with employees, with their vendors or suppliers, the resellers and the communities for their commitment to uninterrupted supply of good-quality material; for providing the products and world-class customer service to the customers; and for contributing to making the corporation a success and making it a household name, respectively [1]. IndianOil is committed to growing as a business and brings value to every life that it touches. It organizes tree plantation drives in order to spread awareness and carries out carbon and water foot printing manually. It works on reducing carbon foot print by planting trees. Any major business events are made carbon neutral through planting a tree. Solar photovoltaic (PV) power generation systems are installed at retail outlets to reduce the emission of GHG emission. RO solarization will soon be implemented in all the retail outlets and Indian Oil also has plans to bring electricity and light to the impoverished sections of the society with the help of solar lanterns. With more and

NOLEGEIN Journal of Business Ethics, Ethos & CSR eISSN: 2581-5601 Vol. 1: Issue 2

www.mbajournals.in

Organization Development and Its Relevance in the VUCA World Sharon D’Souza* Assistant Professor, Atharva Institute of Management and Studies, Mumbai, Maharashtra, India

ABSTRACT In today’s dynamic VUCA (Volatile–Uncertain–Complex–Ambiguous) World, there is a growing need for the formulation and implementation of the most effective organization development (OD) strategies and techniques for enhancing both the individual and organizational productivity. OD is an applied behavioral science domain that deploys an ever-evolving strategy used to develop the employees and functions of an organization. It is a specific, planned and continuous process that aims to increase organizational effectiveness. The pertinent area to probe is the viability and consequence of the planned OD process in an unplanned and unpredictable VUCA environment. This paper is an attempt to study the concept, significance and impact of OD in the flickering and ever transforming VUCA World. Keywords: organizational culture, organization development, organizational effectiveness, VUCA World.

INTRODUCTION The Inception and Concept of Organization Development The study of organization development (OD) can be traced back to the year 1930 when human relations study became prominent [1]. This was the era which emphasized on the influence of organizational structures and processes on worker behavior and motivation. Kurt Lewin, the founding father of OD, proposed various OD theories and practices based on group dynamics and action research that transformed OD into the influential field of Organizational Human Resource Management; it is today. Burke (1994) defined OD as a planned process of change that is brought about in an organization’s culture through the utilization of behavior science technologies, research and theory [2]. Also, Beckhard (1969) points out four most significant characteristics of an OD process, namely: • A process that is long term and thoroughly planned

• • • • •

• •

To be carried out on an organizationwide scale Managed from the top Aimed to enhance organization effectiveness through systematic interventions and techniques Beer (1980) talks about three primary goals of the O.D process: Aims to strengthen the conformity between the organization structure, processes, strategy, people and culture. For instance, a bureaucratic organization with a rigid work culture and process differs from an organization with a flexible outlook with respect to its processes, strategy and culture. Formulating and implementing innovative organizational solutions Enhancing the organization’s selfrenewing capacity

EVOLUTION OF ORGANIZATION DEVELOPMENT Beginning from the year 1898 to 1947, OD was introduced as a well-established

Systems « NOLEGEIN Journal of Business Ethics, Ethos & CSR « NOLEGEIN Journal of Entrepreneurship Planning,

Development and Management « NOLEGEIN Journal of Operations Research &

Management

Volume 1 Issue 2 2018

www.mbajournals.in

Nolegein Journal of Business Ethics, Ethos & CSR July–December 2018

Business « NOLEGEIN Journal of Management Information

eISSN: 2581-5601

Management « NOLEGEIN Journal of Business Risk Management « NOLEGEIN Journal of Corporate & Business Laws « NOLEGEIN Journal of Organizational Behavior

Management « NOLEGEIN Journal of Leadership and Strategic

Management

« NOLEGEIN Journal of Supply Chain and Logistics

Management

Marketing

HRM « NOLEGEIN Journal of Performance Management &

Retention Strategies « NOLEGEIN Journal of Human Resource

Management & Development

« NOLEGEIN Journal of Global Marketing « NOLEGEIN Journal of Advertising and Brand

Management « NOLEGEIN Journal of Consumer Behavior & Market

Research

Management Book Series « Business « Management « Marketing

Benefits for Book Author/Series Editor « Free Online and Print Certificate « Separate Biography Page in Book « Royalty for Complete Book (Single Author)

« Finance

« Royalty for Series Editor

« Industry « Human Resource Management

Our Programmes « Management Books/Ebooks « Management Databases « Video Journals

Publish Your Conferences, Seminars & Management Events

« Management E-training Programmes

Helpline Support 0120-4781219/220

NOLEGE IN The Knowledge Repository