NOLEGEIN Journal of Business Ethics , Ethos & CSR 2018 Issue 1 by Mba Journals

NOLEGEIN Journal of Business Ethics, Ethos & CSR

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NOLEGEIN Journal of Business Ethics, Ethos & CSR Nolegein - Journal of Business Ethics, Ethos & CSR is focused towards the rapid publication in the following areas of

Focus and Scope of the Journal

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Accounting Ethics Goods and Service Tax Behavioral ethics (e.g., moral identity, decision making, etc.) Business ethics and the global economy Employment Ethics Health care ethics Management ethics Marketing & sales ethics Virtue theory Corporate behavior Corporate benefit Corporate governance Corporate Social Entrepreneurship Corporate sustainability Sections covered by this journal are review papers, research papers, interviews, news, companies/

institutions write-ups, short popular articles and case studies. All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance. No part of this publication may be reproduced, stored in retrieval or transmitted in any form without written permission to the publisher. To cite any of the material contained in this journal, in English or translation, please use the full English reference at the beginning of each article. To reuse any of the material, please contact MBA Journal. The author(s) is/are solely responsible for the content of the article(s) published in the MBA Journals platform (an imprint of Consortium e-Learning Network Private Ltd.). The published articles are not constituted or deemed to constitute any representation of view of the editors or publisher. The data presented therein are correct or sufficient to support the conclusions reached or that the experiment design or methodology is adequate and the information, opinions, views presented in the article reflect the views of the authors and contributors of the article and not the opinion of publisher or the editorial board. Under no circumstances publisher should be held responsible for the acts of misrepresentation, plagiarism, wrongful presentation of facts, omissions, neglect or willful representation of information against the ethical norms of journal. (info@mbajournals.in)

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NOLEGEIN-Journal of Financial Planning and Management

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EDITORIAL BOARD MEMBERS Dr. Radha Raghuramapatruni Associate Professor Department of Economics & International Business in management, GITAM School of International Business, Visakhapatnam, Andhra Pradesh, India

Dr. Pooja Malhotra Assistant Professor Department of Business and Economics in management, Dyal Singh (PG) College, Karnal, Haryana, India

Dr. Mrs. Seema Shahaji Desai Associate Professor Department of Management Studies, Rajarambapu Institute of Technology, Rajaramnagae, Sangli, Maharashtra, India

Dr.C. Ramesh Professor and Dean Department of MBA, School of Pharmaceutical Management IIHMR University, Jaipur, Rajasthan, India

Dr. Niva Bhandari Assistant Professor Business Communication Co-ordinator â&#x20AC;&#x201C; Corporate Communication,Management Development Institute Gurgaon, Haryana, India

Dr. R.Jubi Director Department of Operations & HR in management, MarThoma Institute of Information Technology, Kollam, Kerala, India

Neha Bhardwaj Assistant Professor Department of E-Businessand Marketing in Management, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India

Dr. Mahajan Shrikrishna Shankar Professor Department of Commerce and Management, Shivaji University, Kolhapur, Maharashtra, India

Dr.R.Sampath Kumar Joint Director Department of Business Management ,Osmania University, Hyderabad, Telangana, India

Dr. Prasanta Kumar Padhy Pro-Vice Chancellor Berhampur University, Brahmapur, Odisha, India

Dr. Sudipta majumdar Assistant Professor Department of Management, Amity Business School, Amity University, Kolkata, India

Rohini Jha Assistance Professor Department of Management, Birla Institute of Technology, Ranchi, Jharkhand, India

Mrs. Avneet kaur Assistant Professor Department of Management, Jaipuria institute of Management, Ghaziabad, Uttar Pradesh, India

From the Editor's Desk Dear Readers, We would like to present, with great pleasure, the inaugural First volume of a new scholarly journal, NOLEGEIN Journal of Business Ethics, Ethos & CSR. This journal is part of the Business Management, and is devoted to the scope of present management issues, from different. This new journal was planned and established to represent the growing needs of business management as an emerging and increasingly vital field, now widely recognized as an integral part of Management. Its mission is to become a voice of the Management community, addressing researchers and practitioners in this area. The core vision of NOLEGEIN Journal of Business Ethics, Ethos & CSR in MBA Journals is to propagate novel awareness and know-how for the profit of mankind ranging from the academic and professional research societies to industry practitioners in a range of topics in advertising in general. MBA Journals acts as a pathfinder for the scientific community to published their papers at excellently, well-time & successfully. NOLEGEIN Journal of Business Ethics, Ethos & CSR focuses on original high-quality research in the Behavioral ethics, marketing & sales ethics, Corporate Social Entrepreneurship, Health care ethics, Employment Ethics etc. The Journal is intended as a forum for practitioners and researchers to share the views of advertising and brand management in the area. Many researchers have contributed to the creation and the success of the Business Ethics, Ethos & CSR Management. We are very thankful to everybody within that community who supported the idea of creating an innovative platform. We are certain that this issue will be followed by many others, reporting new developments in the field of Business Ethics, Ethos & CSR. This issue would not have been possible without the great support of the Editorial Board members, and we would like to express our sincere thanks to all of them. We would also like to express our gratitude to the editorial staff of MBA Journals, who supported us at every stage of the project. It is our hope that this fine collection of articles will be a valuable resource for Management readers and will stimulate further research into the vibrant area of Business Ethics, Ethos & CSR.

Puneet Mehrotra Managing Director

Contents 1. Sales and Distribution of Itel Mobile at Gorakhpur Ravi Krishna Pandey

2. Management Thoughts and Srimad Bhagavad Gita Pooja Malhotra

3. Studying Intercultural Contact Through Stereotype Threat Nimisha Gupta

4. An Analysis on Enhancing Brand Equity of Kerala Tourism Development Corporation for the Economic Growth of Kerala Jayalakshmy, Panchanatham

5. Ethics in Business: The Strong Pillar of a Successful Entrepreneur R. Jubi

6. Ethical Business Practices in Different Contexts: A Review Somveer Kush

NOLEGEIN: Journal of Business Ethics, Ethos & CSR Vol. 1: Issue 1

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Sales and Distribution of Itel Mobile at Gorakhpur Ravi Krishna Pandey* Department of MBA, United Institute of Management, Greater Noida, UP, India

ABSTRACT New generation can be called as smart phone generation as most of the young generations are busy with their smart phone all the time. A smart phone is a mobile phone with an advanced mobile operating system which combines features of a personal computer operating system, with more advanced computing capability and connectivity with other features useful for mobile or handheld use by offering advanced technologies for information management, mobile calls, email sending, and internet access. The aim of this project was to study the market areas in Gorakhpur so as to assess the distribution efficacy of Itel mobile, to identify the loop holes in the distribution pattern to and suggest solution for the problems identified in the distribution. To understand the market scenario, attitude of the retailers towards Itel mobile and the efficacy of Itel mobile’s distribution, a survey was conducted and conclusions were drawn. Keywords: distribution management, sales management, sales promotion, smartphone

INTRODUCTION Deals advancement is the way toward influencing a potential client to purchase the product [1]. Sales advancement is intended to be utilized as a transient strategy to help deals – it is once in a while appropriate as a technique for building long haul client steadfastness. A few deals advancements are gone for customers. Others are focused at middle people and at the association’s business drive [1]. When undertaking business advancement, there are a few factors that a business must consider:  

What does the advancement cost – will the subsequent deals help legitimize the venture? Is the business advancement reliable with the brand picture? An advancement that vigorously rebates an item with a top-notch cost may do some long-haul harm to a brand.



Will the business advancement draw in clients who will keep on buying the product once the advancement closes, or will it essentially pull in those clients who are dependably? On the post for a deal?

There are numerous strategies for deals advancement, including: Cash off coupons: clients get coupons, or cut coupons out of daily papers or items bundling that empowers them to purchase the item next time at a decreased cost. Rivalries: purchasing the item will enable the client to participate in an opportunity to win a prize. Markdown vouchers: a voucher (like a cash off coupon). Unconditional presents: a free item when purchase another item. Purpose of offer materials: e.g. blurbs, show stands – methods for displaying the

NOLEGEIN: Journal of Business Ethics, Ethos & CSR Vol. 1: Issue 1

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Management Thoughts and Srimad Bhagavad Gita Pooja Malhotra* Department of Commerce, Dyal Singh College, Karnal, Haryana, India

ABSTRACT Holy Gita is one of the greatest contributions of India to the world. It comprises 700 slokas, a dialogue between Lord Krishna and Arjuna at the battle of Kurukshetra. Realizing the fear and emotional dilemma of Arjuna for fighting against his kith and kin as well as his gurus, Lord Krishna urges him to stand up for righteousness and truth, and to perform his duty with sincerity and integrity. A vigilant study of Bhagavad Gita leads us to important principles and lessons which must be inherited by managers and executives of present era to perform their duties in an effective and efficient manner. The paper attempts to re-examine some of the modern management concepts and thoughts in the light of Bhagavad Gita by reviewing literature of studies present on different aspects of management with reference to Bhagavad Gita. Keywords: Arjuna, Bhagavad Gita, leadership, Lord Krishna, management thoughts

INTRODUCTION Management has become an essential part of daily life, no matters we are managing at our home, office or somewhere else. Management comes into existence whenever there is a group of people coming together for some common goal. Management is a process of planning, organizing, staffing and controlling various activities and resources to achieve the desired objectives. It is concerned with getting things done through and with the people efficiently and effectively. It ensures maximum output with minimum or effective utilization of resources. However, the most critical part of management is effective utilization of resources. The managers concern is about how to become effective. Though various management thinkers of the day have propounded various philosophies or approaches of management like F. W. Taylor’s Scientific management, Henry Fayol’s principles of management, etc. the answer to this question lies in our holy books like Bhagavad Gita which says ‘you must try to manage yourself’.

The Bhagavad Gita which was written thousands of years ago, give us solutions to various daily life problems as well as to lead us a harmonious life in place of conflict, tensions, poor performance, lack of motivation etc., which has become common in today’s organizations. Bhagavad Gita also reflects the modern management concepts of motivation, leadership, decision making, etc. [1]. Where, the modern management thoughts concern the material and external problems, on the other hand, Bhagavad Gita is concerned with human thinking. The quality of actions of an individual can be enhanced, if the his/her basic thinking is improved. The modern management which is based on materialism concentrates on making employees (and the manager) to become more efficient by offering those more to work more, produce more, and sell more. The employees have become hirable commodities now, which can be used,

NOLEGEIN: Journal of Business Ethics, Ethos & CSR Vol. 1: Issue 1

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Studying Intercultural Contact through Stereotype Threat Nimisha Gupta* Gujarat Forensic Sciences University, Gandhinagar, Gujarat, India

ABSTRACT The objective of the present research was to study stereotype threat as a mean of intercultural contact among target audience i.e. college going females on their mathematical ability. It was hypothesized that females will perform poorly and will take more time in comparison to males on the applied numerical ability test. The stereotype ‘women are poor in numerical ability’ was activated in stereotype threat condition. For this purpose, the Numerical ability subset of Differential Aptitude Test was administered under the stereotype threat condition and under the no stereotype threat condition. Each reading set contained one male and one female. The participants were matched between 18–21 years and based on stream and geographical background. Different ways of rapport formation and sets of instructions were given to participants in each condition. For the participants of stereotype threat condition, the stereotype that ‘women are poor in mathematical ability’ was activated whereas no such activation was done in the no stereotype threat group. Data was pooled in for both stereotype and no stereotype threat conditions (n=50). The results between the males and females in stereotype and no stereotype threat condition and between males and between females in both conditions were found to be insignificant. The limitation of the study was that the data were collected through convenience sampling, was not homogenous and included participants from various cultures. The study can be expanded by taking participants from different cultures and age groups for future research in this direction. Keywords: college students, numerical ability test, stereotype threat

INTRODUCTION Intercultural Contacts Cultural competence involves selfunderstanding, knowledge of others whose cultural origins and values are different from their own, and adapting one’s own behaviors to the needs of culturally diverse groups [1]. Defined cultural competence as the ability to use context-appropriate cultural knowledge in intercultural interaction, and the flexibility to switch cultural frames for sense making. Social competence as “the ability to understand and manage men and women, boys and girls- to act wisely in human relations”. After many attempts it was realized that although expertise and specific skills are

necessary for competent social behavior, they are not sufficient for attaining personal goals and promoting interpersonal relationships. Two crucial but overlooked components of social competence that predict competent social behaviors and positive affect in interpersonal interaction are sensitivity to subtle cues about the psychological meanings of changing situations and discriminate use of social knowledge and skills across situations. Similarly, a hallmark of competent cultural behavior is the ability to switch the mode of interpretation flexibly and adaptively as individuals navigate situations across different contexts.

NOLEGEIN: Journal of Business Ethics, Ethos & CSR Vol. 1: Issue 1

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An Analysis on Enhancing Brand Equity of Kerala Tourism Development Corporation for the Economic Growth of Kerala Jayalakshmy*, Panchanatham Annamalai University, Chidambaram, Tamil Nadu, India

ABSTRACT Kerala tourism development corporation is the back born in the development of the economic status of the state as it has a wide range of applications in the particular environmental scenario of the state is concerned. The various places like mountains, hilly place, rivers, sea, paddy fields, lakes, temples, churches, mosques, rare places, caves, tea estates, etc. make Kerala a rich state as far as the tourism sector is concerned. KTDC is very actively participating in igniting various programmes for the welfare of the state as well as the country. This is making Kerala “God’s Own Country.” This particular study emphasis on the development of enhancing the brand equity of Kerala Tourism Development Corporation to create new avenues in the economic growth of the state as well as the nation. In effect this study tries to develop a creative model for the creation of customer satisfaction which can develop more brand equity. In this scenario it is very essential to understand the real factors involved in creating the customer satisfaction. Keywords: brand, customer satisfaction, equity, Kerala, tourism

INTRODUCTION KTDC Hotels and Resorts Limited (KTDC) was incorporated on 29 December 1965 as a private limited company under the provisions of the Companies Act, 1956. The Registered/Corporate Office of the Corporation is situated at Mascot Square, Thiruvananthapuram [1]. The initial name of the company was Kerala Tourist and Handicrafts Corporation Private Limited. The name was changed as Kerala Tourism Development Corporation Limited from 15 July 1970 and later as KTDC Hotels and Resorts Limited from 07 October 2010. KTDC has been playing a key role in the development of infrastructure facilities required by the rapidly growing tourist traffic into the State of Kerala [2]. It has been the prime mover in the progressive development, promotion and expansion of tourism in the State. Apart from developing the largest hotel chain in Kerala, KTDC

offers tourism related facilities like conducted tours, boating, tourist reception centers, centralized/online reservations, conventional services, customized tour packages etc. The authorized share capital of the corporation is 85 Crores and the issued capital as on 31-03-2016 was 85 Crores [3]. The entire paid up capital of the corporation is held in the name of Governor of Kerala. Working on the philosophy of public sector, KTDC succeeded in achieving its objectives by promoting the largest hotel chain in the State and providing all tourist services [4]. Objectives of the Study  To study the extent to which brand equity for KTDC from customer perspective.  To identify the keen factors of brand equity for KTDC as per customer dimension.

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Ethics in Business: The Strong Pillar of a Successful Entrepreneur R. Jubi* Mar Thoma Institute of Information Technology, Ayur, Kollam, Kerala, India

ABSTRACT The main objective of an entrepreneur is to bring the success in business. Now days the entrepreneurs are well aware of the mindset of the customers and they know the impact of mouth publicity. Once if it is proven the success will be in their hand and then the main thrust is to maintain the same. But winning the mind of the customer is a hectic task and maintaining it is much more difficult. In this scenario a survey was conducted among the women entrepreneurs in Kerala to know to what extent they are in par with the ethics in business. The rural women entrepreneurs were considered for the particular study and 100 samples were selected based on the convenient sampling for the purpose of the study. The results show that the women entrepreneurs are well aware of the ethics and business and being rural women entrepreneurs, they are much dedicated to their profession as they are more socially committed. Keywords: ethics in business, socially committed, women entrepreneurs

INTRODUCTION Ladies strengthening can be better accomplished through business enterprise. Business enterprise is an enterprise to explore new territory or a powerful urge to seek after a free occupation. It might be an inward desire to make utilization of abilities and gifts in a positive and productive way [1]. The modern standpoint and arranging are the two key properties of a business person. Ladies have these two qualities by birth. Coordinated exertion must be placed in to raise the level of ladies business enterprise in SSI. Social activists, NGOs, Government offices and corporate division should play a dynamic part in the change of ladies and in driving the ladies to investigate entrepreneurial openings in little scale enterprises [2]. As far as the business ethics is concerned the entrepreneurs are playing a vital role in the success of women entrepreneurs. Agriculture continues to be the dominant source of livelihood in Kerala. The state is the largest produce r of coconut, rubber,

coir and pepper. It is also the leading producer of a variety of spices, cashew, coffee and tea. With an investment of us $769.6 million, the state has the third highest number of small-scale industries in India, employing over a million people. A majority of the stateâ&#x20AC;&#x2122;s small-scale industries are agro-based and are engaged in rubber, food, coir and cashew processing [3]. There is a high scope for women entrepreneurship in agro-based industries. Here as far as any industry is concerned, business ethics is the main back born in generating the customer satisfaction via making the business ventures a grand success [4]. ANALYSIS Analysis 1: Education of Rural Women Surveyed to Understand Attitude and Perception towards Entrepreneurship in Kerala With Reference to Ethics in Business The education which has a direct impact on knowledge, achievement, adaptability, skills, productivity, etc. and hence the

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Ethical Business Practices in Different Contexts: A Review Somveer Kush* Department of Management, Ganga Institute of Technology and Management, Kablana, Jhajjar, Haryana, India

ABSTRACT Business ethics is a system of moral principles applied in the commercial world. Business ethics provide guidelines for adoptable behavior by organizations in both their strategy formulation and day-to-day operations. Many organizations are choosing to make a public commitment to ethical business by formulating codes of conduct and operating principles. In doing so, they must translate into action the concepts of individual and corporate accountability, corporate giving and corporate governance. Keywords: business ethics, corporate governance, corporate social responsibility, ethics in business, ethics of all business functions

INTRODUCTION Business Ethics is a set of moral principles applied in the commercial world. Business ethics provide guidelines or roadmap for adaptable behavior by organizations in both their strategy formulation and day-today operations. Image ethical and, many organizations are choosing to make a public commitment to ethical business by formulating codes of conduct and operating principles. While doing this they must change into action the concepts of personal and corporate responsibility, corporate giving, corporate governance, and whistle blowing. Business Ethics can also be defined as a specialized study of moral right or wrong. Many businesses have gained a bad reputation just by being getting into a business. To some people it is only about making money. It is a kind of capitalism. Making money is not wrong in itself. It is the manner in which some businesses conduct themselves that brings up the question of ethical behavior [1]. Good business ethics should be a part of every business. There are many factors to consider [2]. When a company does business with another that is considered unethical, does this make the first

company unethical by association. Some people would say yes, the first business has a responsibility [2] and it is now a link in the chain of unethical business [3]. Many global businesses, including most of the major brands that the public use, can be seen not to think too highly of good business ethics [1]. Many major brands have been fined millions for breaking ethical business. Money is the major deciding factor [4]. If a company does not adhere to business ethics and breaks the laws, they usually end up being fined. Many companies have broken anti-trust, ethical and environmental laws and received fines worth millions. The problem is that the amount of money these companies are making outweighs the fines applied. The profits blind the companies to their lack of business ethics, and the money sign wins [5]. A business may be a multi-million seller, but does it use good business ethics and do people care. There are popular soft drinks, fast food restaurants, and petroleum agencies that have been fined time and time again for unethical behavior. Business ethics should eliminate exploitation, from the sweat shop children who are making sneakers to