NOLEGEIN Journal of Organizational Behavior Management 2018 Issue 1 by Mba Journals

NOLEGEIN Journal of Organizational Behavior Management

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NOLEGEIN Journal of Organizational Behavior Management Nolegein - Journal of Organizational Behavior and Management is focused towards the rapid publication in the following areas of

Focus and Scope of the Journal

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Management and Organizational Behavior Evolution of Management Thoughts Departmentation and Structural Formats Organizational culture and Change Management Systems analysis, management, training, and performance improvement Human resource management Applied behavior analysis Behavioral systems analysis Performance management Employee safety, employee training Stress, health, and employee productivity Evaluation of employee satisfaction and feedback systems Managing absenteeism, tardiness, and turnover Use of monetary and nonmonetary incentives Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies. All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance.

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Business     

NOLEGEIN-Journal of Management Information Systems NOLEGEIN-Journal of Business Ethics , Ethos & CSR NOLEGEIN-Journal of Entrepreneurship Planning, Development and Management NOLEGEIN-Journal of Operations Research & Management NOLEGEIN-Journal of Supply Chain and Logistics Management

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NOLEGEIN-Journal of Disaster and Business Continuity Management NOLEGEIN-Journal of Corporate & Business Laws NOLEGEIN-Journal of Organizational Behavior Management NOLEGEIN-Journal of Kautilya Strategic Management

HRM

Marketing  

NOLEGEIN-Journal of Global Marketing NOLEGEIN-Journal of Advertising and Brand Management NOLEGEIN-Journal of Consumer Behavior & Market Research

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NOLEGEIN-Journal of Financial Planning and Management

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Management 

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NOLEGEIN-Journal of Performance Management & Retention Strategies NOLEGEIN-Journal of Human Resource Management & Development

Finance

Industry

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NOLEGEIN-Journal of Information Technology & Management

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EDITORIAL BOARD MEMBERS Dr. S. Sujatha Associate Professor Department of Organizational Behavior and HumanResource Management, VIT Business School, Vellore, Vellore, Tamil Nadu, India

Dr. Sujata Shahi Senior Director and Professor Department of Organizational Behavior and HumanResource Management, IILM Institute for Business & Management, Gurgaon, Haryana, India

Shardendu Bhushan Sinha Assistant Professor Department of Organizational Behavior in Management, United Institute of Management, Greater Noida, Uttar Pradesh, India

Dr. Ansuman Jena Assistant Professor Department of Management, Centurion Institute of Technology, Bhubaneswar, Odisha, India

Dr.Shalmali Jagdish Gadge Assistant Professor Department Of Master of Business Administration, K. K. Wagh Institute of Engineering Education & Research, Nashik, Maharashtra, India

DR. G G Mathews Professor Department of Management Studies, Mount Zion Institute of Management, Mulakuzha, Kerala, India

Dr. Kavita Singh Assistant Professor-Senior Grade Department of Organizational Behavior and HumanResource Management, SRM University, Sonipat, Haryana, India

Dr. Prasanta K. Padhy Head & Chairman Board of Studies Department of Business Administration, Berhampur University, Brahmapur, Odisha, India

From the Editor's Desk Dear Readers, We would like to present, with great pleasure, the inaugural First volume of a new scholarly journal, NOLEGEIN Journal of Organizational Behavior Management. This journal is part of the Organizational Behavior Management, and is devoted to the scope of present management issues, from different. This new journal was planned and established to represent the growing needs of marketing as an emerging and increasingly vital field, now widely recognized as an integral part of Management. Its mission is to become a voice of the Management community, addressing researchers and practitioners in this area. The core vision of Organizational Behavior Management in MBA Journals is to propagate novel awareness and know-how for the profit of mankind ranging from the academic and professional research societies to industry practitioners in a range of topics in advertising in general. MBA Journals acts as a pathfinder for the scientific community to published their papers at excellently, well-time & successfully. Organizational Behavior Management focuses on original high-quality research in the Evolution of Management Thoughts, Stress, health, and employee productivity, Self-management procedures, Use of monetary and nonmonetary incentives etc. The Journal is intended as a forum for practitioners and researchers to share the views of Organizational Behavior Management in the area. Many researchers have contributed to the creation and the success of the Organizational Behavior Management. We are very thankful to everybody within that community who supported the idea of creating an innovative platform. We are certain that this issue will be followed by many others, reporting new developments in the field of Organizational Behavior Management. This issue would not have been possible without the great support of the Editorial Board members, and we would like to express our sincere thanks to all of them. We would also like to express our gratitude to the editorial staff of MBA Journals, who supported us at every stage of the project. It is our hope that this fine collection of articles will be a valuable resource for Management readers and will stimulate further research into the vibrant area of Organizational Behavior Management.

Puneet Mehrotra Managing Director

Contents 1. An Analysis of Internet Dependency and Happiness Quotient Among Youth Nimisha Gupta, Ananya Gupta

2. Research Paper on “Training and Development in Dabur India Limited” Afsha Matloob

3. Quality Assurance Testing Practices – A Case Study at Trigo Quality Production Services Pvt Ltd Pune Seema S. Desai, Shoyeb Irshadahmad Fakir

4. Impact of Communication on Employees' Productivity at the Time of Change Ashutosh Singh, Vaishali Goel

5. Impact of Organization Citizenship Behavior on Organization Effectiveness: A Study of Universities in Rajasthan Priyanka Khandelwal, Manju Nair

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An Analysis of Internet Dependency and Happiness Quotient Among Youth Nimisha Gupta1*, Ananya Gupta2 1

Gujarat Forensic Sciences University, Gandhinagar, Gujarat, India 2 K.R. Mangalam World School, Gurugram, Haryana, India

ABSTRACT The objective of the present study is to examine and analyze the relationship between the internet dependency and happiness quotient among youth. There is a widespread notion that increased usage and dependency on internet is connected to the subjective happiness of the youth of the day. The study was conducted by comparing internet addicted and non-addicted college students on the measure of subjective happiness. It was hypothesized that there will be significant difference between no, mild and moderately (internet) addicted college students on the measure of subjective happiness. For this purpose, the Internet Addiction Test (IAT) and the Subjective Happiness Scale (SHS) was administered on college going students, males or females between the ages of 18 to 21 years. The data was gathered for n = 44 and subsequently for N=143 non-addicts, low and moderate internet addicted college students. For N=143, the results were found to be insignificant. Reasons for the findings, limitations of the study and suggestions for future research have been discussed in the light of the available literature and supported by the study results. Keywords: college students, internet addiction, subjective happiness, youth

INTRODUCTION The Internet is a computing network on a global level that connects the local networks to one another. According to [3], the internet is a “multifaceted medium” comprising a number of discrete functions: e-mail, which is primarily a communication medium analogous to the telephone and fax machine; chat environments, allowing synchronous or asynchronous communication; and the World Wide Web, an information medium. The origin of the internet can be traced back to the 1960s military technology which led to the development of a network of computers that were linked to each other (known as ARPANET). The creation of the World Wide Web (WWW) was in 1989 and then browsers were soon developed which allowed easy access to multiple sites, which was followed by search engines. These too were linked to thousand sites.

INTERNET DEPENDENCY Internet addiction or dependency first came to the forefront in Dr. Kimberly Young’s 1998 book, ‘Caught in the Net: How to Recognize the Signs of Internet Addiction’. Internet addiction is characterized by excessive or poorly controlled preoccupations, urges or behaviors regarding computer use and internet access that lead to impairment or distress and interferes with daily life. It has been described as an impulse control disorder, which does not involve use of an intoxicating drug and is very similar to pathological gambling. Internet users might progress towards having an emotional attachment towards on-line friends and activities that they create on their computers. The users may enjoy facets of the Internet that allow them to meet, exchange ideas and socialize through chat rooms, social networking sites, or even ‘virtual communities.’ Like

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Research Paper on “Training and Development in Dabur India Limited” Afsha Matloob* Greater Noida Institute of Technology, Greater Noida, UP, India

ABSTRACT The beginning of training could be traced to the Stone Age when people started transferring knowledge through signs and deeds to others. Vocational training started during the industrial revolution when apprentices were provided direct instructions in the operation of machines. Training and development is increasingly recognized, now, as a most important organizational activity. Rapid technological changes require newer skills and knowledge in many areas. Training has to be continuously offered to keep employees updated and effective. Realizing all this that the training and development is one of the important instruments of human resources development as well as organizational development I opted for the topic and developed a research project for my organizational. I enjoyed my training course in quality control. There are so many new things that I tried out in the whole period. I have learned a lot. I hope I could successfully complete my project report. Keywords: marketing, modernized, purchasing

INTRODUCTION Dabur India Limited Founding Thought: “What is that life worth which cannot bring comfort to others.” Vision: “Dedicated to the health and well-being of every household.” Mission: “To become a leading naturebased health and family care products company.” Strategic intent: to significantly accelerate profitable growth [1, 2].

• • • • •

For this, the need of the hour is to: •

•

Focus on growing core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology. Be the preferred company to meet the health and personal grooming needs of target consumers with safe, efficacious, natural solutions by

• • • •

synthesizing deep knowledge of Ayurveda and herbs with modern science. Provide consumers with innovative products within easy reach. Build a platform to enable Dabur to become a global ayurvedic leader. Be a professionally managed employer of choice, attracting, developing and retaining quality personnel. Be responsible citizens with a commitment to environmental protection. Provide superior returns, relative to peer group, to shareholders.

To find out the training and development program requirement for the company. Obtaining feedback on training and development programs requirement. To provide opportunity to the individual to know new technology for being a better employee. To analysis training need assessment.

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Quality Assurance Testing Practices – A Case Study at Trigo Quality Production Services Pvt Ltd Pune Seema S. Desai*, Shoyeb Irshadahmad Fakir Department of Management Studies, Rajarambapu Institute of Technology, Sangli, Maharashtra, India

ABSTRACT The Indian government’s drive to move Indian economy from cash to cash less economy is a major step towards achievement of its flagship program of Digital India which visions India as a digitally empowered and a knowledge society. The primary aim of this move is to reduce high dependence on cash and also to bring more transparency and efficiency in the system. These practices offer various opportunities, but on the other hand, these are not free from challenges. The various digital instruments are introduced by the government to make cash less payments and transfers possible like banking cards, mobile wallets, internet and mobile banking, UPI, BHIM app, etc. The demonetization moves of the government made cash crunch in the economy for a while, due to which most of people shifted to digital payments. However, it is not possible for the whole nation to move towards digital payments, where a large number of people live under poverty and miserable conditions, creating challenges for the cash less economy drive of govt. Keywords: banking transactions, cashless economy, cashless transactions, digital banking, digital financial solutions

INTRODUCTION In present fast changing and developing world, one never knows how & when things would change particularly a manufacturer has to have knowledge about the ever changing scenario. Quality control is simplest process of insuring the product delivered to the customer meets or exceeds expectations. In reality the business of quality control is an involved process where the entrepreneur or corporate manager must interact with their customer to develop a congenial relationship between customer and a producer quality plays a vital role. Quality control activities have now become the lifeblood of all successful organization. It is because of this quality Control activities the company’s image is enhanced and of course ultimately of profit.

Objective of the Study (1) To understand quality testing practice in assembling save parts for Volkswagen cars. (2) To examination conclusion of the representatives working in Trigo Quality generation administrations in regards to consistent quality testing (3) To investigation the way toward checking nature of various extra parts used to Volkswagen autos. (4) To give proposals with respect to quality practices of Trigo Quality creation administrations Pvt Ltd. Pune (If required). Scope of the Study (1) The study is related with Trigo group under Volkswagen India Pvt Ltd. Chakan (2) The study is mainly focus on the quality control process and practices

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Impact of Communication on Employees’ Productivity at the Time of Change Ashutosh Singh*, Vaishali Goel MIET, Meerut, UP, India

ABSTRACT The paper will give an empirical framework for the study of impact of communication on employees’ productivity at the time of change. What is the impact of communication on employees’ Productivity? Is change always untidy and aching? These queries can provoke anyone to analyze the ways in which organizations communicate to change and its impact on employees’ productivity. So, a research is necessary to investigate the impact of communication on employees’ Productivity at the time of change. Research approach: Present paper throws a light on how communication is related with employees’ productivity at the time of change. Paper includes independent variable communication which is further divided in sub variable reality orientation, support orientation and subordinate orientation; on the other hand dependent variable is employees productivity. Findings: All the factor of communication is positively correlated with the employees’ productivity which shows that if information is real and accurate and timely, communication will build trust and dedication which further increases employees’ productivity. Keywords: change, communications, employees productivity, reality orientation, support orientation and subordinate orientation

INTRODUCTION Many literatures on management have mentioned that change is the only thing which is continually constant. Day by day change is becoming very interesting and burning topic in the field of management and science, and researcher and academician are also focusing on exploring the concept that what are various variables of change that are contributing towards employees performance but still results are not coming in positive way. After many researches, researchers come to know there are various loops which create the failure of change, out of these communications is big driver which affect the employees productivity during change. Present paper is an attempt to explain how communication plays an important role towards employees’ productivity during the time of change. Existing literature

provides various variables of communication, but in present study only few variables have been integrated so that researcher can identify which sub variable has more impactful for influencing employees’ productivity. Present paper is an attempt to explore the three questions what is relationship between Support orientation and employees productivity? Second to assess the impact of subordinate orientation and employees’ productivity and lastly identification of linkage between reality orientation and employees’ productivity during the change with the help of hypothesis testing. Findings show that various sub variables of communication have distinct effect on employees’ performance during change. Coming section of study will explore about the

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Impact of Organization Citizenship Behavior on Organization Effectiveness: A Study of Universities in Rajasthan Priyanka Khandelwal1*, Manju Nair2 1

Rajasthan Technical University, Kota, Rajasthan, India International School of Informatics and Management, Jaipur, Rajasthan, India

ABSTRACT Educational systems are moving into an epoch of dynamism due to liberalization, privatization and globalization and are required to work in a cut-throat competition and complex setting. Success of educational institutions primarily depends on faculty and staff members who are devoted to goals and ideals of the institution and more willing to go above and beyond the call of duty to contribute to success, that is, to persistently engross in organizational citizenship behavior. Citizenship Behavior is indispensable because universities cannot predict through officially declared in-role job descriptions, the complete assortment of behaviors desirable for attaining aim; thus, leading to institutional strength. Research Gap: After extensive review of literature, it was found that the concept is popular at the organization level in the field of management; it is in comparative infancy especially in the education Sector in our context. Objective of Study: The aim of aforesaid study is to investigate the relationship and impact amongst citizenship behavior of faculty in universities and its institutional effectiveness. Research Methodology: In present study 104 faculties were chosen as per availability and consented convenience to form the statistical sample. The data was collected through a structured questionnaire including items for both the variables of study, with the reliability score of .76 for citizenship behavior scale and .71 for organizational effectiveness scale. Pearson correlation coefficient and multiple linear regression using ordinary least square method is used to test the relationships and effect between the study variables. Results: The study indicates that sportsmanship, civic-virtue and courtesy are more related the level of institutional effectiveness more in comparison to altruism and conscientiousness. The major impact of sportsmanship and civic-virtue was found respectively in decreasing order on institutional effectiveness. Contribution and Future Implications: This paper confers the necessity of the citizenship behavior in educational institutions and attempt to reveal about how to improve the same in coming times. Keywords: organization citizenship behavior, organization effectiveness, universities

INTRODUCTION World is turning into a global village; business are becoming complex every now and then and this volatility highlights the value of creativity, adaptability, sensitivity, and amenability for long-term organizational prosperity. Business establishments are facing stern rivalry owing to the stream of information and cognition, and are competing with each

one in the pursuit to be at the top in competition [1]. With a view to evolve the combative position, the establishments could build up sense of strong attachment and commitment i.e. organizational citizenship within its “people” [2]. This type of committed behavior has been one of the vital areas in human resource studies and of late its importance has started growing in all kind of organizations