NOLEGEIN Journal of Management Information Systems 2018 Issue 1 by Mba Journals

Nolegein Journal of Management Information Systems

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Nolegein Journal of Management Information Systems Nolegein - Journal of Management Information Systems is focused towards the rapid publication in the following areas of

Focus and Scope of the Journal ! Business globalization and information technology ! Relationship between information technology and organizational performance ! The human element in organizational computing ! Informational support of collaborative work ! Knowledge management, organizational learning, and organizational memory ! Securing Information Systems, management of information resources ! Enterprise/executive information systems, ethics in Information Systems ! E-commerce: Digital Markets, Digital Goods ! Managing Projects ! Managing Global Systems ! Sections covered by this journal are review papers, research papers, interviews, news, companies/

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Business Ÿ Ÿ Ÿ Ÿ Ÿ

NOLEGEIN-Journal of Management Information Systems NOLEGEIN-Journal of Business Ethics , Ethos & CSR NOLEGEIN-Journal of Entrepreneurship Planning, Development and Management NOLEGEIN-Journal of Operations Research & Management NOLEGEIN-Journal of Supply Chain and Logistics Management

Ÿ Ÿ Ÿ

NOLEGEIN-Journal of Disaster and Business Continuity Management NOLEGEIN-Journal of Corporate & Business Laws NOLEGEIN-Journal of Organizational Behavior Management NOLEGEIN-Journal of Kautilya Strategic Management

HRM

Marketing Ÿ Ÿ

NOLEGEIN-Journal of Global Marketing NOLEGEIN-Journal of Advertising and Brand Management NOLEGEIN-Journal of Consumer Behavior & Market Research

NOLEGEIN-Journal of Financial Planning and Management

Management Ÿ

Ÿ Ÿ

NOLEGEIN-Journal of Performance Management & Retention Strategies NOLEGEIN-Journal of Human Resource Management & Development

Finance

Industry

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NOLEGEIN-Journal of Information Technology & Management

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EDITORIAL BOARD MEMBERS Dr. S. Susi Assistant Professor Department of Management, C. Abdul Hakeem College of Engineering and Technology, Veppur, Tamil Nadu , India

DR. G G Mathews Faculty Department of Management Studies, Mount Zion Institute of Management, Alappuzha, Kerala, India

Mahesh Kumar Sharda Associate Professor Department of Management, Christ University, Bengaluru, Karnataka, India

Rohini Jha Assistant Professor Department of Management, Birla Institute of Technology, Ranchi, Jharkhand, India

Dr. Shubhi Lall Agarwal Assistant Professor Department of Management, Atharva Institute of Management Studies, Mumbai, Maharashtra, India

From the Editor's Desk Dear Readers, We would like to present, with great pleasure, the inaugural First volume of a new scholarly journal, NOLEGEIN Journal of Management Information System. This journal is part of the Management Information System, and is devoted to the scope of present management issues, from different. This new journal was planned and established to represent the growing needs of marketing as an emerging and increasingly vital field, now widely recognized as an integral part of Management. Its mission is to become a voice of the Management community, addressing researchers and practitioners in this area. The core vision of Management Information System in MBA Journals is to propagate novel awareness and know-how for the profit of mankind ranging from the academic and professional research societies to industry practitioners in a range of topics in advertising in general. MBA Journals acts as a pathfinder for the scientific community to published their papers at excellently, well-time & successfully. Management Information System focuses on original high-quality research in the Business globalization and information technology, The human element in organizational computing, E-commerce: Digital Markets, Digital Goods, Managing Global Systems, Business globalization and information technology, ethics in Information Systems etc. The Journal is intended as a forum for practitioners and researchers to share the views of Management Information System in the area. Many researchers have contributed to the creation and the success of the Management Information System. We are very thankful to everybody within that community who supported the idea of creating an innovative platform. We are certain that this issue will be followed by many others, reporting new developments in the field of Operations Research & Management. This issue would not have been possible without the great support of the Editorial Board members, and we would like to express our sincere thanks to all of them. We would also like to express our gratitude to the editorial staff of MBA Journals, who supported us at every stage of the project. It is our hope that this fine collection of articles will be a valuable resource for Management readers and will stimulate further research into the vibrant area of Management Information System.

Puneet Mehrotra Managing Director

Contents 1. Client Relationship Management at Maruti Suzuki Anand Kumar Sharma

2. Customer Satisfaction Assessment for Drip Irrigation in Eastern Sangli District of Maharashtra Seema S. Desai, Rushikesh Pradip Dugge

3. Analyzing the Efficacy of Transformational and Transactional Leadership Styles on Employee Performance (With Special Reference OF Small and Medium Enterprise of Jaipur City) Shakshi Sharma, Manju Nair

4. Virtual Library: A Tool to Bridge the Digital Divide in India Dr. Shubhi Lall Agarwal

5. Reanalysing the Socio-technological Interoperability Issues of e-Governance Rohini Jha

NOLEGEIN: Journal of Management Information Systems Vol. 1: Issue 1

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Client Relationship Management at Maruti Suzuki Anand Kumar Sharma Department of MBA, United Institute of Management, Greater Noida, India

ABSTRACT Client relationship management (CRM) incorporates the techniques, innovation and capacities that assistance an endeavor oversees client connections. The broadly useful of CRM is to empower associations to better deal with their clients through the presentation of dependable frameworks, procedures and methods. Administration at Maruti trusts that an effective CRM procedure can't be actualized by basically introducing and coordinating a product bundle and won't occur over night. Changes must happen at all levels including strategies and procedures, front of house client benefit, representative preparing, advertising, frameworks and data administration; all parts of the business must be reshaped to be client driven. Keywords: Customer management, customer relationship management, marketing strategy, promotion Corresponding Author E-mail: anandsharmaanand54@gmail.com INTRODUCTION Customer relationship management (CRM) has turned out to be a standout amongst the most powerful innovation themes of the thousand years. As per ref. [1], CRM is not an idea that is truly new yet rather because of current improvement and advances in data and endeavor programming innovation, it has accepted reasonable significance. The base of CRM is relationship promoting, which has the target of enhancing the long-haul gainfulness of clients by moving far from item driven advertising. LITERATURE REVIEW Bose (2003) [2] noticed that CRM was developed in light of the fact that the clients contrast in their inclinations and acquiring propensities. On the off chance that all clients were indistinguishable, there will be little requirement for CRM. Thus, understanding client drivers and client benefit, firms can better tailor their offerings to boost the general estimation of their client portfolio [1]. The consideration CRM is as of now accepting crosswise

over organizations is because of the way that the showcasing condition of today is exceptionally immersed and more aggressive [3]. According to ref. [4], CRM by and large is a venture centered undertaking including all offices in a business. He additionally clarifies that, notwithstanding client benefit, CRM would likewise incorporate, fabricating, item testing, gathering and in addition obtaining, and charging, and human asset, showcasing, deals and designing [1]. Contended that CRM is a confounded application which mines client information, which has been recovered from all the touch purposes of the client, which at that point makes and empower the association to have finish perspective of the clients. The outcome is that organizations can reveal and decide the correct kind of clients and foreseeing pattern of their future buys. CRM is additionally characterized as a widely inclusive approach that consistently incorporates deals, client benefit, showcasing, field bolster and different capacities that touch clients [4]. They

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Customer Satisfaction Assessment for Drip Irrigation in Eastern Sangli District of Maharashtra Seema S. Desai*, Rushikesh Pradip Dugge Department of Management Studies, Rajarambapu Institute of Technology, Maharashtra, India

ABSTRACT The agricultural output of India is dependent on Monsoon, but most of the crops are cultivated with the help of irrigation. Different methods like drip irrigation methods are being used for irrigation. The aim of the researcher is to study and understand customer satisfaction towards Drip irrigation product of Netafim. Also to understand the actual level of satisfaction of farmers about the product. Researcher wants to know about effectiveness of drip irrigation products in current scenario as well as understand the concept and process of marketing research. Through this study the researcher has analyzed the satisfaction of farmers towards Netafim Drip irrigation products in Gotkhindi village with respect to the survey. He has tried to understand the expectations of farmers needs, pricing constraints, response, and the after sales service quality of Netafim Drip irrigation products. Research show that micro irrigation methods, which include drip and sprinkler irrigation method, are more efficient than the flood method. In Maharashtra, Sangli District in the village Gotkhindi, Bambvade are developing agriculture practices and high yield crops especially sugarcane and soyabean. The farmers in Gotkhindi village have successfully adopted the use of drip irrigation method in past few years and they are satisfied with the use of Netafin drip irrigation product of the company. The study found that there is considerable increase in the areas where farmers are using Netafin drip irrigation products. Keywords: customer satisfaction, drip irrigation, productivity *Corresponding Author E-mail: seema.desai@ritindia.edu

INTRODUCTION TO STUDY Customer satisfaction is the process of giving a satisfied output to the customer, for achieving company goals the customer satisfaction is most important because the that factor improvement of our goals. The study about the weather customers satisfied of using Netafim products the Netafim provides an AGRI related services and also provide an AGRI related products. With the help of observations and questionnaire, study conducted [1]. Objectives of Study (1) To study and understand the concept and process of marketing research.

(2) To understand and get the concept of

Marketing of Netafim products. (3) To analyze the satisfaction of farmers

towards Netafim Drip irrigation products in Gotkhindi village with respect to the survey. (4) To understand the expectations of farmers needs, pricing constraints, response, and the after sales service quality of Netafim Drip irrigation products. Importance of Study • To understand the actual level of satisfaction of farmers about the product. • To know about effectiveness of drip irrigation products in current scenario.

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Analyzing the Efficacy of Transformational and Transactional Leadership Styles on Employee Performance (With Special Reference OF Small and Medium Enterprise of Jaipur City) Sakshi Sharma*, Manju Nair 1

Rajasthan Technical University, Kota, Rajasthan, India 2 International School of Informatics and Management, Jaipur, Rajasthan, India

ABSTRACT Purpose: This empirical study was conducted to analyze the employee’s performance of small and Medium Enterprises in relation to Transformational and Transactional leadership styles. Moreover, it had map up the leadership styles of SMEs top managers via evaluating the opinion of subordinates regarding their manager’s style of leadership prevailing in the enterprise. Design: This study is explorative in nature and used a convenient sampling technique. The primary data was collected through the questionnaire from the sample size of 80 middle n junior level employees of the SMEs in Jaipur city. Different literature observations were also presented of each independent variable n its effect on the dependent variable to validate the research intention. Findings: At the end it was concluded that there is an impact of Leadership styles and employee performance. Transactional leadership style had positive impact on workforce performance of SMEs rather than transformational. Managerial Implications: After “Make in India” initiative, SMEs are also confronting with increased competitions where labor retention is becoming extremely imperative issue for survival. So, SMEs managers must foster a work environment that aids performance of every employee through a right manner of leadership style. Scope for future work/limitations: This study is limited to SMEs of Jaipur city and the sample of the employees was examined in a spectrum of only two leadership styles, it can be expanded for future studies. Theme: Leadership and change management. Keywords: employee performance, leadership styles, small and medium enterprise’s, transformational, transactional *Corresponding Author E-mail: sakshisharma6587@yahoo.com INTRODUCTION Leadership Style At present human capital is receiving extended value and is being considered the most priceless asset in the organizational development including Small and medium enterprises. For sustaining in global market SMEs calls for an urgent need to foster this human wealth at right path which can give a best upshot as whole from both organization and individual perspective. To keep workforce motivated for new innovations, one requires people, who can lead these human resources

efficiently. Here, leaders play an immense role in this context as leadership ability helps in attaining and retaining the qualitative workforce. Effective leaders always persuade employees to contribute their efforts willingly for achieving organizational goals [1]. Over the last decades several leadership styles had emerged, and recently most researched styles were transactional and transformational leadership, they were investigated by a great number of researchers like Bass B. M.; Howell and Costley; Brassey-Schouten. These styles

NOLEGEIN: Journal of Management Information Systems Vol. 1: Issue 1

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Virtual Library: A Tool to Bridge the Digital Divide in India Dr. Shubhi Lall Agarwal Atharva Institute of Management Studies, Mumbai, Maharashtra, India

ABSTRACT Asymmetric information in the world has given rise to an ICT (Information and Communication Technologies) famine. In one part of India, students are enjoying the ICTenabled techniques and minting money, and, in another part, kids are unaware of mouse and keyboard because of illiteracy. This study is an attempt to discuss the method to devise a digital library which can fill this gap and spread education in those parts of India where there is lack of education. In the digital era, virtual library will play an important role in bridging the gap between ‘Digital Divide’. This study tries to give a diagrammatic representation of a digital library and possibilities of education through digital development and penetration of books and knowledge to every nook and corner of India. The study explains the system with data flow diagrams and gives the list of features which can be incorporated in the virtual library. This study is divided into three sections: explains the concept of digital library, shows the pictorial representation of the virtual library and explains the advantages. Keywords: Data Flow Diagram, Digital Divide, ICT, India, Virtual Library *Corresponding Author E-mail: shubhi.lall@atharvaims.edu.in INTRODUCTION The virtual library is a concept which can be created using cloud-based servers, programming techniques and provides facilities of downloading books free of cost or a nominal fee. This will reduce the burden of bags and the students in villages can reach those books which are out of their capacity to purchase. The information and communication technology (ICT) is one of important driving forces for modern civilization. The rapid development and proliferation of ICT has accelerated the economic and social change across all the areas of human activity [1].

ICT or “Information and Communication Technologies” includes all technologies for the manipulation and communication of information. It supports teaching, learning and a range of activities in education, business and administration. Through virtual library, students can browse through video lectures, e-books, magazines, journals, sample examination papers, solved papers, syllabus, etc., and can also have an easy access to resource persons, mentors, experts, researchers, professionals and peers all over the world. Users from various sectors are today depending on digital information. Corresponding to this demand, an increasing amount of digitized data and services based on such data are being initiated.

Virtual Library The main barrier in Indian rural society is the fact that people do not associate the benefits of the internet and other communication technologies with their personal needs, believing that “computers are not for them”. As a result, they behave very passively towards ICTs [2].

As internet has rapidly growth to underline almost aspect of the global economy, the term “Digital divide” has often been referred to internet access it is a divide that affects and reinforces fundamental economic and social divides between and within countries and is threatening to further exacerbate these inequalities [4].

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Reanalysing the Socio-technological Interoperability Issues of eGovernance Rohini Jha Department of Management, Birla Institute of Technology, Ranchi, Jharkhand, India

ABSTRACT e-Governance is the application of information and communication technology for delivering government services. The government-enabled services are availed by stakeholders through government portals. The interoperability issues are identified by all e-governance services. To achieve public services through a single point provided by different authorities will require integration of process, data and technology at the backend. The government information network will be established when systems of partner organisations are interoperable. The performance of government information network depends on the extent of adoption and compliance with the necessary standards by the partner organisation. This paper highlights the socio-technological dimension of interoperability to investigate the challenges faced by developing nations in adoption of the standards of interoperability and proposed solutions which can be incorporated to provide effective and efficient e-services. Keywords: capability dimensions, e-government, interoperability *Corresponding Author E-mail: rohinijha@bitmesra.ac.in INTRODUCTION Interoperability framework is the basic standard which all government agencies adopt for implementing e-government strategy. This framework allows communication between information systems from different agencies to provide services to citizens in integrated way. Interoperability will provide single-point access to all stakeholders. High level of integration of processes and e-government maturity are required. High level of egovernment maturity will manifest in onestop government portal. Citizens download the application form for a variety of services. From the last two decades, there is emphasis on shifting from public sector reforms to New Public Management reforms leading to Whole of Government (WG) approach. There are five interrelated objectives based on which the stepwise evolution of e-government can be examined. These objectives are policy, citizen-centric public services, high

precedence level of government operations, citizen’s involvement in democratic set–up, and administrative reforms. It is of prime importance to understand how to link ICT and governance processes to establish an interdisciplinary framework of interoperability. The improvement in public services and getting the information system aligned accordingly becomes the basis of institutional policy. In general, public-valuebased evaluation must be performed by considering the value that citizens perceive in their interactions with public administration. Discussing the value of ICTs for public administration, Bannister [3] underlines that the definition of value reflects the fact that citizens interact with public administration playing different roles. We can extend this idea to the relationship between public administration and the wide spectrum of its stakeholders, such as private organisations, NGOs and suppliers.