NOLEGEIN Journal of Supply Chain and Logistics Management 2018 Issue 1 by Mba Journals

Nolegein Journal of Supply Chain & Logistics Management

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Nolegein Journal of Supply Chain & Logistics Management Nolegein - Journal of Supply Chain & Logistics Management is focused towards the rapid publication in the following areas of

Focus and Scope of the Journal

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Marketing channels and strategy Transaction cost economics Logistics performance management Enterprise resource planning E-logistics Logistics information systems Customer relationship management Supply chain management Warehouse management Purchasing Procurement, E-commerce, E-auctions Technique and Technology of the Logistic Infrastructure Logistics Cost and Controlling Mass Customization, Order Postponement, Responsiveness Legal Regulations in Logistics Sections covered by this journal are review papers, research papers, interviews, news, companies/

institutions write-ups, short popular articles and case studies. All contributions to the journal are rigorously refereed and are selected on the basis of quality and originality of the work. The journal publishes the most significant new research papers or any other original contribution in the form of reviews and reports on new concepts in all areas pertaining to its scope and research being done in the world, thus ensuring its scientific priority and significance. No part of this publication may be reproduced, stored in retrieval or transmitted in any form without written permission to the publisher. To cite any of the material contained in this journal, in English or translation, please use the full English reference at the beginning of each article. To reuse any of the material, please contact MBA Journal. The author(s) is/are solely responsible for the content of the article(s) published in the MBA Journals platform (an imprint of Consortium e-Learning Network Private Ltd.). The published articles are not constituted or deemed to constitute any representation of view of the editors or publisher. The data presented therein are correct or sufficient to support the conclusions reached or that the experiment design or methodology is adequate and the information, opinions, views presented in the article reflect the views of the authors and contributors of the article and not the opinion of publisher or the editorial board. Under no circumstances publisher should be held responsible for the acts of misrepresentation, plagiarism, wrongful presentation of facts, omissions, neglect or willful representation of information against the ethical norms of journal. (info@mbajournals.in)

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Business Ÿ Ÿ Ÿ Ÿ Ÿ

NOLEGEIN-Journal of Management Information Systems NOLEGEIN-Journal of Business Ethics , Ethos & CSR NOLEGEIN-Journal of Entrepreneurship Planning, Development and Management NOLEGEIN-Journal of Operations Research & Management NOLEGEIN-Journal of Supply Chain and Logistics Management

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NOLEGEIN-Journal of Disaster and Business Continuity Management NOLEGEIN-Journal of Corporate & Business Laws NOLEGEIN-Journal of Organizational Behavior Management NOLEGEIN-Journal of Kautilya Strategic Management

HRM

Marketing Ÿ Ÿ

NOLEGEIN-Journal of Global Marketing NOLEGEIN-Journal of Advertising and Brand Management NOLEGEIN-Journal of Consumer Behavior & Market Research

NOLEGEIN-Journal of Financial Planning and Management

Management Ÿ

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NOLEGEIN-Journal of Performance Management & Retention Strategies NOLEGEIN-Journal of Human Resource Management & Development

Finance

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EDITORIAL BOARD MEMBERS Mr. Ashok Kapoor Professor Department of Management, Indian Institute of Foreign Trade, New Delhi, India

Dr. Smriti Goel Asthana Assistant Professor Department of Management, CII School of Logistics, Amity University, UP India

Rajendra Sahu Professor Department of Management, Atal Bihari Vajpayee-Indian Institute of Information Technology & Management, Gwalior, India

Dr.Abhijeet Sinha Assistant Professor Department of Management, SAM College of Engineering and Technology, Bhopal,Madhya Pradesh, India

Prof. Anjay Kumar Mishra Assistant Professor Faculty of Management Science, Shanker Dev Campus, Putalisadak, Kathmandu, Nepal

From the Editor's Desk Dear Readers, We would like to present, with great pleasure, the inaugural First volume of a new scholarly journal, NOLEGEIN Journal of Supply Chain and Logistics Management . This Journal is part of the Supply Chain and Logistics Management, and is devoted to the scope of present management issues, from different. This new journal was planned and established to represent the growing needs of marketing as an emerging and increasingly vital field, now widely recognized as an integral part of Management. Its mission is to become a voice of the Management community, addressing researchers and practitioners in this area. The core vision of NOLEGEIN Journal of Supply Chain and Logistics Management in MBA Journals is to propagate novel awareness and know-how for the profit of mankind ranging from the academic and professional research societies to industry practitioners in a range of topics in advertising in general. MBA Journals acts as a pathfinder for the scientific community to published their papers at excellently, well-time & successfully. NOLEGEIN Journal of Supply Chain and Logistics Management focuses on original high-quality research in the advertising theories, new technology, sales promotions, Global advertising etc. The Journal is intended as a forum for practitioners and researchers to share the views of Supply Chain and Logistics Management in the area. Many researchers have contributed to the creation and the success of the Advertising and Brand Management. We are very thankful to everybody within that community who supported the idea of creating an innovative platform. We are certain that this issue will be followed by many others, reporting new developments in the field of A Supply Chain and Logistics Management. This issue would not have been possible without the great support of the Editorial Board members, and we would like to express our sincere thanks to all of them. We would also like to express our gratitude to the editorial staff of MBA Journals, who supported us at every stage of the project. It is our hope that this fine collection of articles will be a valuable resource for Management readers and will stimulate further research into the vibrant area of Supply Chain and Logistics Management .

Puneet Mehrotra Managing Director

Contents 1. The study of the Foreign Exchange Exposure on the Share Prices of Nifty-50 Companies Carol D'Souza, Jnaneshwar Pai Maroor

2. E-Tools and Supply Chain Integration â&#x20AC;&#x201C; A Study of Trends and Opportunities in India Smriti Goel Asthana

3. Ways and Objection in Supply Chain Management of Retail Himanshu Mishra

4. A Study of Customer Attitude Towards Dongrai Milk and Milk Products in Kadegaon City Seema S. Desai, Ijaj Tamboli

5. Amazon Supply Chain Management: A Case Study Shashi Kant Dikshit, Venus Madan, Shekhar Trivedi

NOLEGEIN: Journal of Supply Chain and Logistics Management Vol. 1: Issue 1

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The study of the Foreign Exchange Exposure on the Share Prices of Nifty-50 Companies Carol D’Souza, Jnaneshwar Pai Maroor Justice K.S. Hegde Institute of Management College, Nitte, India.

ABSTRACT The firms which are involved in foreign trade are exposed to exchange rate exposure. Exchange rate exposure is due to currency fluctuation. Currency fluctuation is the outcome of the floating exchange rate system. The exchange rate of one currency against the other is influenced by numerous factors such as demand and supply of two currencies, inflation, their economic performance, interest rates etc. This study aims to examine the foreign exchange exposure on the share prices of nifty 50 companies excluding the financial service companies. In this study, two factors are considered i.e. Nifty returns and exchange rate. For this study, Nifty 50 companies are considered and among the 50 companies, 10 companies have been excluded as they are financial service companies and the monthly data of 40 companies for the period of 5 years is being studied using two factor models. The result of this study shows that two firms are significantly exposed to foreign exchange risk and the companies have hedged their risk using derivatives. Keywords: Currency fluctuation, derivatives, foreign exchange exposure, nifty 50, risk

INTRODUCTION Globalization and Liberalization in India have brought several changes to the economy. This has helped the companies to widen their scope of business internationally. For the traders this has been a great opportunity to expand their business but at the same time they will have to undergo various risks. The greatest risk which the traders are facing now is foreign exchange exposure. Foreign exchange exposure is the risk associated with the firms when they are engaged in the international trade. When the firms are bound to carry out their business internationally, they will have to deal with different currencies as their suppliers and customers are from different countries. So, any fluctuations in the domestic currency or an increase in the exchange rate of foreign currency will have a greater impact on the firms. The exchange rate plays a vital role for the firms who export goods

and import raw materials. The depreciation in the domestic currency will help exports as the cash inflow will be more and exporting the goods will be advantageous. However, the firms which are importing the raw material will have to face the difficulty of higher cost of import. On the other hand, an appreciation in the domestic currency will make exports more expensive by reducing the competitiveness of the exporting firm and imports will become cheaper. The changes in demand and supply of various currencies are the reasons for the fluctuation and it leads to currency risk. The companies which carry out their business globally are exposed to currency risk and that may create unpredictable profits or losses. Exchange rate exposure is of three types i.e. transaction exposure, translation exposure and economic or operating exposure. Transaction exposure occurs mainly due to the foreign currency debtors of sale or

NOLEGEIN: Journal of Supply Chain and Logistics Management Vol. 1: Issue 1

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E-Tools and Supply Chain Integration – A Study of Trends and Opportunities in India Smriti Goel Asthana* Jaipuria Institute of Management, Indirapuram, Ghaziabad, India

ABSTRACT Till the beginning of 1980s, the information flow between functional areas within an organization and with supply chain partners was paper based which resulted in delaying the transaction and communication process. During this period, information was often over looked as a critical competitive resource because its value to supply chain members was not clearly understood. With globalisation and opening up of the Indian economy to the rest of the world the information technology (IT) infrastructure capabilities got highlighted and it was realised that IT provides a competitive positioning of business initiatives like cycle time reduction, implementation and supports in implementing redesigned cross-functional processes. In the 21 century, the growth and development in the Information Technology (IT) and supply chain management (SCM) have gained a significant role in the organisational performance across the industry. The advancement of internet-based exchange of information between organisations, their suppliers, customers and various service providers has improved the information flow in the supply chain of across industries. The prime focus of this paper is to highlight the dominance of transactions, coordination and collaboration as ebusiness tools in supporting supply chain integration. The researcher has made an attempt to focus on the changing trends and rising opportunities that have emerged in the SCM system with the use of E tools and techniques. Keywords: supply chain management, e-business, E-commerce, supply chain integration

INTRODUCTION In this 21 century, the industry practitioners and experts have realised that doing business today is invariably different from couple of decades ago. With the continuous development of e-commerce, enterprise supply chain has undergone enormous changes, which increasingly reflected in the supply chain management (SCM) based on the e-commerce [1]. The competition between firms is tough and aggressive and survival depends on identification and implementation of competitive advantages [2]. It has been observed that SCM has immense implication on the company’s

bottom line and a lot of researchers have examined the ways to optimize it and subsequently company’s performance with utmost attention on supply chain integration. With the dawn of web-based integration the task of realizing supply chain integration has improved considerably. According to ref. [3], a wide range of tools and techniques used to conduct business in a paperless environment is defined as electronic commerce. Electronic commerce includes electronic data interchange, e-mail, electronic fund transfers, electronic publishing, image processing, electronic bulletin boards, and

NOLEGEIN: Journal of Supply Chain and Logistics Management Vol. 1: Issue 1

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Ways and Objection in Supply Chain Management of Retail Himanshu Mishra* L.J. Institute of Management Studies, Gujarat, India

ABSTRACT The primary goal of this paper is to comprehend supply chain management (SCM) and investigate the different difficulties and openings advancing step by step. Firms from built up and develop economies are progressively venturing into emerging markets. Globalization constrained organizations to change their competitive priorities and overhaul the store network forcefully with a worldwide core interest. For a few organizations the driving variable is the new market for its items and for some other it is the entrance to new providers or crude materials from any wherefrom the world requiring little to no effort, for a third it is tied in with bringing down the cost of assembling and administrations through outsourcing. Despite an in abundance of chances there are numerous normal production network challenges as they enter or extend their business in developing markets: new danger of disturbance of value, money related vulnerabilities of the accomplice, new societies, shifted framework, verifiable reasons and fast development and change. Globalization, vertical deterioration, outsourcing and off-shoring, shorter item lifecycles, lesser lead time, JIT stock are likewise a few variables which prompted challenges like data combination, coappointment and asset sharing, hierarchical relationship linkage. Data are the energy of present day SCM. An organization with present day innovation and having and powerful production network administration framework with data incorporation as its establishment will have a positive edge over contenders and different SCM challenges. Keywords: challenges, development, retailing, supply chain

INTRODUCTION India is a moment most populated nation on the planet and it has 30 crores solid white-collar class with expanding discretionary cash flow and neglected needs. It is likewise fifth biggest retail showcase on the planet and is as of now worth $ 500 Billion (6000 Cr) advertise developing at 20% every year (Organized retail 8%). The nation positions fourth among the overviewed 30 nations as far as worldwide retail advancement. India is a promising interest advertise, subsequently numerous multinational organizations are looking at to go into Indian market [1]. Inventory network (SC) has become quickly since 1990s indicating exponential development. For the most part SC

comprises of various capacities: coordination, stock, obtaining, and acquirement, creation, arranging, intra-and between authoritative connections and execution measures [2]. As a rising economy, be that as it may, India presents many difficulties to overseeing compelling supply chains. Some of them are, an extremely complex arrangement of charges and prohibitive government controls, Poor foundation, overstretched limit, an exceptionally divided provider base, ineffectual use of data advances and correspondence, the absence of customary retail channels and purpose of-offers information, are quite recently a portion of the difficulties that can influence the sourcing and retailing openings in India to appear to be unattainable [3].

NOLEGEIN: Journal of Supply Chain and Logistics Management Vol. 1: Issue 1

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A Study of Customer Attitude Towards Dongrai Milk and Milk Products in Kadegaon City Seema S. Desai*, Ijaj Tamboli Department of Management Studies, Rajarambapu Institute of Technology, Maharashtra, India

ABSTRACT Buyer conduct alludes to the conduct that shoppers show hunting down acquiring, utilizing assessing and discarding items and administrations that they expect will fulfill their requirements. The investigation on customer conduct is the investigation of how people settle on choice to spend their accessible assets (time, cash, and exertion) on utilization related things. It incorporates the investigation of what they purchase, why they get it, when they get it, where they get it, how frequently they get it, and how regularly they utilize it. Helpful dairies need to comprehend this idea in profound mode as the private players a representing a hardened rivalry to them. The present examination endeavors to investigate the buyer conduct of the clients towards the Dongrai dairy drain and milk items which are situated in a rustic zone of Sangli District, Maharashtra, India. Consumer loyalty was measured crosswise over various properties of the Dongrai dairy drain and milk items and the client’s inclination was checked crosswise over various parameters. Keywords: customers, consumer behavior, customer satisfaction

INTRODUCTION This project was undertaken with the objective to customer attitude toward the Dongrai Milk and Milk products and knowing the satisfaction level of consumers regarding Quality, Price, and service provided by Distributors and customer. The study of Customer Attitude towards Dongrai dairy milk and Milk products. To study customer attitude the Promotional Channel. The consumer’s preference was studied through using questionnaire [1]. A sample size of 55 respondents was taken for the study, whose responses were studied and interpreted. The sampling design was used convenience sampling. The process of analysis was done through frequency table, percentage analysis, etc. Objective of the Study • To study and understand the concept and process of marketing research.

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To know customer satisfaction level towards products provided by Dongrai Milk. To understand the marketing activities needed to be done by Dongrai Milk. To understand the expectations of customer needs, pricing constraints, response, and service quality.

Statement of the Problem Taking in the conduct of purchasers stays basic for advertisers to devise promoting techniques. Shopper’s state of mind, inclinations and fulfillment is an undermined human brain research that denotes a specific human conduct. In India, dairy industry is a quick developing and prospering in FMCG part. The pretended by the cooperatives in cooking the requirements of rustic individuals and giving them, business are particularly basic [2].

NOLEGEIN: Journal of Supply Chain and Logistics Management Vol. 1: Issue 1

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Amazon Supply Chain Management: A Case Study Shashi Kant Dikshit1*, Venus Madan2, Shekhar Trivedi3 1

Assistant Professor, Dr. Gaur Hari Singhania Institute of Management and Research, Kanpur, Uttar Pradesh, India 2 Assistant Professor, Dr. Virendra Swarup Group of Institutions, Kanpur, Uttar Pradesh, India 3 Professor, Dr. Gaur Hari Singhania Institute of Management and Research, Kanpur, Uttar Pradesh, India

ABSTRACT This purpose of this study is to understand the e-commerce industry and role of supply chain strategies to get the competitive edge. This study describes the e-commerce industry and the supply chain practices adopted by them, specially by Amazon. This study discussed the penetration of internet in India, e-commerce market in the light of Amazon, supply chain in Amazon, IT application, SC (Supply Chain) automation and finally, business strategies application for internet activity. Keywords: business strategy, e-commerce, retail industry, supply chain management

INTRODUCTION The retail industry in India plays a vital role in GDP (gross domestic product) growth. Almost 11% of the GDP come from retail industry and generate more than 8% of the employment. Some of the facts regarding Indian retail industry are given below.

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Expected growth target: US$ 1.1 trillion by 2020

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Expected growth: 12% per annum

Modern retail in India is expected to be double to US$ 25.7 in next three years.

Indian e-commerce market is expected to grow and will reach up to US$ 700 billion by 2020, whereas B2B is estimated to reach up to US$ 26 in next few years.

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Indian e-commerce sales US$ 30 billion in FY2016. Indian e-commerce sales are expected to reach US$ 120 billion by 2020. In gross merchandise value, Indian market will be expected to reach up to US$ 20 billion. In e-commerce, approx. 530 million (in numbers) shoppers till 2025. Direct selling industry in India will reach up to US$ 2.5 billion by 2021.

India e-commerce industry is growing very fast, it may replace China and will become the most promising market in the world and the largest consumer economy by 2025 of around US$ 400. [1] Some of the fact are given below in Fig 1 & Fig 2:

Fig. 1. Indian Market