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Nolegein Journal of Consumer Behavior & Market Research Nolegein - Journal of Consumer Behavior and Market Research is focused towards the rapid publication in the following areas of
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EDITORIAL BOARD MEMBERS Dr. Mrinmoy Bhattacharjee Associate professor Department of Marketing in Management, Alliance school of business, Bangalore, Karnataka, India
Dr. Kumardatt A Ganjre Director Department of Management, Deviprasad Goenka Management College of media studies, Ahmedabad, Gujarat, India
Dr. Shallu Singh Associate professor Department of Marketing in Management, Bharati vidyapeeth university institute of management and research, Paschim Vihar, Delhi India
Dr. Binod Sinha Associate professor Department of Marketing in Management, Balaji Institute of Modern Management, Pune, Maharashtra, India
Shalini aggarwal Associate professor Department of Management, Chandigarh University, Mohali, Punjab, India
Dr. Archana singh Assistant professor Department of Marketing Research and Econometrics in Management, Birla institute of management technology, Greater noida, Uttar Pradesh, India
Dr. Ruchi sharma Assistant professor Department of Marketing in Management, Institute of management studies, Ghaziabad, India
Dr. Pratap chandra mandal Associate professor Department of Marketing in Management, Indian Institute of Management, Shillong, Meghalaya, India
Dr. Nischay K. Upamannyu Assistant Professor Department of Marketing in Management, Prestige Institute of Management, Gwalior, Uttar Pradesh, India
Shipra shrivastava Assistant professor Department of Human Resource Management in Management, Meerut institute of engineering & technology, Meerut, Uttar Pradesh, India
Neha Bhardwaj Assistant Professor Department of Marketing in Management, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India
Siddharth Sharma Assistant Professor Department of Marketing in Management, Anand College of Engineering and Management, Kapurthala, Punjab, India
Dr. Kavita Singh Assistant Professor-Senior Grade Department of Management Studies, SRM University Delhi-SRM University Delhi-NCR, Sonipat, Haryana, India
Suchita Vishwakarma Assistant Professor Department of Management Studies, School of Management Sciences, Kashimpur, Lucknow, India
From the Editor's Desk Dear Readers, We would like to present, with great pleasure, the inaugural First volume of a new scholarly journal, NOLEGEIN Journal of Consumer Behavior & Market Research. This journal is part of the Consumer Behavior and Market Research, and is devoted to the scope of present management issues, from different. This new journal was planned and established to represent the growing needs of marketing as an emerging and increasingly vital field, now widely recognized as an integral part of Management. Its mission is to become a voice of the Management community, addressing researchers and practitioners in this area. The core vision of NOLEGEIN Journal of Consumer Behavior & Market Research in MBA Journals is to propagate novel awareness and know-how for the profit of mankind ranging from the academic and professional research societies to industry practitioners in a range of topics in advertising in general. MBA Journals acts as a pathfinder for the scientific community to published their papers at excellently, well-time & successfully. NOLEGEIN Journal of Consumer Behavior & Market Research focuses on original high-quality research in the Customer analysis, Online Shopping, Marketing mix modeling, Risk perception and risk reduction activities etc. The Journal is intended as a forum for practitioners and researchers to share the views of advertising and brand management in the area. Many researchers have contributed to the creation and the success of the Consumer Behavior & Market Research. We are very thankful to everybody within that community who supported the idea of creating an innovative platform. We are certain that this issue will be followed by many others, reporting new developments in the field of Consumer Behavior & Market Research. This issue would not have been possible without the great support of the Editorial Board members, and we would like to express our sincere thanks to all of them. We would also like to express our gratitude to the editorial staff of MBA Journals, who supported us at every stage of the project. It is our hope that this fine collection of articles will be a valuable resource for Management readers and will stimulate further research into the vibrant area of Consumer Behavior and Market Research.
Puneet Mehrotra Managing Director
Contents 1. Individual Investment Behavior of Young Investors in Stock Market J. Pai Maroor, B. Vamana Baliga
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2. Research on Consumer Brand Concept and Purchasing Towards Latest Galley S. Varadaraj
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3. A Study of Exchange Union with Reference to Tirupur Region R. Vasuki, R. Kaliyappan, M. Maheshwaran
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4. Stress That Influence Consumer Behavior in M-Business A. Francis Xavier
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5. Case Study on Global Food Outlook 2016 Binod Sinha
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6. “A Study of Market Potential for School Busses� With Special Reference to Mahindra Truck Bus Division Seema S. Desai, Shoyeb Irshadahmad Fakir
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NOLEGEIN: Journal of Consumer Behavior & Market Research eISSN: 2581-4400 Vol. 1: Issue 1
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Individual Investment Behavior of Young Investors in Stock Market J. Pai Maroor1,2*, B. Vamana Baliga1,2 Justice K.S. Hegde Institute of Management College, Nitte, Karnataka, India Department of Commerce, Sri Mahaveera College, Karnataka, India
ABSTRACT This study is conducted on “Individual investment behavior of young investors in stock market”. This research is conducted in and around Dakshina Kannada and Udupi District. This research is all about the individual investors who lie between the age group of 20 to 35 years, and how they are investing in the stock market and analyze the young investor attitude towards investment. And also, they are really aware of investment options are available to them. This study based on identifying the individual young investor’s behavior with identifying the most and least influencing factors. This research design is based on descriptive way. Here, the data were collected through the help of questionnaire. The sample size taken in this research was 100 wherein all the data were collected in and around Dakshina Kannada and Udupi district with the help of the designed questionnaire. The main aim of this research was to understanding the behavior of young investors like how the perception of this investors towards the stock market and pattern of investment and also their preference and factors while investing in stock market, and also suggest them to better investments available in the stock market. Till now there is no research done so far on focused group of young investors between the age of twenty to 35 years. It is necessary to understand the investment pattern of these kinds of investors. And the behavior pattern is deferred from their attitude, age, income and wealth, gender, marital status, personality and educational attainment and also their level of financial knowledge and experience. Throughout my research what I found like the young investors are not taking more risk in investing in stock market if they did also they go for speculation that is quick return on investment and also sometimes they are not aware of available financial products for investment. The main thing is to they do not have patience to hold the stocks to a long run. Keywords: behavior, investment, speculation, stock market
INTRODUCTION The Karvy group was formed in the year of 1983 at Hyderabad, India. KARVY is a legendary name in financial services, Karvy’s recognition stays defined by its mission to prosper, passion for professionalism, outstanding work ethics and customer centric values. The Karvy Group is a premier integrated financial
services provider, ranked among the top-5 in the country through its business segments. The Group services over 70 million individual investors in various capacities, and over 600 corporate houses provide investor services. Karvy Group established its presence through a wide network of over 450 branches, covering in excess of 400 cities and towns.
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Research on Consumer Brand Concept and Purchasing Towards Latest Galley S. Varadaraj* Department of Management, Gobi Arts and Science College, Gobichettipalayam, Erode, Tamil Nadu, India
ABSTRACT The inspiration driving this investigation is to find customer check acumen and acquiring conduct towards arranged kitchen with uncommon reference to Godrej inside in Chennai. The objective of the examination is to get the feedback about customer advantage gave at the Godrej inside stores. The examination arrangement used as a piece of this examination is enchanting investigation plan. Data were accumulated from around 105 customers in the kitchen inside stores by audit method. The fundamental data are accumulated through survey and individual contact with customer. The assistant data are assembled from journals, perusing material and through the web. The data assembled and analyzed using essential rate system. Chi square and correlation procedure is the quantifiable contraption for separating the accumulated data. The accumulated data consolidate singular purposes of intrigue, customer supposition in the retail stores, organizations and current favorable circumstances gave in the retail stores, rewards, about their self-administration, affirmation and forcefulness. The examination was kept just to Chennai city. So, there's it cannot be summed up. A bit of the customers are not honest to goodness in their responses to the survey and subsequently there are a couple of difficulties in reaching the right conclusion. The results may help the organization of kitchen inside stores with comprehension about the factors that affect the acquiring behavior of buyer’s towards kitchen inside stores. Keywords: marketing, modernized, purchasing
INTRODUCTION Brand is basically the whole of all encounters identified with the item, administration and organizations that make and convey the item. Brand observation is formed by useful encounters (i.e. speed, quality, unwavering quality, simplicity of use). A surely understood brand is for the most part viewed as one that individuals will perceive, frequently regardless of the possibility that they don't think about the organization or its items/administrations. These are generally the business' name or the name of an item, in spite of the fact that it can likewise incorporate the name of an element or style of an item [1]. The Buying conduct is characterized as the choice procedures and demonstrations of
individuals in purchasing and utilizing items. Shopper Buying Behavior alludes to the purchasing conduct of a definitive customer. Already Indian market was frail in giving great after deals benefit yet now daily there is enormous rivalry. This Research additionally incorporates the investigation of the mental and additionally demographical examination which will be particularly useful of an organization. Brand Perception and Buying Behavior Client observation is characterized as, “A promoting idea that includes a client's impression, mindfulness and awareness about an organization or its offerings. Client discernment is commonly
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A Study of Exchange Union with Reference to Tirupur Region R. Vasuki*, R. Kaliyappan, M. Maheshwaran Jay Shriram Group of Institutions, Tirupur, Tamil Nadu, India
ABSTRACT The research has been directed to think about the client observation towards administrations gave by open banks utilizing SERVQUAL display. The exploration has been directed with open part banks. Ordinarily, clients see almost no distinction in the keeping money items offered by open banks managing in administrations as any new offering is immediately coordinated by contenders. Keywords: financial, planning, trading
INTRODUCTION The research has been directed to consider the client observation towards administrations gave by open banks utilizing SERVQUAL display. The examination has been directed with open part banks. Normally, clients see next to no distinction in the keeping money items offered by open banks managing in administrations as any new offering is immediately coordinated by contenders. [1] and [2] noticed that the key technique for the achievement and survival of any business organization is the deliverance of value administrations to clients. Client’s needs are changing, and they need everything quick and inside limited capacity to focus time. This adjustment in client mentality has run as an inseparable unit with the improvement of ATMs, telephone and net keeping money alongside accessibility of administration comfortable client’s doorstep. With the rise of widespread managing an account, banks plan to give all saving money item and administration offering at one rooftop and their undertaking is to be client driven. With the rise of financial changes in world all in all and in India specifically, open banks have come up bigly with prime accentuation on specialized and client entered issues. In this day and age, a bank plays out a few general saving money exercises in accordance with its distinctive inward divisions. Every one of the
divisions which are giving general managing account administrations is especially essential while managing clients. Bank acquires its working benefit through utilitarian exercises of these offices under general keeping money. That is the reason; a general keeping money exercise means a considerable measure for a bank. On the off chance that a bank can make sense of its exceptional execution by and large keeping money through fulfilling its client then it is feasible for that specific bank to increase upper hand from the market. In this day and age, a bank plays out a few general saving money exercises in accordance with its diverse inward divisions. Every one of the divisions which are giving general managing account administrations are especially vital while managing clients. Bank acquires its working benefit through utilitarian exercises of these offices under general managing an account. That is the reason; general saving money exercises means a ton for a bank. In the event that a bank can make sense of its exceptional execution when all is said in done keeping money through fulfilling its client then it is workable for that specific bank to increase upper hand from the market. Money related progression has prompted extreme focused weights and open banks
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Stress That Influence Consumer Behavior in M-Business A. Francis Xavier* G R Damodaran Academy of Management, Coimbatore, Tamil Nadu, India
ABSTRACT In the past decade mobile is used as a means of communication alone, but in this current scenario Mobile business (m-business) plays a vibrant role in the process of fulfilling the wants and needs of customers through mobiles. Through the personalized advertisements and Apps in Mobile gadgets link the seller with the customer where they are located, and goods are sold by delivering in the hands of Customer. Thus, the customers are more exited and comfortable with online buying through Mobile. Extended to this discussion, topic is focused on how psychology of stress influences the individual behavior. The automatic and reflective systems in human brain function in the decision-making process. Effortless and unconscious decisions are taken in the automatic system, where the externally stressed individual would see comparison shopping as useless activity, for they believe in simply acquiring a product without any reason. For example, the text message from Harley Davidson’s group would affect the unconscious part of individual. On the other hand, the reflective system is more of effortful and controlled by the individual decisions, where the internally stressed individual would focus on the comparison shopping and looking for lower prices. For example, the purchase of car requires mental effort. Thus, the decisions are left in the hands of individual’s motivation to choose any of the extremes. In this new era customers are more stressed by the social network of people such as friends and family concerning perceptions, opinions and actions. These psychological forces affect the individual to adapt the current trend in order to get recognition in the social network. Keywords: automatic and reflective systems, M-business, perception, psychology
INTRODUCTION The purpose of this research is to present the theoretical and conceptual opinions of stress that interpret consumer buying behavior in the emerging context, and to present the cause(s) of stress and its consequences on selected aspects of consumer behavior. An extended discussion is focused on stress that influences consumer behavior regarding mobile business (m-business). CURRENT SCENARIO Current trend and future challenges of ebusiness is to conduct mobile business and bring the trade and service to where potential customers are located, and goods are produced, consumed, delivered and
provided. Because of more personalized ads, the increase in devices used by consumers, and the ability to deliver a better user experience by tapping into data, customers are rapidly becoming more excited and comfortable with online buying [1, 2]. Consumer purchase decisions process in seven steps; it is used as a line of reasoning to theoretically investigate the possible specificities of mobile consumer behaviors: •
Need recognition: mobile devices can stimulate it via m-advertising and mservices. Permanent contact with a
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Case Study on Global Food Outlook 2016 Binod Sinha* RIT, Rajaramnagar, Maharashtra, India
ABSTRACT Global food commodities markets are stable. Market seems will remain positive for 2016– 2017. The food import bill of world is set to decline in 2016 because of lower global prices and freights compared to last year. Some segments of food were analyzed below with respects to production, supply and price. Keywords: export, global prices, market, products
INTRODUCTION Meat and Meat Products World meat production is expected to reach at 321 million tonnes in 2016–2017. Poultry may register growth, followed by bovine and ovine meat, while pig meat output could decline. Global meat trade is expected to grow at 2.8 percent to 30.6 million tonnes. United States, Brazil, the EU, India and the Russian Federation have increased production. China, Australia and South Africa saw reduced production. Poultry meat trade is going to reach at 12.7 million tonnes in 2016, a rise of 3.5 percent. Saudi Arabia, South Africa, Japan, Viet Nam, Cuba and the United Arab Emirates have increased import demand. Brazil, the United States and Thailand are prominent suppliers of the rising demand [1]. Pigmeat exchange could encounter a moment year of development, expanding by 4.4 percent to 7.5 million tons. Bringing in nations should build their buys, including Mexico, China, the Russian Federation, the United States, Japan, the Republic of Korea and Australia. Exports will develop in the United States, Canada, the EU and Brazil.
Fares of cow-like meat could ascend by 1.3 percent to 9.3 million tons, following a decrease of 5.0 percent in 2015.Demand is developing in China, Malaysia, the Islamic Republic of Iran and the Republic of Korea and a restricted recuperation in buys by the Russian Federation are required to be the principle drivers of extension in oxlike meat exchange 2016. FAO Meat Price Index in July 2016 Average prices for meat have continued on surge. In June it is 158.3 and in July it is 159 points. This is because of Brazil recorded strong surge in sales of poultry meat from Japan and Saudi Arabia. Chicken prices are overall increased by 10% since January 2016. EU is emerged as largest exporters of pigmeat. Generally, lower feed prices over the period encouraged meat production in many countries although in some region climatic setback in particular drought affected beef and sheep meat production while in others animal diseases depressed pigmeat and poultry output. In terms of global trade expansion bovine meat, pigmeat and poultry are expected to see growth.
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“A Study of Market Potential for School Busses” With Special Reference to Mahindra Truck Bus Division Seema S. Desai*, Shoyeb Irshadahmad Fakir Department of Management Studies, Rajarambapu Institute of Technology, Sangli, Maharashtra, India
ABSTRACT As we know that the tastes and preferences of consumers are ever changing and are not constant. Hence, it is very much important for the marketer to know the trend and pattern of the consumers buying behavior. We can get information regarding color, design, size etc. of the consumer by the study of his behavior. Thus, the study of consumer behavior helps the marketer in formulating the production policy of the company. This study focuses on the buying behavior of consumers and finding out the key buying factors which influence the perspective of customer buying. The main product in this study is the school bus and the main customer of the product are the schools in the vicinity of Sangli district of Western Maharashtra region. The objective of this study is to understand the concept and process of market research and explore and analyze the potential market for school Bus. The study includes research and information gathering of customer's satisfaction and expectations regarding M&M School Bus and identifying potential market for M&M School Bus. Keywords: consumers buying behavior, consumer preferences, market research
INTRODUCTION This study is based on the fact that the Customers are periodically reminded and informed about the companies’ products from time to time. Customers are asked to purchase the company products. They are persuaded and requested to make trial purchases. This type of information is communicated to the customers well in advance before the product is launched into the market. This becomes very much necessary for the information of the customers when a new product or service is introduced or launched in the market or an old product is improvised or the intention of the company may be to simply increase the sale of the products. This study focuses on the buying behavior of consumers and finding out the key buying factors which influence the perspective of customer buying. The main product in this study is the school bus and
the main customer of the product are the schools in the vicinity of Sangli district of Western Maharashtra region IMPORTANCE OF THE STUDY As we know that the tastes and preferences of Consumers are ever changing and are not constant. Hence it is very much important for the marketer to know the trend and pattern of the consumers buying behavior. We can get information regarding color, design, size etc. of the consumer by the study of his behavior. Thus, the study of consumer behavior helps the marketer in formulating the production policy of the company. Consumer behavior is very much useful in building up ways for the more effective and efficient deployment of resources of marketing management. This will as help to solve the problems related to marketing management in a more effective and
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