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MBA Website Redesign Helps Members Make the Most of Their Membership Website design is arguably one of the most important factors in communications today. After all, an organization’s online presence can be the difference between a good customer experience or a great one. According to recent research, it only takes visitors 50 milliseconds to form a first impression online. Seventy-five percent of users make judgments about a company’s credibility based on visual design alone. But that’s not all. Design has a huge impact on how easy it is to find what you’re looking for – and navigation and usability are key. The Manufacturer & Business Association (MBA), for one, recognizes the value that a quality website provides and rolled out its newly redesigned site, www.mbausa.org, to improve members’ user experience, so they can make the most of this online resource to benefit their operations. “The MBA has and always will be in the people business, but we are excited about how our members can access even more information,” explains MBA President and CEO John Krahe. “The design and navigation of our site has been significantly enhanced. Every detail has been thought of with our members in mind.”
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OCTOBER 2019 • mbabizmag.com