WE’VE CHECKED THE DATA AND CHECKED IT TWICE, AND FOUND THAT SOME RETAILERS PLAY NICE.*
CVS/ pharmacy
9.7x
TGI Fridays
10.6x
14.3x Sprouts
Dick’s Sporting Goods
Staples
Ulta Beauty
13.8x
Best Buy
23.8x 30.5x NAPA Auto Parts
Lowe’s
15.1x
15.5x
28.4x
Hot Topic
18.1x
GameFly Toys "R" Us 21.4x
45.6x
TARGET
13.5x
Champs Sports
18.0x
12.4x
16.5x
Little Caesars
15.8x
IKEA Store
11.3x
Zulily
Michaels Stores
Five Guys Burgers
HOME DEPOT
GAMESTOP
i *The larger the size of the ornament the stronger the app/brand affinity. That is, the propensity of two retailers’ apps to appear on the same mobile device together.
So what’s the takeaway here?
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It’s that retailers play nice with each other in both expected and unexpected ways.
You wouldn't expect GameStop and Hot Topic to go caroling together, but based on our TrueDataTM, they are jolly close.
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And the real takeaway is that there is a lot you can learn from your customers’ mobile data, so you should add a market analysis from Twine to your holiday wish list.
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Just ask us how you can get one for your own brand.
Happy Holidays from all of us at Twine!