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AD INTELLIGENCE REPORTS

ACTIONABLE TRUEDATA AUDIENCE INSIGHTS Want to see measurable lift on your next campaign? It starts by understanding the DNA of customers exposed to your ads. For example, a top-3 CPG brand wanted to analyze the composition of its exposed audiences, against its goal of reaching older males. Our TrueData Ad Intelligence Report delivered insights that conﬁrmed the client’s total campaign skewed male, and over indexed for users 45-64.* Gender Breakdown Reached Through Each App Media Partner

Age Range Breakdown for CPG Brand

U.S. CENSUS

Cross-Audience App Ownership Comparison* Users exposed to the campaign on:

Gender Breakdown By Discrete Day

U.S. CENSUS

iFunny =

3.14x more likely to have the Amazon App

Messenger =

1.8x more likely to have the Walmart App

TextNow =

1.45x more likely to have the Target App *compared to the US population

AD INTELLIGENCE REPORTS

ACTIONABLE TRUEDATA AUDIENCE INSIGHTS Available on the TrueData Platform, our Ad Intelligence Report (AIR) is a ﬂexible solution that enables you to analyze and compare diﬀerent groups of users exposed from your media campaigns through a rich, deterministic mobile lens.

DEFINE YOUR AUDIENCES

ANALYZE YOUR EXPOSED USERS

AD GROUP AD GROUP

AD GROUP A

Report

GET A FULL UNDERSTANDING OF YOUR AD CAMPAIGN PERFORMANCE: Partner Reach E.g., Which of my media partners was best at reaching my targeted group of women 25-34 last quarter?

A Deterministically Matched AD GROUP

Analyzed and Decomposed

Demographic Insights AD GROUP B

Report

E.g., What is the age and gender breakdown of the exposed group from my last campaign? User Comparisons

AD GROUP

AD GROUP C

Report

To learn more about the TrueData AIR, contact us for a Platform demo.

E.g., How do users who converted on my last campaign diﬀer from users who didn’t?

www.TrueData.co | hello@TrueData.co | 415-489-9252

A SINGLE DATA PLATFORM FOR ONBOARDING, INSIGHTS, AND AUDIENCES Most data platforms lack transparency, are mispriced, and fail to deliver ROI. TrueData is disrupting the industry with: Better data - sourced directly from 450+ apps and validated with our truth sets. Better scale - 50%+ of US devices. Better value - delivered via a SaaS model with ﬁxed, all-you-can-eat pricing.

COMPLETE & SIMPLIFIED SOLUTIONS FOR BRANDS

ACCURATE MOBILE ONBOARDING

UNPARALLELED ANALYTICS

AUDIENCES THAT DELIVER ROI

PRIVACY & CONSENT MANAGEMENT

Anonymously connect your oﬄine audiences (CRM) to digital audiences with the largest, most accurate mobile ID graph on the market.

Use your ﬁrst-party data or ours to uncover unique mobile insights on your customers and competitors.

Use 3BN mobile events a day across +345MM monthly devices to build custom audience segments and deliver them anywhere.

Our platform is built for the regulatory future, helping your brand’s app with compliance to privacy laws like GDPR, CCPA and beyond.

Contact us for a Platform demo and see why 250+ brand marketers trust TrueData. www.TrueData.co hello@TrueData.co 415-489-9252

The world’s leading brands use TrueData:

FINALLY, ACCURATE MOBILE DEMOGRAPHIC DATA AT SCALE The mobile demographic data available on the TrueData Platform has proven to be more accurate and generates better ROAS. We have painstakingly built our demo set with deterministic self-reported consumer information. We independently validate every data source for accuracy with our partners, and because of our quality standards, we dispose of the majority of data received.

Other companies take shortcuts to get to scale by using algorithmic models or porting data from oďŹ„ine or desktop channels. Use the TrueData Platform to build better audiences across age, gender, language preference and more from 192MM+ real US users, then deliver your segments anywhere with ease.

BETTER DEMOGRAPHIC TARGETING WITH THE TRUEDATA PLATFORM

REAL

VERIFIED

SIZEABLE

DIVERSE

100% deterministic and user-reported

Optimized against Experian and Nielsen

192MM U.S. proďŹ les with age, gender, and language

Sourced from over 450+ apps

www.TrueData.co hello@TrueData.co 415-489-9252

Easily push audiences to your favorite DMP, DSP, or Platform:

LiveRamp, Krux, Oracle, Google, Neustar, NinthDecimal, Facebook, TheTradeDesk

THE TRUEDATA PLATFORM

ACTIONABLE APP USER INSIGHTS The TrueData Platform delivers mobile intelligence that puts app monetization, marketers, sales leaders, and analytics teams in the driver seat. Using cutting-edge data science techniques, the Platform provides deep capabilities to help you understand the true mobile behaviors, demographics, and psychographics of your most valued users.

Tested and trusted, our research-grade TrueData consistently outperforms competitors. Plus, all our data providers automatically have free access, or they can leverage TrueData’s data. Rich insights from custom segments drive actions that lead to signiﬁcantly better CPI/ROAS, higher conversion rates, and longer retention.

DATA

Discover more about your users, such as how do your free and premium users diﬀer, or what’s diﬀerent about IAP users? DISCOVERY

ACTIONS INSIGHTS

Research niche-audience segments, competitors, or potential partners. Then generate unmatched, deep insights to gain a more complete understanding of your cohorts of users.

GET A FULL UNDERSTANDING OF YOUR USERS ACROSS A RANGE OF ATTRIBUTES DEMOGRAPHIC ATTRIBUTES E.g., Compare age and gender across user cohorts and across your competitors

BRAND AFFINITY E.g., Which of your users do business with your competitors or other major brands?

DEVICE CHARACTERISTICS E.g., Understand if your users skew more toward using Samsung/HTC devices or T-Mobile/Sprint

www.TrueData.co | hello@TrueData.co | 415-489-9252

ACTIONABLE TRUEDATA AUDIENCE INSIGHTS EASY, FLEXIBLE SETUP To get started, input a CRM or Mobile Ad ID ﬁle, or leverage TrueData as a seed

TESTED AND TRUSTED Research-grade TrueData that consistently outperforms competitors A customer ﬁle against multiple customer or competitor segments.

To drive better ROAS.

Any media exposure ﬁle to understand your campaign reach

GET A OF YOUR CUSTOMERS AND COMPETITORS ACROSS ATTRIBUTES LIKE: DEVICE CHARACTERISTICS

DEMOGRAPHIC ATTRIBUTES

TARGETING TOOL Generate custom segments for signiﬁcantly better ROAS and deliver them anywhere

BRAND AFFINITY

UNMATCHED INSIGHTS Research niche-audience segments, competitors, or potential partners

www.TrueData.co hello@TrueData.co 415-489-9252

Easily push audiences to your favorite DMP, DSP, or Platform:

NICHE-TARGET

136MM+ RETAIL CUSTOMERS AT A BETTER ROAS The rise of e-commerce giants have put the pressure on retail marketers to

AUDIENCE CATEGORY

U.S. DEVICE COUNTS

Fashion & Beauty

26,272,265

at the right time, and beat the competition.

Retail Stores

15,511,358

TrueData’s unique retail audiences help marketers reach niche-consumer

Deal Seekers

133,778,994

Home & Outdoors

109,472,107

Parents

4,395,281

get smart about their data strategy. With 100% deterministic data at incredible scale, the TrueData Platform

SAMPLE TARGETABLE BRANDS

gives you access to highly accurate mobile data to reach the right consumers,

audiences based on their speciﬁc interests and behaviors. Marketers can now tap into avid beauty buyers, as well as deal seekers all with targeted oﬀers. What’s more, marketers can build relationships with highly valuable key segments such as parents, homeowners and fashionistas, and successfully conquest shoppers of other retailers and competitors.

THE BEST BRANDS IN THE WORLD USE TRUEDATA

list of key Retail segments tailored to your goals.

www.TrueData.co hello@TrueData.co 415-489-9252

Easily push audiences through your favorite DMP, DSP, or Platform:

LiveRamp, Krux, Oracle, Google, Neustar, NinthDecimal, Facebook, TheTradeDesk

APP OWNERSHIP & BEHAVIORAL DATA: DRIVE HIGHER ROAS & ACCURACY TrueData Platform

app ownership data

+329MM actions of real mobile users

KEY APP OWNERSHIP & BEHAVIORAL SEGMENTS include:

IN-APP PURCHASE

APP OWNERSHIP COMPETITOR CONQUESTING:

BRAND AFFINITY:

VERTICAL- SPECIFIC:

INTERESTS/BEHAVIORS:

E.g., Home Depot can target Lowe’s app owners 1.5MM REAL MONTHLY U.S. MOBILE USERS

E.g., A beauty brand can niche-target retail shoppers

www.TrueData.co hello@TrueData.co 415-489-9252

E.g., Little Caesar’s app users are X times more likely to have Y app installed

E.g., Cord Cutters/OTT Audiences

Easily push audiences to your favorite DMP, DSP, or Platform:

MOBILE APPS TRUST US FOR: INSIGHTS, USER ACQUISITION & PRIVACY The TrueData Platform analytics and targeting tools improve campaign ROAS and unearth fresh insights on your current and potential users. Our privacy-by-design platform leverages behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps. Speciﬁcally, we oﬀer:

DIGITAL AUDIENCE TARGETING

ANALYTICS & ONBOARDING

PRIVACY & CONSENT MANAGEMENT

DATA COLLECTION & DISTRIBUTION

Build and test unlimited custom audience segments and easily distribute to any platform for one simple ﬂat fee.

Proﬁle user cohorts (e.g. high LTV, lapsed) and compare to competitors’ users leveraging the largest, most accurate mobile ID graph.

Use our Consent Management Platform to track user consents in one platform and easily comply with GDPR, CCPA and beyond.

Automate your data cleansing and processing (ETL) to export anywhere with no engineering investment and a seamless SDK integration or S2S.

www.TrueData.co hello@TrueData.co 415-489-9252

NICHE-TARGET

157MM+ FINSERV CUSTOMERS AT A BETTER ROAS Finserv marketers know better than anyone else that not every consumer is the same. Whether they are looking to invest, purchase a home, or graduate

AUDIENCE CATEGORY

U.S. DEVICE COUNTS

Investing

18,874,787

Banking

67,086,028

Cryptocurrency

2,800,803

Recent Graduates

5,156,717

Home Buyers

12,758,699

SAMPLE TARGETABLE BRANDS

college, consumers needs are unique to their live stage. The TrueData Platform provides finserv marketers with 100% deterministic data so they can target these audiences with better ROAS. The unique finserv audiences available on our Platform help marketers deliver their brand or product value directly to their ideal customer’s life stage. And the data can be delivered into any media platform. Marketers can now effectively reach in-market shoppers who are buying a home, upsell investment opportunities to high-income earners or loan repayment options to recent graduates, as well as conquest customers of other banks.

THE BEST BRANDS IN THE WORLD USE TRUEDATA

list of key Finserv segments tailored to your goals.

www.TrueData.co hello@TrueData.co 415-489-9252

Easily push audiences through your favorite DMP, DSP, or Platform:

LiveRamp, Krux, Oracle, Google, Neustar, NinthDecimal, Facebook, TheTradeDesk

RETARGET CRM FILES

WITH SWIFT AND ACCURATE MOBILE ONBOARDING Reaching customers where they consume most media, within mobile

And rest assured that with the TrueData Platform, your

apps, is the most powerful retargeting a marketer can do. Onboard

consumer privacy compliance is top of mind. We have built our

your ﬁrst-party or CRM data into mobile devices for accurate targeting by

Platform for the regulatory future, helping your brand’s app with

using TrueData’s massive store of mobile-linked identity data.

compliance to privacy laws like GDPR, CCPA and beyond.

TRUEDATA IS SWIFT

INCREASE THE LIFETIME VALUE OF YOUR CUSTOMERS BY STAYING CONNECTED TO THEM ON MOBILE TRUEDATA ...INTO THE TRUEDATA PLATFORM... ...TO CREATE MATCHING MOBILE SEGMENTS...

OTHER PROVIDERS

FEED ANONYMIZED CUSTOMER/ CRM DATA...

...SENT TO YOUR AD NETWORK, DMP, ETC.

Mobile is all we do; your campaign is our top focus. You’ll get your data in hours, not days.

TRUEDATA IS ACCURATE TrueData’s mobile connections come from the actions of real people. No guessing, just 100% veriﬁed data with solid match rates.

COMPETITORS ARE SLOW Mobile is a side business for many providers. You might wait a week to have your data processed.

COMPETITORS ARE WOBBLY Many mobile connection providers rely on models and algorithms to guess at who owns which mobile device.

www.TrueData.co 415-489-9252

hello@TrueData.co

NICHE-TARGET

271MM+ ENTERTAINMENT CUSTOMERS AT A BETTER ROAS Entertainment marketers know how hard it is to get access to high quality data on moviegoers, media viewership, or the growing cord-cutters

AUDIENCE CATEGORY

U.S. DEVICE COUNTS

Moviegoers

154,813,081

Events

6,257,648

TV Service Providers

17,163,958

Cord Cutters

204,728,021

Gamers

66,320,784

SAMPLE TARGETABLE BRANDS

segment. To get scale, other data companies model data, losing accuracy with every step. Our 100% deterministic data is never inferred or modeled, but is 100% user-based, allowing marketers to conďŹ dently reach these highly elusive niche audiences at a higher ROAS. The TrueData Platform delivers unique Entertainment ProďŹ les that reveal the mobile apps users install and transact in, the venues they visit, and which entertainment systems they have at home. Drive awareness of your content by targeting devices that have competitor or complementary apps installed. Or, reach consumers who have visited a movie theater in the past month with trailers and deals on new releases.

THE BEST BRANDS IN THE WORLD USE TRUEDATA

list of key Entertainment segments tailored to your goals. www.TrueData.co hello@TrueData.co 415-489-9252

Easily push audiences through your favorite DMP, DSP, or Platform:

LiveRamp, Krux, Oracle, Google, Neustar, NinthDecimal, Facebook, TheTradeDesk

TELCO

ACTIONABLE MOBILE INTELLIGENCE ... With high velocity, 100% deterministic TrueData™ at incredible scale, you now have access to hyper-accurate mobile data to reach the right telco consumers, at the right time, and beat the competition. And our mobile intelligence goes beyond delivering quality data you can’t ﬁnd elsewhere; it reveals insights that can help you acquire, retain and grow your best customers. Unlock the accuracy of the best mobile age and gender data, optimized with the best oﬄine demos. * When we say 1+1=3. We mean it.

GoToMeeting

Skype Gender:

Age Range: 58.5%

13-24

Gender:

Age Range: 13-24

22%

25-44

37%

39%

45+

41%

App Overlap:

11.1% of Skype users also

www.TrueData.co hello@TrueData.co 415-489-9252

13-24

15%

25-44

36%

45+

49%

54%

18.3% of GoToMeeting users

App Overlap:

also have the Viber App

have the Viber App

Age Range:

40.8%

60.1% 45+

Gender:

7% 59.2%

39.9%

41.5%

Viber

41.5% of Viber users also have the Skype App

Available through your favorite DMP, DSP, or Platform: LiveRamp, Krux, Oracle, Google, Neustar,

NinthDecimal, Facebook, TheTradeDesk

*Age & Gender Data

… AT WORK FOR A HIGHER ROAS Actionable insights that drive user acquisition, retention and growth: that’s what you can expect from TrueData mobile intelligence.

GoToMeeting

Wayfair INSIGHT: At 41.5%, Skype has the highest female user base among GoToMeeting and Viber, and shares 11.1% of its users with Viber. ACTION: Retain Skype’s strong female base by engaging with users who have both Viber and competitor apps.

Viber

INSIGHT: GoToMeeting skews male and older, and almost 20% of its customers communicate using Viber.

INSIGHT: Almost half of Viber consumers are over 45, and its users are 2x more likely to have Skype than the general population.

ACTION: Acquire a younger slice of the market share by reaching professional females engaging with Viber.

ACTION: Grow Viber’s telco audience by targeting older users who also have Skype.

TRUEDATA TAKEAWAYS

www.TrueData.co hello@TrueData.co 415-489-9252

Available through your favorite DMP, DSP, or Platform: LiveRamp, Krux, Oracle, Google, Neustar,

NinthDecimal, Facebook, TheTradeDesk

*Age & Gender Data