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Caught On Film Below: Trolls2 will hit cinemas in 2020.
Trolls 2 Announced Quick Pit-Stop In line with the big-screen release of The Fate of the Furious, the eighth chapter in the popular Fast & Furious saga which grossed over £400 million on opening, Universal Brand Development launched an extensive consumer products programme around the franchise. Visitors to Toys R Us in Leeds, Peterborough, Oldbury, Brent Cross and Ipswich were invited into Dom Toretto’s Garage, a unique experiential store-in-store concept where they were able to create their own high-octane Fast & Furious-inspired action scenes using global master toy licensee Mattel’s Fast & Furious Filmmaker app. In addition, an upturned Fast & Furious stunt vehicle, developed in partnership with Universal Pictures, also made pit stops at six major shopping centres and mainline train stations across the UK, spending four days at each location. “Fast & Furious is one of the most popular and enduring film serials of all time,” comments Hannah Mungo, country director of UK and Ireland for Universal Brand Development. “The untapped potential of the brand is vast, and we have an unwavering commitment to developing a broad consumer products offering.” The UK consumer products roll out also includes die-cast vehicles from Jada Toys, collectables from Underground Toys, adult gifts from Thumbs Up, posters from Pyramid and apparel from Somerbond. Above: Some Fast & Furious action.
In Bed With Batman
Below: Character World gets into bed with LEGO Batman.
Character World has launched a new LEGO Batman range to coincide with the release of the hotlyanticipated The LEGO Batman Movie. The Manchesterbased business has designed and produced a full LEGO Batman range, including a duvet cover with matching pillow case, a cushion, poncho and fleece blanket. The new range will be available across the UK and Europe in retailers and online.
Universal has announced that the sequel to the popular DreamWorksTrolls movie, Trolls 2, will hit cinemas on April 10, 2020. Both Justin Timberlake and Anna Kendrick will reprise their roles as Branch and Poppy respectively. Trolls – which launched late last year – has grossed some $339 million worldwide.
Beauty and the Beast Get In Training Footwear specialist Asics has teamed up with Disney to launch a special Beauty and the Beast collaboration with three styles of trainers. The styles are inspired by both Belle and The Beast, and also feature fabrics and patterns found on costumes worn in the movie.
Minions Get Sporty
Sports brand Puma has signed a multi-season partnership with Illumination and Universal Brand Development for Minions footwear and apparel. For autumn/winter 2017, just in time for their next onscreen adventure in Despicable Me 3, the Minions bring their subversive brand of cute to Puma Sportstyle. Minions Stuart, Carl and Kevin have rendered their playful designs on Puma’s sports-inspired styles with splashes of colour, plenty of goggles, and more. Below: The Minions bring their cheeky style to Puma apparel and footwear.
LICENSING SOURCE BOOK EUROPE 2017
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