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Last month, Rob and I were lucky enough to be invited to the inaugural CAP Expo event in Telford and what a wonderful weekend it was. With no dedicated party shows in the UK until this event launched, it was great to see so many of our industry join together in a fun, creative, positive and vibrant environment.
Some of the key party buyers attended the expo, as well as a host of party planners, balloon artists and indies. Exhibitors and visitors were, quite rightly, overwhelmingly positive in their response to the show and the team at BAPIA are busy planning next year’s event already. You can read more in the show review later in this issue.
of continued growth with a range of opportunities for brands and party suppliers to come together for products aimed at all ages and all occasions.
Earlier in the year, we kicked off with the annual trip to Spielwarenmesse, which party suppliers also spoke very highly of again this year, with strong visitor numbers and quality and a great atmosphere in the party sector of the show. Next up was Spring Fair, offering party suppliers a platform to showcase their goods to a wide range of buyers.
As we begin gearing up for summer parties, we have the usual Bank Holidays to kick things off – let’s hope the good weather continues and gives consumers the excuse to throw more parties. In May, the nation will come together to celebrate the 80th anniversary of VE Day with parties and events planned throughout the UK to commemorate and the ideal opportunity to bring out the bunting and offer a patriotic display in-store.
In this issue, we take a look at licensing in the party sector – an area
We also delve into the balloon sector, including the latest trends in balloon decorating, moves towards sustainable practice and the newest products to hit the market.
We will return for a summer issue, which will be on your desk in July, but in the meantime, Partyworldwide.net is your valued resource for keeping up to date with all of the latest goings on in the world of party. If you’re not already signed up to receive the weekly newsletters, you can do so on the website and do make sure you keep us updated with all your latest news, views and happenings too.
EDITOR
Inset: CAP Expo launched with a bang last month.
Toy Fair 2026 will take place from the 20th-22nd January 2026 at Olympia London. Exhibitor applications will open in March on the Toy Fair website www.toyfair.co.uk.
07
News: The latest from party sector – shows, people, product and more.
17
Articles of Association: Nabas’ co-chairs on the importance of showing up… at shows.
19
Letter from America: Ed Avis explores the craft of the costume business.
22
Tales from Telford: PP’s report on the first ever Cap Expo, from Bapia.
25
Balloon Innovations: Increasing demand calls for ever innovative ranges.
30
Licensing: Balloons, costume, partyware – licensing is everywhere…
TOP STORY
HCA welcomes new board members
Three new leaders have joined the Halloween & Costume Association board of directors, strengthening the organisation’s mission to promote and celebrate the Halloween and costume industry.
Joining the board are:
Casey Fitts, Lola Stars USA
Christopher Guzman, California Costume Collections
Michael Pisors, Jazwares
“These new board members bring a wealth of experience and fresh perspectives to HCA, representing a positive, forward-moving approach that will drive our organisation into its next exciting chapter,” said Gregor Lawson, chairperson of the HCA. “We are thrilled to have them on board as we continue to
champion creativity, innovation and safety in Halloween celebrations.”
Every Child Deserves To Dream teams up with Rubies and Smiffys
Rubies has hit its target to donate 100,000 costumes to underprivileged children in partnership with Every Child Deserves to Dream, World Book Day Charity, Parentkind and Smiffys.
In three months, Rubies, Smiffys and partners worked together to ship 100,000 free costumes in 1,700 shipments to 1,390 schools in the space of just two weeks.
The campaign was supported by donations from the Every Child Deserves to Dream Community Interest Company and Disney, which allowed selected lines from its portfolio to be included in the donations.
Fran Hales, head of marketing and portfolio at Rubies, commented: “Considering the teams are in one of our peak seasons with hundreds and thousands of orders per day, it has been an outstanding experience and success story of teamwork.
“We are extremely grateful to our project management, tech, marketing, administrative and logistics teams who have worked tirelessly to ensure costumes were delivered before the big day.
“I also want to acknowledge and thank Every Child Deserves To Dream for their support along with all the efforts that came from the teams at Smiffys and our other partners World Book Day Charity for their continued support and introducing us to Parentkind.
“Parentkind utilised their network of PTA’s and resources to drive awareness/demand, while building an ordering system that enabled us to ensure schools that needed them most, received their costumes.
“This is undoubtably an exceptional achievement, of which we will all look back on with immense pride.”
MARCH/APRIL 2025
Disguise extends Pokémon licence
Disguise has expanded its longstanding agreement with The Pokémon Company International through a multi-year contract extension.
This agreement grants Disguise distribution rights in North America as well as EMEA, ANZ and select parts of LATAM, allowing it to continue to design, develop and manufacture Pokémon-inspired costumes and accessories now for fans domestically and internationally.
Since the launch of its inaugural Pokémon costume line in 2019, Disguise has experienced substantial sales growth and successfully expanded its portfolio to include a broader range of iconic Pokémon such as Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny and Sobble.
“Part of our success comes from focusing on innovative character executions while also delving deep into the rich variety of characters available,” said Tara Cortner, president and general manager of Disguise. “In the past, products centred around Pikachu and a few others, but at Disguise, we see the opportunity to deliver products for all fans—allowing you to choose your favourite Pokémon or the one that speaks to you personally.”
Amy Sachtleben, senior director of licensing and promotions for The Pokémon Company International, added: “Disguise has been an exceptional partner in translating the unique characteristics of Pokémon into beautifully crafted costumes. Given the strong retail success in the U.S., we are excited to expand this collaboration globally and bring Pokémon-inspired costumes to an even broader audience.”
With this expanded agreement, Disguise will introduce an extensive range of Pokémon-themed costumes and accessories, available at retailers—both instore and online—this autumn.
Below: Disguise will introduce an extensive range of costumes and accessories for Pokémon this autumn.
Below: L-r new HCA board members, Casey Fitts and Michael Pisors.
Above: URubies donated 100,000 costumes to the campaign for World Book Day.
Tuesday 3 June and Wednesday 4 June 2025 London’s Business Design Centre
An upbeat vibe, newness galore – and free refreshments, lunch and opening night party, PG Live 2025 is not to be missed! Over 170 fabulous companies have already booked their stands… and there are plenty more in the pipeline. PG Live has lots of great retailer fans…
“It’s such a great show, full of such wonderful products and not just from the established publishers. So good to see so many ‘newer’ publishers flourishing.”
Mark Janson-Smith,
managing director of Postmark
“What’s not to like about seeing the best publishers this industry has to offer along with new talent just starting out? There were so many exhibitors that caught my eye; there really was something there for every retailer.”
Andrea Pinder, owner Presentation Cards & Gifts, Barrowford
Don’t Miss Out… Book Your Free Tickets
Registration is now live at: www.progressivegreetingslive.com
Register now and be a part of it!
Call us on: (0) 7734 111633 or email: jimb@max-publishing.co.uk Follow us @PGLiveLondon
#pglive2023
“There was a real air of excitement and a great buzz to PG Live. As we continue to open more stores and cards are doing so well, it is a great opportunity to catch up with current suppliers and to be on the hunt for new.”
Kate Salmon, head of home and gift buying for Oliver Bonas
Want to know about exhibiting at PG Live 2025?
We have stand options available to suit all shapes and sizes, contact: Tracey Arnaud on 07957 212062 traceya@max-publishing.co.uk Warren Lomax on 07977 572086 warrenl@max-publishing.co.uk www.progressivegreetingslive.com
Balloon Exchange opens for business
A new US-based turnkey balloon source, consulting firm and global exchange has launched with a new website to serve both B2B and consumer markets.
Founded by a group of industry veterans, the goal of the business is to fill a need for a stable, fullservice, US-based balloon supplier to ‘restore stability and confidence with buyers, distributors, decorators, planners and consumers’.
Cathy Sampson, president of Balloon Exchange commented: “We’ve got a deep bench of industry veterans behind this company. Our team’s experience and knowledge are unparalleled. We can’t wait for customers to
experience the difference.”
The founding team has researched all sectors of the industry and developed a
strategic plan to take on the many supply issues shared by distributors, decorators, wholesalers, retailers, marketers, entertainment industry buyers and consumers. The company plans to be a new kind of turnkey, global balloon supply solution – a balloon exchange – for any balloon problem or challenge.
Balloon Exchange has a state-of-the-art modern balloon printing and manufacturing facility in which it meets stock or custom production needs. However, as an exchange, the company
Smiffys gifts costumes to Lincolnshire Libraries
A donation by Smiffys to Lincolnshire Libraries World Book Day Costume Swap and Create project helped turn around World Book Day for hundreds of families.
200 brand new costumes were handed over to Gainsborough Library and shared between the 14 Lincolnshire libraries taking part. The donation by the Gainsborough head office of Smiffys meant that quick, lastminute costumes were readily available to transform children into their favourite book characters.
The aim of Lincolnshire Libraries World Book Day Costume Swap and Create project is for all children and their parents who want to take part in World Book Day to have a ‘new to them’ costume. Parents were invited to bring along past costumes to donate and swap.
Nicola Rogers, GLL’s Lincolnshire Libraries partnership manager, said: “There’s been a terrific response to our clothes swap project. Since it started four weeks ago, so many people have got behind us. Word quickly spread and when Smiffys approached us with this amazing offer we were ecstatic.”
The project received funding worth £1,800 from the Libraries Connected and Arts Council England’s Microgrant programme. Nicola continued: “On top of having many costumes donated, the contribution from Smiffys has meant that those who didn’t have a costume to swap have accessed a brand new costume for World Book Day 2025. We couldn’t be more thankful for their generosity.”
Dominique Peckett, director at Smiffys commented: “We’re delighted to be a part of the Lincolnshire Libraries World Book Day Costume Swap by donating Smiffys costumes to children who might not have had the opportunity to dress up this year. With our warehouse and one of our offices based in Gainsborough, being able to help children in our local area join in with the magic of World Book Day by bringing characters to life is a privilege for us.”
also sources from its vetted list of suppliers and is identifying and qualifying new vendors regularly.
“Our brand reflects our mission,” said Cathy. “We’re not just selling balloons; we’re providing solutions. We’re more than a traditional manufacturer, broker, distributor, factory rep, consultant or holding company.
“Balloon Exchange is a dream team in a position to deliver anything and everything balloon-related. We’re only limited by our customers’ imaginations.”
“We will reshape the industry,” Cathy emphasised. “This launch is the beginning of a new era of reliability and ingenuity in the balloon industry. We’re proud to finally bring Balloon Exchange to life and help our customers, as our tag line says, ‘Inflate Happiness’.”
Gemar brings balloons to life in Milan
Gemar is bringing the magic of its latex balloons to the ‘Giochi sul Tavolo’ exhibition in Milan.
The event takes place from 1 March to 15 June 2025 at the WOW Spazio Fumetto –Museo del Fumetto.
The event is a journey through the history of board games, a symbol of fun and sharing for generations and an experience that takes visitors back to their childhood, rediscovering the pleasure of being together and playing.
But this exhibition is not just a dive into memories. Thanks to the balloon sculptures by Gemar, the exhibition space comes to life like never before. Gemar has created six themed balloon installations as part of the exhibition.
Whether you are a board game enthusiast, an art lover or simply looking for a fun and engaging experience, this exhibition is not to be missed . Discover the power of play, creativity and the infinite possibilities offered by balloons.
Right: Cathy Sampson, president of Balloon Exchange.
Right: Gemar has created balloon sculptures at the exhibition in Milan.
Above: Smiffys donated 200 costumes to the World Book Day scheme.
Club Green expands Fiestas Guirca UK team
Club Green has appointed Sam Taylor and Paul Lewis in a commercial capacity to help grow the Fiestas Guirca business in the UK.
The new appointments build on strong feedback and interest since the launch of the UK operation of Fiestas Guirca.
Sam joins with over 17 years of experience in the fancy dress industry, bringing a wealth of expertise to the UK market. Having started out as a buyer, before transitioning into the wholesale sector, he has worked with some leading suppliers, including Rubies Masquerade, Amscan and most recently, Disguise.
During a decade at Amscan International, Sam
played a key role in the company’s growth, helping establish it as a major costume supplier across the UK and Europe.
Now, Sam is set to drive the Fiestas Guirca brand’s presence in the UK, bringing extensive industry knowledge and a commitment to delivering to customers.
Sam commented: “I am very excited and fully focused on driving the Fiestas Guirca brand forward in the UK. With the backing of both Fiestas Guirca and Club Green, we are confident in our ability to make a significant impact and deliver outstanding value to our customers.
“The energy and enthusiasm that I have seen from both Fiestas Guirca and Club Green
are some of the main reasons I was keen to be part of this project.
“With a clear vision and unwavering commitment, we are dedicated to providing exceptional service and support to customers across various sectors.”
Paul joins the business with over 10 years of e-commerce experience, having previously worked with companies like Henbrandt, Rubies and Widmann and joins the Fiestas Guirca commercial team as a specialist. His online experience will be a strong addition to the work already accomplished by the team in the past 12-18 months and help it to realise its online potential for customers.
Michele Gaudelli, commercial director, Club Green said: “We are really pleased to welcome both Sam and Paul to the team. Both come with a wealth of experience and expertise in this sector and I have no doubt they are both going to play a huge part in the success of this business. Exciting times ahead.”
Spielwarenmesse celebrates successful 2025
Nuremberg’s 74th Spielwarenmesse show matched last year’s high numbers, with 2,362 exhibitors from 71 countries.
The amended hall structure, event-packed specials and new networking opportunities helped some 57,500 visitors from 126 nations to navigate their way through the diverse range of products.
Important European markets saw increases in visitor numbers. The US and China were also among the top 10 countries for visitors.
The barometer of exhibitors’ opinion was also on the rise in terms of service and activities. “The continuous marked improvement in content at the Spielwarenmesse was clearly appreciated,” commented Christian Ulrich, board spokesperson at Spielwarenmesse.
The modern design of the Toy Business Forum and its new-style presentations was well received. Presentation formats included the fireside chat with ceos and the ToyPitch on the first day of the fair, at which 12 exhibitors gave three-minute presentations on their new products.
Once again the ToyAward – the prestigious industry prize in six product categories – was presented live on the big stage.
Exhibitors gave the topic of networking the highest rating. At the RedNight event, about 100 exhibitors transformed their stands into party areas for Thursday evening. Opportunities for individual discussions were also
Oppo Merchandise Group welcomes Sander Visser back
Oppo Merchandise Group has announced that Sander Visser is returning as its new key account manager Europe.
Sander will be replacing Edwin Klein, who has successfully executed this role in the last couple of years. Jafeth Vermeji, account manager, commented: “We wish Edwin all the best returning to the beautiful flower business and maybe we’ll see him again in the future.
“As Sander has worked for Oppo Merchandise Group before and has been in the industry even longer, he knows what is going on and is able to assist our current customers and new ones perfectly by sharing his knowledge. Welcome back to Oppo Merchandise Group, Sander.”
show
to be found at the LicenseLounge with its networking area.
Exhibitors had high praise for the way the Spielwarenmesse maintained its family character despite its immense size. In total, 96% of participants would recommend other companies to attend.
The next Spielwarenmesse will be for the fair’s 75th birthday; the anniversary edition takes place from 27 to 31 January 2026.
Below: L-r – Paul Lewis and Sam Taylor have joined the Fiestas Guirca UK team.
Above: Sander Visser is rejoining Oppo Merchandise Group as key account manager Europe.
Smiffys partners with Dr Seuss
Smiffys has signed a new licensing agreement with Dr. Seuss Enterprises to create an officially licensed costume collection inspired by Dr. Seuss stories.
This collaboration will bring to life some of the most iconic characters from the author’s books, including How the Grinch Stole Christmas and The Cat in the Hat.
With this partnership, fans of Dr. Seuss can step into the world of their favourite stories with officially licensed costumes perfect for Book Day, seasonal celebrations and themed parties.
“We are absolutely delighted to collaborate with Dr. Seuss Enterprises on this
fantastic collection,” said Dominique Peckett, director at Smiffys. “Dr. Seuss books have inspired generations with their imaginative storytelling and unforgettable characters. We look forward to bringing this magic to life through our costumes, allowing fans of all ages to embrace the playful spirit of Dr. Seuss.”
The collection will feature a range of costumes based on Dr. Seuss’s timeless characters, ensuring there’s something for everyone –
Anagram Holdings appoints new chief executive
Seasoned consumer products executive, Kyle Duea, will serve as Anagram ceo as Jim Plutt announces his transition to advisor following the successful transition of Anagram to an independent business.
Anagram Holdings has appointed Kyle Duea as chief executive officer. Kyle will be responsible for the entire portfolio of Anagram businesses, including its North American business, Anagram Europe and Anagram Australia. He will report to the board of directors.
With over 20 years as a consumer-focused leader, Kyle Duea has extensive experience leading business units for Fortune 500 and privately owned enterprises. Prior to joining Anagram, Kyle was the General Manager of the SunSetter Outdoor Shade division of Springs Window Fashions. Previously, Kyle held leadership roles at Polaris Industries and General Mills.
“I am thrilled to join Anagram as its new ceo. This is an exciting time for the company as we embark on its next chapter of driving growth across the industry,” said Kyle.
“With Kyle’s background, combined with the experience and strength of the Anagram team, as well as with the strong backing of its investors, we are poised to take Anagram to the next level,” said Jim Plutt, Anagram’s president.
In addition, the company announced that Barry Morin has been promoted to president and chief commercial officer of Anagram in recognition of his sales and marketing leadership since he joined the company in January 2024.
Anagram would also like to thank Jim Plutt, who returned to the company in January 2024, after a three-year retirement, for his leadership in transitioning Anagram to an independent company. Jim will continue to support the company as an advisor.
from iconic, mischievous Grinch costumes to the unmistakable red and white striped hat of The Cat in the Hat. Each design will capture the essence of the original illustrations, staying true to the nostalgic charm that has made Dr. Seuss a household name.
The officially licensed Dr. Seuss collection is set to launch later this year with costumes for adults and children. The range will be available for purchase through Smiffys’ global distribution network, including independent retailers, online platforms and specialty costume shops.
Smiffys Dr Suess collection with be available in: United Kingdom, Ireland, France, Netherlands, Belgium, Germany, Austria, Switzerland, Spain, Portugal, Poland, Croatia, Czech Republic, Lithuania, Romania, Bulgaria, Slovakia, Slovenia, Sweden, Finland, Denmark, Norway, United Arab Emirates, Iceland and Italy.
Oppo Merchandise Group expands Onesie offering
Oppo Merchandise Group has launched a vast range of Animal Onesies available in both adult and kids’ sizes.
Designed with a unique hood lining, embroidered face on the hood and embroidered icon on the pouch, the onesies are now available in designs such as Lobster, Unicorn, Shark and Dinosaur.
Below: The new onesies feature embroidered faces on the hood.
Above: Smiffys’ new costumes will include a range of characters from the iconic books.
Above: Kyle Duea joins with over 20 years experience as a consumerfocused leader.
Chaks partners with Santoro’s Bangoberry
Renowned French partyware company, Chaks is launching a Bangoberry collection, the latest brand from Santoro.
Bursting with charm and colourful, tropical magic, the new collection invites party animals to step into the vibrant world of Bingo Bango Island, home to the cute Remy Raccoon, Tiggy Tiger, Pally Panda and their crew, featuring the likes of Bonnie Bunny and Elly Nelly.
A gender-neutral offering, the range comprises of 20 unique partyware essentials in a cheerful pastel palette,
plates and cups, scalloped napkins, banners, shaped foil balloons and the showstopping Bangoberry tree cupcake stand.
“We are thrilled to be working with Chaks,” said Jo Campbell, licensing manager at Santoro.
including custom-shaped animal
New Amscan wins bidding for Party City
Party City has successfully completed auctions of its IP and related wholesale operations, as well as a significant portion of its real estate lease portfolio.
Together, these efforts to maximise value will generate substantial proceeds for the benefit of stakeholders in the company’s chapter 11 proceedings.
Following robust bidding, New Amscan, an affiliate of Ad Populum, emerged as the winning bidder for the Party City brand and related Amscan operating assets. New Amscan’s prevailing bid, which has a net value of $20m, comprised of $16m in cash and additional consideration, represents twice the value of its ‘stalking horse’ bid.
As previously announced, Ad Populum intends to lead a transformation of the Party City and Amscan brands, leveraging its strengths in sourcing and distribution to preserve and build upon Party City’s legacy.
The company’s lease auction process resulted in approximately $14.5m of gross proceeds, with the potential for additional value to be generated. Efforts to monetise remaining leases are continuing.
“Bangoberry has been widely embraced by toy chains, independents and gift shops across Europe, through our dedicated local distributors and this collaboration with Chaks is the perfect tie-in.
“The artworks are simply adorable and coupled with the great quality of Chak’s products, and the creativity of all SKUs, we can’t wait for this collection to hit the stores this summer.”
Boland unveils 2025 catalogue
Boland has published its new 2025 catalogue, full of good news stories - over 700 new products, more than 3,400 bits of good news (price reductions), 1,000 skus of Halloween and more.
The new offering includes display boxes for Animatronics and a QR code which can be scanned in-store by the consumer to see a short action video of the animatronic (the same QR codes are also in the catalogue – so retailers can ‘try before you buy’.
During the coming months there will be a gradual introduction of several hundred more new items.
Within the new catalogue there is a comprehensive range of ‘drinking’ games - Drink & Dart (to capitalise of the current darts boom), a Drinking Poker game and Drinking Bingo, to name but a few.
Mark Brett, sole UK agent for Boland explained: “The Drinking games were test marketed in France at the back end of 2024 and were very successful because of the move away from going to bars and clubs and towards having drinks and fun with friends at home.”
Also new to the range is a high quality range of UV Blacklight Shell suits, with pockets in both jacket and trousers and a quite extraordinary Disco helmet which sold out as soon as it hit the decks and will be back in stock from May.
Existing customers should have received their copies by now. If you would like to become a customer and receive a copy, contact Boland.
Above: The range is based on Santoro’s latest brand, Bangoberry.
Right: Boland’s new Disco helmet sold out as soon as it launched, but will be available again from May.
Above: New Amscan emerged as the winning Above for the Party City brand.
GET READY FOR PIE UK 2025:
The Ultimate Party Industry Event.
Join us for the highly anticipated Party Industry Event (PIE) UK 2025, hosted by NABAS, the Balloon and Party Professionals Association. Set to take place at The Slate in Warwickshire, next year’s event promises to be bigger and better than ever with a glamorous masquerade theme inspired by the 1920s.
PIE UK 2025 is your chance to immerse yourself in two days of spectacular training sessions led by top-tier international instructors. The event kicks off with a series of fabulous classes focusing on creating statement balloon décor, followed by an elegant Masquerade Gala dinner where you can dance the night away with new friends.
Day two continues with structured classes from industry favourites and NABAS instructors, ensuring you leave with a wealth of new skills and techniques. The full package, priced at £349.00 + VAT for members and £374.00 + VAT for non-members, includes B&B accommodation on Sunday evening, the Gala Dinner, and two full days of comprehensive training. It is an incredible investment in yourself and your business!
Don’t miss out on the premier event of the party industry. Book now to secure your spot and take advantage of either full payment or monthly installments.
What message do you want to share with your target market and how do you go about promoting it? Have you made the most of all the networking opportunities 2025 has already presented to the balloon and party industry?
Show time
In the first four months of the year, we’ll have had Spring Fair, British Balloon Bash, CAP Expo and the Party Industry Event (PIE) 2025 and there are more to come. All of these events provide valuable opportunities to network, gain feedback and learn more about how we can service our target market’s needs, but some companies avoid these events due to a lack of time, cost or simply not wanting to put themselves ‘out there’. To illustrate the value in attending these events, this is how NABAS has participated and benefited from them:
Spring Fair: We supported our supplier member Sensations International on its stand, demonstrating its fabulous new products and showing potential clients what can be created with them. This was a great opportunity to get product feedback and also discuss how NABAS can continue to support its members most effectively.
British Balloon Bash: NABAS has enjoyed a long relationship with BBB, which is an excellent event with a twisting focus. By sponsoring excellent competition prizes at the event, we want to encourage as many delegates as possible to challenge themselves and their skills in a fun way.
CAP Expo: This was another opportunity to connect with our current and potential members in a fun and engaging environment. Exhibiting at these types of events enables you to share your message
to a concentrated audience and if you attend, you’ll find a range of companies there who may all be able to help you in your business in different ways.
Party Industry Event (PIE) 2025:
We are thrilled to host our flagship PIE event on 27 and 28 April in Coventry. By being a non-for-profit trade association, we can put on two
Left: Claire Carney and Victoria Cooke.
days of incredible training from 10 UK and international instructors at a price that offers incredible value for money.
With a fabulous masqueradethemed gala dinner and our first ever awards ceremony also taking place at the event, it is truly going to be an event that celebrates and encourages business owners to learn, to network, to be inspired and to grow both their confidence and business skills.
If you want to join us at PIE25, there are still a few tickets available at www.nabas.co.uk/pie-2025/.
By being at all these events, we can build relationships with industry suppliers and show our existing and potential members the support that they can draw on to boost their business skills and drive their business forward.
If you’d like to chat to us about other collaboration opportunities, we are always open to ideas and can be contacted at chair@nabas. co.uk. Will you be at one of the other events happening this year? If so, we hope to see you there..
Claire Carney and Victoria Cooke NABAS Co-Chairs chair@nabas.co.uk www.nabas.co.uk
Below: NABAS’ Claire and Victoria at a recent event.
Party Worldwide.net is the only digital news platform dedicated to the global party products and celebration industry. It serves as the digital companion to Progressive Party magazine, the world’s only business magazine for the sector.
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We call the costume business an industry, but below the surface it’s more of a craft. So many creative people making beautiful things that spread joy. The business side of things is necessary, of course, but we shouldn’t forget the craft.
Remember the Craft of Costuming
Iwas reminded of that recently when I had the pleasure to interview Tony Zagone, co-owner of Zagone Studios, a long-time supplier of high-quality masks to the costume industry. The reason for the interview was sad – the company is closing due to rising costs and other factors – but overall, what we discussed was uplifting.
Tony talked about the beginnings of his company. It emerged out of a magic shop his uncle ran in Chicago and evolved into a mask manufacturer when Tony’s uncle and father –Robert and Phil Zagone, respectively – realised that customers wanted masks but were unhappy with the quality of existing products.
Tony said: “My uncle and dad saw this opening, this unsatisfied customer and need and like other initiatives they wanted to make something better. Then they ran into a guy who said he knew how to make masks and he was set up in our garage to create and experiment.
“My older brother and I were the initial labour force. We would pour the masks, vulcanise them in the household clothes dryer and trim them. In fact, we both had to give up Little League to work.”
When they sold those first masks, they observed what customers liked and didn’t like and made adjustments to the designs. Among the innovations they developed in those early years were masks that
could be easily adjusted and which allowed the wearer to comfortably breathe. Not to mention that they were far more realistic – and scary – than the competing products.
“I think the key to success with some of our best masks was that they were extremely unique at the time,” Tony said. “There was nothing like them. Some had movement, they fit really well, the wearer could entertain while wearing them and be the hit of the party. Product success was always a combination of the artwork, the look, the functionality, quality production and the uniqueness that made them successful.”
That kind of craftwork made Zagone Studios especially popular among independent costume businesses that appreciated the quality. These stores – many of which are members of the National Costumers Association – like to offer their customers high-quality products that they can’t find in ‘big box’ stores.
Ironically, it was the failure of one of those big box stores –Party City – that partially led to the end of Zagone Studios.
But the legacy of the company lives on: “It was very satisfying to make these masks, to see them being sold on the shelf was an amazing feeling,” Tony said. “The things we created brought a lot of fun to our customers and made the industry improve.”
The craftsmanship that Zagone Studios demonstrated is the beating heart of the costume industry. Let’s hope that that spirit continues even as some companies – like Zagone – pass on.
Left: When Zagone Studios launched, its products were unique in the costume industry, making them very popular. Below: Craftwork like that of Zagone Studios is especially popular among independent stores.
of Hallowe’en of OUT NOW!
Floating on air
The inaugural CAP Expo took place at the Telford International Centre last month, bringing together suppliers, buyers and party companies from around the UK and further afield. PPE catches up with organiser, BAPIA and some of the exhibitors to find out how the show was for them.
Social media is buzzing with photos, videos and comments about The Celebration and Party Expo (CAP Expo) 2025. CAP Expo has established itself as the premier gathering for professionals in the celebration and party sector.
With attendees and exhibitors from across Europe and The Americas, this year’s expo offered a vibrant platform for networking, creativity and growth. Jacob Megram events and project manager, BAPIA said: “We wanted to create a community event where everybody could benefit from being here and enjoy themselves.”
FOSTERING INDUSTRY INNOVATION AND COLLABORATION
CAP Expo 2025 was designed to unite the celebration and party industry, providing a welcoming space for everyone from seasoned professionals to eager newcomers. The atmosphere was filled with enthusiasm as exhibitors and guests explored trends and innovations across a diverse range of sectors, including event planning, balloon artistry, floristry, and face painting.
A key highlight of the event was the impressive line-up of 14 speakers, including Natalie
Unique UK team
“After a challenging 12 months in the celebrations sector, Unique UK was delighted to participate in the inaugural Celebration and Party Expo (CAP Expo). For Unique, the event provided a much-needed opportunity to reconnect with both existing clients and potential partners, reinforcing the strength and unity of our industry community.
“The event’s thoughtfully designed structure, orchestrated by the dedicated team at the Balloon and Party Industry Alliance (BAPIA), allowed ample time for exchanging ideas and exploring new opportunities. This balance between business and creative engagement set CAP Expo apart from other industry events.
“Having everything under one roof not only streamlined networking, but also showcased the breadth and depth of talent and innovation within the sector. This approach elevated the event, setting a new standard for what a sectorspecific exhibition can achieve.
Above: The Sempertex stand attracted lots of visitors for photo opportunities.
Below: Social media has been flooded with photos of the event.
Bottom: The Balloon and Brush Couture Challenge was a major feature at the show.
Above: The Unique UK stand at CAP Expo.
Saunders from The Balloon Room, Daze Livingstone, a master of content creation and Alexis Reardon, who introduced Fanfaire’s ground-breaking sales solutions to UK entrepreneurs. Their insightful presentations provided attendees with valuable strategies and inspiration to enhance their businesses.
The Balloon & Brush Couture Challenge was another major feature of the Expo, with balloon artists, face painters and models collaborating to create incredible works of art that culminated in a catwalk show and the presentation of fabulous awards and cash prizes.
Sue Bowler of BAPIA comments: “The artists and models have been amazing and their work has paid off with some incredible results. Competitions are always tough but that’s what makes them worthwhile. I think the attendees also enjoyed seeing the creations come to life and being inspired by what can be achieved when artists collaborate.”
EXHIBITION SUCCESS
The expo featured 57 exhibitors which collectively generated over 8,800 leads, cementing CAP Expo 2025 as a hub for business development and collaboration. The diverse exhibition floor allowed participants to explore cutting-edge products and services, while fostering relationships that will undoubtedly impact the industry.
The event attracted attendees from around the globe, including representatives from the UK and as far away as Perth, Australia. Notable organisations such as Card Factory, Sainsbury’s and The British Floristry Association were in attendance, making CAP Expo 2025 a truly international celebration of creativity and innovation.
Carol and Steve Wilson, Party Plus
“Our visit to Telford 2025 was a great success and we have enquired already about exhibiting again in 2026. It was great to see so many familiar faces and lots of new people visiting our stand.
“The new BeenSmile licenced foils created much interest, due to a lack of availability in the general market at the moment.The addition of our new addition snack trays, popcorn and lunch boxes also gained much interest.
“The vibe of the show was great, all visitors were intrigued and interested by our stand, all were upbeat and super friendly.
“We are currently working our way through an extensive list of enquiries, questions and orders from the show. 10/10 to the BAPIA team, John and Sue were so welcoming and accommodating. Jacob, especially was an absolute superstar.”
ENGAGEMENT AND ENTHUSIASM AT EVERY TURN
Attendees participated in discussions, posing insightful questions through the event app and forging meaningful
Gloria Veta, brand ambassador and sales director, Gemar
“We are thrilled to extend our heartfelt gratitude to everyone who visited the Gemar Balloons stand at CAP Expo 2025. It was an incredible experience filled with creativity, inspiration and connection.
“One of the highlights of the event was the fantastic demo by Bex and Vincenzo on Sunday morning. Their engaging presentation showcased innovative techniques and creative ideas that left everyone inspired. It was wonderful to see so many attendees captivated by their passion for balloon artistry.
“Throughout the expo, our stand was buzzing with activity as we hosted various demonstrations. A special shoutout goes to Roberta, who amazed us all by transforming balloon scraps into beautiful necklaces. Her creativity not only highlighted the versatility of our products but also emphasised the importance of sustainability in our industry. It was a joy to see attendees captivated by the demonstrations and discover new ways to unleash their creativity with Gemar Balloons.
“We are grateful for the opportunity to connect with so many talented individuals and share our love for balloons. Your enthusiasm and support mean the world to us and we can’t wait to see how you incorporate Gemar Balloons into your future projects.”
connections. One particularly popular live poll, asking attendees about their use of balloons in business, received 113 responses—demonstrating high levels of interaction and enthusiasm.
The overwhelmingly positive feedback from attendees highlights the event’s impact. Comments praised the expo for providing fantastic networking opportunities, showcasing innovative products, and creating a friendly, inspiring environment. The goody bags were a hit and while some participants missed demos due to engaging conversations, the overall experience was hailed as invaluable.
CAP FEST
Wow what a party - delicious food, interactive entertainment with a photo booth, 360 camera, glitter & glow bar, Disco Ball Head dancers and our fabulous body painted models, all topped off with our amazing band who had everybody on the dance floor.
LOOKING FORWARD
CAP Expo 2025 showcased the strength, creativity and passion of the celebration and party industry. With participants eagerly awaiting next year’s edition, the event has established itself as a cornerstone event for professionals worldwide.
John Bowler of BAPIA concluded: “I am so proud and grateful to everybody involved in CAP Expo, whether as one of our fabulous team or as an exhibitor, attendee or competitor, they have all made this an incredible event and one that we aim to build upon and bring back in 2026. I have had a large number of exhibitors already telling me that they want to be here next year and we want to be here next year even bigger and better.”
As the industry continues to grow and evolve, CAP Expo will provide essential opportunities for networking, education and inspiration. Here’s to the success of CAP Expo 2025 and the bright future ahead.
Above: Steve Wilson, owner of Party Plus.
Above: The Gemar team at CAP Expo.
Above: John Bowler and Jacob Megram from BAPIA, the event organisers.
away Up, up and
Anyone who visited CAP Expo this year will know that balloons are big business, with some cutting edge innovation in the sector at the moment. PPE sits down with some key suppliers to find out what’s new in inflatable art.
Balloons are the focus of many consumer spectacles around the world, including the Big Balloon Builds, Balloon Museum, the current Giochi sul Tavolo exhibition and many more, highlighting their popularity with consumers, not just for party purposes, but also as an art form.
The versatility of balloons means that they can be used in a huge variety of ways, but the sheer scale of many of these events has raised concerns around sustainability. This is an area which Gemar is placing at the forefront of its business, creating new and innovative ways to improve the eco credentials of its products.
Gloria Veta, sales and marketing director, explains: “At Gemar Balloons, sustainability isn’t just a trend—it’s core to our business philosophy. Our 100% FSC C155424 -certified product line demonstrates our commitment to responsible sourcing and environmental stewardship.
“Today’s consumers are increasingly conscious of their environmental impact, actively seeking eco-friendly alternatives for celebrations. We’ve responded by developing 100% FSC options and minimising packaging waste while maintaining the premium quality our customers expect.”
shades, accented with gold and prosecco toned metallics will be trending this spring. Anagram’s ‘Floral Symphony’ palette of the month draws on this trend – adding pops of pink for a fresh springtime look.”
“Other trends we are predicting for spring include butterflies and dragonflies. There was such a positive reception to the launch of these new Anagram foils at spring shows – with customers loving both the colour palettes available and the intricate shapes of these designs, which can be helium or air-filled. Sunflowers and daisies are also trending.”
As well as nature inspired themes, Anna expects certain foods to influence balloon design over the coming months, too. “Thinking ahead to summer, we predict that fruits will be trending – and Anagram’s new Iridescent Cherries and Strawberries SuperShape foils are perfect for adding instant summer freshness to décor.”
Gloria believes that this responsibility should be shared by the industry and indeed many other suppliers are working to create increasingly sustainable practices. Gloria continues: “The party industry must collectively embrace innovation in materials’ environmental impact, production efficiency and waste reduction. By establishing industry-wide standards for environmental impact assessment, we can build consumer trust and drive meaningful change.
“Gemar is proud to lead this transformation with continuous investment in sustainable manufacturing processes and educating customers about responsible balloon use and disposal.
“Together, we can ensure celebrations bring joy without environmental cost— creating a future where sustainable choices become the industry standard rather than the exception.”
Outside of the materials used for balloons, there are some key trends emerging for summer. Anna Hickman, product manager at Anagram Europe says: “Organic style latex balloon décor continues to be popular for those important celebrations – and we expect that sage and eucalyptus green
In the area of children’s birthdays, licensed brands are often popular with both evergreen and new characters in style. Party Plus has recently taken on the distribution for BeenSmile, including its licensed foil balloons and is offering a huge range of licensed characters, including Peppa Pig, Power Rangers, PJ Masks, Barbie and many more, which the company reported were incredibly well received at the recent CAP Expo show.
Anna also expects shaped options to sell well: “It’s now easier than ever for customers to create the wow-factor with the new Anagram range of AirLoonz Junior balloons. With licensed and non-licensed options, these freestanding air-filled balloons can instantly theme a party to ensure the best unicorn/jungle/favourite character themed celebration around.”
Above: Gemar puts sustainability at the forefront of its business.
Above: Licensed balloons like these foils from Party Plus continue to be popular.
BALL0ON PRODUCTS
The Sunflower Glow SuperShape from Anagram will bring a summery vibe to any party.
Anagram’s Fruity Mix includes new Iridescent Cherries and Strawberries SuperShape foils.
Butterflies are set to trend this summer and Anagram has a range of designs to fit the bill including these SuperShape options.
The new 34” Glitz numbers from Unique coordinate with the super popular tableware ranges too. Available in four Glitz colours and a further 13 solid colour tones. The numbers can be used with helium or air-filled décor.
As we move into spring and summer, Anagram is offering bright, nature inspired designs.
Anagram expects sage and eucalyptus green shades, accented with gold and prosecco toned metallics to trend this spring.
Anagram’s UltraShape Dragonfly features intricate design and can be air or helium-filled.
Gemar has developed 100% FSC options and minimised packaging waste in an effort to improve its eco credentials.
Party Plus is offering a wide range of licences in the new 46cm foil balloons, including PAW Patrol, TMNT, Garfield, My Little Pony, Barbie, Sonic and many more.
Anagram’s Airloonz such as the licensed PAW Patrol design and the Unicorn option are ideal for children’s parties.
From
Specialist
on brand
Licensed products make up a huge part of the party industry’s offering, both for children’s and adults’ events. Licensees share what’s trending in the world of brands at the moment for party products and provide a sneak peek at their latest offerings.
raditionally reserved mainly for children’s TV characters and blockbuster movies, licensing has grown exponentially over recent years to include heritage brands, adult properties, food and drink licences and much, much more. Licences lend themselves particularly well to the dress up and partyware sectors.
Peckett, director, Smiffys explains: “Smiffys’
are a key part of our product offering. Our customers are willing to pay for high quality, licensed costumes to emulate their favourite movie characters
entertainment icons.” Rubies places a key focus on licensed products. Fran Hales, head of portfolio and marketing, comments: “Rubies continues to expand its portfolio of licences, offering the widest selection of licensed dress-
up in the entire industry, with recent additions including Roald Dahl, Bluey, Paddington, along with Paramount’s powerhouse properties with Teenage Mutant Ninja Turtles, Avatar: The Last Airbender, Dora the Explorer, SpongeBob and the highly anticipated PAW Patrol.”
Current cinema and streaming releases are always popular for consumers. Lionel Popovics, marketing manager, Chaks, tells PH: “With the release of the Netflix series Asterix & Obelix: The Big Fight, enthusiasm for this cult franchise is at an all-time high. Take advantage of this surge in popularity by offering your customers a full immersion into the Gaulish village.
“Iconic character costumes and festive decorations inspired by the famous banquet and fun accessories guarantee unforgettable moments for all ages. Perfect for birthdays, themed parties or cosplay events, these officially licensed products combine quality and authenticity. Boost your sales with an irresistible collection that appeals to nostalgic fans and new generations alike.”
Jafeth Vermeji, account manager at Opposuits comments: “Licensed suits remain popular, with Smurfs and Minecraft which both have a movie
Above left: The classic Asterix licence is performing well for Chaks.
Above middle: Right in time for Halloween, prepare to scare with Rubies’ new Chucky licensed costumes.
Above right: Classic licences like Grease continue to perform for Smiffys
Inset: Smiffys has recently added Gremlins to its licensed portfolio.
coming out and Dragon Ball 2 and One Piece amongst our latest obtained licences. We maintain the relevance in our collection with these new licences, attracting both longtime fans and newcomers. However, this does not affect our evergreen
licensed suits that much.”
Fran continues: “There is an epic line-sup of upcoming theatrical releases and series for 2025 of which we are launching a Super Summer campaign focusing on key properties and events
and Jurassic World: Rebirth, as well as a live-action adaptation of How to Train You Dragon, play a huge role in our Super Summer
Streaming licences
movies, small screen icons continue to grow, with streaming services offering up season after season
animated series Unicorn Academy and the huge western hit, Yellowstone.”
Classic and heritage brands remain popular across a range of sectors. Jafeth continues: “Super Mario, Pokémon and Pac-Man have maintained their popularity over the years, as they remain
best-sellers this year. The importance of licensing is also visible in our expanding range of onesies. With main characters of the Sonic and Mario franchise still performing well
Dominique adds: “The classics in our portfolio continue to perform, with Top Gun, Grease and Ghostbusters amongst the most popular year after year.”
Fran agrees: “Popular brands such as Miraculous Ladybug, Wizarding World, Marvel and DC Comics continue to be highly sought after by consumers. Characters from these universes
have a dedicated fan base, ensuring a consistent demand all year round for costumes featuring iconic heroes and villains. Costumes from these franchises have proven to be lasting favourites, appealing to both adults and children alike.”
Outside of entertainment brands, novelty licensed costumes are also increasing in popularity. Dominique concludes: “Novelty has always been a key category for us and we have recently launched licensed products in this range that make perfect group costumes for festivals, hen and stag do’s and summer celebrations.
“Smiffys’ Kellogg’s and Pringles printed tabard costumes are so easy to wear and instantly recognisable”
Above: Rubies is introducing a new range of toyetic box sets, including Captain America.
Below: Novelty brands work well as costumes for Smiffys, including Pringles and Kellogg’s licences.
Above: Chaks has recently signed the Bangoberry licence and is offering a range of partyware and balloons.
Left and below: Rubies’ new range of toyetic box sets are perfect for dress-up adventures, Halloween and gifting opportunities.
LICENSED PRODUCTS
Rubies is introducing a new range of toyetic box sets, perfect for dress-up adventures, Halloween and gifting opportunities- particularly around the festive season. Each box set includes costume elements and accessories and is available in a variety of characters including Captain America, Spider-Man, Batman and Barbie. The Batman dressup box set also includes an inflatable grappling gun, ideal for playtime and imaginative adventures.
Smiffys new range of Unicorn Academy costumes includes key characters from the hit Netflix series. Proving popular at recent trade shows, the range includes Wildstar the Unicorn and two Unicorn Riders, Sophia and Ava. With iridescent fabrics and detailed digital printing, the costumes are set to be a hit with fans of the show.
Right in time for a Friday Halloween, prepare to scare with Rubies’ new Chucky collection of costumes. Featuring dress-up for the entire family from a toddler Chucky, through to child costumes and adult options, complete with mask accessories, this range of Chucky and Tiffany fancy dress is ideal for fans of the cult classic horror franchise.
Rubies is expanding its adult Marvel costume collection, right in time for a Friday Halloween and one of the biggest nights out for partygoers in recent Halloween history. Including new Spider-Man, Iron Man and Ghost Spider costumes, they are perfect for those looking to get dressed up as their favourite Marvel character.
Making their debut this Halloween, the Gremlins are bought to life in costume by Smiffys. Nostalgic, creepy and kind of cute, the range features Gizmo, Stripe and Greta costumes and masks. The range features realistic digital prints and 3D latex masks, creating an impressive 80s look.
Chaks Asterix Boar overall is softtouch and available in three sizes for kids and two sizes for adults.
The Bangoberry 3 ply scalloped napkins from Chaks picture all of the characters.
A gender-neutral offering, this range boasts 20 unique partyware essentials in a cheerful pastel palette with the cutest friends as can be: Remy Raccoon, Tiggy Tiger, Pally Panda, Bonnie Bunny and Elly Nelly.
GAULISHBIRTHDAY
LICENSED PRODUCTS
Building on its successful portfolio of DC Comics costumes and accessories, Rubies is introducing three new additions including a Teen Titans Go costume for children and new adult and child Joker costumes. For those who want to embody the Clown Prince of Crime, the new Joker costumes include a jumpsuit with attached back tails while Teen Titans Go Robin includes a jumpsuit, cape and mask.
Oppo Merchandise Group is expanding its popular licensed onesie range with characters such as Shadow.
Rubies has introduced two new additions to its licensed dress-up line-up with Bluey and Bingo plush onesie costumes. Designed for comfort and fun, the Bluey and Bingo jumpsuits feature vibrant colours and playful details that capture the essence of the characters including a detachable tail and headpiece. The onesies are just the start of the collection, with more new product dropping in 2025
The fun shaped Bangoberry foil balloons are available from Chaks in three designs - Kitty Cat (height 65cm); Ellie Nelly (height 67cm); and Pally Panda (height 54cm).
The showstopping Bangoberry tree cupcake stand from Chaks.
Chaks is offering 3D plastic free Bangoberry cups in two designs, Piggy Pig and Tiggy Tiger. Sold in packs of eight 250ml cups.
Custom-shaped Asterix foil balloons from Chaks include Asterix (height 77cm), Obelix (height 81cm) and round shape Asterix & Obelix celebrate victory (Ø 43cm).
LICENSED PRODUCTS
Mrs Geriatrix costume from Chaks features a top and skirt and is available in four adult sizes.
The Obelix costume from Chaks is available now in size XXXL and features a jumpsuit, helmet
The soft-touch Asterix table runner from Chaks features Gaul village fence (28cm x 3m).
One Piece is one of the latest licences joining the Oppo Merchandise Group’s offering with products such as this Ocean Thrill Hawaiian.
The custom-shaped animal plastic-free Bangoberry plates from Chaks are available in Pally Panda (8 x - width 18cm) and Fuzzy Fox (8 x - width 18cm).
Chaks’ Asterix plastic-free plates are available in two sizes and two designs - Asterix with birthday cake (8 x - Ø18cm) and Asterix & Obelix cheering and dancing (8 x - Ø23cm).
The Asterix Menhir & shields cupcake stand and paper cupcake molds are perfect for parties.
LICENSED PRODUCTS
Minecraft Creeper Girl Dress
Explode into style with this Minecraft Creeper Girl Hooded dress from Disguise. The hood showcases a sparkle printed Creeper face, adding a playful nod to the iconic mob, while foil-detailed flutter sleeves bring a sparkling, gamer-chic touch. There is also signature pixelated artwork throughout the dress and a sparkle skirt layer.
Minecraft Bee Girl Dress
Buzz into adventure with this Minecraft Bee Girl Hooded dress from Disguise. Featuring dimensional antennae on the hood, a pair of detachable wings at the back and flutter sleeves bringing the game’s sweetest mob to life.
Among Us Red Imposter Jumpsuit
Sus or super cool? You decide. Step into the world of Among Us with this officially licensed Red Impostor Costume from Disguise. Perfect for Halloween, gaming conventions or just tricking your friends, this iconic outfit brings the hit game to life. Featuring the classic red spacesuit design and hood, you’ll be ready to sabotage in style. (Blue also available)
Pokemon Eevee Girl Dress
Dress up as everyone’s favourite Pokémon in this cute Eevee Girl Hooded Dress from Disguise. The dress is made of super soft material and has a baby doll silhouette. It has an attached hood with Eevee’s signature ears and a detachable plush collar. The dress also features a vinyl character patch of Eevee herself and a layered sparkle skirt. Different evolutions of Eevee also available so your Pokémon fan can be their favourite Eevee. (Flareon, Vaporeon, Sylveon & Jolteon Girl Dress also available)
Sonic Girl Dress
Speed into style with this Sonic Movie Girl Hooded dress from Disguise. Designed with a playful baby doll silhouette, it offers comfort and charm for any fan of the iconic blue blur. The hood features soft, detailed quills and Sonic ears, bringing the character to life and the soft tulle skirt adds an element of flowiness to the costume.
Glinda Pink
Officially licensed Universal Pictures’ Wicked gown from Disguise radiates ethereal elegance with its pink satin fabric, printed bodice with foil and sequin accents and a multi-layered organza skirt that shimmers in hues of soft pastels, capturing Glinda’s essence. It also features iridescent foil bubble artwork throughout the skirt, which captures her charm in every stitch and shimmer. Wand and tiara sold separately.
Elphaba Deluxe Dress
Don this spellbinding, officially licensed Elphaba Deluxe costume from Universal Pictures’ Wicked that reflects her complex and powerful nature. The dress from Disguise is a dark and dramatic masterpiece and is crafted from rich purple two-tone textured taffeta with an outer layer of sheer black organza, that symbolises Elphaba’s connection to the Land of Oz. The dress features dimensional shoulders and long sleeves, a detachable mesh cape and Elphaba’s signature hat to complete the look.
Deluxe Dress
