Progressive Preschool Ultimate Guide 2025

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ULTIMATE GUIDE TO TRAVEL SYSTEMS & CAR SEAT RETAILING 2025

What’s Inside: Retail insight Consumer feedback

Baby Products Industry Association

The latest on safety

Brand showcase

FROM BIRTH TO TEEN

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LEADER

Wce W

e’re delighted to bring you this issue of Progressive Preschool’s Ultimate Guide to Travel Systems and Car Seat Retailing 2025, our fourth and most jam-packed edition to date. Our annual round-up of all things pram, stroller and car seat related is intended to sit on the shop floor all year round, providing a handy information resource for retailers as well as an inspirational lookbook of the latest product releases and styles.

Once again, we’ve taken a look at the travel system and car seat sector from a retailer, supplier and consumer perspective. With the expert help of the Baby Products Industry Association, we break down the legal guidelines on child restraint systems to empower retailers with the latest information. We also give the lowdown on the additional voluntary tests that many car seat manufacturers are choosing to put their products through, and what the various certificates and accreditations – which are increasingly sought-after by parents – mean in real terms.

Honing in on the retail sector, we asked a number of independents and larger stores to tell us how business is going.

They share the strategies they’ve put in place to drive customer engagement and growth, and outline the ways that suppliers can better support them to help mitigate some of the current challenges.

Then it’s the turn of the customer; our feature on page 14 crunches the data gathered by consumer magazine Project Baby on the different factors affecting parents’ purchasing decisions, and the

reasons why they prefer to shop for car seats, prams and pushchairs in-store or online. And, of course, in the second half of the magazine you’ll find our brand showcase of products that are going to be topping retailers’ and parents’ wish lists this year.

From the factory to the supplier, to the shop floor, getting the safest and best prams, pushchairs and car seats into the hands of parents is a testament to teamwork – much like this issue. Huge thanks to the BPIA, Project Baby magazine and all the retailers and suppliers who have supported this publication and contributed content. We hope you enjoy reading it as much as we did putting it together.

See you all at Harrogate in October!

The Progressive Preschool team: Tessa Clayton, Jo Cassidy, Samantha Loveday and Rob Willis.

PROGRESSIVE PRESCHOOL

05 ULTIMATE GUIDE 2025

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WHAT’S INSIDE

10

Ctts 08 THE LATEST ON CHILD RESTRAINT SYSTEMS

A deep dive into the current CRS regulations and what they mean for suppliers and retailers.

08

12

10 TESTING, TESTING… Voluntary car seat safety tests and accreditations explained.

12 SHOP TALK Retailers share their success stories and biggest challenges.

14

16

24

14 THE CUSTOMER EXPERIENCE

Where, and why, parents choose to buy their car seats, pushchairs and prams.

Brd fder

36

16 BESAFE

18 COSATTO 20 CYBEX

30

22 HAUCK 24 ICANDY 26 INGLESINA

40

28 JOIE 30 MAXI-COSI 33 MEE-GO 34 NUNA

26

36 PEG PEREGO 38 THULE

This supplement was brought to you by Progressive Preschool magazine.

To discuss the content or be included in the next edition, please contact Jo Cassidy on joc@max-publishing.co.uk. T: 0203 764 1694

PROGRESSIVE PRESCHOOL

40 VENICCI 42 WONDERFOLD

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BABY PRODUCTS INDUSTRY ASSOCIATION

The lae  chd rerat syems The UK’s Baby Products Industry Association (BPIA) outlines the current regulations for child restraint systems (CRS), and the important factors retailers need to be aware of.

Child restraint systems (CRS) must be approved to a United Nations (UN) regulation to be legal to use in the UK, as well as other countries around the world.

There are two CRS regulations in force: UN Regulation No.44 (R44) and UN Regulation No.129 (R129). R44 is an older regulation first introduced in the 1980s. Recent changes to R44 mean it can no longer be used by CRS manufacturers to approve a new restraint. Instead, they must use the more advanced R129.

What the law says CRS which are already approved to R44 can continue to be manufactured, sold and used in Great Britain. However, in the European Union (EU), the separate legislation means that it has not been legal to sell R44 CRS in the region since 1 September 2024.

This EU legislation does not apply in Great Britain (England, Scotland and Wales), so R44 CRS can continue to be sold until further notice with no restrictions. However, the EU legislation does apply in Northern Ireland. As far as we know, the UK Government has no plans to stop the sale of R44 CRS, but of course that might change.

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The EU legislation applies only to the sale of R44 CRS within EU territories. R44 CRS can continue to be used in the EU, so if you travel to the EU with your R44 CRS, it will still be legal.

What does this mean for manufacturers in Great Britain?

Many CRS brands produce their products for sales in EU markets. They must make their own decision as to whether they continue to produce R44 CRS for sale in Great Britain.

Some have already taken the decision to exit R44 CRS sales in line with the above EU legislation and will not make CRS specially for Great Britain.

R129 explained One of the aims of R129 is to reduce the instances of misuse of R44 CRS that have been seen by the emergency services and road safety groups. To this end, R129 promotes the use of ISOFIX for CRS for younger children, simplifies the seatbelt attachment for other CRS types and reduces the risk of parents or carers progressing to the next size of CRS before the child is ready.

R129 also keeps children rear facing for longer with a minimum age of 15 months and a minimum height of 76cm for forward facing CRS. Rear facing is deemed to be the safest position in the event of a front impact accident involving very young children.

Knowledge of child injury and biomechanics has also developed and improved, which is reflected in the newest

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BABY PRODUCTS INDUSTRY ASSOCIATION regulation, with better test tools and criteria. The dummies used for testing are more advanced and able to provide much better data to inform testers how much protection is provided by the CRS. They are designed to be human-like in size and in response to impact.

R129 also assesses sideimpact protection in a uniform way, something that manufacturers could claim they had tested for internally, but for which there was no regulatory requirement until now.

R129 sets side impact test criteria that all manufacturers must meet.

While R129 specifies a height range, it also specifies weight limits to ensure that the ISOFIX anchorages are not overloaded.

CRS are often referred to as integral and non-integral. An integral CRS has a harness or shield built into it to restrain the child, whereas a non-integral CRS relies on the adult seat belt of the vehicle.

R129 integral CRS must use ISOFIX or a seat belt attachment to secure to the vehicle, but never both together on one CRS and only one belt route is permitted on either type of compliant CRS, regardless of the height/age range it is intended for. i-Size is often referred to instead of R129, but i-Size is only one element of R129. I-Size CRS have been developed with vehicle manufacturers and ensure that an i-Size CRS will fit in any i-Size seating position within a vehicle.

Other R129 CRS are vehicle specific, which means they have been approved for certain vehicles and are known to fit. If purchasing one of these, it is very important that users refer to the vehicle list to ensure that it is compatible with all vehicles in which it will be used.

There is a third anchor point on ISOFIX CRS, often referred to as an anti-rotation device. In the event of an accident, pitch rotation or tilting forward may occur and this anti-rotation device is designed to prevent this.

Variations in vehicle seat cushions affect the performance of the CRS and it is important that these can be tested on the test bench in R129. These devices allow for this and there are two types: Top tether: This third anchor point is part of the ISOFIX system. It is a strap that secures the upper rear part of the CRS’s backrest to the back seat of the car.

Support leg: The alternative to the top tether, the support leg is used with both rear facing and forward facing seats.

It needs to be extended until it rests on the floor of the vehicle. For vehicles with underfloor storage where the support leg would usually fit, it is necessary to check the owners’ handbook for any instructions about the use of support legs.

A word on booster cushions Despite wide reporting to the contrary, booster cushions have not been banned.

From January 2017 it has not been possible to have new models approved for R44 Group 2 to suit children weighing 15kg and over, but existing models (those that were type-approved before the change) can continue to be manufactured, sold and used.

Any newly developed models can now only be approved for Group 3 and used by children between 22 and 36kg. They must also carry a label that states they can only be used by children over 125cm in height.

However, booster seats (or high-back booster seats), which are considered the safer alternative, are another option for children of this size. They are adjustable to cover a wider range of weights and heights.

For combination products (those designed to take a younger/smaller child initially), the child uses the integral harness in the seat unit until they reach the height specified in the instruction manual, and then uses the car’s seat belt as with other booster seats.

BABY PRODUCTS INDUSTRY ASSOCIATION

www.b-p-a.org Contact: Julie Milne, julie@b-p-a.org Tel: 0845 456 9570

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CAR SEAT SAFETY

… g   te , Teg In their mission to go above and beyond when it comes to safety, many manufacturers choose to put their car seats and child restraint systems through extra voluntary tests in addition to the legally mandated ones (R44 and R129). PPS breaks down what the different tests involve and what accreditation means for consumers.

SWEDISH PLUS TEST

Right: Named a Which? Best Buy, Thule’s Maple infant seat plus Alfi ISOFIX base secured a winning result in the October 2024 ADAC test.

The Swedish Plus Test is arguably the toughest and most thorough crash test in the world. It was developed by VTI Shock Laboratory in a collaboration with NTF (National Society for Road Safety), Folksam, SIS (Swedish Standards Institute), Volvo, and representatives of CRS manufacturers.

The Plus Test focuses on the neck protection of the child as well as overall robust protection. The theory behind the Plus Test is that a child secured in a Plus Test approved car seat has a reduced risk of being exposed to life-threatening high neck forces in the event of a frontal collision.

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The lowdown: • To date, no forward-facing child restraint has passed the criteria for the Swedish Plus Test or is expected to do so.

• The test has a much lower limit for the maximum strain on the neck than other tests.

• Only toddler seats up to 18 or 25kg when approved to R44, or up to 105 or 125cm when approved to R129 can be tested using this method.

• The test uses Q3 and Q6 crash test dummies, representing a three- and sixyear-old child respectively. The Q-series dummies are the latest and most advanced child crash test dummies.

• Plus Test approved car seats get an additional marking as evidence.

The test: • The crash pulse magnitude is higher in the Plus Test than in type-approval tests, representing a shorter stopping distance and harsher braking, resulting in much higher crash energy induced to the child car seat.

• The crash test pulse represents a front impact of roughly 56km/h (35mph), compared to 50km/h (31mph) in typeapproval tests.

• In a 2023 revision of the test, aspects of robustness are now specified more clearly as part of the assessment.

• The purpose of the test is to promote rearward facing protection for children up to at least four years old based on realworld evidence.

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CAR SEAT SAFETY ADAC ADAC is an annual child car seat test which aims to present the range of seats on offer on the market as comprehensively as possible. Products are pre-selected in coordination with ADAC’s test partners based on market importance and innovation.

ADAC is the General German Automobile Club, which offers information about traffic, automobiles, travel and health, as well as published unbiased test results.

In 2015, a new test body and new side crash test procedure were introduced, meaning the results from this point are not directly comparable with previous ones as the requirements are slightly increased.

From 2020, both test execution and evaluation have been adapted to the state of the art, meaning that again, results are not comparable with those of previous years.

The lowdown: • The ADAC test is well above the legal minimum requirements of R44 and R129.

• The ADAC verdict is based on results in different criteria, with the main ones being safety, operations and ergonomics.

• If a seat covers several weight classes, body sizes or installation types, these are tested separately, and the worst result achieved in a single test is used for the evaluation.

• 17 seats were tested in autumn 2024, and one failed.

• The scoring system uses lower numbers for better performance – 0.6–1.5 = very good; 1.6–2.5 = good; 2.6–3.5 = satisfactory; 3.6–4.5 = sufficient; 4.6+ = insufficient.

The test: • Seats are tested for safety in frontal impacts at 64km/h (40mph) and side impacts at 50km/h (31mph).

• The ADAC test uses the latest Q test dummies.

• Frontal crashes are simulated in a vehicle body instead of a test bench.

WHICH? BEST BUY Which? is the UK’s consumer champion and is a not for profit organisation that aims to protect consumers and make life simpler, fairer and safer for everyone.

Every car seat reviewed by Which? is crash-tested to reveal which ones provide the best protection in a collision. The organisation started testing child car seats in 1967 and since 2003 has been crash-

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testing them as part of a European test consortium along with International Consumer Research & Testing (ICRT) and the European car clubs.

As of May 2023, the score car seats need to achieve to be named a Which? Best Buy are 78% or more for a baby car seat (i-Size baby or Group 0 or 0+); 71% or more for a toddler car seat (i-Size baby to toddler, iSize toddler, i-Size toddler to child, Group 1 or G+0/1); 74% or more for a child car seat (i-Size child or Group 2/3); 71% for a multigroup car seat (i-Size baby to child or Group 1/2/3 or any combinations of these groups).

The lowdown: • Which? is the only UK site to test child car seats in both front and side crash scenarios.

• Which? tests car seats on their safety, ease of use and ergonomics.

• Each car seat is awarded a star rating for each of the tests – 5* = excellent; 4* = good; 3* = satisfactory or average; 2* = poor; 1* = very poor.

• Ease of use tests are carried out using real children as well as ‘handling dummies’ and laymen parents.

• The tests are more demanding than the British standard safety tests.

The test: • In the test, dummies record impact forces on the head, neck, chest and pelvis, accurately indicating the chance of injury.

• Any model scoring 45% or less will be named a Which? Don’t Buy car seat.

• The overall test score is based 60% on safety, 30% on ease of use and 10% on ergonomic assessment.

• Each car seat is subject to a frontal crash at around 40mph, and a side impact crash at 30mph.

• Which? uses up to 15 samples of each seat to get the final score.

• Seats are crash-tested using each method of installation available for each seat.

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ULTIMATE GUIDE 2025

Above: The BeSafe Beyond car seat has passed all three voluntary safety tests..

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RETAIL TRENDS

Shop tk Despite ongoing economic global uncertainty and continually rising costs, nursery retailers both large and small remain resilient and future-focused, adopting new strategies and embracing fresh ideas to attract customers and drive growth. PPS finds out more.

Above: John Lewis’s wide product offering includes MaxiCosi’s latest car seats.

Above right: Winstanleys Pramworld has stores in Stoke (pictured) and Wigan.

Right: Finney’s Pram and Nursery Specialist prides itself on customer service.

“The customer is king” is a well-worn phrase, but one that’s especially relevant for independent retailers operating in tough economic conditions.

“Every year we say the same thing: we wouldn’t be here if it wasn’t for our customers who support us not only through shopping with us, but also recommending us to their friends, families and work colleagues,” says Alan Finney, of Finney’s Pram and Nursery Specialist in Newry. “A lot of our customers come as we are a family-run business who really care, and try to make each experience personal. We want to offer the best customer service we can as we know how overwhelming buying baby goods can be, especially for first time parents.”

2024 was “a big year of learning,” Alan says, with a chief takeaway being the power of social media to attract new customers.

“We have seen how useful social platforms can be in getting both our name and products out to a wider audience. We’ve been working on building our presence online and PROGRESSIVE PRESCHOOL

we’ve seen an increase in sales because of it.”

For Susannah Irving, director of Bumpstart Baby Shop in Milton Keynes, the personal touch is also crucial. “We believe parents choose us because we provide a warm, knowledgeable and reassuring shopping experience. Unlike larger chains and online-only competitors, we are fortunate to have a spacious display area that offers a wide range of brands, allowing our customers to enjoy a real 'hands-on' experience. We also pride ourselves on offering some little extras, such as flexible interest-free payment plans, free storage, exclusive products and in-store-only bundles that are often unique to Bumpstart, and offer customers more value for money and convenience.”

Like Alan, Susannah has found that expanding the shop’s presence on social media has helped engage with a new customer base. “It really pleases me when I hear from a customer ‘Oh, I found you on TikTok!',” she says. “Additionally, we've hosted more in-store events to engage with our community and showcase all the products and services we have on offer.”

According to David Winstanley of

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RETAIL TRENDS Left: Bumpstart can make a free virtual or in-store Winstanleys Baby Shop has seen an increase in appointment with a nursery expert, who will Pramworld, there sales through its offer advice tailored to the customer's lifestyle are three key TikTok activity. and budget.” The service is proving hugely words that drive popular, with nursery experts having delivered the company’s over 20% more in-store appointments last year retail proposition: than the year before. range, service and Value is top of mind for parents right now, value. “We strive and in September, John Lewis relaunched its to give our Never Knowingly customers a wide Undersold brand range of products, promise. “It reaffirms our at competitive commitment to customers prices, backed up with excellent on quality, service and customer service,” he explains. price,” says Roseanne.

In late 2023, Winstanleys “Never Knowingly Pramworld set ambitious growth Undersold has been plans that were successfully achieved reimagined for how in 2024, and 2025 will involve staying customers shop today – goal-focused while remaining agile price matching 25 major and open to new strategies, David UK retailers in store and says. “We plan to increase our now online with the help of AI technology.” investment in paid social media advertising and Successes aside, the retail sector continues continue enhancing our two stores and to face some tough challenges. website. A strong promotional calendar, “One of the biggest we face is price supported by our brand partners, will be a key competition from large online retailers and focus throughout the year.” direct-to-consumer brands,” says Susannah Key growth areas for Winstanleys Pramworld Irving. “To tackle this issue, we work closely include extended rear-facing car seats, travel with suppliers, encouraging them to offer strollers and entry-level products, reflecting competitive pricing specifically for physical evolving consumer priorities for safety, stores, provide exclusive products that aren’t convenience and affordability. “Additionally, available online, and offer discounted or we’re launching our own brand in 2025 – it’s an complimentary display stock. Additionally, we exciting milestone that reflects our highly value collaboration on in-store events commitment to innovation and growth,” says and online marketing initiatives, such as coDavid. branded content. With the right strategy of Working with its suppliers to ensure its support and collaboration from our suppliers, customer offering is “just right” helped John we can work together to drive more consumers Lewis achieve its fifth consecutive year of to stores, boost sales and significantly enhance record sales last year, up 7% on the previous the overall customer year. The retailer experience.” achieved a particularly “We’ve noticed a growing trend towards valueAlan Finney also strong performance in for-money travel systems that still have Instaworthy appeal,” says Bumpstart Baby Shop’s believes suppliers have a the Travel category, Susannah Irving. “Parents are increasingly part to play in helping which includes wheeled looking for products that offer excellent quality, smaller retailers compete good and car seats. practicality and longevity at affordable prices. with the big hitters, Partner and buying Products that combine functionality with elevated aesthetics are also still popular, and pointing out that 10% off manager Roseanne we love to see our customers showcase their trade price, 20% off RRP Winthrop explains: “We stylish travel systems on social media.” supplier deals, where both are uniquely placed for a “Customers are always looking for value, but supplier and retailer take couple of reasons. One is we’re still seeing strong demand for premium brands, proving that parents are willing to a hit, rarely work in the our extensive range of invest in quality and functionality,” says David retailer’s favour. “At £50 John Lewis own-brand Winstanley of Winstanleys Pramworld. “Social trade and £100 RRP, it products, as well as media continues to play a huge role in purchasing decisions, with trends driven by means £45 trade and £80 those from customer influencer recommendations and peer reviews.”

RRP – a 30% reduction for favourites such as John Lewis is seeing customers prioritise the retailer, while the Bugaboo, Silver Cross great-value products, as well as durability, supplier has only lost 10%. and Maxi-Cosi. The longevity and ease of use, with Roseanne Winthrop commenting: “Sustainability and the But unless we all come second is our impartial use of more eco-friendly materials remain together on it, I can’t see advisory service called important as well.” it changing.”

All Things Baby; parents

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CONSUMER FEEDBACK

e c i r e p x e r e   u The c What are parents looking for when purchasing a travel system, pushchair or car seat? And what governs their decision on where and what to buy? PPS teamed up with consumer magazine Project Baby to dig into the data.

demonstration, while staff expertise was important to 40%. The opportunity to ‘try before you buy’ appealed to 46%, while instore events were named as factors by 6% of buyers, and in-store offers by 20%.

Online enticements Promotions were the biggest draw for online Project Baby’s online survey The salesperson made buyers, with 69% being swayed saw parents offer their sure she knew what we were reporting by them. Multi-product feedback on a range of subjects relating to their wheeled goods looking for and gave us some bundle deals (15%), and car seat retail experiences, great options, starting with product availability (23%) and product range both positive and (occasionally) the cheapest!

(15%) were also negative. deemed attractive.

Some respondents mentioned easy Store draws home delivery as being important in their A majority of respondents (62.5%) had decision to purchase online. chosen to make their purchase from a brickand-mortar store, while 37.5% shopped Prioritising safety online. Parents who visited a shop in person Unsurprisingly, safety was cited by 100% of cited a range of reasons for doing so: a driver parents as their chief consideration when for 66% was the chance to watch a product buying a car seat. Some parents mentioned that they looked for additional safety KEY INFLUENCES ON PARENTS’ PURCHASES accreditation, favouring Swedish Plus Test and ADAC-approved models.

Familiarity with the brand: 56% When it came to purchasing a pushchair or travel system, safety was less of an issue In-store advice: 50% (25%), with other factors such as quality (18%), value for money (25%), how long a Parent & baby websites: 31% baby/child can stay in it (25%) and ease of use (6%) also mentioned.

“

”

Advice from friends/family: 31% Social media influencers: 12% Online advertising: 12%

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“ Happy we got to see the product and check out the key features in person.

14 ULTIMATE GUIDE 2025

”

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CONSUMER FEEDBACK

“ Very knowledgeable about car seats and supportive of extended rear facing, as all retailers should be. ” No 36%

Were you given a demonstration of the product before purchasing?

Yes 64%

“ Some prams are not intuitive to fold so a demo is essential. ” Decisions, decisions…

A number of factors that can affect a purchase decision have already come into play before a parent enters a shop or logs onto a website. Chief among these is familiarity with the brand, named by 56% as an influence. 31% look to friends and family, or parenting websites, for advice before purchasing. However, in-store advice can still hold sway, being cited as a major influence for 50% of respondents.

Rating the retail experience Overall, respondents who bought goods in store were positive about their purchasing experiences, giving an average score of 7.8 out of 10 for their sales assistant’s product knowledge. One respondent pointed out that

for first time parents, a quick once-over of the key features that differentiate travel systems from each other would be useful, as a starting point on what to look out for. There is room for improvement when it comes to product demos, however, with 42% of car seat buyers reporting not being shown how to fit the model in their vehicle.

No 42%

Were you shown how to fit your car seat?

“ My online research supported my purchase more than the sales ” person in store.

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15 ULTIMATE GUIDE 2025

Yes 58%

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IN PROFILE: BESAFE

 i t u  v e r A y t e f a s r a c The BeSafe Beyond is a first of its kind – a modular rotation system that provides a solution from birth to 6 years. It consists of two car seats and one base.

BESAFE GO BEYOND Infant carrier suitable for newborns up to approx 18 months, max weight of 13kg and height of 40-87cm.

Key features include: • Active Lay Flat • 5-point harness • One hand free operation • ‘Peekaboo’ sun canopy • Universal Level Technology • Dynamic Force Absorber • 15-year lifespan BESAFE BEYOND Award-winning toddler seat that has passed the Swedish Plus Test, won its category in the autumn 2024 ADAC test, and been named a Which? Best Buy. Key features include: • Suitable for babies aged 6 months to 6 years, 125cm or 22kg • Dynamic Force Absorber headrest

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• ERF on a rotating base • 11-step adjustable headrest to grow with your child • Extendable leg space to 16cm • Adjustable recline positions • 15-year lifespan • Universal Level Technology BESAFE BEYOND 360 Offering all the features of the Beyond with an option to go forward facing at 88cm or approx 15 months.

BESAFE STRETCH Award-winning ERF Seat, having won Safest Toddler Seat in ADAC 2022, passed the Swedish Plus Test and been awarded ‘Best for Safety’ by The Independent, to name just a few of its trade and consumer award wins.

Key features include: • Rear facing from 6 months to 7 years, 125cm or 36kg • B version available from birth • Unbeatable legroom, can be adjusted up to 26cm • Does not rely on ISOFIX so can be placed in any seat of the car • The safest seat until 7 years according to ADAC, with 1.2 safety score

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IN PROFILE: BESAFE

• Easy adjustment of headrest, belts and legroom • Dynamic Force Absorber headrest • Universal Level Technology • Five recline levels even after installation • 10-step adjustable headrest that grows with your child • 15-year lifespan

AWARD WINS

FLEX FIX 2 BOOSTER SEAT • Fits 3 in a row • Innovative lap belt guide – prevents the child’s body from sliding forward and under the seat belt, always ensuring correct lap belt positioning • Shoulder belt guide – positions the seat belt in the precise position • Easily adjusted recline position • Dynamic Force Absorber headrest HIGHLIGHTS THAT MAKE BESAFE STAND OUT FOR SAFETY Dynamic Force Absorber Think of it like a trampoline for impacts! If you jump and land on hard ground, you stop suddenly, which can hurt a lot. But if you land on a trampoline, it bends and stretches to slow you down gently, reducing the impact on your body. The Dynamic Force Absorber works the same way; it has flexible zones that bend in a controlled way to absorb force smoothly instead of letting it hit all at once. The secret? Special Vshaped holes that let the material stretch in two directions and bounce back to its original shape after impact. This means better protection with less force transferred – keeping little ones safer.

Universal Level Technology Some car seats are sloped, which can make rear-facing child seats too upright and uncomfortable. Universal Level Technology fixes this by building the perfect angle into the seat itself. No matter how slanted the car seat is, the child seat stays comfortable and safe. Even if there’s a gap between the base and the car seat, it’s totally secure – the ISOfix points and support leg keep it stable. This means a comfy, safe ride in any car.

Introducing SoftBreeze: BeSafe’s softest, most premium and breathable fabric yet Designed for ultimate comfort, SoftBreeze features extra cushioning and enhanced airflow, making every car journey cosier than ever.

Training & support BeSafe provides comprehensive in-store training for all retailers, covering the full product range, as well as dedicated support for in-store events. It also offers marketing assistance and a range of engaging POS

Dates for the diary Harrogate Nursery Fair, 12–14 October 2025

CONTACT James Harrison: Country Manager UK Sarah Evans: Regional Sales, Training & Merchandising Email: support.uk@besafe.com Come and meet James and Sarah at Harrogate, Hall B Stand B8

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IN PROFILE: COSATTO

n g i s e d h s i  r B Grea

Inset: Wow 3 Bobtail

The Ultimate Collection redefines luxury with world-class craftsmanship, cutting-edge innovation and top-tier safety. From featurerich travel systems to high-end car seats, these are the must-haves for parents.

reversible pushchair to the built-in step ’n’ ride board for siblings, it’s perfect for families from birth to 25kg. With its premium styling, high-quality materials and 22 configurations, it stands out on the shop floor. Plus, its 10-year guarantee offers incredible versatility and peace of mind.

Compact yet spacious, it’s perfect for twins and young siblings.

Wow 3 The Wow 3 range is a customer favourite, combining style, functionality and versatility.

Available in eight stunning colours, it’s sought after by parents looking for a luxury, feature-packed travel system that stands out.

Did you know? All our Cosatto Travel Systems are Tiny Boot-Approved and fit perfectly in a Fiat 500.

Wow XL The Wow XL is the ultimate pram, offering a complete bundle with everything parents need. From its luxurious lie-flat carrycot and

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18 ULTIMATE GUIDE 2025

Inset: Wow XL

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IN PROFILE: COSATTO

Inset: Giggle 4

SENSORY HOODS

The Select Collection delivers Cosatto’s signature style, quality and ease of use.

Packed with intuitive features, these products make parenting effortless while offering outstanding value.

Giggle 4 The Giggle 4 has been a record-breaker, setting a new benchmark as Cosatto’s most successful travel system launch ever. With its stylish design, upgraded features and unbeatable functionality, it has captured the hearts of parents everywhere. Demand has been through the roof, making it one of Cosatto’s fastest selling and most sought-after products to date.

Cosatto prams don’t just look different – they do more. With exclusive storytelling patterns, designed in partnership with the University of Sussex Baby Lab, Cosatto prams actively engage little minds, turning every ride into a learning experience. The scientifically crafted fabric linings create a stimulating backdrop, keeping babies happy and entertained. No other pram delivers this level of design, engagement and innovation – make sure your store has the prams parents fall in love with at first sight.

Training & support Cosatto is your partner in growth, offering everything from HQ retailer training and virtual sessions to group training, live support, dedicated account managers and branded POS materials – all designed to help you succeed year after year. New in-store stands are now available: Ultimate stands showcasing our premium Wow 3 Range TVs for an immersive experience and Select stands featuring the new Giggle 4 range.

CONTACT For more information and to open an account, contact Steve Birds, Head of Independent Retailers steve.birds@cosatto.com

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19 ULTIMATE GUIDE 2025

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IN PROFILE: CYBEX

? w e n s ’ Wha Founded by Martin Pos in 2005, CYBEX develops a wide range of award-winning car seats, pushchairs and home furniture, designed to provide families with safer and more comfortable solutions that integrate into their lifestyle. Each year CYBEX evolves and innovates, and 2025 is set to be no different…

Pallas G2 CYBEX has recently launched the Pallas G2.

The successor to the ADAC test-winning Pallas G i-Size, the Pallas G2 offers a safe alternative when forward facing and also features one-click installation to provide parents with confidence of a safe fit. The Pallas G2 also features an integrated impact shield that secures children and significantly reduces neck injuries compared to traditional harness systems.

The Pallas G2 is designed to be a loyal companion for children throughout toddlerhood to adolescence. Transitioning to the seatbelt from the impact shield is essential when a child reaches a height of 105cm or a weight of 21kg, allowing for extended use of this versatile 2-in-1 seat.

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Inset: The Pallas G2.

Solution G2 The Solution G2 was created with ease of mobility in mind, and features a foldable design that makes it convenient to transport.

When folded, the Solution G2 is compact enough to fit into the boot of your car, providing 30% more space for all your essentials compared to its unfolded size. It’s lighter too, weighing just 5.8kg, 20% less than the Solution G i-Fix, folds in seconds and features a sturdy carry handle, making it easy for parents to navigate between cars, taxis and trains and to take on holiday.

Below: The Solution G2.

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IN PROFILE: CYBEX Balios S Lux The CYBEX Balios S Lux is a pushchair designed to support every family’s needs. It has recently been updated to feature a smoother curved handlebar, a trendy aluminium footrest and sleeker front wheel forks. It is also travel-system ready and offers advanced suspension, ergonomic lieflat recline and the usual CYBEX one-pull harness feature.

Travel-system ready The Balios S Lux offers custom-made travel options on one single frame, so that all urban parents can have the absolute best, based on their own individual needs.

The system can be used with the Cot S Lux or the stroller seat. Furthermore, the pushchair is fully compatible with all the award-winning CYBEX infant car seats.

and provide their baby with the smoothest ride possible. The seat can also be reclined to a full ergonomic lie-flat position, the perfect comfortable sleeping position for baby and child.

Wide colour range The Balios S Lux is available in six modern single-toned and eye-catching colours.

The taupe frame with dark brown faux leather handlebar is paired with Stormy Blue, Almond Beige and Seashell Beige. The silver frame with dark brown faux leather handlebar comes in Stone Grey and Ocean Blue. And finally, the black frame with black faux leather handlebar matches with Moon Black.

A flexible and luxuriously comfortable daily companion The Balios S Lux is equipped with an advanced city-ready suspension system, allowing parents to take on different terrains

Gold car seat colours The CYBEX Gold car seat line has been expanded with two new colourways to match the pushchairs.

The Cloud G, Sirona G and Sirona GI are now available in Almond Beige and Stormy Blue and are already proving very popular.

Baby & Child Brand of the Year In May 2024, CYBEX was awarded Which? Baby & Child Brand of the Year, highlighting the brand’s head-on approach to innovation and its commitment to always strive for the best.

Training & support Retailers can continue to expect regular visits from their dedicated CYBEX sales representative. The sales team provide dedicated training for store staff for all new products as well as refresher training. If you are a new starter, the team will be happy to come into store and offer support.

• All retailers can access the CYBEX UK & Ireland Marketing SharePoint to discover new launch information, key dates, marketing assets and regular social media content.

• CYBEX has a WhatsApp community where the marketing team regularly provide social media content.

• The CYBEX sales representatives and the marketing team are always on hand to support with social media and the creation of reels or content.

• Retailers have access to branded POS display materials and POS selling tools – hangtags, totems and much more.

Dates for the diary • Don’t miss CYBEX at the Harrogate Nursery Fair 2025 in October.

• Get in touch with your sales representative regarding visiting the CYBEX UK showroom to see products, create content or receive dedicated training.

CONTACT emea-ukcontact@columbustp.com PROGRESSIVE PRESCHOOL

21 ULTIMATE GUIDE 2025

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IN PROFILE: HAUCK

e r a C N Shop The stylish Shop N Care pushchair is perfect for wherever you’re headed, whether you’re off to the playground or taking the bus into town. The puncture-resistant, spring-loaded wheels and the adjustable backrest guarantee real riding comfort, and when you’ve had enough, you can fold up the pushchair with just one hand.

Versatile and always comfortable Your baby’s comfort is paramount. The backrest and footrest are easy to adjust, so the Shop N Care pushchair can always be put in the right position, whether it’s nap time or your baby is sitting up and active.

Want to use the pushchair as a pram? Use the Shop N Care Universal Adapter (available separately) to click your baby car seat onto the chassis. The Shop N Care is compatible with the hauck Drive N Care baby car seat and many other models.

Puncture-resistant and manoeuvrable Suitable from birth to 4 years or 22kg, the Shop N Care makes life easy with its large swivelling and lockable front wheels. The tyres are durable and punctureproof and the pushchair can be folded compactly with just one hand, ideal if you’re out and about with your child alone. The pushchair weighs next to nothing – just 8.5kg – and stands alone when folded.

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A master of organisation Does your child like to snack on the go?

The safety bar on the Shop N Care features a built-in cup holder and handy tray to keep mess to a minimum. The safety bar swivels to make it easy to get your child in and out of the pushchair.

Even on short journeys, kids need lots of stuff. The XL basket under the seat holds everything you need – toys, changing bag, snacks, or your shopping.

SHOP N CARE TRIO SET With the Shop N Care Trio Set you are fully equipped for every journey. The combination of carrycot, pushchair and infant car seat ensures your child’s comfort and safety from birth to approximately 4 years (or up to 22kg).

With the option of an i-Size compliant ISOFIX base (sold separately), the Shop N Care Trio Set offers unmatched convenience and reliability.

Everything you need in one stylish package With this 3-in-1 set you are always ready for adventures, big or small. Included are matching adapters for the carrycot and infant car seat to turn the pushchair into a travel system, with a simple oneclick movement. The adjustable infant car seat and pushchair both feature an extralong backrest to grow with your baby.

Cosy and clever In the lightweight carrycot with its soft side walls and mattress with cotton cover, your little one is cocooned in comfort. The large UPF 50+ sun canopy protects baby's sensitive eyes and skin.

Dates for the diary Harrogate Nursery Fair, October 2025

CONTACT info@hauckuk.com

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23 ULTIMATE GUIDE 2025

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IN PROFILE: iCANDY

w e n g  k i Str cectis Combining British design with unsurpassable craftsmanship, iCandy is an award-winning manufacturer of pushchairs, and has been established since 1933. Style and innovation, along with quality, safety and functionality, remain at the heart of every single iCandy product.

The iconic iCandy Peach has firmly established itself as one of the world’s leading pushchairs, consistently setting the standard for both functionality and style.

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iCandy Peach 7 EDITIONS: Inspire Every Stroll Elevate your parenting journey with the Peach 7 EDITIONS, the premium and timeless collection encompassing three elegant and contemporary Peach 7 colourways – Biscotti, Coco and Pecan.

The trio of pushchairs each feature a trend-led chassis colourway that harmonises seamlessly with its fabrics, creating a cohesive and striking aesthetic. With carefully curated tones, the range captures contemporary elegance with echoes of the Pantone Colour of the Year 2025, Mocha Mousse, while remaining truly timeless.

From perfectly coordinated wheel hubs to sophisticated trims, every element has been thoughtfully designed to enhance the overall look and feel of this already beautiful product.

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IN PROFILE: iCANDY

iCandy Peach 7 STUDIO: Luxury Redefined iCandy is thrilled to unveil the iCandy Peach 7 STUDIO, a striking evolution of refined pushchair design launching in late March.

Building on the legacy of the iCandy Designer Collection, STUDIO redefines luxury with meticulous attention to detail, premium finishes and unmatched functionality, making it an emblem of iCandy’s unparalleled synergy of both style and substance.

Engineered with ultimate precision and embracing the iconic Peach 7 DNA at its heart, Peach 7 STUDIO features a unique fabric exclusive to iCandy. A blend of textured leatherette and embossed soft-touch material ensures both durability and comfort, while water-repellent properties add practicality without compromising sophistication.

The hallmark ultra matt black chassis, influenced by premium technology brands, creates a sleek, tonal aesthetic. Paired with ultra matt black textured wheels and leatherette touchpoints, Peach 7 STUDIO exudes minimalistic elegance.

Training & support • Regular visits from a dedicated iCandy account manager.

• Full product training, including access to instructional videos.

• Access to the iCandy Press Lounge, which hosts a huge range of iCandy assets, including product and lifestyle imagery, social media content, logos and digital banners.

• Bespoke display opportunities.

• POS materials.

• Social media and content support from in-house team.

• iCandy University Days, a fantastic opportunity for retailers to visit iCandy headquarters for product training, marketing support and more.

Dates for the diary • Kind + Jugend 2025 • Harrogate 2025

CONTACT iCandy.sales@icandyuk.com

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25 ULTIMATE GUIDE 2025

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IN PROFILE: INGLESINA

Leadg the y  5 2 0 2 r o f  e n  W Baby

Inset and opposite: The Aptica XT.

For over 60 years, Inglesina has been at the forefront of innovation in baby care, seamlessly blending Italian craftsmanship, modern design and paediatric expertise to create products that prioritise the wellness of little ones. As we step into 2025, Inglesina continues its mission of putting baby first with an exciting new range of products, enhanced training for retailers, and a strong presence at key industry events.

At the heart of Inglesina’s philosophy is the concept of Baby Wellness, a holistic approach that ensures infants experience optimal comfort, safety and development from their earliest days. This dedication is evident in their revolutionary Welcome Pad®, an ergonomic support system designed in collaboration with neonatal paediatricians.

Standard in all Inglesina carrycots, the Welcome Pad® helps regulate posture, breathing and temperature while minimising the risk of plagiocephaly (flat head syndrome). It is features like these that set Inglesina apart, offering parents peace of mind as they nurture their newborns.

INTRODUCING THE OPEN UP CARRYCOT – A BREATH OF FRESH AIR

Inset: Electa stroller with Open Up Carrycot.

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One of the most anticipated releases for 2025 is the Open Up Carrycot, designed to enhance baby comfort with superior ventilation. Featuring five independently adjustable mesh windows, this innovative carrycot allows parents to regulate airflow for perfect climate control. The windows also create new opportunities for eye contact and interaction, strengthening the emotional bond between parents and baby while fostering early sensory experiences.

The Open Up Carrycot’s generous internal dimensions (79 x 37cm) provide ample

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IN PROFILE: INGLESINA

unparalleled manoeuvrability and babyfirst design. Available in Murray Green, Battery Beige and Upper Black.

APTICA – everyday elegance With a chic, sophisticated design and user-friendly features, the Aptica is perfect for everyday adventures. Available in Velvet Grey, Pashmina Beige and Resort Blue.

APTICA XT – all-terrain excellence For families who love exploring, the Aptica XT dynamically adapts to all terrains with its Adaptive Cruise System, ensuring a smooth ride as the child grows. Available in Tundra Beige, Taiga Green and Magnet Grey.

EXPANDING WELLNESS BEYOND STROLLERS Inglesina also offers innovative car seats including the Darwin 360° i-Size system, which prioritises safety and comfort with its rotating base and lie-flat feature. For growing toddlers, the Darwin Next Stage car seat seamlessly adapts to children’s development, reflecting Inglesina’s promise of durability and reliability. space for infants to stretch, sleep and explore freely, ensuring maximum comfort even when using winter footmuffs or padded clothing. As standard with Inglesina’s Electa, Aptica and Aptica XT travel systems, this carrycot is a game-changer for parents who prioritise both function and baby wellness.

NEW COLOURWAYS FOR 2025 Inglesina continues to offer its signature System Quattro bundles, tailored for different lifestyles while maintaining the highest standards of comfort and usability.

ELECTA – the city stroller For urban families seeking lightweight and compact solutions, the Electa provides

Training & support • Dedicated sales representatives for personalised assistance.

• Bespoke POS and product displays to enhance in-store experience.

• Baby Wellness training to educate retailers on Inglesina’s unique philosophy.

• Digital brochures and assets, ensuring seamless online and in-store marketing.

• A wide range of customisable digital content upon request.

Dates for the diary • Book an appointment with the sales team at any time to see the collection.

• The brand will be showcased at Harrogate Nursery Fair (12–14 October 2025) on the CuddleCo stand.

CONTACT CuddleCo sales team: sales@cuddleco.co.uk

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27 ULTIMATE GUIDE 2025

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Trav syems For more information and all sale enquiries please contact Joie on 01889 808900 or email uksales@joiebaby.com

FINITI This 4-in-1 pushchair is the stroller of every parent’s dreams, with plenty of ways to roll and a fast way to fold. It’s a case of the bumpier the better for finiti; with flexible spring technology built into the cushion, its innovative Flex comfort pram seat softens even the roughest rides.

Finiti will take on the toughest terrain with its foam-filled and puncture-proof runner tyres. When out and about, little ones are shielded from the sun’s rays with finiti’s full-coverage expandable hood, which dims the light, making it ideal for nap times.

Combine finiti with the i-Level Pro infant carrier, which lies baby in a near-flat position best for breathing and spinal development, and the ramble XL carry cot to create a complete travel system. The i-Level Pro’s exclusive Tri-Protect headrest features Intelli-Fit memory foam, engineered for optimal head and neck security. The headrest and harness adjust simultaneously, making on-the-go alterations effortless.

VERSATRAX Part of the award-winning Trax family, the versatrax is perhaps the most versatile of Joie’s pushchairs. Combining stylish design and functional features, the versatrax is ideal for new parents wanting to create the perfect travel system.

Suitable from birth to 22kg, the versatrax is a stylish pushchair in every mode imaginable, offering both rearward and forward-facing options as well as pairing with the super lightweight ramble XL carry cot, available separately.

The versatrax is also compatible with a wide range of Joie infant carriers including the i-Snug 2, allowing parents to create a complete travel system for their little one. Suitable from birth to 75cm, the i-Snug 2 boasts a Joie Tri-Protect headrest with three layers of foam, including patented Intelli-Fit memory foam in the infant pillow, to ensure a safe and secure ride for baby.

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IN PROFILE: JOIE SPRINT Offering baby a luxurious, comfortable ride, the sprint car seat is ready any time, anywhere. It’s a breeze to install, either with the built in ISOFIX points or paired with the i-Base Encore to add a 90˚ spin. Sprint meets the highest ECE R129/03 safety standard with mandatory side impact testing. The Tri-Protect headrest offers security with three layers of protection inside the wings, including patented Intelli-Fit memory foam. The three-point harness, with its shoulder and lower buckle covers, easily tightens with one pull motion, to keep little ones safe and snug.

I-PIVOT GROW Introducing the new i-Pivot Grow, a handy car seat that will grow with your little one all the way from birth to 10 years, giving long-term value, convenience and peace of mind thanks to the highest level of safety standards.

Little ones can ride in absolute comfort thanks to the 5-position recline which is easy to adjust while you’re on the go from the rear and forward-facing positions. The Grow-With-Me infant insert has three individual pieces to help create a customised fit at every stage.

The built-in side and back ventilation, combined with the plush deluxe cushioning and breathable fabrics, give little passengers a comfortable ride no matter what.

Car seas

I-LEVEL PRO

Introducing the latest travel companion from Joie: the i-Level Pro, dreamed up for ultimate comfort on the open road. This ergonomic infant seat boasts a 157˚ recline to keep baby riding safely by car or pushchair right through to 15 months.

Built to the highest R129 safety standards, the i-Level Pro is simple to install, with a secure connection using the vehicle’s 3-point seat belt or a compatible base.

Pair with Joie’s i-Base Encore to add a spin, making for easier ins and outs.

EVERY STAGE R129 I-SPIN 360 Meet i-Spin 360, a 360˚ pivoting protector that spins rearward, forward and everywhere in between, and now featuring i-Size security, plus Guard Surround Safety technology and Smart Ride lock-off for built-in safety and peace of mind.

Turning baby towards you just got so much simpler with the Simple Swivel, the one-hand turning activator that’s always within reach. The Guard Surround Safety panels auto-engage when the harness is tightened, giving baby maximum protection, while Smart Ride lock-off offers smarter security, helping to keep baby rearward until it’s time to transition forwards.

The every stage R129 is Joie’s ultimate transporter with the latest R129 safety upgrades, which will take growing kiddos from tiny to 12 years. It’s suitable to use rear facing from 40–105cm, using the 5-point harness, and from 100–145cm using the vehicle seatbelt. Featuring the Joie Tri-Protect headrest with three layers of foam and the Guard Surround Safety pod, the every stage R129 offers optimal side impact protection. Tough on the inside thanks to its reinforced steel shell, but soft on the outside with comfortable padded covers, the every stage R129 keeps young travellers in optimal comfort on every adventure.

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IN PROFILE: MAXI-COSI

Lae novais FAME: THE FUTURE OF FAMILY TRAVEL Designed with a blend of stylish aesthetics and futuristic functionality, Fame redefines luxury strolling for both parent and baby from newborn to four years old. With premium details and seamless design, Fame is built to stand the test of time, offering unparalleled levels of comfort and convenience.

Innovation is at the heart of Fame’s future-forward design, featuring the inventive LumiRide LED lighting system, integrated within the lower frame, to illuminate darker streets and pathways, always keeping parent and baby safe and visible.

Fame also comes with an integrated power bank to ensure phones and devices never run low on battery life, helping

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parents to stay connected while on the go.

One of Fame’s stand-out features is its spacious height-adjustable Close2Me carrycot, which ensures parents never get backache when lifting their newborn in and out. This plush carrycot also has a reversible, breathable memory foam mattress and ventilation window, encouraging optimal sleep and comfort for baby. With an integrated SoothingSlope, parents can easily adjust the incline to aid with reflux and discomfort. An extendable UVF 50+ canopy offers maximum protection from the elements, too.

And the innovation doesn’t stop there. The Fame stroller seamlessly integrates with MaxiCosi's Pebble 360 Pro2 car seat featuring SlideTech technology – a world-first sliding innovation for car seats that makes easy work of getting children in and out of the car.

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IN PROFILE: MAXI-COSI

GROWING THE SLIDETECH FAMILY Since its debut, Maxi-Cosi’s revolutionary SlideTech range has transformed car seat convenience, allowing parents to effortlessly slide their little ones in and out of the car with ease. The journey began with the launch of the Pebble 360 Pro, Pearl 360 Pro and later with the birth of Mica 360 Pro, setting a new standard for comfort and accessibility.

Now, Maxi-Cosi’s latest innovation in the SlideTech family is the Emerald 360 Pro. Designed to grow with the child from birth to approximately 12 years, the Emerald 360 Pro combines extended rear-facing safety, 360° rotation, and Maxi-Cosi’s award winning SlideTech technology, making every journey smoother than ever. This premium car seat features G-CELL and AirProtect Safety Cushions, providing top-level side impact protection, absorbing forces in the event of a collision and reducing the risk of injury.

The Emerald 360 Pro is designed with growing children in mind, featuring five recline positions so little ones can nap in comfort, however long the journey. And thanks to the ClimaFlow ventilation system, airflow is optimised to keep children cool and comfortable, even on warm summer days.

Crafted with exceptional aesthetics, the Emerald 360 Pro is as visually stunning as it is

functional. The G-CELL technology is seamlessly integrated with contrasting gold, copper or gunmetal grey trim, giving it an unmistakably high-end feel, while contrast stitching and sturdy webbing enhance both its durability and style.

Striking wooden detailing further elevates its premium look, seamlessly blending safety with a sophisticated appearance, and redefining luxury in car seat design.

With this newest addition, the SlideTech family continues to evolve — providing the ultimate in safety, ease, and innovation at every stage.

Training & support Maxi-Cosi offers a range of training and support for retailers to ensure its products are represented accurately and sold effectively. The company provides comprehensive training materials for retailers, such as product manuals and videos demonstrating proper usage and installation of car seats and strollers. MaxiCosi also offers in-person training sessions at store level by either their dedicated sales contact or branch coach.

Retailers can expect support with displays and other POS materials to attract consumer attention and promote sales, as well as supporting materials such as leaflets and online resources highlighting the key features and benefits of various products, safety information and guidelines for proper use.

Dates for the diary Maxi-Cosi will be exhibiting at Harrogate Nursery Fair, 12–14 October 2025.

MARKETING CONTACTS Nicola Coletti Email: nicola.coletti@dorel.eu Laura Buchanan Email: laura.buchanan@dorel.eu

SALES CONTACT Email: uk-sales@doreleurope.com

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Attention: Marketing Managers ENTRY OPEN EARLY APRIL Free to enter and judged by retailers Head to PPSawards.co.uk Save the date, book the ticket!

Tuesday 11 November 2025 Royal Lancaster Hotel, London Book online at Max-Tickets.net

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IN PROFILE: MEE-GO

 i a v o n Where  e c  g e mts 

At the heart of the Milano Natura Travel System is the Milano chassis, designed with meticulous attention to detail and crafted with precision engineering and robust materials to provide superior performance, safety and durability.

• Lightweight yet sturdy, to ensure effortless manoeuvrability on busy streets and in tight spaces.

• Puncture-proof wheels deliver a smooth and stable ride, even on rough terrain.

• Designed for parents’ needs as well as baby’s, with an adjustable handlebar, generously sized basket and effortless fold mechanism.

• Compatible with leading car seat brands when used with Mee-Go’s Universal Car Seat Adaptors.

• Available in a range of sophisticated colourways, designed to tone beautifully with the seat and carrycot fabrics.

The world-facing and parent-facing Milano

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Mee-go is proud to introduce the Milano Natura collection.

Featuring the highestquality finishes, chic fabric and frame colours and Mee-go’s latest design innovations, it sets a new standard in luxury travel for modern families.

Natura pushchair seat options allow little ones to explore the world or engage in faceto-face interactions. The multi-position recline feature ensures optimal comfort, while the five-point safety harness guarantees maximum security. The seat unit also folds seamlessly in both directions on the frame.

The Milano Natura carrycot features soft, breathable fabrics, adjustable colic lift and a new and improved ventilation system. The clever ‘click’ functionality enables hasslefree attachment and detachment from the chassis. An additional stand allows the carrycot to be used safely for permanent overnight sleeping.

CONTACT Paul Roberts, Managing Director info@mee-go.co.uk

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IN PROFILE: NUNA

d n  r a Designed yr life Nuna is a premium baby gear brand that designs innovative products with a timeless style that is inspired by traditional Dutch design.

From strollers and car seats to baby carriers and highchairs, Nuna creates products with intuitive design, functionality, aesthetics and safety in mind.

Inset and opposite, far right: Nuna x BMW

NEW PRODUCTS FOR 2025

ARRA flex A secure and i-Size certified infant car seat with belt path, BASE next or BASE curv installation and a 157° recline option in the vehicle or on a pushchair. Available in Caviar, Cedar and Biscotti.

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BASE curv The NEXT system compatible BASE curv conveniently rotates 360° and glides the car seat out towards you in one smooth motion with ProxiPivot technology for more comfortable ins and outs.

Compatible with CARI next, PIPA next, ARRA flex, TODL next and PIPA lite.

TRIV lx, including Winter Stroller Set and LYTL (TRIV lx) carrycot A compact pushchair that features large all-terrain wheels, multiple riding modes, a large storage basket and spring suspension seat technology, which easily converts to a travel system for everyday life on the go. Includes Winter Stroller Set and LYTL (TRIV lx) carrycot. Available in Caviar.

NEW COLLECTION Nuna x BMW Nuna by design, BMW by nature… The Nuna x BMW collection fuses premium design with innovative features. Each product showcases both brands’ commitment to detail and is a testament to the exceptional safety and durability standards and luxe aesthetics synonymous with Nuna and BMW. Designed for those in search of the ultimate parenting experience.

Training & support Nuna’s support for retailers includes POS, eye-catching in-store displays and branding materials to strengthen visibility. The brand also provides digital marketing support to help drive online and in-store traffic, regular store visits for personalised guidance, and dedicated training days.

Dates for the diary Harrogate Nursery Fair, 12–14 October 2025.

CONTACT Marketing enquiries: Rhiannon Britten (Brand Manager), rhiannon.britten@nunababy.com Sales enquiries: uk.sales@nunababy.com

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IN PROFILE: PEG PEREGO

g   c x E s  i a v no CITY LOOP A revolutionary concept in mobility, engineered to redefine how parents navigate urban life, the City Loop boasts a sleek design, lightweight frame (just 5.7kg), and a compact fold and carry strap for easy mobility and storage.

Just 46cm wide, the chassis nonetheless

features a roomy rear-accessed basket with a magnetic closure, as well as shock-absorbing front wheels for a comfier ride and a telescopic space-saving handlebar. It folds easily, using just one hand, down to a compact size that’s ideal for airplane overhead compartments.

PAIR CITY LOOP WITH THE PRODUCTS THAT BEST SUIT YOUR NEEDS:

CITY LOOP + Infant Car Seat For smooth daily travels.

The folded chassis is compact enough to fit easily between the seats of a car.

CITY LOOP + City Loop Seat Practical and compact reversible stroller seat, suitable for birth up to 22kg, with height-adjustable hood and world-facing fold.

Cosy in winter, it converts to a breathable mesh seat in warmer weather.

CITY LOOP + Pop-Up Bassinet Foldable, space-saving and lightweight (just 4.6kg). Featuring a UPF50+ hood with visor and panorama window.

Useful extras, available separately, include a Duo Adaptor to transform the City Loop from single to double mode in the configuration of your choice and a foldable adaptor to fit other brands of car seat to the City Loop chassis.

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UPDATED FOR 2025: VELOCE AND VELOCE TC Performance-enhancing upgrades to the popular Veloce and Veloce TC travel systems include a refined chassis, giving a premium look in line with today’s trends, and a new shock-absorbing shield with chrome insert.

The pushchair seat is now a 4-season design suitable for optimal comfort in both colder and warmer weather.

Available in seven trend-inspired colours: Mercury, Blue Shine, Pine Bark, 500, True Black, Astral and Metal.

The Veloce/Veloce TC chassis is compatible with: Culla Belvedere Bassinet + Stand by Me stand Primo Viaggio Lounge car seat

Veloce Agile, snappy, light and compact, the Veloce features a reversible seat, reclining backrest and easy-adjust magnetic safety harness. With a UPF50+ hood with mesh insert for improved breathability, it comes compete with a coordinating apron and a raincover. Just 51cm wide, it folds compactly using just one hand and weighs 10.7kg, making it easy to manoeuvre, transport and store.

Suitable from birth to 22kg.

Veloce TC The Veloce TC boasts all the musthave features of the Veloce, but with modifications that make it the perfect choice for parents wanting a versatile stroller that can take the rough with the smooth. The suspension system can be adjusted for different terrains, while the large top-quality wheels with built-in ball bearings guarantee the utmost comfort while on the move, wherever you are. Weighing just 11.7kg (chassis plus seat unit), it’s suitable from birth to 22kg.

Training & support Peg Perego’s small and dedicated team is committed to supporting all of its customers on an ongoing basis and is more than happy to arrange training in-store or at the showroom in Huddersfield.

CONTACT Phil Howe, Country Manager UK & Ireland 07743 878084 Email phil.howe@pegperego.com PROGRESSIVE PRESCHOOL

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s e r u t  v Life’s ad a here Thule has stepped into the car seat category, bringing state-of-the-art safety as well as innovation to the sector. With car seats added to its range, Thule now offers a full product portfolio from life’s very first adventure, ensuring a seamless journey as your family grows.

When it comes to choosing a car seat, the most important aspect is safety – something that’s been part of Thule’s DNA for over 80 years. Engineers, joined by Thule’s awardwinning design team, rigorously test the brand’s car seats at the state-of-the-art Thule Test Centre, surpassing standards and exceeding expectations.

innovative Thule SenseAffirm System. Both the infant and toddler seat are equipped with the Thule Impact Protection System, which shields from side, rear and front impacts, offering all-around head protection for your little ones.

Easy as dock, lock, and go!

Thule’s EasyDock technology makes it easy to mount the car seat to the base, which is especially important for infant car seats so baby’s sleep isn’t disturbed. Its intuitive coneshaped interface makes seat installation virtually effortless. Dock the seat at any angle from the car door, rotate to lock it in, and you’re ready to go.

Safety starts at installation Safety isn't just about crash test performance; it begins with the initial installation – something consumers struggle with, given that nearly half of all seats are improperly installed. The car seat system by Thule offers clarity, simplicity and reassurance to parents through its intuitive design and PROGRESSIVE PRESCHOOL

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Designed for comfort and peace of mind The infant seat offers a comfortable lie-flat position for use at home or with a pushchair, and features premium materials and a large water-repellent and sun-protective canopy. It’s also compatible with Thule’s award winning strollers, so you can go from your home, to your stroller, to your car – all the way to your destination.

The toddler seat offers three recline options, premium fabrics, a large headrest, a soft removable comfort liner and comfy pads for a cosy ride your toddler will enjoy.

THULE ALFI The innovative ISOFIX car seat base Experience stressfree installation and absolute peace of mind with the Thule Alfi car seat base, which guides you through a secure setup thanks to the Thule SenseAffirm System. Designed with parents in mind, it makes attaching the seat quick and intuitive, making every journey safer and simpler.

THULE MAPLE An infant seat that keeps your baby safe and asleep for longer Crafted for safety and equipped with the Thule Impact Protection System, the Thule Maple

infant car seat envelops your baby in advanced protection and cosy luxury.

EasyDock technology ensures an intuitive and effortless installation, while the Maple’s robust build and UPF50+ canopy bring peace of mind for every journey.

THULE ELM A comfortable and protective toddler seat The Thule Elm is designed with curious little people in mind.

Surround your toddler with superior safety with the Thule Impact Protection System, and all the comfort they need for a peaceful ride. With EasyDock technology and multi-angle rotation, the Elm seat offers both seamless installation and rotation for effortless in-and-out access.

Training & support • As a dedicated sales and marketing manager for Thule UK, Emma Peak endeavours to support every retailer’s individual needs. From bespoke displays to social media campaigns, no request is too big. The whole team are as passionate about this sector as its retailers are.

• Thule also has a UK-based warehouse with excellent stockholding across the whole Active with Kids range, so retailers can sell the whole range with confidence.

Dates for the diary • Kind + Jugend, September 2025 • Harrogate Nursery Fair, October 2025

CONTACT emma.peak@thule.com www.thule.com

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The new d improved Uple 2 The new version of Venicci’s bestselling pram demonstrates that development is at the heart of the brand. Venicci listens to parents, understands their needs and makes every change in response to their expectations.

Since Venicci entered the UK market in 2011, the brand has been steadily winning the hearts of expectant and existing parents with its range of prams and pushchairs, thanks to their stylish and premium design, intuitive functionalities that make parenthood easier and a strong focus on comfort and safety.

At the start of this year, Venicci launched Upline 2, a continuation of its bestselling travel system. Key upgrades include built-in height adjusters in both the carrycot and seat unit, allowing parents to adjust the position according to their height, helping to prevent back strain.

Ventilation has always been one of Venicci’s strong selling points, and with Upline 2, Venicci has added additional vents at the bottom of the carrycot as well as a ventilated mattress to enhance the baby’s comfort, especially during the summer months. The carrycot is also suitable for overnight sleeping.

Comfort and convenience The seat unit for the Upline 2 has a weight limit of 22kg and can be used in both parent-facing and world-facing positions.

It is packed with features designed to ensure comfort for both baby and parents, including:

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Brownie (far left, available in-store only) and special edition Burgundy (left).

A new dimension to life in your favourite colour The Upline 2 is available in Aloe, Taupe, Stone Beige, All Black and Powder, with two new colours soon to be released: Brownie (available in-store only) and special edition Burgundy – with more surprises to come.

• 3Up System: one-hand adjustment of the hood, headrest, and harness.

• Magnetic harness buckle: quick and hasslefree strapping of the baby into the seat.

• Adjustable backrest: ranges from a fully flat position for naps to an upright position for exploring the surroundings.

Unlike most pushchairs on the market, the Upline 2 can be folded with the seat unit attached in both directions, taking only a few seconds to do so. The chassis also comes with a convenient carry strap, making it easy to transport to the car or when going up or down the stairs. Its compact size when folded makes it easy to store.

Each Upline 2 bundle comes with all the necessary accessories, including a rain cover, mosquito net, footmuff and changing mat, and a practical and spacious backpack.

Training & support Venicci is proud of its amazing relationships with its retailers, with its sales representatives providing a high level of training tips and on-hand support through regular visits and contact.

• In-person product training where required.

• Access to demonstration videos online.

• Access to social media content, assets.

• Google Drive has additional assets and marketing support.

• Dedicated marketing team to make bespoke assets where required.

In addition, Venicci is committed to supporting its retailers with brand events, new product launches and all materials needed to host a successful collaboration.

Dates for the diary • Kind + Jugend, Cologne, 9–11 September 2025 • Harrogate International Nursery Fair, 12–14 October 2025

CONTACT sales@venicci.co.uk; 01302 953872

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. .. e r o m s r e iv  d d  F r e d W More seats, more storage, more value

WonderFold Stroller Wagons present an unmissable opportunity for retailers looking to offer parents the best in long-term value and practicality. Unlike traditional travel systems and double pushchairs, WonderFold provides a unique combination of longevity and versatility, and includes premium features, too — all at a comparable price point.

THE SMARTER CHOICE Standard prams and double pushchairs often need replacing within a few years as a family expands, or as children surpass weight limits. A WonderFold offers a cost-effective solution that adapts as the family grows, accommodating multiple passengers with ease.

From family holidays and outdoor adventures to everyday outings, WonderFold stroller wagons are the ultimate solution. Parents enjoy significantly more storage space while still being able to navigate effortlessly through most standard UK doorways.

Designed to carry up to four children (W4 models) aged 6 months to approximately 5 years, WonderFold stroller wagons have an impressive weight capacity, and are built to last

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from infancy through to preschool age.

For babies 0–6 months, the exclusively designed and easy to install car seat adaptors offer multiple 360° degree configurations, to integrate a Maxi-Cosi, Cybex or Nuna infant car seat. For parents, this means fewer expensive replacements and a more sustainable investment, which is a major selling point in today’s cost-conscious market.

FEATURES THAT MAKE EVERYDAY PARENTING EASIER • • •

•

•

•

Adjustable, removeable and safe seating, with 5-point harnesses.

An adjustable and removeable UV Canopy for superior sun protection.

All-terrain 360-degree rotating wheels and robust suspension for a smooth ride and easy manoeuvrability across surfaces including, grass, cobbles and sand.

Loads of storage space, holding everything parents need for the day ahead, from bags and blankets to drinks, snacks and toys.

Compact foldability – despite its spacious design, WonderFolds are easy to transport and store.

Fits through standard UK doorways with ease

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“

WonderFold stroller wagons are a premium-quality solution, designed for modern parents who prioritise functionality and long-term value. With pricing that rivals high-end double pushchairs and travel systems, yet offering significantly greater longevity, versatility and features, a WonderFold presents an attractive alternative for parents seeking a smarter investment.

”

Phil Bosher, sales and marketing director at Baby Central, WonderFold’s distributor

THE W-RANGE

NOW AVAILABLE AT EBEBEK

Due to their high carrying capacity (up 21st in the W4 models), the W-wagons are designed with premium suspension, wheel bearings and all-terrain wheels to push and steer with the ease of an all-terrain stroller. W2 and W4 (two-and four-seater respectively) are available in Original, Elite and Luxe models.

WonderFold has expanded its retail footprint with an exciting new partnership with ebebek, the UK’s largest one-stop baby shop, with parents now able see, touch, and test WonderFold’s versatile stroller wagons in-store. WonderFold offers comprehensive product training to its retail partners, ensuring staff are fully equipped to showcase and demonstrate WonderFold wagons to customers.

SPECIAL EDITION Inspired by the vintage VW campervan, the special edition VW WonderFold will fulfil nostalgic fantasies for lovers of VW and beyond. In addition to all the usual WonderFold elements, this wagon also includes features like the classic VW bumper, functioning headlights and retro all-terrain XL wheels.

THE X-RANGE These lightweight, portable push-pull stroller wagons are available as a two- and four-seater. The X2 weighs 14.4kg and the X4 weighs 18.6kg.

This handy everyday wagon features an adjustable ‘push’ handlebar and a telescopic ‘pull’ handle, making it easy to fold and unfold. The X model can be used to hold children, children and equipment, or just equipment.

CONTACT Phil.Bosher@babycentral.co.uk www.wonderfoldwagon.co.uk Instagram: @Wonderfoldwagon.UK

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This supplement was brought to you by Progressive Preschool magazine.

To discuss the content or be included in the next edition, please contact Jo Cassidy at joc@max-publishing.co.uk / 0203 764 1694 Max Publishing, United House, North Road, London N7 9DP www.maxmediagroup.co.uk. hello@max-publishing.co.uk