Aand we can promise you an afternoon packed full of celebrations.
Now in its 10th year, the B&LLAs has always set out to champion the achievements of the brand, lifestyle, corporate, food and beverage, FMCG and design licensing space, rewarding excellence in product innovation, retail execution and licensed property management.
Over the past nine years, we have witnessed brand and lifestyle licensing bloom. Each year, the amount of entries has steadily increased – this year over 3,000 products were entered for the 11 prestigious product categories from companies large and small. And, not only was the volume of entries staggering, but the quality was also of the highest level.
The sector has always been innovative, but it seems to have really hit a sweet spot of late. Our 2025 shortlist includes some truly inspired tie-ups which showcase the stories, people and ethos behind the brands involved perfectly – elevating the core of the brand, sometimes in surprising ways, but always with
proof, if any were needed, just what it means to have this innovation, hard work, tenacity and drive recognised.
We have no doubt that seeing so many amazing initiatives today could spark some brilliant ideas for future developments and we feel honoured to be able to provide a platform for this.
A huge thanks also goes to all of our sponsors – including our headline sponsor, Brand Licensing Europe, and trade body Licensing International. To all of you who have been involved with panels and judging, donating prizes for the incredible raffle and for buying tickets, we thank you wholeheartedly. To all of the finalists, congratulations; the recognition is much deserved.
This afternoon is a time to pause and admire the amazing work that has been done over the past 12 months. We hope you go away feeling inspired and full of pride for this incredible industry.
The B&LLAs team
Ian Hyder, Jakki Brown, Rob Willis and Samantha Loveday
years and joining their ranks this year will be Kelly Hoppen CBE, who will be sharing her licensing journey. Kelly has over 45 years’ experience at the forefront of the design industry and is one of the most celebrated and sought after interior designers in the world.
As well as putting her stamp on the homes of numerous private clients and commercial projects, Kelly has appeared as an investor on Dragons’ Den, plus a judge on both The Great Interior Design Challenge and Interior Design Masters.
Passionate about making her design ethos accessible to everyone, Kelly has authored 10 books and created a successful range of home products and, last year, launched her debut 75-piece collection with M&S.
Kelly will be sharing her experiences with legendary fashion designer, Jeff Banks, who enthralled the audience at last year’s B&LLAs with stories from his own licensing journey. Jeff will also take charge as host of the awards, ably assisted by ‘Voice
The Max Publishing B&LLAs team with last year’s host (centre) comedian, podcaster and writer,
of God’ Jon Briggs, the original voice of Siri and The Weakest Link.
THE B&LLA’S RISING STAR AWARD
OPEN TO: All young professionals with a maximum of five years working experience in the brand and lifestyle licensing sector. Nominations are sought from the entire industry for these special individuals from the retailing, licensor, licensee or trade supplier sides.
BEST BRAND LICENSED FASHION ACCESSORIES OR LIFESTYLE PRODUCT OR RANGE
OPEN TO: All brand licensed fashion accessories or lifestyle products or ranges (including eyewear, jewellery, scarves, watches, handbags, luggage, footwear and headwear) launched into UK retail between 1 January 2024 to 31 December 2024.
Cath Kidston Bag For Life for Tesco FROM SOLENT GROUP
KFC Accessories Collection
Accessories Collection FROM SKINNYDIP
SATCHEL COMPANY
SPONSORED BY
Goodyear Watches FROM GUARDO
Natural History Museum Floral Engravings Range FROM FABLE ENGLAND
Royal Horticultural Society (RHS) Collection FROM RADLEY for Claire’s FROM DIFUZED
Sanderson Sock Collection FROM PANTHERELLA
V&A Jewellery Collection for Oliver Bonas FROM MELLER DESIGNS
Sanderson Design Group is home to six quintessentially British interior brands, which celebrate heritage, luxury, craftsmanship, and contemporary design across a wide range of products. For licensing opportunities across our distinguished brands, please contact: licensingenquiries@sandersondesigngroup.com
sandersondesigngroup.com
Clarke & Clarke
Sanderson
Harlequin Scion
Morris & Co.
BEST BRAND LICENSED FOOD OR BEVERAGE PRODUCT OR RANGE
OPEN TO: All brand licensed food or beverage products (including fresh, ambient, dried, frozen, bottled or canned food stuffs plus non-alcoholic and alcoholic beverages) launched into UK retail between 1 January 2024 to 31 December 2024.
FROM ARLA
Hairy Bikers Range SPONSORED
Hello Kitty Coffee Collection FROM GRIND
Natural History Museum Range for Boots FROM IG DESIGN GROUP
Royal Horticultural Society (RHS) Collection FROM THE HOUSE OF SARUNDS
Peperami Cheese Toastie FROM ICELAND FOODS
Seasonal SLUSH PUPPiE Collection FROM FIZZ CREATIONS
Reese’s Ice Cream FROM BRAND OF BROTHERS
Sides Frozen Range FROM ICELAND FOODS
BEST BRAND LICENSED HEALTH & BEAUTY PRODUCT OR RANGE
OPEN TO: All brand licensed health and beauty products or ranges (including fragrances, bath and body, cosmetics, personal care items and vitamins) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Historic Royal Palaces Royal Blossom Collection FROM PERCY & REED
Hot Wheels Bathtime Collection FROM KOKOMO STUDIO
SPONSORED BY
Laura Ashley Christmas Beauty Collection for Boots FROM SLG BRANDS
Morris & Co Handcare Collection FROM NEAL’S YARD REMEDIES
Lyle & Scott Gifting Collection for Boots FROM SLG BRANDS Collection FROM MARKS & SPENCER
NICCE Health & Beauty Collection FROM CORSAIR
Pepsi Read My Lips Cup Lip Balm FROM AMBER HOUSE
Nerf Gifting Range for Boots FROM H&A
Sara Miller London Savannah Bath & Body Collection FROM HEATHCOTE & IVORY
BEST BRAND LICENSED ADULT APPAREL PRODUCT OR RANGE
OPEN TO: All brand licensed adult apparel products or ranges (including formal and casual wear, daywear, nightwear, underwear and sportswear) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Ford Menswear Collection FROM PERCIVAL
Goodyear Collection FROM ANTI SOCIAL SOCIAL CLUB
Laura Ashley AW24 Sleepwear Collection FROM NEXT Kellogg’s Underwear Collection FROM ODDBALLS
Scion Collection FROM TU Abercrombie & Fitch FROM MERCH TRAFFIC
Morris & Co Sleepwear Collection FROM PIGLET IN BED
Gulf AW24 Apparel Collection FROM 3GM
National Trust AW24 Collection FROM CRAGHOPPERS
University of Cambridge Activewear Collection FROM LULULEMON FROM LOVE & ROSES
The National Trust is Europe’s largest conservation charity, and we create licensed products that promote a sustainable future and give back to the environment.
We were founded in 1895 by three people: Octavia Hill, Sir Robert Hunter and Hardwicke Rawnsley, who saw the importance of the nation’s heritage and open spaces and wanted to preserve them for everyone to enjoy. Today, across England, Wales and Northern Ireland, we continue to look after places so people and nature can thrive. We care for more than 250,000 hectares of countryside, 780 miles of coastline, 1 million collection items and 500 historic properties, gardens and nature reserves.
Come and work with the UK’s most trusted* institution to create a long-term, profitable partnership that benefits your brand. Give back to British heritage in authentic ways that will resound with our 5.4 million members.
Join us in discovering bespoke ways of working and draw inspiration from the botanical gardens, landscapes, historic houses and artworks and collections in our care.
Contact us to find out more: brandlicensing@nationaltrust.org.uk nationaltrust.org.uk
BEST BRAND LICENSED GIFTING PRODUCT OR RANGE
OPEN TO: All brand licensed gifting products or ranges (including gift-packaged products or kits, family games, greeting cards, calendars or stationery), that launched into UK retail between 1 January 2024 to 31 December 2024.
Cath Kidston Greeting Cards Collection FROM OHH DEER
Morris & Co Stationery and Gift Range FROM THE GREAT BRITISH CARD COMPANY
Eleanor Bowmer Gifting Range for Sainsbury’s FROM A2V
National Trust Calendars & Wallplanner Collection FROM CAROUSEL WORLDWIDE
Royal Horticultural Society (RHS) Adult Arts & Crafts Range FROM WEST DESIGN PRODUCTS
Royal Horticultural Society (RHS) Gift Range FROM KIMM & MILLER
SPONSORED BY
Hasbro Gaming Vintage Bookshelf Edition Board Games FROM WS GAME COMPANY
Natural History Museum Tales of the Earth Series: Ice Age Giants Coin Collection FROM THE ROYAL MINT
Royal Horticultural Society (RHS) Heritage Tea Lights and Wax Melts FROM FRECKLEFACE HOME FRAGRANCE
Kate Smith 2024 Greeting Cards & Gifts Collection FROM MOONPIG
Paper Salad Calendar and Diary Range FROM DANILO
Transport for London (TfL) Gifting Range FROM KEW GARDENS
Good luck to all the finalists!
Good luck to all the finalists!
BEST BRAND LICENSED KITCHEN & TABLETOP PRODUCT OR RANGE
OPEN TO: All brand licensed homewares, kitchen & tabletop products or ranges (including tableware, cookware, glassware, cutlery & utensils, storage, textiles and cleaning items) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Cath Kidston Collection FROM CAPTIVATE BRANDS
Flash All-Purpose Roll FROM THE NAVIGATOR COMPANY
National Trust Explore & Treasure It’s Cake Time Collection FROM TOASTED CRUMPET
Hedingham Dining Collection FROM WEGTER
SPONSORED BY
English Heritage Kitchen Cabinets FROM
Lynsey Queen of Clean Swan Collection FROM RKW
Royal Horticultural Society (RHS) Cottage Garden Range FROM DEXAM
Sara Miller London Woodland Tales Collection FROM PORTMEIRION GROUP
Scion Collection FROM HABITAT
Eleanor Bowmer Electric Coast Collection FROM PURE TABLE TOP
THE WHITE KITCHEN
BEST BRAND LICENSED CHILDREN’S PRODUCT OR RANGE
OPEN TO: All brand licensed products or ranges aimed specifically at children (including apparel, accessories, toys, games, publishing, furniture and home décor items) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Goodyear Toy Range FROM RED TOOLBOX
Natural History Museum Let’s Learn STEAM Kits FROM GALT TOYS
Sophie la girafe Collection for Boots FROM POETIC BRANDS
Jeep Kids Apparel Range for Zara FROM BRAND ALLIANCE
Natural History Museum Personalised Preschool Childrenswear Range FROM MY 1ST YEARS
Laura Ashley SS24 Girlswear Collection FROM NEXT
Royal Horticultural Society (RHS) Children’s Kits FROM WEST DESIGN PRODUCTS
Squishmallows Children’s Technology Range FROM LAZERBUILT
Transport for London (TfL) Railway Collection FROM BRIO
Liberty Fantasy Land Collection FROM NUNA
SmileyWorld Childrenswear Range FROM H&M
University of Cambridge Children’s Publishing Range FROM NOSY CROW
BEST BRAND LICENSED ELECTRICAL, GARDENING OR DIY PRODUCT OR RANGE
OPEN TO: All brand licensed electrical, gardening & DIY products or ranges (including SDAs, DIY & tools, garden products, home appliances, lighting and batteries, personal care products, smart tech & phones and sound, vision & computing) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Cath Kidston Bees Kitchen Appliances Collection
Cosmopolitan Pastel Beauty Electricals Collection FROM AROVO
The Smiley Company Appliances Collection FROM HADEN
English Heritage Lighting Range FROM DAR LIGHTING
SPONSORED BY
Joules Lighting Range FROM DAR LIGHTING
Royal Horticultural Society (RHS) Gifts for Gardeners Asteraceae Collection FROM BURGON & BALL
Squishmallows Kids Battery Toothbrushes FROM ORDO
Squishmallows Lighting Range FROM FIZZ CREATIONS
FROM DAR LIGHTING
Liberty Coffee Collection FROM NESPRESSO
Walker Lighting Collection FROM POOKY
BEST BRAND LICENSED HOME DECOR PRODUCT OR RANGE
OPEN TO: All brand licensed home decor product or ranges (including soft furnishings, bedding, paint, wallpaper, furniture and textiles) that were launched into UK retail between 1 January 2024 to 31 December 2024.
FROM
Natural History Museum Treasures SS24 Collection FROM DUNELM
Liberty Blinds and Curtains Range FROM BLINDS 2GO
Royal Horticultural Society (RHS) Bedding and Home Furnishings Collection FROM TURNER BIANCA
Kelly Hoppen Homewares Range FROM MARKS & SPENCER
by Rachel Ashwell FROM NEXT Homewares Collection for Tesco FROM HUNTER PRICE INTERNATIONAL
House Beautiful Ada Sofa Range FROM DFS
English Heritage
Jonathan Adler Rug Collection FROM RUGGABLE
Laura Ashley 2024 Wallpaper Collection
GRAHAM & BROWN
The Met Furniture and Morris & Co Collection FROM HABITAT
CAA Brand Management supports talent and brands through the expansion of product categories, experiences and territories. A division of Creative Artists Agency, CAA Brand Management has 25 offices across 20 countries.
INSPIRED INNOVATION BRAND LICENSED PRODUCT OR RANGE AWARD
OPEN TO: This award recognises truly inspired product creation involving a brand licence. Entries can be for a single product, range (of any type) or experiential in nature. It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.
The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024 though it can have had a presence elsewhere in the world too.
All entries were judged on their inspirational innovation. Products/ranges could be entered into this award as well as in another category – or it could be for something that doesn’t quite fit existing
English Heritage
SPONSORED BY
Flooring Collection FROM LAPICIDA Mountain Bike FROM ASM
FROM RKW
Natural History Museum Blooming British Afternoon Tea FROM ROYAL LANCASTER LONDON
Nissan Vehicles for Driving Empire on Roblox FROM VOLDEX
Southern Comfort Nutrition Range FROM MYPROTEIN
Baileys Chocolate
FROM ARTLUME
Country Living Caravan FROM BAREFOOT CARAVANS
Stone
Harper’s Bazaar Wellness at Sea FROM CUNARD
Laura Ashley Campod FROM CAMPOD CARAVANS
Lynsey Queen of Clean Swan Turbo Spin Mop
THE SUSTAINABILITY BRAND LICENSED RANGE AWARD
OPEN TO: This award recognises and rewards a brand licensed products/range’s credentials on the sustainability front. Entries could be for a single product or range (of any type). It can involve collaborations, but a brand licence (non-entertainment) has to be part of this. The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024 though it can have had a presence elsewhere in the world too. Products/ranges could be entered into this award as well as in another category .
Ashkahn Roll Wrap Collection FROM OHH DEER
Eden Project Mattress Collection FROM HYPNOS BEDS
National Trust AW24 Apparel & Accessories Collection FROM CRAGHOPPERS
Royal Horticultural Society (RHS) Plantable Calendar and Cracker Range FROM WILLSOW
Happy Place by Fearne Cotton Collection with Fabacus Y’S CHILD
Natural History Museum Let’s Learn STEAM Kits FROM GALT TOYS
Yin Yang Collection FROM EASTPAK
Laura Ashley Home Fragrance Range FROM FRECKLEFACE HOME FRAGRANCE
Natural History Museum Treasures SS24 Collection FROM DUNELM
WWF Oceans and Fragile Earth Collections FROM CAROUSEL WORLDWIDE
BEST FASHION RETAILER OF LICENSED BRANDS
OPEN TO: All fashion retailers with a presence in the UK who have shown a commitment to retailing brand licensed merchandise for the period 1 January 2024 to 31 December 2024. This could either be for a specific activity or ongoing treatment, either bricks & mortar and/or online.
Next
Pull & Bear
Uniqlo
Primark
Abercrombie & Fitch
H&M
FatFace
TO HELP THE BRANDS WE LOVE TO GROW
It has been our privilege to work with brands in entertainment, heritage, food & beverage and publishing in markets across the world and we are proud to have never lost a brand to another agent in 21 years of trading.
W E AR E D EL I BERA T EL Y D I FF ERE N T
Our portfolio is small so our senior team can manage each client with care and complete attention • Our process reflects our FMCG origins; utterly brand-centred, driven by the equity and aims of our clients’ brands • Retail-focussed from the start; we have built award-winning ranges directly with buying teams
•Our obsession with design has led to the creation of stunning style guides and beautiful products • We are also a literary agent, brokering some of the UK’s biggest deals in branded publishing. It’s our complete delight to be here today and to be sponsoring this award.
For information about Metrostar and the brands we represent, please contact claire@metrostarmedia.co.uk or call us on +44 (0) 203 784 2796
BEST DEPARTMENT STORE OR MIXED RETAILER OF LICENSED BRANDS
BEST SUPERMARKET OF LICENSED BRANDS
OPEN TO: All supermarkets with a presence in the UK who have shown a commitment to retailing brand licensed merchandise for the period 1 January 2024 to 31 December 2024. This could either be for a specific activity or ongoing treatment, either bricks & mortar and/or online.
Ocado
Morrisons
Sainsbury’s Waitrose Tesco
Celebrating over 20 years of licensing expertise and named one of the Top 10 Global Brand Licensing Agencies, Brandgenuity is proud to support the B&LLA Awards and we congratulate all of the finalists!
BEST SPECIALIST RETAILER OF LICENSED BRANDS
OPEN TO: All retailers with a specialism (other than in fashion) with a presence in the UK who have shown a commitment to retailing brand licensed merchandise for the period 1 January 2024 to 31 December 2024. This could either be for a specific activity or ongoing treatment, either bricks & mortar and/or online.
Dunelm
Moonpig
Habitat
THE RADAR AWARD
OPEN TO: This award is for retailers that have come onto the brand and lifestyle licensing radar - considerably upping their licensing activities for the period 1 January 2024 to 31 December 2024. This can either be for a specific activity, activation or ongoing partnership, either bricks and mortar and/or online.
BEST LICENSED HERITAGE OR INSTITUTION BRAND
OPEN TO: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
Royal Horticultural Society (RHS)
Science Museum
Victoria & Albert Museum (V&A)
English Heritage
Eden Project
Historic Royal Palaces Liberty
The National Gallery
The Metropolitan Museum of Modern Art (The Met)
National Trust
Natural History Museum
BEST LICENSED LIFESTYLE BRAND
OPEN TO: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
Gulf Jeep
House Beautiful
Country Living
Goodyear Ford
BEST LICENSED DESIGN-LED LIFESTYLE BRAND
OPEN TO: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
Morris & Co
Sanderson
The Smiley Company
Pusheen
Cath Kidston
Laura Ashley
Clarke & Clarke
From
Specialist
BEST LICENSED FOOD OR BEVERAGE BRAND
OPEN TO: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
Baileys
BEST LICENSED FASHION OR TALENT BRAND
OPEN TO: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
Kelly Hoppen
Meg Hawkins
Sara Miller London Style Sisters
SPONSORED
Matthew Williamson
Ed Hardy
Emma Bridgewater
Eleanor Bowmer
THE BRAND LICENSING AMBASSADOR OF THE YEAR
Nominations are sought from the entire industry for individuals who have contributed greatly to the evolution of brand licensing. Their involvement could be as a brand owner, licensing
Who will be the winner this year?
This industry is blessed with visionaries whose passion, commitment, creative thinking and attention to detail has been instrumental in the development of brand and lifestyle licensing.
SO WHO’S SITTING WHERE?
Inspiring creative collaborations
Gardening, gifting, home and lifestyle products. Creative collaborations for everyone to enjoy.
To find out more about RHS licensing opportunities, email us at licensing@rhs.org.uk or scan the QR code
Where and When
When: Tuesday 3 – Wednesday 4 June
Where: Business Design Centre, London
Times: 9.30am - 6pm on 3 June (1st night party ‘til 8pm) 9.30am - 4.30pm on 4 June
Over 200 greeting card, gift wrappings, gifts and calendar companies will be exhibiting at PG Live 2025, including many licensees as well as design-led businesses who are interested in licensing their world leading designs onto other products.
