TOY FA I R FOCU S
PRESCHOOL HIGHLIGHT: VTECH
this in 2017, with a key focus on the
20th anniversary of the Teletubbies, new Peppa Pig lines and the introduction of new engines into its Thomas & Friends RC inflatables. “We are exploring new categories for innovative preschool lines and one concept we will be unveiling is our motorised track system, which combines puzzle fun with exciting
Above: Bladez Toyz will be unveiling a new motorised track system at the show. Above middle: Sing Along Mr Tumble will be just one of the licensed highlights from Golden Bear. Above right: The new Gearzooz range joins Vtech’s Toy Fair line-up.
vehicle movement,” Iain Morgan, ceo at Bladez Toyz, tells PPS. “For example, with Teletubbies, young fans will be able to build a track using brightly coloured tile pieces and then watch the Teletubbies car
PRESCHOOL HIGHLIGHT: CHARACTER OPTIONS Character will be welcoming new arrivals to its Peppa Pig range this year, with Peppa’s Family Home Play-set joining the Classic collection. It includes six rooms across three stories, plus articulated figures and accessories. Meanwhile, a new licensorsupported theme centred around ‘Play Days’ and learning will run during autumn/winter 2017. Character will launch play-sets including a chunky blue school bus with sound, a classroom set and a schoolhouse. There will also be a new ABC Singing Peppa plush. Character will also be celebrating the 20th anniversary
of the Teletubbies brand with a new collection of eight-inch talking Party plush of all four characters. Later in the year, the new Tiddlytubbies will arrive – the eight-inch giggling plush toys have new muted colours and towelling fabric bodies. There will be four styles – Umby Pumby (yellow), Nin (purple), Mi-Mi (light blue) and Ping (pink). The range will also include the ten-inch Shuffle and Giggle Tiddlytubbies. Stand E119
There will be two new ranges joining the VTech Baby family – Pop-aball and GearZooz – with both encouraging motor skill development and imaginative play. “The VTech stand is dedicated to show innovation and exciting new developments on our award winning ranges,” says Charlotte Drake, VTech’s senior brand manager. “This takes us from pregnancy purchases such as monitors, to the evergrowing VTech Baby, preschool and beyond. With over 80 new products, there are so many items to see. “We hope to catch up with as many retail partners as possible to both showcase our new items and discuss our 2017 plans.” Stand Gallery 500
whizz around while being guided by the groove on the track. Toy Fair is the ideal event to showcase our new toys, meet new and existing customers and to listen to feedback which can help us fine-tune the range for the year ahead.” Licences will also play a key part for Golden Bear, including Bush Baby World and DC Super Friends. Two new characters will be introduced into the Sleep Tight All Night range,
Right: Peppa Pig will continue to be key for Character in 2017.
PROGRES SIVE PRESCHOOL
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