Preschool Finalists Grid Method - RETAILER 2016_Layout 1 29/11/2016 11:22 Page 33
Best Preschool Retail Initiative Sponsored by Criteria: Nominees could be UK-based retailers selling preschool product that has undertaken an activity or series of activities to promote the preschool market. This award is for a retailer's approach and achievements in the preschool market over the last year.
WINNER Piccola Epping, Essex for its outstanding 50th anniversary celebrations.
Top right: The Piccola team take to the stage with Tomy's general manager, UK and Ireland, Fred Wolff. Right: Piccola's joint owners Simon Wilson and Janet Marcantonio celebrate their win.
Initial reaction: “We felt complete disbelief. With shops like Selfridges nominated in our category we thought it was an enormous honour just to be included, but to win was an incredible way to round off our 50th anniversary celebrations. We're so grateful to Progressive Preschool for putting on an amazing event that we'll remember for many years to come.” Simon Wilson, joint owner, Piccola
Other finalists were:
Mamas & Papas for its Parent-To-Be event and in-store masterclasses.
Mothercare for the ongoing revamp of the in-store ELC areas and play zones.
Selfridges for its partnership with Jo Jingles to get kids moving.
The Book Nook Brighton for its programme of events, readings and workshops.
The Entertainer for its ongoing Super Saturdays programme. PROGRESSIVE PRESCHOOL
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