Progressive Preschool November/December 2016

The B2B Publication For Preschool Products and Retailers

ISSUE 26 NOV/DEC 2016

And The Winner Is...

PPS Awards Highlights.

From Tiny Acorns Toy Fair Newcomers.

Prints Charming The Fashion For Pattern.

Health And Hygiene New Nursery Essentials.

Trade Publication. Sign up to our newsletter at www.progressive-preschool.com and follow us on Twitter at @prog_preschool

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hello my name is...

You know their faces‌now learn their names!

A toddler favourite for years, we figured it was time to properly introduce our Zoo animals. So let’s get on a first-name basis!

And meet the rest of our Zoo crew...

For more information on this product and to become a Skip Hop retailer, please contact us via email at ukoffice@skiphop.com or 01582 434250

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www.progressive-preschool.com MARKET LEADING TRADE MAGAZINES

March/April 2013

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

this month NOVEMBER/DECEMBER 2016

As any parent will attest, bringing up the next generation is no easy task. But it’s also extremely rewarding and a lot of fun - a bit like organising an awards ceremony!

On Thursday 10 November, the Progressive Preschool Awards 2016 took place in The Dorchester Hotel, Mayfair; celebrating all that is great and good in the baby, toddler and Above: Progressive Preschool’s preschool industry. This year’s event Jo, Rob and Jacqui. was the fourth PPS awards, and each year we are blown away by the level of support and friendship we are shown from the industry. It’s a real privilege to be able to bring so many of you together for the afternoon to celebrate the achievements of some of the most creative and dedicated people in this industry.

Indeed, we roped many of you into helping us put the finishing touches to the celebrations - and it goes without saying that we are immeasurably grateful for your valuable time and expertise. It really is an honour for us to have the backing and input from the people at the very heart of this industry. After all, you’re the ones who make it tick!

In fact, the whole event was a true reflection of this exciting industry.

As such, we would like to say a big thank you to everyone who helped us bring the day together; our judging panels, industry advisors, sponsors and each and every one of you who came along to help us celebrate the products, people and passion which make this industry so very special.

Whether you were there or not, you will be able to enjoy the event via the coverage in this issue, where we re-live the judging process, the finalists and winners, and of course there are also a few snaps of the preschool party of the year. Work has already begun on next year’s PPS Awards - so first thing’s first; put Thursday 9 November in your diary.

The world outside of glitzy awards ceremonies hasn’t stood still, so this issue also takes a look at some of the current exciting developments within the trade. Dream Toys 2017 was yet another fantastic event, engaging both consumer press and consumers at large, showcasing the top toys for the all-important Christmas season. You can read all about it on page 72. As Toy Fair approaches we’ve also taken a very advance look at some of the preschool players making their show debut this year. On top of this we’ve given a focus to some key product areas, with the very latest in industry print and pattern trends and the newest product from the health and hygiene sector.

Well, it can’t all be champagne and trophies!

The Progressive Preschool Team Rob Willis, Jacqui Parr, Samantha Loveday, Jo Pilcher, Ian Hyder, Jakki Brown, Warren Lomax Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk

Our editorial wordsmiths include: Fiona Pavely, Sue Marks, and Michelle Board.

@prog_preschool

Progressive Preschool is published by Max Publishing Ltd. Rob Willis - Publisher. Jacqui Parr - Editor.

Jo Pilcher - Account Manager. Samantha Loveday, Fiona Pavely, Michelle Board and Sue Marks - Editorial Wordsmiths. Jakki Brown - Editor-in-Chief and Joint Managing Director. Ian Hyder and Warren Lomax - Joint Managing Directors. Tel: 020 7700 6740 Fax: 020 7607 6411 Email: robw@max-publishing.co.uk, jacquip@max-publishing.co.uk, saml@max-publishing.co.uk Copyright 2012. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

PROGRES SIVE PRESCHOOL

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28 - 30 March 2017 Harrogate International Centre Present your products to British independent retailers and department store buyers

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contents 24

A PRESCHOOL PARTY

85

PRINTS CHARMING

07 17 19 24 28 64 67 68 71 72 75 79 82 85 89 91 94 98

NEWS Reporting from the preschool world.

INDUSTRY ANALYSIS The latest industry info from GfK. THE JUDGING PROCESS Behind the scenes at the PPS Awards.

A PRESCHOOL PARTY Highlights from the big day.

THE WINNERS A celebration of the PPS Award 2016 winners.

TALKING SHOP Retailers share their business feedback.

THE PARENT REPORT Lisa explores toddler-led trends.

MEDIA WATCH We look at the brands making headlines.

ASK AMANDA Toys which help preschoolers with their hygiene.

DREAM TEAM Feedback from Dream Toys.

A BRAND REBORN The new generation of Tutti Bambini.

FROM TINY ACORNS Chatting to Toy Fair newcomers for 2017.

TALKING TO... Finding out more about Ardega.

PRINTS CHARMING The latest fashions for prints and patterns.

CATHY’S COLUMN What consumers ‘want’ vs ‘need’.

A CLEAN BILL OF HEALTH Essentials for keeping infants healthy.

WHAT’S NEW FOR YOU? What’s coming up in 2017.

BEST SELLERS Retailers share their best sellers and big hits.

Oak finish, with a choice of handle colours

Now in stock

01692 408802 nursery@east-coast.co.uk eastcoastnursery.co.uk

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NEWS

PPS TAKES A LOOK AT THE RECENT HAPPENINGS IN THE PRESCHOOL WORLD

TOP STORY

UK Twin Birth Rate Doubles

T

he number of twins born in developed countries – including the UK – has almost doubled over the past four decades, according to recent research. The birth rate of twins in England and Wales has increased from 9.9 per 1,000 deliveries in 1975 to 16.1 per 1,000 deliveries in 2011.

This trend is significant news for the nursery and preschool industry, where multiple births are catered for with specially-designed products for every category, from newborn essentials to tandem trikes.

The average age for first-time mothers in the UK is 29 years. Over

K+J Breaks All Records

Kind + Jugend 2016 has broken all previous visitor and exhibitor records with a hugely successful four-day show which saw a positive mood prevail throughout the industry.

In addition to the record number of exhibitors and visitors, the trade fair also increased its level of internationality once again, with over 22,000 trade visitors from 112 countries and 1,204 exhibitors from 53 countries.

With more than 60 branded stands, the BPA’s UK Pavilion was also a great success and saw exhibitors returning to the UK with full order books, potential new distributors and plenty of new industry contacts.

“Every year the UK Pavilion at Kind + Jugend goes from strength to strength,” said Robert Anslow, BPA’s managing director, “and we received a number of requests from British companies exhibiting outside of the UK Pavilion to join us next year.”

Inset: The UK Pavilion was buzzing.

Lucky Seven For The Entertainer

Toy retailer The Entertainer is celebrating its seventh consecutive year of growth and UK store expansion after posting outstanding annual results for the financial year 2015/16.

The Entertainer, which now boasts 126 stores across the UK, reported a pre-tax profit of £6.9m for the 2015/2016 financial year. The last 12 months have seen The Entertainer adding a further 18 new stores to its UK network, six new branches to

half of all women who had children in 2013 were aged 30 and over, according to the ONS’ latest figures.

According to the research, women aged between 35 and 39 years old are most likely to give birth to twins.

Researchers for the Population and Development Review journal attributed the surge in twin births to a ‘sharp rise’ in the use of fertility treatments such as IVF. The figures told a similar story in America (where the rate has increased from 9.5 to 16.9 per 1,000 births), France (from 9.3 to 17.4) and Germany (from 9.2 to 17.2). The biggest increases in twin births were

seen in Denmark and South Korea, where the rates rose from 9.6 to 21.2 and 5.0 to 14.6, respectively.

Gilles Pison, the co-author of the study for France’s Ined demographic research institute, said: “We’re not sure if the rate will continue to increase, but the data is increasingly being seen as a public health crisis.”

Above: Two’s company – twin birth rate soars due to increased IVF use.

Fisher-Price Partners With Save The Children

Infant expert Fisher-Price is teaming up with the well-known children’s charity to help change lives. The new partnership aims to ensure that disadvantaged children across the UK are given the chance to play and learn.

A donation of £1 from the sale of 16 different toys from the Fisher-Price Laugh & Learn range sold at Argos, will be donated to Save the Children, until Saturday 24 December 2016.

“We are delighted to be partnering with Save the Children to help make a difference to the lives of children in need at this time of year,” said Wendy Hill, brand activation director, Mattel UK. “Play is a hugely important part of a child’s development,” she continued, “and we hope this campaign will help give every child in the UK the chance to play and learn.”

Traditional Toys Are Tops The traditional toy market is currently enjoying strong growth, according to the latest data released from global information company NPD Group.

According to the research, British toy makers are enjoying strong business from traditional ‘analogue’ play patterns such as building and collecting, while less than 1% of toy sales come from web-connected and app-ready toys.

Since 2010, the building sets category has recorded a value growth of over 121%, and is growing nearly six times faster than the rest of the market. NPD Group data shows that apps have not yet made the impact on the toy market many its overseas network and opening its first European stores in Cyprus as part of a franchise partnership with Ermes Group.

expected, with app-ready toys accounting for less than 1% of toy sales in the UK. Although more and more web-connected products are coming to market, it is still not a mainstream trend.

Inset: The British toy market is on track to reach a record £3.3 billion mark by the end of 2016.

There was also an increase in the retailer’s margin, driven by focused marketing promotions and strong buying.

The Entertainer saw an impressive 39% growth online at TheToyShop.com.

“I’m delighted by this year’s results,” said Gary Grant, founder and managing director.

“2015/16 has been a momentous period for The Entertainer; achieving seven years of continuous growth in such a challenging market is a real testament to the drive and commitment of The Entertainer team.”

Left: The Entertainer continues to go from strength to strength.

www.progressive-preschool.com t@Prog_Preschool www.progressive-preschool.com PROGRES SIVE PRESCHOOL

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Featuring: Playmobil, Gibsons, Melissa & Doug, Aurora World, Cheatwell Games, Le Toy Van, Learning Resources, & many more...

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NEWS TOP STORY

Parents Spend More On Preschool Girls

A

new study has revealed that parents of preschool children spend around £117 per month on their daughters on average, compared to just £101 on their sons.

According to data from the Childwise Monitor Preschool Report 2016 (a survey of parents of 1,000 0-4 year-olds in the UK), parents of girls spend £8 more every month than parents of boys.

This discrepancy spans a number of categories. For example, spending on girls’ shoes averaged out at £29 every month, compared to £25 for boys, while only £6 was spent per month on books for boys, 25% less than is spent on girls.

“Our survey shows that parents are likely to spend noticeably more on their daughters in all but two of the nine categories,” said Childwise research manager, Jenny Ehren. “This raises questions about whether preschool parents might be reinforcing gender divisions with their spending behaviour.”

“The preschool market is unique, with spending mainly in the hands of parents, but a growing sense of children’s own preferences and interests,” said Jenny. “Future brand loyalties and behaviour patterns first take shape at this age. A great deal of how children initially learn about the world is rooted

Planning Proper Play

Leading UK child development and play expert Fundamentally Children has partnered with The Genius of Play, the US Toy Industry Association’s (TIA) initiative to provide expert advice to parents and raise awareness of the benefits play brings to children’s development.

To kick off the partnership, Fundamentally Children’s founder Dr. Amanda Gummer will provide a series of articles based on her book ‘Play’ to be published on www.thegeniusofplay.org The adapted content will be published on the website alongside expert guidance and tips for parents from Bloomsburg University, Digital Kids Media and Let’s Play America, as well as advice from behavioural paediatricians, psychologists and other child development professionals.

Below: The articles will be an addition to the content already found on The Genius of Play.org.

Hippychick Gets Wheels Nursery expert Hippychick has taken on the UK distribution for its first pushchair brand with the innovative and awardwinning Omnio Stroller. The Omnio Stroller is the first in a range of innovative user-centred products from the Omnio brand and offers a unique wearable design coupled with revolutionary omni-wheels.

“We are very excited to represent Omnio,’ said Jeremy Minchin, managing director at Hippychick. “It is such a clever product and due to its crowd funding origins there is a real buzz for its launch early next year.”

in play – they pick up gender clues all around them, some subtle, and some not so subtle. The challenge for parents is to avoid inadvertently perpetuating these gender divisions themselves.”

Inset: Parents are likely to spend noticeably more on their preschool daughters.

Hamleys Extends Reach

Preschool Push For Book Day

Preschool favourites have been announced for World Book Day 2017 as Peppa Pig and Everyone Loves Underpants are named the official preschool £1 books for 2017.

Peppa Loves World Book Day (Ladybird) and Everyone Loves Underpants (Claire Freedman, Simon & Schuster) are two of the ten official £1 books being released for next year’s World Book Day, which marks the 20th anniversary of the reading initiative.

Over the past 19 years, World Book Day has delivered 13 million £1 books into the hands of young people across the country. In 2016, the number of £1 books given away was 789,738. The charity’s aim for its 20th anniversary year is to increase this number to one million.

Toy retailer Hamleys has announced that it will be opening a new Birmingham store at the same time as House of Fraser reveals its plans to open a number of Hamleys concessions instore.

The Birmingham store, which will open at Resorts World Birmingham later this month, marks the first time the retailer has had a presence in the West Midlands since the 1980s.

Meanwhile, department store chain House of Fraser has confirmed it will be opening five Hamleys concessions. The move will see extra space given over to preschool product within the retailer’s department store portfolio for this Christmas, as the dedicated toy areas are set to launch this November. * Hamleys is owned by Chinese group, C.banner International. It was reported back in April that the group was considering buying a stake in House of Fraser, which is planning to launch in China later on this year.

Below: World-famous toy shop, Hamleys, at Resorts World Birmingham.

Above: World Book Day 2017 will take place on Thursday 2 March.

Baby Trade Focuses On 2017

Nursery and preschool companies are gearing up for 2017 and momentum for Harrogate International Nursery Fair – the UK’s only nursery trade event – has grown, with an influx in bookings in recent weeks.

“Historically, a lot of companies tend to focus on their marketing in chronological order and many returning from Cologne are now fully focussed on our UK event,” said Adrian Sneyd, show organiser.

“We have received a lot of interest from new companies which are planning to exhibit for the first time and we are also in discussion with international organisers which are considering country-specific pavilions at the show,” he added.

“Obviously, Harrogate is still six months away, but with such a healthy early interest it paves the way for another vibrant show.”

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The Puppet Company Th

Puep Co pet mp any Ltd ÂŽ .

We are a UK based Design & Wholesale company supplying over 1000 high quality puppets of all shapes and sizes! Have a puppet - Have fun!

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NEWS TOP STORY

Car Seats Make Headlines

F

ollowing recent reports in the national media and on social media, which stated that newborn babies could be at risk of suffocating on long car journeys, the Baby Products Association (BPA) has responded to retailers’ concerns.

The report at the centre of all the attention concluded that babies in a car seat for more than just 30 minutes were at risk. While the BPA welcomes the research, which was led by Professor Peter Fleming (a paediatrician at Bristol University) and funded by the Lullaby Trust, it believes that the results are inconclusive due to the low number of clinical trials conducted.

“The largest issue recognised for the ‘over use’ of car seats is when they are... combined with a stroller,” said an official BPA statement. “We feel that it would be prudent to introduce new guidance that the system should not be used for periods of longer than 30 minutes for babies under four weeks of age and two hours for those older than four weeks.”

Retailers can advise parents that the BPA recommends: T Car seats should not be used in the first four weeks of a baby’s life for periods of more than 30 minutes, either inside the car or as part of a travel system.

Above: Stricter guidelines on the use of car seats have been released.

NEWS IN BRIEF

Character Clothing

Preschool names and characters are playing a key position in childrenswear apparel collections for a/w 2016, with retailers and brands launching a number of new lines.

Mothercare’s online character shop has been strengthened with a number of new arrivals for the autumn/winter season, with new lines from preschool brands including The Gruffalo, Thomas & Friends, George Pig, The Muppets, Peppa Pig, PAW Patrol, Disney characters and Star Wars.

Fashion retailer Next has also added a number of licensed lines to its autumn collections, with Hasbro’s My Little Pony and Marvel’s Spider-man doing well alongside Disney properties, such as The Jungle Book and Mickey Mouse.

Online department store Very.co.uk has also added to its licensed apparel collection, with a number of new lines featuring some key preschool brands such as Teletubbies, Frozen, Peppa Pig, Thomas & Friends, Care Bears, Minions, Mickey and Minnie Mouse, Batman and PAW Patrol.

Dressed To Thrill

High street fashion retailer H&M is expanding its collaboration with the World Wildlife Fund with a new children’s collection, aimed at babies and children.

The sweaters, t-shirts, dresses and pyjamas are made with organic cotton and feature prints of endangered animals, as well as messages such as ‘Roar for Wildlife’. A spokesperson for the WWF brand said: “The aim of the collection is to inspire H&M’s customers to care for the planet.”

Above: H&M began its collaboration with WWF back in 2013.

Clangers For Kindness

T If it is essential for young babies (less than four weeks old) to be in a car seat within a vehicle for longer periods, it is recommended that an adult sits in the rear of the vehicle with the child to check its comfort. Regular breaks should be taken every 30 minutes.

T Car seats should not be used for longer than two hours after the age of four weeks.

Coolabi Group is working with Kindness UK on the biggest ever marketing campaign for Clangers, #ClangersForKindness.

The campaign is the pinnacle of an incredible 12 months for the acclaimed preschool series, which has seen Clangers win multiple international awards, including a BAFTA, consistently hit No.1 in the Above: Social media channels are using ratings and launch 52 new episodes on CBeebies. #ClangersForKindness to share ideas of how to ‘Be a Kindness Star’.

Clangers for Kindness is a full marketing communications campaign which encourages children and parents to spread a little kindness. It is currently running across TV and radio advertising, YouTube, PR, sponsorship, digital and will include social and blogger interaction.

The complementary publicity campaign has revealed in-depth research, with findings supported by a child psychologist and will see children explaining what kindness means to them.

▶ BBC Worldwide has appointed CPLG to represent its flagship brands for licensing across EMEA territories (excluding the UK). The deal covers preschool shows Hey Duggee, Go Jetters and Sarah & Duck. ▶ Bibetta’s range of neoprene baby accessories and award-winning practical solutions for babies and toddlers are now available at leading nursery retailer JoJo Maman Bébé, both instore and online. ▶ A name change and rebrand sees the Green Sheep Group encompassing both the Snüz and The Little Green Sheep brands. ▶ Expert nursery distributor Maguari has welcomed lifestyle accessories brand Pink Lining to its family and is looking to grow the business in the UK and internationally. ▶ John Lewis has been named as the first nationwide retailer to offer Myweeteepee, with two designs available online in time for the key Christmas period. ▶ Nimans Home has been named as the exclusive UK distributor for the innovative and unique baby milk timer, Milk Monster. ▶ Leading nursery designer and supplier Suncrest has secured an exclusive agreement to handle the UK distribution of the new plush Meiya & Alvin teething collection.

Summer Infant Teams Up For Family Breaks

Nursery specialist Summer Infant is strengthening its collaboration with family holiday specialists, Forest Holidays.

Each location now offers visitors the opportunity to hire the Summer Infant Pop N’ Play Portable Playpen.

Forest Holidays will also regularly promote Summer Infant products through #ForestFriday giveaways, which have a combined reach of over two million followers on Twitter.

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TOP STORY

Marketing To Modern Families

M

arketing has failed to adapt to the modern family, according to a report from Mintel, as parenting brands continue to try and shoehorn advertising messages into the ‘one-size-fits-all’ model of the nuclear family.

The research found that while family structure is increasingly diverse; this goes largely ignored by companies who fail to recognise children being raised by aunts, grandparents, same-sex couples and single parents.

In total, around 5 million British parents are living a ‘non-traditional’ family life. The remaining two-thirds (65%) of parents are married or cohabiting, living with children only from the current relationship. With such varied examples

Left: Targeted marketing is often prohibitively costly.

Toy Fair Sells Out

Boosting Kids Content

Campaign group Save Kids Content has launched a new campaign in Parliament, aiming to revive British children’s programming and ensure that there is a diverse and healthy mix of UK-made children’s content on new digital platforms.

The group, headed up by a cross-party group of MPs and Anne Wood CBE, the founder of the Ragdoll Foundation and creator of programmes such as Teletubbies and In the Night Garden, issued Culture Secretary Karen Bradley with an open letter highlighting the plight of the children’s entertainment industry. It claims that British television’s international reputation for ‘innocence and charm’ is under threat and calls on ministers to force broadcasters to commission more homegrown children’s output.

“Save Kids’ Content UK is launching its campaign at a crucial time,” said Rosina Robson, head of nations and regions at PACT (Producers Alliance for Cinema and Television). “Investment in children’s content has been disproportionately cut in recent years. The government must actively seek to boost demand for the production of children’s content in the UK.”

of family life, brands are struggling to represent the diversity of modern families in their marketing.

“To connect with the modern family, brands must have a point of view,” commented Jen Smith, head of strategy and planning at marketing agency Maxus UK. “Embracing and driving the reality of our diverse, muddled and vibrant family ecosystem is key to this. There is no uniform way to market to families anymore.”

LICENSING LOWDOWN

Industry showcase sells out almost four months prior to door opening and organiser announces charity partnership with KidsOut. Toy Fair organiser, the British Toy and Hobby Association, has announced the annual UK industry showcase exhibition, that will take place Tuesday 24 - Thursday 26 January 2017 at London’s Olympia, has sold out its entire exhibitor space.

“I’d like to thank the industry for the support they have shown Toy Fair on returning to the Tuesday Thursday format,” said Majen Immink, head of Toy Fair operations and sales.

“With Toy Fair sold out this early, I’m looking forward to seeing the exciting and innovative products set to be launched in January.”

The BTHA has also announced the renewal of its charity partnership with KidsOut for a second year.

KidsOut will once again be taking part in the annual Trolley Dash on the final afternoon of Toy Fair. Hundreds of toys were donated by Toy Fair exhibitors earlier this year, and were used to help create the KidsOut’s Toy Boxes that are sent to children when they are relocated from refuge.

▶ The debut baby and nursery collection for The Simpsons (from 20th Century Fox Consumer Products), featuring hand-drawn graphics and a soft colour palette will hit UK retail for 2017, via first licensee Fashion Lab.

Below: Toy Fair is already sold out for 2017.

▶ Next Christmas 2017 will see The Highway Rat making its mark on the BBC One television schedule, as Magic Light Pictures prepares to launch an animated adaptation of Julia Davidson’s popular children’s book.

The Toy Trust has donated over £200,000 to help every single children’s hospice in the UK. The charity decided to provide specialist play equipment through UK children’s hospices in 2016, providing play experiences for children with life-limiting illnesses.

Overseas charity East African Playgrounds (EAP), based in Uganda, will also receive a donation of £60,000 to help build new playgrounds in refugee camps and nursery centres.

www.progressive-preschool.com

▶ Penguin Random House Children’s has signed a deal to become the worldwide publishing partner for Arklu’s Lottie Dolls.

The partnership is due to launch with two titles in May 2017, with two further titles to follow in September 2017. ▶ The Mr Men Little Miss brand is continuing to focus on the preschool market with new apparel partnerships with fashion brands My1styears.com and Tobias & the Bear. ▶ E-Bop.tv, the first digital TV channel for preschool children has partnered with Keel Toys, for a plush version of channel anchor Herbie, an adorable dog, loved by e-bop. tv’s viewers.

▶ Nursery, toy and gift product expert Suncrest has launched new product lines and a refreshed design for evergreen literary brand Guess How Much I Love You, licensed from Walker Books.

Above: Since 2002 the amount spent on original British programmes has dropped by almost £100million.

Toy Trust Provides Play

▶ Metrostar is continuing to grow the presence of the Elmer brand at retail, securing a deal with Paul Dennicci for a new line of babywear. Five styles will launch in Tu Clothing in Sainsbury’s in February 2017, alongside publishing from Andersen Press and plush from Rainbow Designs.

▶ Rainbow Designs has been signed up as the plush and toy licensee for Silvergate Media’s TV Peter Rabbit, the animated television series for preschoolers, which is based on Beatrix Potter’s classic character.

t@Prog_Preschool PROGRES SIVE PRESCHOOL

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TOP STORY

Right: Almost half of all three- to four-year-olds have their own tablet.

What Preschoolers Watch

A

ccording to a recent Childwise study, top of UK preschoolers’ wish lists are tablets, YouTube and Netflix. The research revealed that tablet ownership among UK preschoolers is continuing to rise, with most three- to four-year-olds using VOD (video-on-demand) services to watch TV. The latest Monitor Preschool Report from the UK research firm shows preschoolers in the UK are

increasingly comfortable using tablets and apps, prefer YouTube for ondemand content, and turn to Netflix for subscription-based programmes.

Despite a predicted decline in the worldwide tablet market, the survey results reveal clear opportunities in the tablets-for-tots market. The report finds that one in three under-fives has his or her own tablet, and this number increases to nearly half among three- to four-year-olds.

Seven out of 10 preschoolers have

You Buy, Rockin’ Baby Gives As the world’s first ‘child-to-child’ kidswear charity, Rockin’ Baby has now donated over 21,300 items of clothing to impoverished children in Africa.

Working in partnership with ChildFund International, the child-to-child charity mission means that consumers buying an item from the Rockin’ Baby childrenswear collection funds a like-for-like donation item from its ‘Hero’ range, which will then be passed on to a child in need somewhere around the world.

Gro’s Iconic Collection The award-winning Gro Company, inventors of The Lullaby Trust-approved Grobag Baby Sleep Bag, has teamed up with iconic British designer Orla Kiely to create its first ever licensed collection.

The collaboration has resulted in an exclusive collection of six Grobags and three Gro-snugs in brand new Orla Kiely prints, which have been specially created as an iconic fashion range for baby.

“Working with sleep bag experts The Gro Company was a natural choice for the Orla Kiely baby brand,” said Orla. “We share the same attention to detail and passion for quality, and the result is a charming and colourful collection. The range is a celebration of all things baby, appealing to parents looking to express their individuality through design.”

access to either a tablet or computer at home. Most three- to four-yearolds can use VOD services, open their preferred apps, use the volume, on/ off and camera controls on their tablet and navigate multiple apps.

Butlin’s Goes Teeny Outdoor toy brand Little Tikes has added Teeny Tikes to its Butlin’s partnership, ensuring that even younger children can now enjoy the Little Tikes experience.

Little Tikes has been working closely with Butlin’s for a number of years now, thanks to its popular Tikes Town initiative, which has been growing yearon-year since its launch in 2014.

The new area, Teeny Tikes, will focus on babies and children aged two years and under, allowing younger children to also enjoy the Little Tikes experience.

National Account Manager An exciting opportunity has arisen for a National Account Manager within this established leading baby product distribution company.

PEOPLE NEWS ▶ BabyStyle has appointed Nix Jain as marketing manager following his recent relocation back to Leicester. ▶ After nine years with Posh Paws, Barry Groves will be stepping down from his role as managing director at the end of this year. ▶ Fiesta Crafts is excited to welcome Laura Barr to its marketing department. ▶ Frugi, the UK’s leading organic children’s clothing brand, has announced the arrival of Caroline Flood as commercial director. ▶ Independent play expert Fundamentally Children has hired Katie Roberts-Mason as marketing executive. ▶ Toy company Halilit has appointed Alexandra McAvoy to the role of marketing executive. ▶ Nursery product manufacturer My Babiie has announced the appointment of Terry Birch as technical manager.

We are a fast paced, growing company already selling to leading retailers and the National Account Manager will be looking after these key accounts. Suitable candidates will have previous National Account Manager experience and will take full responsibility for the P&L and relationship with these accounts. The successful candidate will have a hands on approach with a desire to succeed, driving volume and profitable growth by managing an existing client base and developing new business.

Must be commutable to Staines.

Salary: Negotiable dependant on experience Applications to: helen@giftpoint.co.uk

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News Nov_Dec 2016_New.indd 15

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01692 408802 nursery@east-coast.co.uk eastcoastnursery.co.uk

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I N DU ST RY I N S I G H TS

SALES GROWTH FOR UK NURSERY As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, nursery account manager Tullika Bhalla takes a look at the latest figures and market trends from Q3 2016.

UK Nursery Market “With the hubbub of the major nursery shows slowing down (although Harrogate International Nursery Fair will be round again before we realise it!) and Christmas now just around the corner, the UK nursery sector remains as dynamic as ever.

We have seen that UK market performance has already shown a growth in volume sales, which continue to outpace value growth as the prices have continued to drop at retail throughout the last six months.

All product categories within the nursery industry – from essentials like furniture and feeding equipment to added extras such as door bouncers and play dens – continue to grow on a quarterly basis, except for a small drop in Safety and Equipment categories (stair gates, etc).

Certain products, such as cot bumpers and thermometers, are showing strong growth figures, with many of them reaching double

digits. Looking at specifics, the toilet training category is one of few to not be performing very well, showing a quarter-on-quarter drop.

This is especially notable when compared to other categories.”

trollers and S Travel Systems “Baby transportation saw volumes decline continue in Q3 2016 as a result of the slowdown in the sales of travel systems, often one of the biggest investments of all the mother and child sectors. In contrast to this – and perhaps unsurprisingly – the holiday period provided some uplift to the sale of lightweight and easily transportable buggies.

Overall, prices fell in Q3 2016 when compared to the same period last year, with double/multiples and buggies identified as the stroller categories to be the most affected by this value drop. It is clear that parents continue to focus on flexible travel

systems for newborns, relying on the option and convenience of purchasing additional attachments.”

Car Seats Value growth which outpaces volume sales is becoming a consistent trend within the car seat market.

Both brands and customers are continuing to direct their focus on seats which meet the new i-Size car seat classification.

As was made quite clear at the BPA’s recent Child Restraints Conference, the nursery industry is currentlypaving the way for the next phases of development within this category, and this will include i-Size booster seats.”

Baby Feeding “Within the feeding category, while the highchair sector has continued to grow year-on-year, there were declines in Q3, 2016 when compared to last year.

This affected all types of highchairs apart from table boosters. Other feeding product categories including soothers, teethers, bottle equiment and breastfeeding accessories, which are all continuing to show growth as well.”

Pricing Takes A Hit “While the nursery sector continues to grow, there have been challenges in Q3, 2016 across various categories.

Signs of growth deceleration continue with pricing taking a hit this quarter. While the effects of Brexit are still being closely monitored, consumer confidence is up and parents continue to be attracted to feature-rich products, spending time scoping out the best-value deals.”

Above: GfK’s nursery category report accounts for sales from 90% of UK retailers. Right: GfK breaks down the ‘affluent parent’ demographic.

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The Judging Process

CHOOSING

THE CHAMPIONS

Below: Babynest's Amir Noorani checking out the publishing entries.

As an endorsement of the very industry they celebrate, the Progressive Preschool Awards 2016 celebrate and recognise the excellence which is found right across the preschool world.

Recognising achievements from every corner of the market ensures a truly impressive list of finalists, highlighting the top-quality products, dedicated retailers and ingenious marketing campaigns which have taken the preschool sector to the next level throughout the last year. Selecting the frontrunners from such a diverse and wide-reaching industry is by no means straightforward, and in order to guarantee credibility, the PPS Awards programme ensures that entries are of the highest possible standard and that a top-notch judging process is employed at every stage.

PPS explains more about the meticulous process that went into selecting the finalists and winners for the Progressive Preschool Awards 2016.

About The Awards

Inset: The judges had their work cut out choosing their favourite from each category.

Now in their fourth successful year, the Progressive Preschool Awards 2016 are firmly established as a key date in the industry calendar; as true crosscategory accolades which honour the great and the good from across the preschool sector. Launched

by Progressive Preschool magazine, the awards reflect the publication's diverse reach, covering everything from newborn essentials right through to toddler toys, and highlighting the passion, dynamism and creativity which can be found right across the sector.

The deserving winners

Inset: Tesco's Beth Farrar plays with the toys.

are recognised for their dynamism, dedication and passion; with independent retailers named alongside the majors and suppliers being rewarded for product excellence and innovation.

The quality of entries for this years awards was particularly outstanding, making it more crucial than ever that the judging process was both credible and thorough. An integral part of the Progressive Preschool Awards, the selection criteria differs for each category (product, retail and marketing), ensuring that the process delivers the most commendable finalists and the most deserving winners.

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THERE’S NO PLACE LIKE CLOSE say Hello@Bkids.co.uk 01427 629551

London Toyfair Gallery stand 310

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The Judging Process

JUDGING THE

PRODUCT AWARDS

Below: It was a busy morning, spent exploring fantastic product.

The retailers on the PPS product judging panel had their work cut out this year, scrutinising thousands of product award entries submitted by hundreds of companies.

Entries were sent in from right across the preschool spectrum for each of the nine different product categories, which were then judged in person by major and leading independent retail buyers.

About The Awards

Inset: Erin Hook and Grahame Hook from Bentalls get hands-on with product.

Leaving no stone unturned, suppliers of all shapes and sizes were encouraged to submit product entries (free of charge) to be judged independently on the individual merit of each product or range and how it sits in the current preschool market.

Each product entered was aimed at (such as Mothercare, Tesco, Jo Jo Inset: Books were scrutinised the preschool market (aimed at 0-5 Maman Bebe, Toymaster) and as choices were made. years) and was launched at retail in specialist independent retailers from Below: Judges made sure they got to the UK between 16 July 2015 and 15 across the toy, gift, apparel, book and grips with special features.

July 2016. Entries could be for a nursery spectrum. single product or a range of up to The judges were asked to consider five products, except for the each category in turn, carefully Innovation Award category which examining each entry and bearing in could be for one specific item. mind criteria such as design, cost, Each individual entry was carefully innovation and quality before logged, listed and labelled with a choosing their top five products distinct entry number featuring each from that particular category, in product's recommended retail price. order of preference. before being displayed within its awards category.

Votes were then verified and counted, revealing the The product judging itself took place on Thursday 22 six deserving finalists in each category, along with the September 2016 in a central London location, with eventual winner. The finalists have been announced, but travel systems, toys, books and nursery essentials the winners remain a closely guarded featuring among the plethora of product which were secret until today's awards ceremony. carefully displayed (in the respective award categories) for the judges' perusal.

Right: Sharing notes on the The responsibility of judging the product categories best buggies.

Left: Huggle's Jason Heller then fell entirely eyes up potential winners. to this year's Below: Toy time for Jade Crow, JoJo Manan Bebe. impressive judging panel, which comprised toplevel buyers from some of the nation's top retailers including major multiples

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The Judging Process

THE

RETAIL AWARDS The retail awards are designed to reflect and recognise the professionalism, business acumen and retailing nous which has been in evidence throughout the last year.

With nominees excelling in all areas of preschool retail and promotion, initial contenders in the retailer award categories were the result of nominations submitted via suppliers, distributors, wholesalers and agents, who were keen to recognise retailers they believed had excelled within the preschool sector.

Nominees were then validated by a lively panel of industry retail experts at a meeting in early September, which saw the nominated retailers in each category discussed and considered before votes were cast to arrive at the chosen finalists and winners.

These in-depth discussions ensured that the overall process truly recognises each retailer's approach and achievements over the last year and maintains total integrity while arriving at the eventual finalists and deserving winners.

Above: The judging for the 2016 retail award categories took place at The Grosvenor Hotel, London.

Inset: The Validation Panel for the 2016 retail award categories garnered opinion from key industry executives.

The Retail Validation Panel The Validation Panel for the 2016 retail award categories included a number of top level industry executives, with experience spanning the entire preschool retailing spectrum.

The panel, chaired by PPS' Rob Willis and Jacqui Parr (neither of whom had a vote), were: Eric White (East Coast Nursery), Kim Bown (Misirli), Anthony Temple (Rainbow Designs), Jane Johnstone (Cheeky Rascals), Mel Beer (Amscan/Travis), Rikesh Desai (BBC), Julie Jones (Redan Publishing), Sarah Quigley (Carte Blanche), Karen Clarke (Smart Games / Artists & Scientists), Tullika Bhalla (GfK Retail Technology), Fred Wolff (Tomy Europe), Nick Hampton (Ardega Nursery Distribution), Ruth Leonard (PMS International / GOSH Designs), Charlotte Hill (DHX Media), David Martin (Funrise International) and Rob Trup (Fiesta Crafts).

The Marketing Award With increasingly creative marketing and promotional initiatives targeting preschool children and their parents, marketing, social media and consumer engagement is now an essential part of the preschool world.

The Marketing Award is designed to recognise any kind of multi-platform marketing, communication or media programme for any product or service related to the preschool sector. This includes, but is not limited to, TV advertising, PR campaigns, outdoor events, experiential activities, promotions, sponsorship, online campaigns and social media initiatives.

The final shortlist of all marketing category finalists was decided by a top-notch Above: The 2016 validation panel for the Progressive Preschool Marketing Award were: 9l-r): Tristan Brooks (Arena Azure), Lisa Bryant panel of independent industry and marketing experts who came together in (Bump PR), Kelly Jones (Butterfly Consultancy), central London to discuss and debate the merits of the nominated campaigns.

Lesley Singleton (Playtime PR), Richard Punk (Pink Key Consultancy), James Marsh (B3 The discussions, overseen by Richard Pink, md at Pink Key Consulting, took a Creative), Paul Godwin (PCG Consultants), and Barbara Robinson. number of factors into account, including clear measurable objectives such as effectiveness, commitment to preschool product and retail support.

“This year's entries gave the judges a real challenge, with strong advocation for a number of campaigns,” said Richard. “This was the highest quality of entries we have seen, with a number of strong campaigns in serious contention for the award. While always good-natured, the judges exchanged strong views on the creativity, objectives and overall effectiveness of the campaigns.”

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Inset: The winners of the Progressive Preschool Awards 2016 stormed the stage to show off their trophies with fabulous awards host Charlie Baker.

Bottom left: Luxury London hotel The Dorchester is the ideal venue for awards celebrating excellence.

Below left: The table settings looked as stylish as ever, with beautiful Tiny Tatty Teddy bears, personalised books from Carte Blanche and fun place names from Wow Toys.

PARTY

The fourth Progressive Preschool Awards were held at a fabulous lunchtime ceremony which took place at The Dorchester Hotel on 10 November 2016. The afternoon saw over 400 preschool buyers, suppliers, wholesalers and licensors all coming together to celebrate the industry.

Left: A lively preschool-themed game of 'higher or lower' got the room on their feet and their bears in the air.

Below: Lisa Byrant (Bump PR), Gregory Stanton (The London Dad blog), Charlotte Price (Medela), Becca Moore (Baby London) and Chloe Ward (Bump PR) with Progressive Preschool's very own Jo Pilcher.

Left: The fabulous Tootsie Rollers provided the afternoon's entertainment.

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Above: Bing Bunny and Flop took charge of the meeting and greeting as guests arrived for the champagne reception.

Right: Progressive Preschool's Rob Willis and Jacqui Parr started the afternoon off with a speech highlighting the dynamism and excellence found throughout the industry.

Below: Cotton Nappy Company's Jane Wigman was delighted to be the 'last man standing', and was kindly presented with a bottle of champagne by the BBC's Jason Easy.

Right: Adam Walker (Igloo Books) was thrilled to win the star raffle prize, donated by We Made Me, and presented by Progressive Preschool's Jo Pilcher.

Below right: Daniel Lucas (We Made Me), Luke Burns (goodbaby) and Andrew Ratcliffe (Dorel) enjoying a glass at the champagne reception.

Left: Every guest took home a now-famous LittleLife goody bag which was jam-packed with some fab treats from some very generous suppliers!

Below: The fabulous Light Fund raffle prizes were revealed by Max Publishing joint directors Jakki Brown and Ian Hyder.

Below right: The crowd rose to its feet in a standing ovation to celebrate Golden Bear's Christine Nicholls winning the second ever Progressive Preschool Outstanding Achievement Award.

Far right: Rainbow Designs' Anthony Temple and MiPR's Kirsty Barr both looking bold in blue!

Right: A lively performance from host and comedian Charlie Baker set the tone for a fun

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Left: It was all eyes on the screen as the room enjoyed a recap of what's been happening over the last year in the preschool world.

Inset: Currently starring in The Apprentice and one of last year's PPS Awards finalists, Frances Bishop was delighted to be able to draw the raffle winners; seen here with one of Max Publishing's joint owners, Ian Hyder.

Right: Ladies who lunch! (l – r) Michelle Smith (Close), Ursula Adams, Anna Leeksma, Jane Wigman (all The Cotton Nappy Company), Hester MacAnara and Claire Morris (both Close).

Left: Super style; (l – r) Adrian Sneyd (Harrogate International Nursery Fair), Christine Scippo (Baby Products Association), Rachelle Harel (The RHSM Group) Julie James (BPA) and Simon Anslow (HINF).

Below: The John Lewis team – merchandising assistant Cassie Scott and assistant nursery buyer Zoe Garton – were ready to celebrate!

Right: Always good at making friends, Bing and Flop were on hand throughout the ceremony.

Below right: JCB's licensing manager Sam Johnson holds court with Julie Taylor (Golden Bear), Caroline Potter (JCB), Katherine Pierce (Golden Bear), and Sarah Harding and Claire Loxley (both Mothercare).

Below: The BBC's Jason Easy making his way through the beautifully-set tables in The Dorchester's ballroom.

Above left: No such thing as too many handbags!

The LittleLife goody bags went down a storm.

Left: The fabulous Tootsie Rollers kept the audience entertained with their vintage take on modern classics.

Right: Cheers! East Coast Nursery's Eric White raises a glass.

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Best Supermarket Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based supermarket retailers selling preschool product including nursery, toy, apparel and gift. This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Tesco

Top right: Tesco's brand licensing manager Jennifer Judd and trade merchandising manager Rachael Flowers accepted the award from Cooneens' director, Mike Coles.

Right: (l-r) Rachael and Jennifer were delighted to be able to accept the award on behalf of the whole Tesco team.

Initial reaction: “What a great honour to receive the award. We have had great support from a fantastic group of supplier partners that have worked hard with us in order to deliver a customer-focused range, including some inspired innovation over the last year.

From our 'Little Shoppers' through to our 'Big Shoppers', the Tesco team will continue to work in partnership with our suppliers to put our customers at the heart of everything that we do.”

Dawn Lavalette, head of buying for toys and nursery, Tesco

Other finalists were:

Asda 28

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Morrisons

Ocado

Sainsbury’s

Waitrose

Preschool Finalists Grid Method - RETAILER 2016_Layout 1 29/11/2016 11:21 Page 29

Best Multiple Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based retailers with five or more stores, selling preschool product including nursery, toy, apparel and gift. This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Mothercare

Top right: Mothercare's trading director for home and travel Fiona Robinson accepted the award from Misirli's design and licensing executive, Faye Hillard.

Right: Fiona was delighted to be taking the prestigious trophy back to Mothercare HQ.

Initial reaction: "We are overwhelmed by the award for best multiple retailer and a huge thanks for all that voted for Mothercare. Winning an award like this is really motivational for all teams involved, particularly in what has been a tremendous year of change and growth.”

Fiona Robinson, trading director for home and travel, Mothercare

Other finalists were:

Hamleys

JoJo Maman Bébé

Mamas & Papas

Smyths Toys

Toys R Us (Including Babies R Us)

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Best Mixed Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based retailers specialising in other areas but also selling preschool product including nursery, toy, apparel and gift.

This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Sainsbury's Argos

Initial reaction: “It is amazing for Sainsbury’s Argos to be recognised in the Progressive Preschool Awards and I feel incredibly proud of my team who have worked many late nights to deliver a fantastic preschool offering.”

Chris Watters, buying manager, Sainsbury's Argos

Top right: Sainsbury's Argos buying assistant for infant and preschool toys Carly Barton and buying manager Chris Watters accepted the award from Rainbow Designs' managing director, Anthony Temple.

Right: Anthony was delighted to be able to announce the winner of the best mixed retailer category.

Other finalists were:

Boots

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Marks & Spencer

Matalan

Next

TK Maxx

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Best Department Store Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based department stores selling preschool product including nursery, toy, apparel and gift.

This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Initial reaction: “John Lewis is really thrilled to have received the award for Best Department Store Retailer of Preschool Products at the Progressive Preschool Awards 2016.

The buying teams will be delighted that their hard work has been acknowledged.”

Zoe Garton, assistant nursery buyer, John Lewis

John Lewis

Top right: John Lewis' assistant nursery buyer Zoe Garton and merchandising assistant Cassie Scott accepted the award from head of brand and licensing at PMS International, Ruth Leonard.

Right: Ruth Leonard took to the stage to reveal the winner in this hotly contested category.

Other finalists were:

Bentalls of Kingston

Daniel Stores

Debenhams

Fenwick Brent Cross

Harrods

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Best Online Retailer of Preschool Products Sponsored by Criteria: Nominees could be UK-based online retailers selling preschool product including nursery, toy, apparel and gift.

This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Very.co.uk

Top right: Andrea Gornall, senior buyer, Shop Direct and Very.co.uk accepted the award from JCB Consumer Products’ general manager of licensing, Sam Johnson.

Right: Sam took to the stage to announce the winner of the Best Online Preschool Retailer category.

Initial reaction: “I was absolutely delighted when our name was called out. We were so excited and couldn’t wait to share the news with the rest of our team who couldn’t attend on the day. We're all proud of what we have achieved to date.”

Andrea Gornall, senior buyer, Shop Direct and Very.co.uk

Other finalists were:

Amazon.co.uk

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Argos.co.uk

GLTC.co.uk

JoJoMamanBebe.co.uk

Kiddicare.co.uk

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Best Preschool Retail Initiative Sponsored by Criteria: Nominees could be UK-based retailers selling preschool product that has undertaken an activity or series of activities to promote the preschool market. This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Piccola Epping, Essex for its outstanding 50th anniversary celebrations.

Top right: The Piccola team take to the stage with Tomy's general manager, UK and Ireland, Fred Wolff.

Right: Piccola's joint owners Simon Wilson and Janet Marcantonio celebrate their win.

Initial reaction: “We felt complete disbelief. With shops like Selfridges nominated in our category we thought it was an enormous honour just to be included, but to win was an incredible way to round off our 50th anniversary celebrations.

We're so grateful to Progressive Preschool for putting on an amazing event that we'll remember for many years to come.”

Simon Wilson, joint owner, Piccola

Other finalists were:

Mamas & Papas for its Parent-To-Be event and in-store masterclasses.

Mothercare for the ongoing revamp of the in-store ELC areas and play zones.

Selfridges for its partnership with Jo Jingles to get kids moving.

The Book Nook Brighton for its programme of events, readings and workshops.

The Entertainer for its ongoing Super Saturdays programme.

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Best Independent Nursery Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling nursery product.

This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Peppermint Chiswick

Top right: Peppermint’s buyer Cameo Cottrell accepted the award from East Coast Group's chairman, Eric White.

Right: An award close to his heart, Eric was delighted to announce the winner of the Best Independent Nursery Retailer category.

Initial reaction: “We are very honored to receive the award for Best Independent Nursery Retailer.

We would like to thank all the people who nominated us and for all of your support over the years, it really means the world to us. We are very proud of our team and look forward to providing the best service possible for years to come.”

Victoria McInnes, manager, Peppermint

Other finalists were:

Babycare Dagenham

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Bump to Baby Balham

Huggle Hampstead

Natural Baby Shower Bagshot

Uber Kids Wrexham

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Best Independent Apparel Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling preschool clothing and accessories. This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Initial reaction: “We're just so happy to have won. We feel passionate about the role of independent shops in the retail market, which makes this fantastic award even more meaningful. Thank you Progressive Preschool!”

Anna Leeksma, owner, The Cotton Nappy Company

The Cotton Nappy Company Leamington Spa

Top right: The Cotton Nappy Company's store manager Ursula Adams, owner Anna Leeksma and retail assistant Jane Wigman accepted the award from Amscan's licensing director, Mel Beer.

Right: Mel was delighted to be announcing the fashion-forward name inside the gold envelope!

Other finalists were:

Gently Elephant Lewisham

JellyRolls Kidswear Leicester

Mini Mi Rochester

Niddle Noddle Crouch End

Sid and Evie’s Woodford

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Best Independent Toy Retailer Sponsored by Criteria: Nominees could be UK-based retailers selling toys and other play product. This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Toy Galaxy Ealing

Top right: Toy Galaxy's managing director Bhav Patel and area manager Hemal Shah accepted the award from Golden Bear's sales director, Julie Taylor.

Right: Golden Bear's sales director, Julie Taylor, revealed the name of the country's Best Independent Toy Retailer.

Initial reaction: “It was a great pleasure to receive the award for Best Independent Toy Retailer. Having been chosen from the amazing finalists and of course the larger pool of independent toy shops across the country is beyond fantastic and a great testament to the hard work and effort all the staff members have put in to improve all aspects of the business. The award truly goes to everyone within the business that have helped achieve this.”

Bhav Patel, managing director, Toy Galaxy

Other finalists were:

Cambridge Toy Shop Cambridge

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Carousel Christchurch

Crocodile Toy Shop Cirencester

Storktown Toys & Prams Leigh

When I was a kid Wellingborough

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Best Independent Giftware Retailer Sponsored by

T

O

Y

S

A

N

D

G

A

M

E

S

Criteria: Nominees could be UK-based retailers selling preschool gift product.

This award is for a retailer's approach and achievements in the preschool market over the last year.

WINNER Natures Purest York

Top right: Smart Toys and Games general manager, Peter Rooke, with Jessica Albon, retail manager at Natures Purest.

Right: Peter Rooke, general manager at Smart Toys and Games, lends his support to the independent retail trade.

Initial reaction: “The award feels both like personal recognition and a thank you to all the people that prop you up when running an independent business – from family to friends and everyone else in this wonderful industry who tells you to keep going.

Retail is notorious for its long and unsociable hours and keeping everyone happy sometimes feels impossible, but that’s what we work so hard to do – provide everyone with a wonderful experience and a gift they love. To win feels like we’re doing this.”

Jessica Albon, retail manager, Natures Purest

Other finalists were:

Daisy Daisy Brighton

Eeny Meenie Miney Mo Ongar

Enchanted Wood Toys Farnham

Kiddiroo Preston

Nursery Window Kensington

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ANNIVERSARY

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Best Preschool Apparel and Accessories Range

Sponsored by

Criteria: Open to all apparel and accessories aimed at 0 - 5 year olds, including nightwear, outerwear, underwear, footwear and dress-up. To qualify all products being entered must have been launched at retail in the UK between July 16 2015 and July 15 2016.

WINNER Love To Dream, Swaddle UP collection from Cheeky Rascals

Top right: Simon Russell, managing director, Cheeky Rascals with DHX Brands' vp of global brand management, Deborah Hooper.

Right: Simon is delighted to be taking the trophy back to the Cheeky Rascals team.

Initial reaction: “Winning this award really tops off a great year for us. We’ve just celebrated 20 years in business and now this! It’s great to be recognised for bringing a great product like Love To Dream sleepwear to the UK, it’s a brand we’re really proud of and we’re just so pleased the industry agrees.”

Simon Russell, managing director, Cheeky Rascals

Other finalists were:

Leggings and outerwear accessories from Blade and Rose

Kite daywear range from Kite Clothing

Dinosaur dress-up from Pretend to Bee

Peter Rabbit co-ordinated sets from Paul Dennicci

Unicorn dress-up from Travis Designs

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So they sent me some...

EXTEND RANGE C ED OMING

2017!

Perfect!

MillyandFlynn @MillyandFlynn MillyandFlynn sales@millyandflynn.com DEAR ZOO © Rod Campbell 2015.

Licensing by Metrostar Media Ltd.

Proud Winner of Best Preschool Toy Range Award

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www.millyandflynn.com

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Best Preschool Toy Range

Sponsored by

Criteria: Open to all toys and games aimed at 0 - 5 year olds. To qualify all products being entered must have been launched at retail in the UK between July 16 2015 and July 15 2016.

WINNER Dear Zoo wooden toys from Milly&Flynn

Top right: Milly&Flynn's senior product developer Rosie Neal accepts the award from BBC Worldwide's licensing director Rikesh Desai.

Right: Rikesh was delighted to be able to announce that Milly&Flynn had been named the winner of the Best Preschool Toy Range.

Initial reaction: “I couldn’t believe it when they called out our name especially after seeing the calibre of the other finalists. Rod Campbell’s wonderful Dear Zoo story and his belief and support in the Milly&Flynn team has made this award very special and I was thrilled to accept it.”

Rosie Neal, senior product developer, Milly&Flynn

Other finalists were:

Gigi blocks from Bigjigs

My Fairy Garden flowerpot and garden from Interplay UK

Lion Guard play set and interactive plush from Flair

Pirate range from Playmobil

Toot-Toot Friends kingdom and enchanted palace from VTech PROGRESSIVE PRESCHOOL

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Best Preschool Outdoor Range

Sponsored by

Criteria: Open to all outdoor toy and play ranges aimed at 0 - 5 year olds.

To qualify all products being entered must have been launched at retail in the UK between July 16 2015 and July 15 2016.

WINNER Feber Range Rover Sport 6V from Famosa

Top right: Nikki Jeffery (centre), UK key account and marketing manager, Famosa with Nickelodeon's vice president of commercial partnerships, consumer products and experiences UK and Ireland, Marianne James.

Right: Nikki celebrates with colleague Jorge Aguila Collantes, Famosa's export sales manager.

Initial reaction: “Hearing that we had won brought such an incredible mix of emotions; disbelief, delight, surprise (especially when you are handed that award, the weight was a real shock!!) but mostly we felt joy.

To win Best Outdoor Toy Range had made us all so very proud, especially with it being such a prestigious category and up against some real industry giants. We really couldn’t be more thrilled!”

Nikki Jeffery, UK key account and marketing manager, Famosa

Other finalists were:

U-Zoom scooter from Kiddimoto

ActionPak, high-vis rucksack from LittleLife

Go Green playhouse from Little Tikes

Paw Patrol outdoor toys from Sambro

Gerry the Giraffe from Trunki

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Sponsored by

Best Preschool Publishing Range Criteria: Open to all books, comics and greeting cards aimed at 0 - 5 year olds. To qualify all products being entered must have been launched at retail in the UK between July 16 2015 and July 15 2016.

WINNER Mr. Men Adventures from Egmont Publishing

Initial reaction: “We were absolutely delighted that our Mr Men Adventures series had been awarded the Best Preschool Publishing Range for 2016!�

Natasha Watkins, publisher, Egmont Publishing

Top right: Natasha Watkins, publisher, Egmont Publishing receives her award from Julie Jones, Managing director of Redan Publishing.

Right: Category sponsor Julie Jones with gold envelope and trophy, preparing to announce the winner.

Other finalists were:

Animal Babies collection from Child's Play

Bing book collection from HarperCollins

My First JCB Books from Igloo Books

Convertible publishing range from Miles Kelly Publishing

The Very Hungry Caterpillar activity publishing range from Parragon Books PROGRESSIVE PRESCHOOL

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Prog Preschool copy.pdf

1

25/11/2016

13:19

The first step in the Nomi concept The Nomi concept, one chair that takes a child from birth to teenage years, meeting their needs at all stages.

A pre-birth purchase, the Nomi concept allows nursery retailers to secure the highchair sale from day one and hold in store margins.

Available in a wide selection of colours and finishes and backed by a supply solution that minimises retailers stock holding.

C

M

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For more information contact us now at info@dcukltd.com or call 01422 383555

CM

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Nomi Baby 0-6 months

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CMY

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Nomi Chair 24 months +

Design: Peter Opsvik

Nomi Mini 6-24 months

Distributed in the UK by DCUK Ltd. www.dcukltd.com

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Best Preschool Home Décor, Furniture or Bedding Range

Sponsored by

Criteria: Open to all bedding, furniture, lighting and home décor products aimed at 0 - 5 year olds. To qualify all products being entered must have been launched at retail in the UK between July 16 2015 and July 15 2016.

WINNER Nomi highchair from DCUK Top right: David Bowes, DCUK's national account manager, with the organiser of Harrogate International Nursery Fair, Adrian Sneyd.

Right: Adrian Sneyd announces the winner of the hotly contested category.

Initial reaction: “Winning the award for best home decor or furniture came as a real surprise! We were delighted to have been shortlisted so when the Nomi was announced as the winner it was a real honour to collect the fabulous award, which will sit very nicely in our office! The Nomi Highchair is a truly great innovative product and we're so glad its been recognised as such” David Bowes, national account manager, DCUK

Other finalists were:

Say Hello play mats from East Coast Nursery

Amelia Aran Luxe Collection from Lapsi

Disney nursery furniture and bedding from Obaby

Soho combo unit and cotbed from Silver Cross

Lucas room set from Tutti Bambini

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Sponsored by

Best Preschool Gift Range Criteria: Open to all giftware ranges aimed at 0 - 5 year olds. To qualify all products being entered must have been launched at retail in the UK between July 16 2015 and July 15 2016.

WINNER Farm Kitchen collection from Orange Tree Toys

Initial reaction: “We are extremely delighted and proud to have received the award and be recognised by the industry.”

Anuja Wilson, creative director, Orange Tree Toys

Left: Orange Tree Toys’ creative director, Anuja Wilson takes to the stage with Russell Rule, sales manager for Clarion's Baby To Toddler Show and the rest of the Orange Toys team.

Top: The Orange Toys team are (l-r) office manager Clare Hurlock, creative director Anuja Wilson, marketing manager Phoebe Goodchild and financial director Lamani Simons.

Other finalists were:

Beside The Seaside breakfast sets from Churchill China

Taf Toys, owl toy collection from Halilit

Paddington For Baby gift set from Rainbow Designs

Made With Love baby gift sets from Silvercloud

Meiya and Alvin teethers and comforters from Suncrest Trading PROGRESSIVE PRESCHOOL

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DID YOU KNOW... ‌ that volume growth outpaced value in quarter two 2016?

With the broadest coverage of the nursery industry, our report provides in-depth understanding and insight of the market, helping you make smart business decisions.

Proud headline sponsors @Progressive Preschool awards, 2016. www.gfk.com/gb

Growth from Knowledge

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www.gfk.com

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Best Preschool Mobility Range

Sponsored by

Criteria: Open to all prams, pushchairs, car seats and infant carriers aimed at 0-5 year olds. To qualify all products being entered must have been launched at retail in the UK between July 16 2015 and July 15 2016.

WINNER Pockit stroller from gb

Top right: Goodbaby’s general manager UK and Ireland, Luke Burns is delighted to be with GfK Retail Technology's business director, Anthony Williams.

Right: Anthony calls Luke to the stage as he announces the winner of the Best Preschool Mobility Range.

Initial reaction: “We are really proud to come first in the Best Preschool Mobility Range category with our Pockit stroller. A Progressive Preschool award is a great achievement for the brand, especially in a category which covers such a broad range of products and as we are still in our infancy as a brand.”

Luke Burns, general manager UK and Ireland, Goodbaby

Other finalists were:

egg stroller from BabyStyle

Sirona M i-size from Cybex

Peach 3 from iCandy

Evoluna i-Size infant carrier from Kiddy

Chase travel system from Obaby

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Contact Us: Tel: 01473 228862 Email: sales@ardega.co.uk Web: www.ardega.co.uk 52_PPS_November_December 2016.indd 1

Award-winning brands Over 250 products Quick turnaround Low MOQ’s Dedicated team

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Sponsored by

Best Preschool Essentials Range Criteria: Open to all essential infant, nursery and preschool ranges including feeding, monitoring, changing, travel product, health and hygiene. aimed at 0 to 5 year olds. To qualify, all products being entered must have been launched at retail in the UK between July 14 2015 and July 15 2016.

WINNER Skip Hop Zoo range from Skip Hop UK

Top right: Skip Hop's general sales manager Emma Finch and UK country manager Jon Tilley with Ardega's managing director, Nick Hampton.

Right: Delighted with their trophy, Jon and Emma prepare to celebrate their win!

Other finalists were:

6-in-1 projection thermometer from Brother Max

Pop-in reusable nappy range from Close

Initial reaction: “The team here at Skip Hop will be absolutely delighted that our Zoo range won Best Preschool Essentials Range. Our new trophy will be displayed very proudly in the Skip Hop HQ trophy cabinet!�

Jon Tilley, UK country manager, Skip Hop

Travel essentials from Diono

Little Litecup from Litecup

Potty training essentials from Prince Lionheart

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Contact: KIRSTIN HANCOCK T: (UK) +44 20 7043 6306 T: (US) +001 844 269 0437 M: +44 77 5252 7515 E: kirstin.hancock@bluemaestro.com

INNOVATORS IN BLUETOOTH LOW ENERGY SENSORS AND DATE LOGGERS FOR HEALTH, HOME AND ENTERPRISE. 54_PPS_November_December 2016.indd 1

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The Innovation Award

Sponsored by

Criteria: This special award is for one specific item of any discipline that shows outstanding innovation in its design or technical function. To qualify all products being entered must have been launched at retail in the UK between July 16 2015 and July 15 2016.

WINNER Pacif-i connected pacifier from Blue Maestro

Top right: Blue Maestro's co-founder Kirstin Hancock shows off her award with Cheeky Rascal's director, Simon Russell.

Right: Simon prepares the audience as he announces the winner of the Innovation Award.

Initial reaction: “What an honour to win the innovation award! This award gives Pacif-i, the world’s first Bluetooth pacifier, the industry recognition that the Blue Maestro team have worked tirelessly to achieve. We are absolutely over the moon!”

Kirstin Hancock, co-founder, Blue Maestro

Other finalists were:

Whisbear – The Humming Bear from Ardega

Duux, bluetooth baby projector from Hardenberg&Co

Lapbaby seating aid from Lapbaby

OXO Tot mash maker from OXO Tot

Doddl training cutlery from Phelps Innovations PROGRESSIVE PRESCHOOL

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Sponsored by

Best Wholesaler or Distributor Award Criteria: Open to all distributors and wholesalers of infant and preschool product, operating in the UK. Companies must be successfully trading, and are entered based on excellence in product selection, marketing, retail support, distribution potential, customer care, and online activity.

WINNER Initial reaction: “We are thrilled to have won Best Distributor or Wholesaler of 2016 and would like to say a huge thank you to all our customers, suppliers and colleagues that have made this accolade ours. To have our efforts acknowledged in this way has been indescribably rewarding and enormously motivating for us to work even harder to improve ourselves in the year ahead.”

Jyoti Bhatia, operations director, Baby Brands Direct

Baby Brands Direct

Top right: Handing over the award was ceo of We Made Me Daniel Lucas, seen here with operations director at Baby Brands Direct, Jyoti Bhatia.

Right: The driving force behind Baby Brands Direct, Jyoti was delighted with her well-deserved win.

Other finalists were:

Cheeky Rascals

Hippychick

Kayes

Little Concepts

Maguari

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Thank you to all our amazing partners for making the

150th anniversary

such a fantastic success!

For more information, please contact us at penguin.ventures@penguinrandomhouse.co.uk BEATRIX POTTER™ Š Frederick Warne & Co., 2016

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Sponsored by

Best Preschool Marketing and Communication Campaign Criteria: The campaign can cover any kind of marketing communication including TV advertising, PR campaign, promotion, sponsorship or other initiative for any preschool product or service. It must have appeared in the UK market during the period between July 16 2015 and July 15 2016.

WINNER Beatrix Potter 150th anniversary Top right: Susan Bolsover, head of licensing and consumer products for Penguin Ventures and Jen Cooper of Jen Cooper Communications with Kirsty Barr, director of MI PR. Right: A team effort! Susan and Jen are delighted to be taking the trophy home.

Initial reaction: “2016 really has been an incredibly successful year for Beatrix Potter and the Peter Rabbit brand. We were keen from the outset that the anniversary campaign should celebrate the Beatrix Potter herself and the incredible woman she was. I’m delighted that our many licensees and partners have fully embraced the vision and the opportunities that this campaign has offered.”

Susan Bolsover, head of licensing and consumer products for Penguin Ventures

Other finalists were:

In the Night Garden and Jo Jingles

Little Tikes Town at Butlins

Nick Jr Sing-Along Summer

Peppa Pig and Asda Baby and Toddler event

Teletubbies launch

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www.closeparent.com

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Sponsored by

Outstanding Achievement Award Criteria: The outstanding achievement award is open to all individuals in the preschool sector, be they retail, supplier, licensing or otherwise. Nominations were sought by way of recommendation, based on individual achievement, knowledge and performance in the preschool aged industry.

WINNER Christine Nicholls Initial reaction: “Whilst listening to Rob's introduction I couldn't help but think, 'Gosh, someone has a very similar background to me!' When I realised it was in fact me, it was a moment of disbelief and complete amazement! It's such a tremendous honour, but the most wonderful part was being surrounded and supported by so many of my friends in the industry – it was a truly memorable occasion and I'd like to say a massive thank you to everyone.”

Christine Nicholls, vice chairman and director of product development, Golden Bear Top right: Christine Nicholls, vice chairman and director of product development, Golden Bear with Toymaster's development manager Will Abigail.

Below: A standing ovation saw Christine take to the stage to collect her award.

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F EED B AC K Inset: What are you looking at?

“FEEDBACK”

Talking Shop

Back in September, a number of fabulous retailers from all walks of the preschool world came together to select the finalists and winners for the product categories of the Progressive Preschool Awards 2016. Of course, PPS couldn’t pass up the chance for a good natter about how business has been – and here’s what we found out.

Sam Dickman and Sam Bullett A3 Baby Barn, Surrey

Jason Heller Huggle, London

“

Business has been really good over the past year or so.

We’ve actually been incredibly busy and – even better! – people are spending lots of money, which is great. Unusually, August was a particularly busy month for us; this is virtually unheard of normally. We seemed to have a lot of pregnant teachers getting organised before school started up again!

There’s definitely a place for bricks and mortar retailers, and we’ve seen that this year as customers are back buying car seats from us instead of the internet. They want to see what they are spending their money on make sure they know they’re getting exactly the right one, and that they’re fitting and using it properly. We have quite a lot of training – Dorel are great – and so we’re well-known as experts in that field. Our car seat drop-in centres are always really busy.

Customers trust us, which is nice.

We expect the next ‘big thing’ to be the Joolz Day 2. We have an exclusive showing of it this coming weekend and there’s already a lot of excitement surrounding the release.

”

Inset: Sam and Sam get ready to start the judging process!

“

It’s been an interesting year for us – I think it’s safe to say its been up and down. Overall we can look back and be positive though. We relaunched the website at the start of the year, which was a pretty big undertaking. It’s already accounting for more of our business than we could have ever expected, which is fantastic news.

We have found, over Above: Jason gets hands-on the last 12 months, that with some product entries people are starting to from the mobility category. shop in a different way.

Mobile shopping has become the norm now, and even if customers aren’t actually buying; they’re price-checking from the shop floor. We have introduced beacons instore with free wi-fi to help encourage this – of course, it means we are constantly collating information as well.

We like to think about things from a different angle and embrace new technology rather than fight it!

With over 150 different brands in-store its really interesting to see things become popular. We’re in the London bubble of course, but we’ve seen a big move towards smaller, lighter pushchairs. Last year’s big hit was the Uppababy Vista; for 2016 it’s all about the Babyzen YoYo. The industry moves fast!

”

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FEEDB ACK



Jade Crow JoJo Maman Bébé

Below left: It’s been a good 12 months for Jade and JoJo Maman Bébé.

“

It’s been a great year for us so far – we’ve seen some significant growth and it’s all going really well.

We launched a brand new website two weeks ago, operating from a whole different platform. It is fully set up to monitor analytics and demographics, so we can make our customers’ journey so much better.

In-store is still strong for us though – it always will be, just down to the nature of our product. People like to come in and buy gifts personally and Laura really does her research before opening any new stores, so we know the customer base is there for us. We are up to 75 stores now!

Trend-wise, there’s no getting away from the Scandi look which is across everything at the moment, across both the styling and the design side of things. Clever product innovation is what continues to drive the industry forward, and the market does seem to be having a bit of a shake-up right now.

The products we’re looking at today are a great reflection of the market.

I’ve seen some great things which I really like, especially from some brands and designers I wouldn’t normally look at.

”

Heath Kane Loubilou.com

Right: Heath is a big fan of the clever – and useful! – Litecup.

“

Business has been up and down over the last year.

The Brexit result has undoubtedly had an effect on people’s buying patterns and we’re seeing consumers acting more cautiously. Saying that, we’ve seen steady growth this year, which is great.

We’ve always been real champions for the independent retail market and I think there’s a lot to do, to educate people about the benefits of buying locally and supporting smaller businesses rather than buying from the supermarket giants. People are still very cost-conscious though, so it’s hard to get that across.

There has always been a need for clever product that makes parents’ lives easier – the Litecup, which was one of the entries here today, is a perfect example of that. We look for products which are going to sell well, of course – but its always nice to have something a bit different as well, and there are some great ideas here!

”

Erin Hook and Grahame Hook Bentalls

“

Bentalls has had a fantastic year, and we have a lot of new product coming through at the moment, so we’re very excited! We find that people are still coming in to enjoy the whole experience of shopping, which is wonderful, especially where younger children are involved. Capturing the parents who are out with those Above: Erin and Grahame on the children is important as well, of course! hunt for leads!

Consumers are increasingly looking for product which has been future-proofed – so it will have a number of different applications and a longer life-span. They will consider whether the pram can convert into a double buggy before they have even had the first child!

Car seats are absolutely key for us, and have been massive over the last year. Consumers have really taken on board the big changes and on the whole they seem happy with it.

Looking round here today there have been a few things we have noted down to follow up – its good for leads! There’s a strong Scandinavian influence at retail at the moment and these things do tend to filter down into nursery and children’s product.

”

Clair Letton Wigwam Toys, Brighton

“

We’ve not had a bad year at all – the council has removed parking charges by our shop, which has made a huge difference and our figures have shot up! We’ve Above: The sun been campaigning for the shone as the change for the last two judges, including Clair, made their years, so it’s great news. selections.

Our footfall is great as we’re near a number of primary schools and there are lots of gift buyers coming past all the time. We do make the effort to carry unusual and unique lines as well, toys that you won’t see in the supermarket – and we aim to keep most of them under £20, so they’re really affordable.

There are quite a few things here that I’ve not seen before – I’ve taken lots of notes!

The Squidge and Pip teethers and Bigjigs Gigi blocks are excellent and both fit in perfectly with the rest of our product offering; lots of thoughtful, creative and traditional toys We’ll be launching our website over the next 12 months, so it’ll be a big change for us – but we’re very excited!

”

Kirsti Lynch and Chiu Ying Yik Mothercare

“

It’s no secret that it’s been been fairly difficult for Mothercare over the last year.

Competition has really stepped up, especially from the supermarkets Above: This on one side, and the 3 Sprouts lunch bag made an impact on up-market reatailers on Kirsti and Chiu. the other.

We’ve been really focusing on our newborn ranges, as we know that the newborn market really helps to protect us as everyone thinks of us as the first port of call when a mother falls pregnant or a baby is born. Once children are a bit older – getting messier and having their own opinions about what they want to wear – then people’s shopping patterns change completely.

The products on show here today are a great representation of the preschool market as it currently stands – there are some really strong trends which are still going strong, but everything is always changing and developing and so consumers are looking for new products to fit into and complement their changing lives. A few things have really stood out in particular – particularly the simple, clever products which people can really use!

”

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COLU MN I ST

A PARENT TODDLER-LED PERSPECTIVE TRENDS

In her latest column for Progressive Preschool, columnist Lisa - a blogger, graphic designer and parent to 18-month-old Taylor – takes us through her style choices.

Honest and upfront thoughts on parenting from columnist, blogger and parent-of-one Lisa Beever. www.leeleeloves.co.uk

“

B

efore becoming a parent I always thought that choosing how to dress your child or decorate your nursery was a very personal choice. Since becoming a parent I’ve started to realise that it’s also heavily influenced by the preschool industry.

The ‘choices’ really all come down to current colour schemes, prints, patterns and the latest trends, all promoted by those who supply the nation with baby must-haves. Not so personal after all!

It was all about grey chevrons and soft white clouds when we were expecting and somehow it wasn’t for me. Not then anyway.

Fast-forward two years and I’m all about those grey chevrons.

This stylish look is a vast contrast with the Winnie-the-Pooh nurseries of the early 90s.

I recall everything being very gender-neutral when it came to babies – although whether that was because finding out the gender of your baby wasn’t widely available or because yellow was the in-thing I’ll never know.

Today it’s all about extremes.

Minimalistic styles with shades of grey

and monochrome, or primary colours with retro-infused rainbows? I am a sucker for it. All of it. I couldn’t just choose one. In preparation for a recent house move and the opportunity to decorate a toddler room I’ve been pinning grey and monochrome murals like they’re going out of fashion.

Thankfully, they’re not... are they?

Monochrome is a very ‘marmite’ style choice – you either love it or you loathe it. Some parents can’t stand it, those who believe children should be surrounded by colour, unicorns and choo-choo trains.

When I was expecting Taylor I went to a well-known UK baby retailer and chose a theme. They had everything to match in one design. From the £80 coverlet (that has been of no use whatsoever), to the cot bumper we were too scared to use. It was bold and bright, adorned with a multitude of stars and cutesy characters, and – at the time – perfect.

Top: Sleepyhead’s grey chevrons and Frugi’s bright rainbow bedding make for a stylish nursery.

Above left: Stylish nurseries are a thing of the past once baby gets mobile. Right: Outfit of the day: monochrome colours, clouds designs and fun patterns

I spent weeks peeking my head around the door of the nursery kitted out in preparation for our new arrival.

There was no real personalisation involved, all the hard work had been done for us, and looking back I think I should have given it my own touch.

I’ve noticed retailers have started to give more options in their nursery themes, a sort of a pic ‘n mix style if you will – allowing parents to put their stamp on things.

While pregnant I wouldn’t have dreamt of a monochrome nursery. It felt too grown up. Yet two years on, here I am planning around this theme, pinning to my hearts content. That’s not to say I don’t like colour; quite the opposite.

My love for colour can be seen in Taylor’s outfits – he can pull off monochrome outfits with ease.

Baby K at Mothercare is a particular favourite of ours, as is Zara baby. But he also rocks a rainbow, and Little Bird by Jools and Frugi are my go-to brands for this.

Now Taylor is older, and vocal, he’s expressing his interests. As expected, they’re not monochrome.

Or minimalistic for that matter!

If it were up to him he’d wear nothing but a nappy and sleep in a room surrounded in nothing but Bing Bunny. So it looks like his new bedroom will have to be a compromise, not the wooden-toyfilled monochrome masterpiece I had envisioned.

So far his new room consists of grey chevrons in the form of his Sleepyhead of sweden, grey cloud sheets from Snuz, Frugi rainbow bedding and a giant poster of Bing Bunny (I caved!) alongside a mountain of plastic toys.

I can honestly say no matter what the trend, we’re a far cry from Pinterest perfect in our house.”

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ME D I A WATC H

IN THE

Public Eye

In Media Watch, Progressive Preschool takes a look at the preschool products featuring in the consumer press and social media to find out what will be in demand at retail over the coming months.

Tiny Trends

Push On

Organic clothing brand Frugi has been making a splash in recent weeks. A gorgeous pair of lion print leggings were selected to feature in the trends section of October’s issue of Mother & Baby, while November’s Baby London highlighted Frugi’s ongoing charity work.

The Micralite Toro Nero stroller made a splash as the star prize in a competition in the December issue of Mother & Baby magazine.

The lightweight pushchair is versatile and easy-to-use and has been scoring highly in a number of reviews, including Which? and Pushchair Trader.

Team Teepee This double page spread featuring Myweeteepee ran in the December 2016 issue of Prima mag, as part of a wider feature on women in business. Talking to founder Kate Janach about how the last four years have seen the business grow, the high-quality play tents are described as; ‘both toys and heirlooms’.

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NOV 2016

The Whole Tooth Hip new teethers Squidge & Pip have been seen in the seasonal issues of FQ and Gurgle, which have chosen them as a Christmas must-have within their dedicated gift guides. Meanwhile Absolutely Mama featured them in its Tot Gear feature, highlighting baby kit designed to make parenting easier.

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MEDI A WATCH

Bottle It

Clever Combos

The bottle warmer feature in the November issue of Mother & Baby magazine highlighted a number of clever brands. Dr Brown’s bottle warmer was described as the best for night feeds, while Bibetta’s was the best for travel use and Tommee Tippee’s was best for warming expressed breastmilk.

Clever Kit

38

Previewed this month ahead of its anticipated launch, the Wave – a new luxury travel system from Silver Cross – is described as a ‘game changer’ in the December issue of Gurgle magazine.

Featuring 16 different configurations, the Silver Cross Wave was also featured in Baby London, Which? and Made For Mums.

weekend i3-4September2016 xx-xxMonthYear

Technology

EASYINNOVATIONS FORNEWPARENTS

= TECHINSIDER = advice throughout your pregnancy and the first six months of your baby’s life. You can chat to virtual experts, read daily updates and track things like GP appointments, ask your “buddy” questions and find out what technical terms mean.

If you’re looking for ways to make your post-baby life that little bit easier, there are scores of clever products designed to do just that - and you don’t always have to break the bank to buy them.

Best known for its clever approach towards travelling with children, two of LittleLife’s products have been in the media spotlight recently, with the Penguin Snuggle Pod and the Minnie Mouse Toddler Backpack (with built-in reins) both featuring in September’s Mother & Baby magazine.

COOL KIDS

Gro-hush £24.99, gro-store.com The Gro-hush is a portable white noise baby calmer. It transmits soothing “white noise” directly to your baby without disturbing others around you.

A choice of three soothing sounds – heart beat, ocean waves or rain falling – are available.

Lavazza A Modo Mio Magia Plus £129.95, lavazzamodomio.co.uk As any new parent will tell you, access to a good cup of coffee is essential – and having your own machine just makes it that bit easier.

Among the many products on the market is the Lavazza A Modo Mio Magia Plus. The slim, slick design will fit in even the smallest of kitchens and comes with coffee temperature control for those who like it hot - or cool.

Nimble Nook Travel Cot £109,99, graco.co.uk Taking your tot on a trip? This is the perfect companion. The Nimble Nook Travel Cot has all the features of a fullsized travel cot, but can manoeuvre through small spaces without the need to disassemble. The cot’s built-in two- speed vibration unit and toy bar will keep little ones comfortable and entertained while the compact fold and carry bag makes packing a breeze.

Trunki Suitcases from £39.99, trunki.co.uk Travelling with a little one is never easy but Trunki help to ease the burden by making it both fun and practical.

Their range of ride-on suitcases appeal to children’s imaginations while encouraging them to pack and carry their own luggage. The practical pieces also come with a five-year guarantee for parental peace of mind.

moKee WoolNest From £109.90, mokee.eu This beautiful Moses basket (above) is perfect for newborns as it is soft, warm and snug – but also ideal for spacestrapped parents who are already drowning under a sea of new products.

The wool-based Moses basket folds completely flat and can be popped under a bed when not in use.

The tech that rocked the cradle Becoming a parent is a daunting task. But with a wealth of gadgets at your finger tips, Amy Burns discovers a few helpful shortcuts

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recent survey by the Child Accident Prevention Trust revealed that children are involved in an alarming number of accidents while their parents are engrossed in their mobile phones. Their research showed that almost a quarter of parents admitted to being distracted by a hand-held gadget when their child was involved in some kind of mishap. It’s a worrying set of statistics for any parent to digest – and one that suggests we should spend a little less time on What’s App and a little more time watching the real world.

But what if technology was not the enemy but could be used to improve our parenting skills? For the current tech-savvy generation, there’s pretty much an app for everything and parenting, it would seem, is now no different.

From apps that guide you through every stage of your pregnancy to chairs that rock your baby to sleep so you don’t have to, technology is taking over the modern-day nursery.

But rather than leave you to envisage a sort of Matrix for newborns, we’ve tried and tested some of the latest technology and products for new parents to help you identify the most helpful home gadgets.

PIMPED UP PUSHCHAIRS

From a double buggy with built-

in home cinema to a pushchair so petite it packs in your handbag, your baby has never had it so good when it comes to getting around.

Among the latest tech-laden travel systems on the market is Cosatto’s Supa Dupa double stroller (£320, cosatto.com) The British brand is well known for its bold buggy designs and the Supa Dupa stays true to form with its eye-catching colours. But it also comes equipped with built-in speakers so you can hook up your multimedia player and pipe in your little ones’ favourite songs, sounds or nursery rhymes. The pushchair also features a “Window-on-the-world” hood display pocket where you can pop a tablet playing their favourite films or educational videos. It’s also suitable for pictures and flash cards.

For parents prone to travel, the GB Pockit Stroller (£149.99, gb-online.com )is a novel product that was only launched in the UK in July. The ultra-compact pushchair folds down into a bag-sized package making it easy to transport on buses, trains and planes.

Suitable for children aged six months and over, the pushchair is incredibly easy both to assemble and collapse and is ideal for anyone living in an upstairs flat or a home with narrow corridors as it can easily be folded up and carried in one hand. While you wouldn’t want to carry it for too long, it’s a perfect short-term solution while

Who’s Who?

The PR companies, distributors and suppliers featured in this issue of Media Watch are: Bump PR (Frugi), Practical Media Services (Micralite), Butterfly Consultancy (Myweeteepee), Vista PR (Squidge & Pip), PJP PR (Dr Brown’s), Inspire Me Media (Bibetta, Tommee Tippee), Neat PR (Silver Cross), Skookum (LittleLife), Nicki Hughes (Pacapod), Chase PR (Joolz).

Monitoring your baby’s temperature is key to maintaining their health as a fever is a sure sign that something is wrong. But long gone are the days that you laid a little green strip on their forehead and waited for a plus sign to appear.

The Kinsa Smart Thermometer (£19.99. amazon.co.uk) links to your phone and, using the free interactive app, you can document temperature, medication and symptoms to show to your doctor.

The thermometer gives an accurate reading in 10 seconds.

The Brother Max 6-in-1 Projection Thermometer (£59.99, boots.com) meanwhile can measure your child’s temperature without any skin contact and projects the temperature reading onto the forehead (main). It can also be utilised to measure the temperature of a room, bath water, food, liquid and skin. It’s suitable for use from birth.

It’s not just the baby’s temperature that matters. Key to keeping your baby comfy is controlling the conditions around them. The Groegg room thermometer (£21.99, gro-store.com) helps you do just that – and all the information you require is available at a glance. The innovative “egg” changes colour to let you know whether the room temperature is too low, too high or just right, helping you maintain a safe sleeping environment. It even works well as a night light.

Cuddledry towel

From £29.99, cuddledry.com The Cuddledry towel (above) is a nifty little invention that allows you to dry your post-bath baby without getting soaked yourself.

The hands-free design fastens around the neck like an apron. You then simply scoop up your soggy baby and fold the end of the towel over their head. Fuss free.

Sketchbook fashion conscious, and the Picos Nappy Stacker Pack (above) – a backpack-style £27.95, bag popular with dads. By carryizziwotnot.com ing the bag on your back, it frees More a spaceup your hands to carry baby. saver than a A similarly practical product is great gizmo, this the 7am Enfant Voyage Bag which nappy stacker not only features a Pandora’s Box hangs from the of pockets and compartments, but side of your cot, can be unzipped completely at the keeping shelves back to help you find that missing clutter-free dummy or elusive favourite toy. while ensuring The interior is lined with pockstripe you always have ets to store everything your baby The Hastings navy nappies to hand. needs alongside your own devices SHOW US YOUR MOVES and the ultra-lightweight, canvas Some of the newest products to Nibbling construction allows it to collapse the market focus on tracking your FACE THE CHANGE jewellery child’s movements – alerting you for easy storage.

A changing bag is a must-have From £10, to a sudden change or slowdown – for all new parents but if you shop nibbling.co.uk while the traditional monitor has THERE’S AN APP FOR THAT savvy, you can pick a product that This range of makeover. modern a given been and expectant Go, Pokémon Forget sack. nappy a than more much so is SITTING PRETTY teething-safe The Snuza Hero SE Mobile Baby new parents alike can find much Among the market-leaders in A comfy and stable place to put jewellery is more informative ways to keep Movement Monitor (£59.08. amayour newborn is a must-have for nappy bag design is PacaPod (prica must-have zon.co.uk) is a small device which their fingers busy. any mum or dad and while the es from £60, pacapod.com) whose for the fashion UK parenting community clips directly onto baby’s nappy to humble bouncer will suffice, for unique three-in-one system ofconscious mum.

Bounty offers a range of free apps warn you if the baby stops moving parents who can’t resist getting fers an impressive combination Made with 100 to guide you through birth and be- or breathing. The cordless, wiretheir hands on the latest gadget of style and practicality. Each per cent food yond. From the Pregnancy Health less product can travel with you. design includes a parent outer this is a key area to explore. grade silicone, The SummerInfantBabbleBand and Wellbeing App – where you Among the products on offer bag (with pram clips, key fob and the jewellery is can set reminders, generate snack (£49.99, amazon.co.uk) bills itself is the Nuna Leaf Wind (from £160, mobile phone pocket) while inside totally safe for baby wearable rst fi world’s the as triggers sickness track and ideas trademark their shopnuna.co.uk) baby seat. The are babies to chew.

– to the My Baby Diary App – a monitor. The discreet parent unit sleek design (inset right) means i n s u l a t e d useful tool to track the early days – which looks like a watch or a fitthe chair (inspired by the motion feeder and Tower Soup of your child’s development ness band – links up to the nursery of a falling leaf) looks more like c h a n g e r Maker – there is an app geared unit so you can keep an eye on your a piece of furniture than a child’s pods. The £52.99, towards all stages of baby without worrying where plaything – but once the toy bar pods keep wayfair.co.uk you’ve left the monitor. It can even parenting. is attached, there’s plenty to keep bottles cool It won’t be long A similar product be set to vibrate mode and the your little one amused. The seat, w h i l e a l s o before you’re is the Baby Buddy main unit charges the wristband. once pushed manually, will rock ensuring food trying your Sat-nav experts Garmin have App , also free gently for up to two minutes. But and changing baby on solid bandbaby the on jumped also download, to hywith the addition of the plug-in products are food. The 1.6L which has been waggon with their new Garmin baWind attachment, you can select gienically separat800W Tower developed in byCam (£159.99, garmin.com). The one of the six gentle rocking set- ed and if emptied, Soup Maker can consultation in-vehicle video monitor works tings that will keep the seat sway- the bags can easily fit you an blend up even w i t h m u m s , with your Garmin sat nav by aling for as long as it takes to soothe most laptops – meaning Just to give the chunkiest of the market! midwives and lowing you to switch from navigaindays used on can bebefore alone is your child or send them to sleep, they up feeder pod vegetables while d o c t o r s . T h e tion mode to babyCam view so you charge when you’re not inthe on come get�irst leaving your hands free lining in the you didto dummy. idea a hen heating them at award-winning, can see what your child is up to. of the kids. New designs same degree as with the next task. the idea of the same time, It also reminds you to check for Big Lotterytested to the with the is include option Another hands-free made the leather whatFirenze, making meals f u n d e d a p p “passengers” when exiting the veandba(£229.99, the Mamaroo Plush PacaPod developed s in minutes. forget. you’d if as – hicle expert offers busines for the styl-brave a the biesrus.co.uk) infant seat, How has the you make to Devon? leave an since you movedfour years ago, I’ve gone decision to it? here launch huge to a moved I been l career Since It’s a of one to seven! already successfu a baby bag, I created le for a from a staff had just being responsibaccounts I never even different bags learning curve - new PacaPod with �irst enough good ng , mock-up was a really team is challengi USA, Australia thought this quickly selling to the inside and the house Benelux. for us include getting out of Germany and solution to France, window Canada, had a precious when you sleep and and between feeds, feel like home onto the opportunity and some meat Does the county most about it?

Jacqueline Waggett then added love a ‘focus changes! I enjoying Pacapod founder since we what do you idea by forming Isabel and Annie, home than about bones of my felt more at her daughters, North Devon landscape ladies had I’ve never with us, our the passion these realised - it just �its group’. The away and I moved to Devon the place but as just blew me values - I love their bags frustrations a few lifestyle and had the same met. Quite g. that everyone people I’ve quality onto somethin designer mainly the for a better I was really as a clothing idea moved here me and that to turn an also Jacqueline trained outdoor clothing, people have driving force which has to d in After that the and specialise a burning desire for their families, the support of n high street of of life was born of left for well-know have control brand. be working into reality they own I could meant that creating her does mean career that names before families, but need to stay form a new born out the their extended more and my children. and a PacaPod was on each other and �it around juggling a career that we rely arrived. She organised whilst closer. her first child therefore feel new baby when a designer, seasoned been the biggest as What have to in your pooled her skills as a new mum so far? experience of you got involved challenges traveller and How have and the legalities the functional product. nity?

The early days create a truly protecting local commu awards in North Devon a brand and that I’ve met launching ks and testing scooped numerousand The friends The brand has I love the energy Baby patents, trademar industry won the Prima active bunch; copyright, the nursery titles. The and last year are a pretty not to get required for best baby bag a real standards d so it’s dif�icult Loved by Parents only featured in the product was and values I’ve fundraise it unusual like not an moved! we on such the was nothing products have due to the involved since supporting but travel – because there events from education parenting press features. for lots of local for solar panels intelligent design to raise funds the school tents. onto local for new have also caught too. raise money Celebrities and cubs to stylish designs been versatile and inspire bags have living in Devon Recently, PacaPod of Hollywood How does the arms spotted on actor inspires me Hemsworth, your work? lifestyle and A-lister Chris tch and television that really It’s a very outdoor Benedict Cumberba to create bags Skelton. more and more out and about presenter Helen parents get work and help ■ a new baby! even with

climbing stairs or hopping on and off public transport.

For parents who really want to go all out – and it comes at a price – the latest Cybex Priam (from £885, cybex-online.com) travel system is the James Bond of pushchairs.

With a selection of fold-away options – including a one-handed one – a dual-facing seat, a series of interchangeable wheels to suit all terrains and a string of unnecessary but intriguing accessories (snow skis anyone?), it’s a seriously snazzy piece of kit.

MY BUSINESS

ish swing that bounces up and down and sways from side to side to mimic the natural movements of a parent comforting their baby. Select from five motions – car ride, kangaroo, tree swing, rock-a-bye, wave – and five speed options.

The Mamaroo is mains-operatedsothere’snoneedtoworryabout battery failures.

My POD

of the UK’s PacaPod is one baby most popular and has changing bags of in the heart been based since 2012.

Barnstaple ELINE Founder JACQU ls the revea ETT WAGG d her success story behin

W

Pacapod points

felt more at ‘I’ve never since we home than n - it just moved to Devo lifestyle our fits with us, - I love the and values ly the place but main met’ people I’ve 22

NOV 2016

TOPTECH FORTOTS

DEVON BUSINESS

ONAL LIFE & PROFESSI

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Change It Up Described as ‘market leaders’ in a feature start in needs to tech Facebook on nursery acting like ‘social’ media the The i newspaper in F September 2016, PacaPod was celebrated for its impressive combination of style and practicality.

Additionally, the autumn 2016 issue of Devon Life featured a full business special on the founder of the PacaPod brand.

Facebook banned this iconic picture of nine-year-old Kim Phuc taken after a napalm attack by the US in Vietnam in 1972 AP

Zuckerberg’s claim that his firm is a neutral tool is totally false, says Bart Cammaerts acebook has recently been criticised for banning arguably the most iconic photo from the Vietnam War. The photo depicts children, including the naked Kim Phuc, fleeing from an American napalm attack.

A Norwegian newspaper covered the story and criticised Facebook for its indiscriminate editorial interventions. It also reproduced the famous photo, which they shared on the newspaper’s Facebook page. Facebook subsequently demanded to “either remove or pixelise” the image. This is turn prompted Espen Egil Hansen, the editor in chief of the Norwegian newspaper Aftenposten, to write a front-page editorial voicing his anger decision but also touching on a few the about relevant tensions and contradictions inherent to Facebook as a social media platform.

My own take on this debate regarding the editorial responsibilities of Facebook is that Mark Zuckerberg’s claim that Facebook is not a media company, but a tech company, a neutral tool, is utterly false. Facebook is of course a media company, as much as it is a tech company. The clue is in the name, it is social “media”, not social “tool”. It is high time that Facebook accepts this, as well as the important democratic responsibilities that come with it.

The tension to which Zuckerberg implicitly alludes with his comments relates to the distinction that is often made between media and communication. The postal services, the telegraph and the telecommunication industry have always argued that they cannot be held responsible for the content that circulates through their networks, whereas “the media” is. However, this stark distinction between media and communication is a thing of the past. The internet has increasingly blurred this schism between media and communication.

A good example of this convergence, is how people who say silly or libellous things on Twitter or Facebook are increasingly prosecuted for what they say online. In the libel case of the false allegations against Lord McAlpine, the measure used to sue people was the amount of followers someone had

on Twitter. Hence, Sally Bercow got sued whereas someone with 50 followers saying the same thing was not.

Another example of this blurring between media and communication is the editorial power which Facebook and Twitter has to, and does, exercise on the content that circulates on their platforms. I say “has to” because its claim that it is merely an innocent platform ignores the fact that, in various jurisdictions, the distribution of certain content is illegal. Just one example – in Belgium and Germany it is illegal to deny the Holocaust, regardless of which media platform you use to voice such heinous views.

However, by saying that Facebook is a tool and not media, Zuckerberg also seeks to protect his company from the kind of content regulation that media organisations have to abide to. The press and broadcasters have a lot of power in our society but with that power comes some degree of responsibility.

Facebook is a very powerful actor which needs to assume responsibility for the content that circulates on its network

Part of that is the requirement that media organisations abide by certain rules about what is acceptable and what is not.

Facebook is a very powerful actor which needs to assume responsibility for the content that circulates on its network and walk a fine line between protecting its users from harmful and racist content and promoting an open space for the expression of a radical diversity of views, opinions, representations and identities. This drawing of the line should be done transparently and in respect of democratic values, involving humans rather than algorithms to make decisions and with fair means of appeal. Acknowledging that Facebook is media rather than a benign “neutral” tool would be a good first step in that direction. THE INDEPENDENT Bart Cammaerts is Associate Professor in Media and Communication at the LSE

Autumn 2016

Wheely Good The latest release from Joolz is the stylish Day 2, which was highlighted in new buggy and stroller features in both the November issue of Mother & Baby magazine and the Nov/Dec issue of Baby London.

New design features mentioned include a smoother folding mechanism and convertible carry cot.

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COLU MN I ST

GETTING KIDS CLEAN ASK AMANDA In her latest column for Progressive Preschool Dr Amanda Gummer looks at clever and fun ways to promote a healthy lifestyle.

Dr Amanda Gummer is a child psychologist and founder of Fundamentally Children, an organisation dedicated to helping children develop skills through play. www.fundamentallychildren.com

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T

o my mind – and our core ethos at Fundamentally Children – play is the best way for children to learn. From an early age, play helps us to explore the world around us, to understand how ever y thing works and learn about life. We learn best when we are having f un and when we are truly engaged with what we are doing, hence play being ideal for children’s learning.

As children’s industries, we place a heavy emphasis on toys, apps and other children’s products being educational. And this is a focus that I support wholeheartedly.

Indeed, one of the criteria we use when evaluating products for the Good Toy and App Guides, is skills developed.

There is a big market for products which aid children with core skills, such as reading, writing, maths, science, etc, etc. But sometimes, we all forget that educational doesn’t have to mean scholarly. Products that help children to learn can

cover a huge range of areas, such as social skills like turn-taking and sharing, or personal abilities, like perseverance and patience.

One of the skills we have seen a few new products target recently, is personal hygiene. Talk to any parent and you’re likely to hear that there is some element of personal hygiene that they struggle to get their child to partake in. Whether they hate the bath, forget to wash their hands or refuse to clean their teeth, there is usually a sticking point in self-care with children. So it’s great to see more companies turning these potential battlegrounds into fun, playful times.

We recently tested the Playbrush – a n at tach ment for ma nua l toothbrushes, which transforms it into a game controller that works with a smartphone or tablet. Motion sensors in the Playbrush record via Bluetooth how children brush their teeth (place, duration and speed) and a specific game algorithm helps children to brush for long enough and everywhere in their mouth.

The game allows children to

shoot Crobies, fly planes and save the tooth fairy, all while carrying out this daily task which many dislike.

We found that this simple idea got children excited about brushing their teeth and even wanting to do it again once their two minutes of brushing was up.

Another simple but very effective product for hygiene is Squid Soap, a fun soap dispenser designed to teach children healthy hand-washing

habits. When the pump is pushed down, the squid leaves behind a dab of magic ink. Children then need to wash their hands properly to get rid of the ink. Again, our testers were very keen to wash their hands in order to use the soap, and this turns a routine task into a fun, enjoyable one for children and parents.

Along with fun bath toys, potties and other lines featuring favourite brands and characters, products which help parents to overcome potentially difficult situations and turn disliked tasks into loved ones, are no-brainers.

As always, companies developing these ideas need to ensure they are bought to market at the right price point, and also that they have been tested with the target market to ensure they bring the magic fun factor to children. But if these elements are in place, they are likely to be popular and well-received additions to ranges.

And from a wider perspective, products that make hygiene fun can also help to instil good habits for life, something which all parents and developmental professionals strive to do.”

Above left: Playbrush turns a toothbrush into a gaming controller.

Above: Squid Soap teaches healthy hand habits.

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F E ED B AC K : DR E A M TOYS 2 0 1 6 Inset: Dream Toys 2016 saw some great coverage from magazine-style shows such as This Morning.

Below: Chase and Marshall from PAW Patrol were a popular pairing.

“FEEDBACK”

Dream Team

You know it’s time to start getting ready for Christmas when the annual Dream Toys listing is revealed. This year there were plenty of preschool names getting the nod, from high-profile licences through to interactive learning systems. PPS went along to find out more.

It may not have been the best timing – there was the small matter of the US election result having been announced that very morning – but this year’s Dream Toys was greeted with the usual enthusiasm and enjoyment from the trade.

Despite the news from across the pond, the event was well attended by press. Slots on magazine-style television shows such as This Morning and Loose Women created some strong

awareness, while much of the press chose to follow up over the coming days – meaning the impact of the event stretched further than usual.

Preschool names were well represented, both in the Top 12 itself and in a dedicated ‘Tot Them Up’ category, while toy companies including LeapFrog, VTech and Zapf Creation made several appearances across various sectors.

Perhaps unsurprisingly, PAW Patrol was something of a stand-

Mark Hunt, marketing manager, Character Options We’re very happy with “ what we’ve achieved so far

out brand, with Peppa Pig and Teletubbies also enjoying success.

There was good news for the overall toy market, too. Frederique Tutt, global industry analyst for The NPD Group, commented: “We’re forecasting a very merry Christmas for the toy industry – expecting annual sales to reach 400 million toys for the first time ever which will potentially see the industry achieve an all-time record high in 2016, going over the £3.3bn mark.”

Sally Walker, managing director, LeapFrog UK We’re thrilled to have been “ placed within the ‘Connected’

with the Teletubbies – it’s had a great start and is a stand-out performer; we have lots of plans for 2017. Peppa Pig continues to be our best performing property; the classic range of toys performs exceptionally well.

With Weebles, we took a classic play pattern and matched it with one of the hottest licences in PAW Patrol. It’s great to be recognised by Dream Toys – it’s such a good event for the industry and for us, too.

category in this year’s Dream Toys list – it’s a real testament to the magical combination of fun and educational benefits LeapStart offers to children and their parents.

LeapStart is much more than an educational toy. It also teaches children key skills to prepare them for school success. LeapStart has been well-received by parents, children and teachers, so to be part of Dream Toys is the icing on the cake of a very successful launch year.

Above: Teletubbies is a stand-out performer, according to Character’s Mark Hunt.

Above: Sally was thrilled to see LeapStart included in the Connected category.

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FEEDB ACK: DREA M TOYS 2016 Marian Davis, marketing manager, MGA Entertainment & Zapf Creation

Sarah Allen, head of PR, Mattel UK

As the number one nurturing doll brand in “ the UK, the perennial Baby Annabell continues

to be one of the favourite toys at Christmas, with strong growth this year. To receive this coveted recognition from Dream Toys alongside the biggest names in the toy industry is an accolade to the continuing strength of the Baby Annabell brand.

Dream Toys continues to be an important event in the toy calendar, giving valuable insight into the top-selling brands throughout the year, as well as those likely to be at the top of children’s lists come Christmas Day. The event provides a great opportunity for brands to get their key products in front of the media prior to their busiest sales period and celebrate the industry as a whole.

Above: Dream Toys continues to be an important event, says Marian.

The Dream Toys Top 12 T LEGO Friends Amusement Park Roller Coaster – LEGO T Hatchimals – Spin Master T Hot Wheels Ultimate Garage – Mattel T Nerf N-Strike Elite Hyperfire – Hasbro T PAW Patrol Air Patroller – Spin Master T SelfieMic – Worlds Apart T Shopkins Chef Club Hot Spot Kitchen – Flair T S illy Sausage – John Adams T Snuggles My Dream Puppy – Character Options T Speak Out – Hasbro T S tar Wars Rebel U-Wing Fighter – LEGO TT homas & Friends TrackMaster Sky-High Bridge Jump – Mattel Right: Spin Master’s PAW Patrol Air Patroller made the Top 12.

Below: Mattel’s Sarah Allen explains that Dream Toys is a good consumer awareness driver.

”

Phil Hooper, UK commercial director, Spin Master

Charlotte Drake, senior brand manager, VTech

We’re absolutely thrilled “ to be in the Top 12 with the

PAW Patrol Air Patroller and with Hatchimals – to have two products included is really amazing. You always see a pick up from Dream Toys.

We’re very positive about PAW Patrol for 2017 – with the new content that keeps coming through, there is absolutely still growth to be had.

”

Above: It was a busy day for Spin Master’s Phil, with two lines in the Top 12.

Tot Them Up The panel’s preschool picks...

T Dance & Move BeatBo – Fisher-Price T PAW Patrol Air Patroller – Spin Master T PAW Patrol Zoomer Marshall – Spin Master T Princess Peppa’s Rose Garden & Tower – Character Options T Teletubbies Jumping Po – Character Options T Thomas & Friends TrackMaster Sky-High Bridge Jump – Mattel T Toot-Toot Drivers Gold Mine Train Set - VTech T Weebles PAW Patrol Pull & Play Seal Island Play-set – Character Options Above: The Dance & Move BeatBo from Fisher-Price is expected to sell well this Christmas.

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“It’s great to have such a presence at Dream Toys – it’s great to get that recognition from the committee. The event is such a good awareness driver for the consumer and is a great asset when it comes to showing industry innovation.”

“It was great to see the Toot-Toot Drivers Gold Mine Train Set selected for Dream Toys and named within the ‘Tot Them Up’ category. The Goldmine is a new addition to our popular Toot-Toot range, complete with a motorised train, nine SmartPoint locations and standing at over 1.3 metres wide. It really is the perfect item for little ones to find under their Christmas tree this year.

Dream Toys marks the real countdown to Christmas and presents a great opportunity to showcase the best products on the market, while encouraging gift givers not to leave purchases to the last minute.”

Above: VTech’s Charlotte says that Dream Toys marks the real countdown to Christmas.

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Delighted to be distributing Omnio, winner of the Kind + Jugend Innovation Award 2016

www.hippychick.com 01278 434440

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FI V E MI N U T ES WI T H . . .

Inset: The rebrand sees Tutti Bambini establishing itself as a key player in wheeled goods.

A Brand

Reborn

A

sk an expectant parent if nine months is a long time and you’ll be met with a range of answers – not all of them polite! But a lot can happen in that short time, as Tutti Bambini founder Michael Samuel and the rest of the team can now attest.

A family company at heart, Tutti Bambini has grown significantly over the past 28 years, but recent developments have seen the brand undergo a truly impressive transformation from the ground up – with a new look, new products and even new categories.

“We wanted to give the brand a breath of fresh air,” explained Michael. “Our children are now an integral part of the second generation of the business and we wanted to reflect that.”

Right: The Kind + Jugend stand made the most of the new product. Below: A new Tutti Bambini logo symbolises the trifecta of mum, dad and baby. Below right: Design classics of the future offer superior quality and attention to detail.

The rebrand itself was driven by the exciting and creative direction Tutti Bambini product was taking.

As a result, the company has been completely rebranded in terms of look and feel, while also developing innovative products designed to make parents’ lives a little bit easier and to open up new opportunities throughout the nursery industry.

“The look we have created is edgy, contemporary and on trend, and tells consumers that we are an exciting company with fresh, modern products,” explained Michael. “We

Design-led nursery brand Tutti Bambini took Kind + Jugend 2016 by storm with a fresh new look and stylish approach. PPS found out more about the forward-thinking family company which created a whole new brand identity in just nine months. started by developing a new logo; three interlocking triangles designed to symbolise mum, dad and baby coming together in unison.”

New product lines were also crucial to support the relaunch, clearly indicating the direction the company intends to take in the future.

A particular emphasis on pushchairs sees the Arlo ‘do it all’ travel system sitting alongside the Koji, a full-size micro travel system. In fact, over 20 brand new products are now available, each one delivering excellent design and attention to detail.

“Good design has always been important to us,” said Michael.

“It’s part of our heritage and forms an important cornerstone of our new product collections.”

The modern look and allnew products were revealed to the retail trade at September’s Kind + Jugend show. It was received extremely well, with some strong interest from a number of UK and international retailers and distributors.”

The company’s main focus over the coming months is to finetune the new product launches scheduled for early 2017, revealed Michael. “We’re also continuing to work on further releases planned for mid-2017 and onwards, so watch this space!”

With an overwhelmingly positive response to the brand’s new direction and a whole host of exciting new product in store, it’s clear that the nine-month gestation period was worth the wait!

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PROGRESSIVE PRESCHOOL AWARDS 2016 FINALIST GALLERY A selection of finalists from the awards this year.

LITTLE TIKES The Go Green Playhouse is filled with earth-friendly features and activities for children from two+ years.

It’s designed for the ultimate eco-fun whilst aiming to teach children about the environment and the importance of thinking green for the future.

Tel: 01908 268 480 www.littletikes.co.uk

LITECUP

TRAVIS DESIGNS

Little Litecup was invented by a father of four who wanted a better cup for his children and a good night’s sleep. He created Little Litecup with waisted sides for smaller hands. The patented easy flow valve supports independent mess free drinking and oral health, while also minimising spillages.

Children can find their drink in the dark with the light sensitive nightlight. Suitable from six months onwards, Little Litecup comes in a choice of six bright colours.

Tel: 01278 434440 www.hippychick.com

Ride on Unicorn is the best selling style for the past two years, having had phenomenal sales through retailers. It is easy to wear and the adjustable straps mean this fits from ages three to ten. This is the must have Christmas gift.

This will be on show at Spring Fair, Nuremberg Toy Fair and Bubble London.

Tel: 01442 289898 www.travis.co.uk

FLAIR The new Lion Guard TV series debuted earlier this year to great success and with it in July came GP Flair /Just Play’s master toy range. Collectable figures and accessories create perfect gifts and are compatible with the Defend the Pride Lands Playset.

The Pride Lands are the focus of The Lion Guard and this playset brings them to life with a waterfall, motorised vine lift and a boulder launcher.

Tel: 0208 643 0320 www.flairplc.co.uk

DODDL Doddl is a revolutionary range of children’s cutlery designed to help children learn to feed themselves independently. Doddl cutlery encourages children to intuitively use a pincer grip, which is an essential skill for many daily tasks including eating, writing and drawing. The handles sit comfortably within the child’s hand and are much easier to grip and control.

Tel: 01453 885998 www.doddl.com

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Say hello to the new Lamaze Sparking little triumphs

We are delighted to unveil our new brand identity Look for new packaging, refreshed classics, and continued innovation. This exciting relaunch is supported with a robust, integrated marketing plan designed to connect with parents and gift givers.

Marketing Support Celebrity ambassador Parenting media partnership Digital display Social media Direct marketing In-store activation

Contact us today to be part of this exciting new chapter Call 01392 281928 or email UKcustomerservices@tomy.com

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TOY FA I R 2017 Inset: The Greenhouse area for Toy Fair 2017 sold out back in July.

Acorns FROM TINY

I

t’s November – which means there are less than two months before the UK toy industry heads back to London’s Olympia for the annual Toy Fair.

Among the 2017 exhibitors will be over 40 first-timers at the show, including the likes of Myweeteepee, Elf on the Shelf, KIDdesign and Funkit World.

Notably, the popular Greenhouse area – which can be found in the centre of the Grand Hall and is dedicated to new and smaller companies – sold out back in July, showing that the appetite for new and emerging talent in the toy business is greater than ever.

“Over the years, the Greenhouse has cemented itself as a key feature of the Toy Fair, offering a platform to help and support new and smaller businesses break into the industry,” Majen Immink, head of Toy Fair operations and sales, tells PPS. “The Greenhouse has also

Above: The Greenhouse has cemented itself as a key feature of Toy Fair, says head of operations and sales, Majen Immink.

become a go-to area for visitors and is incredibly important for Toy Fair, allowing newcomers to showcase their innovations to buyers while surrounded by other like-minded individuals looking to make their mark on the industry.”

Kate Janach, founder of Myweeteepee, is one of those newcomers looking to make an impact in 2017. “We felt the time was right to take the Myweeteepee brand to the next level,” she explains. “The company was founded in 2012 but the last 12 months have been extremely exciting for us, including our trade debut at the Harrogate Nursery Fair and securing some major retail business. Toy Fair seems the obvious next step for the brand due to the nature of the product and we can’t wait!”

Myweeteepee will have its full range of bundles on display for visitors to check out, as well as its Tweeteepee product, which are mini versions of the girls’ designs for toys, teddies and 

UK Toy Fair returns to London’s Olympia in January and among the exhibitors will be a swathe of first-timers looking to make an impact on the sector.

PPS chats to some of those newcomers to the show floor about their plans, as well as finding out from the BTHA just how vital the Greenhouse area is to the event.

Toy Fair: Need To Know When: Tuesday 24 January to Thursday 26 January, 2017 Where: Kensington Olympia, London Who’s there? Well, who isn’t really? All the major toy

companies with preschool ranges – including Character Options, Flair, Bladez Toyz, Asobi, TOMY, Chicco, Golden Bear, Jumbo Games, KD UK, Melissa & Doug, Milly & Flynn, Posh Paws, Rainbow Designs, Sambro, Spin Master, WOW Toys, Galt Toys and Vivid to name just a few.

Check out the official website www.toyfair.co.uk for everything you need to know, including how to register and opening hours.

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TOY FA I R 2017



dolls. “It would be wonderful to attract new retail partners and international distributors, but also to meet some great people within the industry,” Kate continues.

Colin Gilchrist, director at Articulate (Scotland) is also looking to get in front of new buyers who he hasn’t met before. Colin will be exhibiting The Articulate Gallery, an award winning range of slot-sided picture frames especially for the display of 2D and 3D children’s artwork.

“Meeting new customers from a new retail sector is always exciting and seeing the reaction to my fairly unknown products is rewarding as most people love them,” he comments. “Getting a foothold in the toy market would be great and if I could get on the supplier list of one of the bigger chains, that would be awesome.

Just getting some recognition may be more likely though.”

For Adelle Smith, owner of creative baking kit specialist BKD, exhibiting at Toy Fair is part of a plan to test lots of different things in the company’s early stage of business, seeing what works and what doesn’t.

BKD’s kits are aimed at ages three plus, mixing creativity and craft with baking. They are currently stocked in larger food halls with retailers such as John Lewis and smaller boutiques which sell kids gifts and toys.

“We’d love to attract some Below: Toy Fair is the next obvious step for Myweeteepee. Below right: The Articulate Gallery is keen to get a foothold in the toy market.

Above: Funkit will be showing its full range of collapsible travel products for children. Right: Creative baking kit specialist BKD is hoping to grow distribution.

larger kids toy stores and supermarkets,” says Adelle. “[At Toy Fair] we want to attract retailers and distributors – we’re particularly interested in exporting and working with distributors who cover Europe. We also hope to meet lots of smaller boutiques who stock design-led gifting products for kids.”

Appearing at Toy Fair will mark the culmination of “many years of hard word and development expanding our Scrunch concept,” says Kay Glennie, director of Funkit World. The company designed and developed the original Scrunch bucket a number of years ago – it now has a range of collapsible travel products aimed at children, including Scrunchbuckets, foldable Frisbees, extendable fishing nets, spades and silicone beach bags.

“We decided to exhibit at Toy Fair as we haven’t done this before and we would like to show our products to UK retailers and international distributors,” explains Kay. “We’re looking forward to expanding our database and customers, and we would love to add additional retail outlets in the UK and international distribution.”

Whatever their reasons for exhibiting at the show, these newcomers will be hoping that Toy Fair will act as a major stepping stone for their businesses in the toy space, emulating those that have occupied the Greenhouse area before them.

“We have seen several companies grow and expand their stands by moving on to other areas of the show floor, following successful experiences exhibiting in the Greenhouse,” concludes Majen.

“Equally, some feel so much at home that they continue to exhibit there year after year!”

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TAL K I N G TO. . . A R DEG A N U R S E RY DI STRI B U TI ON Inset: Whisbear is one of the top selling brands for Ardega, picking up multiple awards this year.

Over the past 18 months Ardega Nursery Distribution has significantly grown its brand portfolio and is now home to some of the UK’s leading nursery products. PPS caught up with director Nick Hampton about this growth and his plans for the business.

Making CONNECTIONS

Ardega has become known for its expertise at spotting innovative lines which will thrive at retail and sit well with consumer trends. Back in 2006, the company had one product from one brand; now it has 15 brands on its books with more than 280 SKUs available covering all aspects of nursery.

“This has been an amazing year for us,” says Nick Hampton, director and founder of Ardega. “It has felt like the year where we went from being a distributor that some retailers had heard of, to one where more and more were asking

‘why didn’t we work with this company sooner?’ We seem to have a range or brand which will work for virtually every retailer we speak to. It’s now about making that connection and ensuring the retailers know about us, the brands we represent and our product ranges.”

Over the years, Ardega has become synonymous with innovative products, including the latest technology in baby

Left: Ardega take a stand at consumer shows to help promote its brands to the end-user. Above: Mommy’s Helper furniture brackets are a top seller year in, year out.

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monitors, stroller accessories, travel accessories, gifts, sleep products, baby safety, bathroom safety, toilet training and feeding. According to Nick, this is what sets the company apart. “We like to work with brands that have new and innovative products to offer,” he continues. “When we work with a new brand, we want to ensure longevity, as we are simply not here to shift boxes.

At the core of our business is customer service and the care and attention we give our brands. We choose all our brands carefully, so that we offer only the very best products to our customers.”

Ardega distributes many well-known brands, including Whisbear, JL Childress, Mommy’s Helper, Motorola and Bo Jungle to name just a few. “Whisbear has had a phenomenal year, picking up numerous awards, and more and more retailers have decided to stock him,” says Nick. “The JL Childress range of travel products have also done well with sales multiplying as the brand starts to get more recognition. Motorola always does well and they keep coming up with innovative products. It has also been a good year for Mommy’s Helper with

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TA L KI N G TO... A RDEG A N U R S ERY DI STRI B U TI ON Right The Kaboost portable chair raiser won an award at the UK Mums.TV awards.

their safety products, which continue to sell decent volumes. Bo Jungle has been a fantastic addition to our range too.”

Nick continues: “I don’t feel that any products have been selling more because they have got better; I think it’s just retailers and customers are becoming more aware of the brands, which has been partly to do with our marketing efforts and also hard work. We already knew how good the products and brands were.

It was simply a case of making everyone else aware of it too.”

Increasing brand awareness is high on the agenda for Nick and the team, which is why it’s important to exhibit at and attend trade shows. “We exhibit at the Harrogate Nursery Fair in March as well as attending King + Jugend to look for new and exciting brands to add to our portfolio,” Below: The Bo Jungle collection covers feeding, travel, sleep, clothing and bathing accessories. Bottom: JL Childress travel accessories, including the gate check bags, are catching on with travel-savvy consumers. Below right: Director of Ardega, Nick Hampton at the PPS Awards where Ardega sponsored the Best Preschool Essentials Award.

says Nick. “We have also exhibited at the Baby & Toddler consumer shows this year. We do these shows to gain endconsumer feedback, as well as generate brand awareness, which in turn benefits our customers, but also our brands.”

In terms of trends in the nursery industry, Nick cites technology as the biggest driver of innovation. “As we represent Motorola we get to see some of the latest products which show how fast the industry does change. I think we’re still going to see a Below: Motorola’s baby lot more ‘smart’ monitors keep up with products – the latest technologies. window locks, draw locks, baby monitors, scales – anything which can be app-driven.

However, not all new gadgets are a hit.

There are still the products which you think are amazing which customers just don’t get. And on the flip side there are also products which you think ‘who would want that?’ which go on to be best sellers!”

At the other end of the scale, there’s also the trend towards low-tech products.

“We do see that parents are moving towards more traditional toys and nursery products,” says Nick. “There already has been the big swing to crafts and I see more parents moving to traditional building blocks and wooden toys with longevity.”

Nick and the team have a busy year ahead with new brands and products joining the portfolio. And although Nick is tight-lipped about some of his plans,

Awarding Excellence It’s been an award-winning year for Ardega’s brands both at home and abroad. Two of Ardega’s brands won awards at Kind + Jugend in September, where Whisbear picked up the World of Kids Toys Innovation Award and the Motorola Smart Nursery scooped the World of Kids Safety at Home Award. A few weeks later, Kaboost, Mommy’s Helper and Whisbear all took home awards from the UK Mums.TV awards.

“It is great that our brands are recognised by the industry as being best-in-class,” says Nick. “We pride ourselves in offering consumers and retailers the newest and most advanced products, so winning these awards is a fantastic achievement for both us and the brands we represent.”

Nick was also on the judging panel for the PPS Awards in November and Whisbear was shortlisted for the Innovation Award. “Being on the judging panel for the PPS Awards was a great opportunity to meet many industry leaders,” says Nick. “And for Whisbear to make the shortlist for the Innovation Award; well, that just topped off a phenomenal year for the brand.”

he does talk about a few new products coming online. “There is an exciting new product launch from the makers of the Whisbear which we believe will be a big hit – can’t say any more than that! We also expect big things for Strap Stop and Bo Jungle, as these brands have started to gain traction with customers. We are generally excited for 2017. We have added members to our team and new products to our ranges and expect to be working more with national retailers, so our warehouses will become bigger and busier.

The future is certainly bright for us!”

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FASHION AND FABRIC

Charming PRINTS

Infant fashion has undergone something of a revolution in recent years; with bright, bold designs leading the charge across the catwalk, high street and playground. PPS speaks to some leading preschool design gurus to find out more about the current fashions for prints and patterns right across the baby and infant marketplace.

T

he world of fashion in 2016 is a wonderful, experimental thing – and there’s nowhere that’s more true than in the infant marketplace, where babies and toddlers are increasingly dressed for fun as well as comfort and practicality. Perhaps because infant clothes cannot rely on clever designs or detailed embellishments (for those all-important safety reasons), Below: The Gro Company recently collaborated with iconic British designer Orla Kiely to create its first licensed collection.

prints and patterns have become essential when identifying a new collection.

“Prints are so important,” says Kite Clothing’s product director, Jo Spragg.

“They allow us to express emotion, humour and artistry through our garments and help us create something for parents to fall in love with!”

Jo has identified two-trend and unisex prints as being particularly on-trend for 2017. “It’s nice to see lots of prints coming through for 2017,” she continues. “Oneway conversational prints are still popular and strong bold colours with a quirky twist are going to be key. Saying this, there is always room for beautiful floral prints, both ditsy and large scale, which we find are timeless and ever popular.”

Dorset-based Kite is heavily infuenced by the surrounding seaside but also seeks inspiration from further afield. “We’ve got some fabulous prints for SS17,” says Jo. “The collection theme is ‘Around the World in 80 Days’ and evolved from a fabulous ditsy elephant

Inset: Legging company Blade & Rose launch new designs each year.

print inspired by ambitions to ride beautiful elephants in exotic climes!”

As Frugi’s head of design, Jeni Bolton is constantly on the lookout for ways to bring innovative designs to the nursery market. “Through our designs, colours and fun characters, we want to engage little ones and make Frugi clothing the brand that they reach for in the mornings.”

Below: Kite’s butterfly print for 2017 was inspired by the Valley of the Butterflies in Rhodes.

Frugi designers get their inspiration from visiting design shows and letting their imaginations run wild and free! “We always try to ensure that each season’s theme remains true to our brand aim of allowing children to be children,” says Jeni, “aiding playtime, not restricting it.”

Each season sees Frugi focusing on how it can improve the collection, ensuring it is improving even its most PROGRES SIVE PRESCHOOL

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The Children’s Backpack

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FA S H I ON A N D FA B RI C

Styling It Out “The consumer appetite for print is bigger and more far-reaching than it used to be, extending way beyond the realms of just clothing. Certainly over our hero categories we have noticed the appeal of and desire for more regular novelty and newness has increased.

We have a very distinct visual tone for all Close prints which makes them easily identifiable and sets them apart from our competitors.

We do look at current and emerging trends for both colour and print, but focus more on cohesion over the story and finding the right topic that works well with our signature style.”

Michelle Smith, marketing manager, Close

classic designs. The upcoming SS17

collection, A Diary of a Great British Summer, features a combination of fresh summer brights with warming tones and an ocean of cooling blues, combined with a base layer of mellowing naturals.

The Circus of Colour, for AW17, takes more of a bold approach with bright autumn-inspired tones and prints.

“The designers use a concise colour palette each season to ensure that pieces can be mixed and matched, giving consumers the opportunity to get the most out of their Frugi wardrobes,” explains Jeni. “We also include seasonal characters which really help bring the collection to life. They are also a fab way of adding in extra textures through appliques and sensory details, such as tractors and campervans which will be key for next season.”

Funky kids clothing company Blade & Rose are the original designers of the now-famous premium baby leggings featuring adorable pictures on the bottom. “We pride ourselves on being the first to develop this trend and bring it to market,” says founder Amanda Peffer. “We also strive to stay ahead of the competition and bring out new products and start new trends!”

Amanda explains that kids fashion is paramount, pointing out that most parents will purchase something for their babies ahead of themselves (and she includes herself in that!). “We keep the classic lines on offer while also launching new designs each year,” says Amanda.

“Fresh ideas are what keep consumers interested in brands, so we make sure

Right: Striking the right balance between parent-led and baby-led stories and colour schemes is the key to Close’s success.

we continually offer new designs.”

Inspired by any number of things, Amanda says that the design team is constantly surrounded by inspiration for its new designs. “Seasonal colour selections are all influenced by our everyday surroundings and settings,” she offers. “We creatively incorporate these themes in our pieces with the added touch of our signature Blade & Rose charm!”

Meanwhile, even nursery product designs need to feel relevant and contemporary to the current generation of parents who expect fashion-led design to be the norm. Customers have also come to expect new design updates more frequently, says Catherine Morris, brand director for The Gro Company, even though their prints decorate bedding Inset: Frugi sticks to its ethical stance of only using organic cotton throughout each collection.

Above: Monochrome prints, as seen on this Babasac from Mama Designs, are expected to be a key trend for 2017.

and sleeping bags rather than clothes.

“Two years ago it was considered ‘new’ to update designs every 18 months,” she points out. “Now we look for updates every season – we are definitely getting closer to the world of fashion.”

For the next season, Catherine identifies a ‘playful’ trend emerging from a multitude of influences including digital-inspired prints from the gaming world, bold vibrant colours from party time celebrations, naïve almost playschool

print and mark making and what is now almost an evergreen trend of large scale pattern and simple block form characters.

“We’re very clear about who our consumers are,” she explains. “We have a broad spectrum of tastes to cater for which allows us to create designs and products inspired by a real variety of trends. We have three great signature prints for SS17 in our 0.5 tog range. They are quintessentially Gro – cute, fun and full of personality. We are equally excited with our ‘Toy Town’ collection, completely different in that they have a more classic appeal, but still with all the gro’ness’ you’d expect, endearing characters and lots of charm.”

Also speaking from the beding and nursery décor perspective is Keira O’Mara, founder of Mama Designs, who points out that many parents will use products for more than one baby and across several seasons. “These parents want a design which has longevity, perhaps is unisex and doesn’t feels too seasonal,” she says. “That said, there are lots of parents who will wait to see what the latest trends and styles are as they want to be the early adopters! Trends do seem to last slightly longer in the nursery market than in many others.”

For the 2017 market Keira predicts a lot of monochrome will come into play – either on its own or used as a base to be mixed with brights in nurseries and clothing. “Grey is still huge and doesn’t seem to be going anywhere, it is the perfect neutral and works equally well with brights or ice cream pastels. Pineapples are going to be big and can be seen everywhere from homeware to nursery.”

There’s no doubt that infant fashion and nursery décor has become increasingly important recently – thanks in part to the inexorable rise of Instagram and other competitive social media platforms. These image-conscious consumers are ultimately a real boost, both for the companies who create the designs and for the fashionable babies who rock the latest look.

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The Winnie the Pooh Dreams and Wishes nursery furniture set is perfect for families with Winnie the Pooh in mind, and features adorable illustrations of Winnie and friends, co-ordinated delightfully throughout all items in the set.

Beautifully designed and built to last, the furniture set includes a cot bed, under drawer, closed changing unit and spacious double wardrobe, all packed full of convenient storage solutions to give parents a much needed helping hand in organising baby’s room.

Matching bedding

ÂŽ

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COLU MN I ST

CATHY’S MEETING A NEED COLUMN

One of the first things a prospective parent does when preparing for a new arrival is hit the shops. Inundated with endless lists of baby essentials and the very latest ‘must-haves’, it can be a daunting trip for consumers unaccustomed to navigating the baby aisles. This is where nursery and preschool retailers are able to really make their mark, as Cathy explains.

Cathy Bryan has been part of the nursery industry for the last 28 years. You can sign up for Cathy’s free newsletters at www.nursery-online.com.

goes into stimulating these areas.

We are beginning to understand how certain forms of advertising and particular ways of displaying products will influence our decisions to buy.

When a popular celebrity is seen using a particular product, sales inevitably rise. At one time, the celebrity in question had to be seen out and about, actually using the product in their day-to-day business. These days, thanks to social media sites such

I

“

t was something that I had expected, but nevertheless, learning of the death of a friend can be hard. So it was when I learnt last month that Eric Snook (owner of Bath’s famous Golden Cot shop) had died.

At 95, he’d had a good innings, spending over 60 years in the retail trade. Like most people, he weathered ups and downs in the process and in doing so had learnt much about selling and business in general. But one thing I found most intriguing was his ability to sell people things they didn’t want!

He was clever, and sold them what they needed instead.

Do we as an industry pander too much to what people (parents!) think they want, rather than what they actually need? What we want to have can be based on a number of different reasons. Many of us would like to have a brand new, expensive car.

A fair number of us would like to have a bigger, nicer house in a better location.

We want the newest smartphone; the latest fashions.

But why do we want these things?

Lots of academic papers have been written on what it is makes us want ‘things’ so much. Brain scans show there are certain areas that light up when we experience pleasure and we are always learning more about what

as Facebook, Twitter and Instagram, there are celebrities with millions of virtual followers. All a brand looking for a boost has to do is persuade a particular celebrity to write a few words about how wonderful the product is, and sales rise. Wow! While buying something following the recommendation of a celebrity or reacting to a particular advert may satisfy a want, it doesn’t satisfy a need.

Knowing what we (not everyone else!) need is a much more difficult job. We need to think about how we (not everyone else!) will use a product in the future. For new parents this is especially difficult. Until you’ve actually had a baby and started using the various products, how do you know? Will you be able to really consider the hassle of folding the buggy with armfuls of bags when the bus arrives? Will you truly appreciate that a certain sling will support a

heavier baby without aggravating that niggling pain in your back after an hour or so?

Buying the wrong product can often mean parents will just put up with something that isn’t quite right.

Many times, they won’t even know that there is a more suitable product out there, as the information just isn’t readily accessible to them. Even if they do know, they may not be able to dump one expensive pushchair and buy another, either financially or psychologically. Parents rarely need to buy more than one pushchair or sling. The fact that they do says a lot.

While it seems to be fashionable for brands to consult consumers about what they want at every turn, do we give enough thought to telling them what they need? We know what is needed because we have years of experience and industry research. We know the best way to carry a baby in a sling. We know how to make a

Above left: “I don’t know what this is.

But I think I’ll buy three, just in case.”

Above: Bath businessman and former city mayor Eric Snook.

pushchair easy to fold with one hand.

We know which things are important – and which are not.

I have a vivid memory of being in the Golden Cot in Bath and Eric telling a customer, kindly and gently but telling her nevertheless, that baby’s comfort and wellbeing was more important than her desire for a fashionable buggy.

She bought what Eric recommended.

And I’m sure she never regretted it.”

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H EA LT H A N D H YG I EN E Inset: Innovative products like Summer Infant’s Fever Alert Digital Thermometer help ease the stress when a little one is poorly.

A CLEAN BILL OF

Keeping tots fit and healthy is one of the most important jobs for any parent. From teething and bathing to sleeping and home safety, PPS uncovers some of the great products available to reassure parents that they are doing the best for their wee ones.

THE TOOTH HURTS

Watching a baby go through the pain of teething is gut-wrenching for any parent, so it is no surprise that new teething products often sell well. Teething toy Matchstick Monkey is the brainchild of Katie Windridge and helps apply teething gels or granules while massaging baby’s back gums at the same time.

“There’s been an incredible reaction to the launch, with many consumers taking the time to email their overwhelmingly positive feedback,” said Katie.

“Retailers have also responded well following recent trade shows including Kind + Jugend and ABC Kids Expo.”

Brush-Baby’s products target all stages of teeth Right: Matchstick Monkey is a new teething toy which helps apply teething gels to sore gums.

Below: Koo-di bath toys make bath time fun for everyone.

development, from newborn upwards.

“We’re delighted that retailers are getting behind the importance of early years’ gum and toothcare,” said Dominique Tillen, founder and md. “Boots have introduced specific baby dental sections in many stores throughout the UK and Ireland, including our range, which introduces parents to simple but effective ways of looking after baby gums and teething, transitioning through the ‘no teeth’, ‘teething’ and ‘teeth’ stages.”

SQUEAKY CLEAN

Bath time is about so much more than just getting clean. “Bath time is the perfect time for bonding; plenty of eye contact and skin-to- skin contact will encourage healthy attachment development,” explained Lee-Anne Simpson, ceo and founder of Koo-di.

“Koo-di have an extensive bath range which we will be adding to in 2017, with some exciting new bath toys, a new thermometer and a new look kneeling mat.”

Bathing a baby in a big bath can be a struggle, but a new product from Shnuggle is sure to help. “The Shnuggle bath is taking the category by storm,” said co-founder Sinead Murphy. “Parents are loving it and sales are phenomenal with the bath selling in 20 countries since 

Drink Up Now a best-selling weaning essential, Babycup’s high quality mini open cups are sold around the world and are applauded by both parents and health professionals. Perfectly proportioned for little hands and mouths, the cups encourage sipping, which experts say is better for teeth and supports good oral health.

“Helping improve the state of childhood oral health is a very worthwhile aim and we are thrilled to work with great retailers who understand this,” said founder Sara Keel. “We’re delighted with the respect that Babycup has gained among parents and orthodontic professionals.”

Babycup also has a number of exciting new range extensions in development which will be rolling out in the coming months.

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WHAT’S NEW HEALTH & HYGIENE New products from the health & hygiene sector.

MILK MONSTER

BROTHER MAX

A simple timer which allows parents to see when baby’s feed starts to deteriorate. Simple, yet effective, the timer can be attached to bottles of any size, and has a multitude of features to ensure it is child friendly and safe for baby. The glow in the dark feature and the backlit screen allow parents to read the timer in the dark which is perfect for night feeds, and the splash-proof, dishwasher-friendly design also means the Milk Monster can withstand anything baby throws at it. Milk Monster is distributed in the UK by Nimans Home

With a high temperature alert indicator, the Brother Max Flexi Digital thermometer has been designed with the child’s safety in mind. This dual thermometer can measure not only the child’s temperature from the mouth, but also from the underarm. The large LCD screen allows parents to read the temperature easily with its fast and reliable backlight.

Tel: 01937 847 766 www.nimanshome.co.uk

MEDI-REDI Medi- Redi is a children’s medicine timer and storage container. The safety features ensure medicine is kept safely out of children’s reach yet is conveniently handy for parents. The clear timer indicates which medicine(s) to give, the dose and when medicine can be given. Makes sharing childcare easier and provides parents with peace of mind.

Tel: 01280 878 266 www.brothermax.com

Tel: 07891 919 157 www.medi-redi.com

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H EA LT H A N D H YG I EN E

Sweet Smells The innovative, ecofriendly and hygienic Korbell nappy bins from Cheeky Rascals are easy and convenient to use.

They are the only handsfree nappy bins on the market, ideal for trapping nappies and nasty smells.

With a smart, modern and discreet design, these bins are a stylish addition to any family home and with three new soft, classic and calming colours, they are sure to fit in with any décor.

launch in 2015. It has won a number of

gold awards which is great too. In 2017 we will be launching our clever pebbly bath thermometer - no numbers, easy to read and looks gorgeous in your bathroom.”

HEALTHIER SLEEPING

Sleep is vitally important for little ones; it is essential for brain development and a lack of it can affect their moods, alertness and ability to concentrate.

“Newborn babies require around 17 hours sleep each day and it is important parents choose a mattress that supports their child and is specifically designed with the wellbeing of the baby in mind,” explained Esme Westmoreland, marketing manager at Harrison Spinks. “The cot bed mattress collection from Harrison Spinks Baby utilises luxurious fillings and BabySprings – the world’s smallest pocket springs – to provide babies with the best possible night’s sleep.”

A good quality mattress protector is also an important piece of kit, with parents demanding an alternative to sweaty plastic sheets. “Our Hippychick bed protector range continues to be one of our best sellers – we have taken a much maligned product and made it soft,

Left: The Korbell nappy bin is hands-free. Right: Mommy’s Helper furniture brackets were named as Best Safety Product at the UK Mums.TV awards.

stylish and extremely functional,” said Kelly Linthorne, marketing and sales administrator for Hippychick. “Not only are they waterproof, the undetectable polyurethane layer acts as an anti-allergy barrier, protecting against asthma and hay fever – two very common childhood conditions.”

SAFETY FIRST

Safety begins at home and parents are demanding home safety solutions that are innovative and easy to implement.

“We have seen a massive increase in parents and care-givers becoming more product-savvy in recent years,” said Carolyn Ziegler, director of Tee-Zed Products. “Our focus is on continuing to develop and improve our range to make child-proofing as easy as it can possibly be for parents.” Alongside Tee-Zed’s extensive range of home safety lines, 2017 sees the company expanding the range of travel related products, including stroller clips and hooks.

Another company having a good year is nursery distributor, Ardega. Ardega’s award-winning brands have done well this year, especially the Mommy’s Helper furniture safety brackets. “It has been a good year for Mommy’s Helper safety products, which continue to sell decent volumes,” says Nick Hampton,

director. “We also expect big things for Strap Stop, a new product for us.

The innovative child safety product prevents children from freeing their arms from car seats and buggy straps.”

AND IF THEY’RE ILL

A good thermometer features high on most baby ‘must-have’ lists and the simplest and easiest way to gauge a baby’s temperature is by using a digital thermometer. “The Summer Infant Fever Alert Digital Ear Thermometer is really convenient and easy to use,” says Joanne Gray, marketing consultant for Summer Infant. “The patented fever alert feature means that it’s easy to see when a fever is detected as the screen will turn green if temperature is normal or red to show fever. It’s a comfortable and convenient way to take the temperature of not just baby, but the whole family.”

Keeping children safe and healthy is a huge responsibility for any parent or carer. Luckily continual product development and innovation makes that job just a little bit easier, and hopefully a bit more fun for everyone involved.

Left: Hippychick’s mattress protectors are waterproof and anti-allergy. Below left: The cot mattress range from Harrison Spinks uses the world’s smallest pocket springs especially designed for babies. Middle: Baths from Shnuggle are sold in 20 different countries.

Right: Chewable toothbrush from the BrushBaby range.

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2 0 1 7 HI G HL I G H T S

For You? WHAT’S

NEW

Inset: The Say Hello range from East Coast Nursery is expanding in 2017.

D

espite the uncertain economic and political situation, it is fair to say 2016 has been a good year for many in the industry, with a real confidence going into 2017. New products coming onto the market are getting strong support from retailers and consumers, showing that the nursery sector is buoyant as ever.

“We’re really excited about 2017 as it heralds a new phase in the expansion of our nursery portfolio,” says Barry Hughes, managing director of Golden Bear. “The first lines will be coming to retail in the spring of 2017 with the much anticipated launch of the In the Night Garden Baby range. We are also further developing our own brand, Sleep Tight All Night, which launched earlier this year.”

Another company building on its nursery brands is East Coast Nursery with the Say Hello toy range, as Victoria Taylor, brand manager explains. “We’ve

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developed the range in conjunction with Baby Sensory – a provider of baby developmental classes – and it has had a fantastic response and is selling well.

We’ll be introducing some new lines to the Say Hello range, as well as adding to some of our core product ranges.

We’ve gone through a rebrand this year, shifting to a more consumerfocused perspective, and have spent the year building up Above right: Konfidence is focused on introducing colour co-ordinated products. Right: Soft toys from Golden Bear’s own Sleep Tight All Night range are selling well..

Below: Bambino Mio continues to see a growth in sales of re-useable nappies.

There have been some amazing new launches in the nursery sector this year and if Kind + Jugend is anything to go by, 2017 is shaping up to be just as exciting for new product. PPS catches up with several companies on how business has been over 2016 and what’s coming up in 2017. our presence on social media.”

Summer Infant is also focusing on product development and innovation, developing ‘must-have’ products with a genuine and useful point of difference. “Parents want more nursery products that fit with their busy lifestyles, and our Pop range of products offers just that,” says Hashim Yilmaz, general manager. “All of the Pop products are lightweight, require no tools for assembly, pop up or down in seconds and are portable. New in 2017 is the Pop N’ Play Deluxe Ultimate Playpen, with a padded floor, a clip on sun canopy and a touchscreen enabled entertainment pouch.”

In terms of product development, Konfidence’s continued focus is on co-ordination of its core products. “Rather than creating an endless number of designs and patterns, we’ve listened to

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2017 H I G H LI G H TS

Licensed Nursery Lines Licensed characters play an important part in the nursery sector. “Our classic brands, such as Peter Rabbit and Guess How Much I Love You, are performing exceptionally well,” says Suzie Howes, head of marketing and licensing at Rainbow Designs. “We have also been delighted with the take up of our Paddington for Baby, My First Thomas & Friends and The Snowman and The Snowdog ‘My First Christmas’ collections that were launched earlier this year.

Looking ahead, we are very excited about the new lines we have planned for 2017 including a new Very Hungry Caterpillar preschool craft range.”

Above The 3-in-1 Walk and Drive Discovery Car is one of the key products in the new Sensory range from BKids Infantino. Above right As well as new products, The Gro Company will be introducing new prints for SS17.

what retailers and parents want, which is colour co-ordination,” says Dan Allen, sales director. “If a mum wants a Clownfish Babywarma, she wants an AquaNappy that matches. We’ve really focused on developing our designs so there is colour-coordination throughout the range. For retailers, we’ve found that this also encourages multi-purchases.”

For The Gro Company, 2017 is shaping up to be a very exciting year with major product launches in several different categories including electronics and new fabric technology. “2016 has been a fascinating year so far, one highlight being our innovation award win at Kind + Jugend for our new Insect Shield Grobag, says Rob Pascoe, group commercial Below: Summer Infant’s Pop range offer parents the ultimate in portability. Right: After the success of the Radian 5, Diono will launch an infant carrier in 2017.

director. “Our seasonal range refresh on Grobags and other textiles for spring/ summer is also kicking off from January onwards and includes three new signature prints for our 0.5 tog range.”

BKids Infantino also had a successful show at Kind + Jugend, unveiling Sensory; a new collection of high quality, innovative sensory toys. “We are confident Sensory will be a huge hit in the UK,” said UK country manager Gary Wood. “ The reaction from retailers has been phenomenal and we were delighted to see how impressed they were with the collection’s quality and interactive and entertaining functions. We can’t wait to start 2017 with a bang at Toy Fair in January as we launch Sensory in the UK.” Car seats continue to evolve as manufacturers embrace new technologies. Earlier this year Diono launched the Radian 5, which is suitable from birth to 25kg. “We’ve had a successful year with the launch of Radian 5,” says Jo Ebdon-Muir, head of marketing and product, EMEA. “It was a big challenge to introduce a belted seat when everyone is focused on isofix, but in order to offer extended rear-facing and longer five-point harness use over 18kg, seat belt installation is the only option. We’ve invested heavily in our marketing to raise awareness, including a big campaign with BabyCentre and the recruitment of new staff to support our

Left: There’s a new craft range coming out for the Very Hungry Caterpillar from Rainbow Designs in 2017.

retail base. Coming in 2017 is our new infant carrier. We’ve taken our patented shock absorber engineering from the Radian 5 and adapted it for the infant carrier, allowing crash forces to be actively absorbed.”

There’s been a lot of growth in smaller niche categories over 2016 too with products like re-useable nappies now widely available. “We have noticed a shift in purchasing habits for supermarkets in the UK for our product,” says Joreen Singh, marketing manager of Bambino Mio. “Bambino Mio is now available in nearly all the major UK supermarkets which shows how big the demand is for re-useable nappies.”

The past 12 months have been very exciting for the sector as a whole and although there is still a lot of uncertainty surrounding Brexit, the industry is in a strong place to build on a for a successful 2017.

Below Moonlight, a new colourway for the iCandy Peach will launch in 2017.

Innovation For iCandy Renowned for its portfolio of luxury nursery products and dedication to innovation, 2017 looks set to be momentous for iCandy. The year begins with the launch of a hybrid colourway called Moonlight for the Peach, but most exciting for the brand is the arrival of the iCandy Orange. The Orange generated quite a buzz at Kind + Jugend and is a single to double pushchair which features a clever integrated ride-on board.

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WHAT’S NEW GENERAL New products for the preschool market.

KD UK

SKIP HOP

Little Baby Bum has been brought to life this summer with the launch of the brands first ever musical plush range. The musical toys will be the perfect gift for young fans of Little Baby Bum, bringing them unlimited enjoyment of their favourite nursery rhymes in a cute, cuddly toy. There are six characters to collect and each electronic plush will play four nursery rhymes. The impressive new soft toys are suitable for children aged six months to four years old. The bright and colourful plush are designed to empower children as they learn and grow, with musical content that stimulates active learning.

Skip Hop is extremely excited to be showcasing its new Explore & More Baby’s View 3-Stage Activity Centre at Toy Fair 2017. With toys that can be positioned anywhere, it features a 360-degree rotating seat that turns and stretches for bouncing. The unique Discovery Window lets baby see their feet while they play to learn cause and effect. As baby grows, the Explore & More Baby’s View 3-Stage Activity Centre converts for easy cruising.

Tel: 01727 827194 www.kdplanet.com/uk

PABOBO

Tel: 01582 434250 www.skiphop.com

As sleep is essential to a good growth and to the well being of the whole family, Pabobo creates bedtime and sleep solutions. Pabobo focuses on efficiency and simplicity of use with a range of innovative products. LumiBlo, the magical nightlight and two ambiance projectors Calm Ocean & Milky Way, the perfect sleep aids, are coming soon.

Clever Clogs UK Tel: 0800 0518080 www.cleverclogstrading.co.uk Ireland – Tel: +353 1 828 4823 www.cleverclogs.ie

INNOVATIVE BABY PRODUCTS LTD BKIDS

The Sleepybobo is the first product from Innovative Baby Products Ltd. It is compatible with car seats, rockers, moses baskets and cribs, gently rocking and soothing baby. It has several inbuilt features including four speed settings, a lock function and a timer function.

Other products available in the Sleepybobo range include an extension to work with cribs, a bespoke carry bag, comfort blanket and toys.

From the brand new Sensory range, which will launch at Toy Fair, Infantino Bkids BV is proud to present the Twist and Turn Puppy. This adorable toy has a soft and flexible body, which is colourful and features different textures. It encourages little ones to walk and even comes with a free app so parents can operate the twist puppy remotely.

Tel: 07557 640097 www.bkids.eu

FRUGI

Tel: 0800 9788 365 www.innbp.co.uk

Frugi is expanding its toy offering as it unveils its AW17 collection. Inspired by the colourful, wonder filled world of the Frugi circus, where animals run the show, the new Froogli characters fit Frugi’s AW17 theme perfectly.

Introducing Radish the Rabbit, Cosmic the Lion and Ziggy the Tiger Frooglies, who will join the much loved soft toy collection next year.

Tel: 01326 557462 www.frugiwholesale.com

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WHAT’S

HOT?

Progressive Preschool spoke to a number of independent retailers, to find out what’s been selling well across the preschool market.

Liane Dixon, co-owner, Twinkle Toes of Penrith, Penrith, Cumbria A family-run store in a central location selling high quality children’s clothes.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Girls’ clothing

Kite

Organic clothing is very popular at the moment. Customers are prepared to pay a higher price point.

The Kite designs are bright and colourful with thoughtful details.

Boys’ clothing

Kite

Again we sell a lot of Kite for boys. The prints are bold and simple and appeal to both parents and children.

Baby clothing

Emile et Rose

The quality of Emile et Rose is second-to-none and many garments are hand finished. The designs are absolutely beautiful and make the perfect gift for a new baby or as an outfit for a special occasion.

Kite

Emile et Rose

Penny Aspinall, manager, The Babyden, Folkestone, Kent A large baby and nursery store, also with a branch in Kings Hill, Kent.

CATEGORY

Prams

SUPPLIERS/RANGES

Silver Cross

COMMENT

The styling on the Silver Cross models is always very good and they are good value for money. The Pioneer has been going very well especially the special edition fabrics.

Strollers

Silver Cross/Joie

The Silver Cross Pop is a nice stroller with a lot of features. We also do well with the Joie Nitro which is a good stroller at a really good price

Car seats

Maxi Cosi

It’s Maxi Cosi for us all day long. The Pebble Plus does very well and comes in some lovely colour-ways.

Furniture

Silver Cross

We do well with Silver Cross over all its ranges. The Soho and Portobello have sold particularly well recently. They offer excellent value for money.

Baby swing

Joie

We have just taken in the Joie Serina Swing to try and it has gone very well.

It looks a bit different from other baby swings and it’s a good price.

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Silver Cross

Maxi Cosi

Joie

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WH AT’S H OT

Simon and Debi Shepherd, owners, Little Imps, Glastonbury, Somerset A traditional toy shop trading for 12 years on the high street of this small town.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Games

Orchard Toys

All the Orchard Toys games are popular. Customers like the fact they are educationally orientated, which is detailed on the back of the boxes.

Puzzles

Djeco

The Djeco puzzles are beautifully presented in stylish boxes which appeal to grown ups and children. We stock a wide range of puzzles and they all sell well.

Role play

Le Toy Van

The kitchen and home range is so popular. Le Toy Van is such a good brand and the toys are very hard wearing.

Dolls

Lottie Doll

We’ve been seeing these at all the toys shows this year and there’s been a lot of publicity around them. I think they’re going to be really big.

Puzzles/ games

Orchard Toys

Orchard Toys makes beautiful puzzles and games. Over summer we sold a lot of the new travel-size mini games.

Other toys

Rubbabu

These toys are made from a natural rubber and are suitable from birth. The range includes cars, trains, animals, balls and blocks. It’s a great range and something a bit different.

Djeco

Le Toy Van

Rubbabu

Jackie Matthews, owner, Billericay Baby Boutique, Billericay, Essex A boutique on the high street stocking clothes, toys and gifts for birth to five years.

CATEGORY

SUPPLIERS/RANGES

COMMENT

Clothing

Hatley

At this time of the year the Hatley rain coats are one of the best sellers. Every season the prints are so beautiful.

Baby accessories

Cheeky Chompers

I have just started stocking the neckerchew from Cheeky Chompers and it is selling really well for me. There is a great range of colours and prints to choose from.

Soft toys

Jellycat

The Jellycat range is very popular, especially the Bashful Bunnies in blue and pink for newborn gifts.

Toys

Orange Tree Toys

These are lovely wooden toys, bright and colourful. I sell a lot of the chunky puzzles and push-along toys.

Gifting

Tutto Piccolo/Bam Bam

Hatley

Jellycat

Orange Tree Toys

The gift boxes from both these brands are gorgeous. I’ve just started with Bam Bam and it is going well PROGRES SIVE PRESCHOOL

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Lil’ Ocean Explorers™ infant preschool toys encourage and celebrate active gross motor play at every primary physical milestone during a baby’s first 18 months. Our brand new range will help parents to encourage and reward each reach, crawl and step.

15+ ways to play

More than

20

Heavyweight media campaign including TV

rewarding sounds and tunes

9

exciting toys in the range

Imaginations In Motion™ Call us: 0845 0533 333 www.littletikes.co.uk

Email us: Uklittle.tikes@mgae.com MGA Entertainment UK Ltd, 50 Presley Way, Crownhill, Milton Keynes, MK8 0ES

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