98-99 SOTN Adult_NEW LSB 2008 GRID 05/01/2017 10:09 Page 99
State Of The Nation: Adult
Hit The Jackpot Igloo Books has published a new quiz book based on the legendary gameshow Bullseye. The book, which comes with a magnetic dartboard and toy darts, is on sale across Asda, Martin McColl, the Coop, the Book People and Eason in Ireland. With the book registering very strong Above: You can’t sell-through numbers across retail, beat a bit of Bully! this marks the first of a number of planned lines from Igloo which adds to an existing programme – established by licensing agent Bulldog - that includes Bullseye-branded biltong, apparel and gaming products.
Pop on Tour The 1975 followed in the footsteps of Justin Bieber, Kanye West and Kylie Jenner, with three pop-up shops to coincide with their tour. Outlets opened in Manchester, London and Los Angeles, selling a raft of new and exclusive merchandise, including one-off cassettes and vinyl, plus t-shirts, caps and hoodies.
NEWS IN BRIEF ● Disney joined forces with Uber for a new partnership for Rogue One: A Star Wars Story. To mark the general cinema release of the film, Uber users were able to unlock special Rogue One features and check out exclusive video content – including behind the scenes footage – in the app. ● Bradford License Europe has secured a number of new licensing deals for hit HBO series Game of Thrones. After an initial launch of partwork in March, Eaglemoss has extended into other markets including Germany and Australia, while Pyramid International has achieved strong distribution of has also enjoyed strong sales of calendars, diaries and wall planners. New signings for the brand include Elmo and Montegrappa (writing instruments, worldwide); Comic Studios (apparel, Spain & Portugal); and Koton Mağazacilik Tekstil (apparel, Turkey). Licensees including Sun City (apparel, France) and Abysse Corp (apparel and giftware, Europe) have also renewed agreements. ● Building on its partnership with popular vlogger Velvet Gh0st (aka Gabriella Lindley), Primark has launched new homewares collection to complement its stationery line-up. ● Jumbo Games has launched the Emotify Game, which aims to give hours of entertainment for children, teens and families. Played in two teams of up to 2 – 10 players, The Emotify Game draws on the popularity of emoticons, with players making emoticon sequences for the opposing team to identify.
Above: The Force is strong for adult bedlinen from Character World.
And So To Bed Character World has partnered with Asda to create an exclusive adult licensed textiles collection. The four exclusive ranges will feature popular characters from Star Wars, the Marvel franchise, My Little Pony and Care Bears, with products including single, double and king-sized duvet covers with matching pillowcases, as well as double and single-sided printed cushions.
Above: Let your emoji’s run away with you with the new Emotify Game.
● Merlin Entertainments has revealed plans for a new Ghostbusters 5D attraction at Heide Park in Germany. Partnering with Sony Pictures Entertainment, Ghostbusters 5D: The Ultimate Ghosthunt will be exclusive to the park. Opening in Spring 2017, it will be Europe’s only 5D Ghostbusters experience, based on the 1984 classic and 2016 remake.
LICENSING SOURCE BOOK EUROPE 2017
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