DIGITAL RENDERS

Software: Photoshop and Sketchup

Our cash display is located within the back of the floor plan to fully encourage the user to interact with all the organic zones

The above signage shows the incorporation of biophilia to reemphasize the brands concept and name of pure beauty

The cash desk display features of mini kit products that are located at a lower height to encourage easy access when purchasing.

Lighting

5’ dropped ceiling to create a warm intimate space with the cove glow within the interior walls, as well as to provide enough lighting within the space for the applying and testing of makeup with recessed lighting

Workplace Design | Date: 2021

The Concept

Our design concept is to encourage and embrace naturalness, highlighting uniqueness and minimalism of the makeup brand Pure Beauty. We want to reflect this quality throughout the office space by utilizing oragnic curves and biophilic elements. Pure beauty is about embracing natural beauty and we want to represent their brands philosophy into their office space, creating a intimate experience for employees and visitors that are new to the brand.

Target Market

Young adult women ranging ages of 20-30s

Slogan

“embrace your natural self”

Design Strategies

Variety of open and closed collab/meeting spaces to achieve flat hierarchy. Different variations of meeting areas for employees and clients to work together. Numerous types of lounge seating options for working or taking a break in. Materials and finishes used all throughout the space that are referred to the palette of diverse skin tones within the makeup products.

Biophilic elements/partitions will be used to separate spaces and influence the idea of “naturalness” and overall support wellness in the workspace

Providing flexible workstations and other modular furniture types that can be reconfigured.

Incorporate curvilinear, organic elements to create a rhythm throughout the space for making it feel more calming and natural-looking.