PUREBEAUTY PUREBEAUTY

Introduction

Pure Beauty is a makeup brand that revolves around the concept of using natural ingredients and skincare needs. Their products present a new way of purchasing makeup consisting of natural remedies that make the skin feel and give a natural-looking appearance, ranging from their single brand of neutral-toned cosmetics. Their target user group is young adult women from their early 20s to 30s looking for a more organic-driven approach to makeup but still expressing their appearance in its most authentic way.

The Design

Our design is to create a retail space and a workplace environment for Pure Beauty. We aim to showcase the brand's identity throughout both areas, reflecting its lush palette through FF&E and material finishes.

The Concept

Our design concept for Pure Beauty retail is to emphasize the brands idea of natural and feeling youthful by the designing a retail space that creates a calming/ organic aesthetic for young women to interact with the product.

We are incorporating elements derived from nature such as plants, natural materials like wood and stone, and earthy colours. The layout will be open and spacious with large windows to let in maximum natural light. The use of sustainable and eco-friendly materials like reclaimed wood and natural plants is emphasized throughout the design. The overall atmosphere will be calming and zen-like, creating a sense of relaxation and tranquillity for customers while they shop for natural beauty products.