All my work as a feminist designer is inspired by muses. Powerful female icons from past and present. Although women have been marginalised for centuries, archetypes of female power have always been there. Trough my designs, I bring them to you. To help us shape the world of modern day feminism. This season, I explore the legacy of the legendary costume designer Edith Head, an icon of Hollywood glamour who lived by her own motto “You can have anything you want in life if you dress for it.”
Edith designed costumes for hundreds of movies and won a record eight Academy Awards; think of classics such as All About Eve (1950), Roman Holiday (1953) and The Sting (1973). She helped shape the female Hollywood archetypes we know today - from the Femme Fatale to the Sex Goddess - but perhaps more importantly: she empowered women all over the world with her style wisdom.
Even now, when I design my lingerie, I often think of how she described her work: ‘a cross between magic and camouflage’.
