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SocialOne

SocialStart

Voted best courses in the Netherlands on Springest.nl

Social Media Masterclasses

SocialTwo


Tabel of contents The Next Step in Social Media

3

The MarketingMonday Team

4

Select the Masterclasses that suits you best

4

Overview Social Media Masterclasses

5

MarketingMonday: your partner

6

SocialStart

7

SocialOne

9

SocialTwo

11

Contact details

14

Appendix 1: The Social Media Cycle

13

MarketingMonday | Social Media Masterclasses

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The Next Step in Social Media Social Media have evolved far beyond a mere hype. Individuals, consumers and businesses are using Social Media on a huge scale and mass media returns are declining rapidly. Virtual communities are valuable assets that provide a route to establishing profound and/or profitable relationships within both B2C and B2B segments. Companies and organizations need Social Media strategies to connect, to communicate and to capitalize on Social Media. Social Media enable the deployment of ambassadors, initiate online dialogue, and facilitate the exchange of product/service ratings between prospects and customers. Ambassadors are satisfied customers that enthusiastically promote your brand on your behalf, i.e. superpromoters. They spread the word through positive reviews using Social Media and/or participate in the product/service development process, i.e. co-creation.

The Social Media Cycle The three masterclasses detailed in this brochure have been based on the Social Media Cycle. In twelve simple steps, they teach you how to develop a full Social Media strategy, how to create virtual communities, how to determine the ROI for Social Media, and how to successfully embed new working practices and procedures within your organization. Social Media listening, reviews, co-creation, crowdsourcing and lead generation are currently providing major opportunities. These subject areas are discussed in detail as part of the Social Media Cycle and in our training courses.

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The MarketingMonday Team The MarketingMonday team consists of enthusiastic and experienced Social Media specialists. We provide numerous Social Media masterclasses, programmes, training courses and seminars, as well as strategic consultancy. Our customers range from small to large and from companies to non-profit organizations – we help them with the transition to new marketing, new media and new techniques. All our activities are based on the successful Social Media Cycle model that was developed from our own practical experience and best practices. Our philosophy is based on the premise that the most can be gained from training courses that combine theory with practice. This is why practical/company-specific case studies and assistance from experienced coaches play a key role in our training courses.

Richard van Hooijdonk is the CEO at MarketingMonday and is currently one of the most highly sought-after speakers on subjects involving Social Media and Marketing 3.0 at conventions in the Netherlands and overseas. He is also a lecturer/guest lecturer at the Rotterdam School of Management/Erasmus University and Nyenrode Business University.

Select the masterclass that suits you best MarketingMonday has developed three masterclasses that have been aligned to the need for inspiration, theory and practice. You can select a masterclass that best suits your requirements in terms of its length and intensity: SocialStart, SocialOne or SocialTwo. SocialStart is a mini-masterclass that provides the latest information about the state of Social Media, introduces the Social Media Cycle and leaves you brimming with inspiration! Masterclasses SocialOne and SocialTwo are based on knowledge acquisition and skill learning, i.e. how to integrate Social Media within your own organization. These masterclasses cover the same material as ‘mini-masterclass’ SocialStart, but combine this with additional theory and practice. In SocialOne, you get to grips with your own Social Media strategy covering the first five steps of the Social Media Cycle. In SocialTwo, you develop this strategy further and complete the remaining steps in the cycle. A detailed look is taken at how to activate and nurture communities, and how to analyse and organize Social Media within your organization. You can find a list of our Social Media masterclasses on page 5. For more information about the Social Media Cycle, please refer to page 13. Social Start is also available as inspirational seminar during internal or external events.

SocialOne and SocialTwo are also available as in company training courses. SocialStart is also available for in company seminars or small to big external events.

MarketingMonday | Social Media Masterclasses

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Social Media Masterclasses - An Overview

SocialStart

SocialOne

SocialTwo

Price

€ 295,-

€ 695,-

€ 1.495,-

Length

3 hours

8 hours (1 day)

16 hours (2 days)

60

30

30

Introduction

Steps 1 t/m 5

Steps 1 t/m 12

No. of Participants Facts & Figures Best practices Case Studies Free Content Access (newsletters, whitepapers, e-books, etc.) Coaching & Assistance Social Media Cycle Inclusion of Participants' Case Studies Customer Journey Free Training Material Access to Eclusive E-Learning Community

Lunch Social Drinks Reception Certificate

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MarketingMonday: your partner in social media 1. MarketingMonday is a top-level training institute that provides training courses for international Top 100 companies. 2. Richard van Hooijdonk – a highly sought-after guest speaker in the Netherlands and overseas – inspires his audiences in the seminars that form part of each training course. 3. Assistance is given by experienced Social Media coaches as part of practical case studies. 4. We use proprietary models for the successful implementation of Social Media within companies and organizations, e.g. the Social Media Cycle. 5. Our masterclasses are rated as being the best training courses in terms of relevance and quality according to Springest.nl – an independent education, training and workshop comparison site. 6. We help participants connect with one another during and after training courses within an exclusive Social Media e-learning community to allow participants to capitalize fully on the course's content and the learning experience. 7. An exclusive Follow-Up Care Service is provided by experienced coaches as part of SocialOne and SocialTwo courses to assist participants with their questions about new marketing and Social Media for a period of one year following course completion. 8. Free e-books, whitepapers and practical case studies are made available to all participants before, during and after training courses. 9. Over forty thousand participants have already taken part in our various seminars, training courses and masterclasses.

Comments from Previous Participants: 'I discovered new aspects of Social Media and thought the case studies were especially fun to work on!' Jolanda Rens - KPN

‘He knows how to captivate his audience from start to finish with relevant practical examples and his contagious enthusiasm. I'd recommend anyone to attend one of Richard's seminars. Be inspired!’ David Damen – Philips

‘Without doubt, a highly inspirational day. A well-structured combination of theory and practice!’ Evelyn Osinga - Univé

'A fantastic and intensive course. Highly useful and relevant to public and political bodies, especially in combination with organizationspecific case studies.' Lieve Fransen - European Commission

‘It was a fun and above all an inspirational event. The customer is placed centre stage and then used as a source of inspiration, a networker and an ambassador.’

'Highly inspirational!' Anette Appelhof - Pouw Automotive Group

Gilbert van den Heiligenberg – AEGON

Kijk voor meer referenties op Marketingmonday.nl

MarketingMonday | Social Media Masterclasses

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SocialStart THREE-HOUR SOCIAL MEDIA INSPIRATION SEMINAR


SocialStart Three hours of Social Power Play! SocialStart provides three hours packed with inspiration and information about Social Media. You will learn all you need to know about the various types of Social Media in existence and be inspired with examples as to how companies have been successfully implementing Social Media. Individual 3.0, Consumer 3.0 and Company 3.0 – collectively referred to as Homo Sapiens 3.0 – use Social Media to find and connect with one another. You will learn how to develop your own Social Media strategy based on MarketingMonday's proprietary Social Media Cycle.

Audience This inspiring mini-masterclass is intended

Content

res to implement a successful Social Media

Inspiring three-hour mini-masterclass held by

strategy

for marketing & communications, product,

Richard van Hooijdonk, CEO at MarketingMonday,

HR, ICT and commercial managers. The

highly sought-after guest speaker at conventions

Price

in the Netherlands and overseas, and lecturer/

€ 295,-, ex. VAT.

seminar provides an all-round introduction to Social Media and is particularly useful for managers and staff working within both companies and non-profit organizations.

guest lecturer at the Rotterdam School of Management/Erasmus University and Nyenrode

Practical Information

Business University. Subject areas:

•• SocialStart lasts from 2 p.m. to 5 p.m. •• Plenty of time and opportunity to mix and

•• Overview of all new and relevant developments and trends within the world of Social Media •• introduction to the various Social Media in existence •• Marketing & communications using Social

mingle with all participants after the course over a drink •• Free e-books, whitepapers and newsletters full of interesting articles about Social Media, marketing and communications available to all participants on a regular basis

Media •• Explanation of the Social Media Cycle and how to use it to develop a successful Social Media strategy •• Case studies and practical examples

Dates and Registration For a list of masterclass dates and an online registration form, please visit MarketingMonday.nl. Events SocialStart is also suitable as inspiring seminar during internal of external business events. Questions? If you have any further questions, please do not hesitate to call us on +31 (0)20 820 3210 or to e-mail us at info@marketingmonday.nl.

Objectives? •• A clear overview of the state of Social Media •• An insight into Homo Sapiens 3.0 •• An introduction to the various Social Media in existence and their applications •• Deploying ambassadors and superpromoters to spread your message •• Distinguishing the various persona and how and why they use Social Media •• An insight into establishing valuable virtual communities •• An insight into the opportunities and options available for achieving a meaningful ROI on Social Media •• An insight into how to develop or refine Social Media strategies using the twelve-step Social Media Cycle •• An insight into the resources and skills requi8


SocialOne 1 DAY SOCIAL MEDIA MASTERCLASS INSPIRATION, THEORY & PRACTICE


SocialOne The one-day SocialOne masterclass combines inspiration, theory and practice in the field of Social Media. You will be introduced to the twelve-step Social Media Cycle and put theory into practice using example case studies. You will learn how to develop your own Social Media strategy based on the first five steps of the Social Media Cycle. Several case studies will be examined focusing on both companies and non-profit organizations in order to optimize the learning effect.

Content

Price

This masterclass is intended for marketing

During the morning session, Richard van

€ 695,-, ex. VAT.

& communications and product managers.

Hooijdonk will hold his inspiration seminar to

The course provides an insight into the op-

Audience

update you fully on the state of Social Media.

Practical Information

portunities and options available using Social

At the end of the morning session, participants

•• SocialOne includes training material

Media and is particularly useful for managers

will split into small teams to start working on

•• SocialOne lasts from 9 a.m. to 5 p.m. and

and staff working within both companies and

example case studies. Case studies are based on

includes lunch

non-profit organizations. Course content is

practical situations arising within both companies

pitched at a higher professional educational

and non-profit organizations, and are targeted at

learning community in which you can share

level or higher.

the sectors in which participants operate. Experi-

expertise and experience with other parti-

enced Social Media coaches assist during practical

cipants before, during and after the training

sessions interspersed with plenary feedback and theory sessions. You will learn how to develop Social Media strategies based specifically on the first five steps of the Social Media Cycle.

Objectives •• inspiration seminar from SocialStart

Dates and Registration For a list of masterclass dates and an online registration form, please visit MarketingMonday.nl. In company SocialOne is also available as an in company masterclass.

•• Access to an exclusive LinkedIn-based e-

course •• One-year Follow-Up Care Service with assistance provided by our coaches •• Free e-books, whitepapers and newsletters full of interesting articles about Social Media, marketing and communications made available to all participants on a regular basis

•• Developing and successfully implementing a Social Media strategy within your organization based on the Social Media Cycle – in-depth examination of its first five steps using theoretical and practical case studies •• Developing several practical case studies within small teams under the supervision of experienced coaches •• Formulating Social Media objectives •• Defining the social persona relevant to your organization, product or service •• An insight into developing content strategy

Questions? If you have any further questions, please do not hesitate to call us on +31 (0)20 820 3210 or to e-mail us at info@marketingmonday.nl.

and deploying content, themes and concepts to bind your target group/audiences to your brand •• How to select the right Social Media and create crossovers between various online and offline media

10


SocialTwo 2 DAY INTENSIVE SOCIAL MEDIA MASTERCLASS


SocialTwo SocialTwo masterclass is held over two days and covers the content of both the SocialStart and SocialOne masterclasses. You will learn how to develop, refine and implement new Social Media strategies based on the Social Media Cycle and practical case studies. You will expand your knowledge about how to activate and nurture communities, how to analyse Social Media results and ROI, and how to embed new working practices within your organization.

Audience

Content

This masterclass is intended for marketing &

The first day starts with Richard van Hooijdonk's

communications and product managers. The

inspiration seminar to update you fully on the

course provides an all-round introduction to

state of Social Media. In the afternoon session,

Social Media and is particularly useful for

you will split into small teams to start work on a

to bind your target group/audiences to your brand •• How to select the right Social Media and create crossovers between various online and offline media

managers and staff working within both

selection of case studies submitted by partici-

•• How to lock in prospects and customers

companies and non-profit organizations.

pants under the supervision of experienced coa-

•• How to activate and nurture your community

Course content is pitched at a higher professional educational level or higher.

ches. These practical sessions are interspersed with plenary feedback and theory sessions. You will learn how to develop Social Media strategies starting with the first five steps of the Social Media Cycle.

and its members (activation and growth plans) •• An insight into how to measure and improve Social Media conversion, accountability and ROI (conversion plan) •• An insight into the roles, positions and structures required to successfully implement

In the week between the two training days, you will continue working on your case studies with your fellow participants. The second day develops

Certificate

case studies further completing the remaining

A certificate of participation will be issued at the

steps of the Social Media Cycle. Once again, prac-

end of the training course.

tical sessions are interspersed with feedback and theoretical sessions. You will also be introduced

Price

to the Customer Journey – an imaginary journey

€ 1.495,-, ex. VAT.

from a prospect's first contact with your organiza-

Dates and Registration For a list of masterclass dates and an online registration form, please visit MarketingMonday.nl.

tion to the moment of conversion.

Objectives •• Inspiration seminar from SocialStart •• Developing and successfully implementing a Social Media strategy within your organization

In company SocialTwo is also available as an in company masterclass. Questions? Please do not hesitate to call us on +31 (0)20 820 3210 or to e-mail us at info@marketingmonday.nl.

Social Media within your organization

based on the Social Media Cycle – in-depth

Practical Information •• SocialTwo includes training material •• Social Two is a two-day masterclass with a week between each training day •• SocialTwo lasts from 9 a.m. to 5 p.m. and includes lunch •• Access to an exclusive LinkedIn-based e-

examination of all twelve steps based on

learning community in which you can share

theoretical and practical case studies

expertise and experience, and work on ho-

•• Team examination of a selection of practical case studies submitted by participants under the supervision of experienced coaches •• Formulating Social Media objectives •• Defining the social persona relevant to your organization, product or service •• An insight into developing content strategy and deploying content, themes and concepts

mework assignments with other participants before, during and after the training course •• One-year Follow-Up Care Service with assistance provided by our coaches •• Free e-books, whitepapers and newsletters full of interesting articles about Social Media, marketing and communications made available to all participants on a regular basis 12


APPENDIX: THE SOCIAL MEDIA CYCLE Deploying Social Media for purposes of marketing and communications involves several important steps. These steps have been incorporated into MarketingMonday's proprietary Social Media Cycle that forms the basis for all our masterclasses. The twelve-step model provides a foundation upon which to transform your organization into an Organization 3.0 and to use Social Media for achieving your organizational objectives.

SocialStart

A mini-masterclass introducing the Social Media Cycle and explaining its twelve steps.

SocialOne

A one-day masterclass explaining how to develop a completely new Social Media strategy based specifically on the first five steps of the Social Media Cycle and a case study.

SocialTwo

An in-depth, two-day masterclass examining a selection of case studies submitted by participants based on all twelve steps of the Social Media Cycle. Objectives: •• Steps 1–5: Developing a completely new Social Media strategy •• Steps 6–9: Creating, activating and nurturing profitable and cost-saving communities •• Steps 10–12: Integrating and embedding Social Media into your organization – monitoring, analysing and managing Social Media results (ROI and accountability), defining revised working practices and processes, and assigning roles and positions within your organization

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IF YOU HAVE ANY FURTHER QUESTIONS, PLEASE DO NOT HESITATE TO CALL US ON +31 (0)20 820 3210 OR TO E-MAIL US AT info@marketingmonday.nl

MarketingMonday | Pedro de Medinalaan 85 A/B | 1086 XP Amsterdam | T +31 (0)20 820 32 10 | Marketingmonday.nl | info@marketingmonday.nl


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