Rethinking the Customer Experience in the Video Age: 6 Tips for Small Businesses By Lauren Reed Zoom Content Marketer
From financial planning to fitness classes to food festivals, many of the in-person activities and meetings companies once relied on to generate revenue have all gone virtual. A new era of social distancing has entrepreneurs and small-business owners rethinking how they do business, and video opens up a wide world of opportunities to communicate and engage.
time, money, or effort. A free virtual consultation can help you reach new audiences and gain customers you may never have had a chance to capture before.
Some tips for optimizing your virtual consultation:
Make it short and simple Prospective customers in the consideration phase don’t want to be burdened by long initial meetings before they’ve had a chance to decide if With Zoom, you can create a virtual experience they want to do business with you. Advertise your that enables greater virtual consultations as accessibility, improves taking no more than 15customer service, and 20 minutes. Let them helps you build trust and know what they can credibility with existing expect upfront — a short and potential customers. walkthrough of their Win new customers with home, a quick discussion virtual consultations of their financial goals, Virtual consultations a demo of your product create an ultra-low barrier — so they know how the to entry that makes it easy time will be spent. for potential customers Make it easy to join to engage with you Zoom integrates with without investing much | 34
tools like Google Calendar and Microsoft Office 365 so you can schedule Zoom meetings and send an email invite with the click of a button. To join a meeting, all your prospect has to do is click the meeting link in their email. There’s nothing to download, log in to, or sign up for. Make it engaging Use features to engage prospects and help start a dialogue. For example, if you’re in the home renovation business, ask your prospective customer to share a photo of their home and use the annotation feature to circle, highlight, and take notes on screen as you talk through design ideas. Have photos of past projects at the ready so you can share your screen and showcase your customer success stories. Delight customers with virtual classes and services
