PORTFOLIO
MARCONATOLLI 2013 / 2018 Portfolio 1
PORTFOLIO Hello, i am Marco Natolli. I born in Italy in 1979, travelled world wide, studied and lived in Venice and London, Since the 2013 i opened my own design company and i hope you like this selection of works, made since the beginning of Sushi Design Studio.
PRESS
4
LOGO DESIGN
12
CLOTHING
14
PARAMETRIC
18
PRODUCT
20
UI/UX
22
INFORMATION
26
POSTERS
28
Dorsoduro 1535b, Venezia +39 388 1814 723 sd@sushidesignstudio.com www.sushidesignstudio.com
Index 3
PRESS PINTALIA Pintalia is a Mexican network selling italian luxury decorative finishes for interior and exterior in South & North America.
PRODUCT CATALOGUE I take care of branding the company from scratch. This catalogue is focused on interior design luxury products, selling the best italian made finishes and frescos. In addition to this editorial project, i did 3D modeling/rendering, photo shooting and post production.
TARGET Luxury comsumers Retailers COUNTRY
Mexico / USA
YEAR
2015 / 2018
4 Portfolio
Portfolio 5
PRESS PLAYGEN PlayGen is the reference magazine for fans of the PlayStation world. First lunched in February 2006, it was previously named Play Generation. From Janaury 2018, after 148 succesful issues, it became PlayGen.
MAGAZINE PlayGen is a monthly magazine devoted to gamers, of any age, giving the right answer to their needs and expectations: news and thematic specials, previews and detailed reviews of the most awaited games, with a final opinion of the editorial staff experts, comparative tests to choose the best titles of any genre, tricks and solutions to the most popular games, posters and pratical guides. I started working for the previous Play Generation in 2017, for the pagination of all monthly contents. From the very fist issue of PlayGen, in 2018, i design the full layout, illustrations, pagination and composition of every magazine.
TARGET Gamers CIRCULATION 70,618 copies each month COUNTRY
Italy
YEAR 2017 / 2018
6 Portfolio
Flat iconset
Page selected from a reportage. Mads Mikkelsen on Death Stranding.
Portfolio 7
PRESS SILVANO BELARDINELLI Belardinelli is an interntional designer, artist of last millennium. He worked and cooperate with Picasso, Le Corbusier, Chagall and many other artists of the twentieth century, designing glass, painting, etching acquaforte.
BIOGRAPHY, CATALOGUE In occasion of Belardinelli’s last exhibit, his wife and grandson sent me a full archive of his works, from the first decades of the last century to recent days. It has been a real pleasure for me to design a tribute to his life, researching thru his past and present artworks, print together in an art catalogue that writes about all the life of Silvano Belardinelli: a friend, a teacher, a reference point for the man and the designer i am today.
TARGET Collectors COUNTRY
Italy
YEAR 2014
8 Portfolio
33 Silvano Belardinelli: selected artworks from the art catalogue.
Portfolio 9
PRESS BART DORSA
BART DORSA. KATYA
Bart Dorsa ia an american artist working in Russia. He came in Venice for his last exhibit, sponsored and organized from MMOMA (Moskow Museum of Modern Art), in the occasion of the 55th Biennale d’Arte Internazionale, year 2013.
TABLOID, CATALOGUE, ADV I worked and helped Biennale’s artists and curators since 15 years ago. MMOMA contacted me to design Bart Dorsa exhibit catalogue, plus every kind of advertising, banners, totem, presswall, merchandising and communication. We built up a great international team, we satisfied shortly and succesfuly all needs.
TARGET Collectors COUNTRY
Russia / Italy
YEAR 2013
10 Portfolio
Bart Dorsa - Katya, exhibit totem
Bart Dorsa - Katya, postcards
Bart Dorsa - Katya, art catalogue
Bart Dorsa - Katya, banner and presswall. Photo of Natasha Chernova, the art director
Portfolio 11
LOGO DESIGN
Den Hero - Hip Hop artist, Italy
Urban Farm House - Brewery, Italy
12 Portfolio
Mole - EDM producer, ITALY
FRANCO SCHIAVON G A L L E R Y #15 Schiavon - Art gallery, ITALY
Dryfe - Car sharing app, Italy
Lumenled - Led lamps, Italy
ZampaMia - Pet shop, Italy
4 Peak - Engineers, Ukrain
Barber Bunny - Clothing, Italy
VENICE OLFACTORY
VENICE OLFACTORY
VO - Perfume producer. Italy
Monkey Beats - EDM label
VENICE OLFACTORY Pintalia - Italian luxury, Mexico
Studio 071 - Interior designers
VENICE OLFACTORY
VENICE OLFACTORY
Pirati grafici - Network, Italy
VENICE OLFACTORY
Antonio Gonzalez - Designer, MX
CarMas - Carpentry, Italy
NO - Clothing, Italy
Portfolio 13
CLOTHING NO Necro Officina is a fresh streetwear brand born in Venice, Italy, from the idea of Alessandro Rizzo, Giovanni Seno and our beloved passed away friend and illustrator Marco Vielmo.
2013 COLLECTION I meet Marco Vielmo in a very difficult moment of his file. He was hill and depressed; the brand NO wasn’t producing clothing from the previous year. We had some good times and i helped kicking out some fresh new illustration for a new collection. One of the calligraphic works i made that year won an international contest and it has been published on the Typism 1 Book, together with artists such Luca Barcellona. We all miss you, dear friend, may you rest in peace.
TARGET Streetwear COUNTRY
Italy
YEAR 2013
14 Portfolio
NO - Calligraphy contest winner Published on Typism Book #1, Australia
NO Design - 2013 Collection Featured by AIGA, the professional association for design, USA
Portfolio 15
CLOTHING BARBER BUNNY
14.60
14.60
4 6.9
41.00
4 6.9
41.00
14
14
57.55
50.81
50.81
53.81
53.81
.99
.99
57.55
YEAR 2015 40.00
9.69
16 Portfolio
9.69
2.32
62.55
40.00
2.32 2.32
2.32
6.71
5.83 6.71
62.55
5.83 10.00
Italy
1.50
10.00
COUNTRY
1.50
TARGET Streetwear
CLOTHING EMPIRE CLOTHING
TARGET Streetwear COUNTRY
Italy
YEAR 2016
Portfolio 17
PARAMETRIC
Assioma - Phonogram EP, Italy 2016 Parametric torus model
Wishi - Integration EP, Russia 2018 Parametric skull model
18 Portfolio
Assioma - Upcoming 2018 Abstract parametric sphere.
Portfolio 19
Bulldog
PRODUCT MAVIVE Vidal Profumi Foundation was established in the 1900. Mavive is currently under the stewardship of the third and fourth generation of the Vidal family. Through innovative and intelligent solutions, Mavive creates successful products, for house brands or license brands, that are devoted to satisfying the desires of increasingly demanding consumers.
Wings
POLICE - PRODUCT DESIGN 1999: Mavive acquires the licence, Police, masstige sector. 2016: I worked in the creative departement for a later upcoming product, nowadays sold as Police Legend. I studied and designed many different concepts of artistic glass bottles.
Sparta
TARGET
Luxury cosmetics
COUNTRY
Italy
YEAR
2016
20 Portfolio
Portfolio 21
UI/UX ORIGINALMURANOGLASS.COM OMG is a leader artistic glass producer and internet store. Top ranked, optimized with SEO, it counts an average of 5000 daily visitors.
UIUX - WEB DESIGN I know the managers of the company since i was i child and i truly appreciate their succesful and innovative company setup model. Since the web shop potential could have been much higher than previous results, we met to optimize a new interface, in order to obatin an higher conversion from visitors to customers. I analyzed any kind of heatmap from the previous pages and studied all user behaviours. After months of planning, design and tests, the new interface is optimized for any kind of device, os and browser, focusing the attention on products, avoiding any kind of caotic dispersion, optimizing information, pointing straight to a better, faster and simplified user experience. It ends with an art sale.
TARGET
Luxury art buyers
COUNTRY
Italy
YEAR
2017 / 2018
22 Portfolio
Portfolio 23
UI/UX PINTALIA.COM.MX Pintalia is a Mexican network selling italian luxury decorative finishes for interior and exterior in South & North America.
UIUX - WEB DESIGN Wow, such an amazing experience. Pintalia is importing and selling thousands of products from Italy to the Americas, fully configurable for any taste and need, size or color. What makes this company succesful? A detailed marketing plan has been studied for 2 years, before we set up an international multi-level marketing offline/online commerce. We needed several companies and professionals to work on this project. At the beginning i teamed with LikeMLM and PigrecoLab, after i ended teaming with a local mexican company named NetZen. Now we have a detailed and parametric online catalogue, linked to a multi level ecommerce for retailers and customers. For what concerns design, i kept and high peception of italian luxury products, giving the best and simpliest user experience for any customer or visitor, new or elder.
TARGET
Luxury art buyers
COUNTRY
Italy
YEAR
2017 / 2018
24 Portfolio
Portfolio 25
INFORMATION io 2013 11 febbra +143 cm
16 aprile 1936 +147 cm
12
nov +15embr 1c e1 m
951
0 bre 2 icem m 23 d +144 c
17 fe bb +14 raio 197 0 cm 9
09
3 novembre 1968 +144 cm
25 dicembre 2009 +145 cm
66
9 bre 1 vem m 4 no +194c
24 d ice +14mbre 20 4 cm 10
0
1n ov +1 emb 43 re cm 201
6 19 re ob cm ott 45 15 +1
2
2 201 bre em cm nov 49 11 +1
8
22 d ic +1 emb 66 re cm 197
Legenda +200 cm +195 cm +190 cm +185 cm +180 cm +175 cm +170 cm +165 cm +160 cm +155 cm +150 cm +145 cm +140 cm +135 cm +130 cm +125 cm +120 cm +115 cm +110 cm
9
0 20 re m mb c ice 56 1 d +1
Acque alte eccezionali nel XX e XXI secolo
6 198 aio bbr 8 cm 1 fe +15
bre 1992 8 dicem42 +1 cm
6 novemb re +144 cm2000
16
nov +14embr 7 c e 20 m 02
History of the extraordinary high tides in Venice. Infographic published from Wikipedia.
Analysis of color preference by genre. Carmas, branding book manual.
STAZIONE DI CASTIGLIONE DI PEPOLI
IMBOCCO SUD
CANTIERE DI LAGARO
IMBOCCO SUD
CANTIERE DI VERANO STAZIONE DI VERANO MONTEPIANO CANTAGALLO
Detail of a landscape infographic for R.Zancan (full print size 2x4 meters). Biennale di Architettura, 2014, padiglione Monditalia.
26 Portfolio
Venice, the Map - Isometric illustrated map Limited artwork sold on Saatchiart.Com
VENEZIA Just let the magic happen.
Useful Information Population Genres
Population Age
Public Transport Map
Most used Sentences
Directions for Pedestrians
Postal Services
Water tranports
Va in cùeo da to mare Magnime ea mona
30%
35-60
20%
60-120
55%
Rats
Seagulls 5%
Magnasborae
Women
Unless your name is Jesus Christ, you cannot reach Venice by walking on the water. If you are not a millionaire or named like an an important movie star, locals won’t let you in with a big ship cruise without drawing a gun on your head. We recommend venetian public trasports: cheap indeed for evey pocket.
Ghe/te sboro
Muso da mona
Date cò un legno
Men Tumòr 80%
10%
100%
18-35
0%
10%
Pigeons 15%
60%
05%
2-18
20%
40%
0-2
Men
20%
Women 30%
Chei cani dei to morti
Goldòn Chea putana de to mare
You always know where you come from, but you never know where you are going. Just let the magic happen.
pointless to ask anyone the direction to the place you’d like to go. with the most important indications.
Forget about using your mobile, there’s no internet in Venice. Since the foundation of the city, pigeons are still in use as the best way to transmit messages and veneral diseases. Don’t miss your chance to feed them with grain and get shit on your head.
waterbus, also known as the “Ghost in Venice” for its peculiar punctuality, could let you browse through the smelliest canals for the simple cost of an euro per second. O estion of Life, the Universe, and Everything", locals will welcome you with love and respect, and sweeteners, sulphuric acid, acetone, red dye no. 2, scumm, axle grease, battery, acid and pepperoni.
POSTERS
28 Portfolio
Portfolio 29
POSTERS
30 Portfolio