GlobeAir - Brand Guidelines

BRAND GUIDELINES

1

INDEX

BRAND VALUES

4

THE SYMBOL

8

THE LOGOTYPE

12

BRAND PAYOFF

16

COLOURS PALETTE

18

ICONS AND ISOTYPES

24

TYPOGRAPHY

30

GRID SYSTEM

32

VISUAL CONE

40

COMPANY STATIONERY

44

CUSTOM INTERIORS

62

PARTNERS & AWARDS

70

RECOMMENDATIONS

72

3

BRAND VALUES Our brand values act as a reality-check which helps us to ensure that design, photography and written communications express the unique character of GlobeAir. Every piece of work needs to encapsulate and express something of each value, and should not contradict these values under any circumstances.

4

GLOBEAIR VALUES

SOLID RELIABLE SAFE TRUSTWORTHY QUALITY LEADER FOCUSED CONSISTENT

www.globeair.com

5

OUR AIR TAXI SERVICE

FLEXIBLE CONVENIENT EFFICIENT RELIABLE TIME SAVING AFFORDABLE COMFORTABLE SIMPLE

www.globeair.com

6

OUR PASSENGERS

BUSY DEMANDING LEISURE BUSINESS WEALTHY LUXURY STYLE DYNAMIC EXECUTIVE

www.globeair.com

7

THE SYMBOL The Globe is our unique and distinctive brand signal.

It should never be redrawn, rearranged or distorted.

It should be used only in the colour variants available in this document.

8

9

CLEAR SPACE X

X

X/2

When using the globe, in any case or application, please avoid any other element, logo, typography or bleed too close to the symbol. Please leave a consistent minumum clear space around as shown in this guide.

X

10

X

X

X/2

X

X

X/2

X/2

X

X

RECOMMENDED CLEAR SPACE

MINIMUM CLEAR SPACE

X

X

X

X

X

11

THE LOGOTYPE The logotype remains a constant bridge between the GlobeAir corporate identity and the new brand ‘payoff’ presentation. It’s weight and letterspacing should never be altered in any way and its relationship to the globe should be presented as established in these guidelines.

Note: The logotype should never be presented without the globe and it should be used only in the colour variants available in this document.

12

13

CLEAR SPACE

MINIMUM CLEAR SPACE X

y

X RECOMMENDED CLEAR SPACE

y

14

y

y

X X

MINIMUM CLEAR SPACE

X

X

X

X

X

RECOMMENDED CLEAR SPACE

When using the logotype, in any case or application, please avoid any other element, logo, typography or bleed too close to the symbol. Please leave a consistent minumum clear space around as shown in this guide.

X

15

BRAND PAYOFF Our payoff is simple and immediate, a catchy phrase that reaches straight to the hearts of consumers, reflecting all company values.

This claim should never be altered in any way and its relationship to the logotype should be presented as established in these guidelines.

Logotype and payoff will follow all rules of colour variants.

16

X X

z z X X

X

y

y

y

X

MINIMUM CLEAR SPACE RECOMMENDED CLEAR SPACE y

17

COLOURS PALETTE Corporate colors reflect our personality and shall not be changed at any time. Variants have been implemented to meet the needs of the creative minds, maintaining a homogeneous branding line. The diagrams help us to understand the correct and appropriate use of GlobeAir communication colours.

18

RED COLOR PERCEPTION

TOO CHILDISH VIOLENT DANGEROUS

PROFESSIONAL STABLE COMFORTING

TOO EMOTIONAL UNSTABLE INSECURE

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PRIMARY COLOUR

CORE COLOURS

CHROMATIC BALANCE

20

7622 C 3011 27 94 76 26 #822A2F

PANTONE RAL CMYK HEX

P 1-1 C 9010 0000 #FFFFFF

SECONDARY COLOURS

ADOBE® TIPS The perception of colors in this guide may change depending on the type of monitor, program or paper used to visualize them.

PANTONE RAL CMYK HEX

Do not sample or scan the guide as reference, please write the appropriate values manually and choose the exact paint code.

To avoid mismatching of colors, synch all Adobe® softwares with Bridge® using european pre-press CMYK Coated FOGRA39 (ISO 12647-2:2004).

PANTONE RAL CMYK HEX

188 CP 3032 16 100 65 58 #700D1F

PANTONE RAL CMYK HEX

BLACK C 9011 0 0 0 100 #000000

PANTONE RAL CMYK HEX

425 C 7043 0 0 0 80 #575756

PANTONE RAL CMYK HEX

1C 7047 0 0 0 20 #DADADA

CORE PALETTE Our red and white core palette is always to be used on visual materials inside and outside the GlobeAir environment.

For example: advertising, building exteriors, aircraft exteriors, customer service desk fascias, boarding pass and GlobeAir homepage.

Both red and white act as alternative base colours.

Red is good for clear orientation and branding while white offers a more relaxed presentation.

A deeper tone of red, black and silver grey are added selectively to create a premium accent.

The diagrams are a guideline for the balance of colour to be used on either a red or white base.

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PRIMARY PALETTE Our red and white primary palette is the basis of every visual communication.

Where it is necessary to use a third color, in the case of multicolored logos or decorations, we adopt an additional deeper red, tone on tone.

For a premium look consider using neutral UV varnish over the red background.

The main red must never be changed, it reflects our values, background and targets.

22

SECONDARY PALETTE Black and silver grey evoke technology, luxury and reliability. We use this combination when needed to show a particularly elegant dress, different from corporate red, such as envelopes for vouchers and folders for documents.

In case of printing we get the best feeling using a varnish overprint, black on black, eventually more contrasted with real silver foil and embossing.

In addition, black is suitable for credits in corporate videos.

23

ICONS AND ISOTYPES Isotype (International System Of Typographic Picture Education) is a method of showing social, technological, biological and historical connections in pictorial form. It consisted of a set of standardized and abstracted pictorial symbols to represent social-scientific data with specific guidelines

24

on how to combine the identical figures using serial repetition. It was first known as the Vienna Method of Pictorial Statistics (Wiener Methode der Bildstatistik), due to its having been developed at the Gesellschafts- und Wirtschaftsmuseum in Wien (Social and economic

museum of Vienna) between 1925 and 1934.

The founding director of this museum, Otto Neurath, was the initiator and chief theorist of the Vienna Method. Gerd Arntz was the artist responsible for realising the graphics. The term Isotype was applied to the method around 1935.

GlobeAir adopts the international isotype system to communicate efficently to any passenger.

In addition we set up design rules for a premium set of icons, reflecting the values of our brand and our customers needs.

ICONS DESIGN GRID

ICON FRAME

ICON RECOMMENDED SIZE

X

X√2

2X

ICON MAXIMUM SIZE

Respect these proportions for any icon and isotype communication.

25

COMBINING ICONS To list a series of icons, leave a empty clear space around them. The recommended size of this space is equal to the width of the icon’s frame.

X

26

X

X

X

X

CUSTOM ICONS This set of symbols is studied to interact with our customers and reflects our premium service.

SAFETY COMFORT PRIVACY

OPEN BAR PREMIUM CATERING

PET ALLOWED ON-BOARD

COMPLIMENTARY CONCIERGE SERVICES

PREMIUM QUALITY SERVICE

INTERNATIONAL CUSTOMER CARE 24/7

EXPRESS CARGO

MAINTENANCE SUPPORT

27

INTERNATIONAL SYMBOL SIGNS

GLOBEAIR USAGE

This system symbol signs was designed for use at the crossroads of modern life: in airports and other transportation hubs and at large international events. An example of how public-minded designers can address a universal communication need.

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International, national and local organizations had devised symbols to guide passengers and pedestrians through transportation facilities and other sites of international exchange.

Designedto communicate the required range of complex messages,

We adopt this internationational visual language and coordinate it using our color palette and grid system.

addressed to people of different ages and cultures, clearly legible at a distance.

This set of symbols was published in 1974 and more symbols were added in 1979. Nowadays this is the standard for ariways companies world wide.

TELEPHONE

MAIL

CURRENCY EXCHANGE

CASHIER

FIRST AID

LOST AND FOUND

COAT CHECK

BAGGAGE LOCKERS

ESCALATOR

ESCALATOR UP

ESCALATOR DOWN

STAIRS

STAIRS UP

STAIRS DOWN

ELEVATOR

TOILETS MEN

TOILETS WOMEN

TOILETS

NURSERY

DRINKING FOUNTAIN

WAITING ROOM

INFORMATION

HOTEL INFORMATION

AIR TRANSPORTATION

HELIPORT

TAXI

BUS

GROUND TRANSPORTATION

RAIL TRANSPORTATION

WATER TRANSPORTATION

CAR RENTAL

RESTAURANT

COFFESHOP

BAR

SHOPS

BARBER SHOP

BEAUTY SALON

TICKET PURCHASE

BAGGAGE CHECK IN

BAGGAGE CLAIM

CUSTOMS

IMMIGRATION

DEPARTING FLIGHTS

ARRIVING FLIGHTS

SMOKING

NO SMOKING

PARKING

NO PARKING

NO DOGS

NO ENTRY

EXIT

FIRE EXTINGUISHER

LITTER DISPOSAL

RIGHT (OR LEFT)

RIGHT AND DOWN

DOWN

29

TYPOGRAPHY ÂŤTypography is what language looks likeÂť Ellen Lupton

Gotham is an extremely large family of widely used geometric sansserif digital typefaces, developed for professional use, featuring four widths, eight weights, and separate designs for screen display.

Dynamic, modern, efficient, understandable, perfectly readable, we use it because it perfectly reflects our corporate image.

The right tone of voice to communicate to our passengers.

A detailed guide on the recommended dimensions, weights and thickness will follow.

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GOTHAM FONT FAMILY

PRE-PRESS TIPS

GOTHAM Thin GOTHAM Extra Light GOTHAM Light GOTHAM Book GOTHAM Medium GOTHAM Bold GOTHAM Black GOTHAM Ultra

THIS IS A "BOLD" TITLE

This is regular plain text written with Gotham Light.

THIS IS A "BLACK" TITLE

This is regular plain text written with Gotham Book.

Paper and digital displays react differently

Font Weight 9pt

with typography. Ink expands itself when

Font Weight 12pt

dropped on any absorbing paper. For a

Font Weight 9pt

correct, fluid and homogenous readability,

Font Weight 12pt

consider using a thicker typeset for white letters on black or coloured background.

GLYPH TABLE ! " # $ % A B C D E a b c d } ~ ¡ ¢ £ Ê Ë Ì Í Î Ï å æ ç è é ą ą Ć ć Ċ Į į İ ı Ķ ķ Ř ř Ś ś Ş Ǻ ǻ ǻ ǻ – — ‘ ’ ‚

& F

' G

( ) * + , . / 0 1 2 3 3 4 5 6 7 8 9 : ; < = > ?

H I J K L M N O P Q R S T U V W X Y Z [ \ ] ^ _ ` e f g h i i j k l m n o p q r s t u v w x y z { ¥ § ¨ © ª « ® ® ¯ ° ± ´ ¶ · ¸ º » ¿ À Á Â Ã Ä Å Æ Ç È Ð Ñ Ò Ó Ô Õ Ö × Ø Ù Ú Û Ü Ý Þ ß à à á á â â ã ã ä ä å ê ë ì í î ï ð ñ ò ó ô õ ö ÷ ø ù ú û ü ý þ ÿ Ā ā ā Ă ă ă ċ Č č Ď ď Đ đ Ē ē Ĕ ĕ Ė ė Ę ę Ě ě Ğ ğ Ġ ġ Ģ ģ Ħ ħ Ī ī Ĭ Ĺ ĺ Ļ ļ Ľ ľ Ŀ ŀ Ł ł Ń ń Ņ ņ Ň ň Ō ō Ŏ ŏ Ő ő Œ œ Ŕ ŕ Ŗ ş Š š Ţ ţ Ť ť Ū ū Ŭ ŭ Ů ů Ű ű Ų ų Ŵ ŵ Ŷ ŷ Ÿ Ź ź Ż ż Ž ž Ǽ ǽ Ǿ ǿ Ș ș ə ˆ ˇ ˘ ˙ ˚ ˛ ˜ ˝̦ Ẁ ẁ Ẃ ẃ Ẅ ẅ Ỳ “ ” „ † ‡ • … ‰ ‹ › ⁄ € ℗ ℠ ™ − � � � � � � � � � � �

@ a | É å Ą ĭ ŗ ƒ ỳ �

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GRID SYSTEM 15 REASONS TO USE GRIDS Grids Keep Your Content Organized It Will Make Your Job Quicker Your Type Will Thank You Collaborating With Other Designers Will Be Much Easier Balancing Your Design Will Get Significantly Easier You’ll Amp Up Your Multi-Page Layout Cohesivity Grids Will Enhance Your Visual Hierarchy Say Goodbye to Cluttered Layouts Say Hello to More Pleasing Designs You Can Break the Grid For Extra Impact Grids Are Highly Flexible Grids Can Help You Go Diagonal They Can Be Used Just About Anywhere Grids Can Encourage White Space Your Viewers’ Eyes Will Thank You

32

SUBDIVISION OF SPACE

This design grid has been studied to simplify and improve the layout of any GlobeAir visual communication, readable from an average distance of 30-50cm.

For examples: vouchers, envelope, letters, small posters, folders, A4 and A3 documents.

The working canvas shall be split in regular parts obtained with a modular distance equal to 12pt.

Every row height shall measure 36pt, the distance among rows is 12pt.

Every column width may vary proportionally according to the canvas

width, but the distance among colums shall be fixed to 12pt.

The baseline for any regular textual content is fixed to 12pt.

To obtain a perfect grid, center it to the canvas and use a number of rows and colums divisible by multiples of two and three (6, 12, 18, 24...)

The remaining clear space around (X) shall be left empty, as close as possible to 12pt.

Do not refer to these rules for bigger or more distant billboards, sings, plus everything else that will be seen from a distance or in motion.

12pt

36pt

12pt

12pt

X

X

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TYPE RULES

GRID SYSTEM TIPS FOR A GOOD HIERARCHY

HEADLINE Gotham Bold Font Height: 50pt Visual Height: 36pt Baseline: 48pt Clear Space: 36pt

Clear Space: 12pt

Headlines and titles shall be eyecatching but never too aggressive. When using a bold weight, consider a lighter tone of color. In this example you can see how silver grey (Pantone 1C) can balance perfectly the layout.

Content is important as well, shall be perfeclty readable and requires a good spacing among letters. Do not exceed with kerning, do not use a baseline lower than 12pt.

Remember that our customers are demanding and the way we communicate shall reflect professionalism, order, simplicity, efficiency: good design is a sum of these values.

Finally remember the visual experience of the observer.

When every text element uses neutral tones, any colored element will catch the attention of his eyes, therefore balance and use colors only to highlight important concepts or "call to action" areas.

TITLE Gotham Bold Font Height: 12pt Baseline: 12pt

CONTENT Gotham Light Font Height: 9pt Baseline: 12pt

Clear Space: 36pt

ICONS Height and Width: 36pt

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Example of Grid on A4 Canvas

35

A3, A4, A5, LETTER ADVERTISING SUBJECT FIELD Photography and or visual concepts

Any subject used for advertising, printing or communications shall not be cut or to close to the bleed. Please leave a clear space around the main figure as indicated.

The textual field shall be short, effective, readable, understadable.

At the end use a footer field for any icon, brandmark or contact information.

This guideline can be declined in the core, primary and secondary colour palettes.

Any typography and brandmark shall respect all the previous rules about space and colours.

CONTENT FIELD Explanatory and promotional texts

TIPS FOR A GOOD HIERARCHY Headlines and titles shall be eyecatching but never too aggressive. When using a bold weight, consider a lighter tone of color. In this example you can see how silver grey (Pantone 1C) can balance perfectly the layout.

Content is important as well, shall be perfeclty readable and requires a good spacing among letters. Do not exceed with kerning, do not use a baseline lower than 12pt.

Remember that our customers are demanding and the way we communicate shall reflect professionalism, order, simplicity, efficiency: good design is a sum of these values.

Finally remember the visual experience of the observer.

When every text element uses neutral tones, any colored element will catch the attention.

BRAND FIELD Brandmarks, links, contacts

36

www.globeair.com

TIPS FOR A GOOD HIERARCHY

TIPS FOR A GOOD HIERARCHY

Headlines and titles shall be eyecatching but never too aggressive. When using a bold weight,

Headlines and titles shall be eyecatching but never too aggressive. When using a bold weight,

consider a lighter tone of color. In this example you can see how silver grey (Pantone 1C) can

consider a lighter tone of color. In this example you can see how silver grey (Pantone 1C) can

balance perfectly the layout.

balance perfectly the layout.

Content is important as well, shall be perfeclty readable and requires a good spacing among

Content is important as well, shall be perfeclty readable and requires a good spacing among

letters. Do not exceed with kerning, do not use a baseline lower than 12pt.

letters. Do not exceed with kerning, do not use a baseline lower than 12pt.

Remember that our customers are demanding and the way we communicate shall reflect

Remember that our customers are demanding and the way we communicate shall reflect

professionalism, order, simplicity, efficiency: good design is a sum of these values.

professionalism, order, simplicity, efficiency: good design is a sum of these values.

Finally remember the visual experience of the observer.

Finally remember the visual experience of the observer.

When every text element uses neutral tones, any colored element will catch the attention.

When every text element uses neutral tones, any colored element will catch the attention.

www.globeair.com

www.globeair.com

37

BIG POSTERS

A larger format needs a simple and effective visual bait. We use a larger typography for short and direct messages, while the previous rules of size and harmony will apply to the following content.

In case of very big communications, the next paragraph will help you calculate the perfect dimensions for a good and effective design.

YOUR PRIVATE JET Headlines and titles shall be eyecatching but never too aggressive. When using a bold weight, consider a lighter tone of color. In this example you can see how silver grey (Pantone 1C) can balance perfectly the layout.

Content is important as well, shall be perfeclty readable and requires a good spacing among letters. Do not exceed with kerning, do not use a baseline lower than 12pt.

Remember that our customers are demanding and the way we communicate shall reflect professionalism, order, simplicity, efficiency: good design is a sum of these values.

Finally remember the visual experience of the observer.

www.globeair.com

38

YOUR PRIVATE JET

YOUR PRIVATE JET

Headlines and titles shall be eyecatching but never too aggressive. When using a bold weight,

Headlines and titles shall be eyecatching but never too aggressive. When using a bold weight,

consider a lighter tone of color. In this example you can see how silver grey (Pantone 1C) can

consider a lighter tone of color. In this example you can see how silver grey (Pantone 1C) can

balance perfectly the layout.

balance perfectly the layout.

Content is important as well, shall be perfeclty readable and requires a good spacing among

Content is important as well, shall be perfeclty readable and requires a good spacing among

letters. Do not exceed with kerning, do not use a baseline lower than 12pt.

letters. Do not exceed with kerning, do not use a baseline lower than 12pt.

Remember that our customers are demanding and the way we communicate shall reflect

Remember that our customers are demanding and the way we communicate shall reflect

professionalism, order, simplicity, efficiency: good design is a sum of these values.

professionalism, order, simplicity, efficiency: good design is a sum of these values.

Finally remember the visual experience of the observer.

Finally remember the visual experience of the observer.

www.globeair.com

www.globeair.com

39

VISUAL CONE The visual cone is a cone whose vertex is at the point of sight, or the eye.

Our visual field, in practical terms, is essentially the area of space that we can see at the same time. In other words, it refers to your field of vision or how far out peripherally you are able to see without moving your eyes or head. Generally speaking, the average field measures 60 degrees.

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DISTANCE OF THE OBSERVER

The human eye has a visual field sixty degrees wide.

To properly focus any content, it must fit in this cone.

Using Pitagora rules we are able to calculate the perfect average distance of the observer to focus a content.

Imagine to design a simple letter sheet 30cm high.

To focus this sheet our observer will position itself 30 * √(3) /2 centimeters away from the content: 26 centimeters.

How can this rule affect and help our design process?

If we use a specific type or element sized to be legible from 26 centimeters, we are also able to calculate proportionally the exact size it will need to be scaled if seen from any other distance.

X=

Y*√(3) 2

60° Y

X

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PROPORTIONAL SIZE

There is a fixed proportion that help us to calculate any missing size for our design.

A size A distance

=

B size B distance

30 26

=

600 520

60° A

We can use this rule, for example, to scale our typography considering the distance of the observer.

If the size of the headings was 50pt when designing on A4, it will be 1000pt if designing a 6 meters billboard.

600 cm

50pt/26cm=Xpt/520cm X=1000pt 9pt/26cm=Ypt/520cm Y=180pt

26 cm 520 cm

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B

30cm

HEADINGS FONT SIZE 1000pt Contents font size 180pt

600 cm

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COMPANY STATIONERY Branding GlobeAir on stationery is extremely important for our business.

It is what separates our excellent detail orientated company from the ones who overlook the minor aspects of the business.

The main benefit of having a stationery is that it acts as continuous marketing.

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BUSINESS CARDS

MARCO NATOLLI Progettista grafico T +39 388 1814 723 E marconatolli@gmail.com I www.globeair.com

GlobeAir AG | Polytec Strasse, 1 - 4063 Hรถrsching | Austria +43 7221 727 400 | ATU 63357619

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LETTERHEAD

We provide our official marked paper plus a complete layout for Word documents, including a fixed footer with GlobeAir brandmark and payoff.

On third-party computers, we can not use our commercial fontset, which is replaced by the free Google version Montserrat.

For a correct readability we recommend: HEADERS: Monstserrat Black 36pt - Core red TITLES: Monstserrat Black 11pt - Core red CONTENTS: Monstserrat Light 9pt - Black

GlobeAir AG | Polytec Strasse, 1 - 4063 Hรถrsching | Austria +43 7221 727 400 | ATU 63357619

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JOB POST

We provide our official layout for Job posting documents in word format, including a fixed footer with GlobeAir brandmark and payoff.

On third-party computers, we can not use our commercial fontset, which is replaced by the free Google version Montserrat.

For a correct readability we recommend: HEADERS: Monstserrat Black 36pt - Core red TITLES: Monstserrat Black 11pt - Core red CONTENTS: Monstserrat Light 9pt - Black Use only certified and approved photographic material.

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Be part of our continuing growth story!

We are always looking for talented and passionate people with the ability to hit the ground running and achieve results. People who work at GlobeAir have an international background, are flexible and thrive in a dynamic and innovative environment. Due to the dynamic expansion of our team, we are looking for an experienced and passionate aviation enthusiast to join our ambitious team as a Crew Logistic Manager.

CREW SUPPORT MANAGER / TRAINING ASSISTANT About the position: • Crew rostering: - Strategic crew planning for a fleet of 16 aircraft - Long term roster planning • Short term troubleshooting on the day to day crew schedule • Fleet optimisation in regards to crew planning parameters • Management & organisation of all crew logistics including travel arrangements & accommodation • Scheduling of crew aircraft trainings in coordination with the training department Requirements and qualifications: • Extensive experience in the field of travel industry (Business Travel Agency) would be a plus • Excellent English (verbal & written) • Very good MS Office skills, and comfortable in using other software packages • Team oriented and stress tolerant • Good interpersonal and communication skills, ability to motivate others and keep a positive environment • Flexibility to work shifts, weekends as well as overtime • Problem solving skills and the ability to use self-initiative • Good negotiating and decision making skills • Distinctive analytical and conceptual thinking • Strong intercultural and social competence with high level of discretion • General interest in all aspects of flight operations What we provide: • Austrian employment contract including enrollment on Austrian heath care and pension system.

• Annual gross salary 30.800€ (compensation negotiable according to skills and qualification) • 20 days paid holidays.

This position is based in Hörsching, Austria.

We look forward to receiving all the application in English on SmartRecruiter platform at the following link: https://www.globeair.com/en/contacts/careers/

POWER POINT SLIDES

We provide our official layout for PowerPoint presentations, including a fixed footer with GlobeAir brandmark and payoff.

On third-party computers, we can not use our commercial fontset, which is replaced by the free Google version Montserrat.

For a correct readability we recommend: HEADERS: Monstserrat Black 36pt - Core red TITLES: Monstserrat Black 16pt - Core red CONTENTS: Monstserrat Light 16pt - Black Use only certified and approved photographic material.

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ENVELOPES

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CORPORATE SUIT

JACKET • Gunmetal gray Blazer SHIRT • White shirt TIE • Core red Tie ACCESSORIES • White globe embroidery on the left pocket • Gold Pin on the left pocket • Golden Tie clip • White Pocket square

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PILOT SUIT

JACKET • Gunmetal gray Blazer or Blue navy Blazer • Golden Degree levels on the wrists based on the pilot's experience • Golden winged pin with core red Globe on the left pocket SHIRT • White shirt TIE • Core red Tie ACCESSORIES • Golden Tie clip

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PAPER CUPS

Hot and cold drinks in personalized paper cups.

Thanks to the double wall any drink stays warm for a long time with no danger of burning your hands.

In order not to overturn even one drop, optional lids are available.

• • • •

13cm 9,3cm

filling temperature max.

80 ° C uncoated, matt or glossy external side white plastic lids suitable for contact with food, tasteless and odorless

0,3cl

28cm

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PAPER BAGS

58

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DRY FRUIT AND SNACKS

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SUNCARE SACHET

CARD BOX

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CUSTOM INTERIORS We created four different interior versions to meet the style of the most discerning traveler.

All the materials are sourced in Europe and are fully certified by Europe´s agency for flight safety, EASA and Austria´s Civil Aviation Authority.

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GADESIGN BRANDMARK

The newly refurbished cabin style are created by GA design, the GlobeAir branch that deals with interior design.

Gadesign respect all the guidelines of this manual, but adopts its own bandmark.

Colours palette, grid system, typography scheme and any other design rule remain unchanged.

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JET PILLOWS

The embroidery with the logo must be positioned in the absolute center of each pillow, only on the front side, always visible to each customer.

The back of the cushion must remain empty to be comfortable and soft.

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CONTEMPORARY CONTEMPORARY INTERIOR SET

SEAT

SIDE CLADDING

Leather crema Leather crema Alcantara

STICHES COLOUR

BACK WALL

Leather

Fabric

CAN HOLDER

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CARPET

Existing

Seam

Leather insert

Carpet

AMBITION AMBITION INTERIOR SET

SEAT

SIDE CLADDING

Leather Paris

STICHES COLOUR

Leather Paris

BACK WALL

Leather

Fabric

CAN HOLDER

CARPET

3M Carbon

Seam

Leather insert

Carpet

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ELEGANCE ELEGANCE INTERIOR SET

SEAT

SIDE CLADDING

Leather Barcelona Leather Barcelona Alcantara

STICHES COLOUR

BACK WALL

Leather

Fabric

CAN HOLDER

68

CARPET

Piano black

Seam

Leather insert

Carpet

MODERN MODERN INTERIOR SET

SEAT

SIDE CLADDING

STICHES COLOUR

BACK WALL

Leather

Fabric

CAN HOLDER

CARPET

Piano black

Seam

Leather insert

Carpet

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PARTNERS & AWARDS BRANDS Rules for a correct usage of any partner or award brandmark.

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REGULAR USE ON WHITE

All brandmarks insert in our communications shall keep their original shape and colours on any white background.

WHITE USE ON COLOURS

In case of coloured backgrounds, all brandmarks insert in our communications shall use their original shape and negative white colour version.

EXPORT PREIS 2016 GOLD

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RECOMMENDATIONS AND PROHIBITIONS To best use the rules of this manual, we recommend that you read and understand the following suggestions.

Design and communication are technical disciplines and we hope that each of you will be able to give the best out of every creative form that regards GlobeAir.

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1

RESPECT THE PROPORTIONS Symbols, letters, logos, characters and photos have been designed with an aesthetic and functional sense. No element should be lengthened or tied up in every way.

X

2

✓

NOTHING OBLIQUE The human eye has a sense of reading.

We do not want to confuse our customers with oblique and unreadable elements.

X

Let's show ourselves solid and professional, simple and effective.

✓

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3

SPACE IS AN ELEMENT Empty space is not a waste of material, it is used to give the proper importance to any content. Any element, too close to another or to the edge of the canvas, is difficult to

X

4

â&#x153;&#x201C;

COLORS ARE EMOTIONS The corporate colors follow a thorough psychological study and shall not be mixed or changed. The incorrect or random use of color disorientates the customer and moves

X

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read and loses its value. We encourage the correct use of clear spaces as a backbone of any composition.

him away from the way we communicate, from the values of the brand, from our common goal.

â&#x153;&#x201C;

5

TONE OF VOICE Typography represents our tone of voice seen from the eyes of the world. The Globeair tone must remain stable, comforting, pleasant and unchanged.

GLOBEAIR

Do not use different fonts to communicate.

✓

X

your pr ivate jet

6

BE CONCISE BE EFFECTIVE The average level of attention is very low. We can not expect anyone to listen to us any further. An effective message must attract attention and be understood in a Omnisini quam est, soloratem dolecabo. Pa idunt eiumqua simus, sequias remporro doluptiis alis dolum abo. Agnis quo doluptae dis apis et eum sum as nis sum cum faccum venimus asimilique et pelessitat laces et, nescidu cidusa volluptam la cum quiam exerera eruptium aperatquunt landus qui doluptatest volorib usandignim qui dolut et molorpor sum nis ped earis eos solupici repedis des eum volore voluptatur asped mi, sita expliqu atiunto dit vendior audae eum quid que venia eaquam volorru mquiaepremo et, ulparum quatur reptatis dolestotatem rempore precaborecto quae ius conserae vent andes quas con nossinis eaqui duciis sequi que rest, il invenis evero minveni taecus molupta quo ium hicabo. Aximini hitaspic tem ex elliber emporia dolor mincium nobitat ionecto eatet volum raepudi quas experep udiscidel molut am, et et evene laborib erchillum, con repro volor aliquid emporiantis etur, quam fuga. Et anda plabo. Itas sectem sus dolescitaque eaquibeat amus enita quias et, sed molupidi ducit qui desciis minvent eos solut eat porerumquam aliquatur, quaturi bearcietur?

Es repersp editaquas non et voloritiam, sit maio voluptaqui doluptur, oditis aut laut ulpa quatur as atusdae inciaspelis alis aut acea pliquiatur moluptur sant esendipsam ea soluptam nihilliquo inis porios anis namust, ommolor eperibusa quiam, sundam duntibus, utetur, cullibe atempor ehenientures eicabo. Re pedicim inianihilit idusam, simusandant.

Bero mod unt as erum exeritiis et as estio. Nem sequi sumenihil intiamet quatum fugit imoleni hilibus.

Voluptaque nobit esequas quat dolore nonsequid quas earion res erum aut alicienis et volori ut odistio reptatecus.

Totassi nusciaecab iducium reribusam sust magnatquas intia voloriorem necabor iorest, eictota tectior atusdant eost faciis exerspid quiate nossit, quia dolorum autem doluptatur rerum qui andunt,

X

few words, the right time not to tire the customer.

✓ Fly in Europe with the leading air taxi operator and save € 300 on your next journey.

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7

ORDER AND HIERARCHY Each element must be weighed with its importance in the whole ensemble, so it must be evaluated with precision.

When everything is in the foreground, nothing is important.

When there is a right proportion between the elements, the whole ensemble acquires a fluid and correct meaning.

X HEADING

WHAT WANT TO SAY 8

Fly in Europe with the leading air taxi operator and save € 300 on your next journey.

BRANDING WITH STATIONERY We have coordinated the communication and marked each type of support, do not enter brands of other companies that are not relevant to the GlobeAir market, either use

X

76

✓

different colors on our stationery.

Use exclusively our customized supports.

✓

9

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POSITIVE MOOD Each element has been coordinated and balanced for an effective and pleasant communication.

Be positive, win the customer, be pleasantly remembered.

Choose photos carefully and select the ones that are most appropriate for correct and positive communication.

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GlobeAir Brand Guidelines Version 1. May 2018

For further information please contact: www.globeair.com +43 7221 727 400 design@globeair.com This version of the brand guidelines supercedes any previous versions, which should be discarded.

Please ensure all use of the GlobeAir brand complies with any applicable regulations and has been approved by a GA representative.

Photography subject to license.

Do not reproduce without permission.

Written and printed in Italy by Marco Natolli, Sushi Design Studio www.sushidesignstudio.com | sd@sushidesignstudio.com | +39 388 1814 723

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Proud member of:

Awarded by:

EXPORT PREIS 2016 GOLD

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Polytec Strasse, 1 - 4063 Hรถrsching - Austria T +43 7221 727 400 design@globeair.com www.globeair.com