Sanremo Highlights #14

NO. 14 2023/24

WORLDWIDE

Global conversations: insights and stories from coffee communities all around the world

D8: GAME CHANGER

A new single boiler platform, to empower coffee professionals in an ever-evolving industry

ENGLISH

YOUR OPINION

Roasters and baristas put our X-One and YOU to the test: read what they had to say

46 WORLDWIDE

3

EDITORIAL

4 PRODUCT PREVIEW

Carlo

de Sordi

Chief Executive Officer

21 EVENTS & EXHIBITIONS

D8: GAME CHANGER

A new single boiler platform, to empower coffee professionals in an ever-evolving industry

KIT YOU / KIT CUBE

Determine your style, choose your kits

63 BEYOND THE MACHINE

SIGEP / RIMINI ITALY

Martin Showcases Café Racer

THE AMSTERDAM COFFEE FESTIVAL

A vibrant coffee community experience

SPECIALTY COFFEE EXPO / PORTLAND

Shine like a diamond (sponsor)

WOC & WCC / ATHENS

Sanremo Family at World of Coffee

KENYA NATIONAL BARISTA CHAMPIONSHIP / NAIROBI

How top quality fuels imagination

CREATIVE COFFEE WEEK / SOUTH AFRICA

Coffee nurtures community

SOUTH AFRICA

Discovering South Africa's growing coffee scene

UNITED KINGDOM

London hub & showroom debut

GERMANY

Introducing the X-One in Germany

SAUDI ARABIA

Riyadh’s new showroom opens

AUSTRALIA

Developing knowledge Common vision

CAFÉ CON PASIÓN

Javier Lopez Salido Export Manager Sanremo Iberia

MEET ELISA

Elisa Checchin

Marketing Manager Sanremo

JUST IN TIME, TOTAL QUALITY

Gianluca Vecchioni

Chief Operating Officer Sanremo

74 SANREMO STYLE

78 SOCIAL LIFE

MACHINES WITH SOUL

Adaptable beauty and style

INSTAGRAM COMMUNITY

44,000 ways to experience coffee

Your Symphony of Flavor

EDITORIAL

Anticipation is growing for HOST 2023: an event that has always been important to us, given the interest it arouses and the relationships it fosters.

In the past, HOST has been the setting for the launch of products that have marked crucial milestones in Sanremo's history: Opera (2013), Café Racer (2015), F18 (2019), YOU and X-One (2021).

Once again, we are introducing a revolutionary new product: not a “simple” product, but a real platform of tools that will have a profound impact on the world of single boilers.

We have named it D8: in reference to the starting position of the black queen on the chessboard. A name that evokes the purpose of this machine: to offer coffee professionals a powerful, versatile and dynamic means to compete.

After HOST 2021, we had set ourselves the goal of developing and presenting at HOST 2023 a solution capable of bringing Sanremo's iconic, exciting and distinctive performance and style to the single boiler segment.

A challenge faced by mapping and reviewing our processes (from design to industrialisation and sales), concentrating the efficiency and sustainability of a modern industrial design to combine performance and innovation with intuitive and user-friendly operation.

This work was possible thanks to an exceptional team of professionals from all sectors and departments of the company. The result, the D8, which manages to bring together in a single platform all the features from the previous range of Sanremo Single Boiler machines updated with the latest technology.

The D8 provides different configurations and can be customised with a wide range of both technical and aesthetic options. Possibilities that make each machine potentially unique and highly responsive to the personal needs of baristas and roasters alike, thanks also to the use of IoT for remote control.

None of this would have been possible without the People of Sanremo. I want to thank everyone who has worked tirelessly on the D8 project and all those who form a part (now or in the past) of the Sanremo project, providing passion and team spirit.

Every man and woman in our team, from the most visible to those working behind the scenes, has contributed to making Sanremo what it is today.

It is thanks to their dedication, even in difficult times and under testing conditions such as the present, that I feel satisfied and positively confident about the future.

Carlo de Sordi

D8: GAME CHANGER

A new single boiler platform, to empower coffee professionals in an ever-evolving industry

D8 is the starting position of the black queen on the chessboard. D8 has been designed to emulate the queen of chess: an extremely powerful and dynamic tool, the best ally for developing a winning strategy in your coffee business.

D8 is a modular platform of professional espresso machines, featuring a single boiler configuration that can be tailored to the various needs and requirements of baristas and roasters

It’s in moments of instability that breakthrough ideas are born. It’s in times of uncertainty that a change in strategy is needed.

The coffee industry is going through one of these pivotal phases: everyone involved is facing a series of complex challenges and dynamics that demand the ability to innovate, as well as foresight, strength, and resilience.

In this ever-fluctuating and highly competitive context, every decision becomes crucial. Every move must be carefully considered.

D8 PRO is a specific configuration of the platform with aesthetic and technological components that enhance the level of performance compared to the base model

In every new project, Sanremo Coffee Machine prioritizes understanding the market and is determined to find innovative solutions for the needs of coffee professionals. Deeply aware of the dynamics of the global coffee industry, Sanremo has chosen to make a bold move: bringing high technology and its distinctive design into the professional single boiler machine segment. Introducing D8, a product molded by the times we are living in, capable of meeting the real needs of those facing the current challenges of the coffee world and planning their future with clarity.

The Black Queen

The platform offers a variety of combinations that make it adaptable to the needs of a highly diversified target audience, encompassing both functional aspects and investment considerations. In particular, thanks to the innovative thermohydraulic system composed of a new stainless steel boiler and adjustable temperature groups, along with the 7-button keypads, this new model ensures consistent quality and performance combined with excellent usability.

D8 is a versatile and highly customizable modular platform, both in technology and aesthetics

In the platform, two main configurations have been defined:

D8 (basic model)

Standard features: Insulated stainless steel boiler –Temperature regulation for the boiler –and extraction groups –ECO mode –

Both D8 and D8 PRO configurations can be further expanded through the addition of commercial packages that bring technological and aesthetic enhancements:

Additionally, OPTIONAL features are available for all machines:

PERFORMANCE

D8 PRO

Additional standard features:

– Independent temperature control for each group’s extraction

– Digital display for more intuitive management of operational functions and machine control

– Workspace illumination (dimmable)

– ECO PRO mode

LIGHTING Workspace illumination (standard and dimmable on D8 PRO)

COMFORT A set of ergonomic improvements (standard on D8 PRO)

IOT Remote connectivity via App/WebCloud

CUSTOM Extensive customization and side panel lighting (D8 PRO only)

Cup warmer, AutoSteam, Cash Register.

STYLE

Copper Gold

D8 PRO / TOTAL WHITE

Champagne

With D8, Sanremo Coffee Machines completes the renewal of its product range with a unified ‘look and feel’.

Now, even in the Single Boiler segment, it’s possible to customize your coffee machine with colors and materials that reflect both your business and personal style. D8 is available in the standard color options of Total Black or Total White, as well as Extra Copper Gold and Champagne variants.

DETERMINE YOUR STYLE, CHOOSE YOUR KITS

Thanks to their custom kits, the YOU and CUBE have the right style for any environment

The YOU and CUBE make it even easier to express your coffee vision: the side panels, handles and filter holder can be customised to suit your style or to match the mood of your venue.

Choose between the boldness of leather and the elegance of wood, in three different colours or impress with the exclusivity of Extra finishes.

Find out more

LEATHER

MOUSE

TAUPE

EBONY

CUBE is not just a work tool, but a style statement. Make it even more personal with magnetic side panels, in wood or natural leather finish, to coordinate or contrast with the filter holders and levers.

Choose from Onix Black, Snow White, Stainless Steel and start personalising

WOOD

OAK

ROSEWOOD

WENGÉ

Onix Black / Oak Kit

Snow White / Oak Kit

Stainless Steel / Oak Kit

Magnetic panels

Filter holder Lever

Choose from Total Black, Total White, Black & White and start personalising

WOOD

Filter holder and levers available in light or dark wood

OAK

ROSEWOOD

WENGÉ

Total Black / Oak Kit

Black & White / Oak Kit

Total White / Oak Kit

Levers

Filter holder

Three shades of natural leather, oak, rosewood or wenge on the sides give your YOU a touch of elegance. In the EXTRA versions, the leather is embellished with studs and accented with trendy colours to create character that wants to be noticed

EXTRA

LEATHER

MOUSE

TAUPE

EBONY

SELECT YOUR MODEL

Aquamarine

Champagne

Hot Pink

Choose the style of Special Edition models

Enhance the taste of your coffee with a complete sensory experience. The sparkle of the studded pattern stands out on the leather sides matching the supporting elements. The highly sought-after Champagne, the bold Hot Pink, the cool Aquamarine or the sparkling Copper Gold: which style do you identify with?

Find out more

MARTIN SHOWCASES CAFE RACER

•••

Visitors from 155 countries gathered in Rimini for the professional dessert fair

SIGEP / RIMINI ITALY 21 – 25 January 2023

The enthusiasm of Martin Shabaya and the Café Racer were the highlights of the Sanremo booth at the 44th edition of Sigep, the Dolce World Expo.

As every year, the event drew many coffee lovers, dessert professionals and private individuals from all over Italy and 155 other countries to Rimini: an exceptional opportunity to introduce the Sanremo models to the general public and have them tested.

Our team of experts and Martin literally embraced the warm Italian community, who were able to see the YOU and the X-One live at work. Also at the coffee stations available to baristas, coffee roasters and lovers of good coffee are the Cube, F18SB, F18 and the iconic Café Racer.

Sharing our passion for coffee is always exciting, an experience we look forward to enjoying again at future live events.

A VIBRANT COFFEE COMMUNITY EXPERIENCE

THE AMSTERDAM COFFEE FESTIVAL

30 March – 1 April 2023

•••

Alongside the world's best roasters! Sanremo was the official sponsor of the Roast Masters Competition

In the heart of the Amsterdam Coffee Festival, Sanremo was once again able to share its passion with the international specialty coffee community.

Every year, ACF offers the opportunity to network with a whole range of industry players, and the Sanremo booth becomes a platform to give visibility not only to the coffee machines, but also to the roasters that use them. By putting the tools provided by Sanremo to the test, roasters can let the guests at the trade fair taste their blends, prepared to perfection. The booth thus became a meeting point for coffee lovers from all over the world.

This year, Sanremo decided to sponsor the Roast Masters Championship. The Café Racer and X-One were the official machines of the competition between specialty roasters and this allowed the performance of both models to be tested under pressure.

The Café Racer and X-One were the official equipment of the competition between specialty roasters

••• Professionals demand the highest quality, but also efficiency and stability

“It’s always nice to see familiar and new faces and to share a cup of coffee, a few words and a laugh together. - said Maarten Meijer, sales manager and product specialist at Sanremo Nederland - For us it is essential to be part of the coffee community! I believe that what attracts the public to our booth is the combination of the quality of the products, the extraordinary coffees offered by the roasters, and the warm and welcoming atmosphere that Sanremo knows how to create”.

The feedback from visitors was positive: “So many eyes lit up, especially at the sight of the new X-One grinder”.

In Amsterdam, the Sanremo team received further confirmation: professionals demand the highest quality, but also look for efficiency and stability. And this is precisely what Sanremo aims to offer the market.

SHINE LIKE A DIAMONDSponsor

SPECIALTY COFFEE EXPO

PORTLAND

21 – 23 April 2023

•••

The partnership continues between Sanremo and North America's most important event dedicated to specialty coffee

Exciting and highly anticipated, the Specialty Coffee Expo 2023 lived up to the hype: the Portland event was a triumph of novelty, competition and love for coffee.

Sanremo was present with a dual role: Diamond sponsor of the Expo and title sponsor of the “Roaster Village”.

One of the most exciting aspects was precisely the sponsorship of the Roaster Village. It is here that the desire to experiment can be felt at its most intense and new trends in the world of coffee can be discovered at their inception. Thanks to this event, Sanremo had the opportunity to network with micro-roasters and small importers of green coffee, who often do not have high-profiles but are key players in the sector.

•••

Sanremo will again be Diamond sponsor of the Expo and title sponsor of the “Roaster Village” in 2024/2025

At the official Sanremo booth, the undisputed star was the single-group multiboiler YOU, which has just been launched on the US market. With its cutting-edge features and compact, striking design, YOU has captured the attention of enthusiasts and industry insiders alike. The highlight was the Latte Art Throwdown. The prize at stake, the new YOU. The competition was astounding, both in terms of the creativity and expertise of the participating baristas, and also due to the support they showed each other. Once again, Sanremo was proud to stand by those who seek the highest quality in the preparation of the world's best-loved drink.

WE PUT YOU TO THE TEST

During the Specialty Coffee Expo, the YOU was tested, examined, stressed and operated to its full potential. Two days of intense work, under the scrutiny of demanding, creative and very sharp-minded professionals. Here is their feedback

TOWER 15 COFFEE PACIFIC PALISADES (CALIFORNIA)

It was Jacob who had fun with the YOU for Tower 15 Coffee: “After studying it for 20 to 30 minutes, I could see it was a great machine to use. I understood how to best extract our singleorigin coffee in just 20 minutes. I love the fact that the pre-infusion settings are really customisable and that it allows you to save custom profiles on the menu so that you can quickly go back and use them again and again, as many times as you want”.

MOOD CUP JERSEY CITY (NEW JERSEY)

Evan from Mood Cup focused on how to enhance a particular espresso blend: a coffee fermented with peach pulp. “I wanted to enhance the fruity notes of our coffee”, he explained, “and I experimented with different time and pressure values for pre-infusion. I learnt how to work with the manual settings of the YOU and was able to bring out the fruity flavour of the peach”. “I would like to test this machine again”, Evan added, “to better understand how to manage the temperature and how to save my profiles... in just 2 days my experience with the YOU has been great!”.

SORELLINA COFFEE EDMONTON (ALBERTA, CANADA)

“I would love to have a YOU at home so I could play around with it”, was the enthusiastic reaction of Sarah, a barista at Sorellina Coffee. “This machine has so much interesting potential and I feel I have only begun to explore it. In particular, I would like to find out more about the pressure setting options and the effects this has on extraction. The steam is perfect and the interface layout is very intuitive. Truly a remarkable machine”.

PORTLAND APRIL 21-23, 2023

PALACE COFFEE COMPANY AMARILLO (TEXAS)

At the Palace Coffee Company booth, the YOU was put to the test by a team of 11 people. “We were definitely impressed by this model”, said Robert, Palace's director of coffee. “The design is attractive and the performance is really consistent in terms of both temperature and pressure. Also, the manual control paddle is really easy to use”.

“Personally”, added Robert, “I really appreciated the steam wand: perfect for frothing milk easily and quickly. The boiler also heats up quickly. I am really impressed in general by all the features of the YOU”.

SANREMO FAMILY AT WORLD OF COFFEE

The stars of the booth are the Café Racer customised in honour of WOC, the YOU Special Edition and the passion of the Sanremo coffee champions

With a packed programme of activities, the World of Coffee 2023 in Athens was a concentration of enthusiasm and innovation. For the occasion, Sanremo brought in coffee expert Hugh Kelly, who held workshops and practical demonstrations exclusively for visitors to the booth

Hugh's experience and passion fascinated and inspired the participants and also the Sanremo team itself. As always, sharing and direct contact are strong incentives to improve and overcome both large and small obstacles. Other guests of honour at the Sanremo booth were the roasters, invited to experience firsthand the performance of the iconic Café Racer (customised for the occasion with a total blue livery) and the versatile YOU (in the Special Edition Copper Gold).

It was an opportunity for everyone to appreciate the potential of the Sanremo machines, tasting the fine coffees of the roasters who were willing to put themselves to the test with us. See you at the next WOC.

Roasters experienced first-hand the performance and potential of the Sanremo tools

HOW TOP QUALITY FUELS IMAGINATION

KENYA NATIONAL BARISTA CHAMPIONSHIP

NAIROBI

4 – 6 May 2023

Last May, the Kenya National Barista Championship was held in Nairobi. A true celebration of Kenya's vibrant coffee culture. Sanremo was present as Platinum sponsor of the event. Our team was impressed by the talent, creativity and passion shown by the competing baristas.

Official competition machine, the Café Racer. The aspiring champions were able to explore its range of controls and features in depth. Many were surprised by its precision and performance, which helped them extract the flavours they wanted from each coffee bean, exceeding even their own expectations.

“Watching the Café Racer in action”, Martin Shabaya, Sanremo brand ambassador, tells us, “the baristas felt inspired to push their limits, to experiment with different techniques and to perfect their skills. Both the more experienced and the newcomers felt their passion and desire to engage in their work reinvigorated”.

Beyond the competition, the Kenya National Barista Championship 2023 had a strong impact on the local community of baristas, roasters and coffee enthusiasts. He emphasised the importance of providing professionals around the world with the best tools to unleash their full potential.

For Sanremo, it was an incredible opportunity to spark conversations and discuss the pursuit of excellence and the role of collaboration in creating unforgettable coffee experiences.

COFFEE NURTURES COMMUNITY

From 26 to 28 July, the city of Durban was the venue for an event that brought together coffee enthusiasts, experts and industry players from across Africa and beyond: Creative Coffee Week 2023.

26 – 28 July 2023

3 days of community, sharing and celebration, with much food for thought on global coffee issues

Among the highlights of the show was the official launch of the X-One grinder, presented by Martin Shabaya and Andrea Zamprogno with a demo that closed the opening day. Sanremo's latest innovation was enthusiastically received, and met with a public that was extremely interested in the latest technological innovations

Despite the challenges, the South African coffee scene is vibrant, up-to-date and aware of global trends: from the role of women in the industry to the use of artificial intelligence in roasting.

•••

The official launch of X-One in the South African market also took place during the event

Between tastings, competitions and debates, CCW 2023 was an exciting time of coming together and taking stock for the South African coffee community, but that was not all! Bringing together coffee specialists and connoisseurs from all over the world with local producers and professionals, the event placed a strong emphasis on networking and comparison between different generations and nations

“Creative Coffee Week was an extraordinary experience that allowed us to bring together a wealth of knowledge and excellent coffees”, Martin Shabaya enthusiastically commented. “The event highlighted the importance of collaboration between the different players in the sector and the innovative power that links between people have.”

DISCOVERING SOUTH AFRICA'S GROWING COFFEE SCENE

A 3-stage Roadshow to introduce the YOU and the X-One to the South African coffee community

Cape Town, Johannesburg and Durban became three special places for Sanremo. These are the three stages of the Sanremo Roadshow in South Africa, which last July gave Martin Shabaya and Andrea Zamprogno the opportunity to meet and engage with the local coffee community. A triple encounter that will long be remembered by the Sanremo Team for the warmth and enthusiasm with which it was received.

The Roadshow, organised by Sanremo South Africa, was structured over seven days of travelling masterclasses, dedicated to technology and the quest for excellence in the cup, and concluded with participation in Creative Coffee Week.

Cape Town, Johannesburg and Durban became the stages of a common journey towards excellence in coffee

Between creativity and technology, Martin Shabaya and Andrea Zamprogno have impassioned and inspired

With his experience and humour, Andrea Zamprogno, technical project manager for Sanremo, took the Roadshow participants on a proper immersion into coffee technology, delving into the features of the YOU and the X-One in particular. Andrea's passion was contagious and his ability to clarify even the most refined functionalities of the new Sanremo models left a lasting impression on all those who attended the tour's technical sessions.

Martin Shabaya delighted the audience with his artistry and his tireless search for the perfect cup. The Sanremo brand ambassador showed that the journey to perfection starts with the bean and culminates at the moment of extraction, thanks to the right tools. South African coffee specialists were fascinated by Martin's dedication and found renewed enthusiasm for the intricacies of coffee making.

“Sanremo South Africa is deeply proud to have hosted Martin and Andrea, and to have created an opportunity for local coffee connoisseurs to experience the technology and spirit of Sanremo at first hand”, reports marketing manager TiaMishel Naidoo. “The Roadshow has come to an end, but the journey towards excellence in the world of coffee continues”.

LONDON HUB & SHOWROOM DEBUTHeart of Kensington

Sasa Sestic, Hugh Kelly and Professor Chahan Yeretzian inaugurated the London office with the workshop “Chasing the perfect cup”

London Hub

Courses, workshops, social gatherings: Sanremo HUB aims to become the new “place to be” for the British coffee community

Amidst the buzz of London, a new “place to be” for the British coffee community has emerged. Sanremo HUB has opened in South Kensington. A point of contact and reference for coffee professionals and enthusiasts alike.

Designed to be much more than a showroom, it will host courses, workshops, presentations, events and above all conversations and exchanges of opinion around a cup of coffee.

To celebrate its opening, in June the Londonbased Sanremo team hosted “Chasing the perfect Cup”, a series of workshops led by Sasa Sestic, Hugh Kelly and Professor Chahan Yeretzan.

The main focus during “Chasing the Perfect Cup” was the latest findings on the importance of volatile aroma compounds in coffee and how important it is to preserve them, during both grinding and extraction, in order to achieve the perfect cup.

Former World Barista Champion Sasa Sestic explained how coffee preparation at high temperatures causes a loss of volatile aroma compounds. Losses that result in less flavour, complexity and aroma in the cup.

One method to avoid this is “Extract chilling” Sasa Sestic and Hugh Kelly have jointly developed a series of technologies dedicated to precisely this “chilling” technique: the Paragon line of products.

It was then 3-time Australian barista champion Hugh Kelly who revealed the effects of extract chilling on espresso.

In an engaging workshop, Hugh showed how this extraction technique enhances the flavour of the beans and how it can transform the fullness and body of the drink.

The session given by Professor Chahan Yeretzian, Professor of Chemistry and leader of the Coffee Excellence Centre at the University

of Zurich, was no less engaging. Professor Yeretzian focused on the moment of grinding. It was a real revelation to see, with data and graphs in hand, how fast the loss of aromaticity occurs the instant the grain is ground.

Together with the professor, the audience then explored the technology contained in the X-One. An insight that left visitors amazed at the scientific rationale and technical commitment that went into the development of this innovative coffee grinder.

If there is one thing that became clear from this event, it is how much more we can discover, learn and experiment to achieve perfection in coffee. A journey that never ceases to fascinate.

Sanremo

INTRODUCING THE X-ONE THE FIRST COFFEE GRINDER TOUR

IN GERMANY

•••

BackYard Coffee

FRANKFURT

Wolfram Sorg, CEO of BackYard Coffee

We are always looking for tools that allow us to get our coffee into the cup in the perfect way.

We have been waiting a long time for an ally like the X-One!

Factors such as grinding speed and quality, quietness, integrated weighing scales, simple and error-free operation make the difference.

It was Germany that hosted the X-One's first European tour. Three different stages to unveil to dealers and customers all (or almost all) of the secrets hidden behind the livery of the innovative Sanremo coffee grinder.

The technical features and thoroughly investigated construction details intrigued the participants, but it is in the practical test where X-One wins everyone over.

Here is feedback from BackYard Coffee, Dinzler and House of Coffee: the partners who hosted the three roadshow stages

We know that problems occur under stress, which is why we used the X-One in all our activities for 10 weeks.

Preparing perfect single and double espressos at the same time is difficult, because Single Shot and Double Shot require different doses and grinds. With the X-One it is possible to save recipes with a defined quantity and a corresponding grinding degree: the grinder adjusts automatically without intervention on our part.

A "MUST HAVE"

••• House of Coffee HAMBURG

Bruno Martins, CEO of House of Coffee

X-ONE is a “must have” for every roastery and coffee shop with a busy workload.

•••

We immediately noticed its innovative technology, elegant design and high-quality materials, but it was revealing to look inside the housing.

•••

The X-One optimises coffee consumption, saves time, saves space, reduces maintenance frequency and can replace 3 grinders.

•••

It's like a Formula 1 car on the track: the precision weighing, the DLC Diamond blades, the retention reduced to 0.1%, the optimal preservation of flavours, the possibility to set up 12 customised profiles... it would take too long to list all the details.

•••

Dinzler Kaffeerösterei IRSCHENBERG

Matthias Richter, CEO of Dinzler

We are almost fanatical in our search for raw coffee that matches our vision of quality, and the grinding of the bean plays a decisive role for us.

•••

The X-One offers a completely new approach to coffee grinding, preserving the full aroma of the beans.

•••

The technical refinement and precision of this instrument allow us to achieve the perfect taste profile. •••

RIYADH’S NEW SHOWROOM OPENS

The first Sanremo showroom in Saudi Arabia has opened its doors to coffee lovers. Last August, Sanremo Saudi inaugurated its new headquarters in Riyadh. A place of essential style where technological innovation meets elegance.

Where the taste of coffee meets futuristic flavors

In this veritable oasis for coffee lovers, visitors will have the opportunity to explore the entire Sanremo product range, discovering the brand's latest innovations and historical models, accompanied by the team of local experts.

The concept of this new space reflects Sanremo Saudi's commitment to offering the highest quality to its customers and its desire to engage them emotionally as well. It is not just a showroom, but a meeting place for those who love the art of espresso.

DEVELOPING KNOWLEDGE DOWN UNDER Scan me!!

Sanremo Australia is always responsive to market needs and provides all-round support to its customers. The growing demand for clarification and technical instructions was therefore the cue to create a library of no less than 40 video tutorials.

Tutoring in this video adventure is Dee Alam, the technical heart of Sanremo Australia! With extensive experience in technical training and her love of coffee culture, Dee is known by colleagues and customers alike for the great passion she puts into sharing her knowledge with the community.

Do you want to push your Sanremo machine to its full potential? The secret might be in these videos, full of detailed instructions and operating tips. From cleaning techniques to volumetric programming to barista menus (and much more), Dee's tutorials will allow you to experiment and make the most of your equipment.

Check out all the tutorials on the @sanremocoffeemachinesaustralia YouTube channel and put all your art and passion into every cup of coffee, without limits.

COMMON VISION

The Sanremo Australia team, led by Timothy Sweet, travelled across the continent to meet the local specialty coffee community

The desire to share know-how and passions with the specialty coffee community literally set Sanremo Australia in motion.

Over the past few months, the team, led by expert Timothy Sweet, has been on a training road trip to major cities on the continent: from Brisbane to Perth, via Sydney, Melbourne and Adelaide.

At each stage, Sanremo experts and technicians conducted interactive master classes dedicated to extraction techniques. Not just lectures, but engaging workshops that encouraged participants to share doubts and ideas and put themselves to the test by trying out the Café Racer, YOU and X-One.

“The heart of these events is precisely the opportunity to work together towards a common goal”, explains Sofia Calabrisello, marketing manager at Sanremo Australia. “By comparing and pooling knowledge and experience, participants leave the masterclass inspired and equipped to improve their coffee game”.

It’s all about YOU

Inspired by the need to get the absolute best flavors from the beans, this machine will be your personal assistant while you concentrate on perfecting your coffee.

CAFÉ CON PASIÓN

Discover the journey into the world of coffee by Javier Lopez Salido, Sanremo Export Manager for Spain and Portugal.

In this interview, Javier tells us how he approached the drink we all love, how he is facing the challenge of developing the Sanremo brand in the Iberian Peninsula and how the YOU has revolutionised his espresso experience.

How do you like your coffee?

I drink coffee in good company whenever I can. I love espresso! It is a passion I also share with my daughter Mar (along with my passion for the sea and travelling). Since we launched the YOU model, a universe of tasting possibilities has opened up to me that previously seemed impossible to obtain at home. I use any technique that allows proper coffee preparation.

How did you get into the coffee business professionally?

My relationship with the coffee sector started when I was managing outlets in the catering industry. Contacts with different operators and the desire to learn more about coffee led me to manage a well-known coffee franchise brand. This led spontaneously to an evolution towards coffee machines.

What are you most proud of in your career?

I don't know how to define a specific moment or event... I suppose it is the overall path that led me to gain the confidence of Sanremo to develop the market in Spain and Portugal.

The journey into the world of coffee by Javier Lopez Salido, Export Manager Sanremo Iberia

What would you like a Sanremo coffee machine user to experience?

To those who share our same passion for continuous evolution, I would like to provide the best and most modern tools. I would like to give them the possibility to make perfect coffees in a totally intuitive way, without limiting their creativity or sacrificing quality.

What is the biggest challenge you have faced working for Sanremo?

Starting from scratch and giving continuity to the structure of technicians, service management and spare parts supply for the Iberian peninsula with the aim of giving the Sanremo brand the recognition it deserves.

What makes Sanremo unique in your opinion?

Today, there is no company in the industry with comparable vision, inspiration and innovation The Sanremo family is a benchmark and a mirror in which many are reflected.

What would you never compromise on?

I would never stop striving to make my small contribution to help achieve the best result in the cup and leave our customers satisfied.

Send a message to the Sanremo community. Let us continue to do our best to be a benchmark. And follow our new Instagram profile @sanremoiberia

The professional journey of Elisa Checchin, Marketing Manager at Sanremo

Today we examine the career path of Elisa Checchin, marketing manager at Sanremo Sunny, sociable and down-to-earth, Elisa is known by colleagues, suppliers and customers for her enthusiasm and smile as she does her job. Hers is a testimony of dedication and ambition that led her to grow together with Sanremo.

MEET ELISA Sanremo Team MKT

LittleBigmomentsmemories

Who is Elisa?

Tell us about yourself

I have two great passions, travelling and hiking. I owe both of them to my parents, who ever since childhood have had me roaming through villages and mountains.

So my curiosity, desire for firsthand experience and the constant challenging of my limits have become the hallmarks of my personality.

I really wanted my professional life to also fulfil these passions: so here I am working at Sanremo. Another particular characteristic which I identify with is that I always try to get the most out of every situation, I am quite ambitious even if I prefer to work “behind the scenes”.

How did your journey into the world of coffee begin?

Coincidentally, it all started in 2016 when I joined Sanremo, before that I had had some experience in administration.

At Sanremo I found a very welcoming environment and immediately established special bonds with my colleagues.

What challenges have you faced during your career at Sanremo?

Many, but certainly the biggest one was the change of role that led me to become the marketing contact person in a highly specialised context with no specific training. It was a challenge that required a lot of application, but with study and a lot of support from my colleagues, I was able to achieve my first goal: to become the link between the company, the distributors and the marketing team. I owe special thanks to this extraordinary group, including Carlo B. Carlo S., Niamh, Tecla, David, Cristina, Manuel, Tommaso and Laura. We are all working hard to increase the perception and recognisability of the Sanremo brand in the market.

Carlo B., Cristina, David, Manuel, Tecla, Tommaso, Niamh

It cannot have been easy to reach your current position, can you tell me more?

What made it all possible was basically the support of the CEO Carlo de Sordi who always believed in me, making sure I never lacked support and trust, giving me the means, opportunities and time for this professional development. Also, as I already mentioned, the support of my colleagues and the entire marketing team. In particular, working closely with Carlo de Sordi gave me the enthusiasm and drive needed to complete projects. It was by adopting this mentality that I gradually revolutionised my way of working.

Participating in international trade fairs also allowed me to get to know people from different backgrounds and cultures. It was crucial to get in touch with and be inspired by fascinating people, views and trends from all over the world.

What challenges do you think are waiting for you?

Fly high

The challenges I face are all demanding, but when you work with passion they become enjoyable. In particular, what I prefer and gives me most satisfaction is to deal with the communication of a product from its inception. From the market survey to understand what can help customers in their business to the sales strategy.

Does your professional path continue to bring you satisfaction?

Yes, a lot. I owe special thanks. First, from the bottom of my heart, to Carlo de Sordi for giving me this role, I will do my best to live up to it.

In my role, it is crucial to meet people, intercept inspirations, and trends from all over the world

Thank you also to Danilo who continues to be my mentor, to Valentina for being the sister I didn't have, to Niamh for being my right-hand man, to Cristina for her guidance and help, and to Sofia for the perseverance with which she spurs me on!

Every day there is a new challenge, and I have decided that each day I will face it head on, certain that it will be an opportunity to learn even more. My main goal at the moment is to continue to grow as a professional and as a person.

Do you want to deliver a message to the Sanremo community? Looking forward to seeing you at Host and meet you all in person.

JUST IN TIME, TOTAL QUALITY

A journey towards excellence: Gianluca Vecchione, chief operating officer for Sanremo, takes us behind the scenes of the company's production philosophy.

Our production strategy, from packing machines to managing the entire supply chain to suppliers, is set up to respond effectively and efficiently to the customer’s needs. We therefore start with the wishes of our customers and synchronise production times with the rhythm of market demand, according

to a “pull” logic (where products are “pulled” by demand) and not a “push” logic (where products are assembled in advance).

By applying lean thinking to every step of the process, we reduce waste and errors while focusing only on what creates value for our customers.

Automation & Logistics

Total quality management

At every stage of the process, from purchase order to product testing & delivery, we filter and control potential quality risks.

Quality management is not only about production, but above all about the analysis and study of new models. In this way, we can analyse mistakes made in the past and turn them into best practices to be followed in the future.

Just in Time is a production management methodology that consists of processing what is needed when it is needed, reducing waste We also apply this logic to components, which are dimensioned to be available at the right time, in the right quantity and in the desired quality. Everything that is wasteful, i.e. any activity that does not generate value for the customer, is eliminated.

Just in time

Team

Creating value also involves being a team with every action. Not individual elements working independently, but a group of people with a common vision and mission

Feeling part of a cohesive and supportive team makes it possible to achieve the most challenging results.

Craftsmanship

Craftsmanship is in our DNA and the hallmark of craftsmanship is paying attention to every single detail

While investing in automation and innovation, as well as expanding in volume and in the range of products it offers to the market, Sanremo maintains this craftsmanship in every detail, both in terms of assembly and aesthetic finish. This is the difference between making a tailormade suit and a factory suit.

Utmost care is taken with the choice of materials. Also with this step we are focused on getting the very best results. We are not just talking about steel: all the materials play a part in achieving the end result, in terms of both performance and finish, which must be of the highest level.

With this in mind, the selection of suppliers, the choice of material, its management and the process by which it is processed become strategic.

Materials

Assembly

The key moment is when the elements are assembled to build what the customer wants. By simplifying, facilitating and monitoring the assembly steps, the desired levels of quality and robustness of the process can be achieved.

Our production philosophy revolves around creating value for customers, reducing errors and waste to a minimum

MACHINES WITH SOULSoul

Beauty and style never stop being fascinating. Although untranslatable into words, they are evident to our eyes: we want to discover what is hidden behind lines, colours and shapes. Beautiful objects have a soul, which stems from the efforts made to realise them, from the shared desire to give shape to ideas, from the passionate and meticulous search for detail. That is why those objects become desirable.

Like the Sanremo machines, which bring character to the daily life of coffee lovers and which are also a source of knowledge, culture and progress.

01 F18 / Black

02 Café Racer / Renegade and X-One / Black

@brutebonen_espressobar

03 Café Racer Naked / Black

and 05 F18 / Black

Café Racer / Total White

INSTA GRAM COM MUNITY

SOCIAL NUMBERS

#wearesanremo: 14,3 mila

#sanremocoffeemachines: 18,6 mila

Follower IG: 44,8 K

Follower FB: 24.464

us :)

Imagine a place where 44,000 coffee enthusiasts share their experience on a daily basis, creating an explosion of interactions, ideas and affection. This place exists and it is our Instagram community. Each photo, comment and share represents a unique and special story of how our products become part of people's lives. These stories inspire and guide us in the innovation and development of our products. It's through your eyes that we discover new ways of experiencing and loving coffee. Thanks to you, our mission becomes more exciting every day.

TAIWAN 17 – 20 NOVEMBER 2023