WOC MILANO GRAND FINALE FOR SANREMO SPONSORSHIP OF WLAC AND WCIGS

Sanremo’s experience as Qualifed Sponsor of the “World of Coffee” circuit ended with a great celebration.

From 23 to 25 June 2022, Milan hosted the world editions of the Latte Art and Coffee in Good Spirits championships

The ofcial machine was, for the third and (for now) last time, the Sanremo Café Racer customised in two versions, pink and blue: the ofcial colours of the two competitions.

The Italian edition of WOC ended Sanremo’s three-year sponsorship of the event (extended due to a one-year stop): a journey in which we collected new experiences and encounters, valuable feedback and memories.

A journey that has enriched us professionally but above all personally. Sharing and collaborating with the organisers, the competitors and all the people who have contributed to creating this great event. It has been an honour and a pleasure to work together!

It is no coincidence that the Sanremo stand at WOC was set up to be an open space for experimentation, discussion and training. Bringing our booth alive and full of positive energy is a Café Racer and a YOU always available on the counter and, above all, the involvement of our visitors.

As in Belo Horizonte and Berlin, the competitive tension and energy of the aspiring WLAC and WCIGS champions found resonance in our commitment to support them as best we could.

The entire SWAT team and the crew from Sanremo gave their all on the stage, preparing the positions for each competitor during the contests. Even during the preparation days, our technicians and experts supported all the competing baristas, accompanying them on both a technological and personal level

Watching the dedication of the competitors in the pre-practice moments in our showroom made us feel part of a special reality, which we helped to create. This makes us so proud of the work done so far.

Thank you to all the people who, since 2018 (the year of our frst experience as sponsors), have walked a part of the way with us, especially our team: indispensable support at every step of this adventure.