Fashion Mannuscript March 2025

FASHION MANNUSCRIPT

SHWETAMBARI

SHOWCASING THE LUXURIOUS AND ARTISTIC SIDE OF INDIA

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EDITORIAL

Editor

Rose Leveen

Editorial Consultant

Debra Hazel

Associate Editor

Penelope Herrera

Southeast Editor

Shanna Forrestall

Director of Communications and Marketing

Penelope Herrera

Graphic Design

Caroline Thomas

Director of Newsletter Division

Cheri Phillips

PRESIDENT/CEO

Jeff Mann

COVER PHOTOGRAPHY ART

Caroline Thomas

Andreas Jana

CONTRIBUTORS

Ronald Friedman

Paul Magel

Shahrooz Kohan

Kimberly Killgore/Krieger

Worldwide

Merilee Kern

David Harouche

Debra Hazel

Charles Klein

Lauren Taubes

Frank DeLucia

Josh Sklut

Rabbi David Laine

West Coast O ce: 578 Washington Blvd., Suite 827 Marina Del Rey, CA 90292 866-306-MANN (6266) mannpublications.com

BUSINESS

Technology Consultant Joshua Fried

Distribution

Mitchell’s Delivery Service

California Distribution MD Service

West Coast Advisor

Ilse Metchek

DIGITAL MEDIA

Caroline Thomas

Web Developer CS Designworks

ONE MANN’S OPINION

Happy March to you all! February was packed with many exciting trade shows, including the Magic trade show at the Las Vegas Convention Center. My friends at CBIZ hosted a cocktail party there, which was a great night for everyone— especially CBIZ’s New York and California Products and Apparel Group. White Oak’s Commercial Finance team also held a terrific cocktail party at the Ski Lodge in the Cosmopolitan hotel. This venue was an absolute hit, bringing the cozy atmosphere of an apres-ski bar—but without the cold!

We also have coverage of other trade shows around the country and internationally. Shows in New York, Atlanta, Florida and Shanghai featured products across the industry, including functional and sustainable textiles, unique jewelry and elevated bridal wear. There’s something for absolutely every reader to fall in love with.

March is Women’s History Month, and at Fashion Mannuscript, I’m always proud that we highlight the groundbreaking work that women do in the fashion industry.

With that, I’m thrilled to share that one of our features is about Pamela S. Privette, a woman shaking up the fashion sphere. She founded hiTechModa, a production company dedicated to propelling the fashion industry forward by bringing all levels of designers into an inclusive and globally minded space.

Sarah Jon Porreca is another entrepreneur who I’m excited to be featuring in this issue. Porreca founded Salty Mermaid, a swimwear brand she created as a dedication to the power of women. Her goal is to inspire women to feel confident and powerful every time they step into a Salty Mermaid suit.

I’m excited to announce that Fashion Mannuscript is sponsoring April’s CBIZ Consumer Products and Retail Symposium happening in Los Angeles. Marshal Cohen, chief retail advisor of Circana, will be the keynote speaker. This event is a great opportunity to gain insight into consumer behavior and retail trends. There were over 200 attendees last year, and I know this year will be a great showing too!

I also want to shout out Logistics and Finance: The Movement of Fashion. This section highlights the business side of the fashion industry, including information on supply chain logistics and warehouse management. Our contributors are experts in their fields, and I’m proud to share their insights, which cannot be found in your average fashion publication.

To close out my OMO for this issue, I want to thank our current contributors and note that we’re always open to new contributors! If you’re interested in contributing to our content in the future, please reach out to Penelope Herrera: pherrera@mannpublications.com.

“Respect is what we owe; love, what we give.”

—Philip James Bailey

Hi all, and welcome to the March 2025 issue of Fashion Mannuscript. The theme of this issue is Insight, and we’re bringing you a great lineup of stories as we continue to explore and reflect on highlights from New York Fashion Week, look into opportunities in the fashion sphere and analyze supply chain strategies, imports and more.

March is also Women’s History Month, and we’re celebrating by spotlighting women designers and womenswear events more broadly. One such event was Curve’s intimates show, which presented the latest in intimate apparel, with highlights including Fima, a Peruvian brand prioritizing women’s health through cotton garments.

We’re also excited to present this month’s cover star, artist and designer Shwetambari Mody. With a background in fine arts and painting, Mody’s namesake lifestyle brand embodies her love for Indian artistry. Shwetambari’s Fall/Winter 2025 collection, Advaita, explores the unity of opposites, cultivating balance among contrasting design elements.

From microtrends and detecting deepfake images to new collection launches and succeeding in business, this issue is packed with stories that educate, inspire and add insight. We hope you enjoy!

–Rose Leveen

STEP INTO SPRING

STEP INTO SPRING

Look ahead to bright days and sunny

Look ahead to bright days and sunny styles as you source Spring/Summer ’24 and more at Atlanta Apparel this October. See full collections for the next season as well as top brands for Resort, Accessories, and Shoes. Don’t miss the one market where you can find everything you need in one place, with affordable hotels and plenty of

Don’t miss the one market where you can find everything you need in one place, with affordable hotels and plenty of award-winning dining and entertainment options nearby, trend presentations to inspire you, and fun activations to make your trip memorable.

FUTURE MARKET DATES

FUTURE MARKET DATES

October 10–14, 2023

October 10–14, 2023

February 6–9, 2024

February 6–9, 2024

April 9–12, 2024

April 9–12, 2024

June 4–7, 2024

June 4–7, 2024

July 30–August 2, 2024

July 30–August 2, 2024

October 15–18, 2024

October 15–18, 2024

Photo courtesy of Stacy Adams

Photo courtesy of Andres Jana

CBIZ Magic Cocktail Event

The Consumer and Industrial Products Group from CBIZ hosted a cocktail reception during the Magic and Off-Price trade shows in Las Vegas, Nevada. The event served as a great opportunity for CBIZ’s New York and California Consumer Products and Apparel Group to engage with clients, prospects and industry professionals. Get an exclusive look at the event’s behind-the-scenes action here.

Photos courtesy of Ken Israelson with Cashman Photo

Howard Moore (First Citizens Bank), Jeff Resnick (CBIZ), Jeremy Mishkoff (Chase Bank), Scott Adler (Merchant Factors)

Jeff Resnick guest, Jeff Resnick (CBIZ), Jay Silver (CBIZ), Javier Carreras (Chase Bank), Michael Sacco (CBIZ)

Joel Wolitzer (Rosenthal & Rosenthal), Joe Ferrone (CBIZ), Kristen Palmer (First Business Bank), Paul Schuldiner (Rosenthal & Rosenthal), Michael Gross (Hunter and Brown Fashion)

Martin Efron (White Oak), Dan Tortoriello (SLR Business Credit)

Holly Hudgens, Mike Hudgens (First Citizens Bank), Scott Adler (Merchant Factors)

Gregg Spiegel (CBIZ), Jay Silver (CBIZ), Matilde Reyes (IDB Bank), Martin Efron (White Oak)

Michael Sacco (CBIZ), Howard Moore (First Citizens Bank), Scott Adler (Merchant Factors), Joe Ferrone (CBIZ)

Michael Sacco (CBIZ), Howard Moore (First Citizens Bank), Kristen Palmer (First Business Bank), Javier Carreras (Chase Bank)

W

hite Oak’s Magic Las Vegas Cocktail Party

Photos courtesy of Cashman Photo Enterprises

The White Oak Commercial Finance team hosted their annual cocktail party during the Magic Las Vegas conference in February. Guests enjoyed small bites and cocktails at the Ski Lodge in the Cosmopolitan hotel.

WOCF Magic Sign

Crowd Photo

Nick Surovov, Eric Seaman

Eunice Kepka, Diona Rogers

Martin Efron, Scott Pianin, Tom Otte, Ethan Rosenblum

Javier Carreras, Joseph Ferrone

Vincent Campbell, Ezra Hedaya, David Hedaya, Anne Roslin

Dipi Singh, Cyril Prince, Martin Efron

Teresa Chan, Grace Mak, Javier Carreras, Matilde Reyes

Sungwook Han

UNODE50 CELEBRATES THE START OF NYFW WITH AN INTIMATE COCKTAIL EVENT

Photos courtesy of Lauren Nemeroff

Spanish jewelry brand UNOde50 celebrated the start of New York Fashion Week (NYFW) with an intimate cocktail event in its flagship NYC location—their Soho Art Gallery. Influencers, editors and brand friendlies joined the UNOde50 team to view their new SS25 collections.

Guests enjoyed the night with DJ sets, drinks and light bites, all while viewing the flagship’s gallery space and new demi-fine jewelry. UNOde50 is a Madrid-based brand that champions itself on authenticity, naturalness and freedom. The brand’s newest collection, showcased in genderless campaign images, encourages its wearers to be expressive, fully present and fearless.

The brand’s newest Spring collection—featuring structural metals, large gemstones and mixes of silver and gold were on display for attendees to try on.

Halimotu Shokunbi IG @shokunbi.halimotu

Judy Kam IG @judyxkam

UNO Lock Boxes

Charcuterie

Christina IG @clinceo

Bracelets Close-up

Guest Artist at Work

Destiny Owusu IG @ohwawa_, Halimotu Shokunbi IG @shokunbi. halimotu, Christina IG @clinceo UNO Bag

Halimotu Shokunbi IG @shokunbi. halimotu

Cynthea Fernandez IG @cyntheaf, Christina IG @clinceo

Necklace and Rings Close-up

Guest Trying on Jewelry

LIDS APPOINTS GREG COX AS CHIEF FINANCIAL OFFICER

Leading sports retailer Lids has announced the appointment of Greg Cox as the company’s new chief fi nancial officer (CFO).

Cox, who has been with Lids for eight years, has held a variety of accounting and fi nance leadership roles. In his new position, Cox will oversee the company’s Finance, Loss Prevention, Human Resources and Information Technology departments. He will play a pivotal role in driving Lids’ growth and operational strategies across both front- and back-office functions.

“Greg’s deep understanding of Lids’ operations and fi nancial strategy, combined with his leadership experience, makes him uniquely suited to take on this critical role,” said Bob Durda, president of Lids. “His vision for simplifying and optimizing both customer-facing and internal processes will be key as we continue our focus on enhancing the customer experience and driving business efficiencies.”

Cox aims to support Lids’ long-term success by emphasizing both front-office and back-office initiatives. His strategy includes increasing same-store sales, driving customer traffic and engagement, enhancing inventory investment efficiency and improving customer service. Internally, Cox will focus on simplifying day-today operations through process improvements and advancing technological automation.

“It’s an exciting time at Lids, and I am honored to step into this role,” said Cox. “We have a talented team and a strong business strategy. I look forward to continuing our efforts to improve operations and deliver exceptional results for both our customers and the organization.”

The appointment of Cox marks the latest leadership move for Lids as the company continues to expand its presence across global markets. Lids operates over 2,000 stores worldwide and has plans for continued growth through innovative partnerships and collaborations with top brands.

Photo courtesy of Lids

FARMHOUSE FRESH CELEBRATES 20 YEARS OF SKINCARE WITH PURTY, PURPOSE AND NEW TRANSFORMATIVE LAUNCHES

FarmHouse Fresh, the award-winning skincare brand beloved for its farm-to-table spa treatments, fresh house-grown botanical extracts and animal rescue mission, is celebrating 20 years of skincare transformations. To mark the milestone, the brand launched five new luxurious products, a year full of celebrations and a moving new commercial, “The Great Beauty.” This cinematic piece features a custom cover of John Denver’s “Take Me Home, Country Roads” sung by Billboard #1 songwriter Julia Ross, whose soulful vocals combine with VFX to follow a donkey’s heartwarming journey to the sanctuary—highlighting FarmHouse Fresh’s mission: purity, purpose and compassion. It can be viewed here.

FarmHouse Fresh’s five new products celebrate 20 years caring for generations of customers’ skin. This collection (available in both professional size for spa treatments and retail size) is available in spas and stores now:

Cactus Comfort Barrier Cream ($52)

A plush, milky water cream that quickly improves the overall look of complexions by improving skin’s natural barrier through ceramides and firming peptides. Accepted by the National Eczema Association. In just 14 days in consumer perception studies, 3 out of 4 agreed skin looks improved— healthier, smoother, soft and supple.

Cactus CloudSilk Vegan Collagen Multi-Peptide Serum ($60)

A lightweight, instantly silky serum with vegan marine collagen and a six-peptide complex that had 90% of users in consumer perception studies agreeing skin looks improved and feels healthier, softer and more supple. This serum helps to visibly firm, smooth and plump skin.

Cactus Pear Gel Cleanser ($34)

A refreshing gel cleanser that transforms into a rich, foamy lather that leaves your complexion feeling clean, soft and replenished. Infused with probiotic coconut cleansers, hydrating hyaluronic acid and nutrient-rich cactus pear seed oil.

Photo courtesy of FarmHouse Fresh

LI-LAC CHOCOLATES: CELEBRATING 101 YEARS OF SWEET MEMORIES AND TIMELESS TRADITION

Over the past 101 years, Li-Lac Chocolates has developed a loyal fan base that continues from generation to generation. Stories like “My parents brought me here when I was a child, and now I bring my children and have them choose their favorite chocolates,” are among the countless stories and memories made through Li-Lac’s handcrafted gourmet, small-batch chocolates, which adhere to the same old-world techniques and time-honored recipes. Few New York brands have managed to reach this incredible milestone.

In 1923, the same year Mars introduced the Milky Way bar and Hershey debuted Reese’s peanut butter cup, French-trained chocolatier George Demetrious began handcrafting chocolates at LiLac’s original Christopher Street location. With an unwavering commitment to quality, freshness and traditional techniques, Demetrious built a loyal following and established Li-Lac as an iconic New York brand that has stood the test of time.

In 2011, Anthony Cirone, former global brand director at Unilever, and fi nancial entrepreneur Chris Taylor acquired Li-Lac Chocolates. The pair elevated the company by making master chocolatier Anwar Khoder—who has now been with Li-Lac for 35 years—a partner. Together, they have taken Manhattan’s oldest chocolate house to exciting new heights.

After celebrating its centennial in 2023, LiLac Chocolates has expanded its reach with a new state-of-the-art e-commerce facility at the Brooklyn Army Terminal. The brand has also doubled the size of its Grand Central Market store and moved its Hudson Yards store to a better location. Additional shops can be found in the West Village, Chelsea Market, and Industry City factory and store.

The Li-Lac Chocolate factory is a vibrant haven where the art of chocolate-making comes to life. Visitors can glimpse through glass windows to see skilled artisans crafting chocolates using techniques that have remained unchanged for over a century. Every day, freshly made chocolates are delivered straight from the factory to Li-Lac’s retail locations, ensuring that each treat is as fresh as it is delicious.

For history lovers, Li-Lac Chocolates has published a hardcover book titled “Timeless Traditions: A Centennial History of Li-Lac Chocolates,” which may be purchased online or at retail locations.

Photos courtesy of Li-Lac Chocolates

ESRT’s 501 Seventh Ave. Opens Tenant-Only Rooftop and Lounge

Empire State Realty Trust’s (ESRT) 501 Seventh Ave. just opened a new rooftop and lounge. Located on the 18th floor, the tenant-only amenity features outdoor seating, a terrace open from April to October, free Wi-Fi and a phone booth. As part of ESRT’s commitment to enhance the tenant experience, the real estate investment trust (REIT) has invested in upgrades to transform its portfolio into a sustainable and amenity-rich environment. As a result, ESRT recently announced in the last earnings report that the building is 90.5% leased and occupied as of Sept. 30, 2024, with tenants like Argo Insurance, PVH Corp. and Carolina Herrera. Late last year, ESRT opened a new 10,000-square-foot Empire Lounge, with a 400-person all-hands space, multisport court and golf simulators at the worldfamous Empire State Building—now part of 65,000 square feet of tenant-only amenities, which include the 15,000-square-foot fitness club, in addition to the tenant-only 67th-floor conference center and extensive food and beverage offerings.

501 Seventh Ave. includes a fully modernized lobby, new elevators and windows, renovated airconditioned public corridors and restrooms, and upgraded building-wide systems, including stateof-the-art electrical, plumbing, HVAC and security with in-building retailers such as Chipotle and Club Pilates.

501 Seventh Ave. is one of the most convenient and versatile buildings, and the surrounding neighborhood is abundant with amenities and offers easy access to public transportation—just a fiveminute walk to Penn Station and the PATH, seven minutes to the Port Authority Terminal, steps from 16 subway lines and 15 minutes to Grand Central Terminal.

Tuesday, April 1, 2025

The Glasshouse 660 Twelfth Avenue, New York City

FIT’s Annual Gala this year brings together luminaries from fashion, business, and education to honor FIT President Dr. Joyce F. Brown and her 27 years of visionary leadership. During her tenure, Dr. Brown has empowered thousands of students, redefined industry standards, and shaped FIT’s legacy at the intersection of creativity, technology, and business.

For additional information or to obtain advertising rates for the gala journal, please contact Claire Gilvar at (212) 217-4110 or email claire_gilvar@fitnyc.edu

As advisors to the fashion industry, we have experienced the global and local issues that affect the way you do business and are well-positioned to help you deal with changing conditions.

We help you turn challenges into opportunities through innovative and insightful thinking. Cash flow planning, gross profit by product line, chargeback analysis, assistance with access to capital, and operational improvements are just a few ways we help fashion companies gain an edge.

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TWO SHOWS ONE DESTINATION

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LOGISTICS AND FINANCE

The Movement of Fashion

Photo courtesy of Unsplash

FLASHBACK PART 17

20 th C entury

Fashion Industry History Los Angeles – Golf 2025

BY RONALD S. FRIEDMAN

Hello again! This month’s article will be about one of my favorite sports—golf. I just read an article in Fore Magazine about the entertainment industry and the stars that spent their free time on the golf course. Two names synonymous with golf in the 1930s were Bob Hope and Bing Crosby, both members of Lakeside Country Club in Burbank, California. Bing won the club championship five times in the 1930s and 1940s with a 2 handicap. Bob Hope had a 6 handicap in his prime, something I can only dream about. If you were to walk into the men’s locker room at Lakeside Country Club, you would see an open locker of Bob Hope with the clothing he wore as a golfer.

What does this all have to do with apparel? In the early days of golf, attire was very formal: baggy pants, long-sleeve formal shirts and, of course, a tie. The evolution of golf came in the 1970s when synthetic fabrics improved performance with polyester bell-bottom pants and widecollared shirts. The 1980s brought bold colors, such as red pants and colorful sweaters. The 1990s brought us new clothing lines with the introduction of logos to be worn by the players.

Starting in 2000, golf apparel started to become performance-driven. Professional golfers are paid hefty fees to wear the logo of the various manufacturers associated with golf. Golf was not a growing industry from 2000 until 2019. COVID-19 changed everything for the golf world. Golf memberships for the average player were easy to purchase as many members of clubs were selling their positions in the clubs. You could have no trouble signing up to play in your local courses.

During the pandemic, everyone sat at home without outside contact; golf was a perfect solution! It is an outdoor sport where you don’t have to be as concerned about catching COVID-19. Memberships exploded at golf clubs, and getting a tee time became very difficult. Golf apparel was a beneficiary as everyone wanted to look good on the courses.

Evolution of Golf Apparel: From the 1970s to the Present

Golf apparel has significantly transformed since the 1970s, evolving from simple, traditional styles to high-tech, performance-oriented clothing. This article explores the changes in golf fashion over the decades and highlights the key manufacturers who have shaped the industry.

1970s: Classic and Colorful

In the 1970s, golf fashion was characterized by a blend of traditional styles and vibrant colors. Players often wore knitted sweaters, polo shirts and slacks made from materials like wool and cotton. Bold patterns, including plaids and argyles, were popular, reflecting the broader fashion trends of the decade.

Key Manufacturers:

* Izod Lacoste: Known for its iconic polo shirts, Izod Lacoste was a staple in golf fashion during the 1970s.

* Ben Hogan: The Ben Hogan brand offered classic golf attire, focusing on timeless styles and quality materials.

1980s: Preppy and Polished

The 1980s saw a shift toward a more preppy and polished look in golf apparel. Collared shirts, pleated trousers and V-neck sweaters became the norm. Pastel colors and muted tones replaced the bold patterns of the previous decade.

Key Manufacturers:

* Polo Ralph Lauren: Ralph Lauren’s preppy aesthetic became synonymous with 1980s golf fashion, with polo shirts and sweaters leading the way.

* FootJoy: Known for its golf shoes, FootJoy also made a mark with its classic golf apparel during this era.

1990s: Casual and Comfortable

The 1990s brought a more relaxed and casual approach to golf attire. Khakis and polo shirts remained popular, but there was a noticeable shift toward comfort. Polyester and other synthetic fabrics began to be incorporated into golf clothing, offering better breathability and moisture-wicking properties.

Key Manufacturers:

* Nike: Entering the golf apparel market, Nike revolutionized golf fashion with its sporty designs and innovative fabrics. Tiger Woods and Nike were synonymous with golf but have now parted ways after a long-term relationship as they are moving in different directions.

* Ashworth: Known for its relaxed yet stylish golf wear, Ashworth became a popular brand among golfers in the 1990s.

2000s: Performance and Innovation

The new millennium ushered in an era of performance and innovation in golf apparel. Advanced fabrics and technologies, such as moisture-wicking, UV protection and stretch materials, became standard. Golf clothing started to blend fashion with functionality, catering to the needs of modern golfers.

Key Manufacturers:

* Under Armour: Under Armour introduced high-performance golf apparel emphasizing comfort and functionality, gaining popularity among professional and amateur golfers.

* Adidas: Known for its athletic wear, Adidas has made significant strides in golf fashion by incorporating cutting-edge technologies into its apparel.

2010s: Modern and Stylish

The 2010s continued the trend of performancedriven golf apparel, emphasizing modern and stylish designs. Golfers began to see more tailored fits, sleek silhouettes and vibrant colors on the course. The focus was on creating clothing that looked good and performed well.

Key Manufacturers:

* Lululemon: Entering the golf market, Lululemon brought its expertise in athleisure to create stylish and functional golf wear.

* Puma: Puma’s golf division, Puma Golf, became known for its trendy designs and innovative materials, which appealed to younger golfers.

The 2020s: Sustainable and Inclusive

In recent years, sustainability and inclusivity have become essential factors in golf fashion. Brands are increasingly using eco-friendly materials and manufacturing processes. There is also a growing emphasis on creating apparel that caters to a

diverse range of body types and personal styles. COVID-19 has brought many new golfers to the sport, and a new group of apparel manufacturers has joined the marketplace.

Key Manufacturers:

* Galvin Green is known for its high-performance outerwear. The brand has also focused on sustainability and inclusivity in its designs.

* TravisMathew has made a name for itself with its modern and casual approach to golf apparel. The brand is known for its versatile designs that can be worn both on and off the course. Its clothing often features a laid-back, southern California vibe, appealing to a younger demographic of golfers.

* Peter Millar is renowned for its luxury golf apparel, offering a wide range of high-quality clothing that combines classic style with modern performance. Its garments are known for their premium fabrics and attention to detail.

* G/FORE blends traditional golf aesthetics with bold, contemporary designs. The brand is known for its vibrant colors, unique patterns and innovative use of materials. Its products include gloves, shoes and a full line of apparel.

* RLX Ralph Lauren is Ralph Lauren’s performance-driven line designed specifically for golfers. The brand focuses on high-tech fabrics and sleek designs that provide both style and functionality on the course.

* J.Lindeberg is a Swedish brand that has become popular in the golf world for its fashionable and functional designs. The brand combines Scandinavian minimalism with technical performance, offering stylish apparel for golfers.

* Bonobos is known for its comfortable and wellfitting clothing, and its golf line is no exception. The brand offers a range of modern, stylish golf apparel that emphasizes fit, comfort and performance.

* Hugo Boss offers a sophisticated and stylish line of golf apparel. The brand’s golf clothing features clean lines and premium materials, catering to golfers who want a more refined look on the course.

* Greyson Clothiers combines technical performance with high fashion. The brand is known for its innovative fabrics and bold designs, offering golfers a unique and stylish option.

* Linksoul is a lifestyle brand that emphasizes

a connection to the soul of golf. Its apparel is known for its comfort and versatility, designed to be worn both on and off the course. The brand focuses on a relaxed, laid-back aesthetic.

* Malbon was created in Los Angeles to make golf inclusive and relevant to a new generation of golfers with a fresh approach.

Conclusion

Golf apparel has come a long way from the classic and colorful styles of the 1970s to the high-tech, performance-oriented and inclusive clothing of today. Key manufacturers like Izod Lacoste, Nike, Ralph Lauren, Under Armour, and many others have played pivotal roles in this evolution. As the sport continues to grow and diversify, golf fashion will undoubtedly keep pace, blending style, performance and sustainability for the next generation of golfers.

Today’s golf apparel market is filled with diverse brands, each offering unique styles and performance features. From luxury labels like Peter Millar and Hugo Boss to modern and casual brands like TravisMathew and Linksoul, golfers have a wide range of options. These brands continue to innovate and push the boundaries of golf fashion, ensuring that golfers not only perform well but also look stylish on the course.

Retail Symposium:

The Marcum Retail Symposium is now the CBIZ Retail Symposium, as we have joined forces to create one of the leading professional service firms in the U.S. On April 24, 2025, Marshal Cohen will return for another update on the economic trends that our consumer product manufacturers and retailers must understand and navigate to be successful. With the potential for increased tariffs, this symposium will be necessary for everyone in the consumer products industry.

Until next time, remember what I always conclude with—if you are not having fun, then do something else!

Mastering Supply Chain and Warehouse Logistics With Technology in 2025

Shahrooz Kohan | CEO of Aims360

As businesses navigate 2025, supply chain disruptions, evolving regulations and shifting consumer expectations present ongoing challenges. To remain competitive, companies must embrace advanced logistics strategies, automation and data-driven decision-making to enhance efficiency and scalability.

The Role of Supply Chain Logistics and Warehouse Management

A well-structured warehouse is essential for minimizing costs, maximizing efficiency, and ensuring seamless order fulfillment. From inventory control to logistics coordination, implementing strategic warehouse management solutions with the right enterprise resource planning (ERP) system allows businesses to scale and tackle supply chain challenges effectively.

Global economic uncertainty—driven by fluctuating oil prices, inflation and trade policies—disrupts supply chains, making financial forecasting and predictive analytics vital for risk management. Geopolitical shifts and tariffs require businesses to adopt flexible sourcing strategies and global partnerships to remain adaptable. Stricter regulations and environmental, social and governance (ESG) initiatives demand increased transparency, which can be achieved through automated compliance tracking and optimized logistics. Meanwhile, consumer expectations for fast, personalized and eco-friendly deliveries make automated inventory management and real-time tracking crucial. Additionally, labor shortages and cybersecurity threats add complexity, necessitating automation, workforce development and strong cybersecurity measures to protect operations.

Optimizing Warehouse Management

Efficient warehouse management helps mitigate supply chain logistic disruptions by improving inventory accuracy, order fulfillment and logistics coordination through a warehouse management system (WMS). Automated inventory tracking prevents overstocking and stockouts, while automated picking, packing and shipping improve speed and accuracy. Strategic storage solutions, zoning and slotting enhance workflow and maximize space, while automated receiving and putaway increase efficiency.

Managing multiple warehouses requires realtime inventory synchronization, automated order allocation and cost-saving strategies such as carrier rate shopping and consolidated shipping.

Technology further enhances efficiency through omnichannel business-to-business (B2B) integration, allowing businesses to sync with platforms like Shopify B2B, Joor, Faire and NuOrder for real-time inventory updates and automated order processing. Automation optimizes stock levels through demand forecasting, improve fulfillment with robotic automation and lower delivery costs with data-driven route optimization. As supply chain digitization accelerates, businesses must also prioritize security and compliance by implementing strong access controls, conducting regular cybersecurity audits and ensuring adherence to global trade regulations.

Key Benefits of an Effective WMS

• Automation and real-time tracking: Boosts efficiency, reduces handling time and improves accuracy

• Optimized inventory management: Cuts storage costs, prevents overstocking and reduces labor expenses

• Accurate order fulfillment: Enhances customer trust, loyalty and long-term growth

• Smart warehouse organization: Maximizes storage while reducing overhead costs

• Scalability: Adapts to growing order volumes, new product lines and evolving business needs

Choosing the Best Warehouse Management Software

Selecting the right WMS is crucial for automating and optimizing operations. A robust WMS should include real-time inventory tracking to prevent stock imbalances and ensure accurate fulfillment, along with automated order processing to enhance picking, packing and shipping efficiency. Omnichannel integration allows seamless syncing with e-commerce platforms, ERP systems and order management tools, while scalability ensures the system can adapt to business growth and new technologies.

Additional Key Features

• User-friendly interface: Reduces learning curves and improves team productivity

• Advanced reporting and analytics: Provides actionable insights for warehouse optimization

• Automation capabilities: Enhances order routing and warehouse efficiency

• Security and compliance: Protects sensitive data and ensures regulatory adherence.

• 24/7 support and training: Maximizes system benefits and smooth implementation

The Future of Warehouse Management

As supply chain complexities grow, businesses must adopt inventory management automation and strategic logistics solutions to stay competitive. A well-optimized warehouse ensures efficiency, cost reduction and enhanced customer satisfaction, making it a vital asset for longterm success in the evolving logistics landscape. Choosing the right fashion operations system is critical to achieving supply chain goals.

Aims360 offers flexible, scalable cloud-based ERP solutions that can integrate with other technologies to enhance logistical and warehouse operational efficiency. Whether you’re a small business or a multinational, Aims360 ERP helps improve supply chain visibility, collaboration and sustainable growth.

Transform your logistics and warehouse efficiency today with Aims360 ERP. Contact us for more information.

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Strategies for Meeting Customer Demand With Fashion and Apparel Supply Chain Excellence

By Paul Magel, president, Application Solutions division, Computer Generated Solutions Inc.

In a business as dynamic and fast-moving as the world of fashion and apparel, the ability to predict demand accurately and manage inventory effectively has become more important than ever. Over the past few years, we’ve experienced a pandemic, rapid shifts in consumer behavior and an array of ongoing supply chain challenges, each of which has spotlighted the strategic importance of demand planning for fashion and apparel brands. What was once viewed as a backend operational checkbox is now a front-line, competitive must-have to drive profitability and growth.

From chaos to clarity: How demand planning evolved through COVID-19 and beyond

Before the pandemic, demand planning in fashion was linear and seasonal. Brands relied on historical data, long-term forecasts and established supply chain processes. However, the disruption caused by COVID-19 revealed the limitations of traditional approaches. Demand became unpredictable, supply chains faltered and the industry faced an urgent need for agility and responsiveness.

Post-pandemic, the stakes are even higher: Consumers are demanding faster delivery, sustainability is a growing priority for both consumers and regulators, and geopolitical uncertainty across the globe is adding complexity. Today’s demand planning must account for real-time data, shorter lead times and market volatility. Brands that embrace advanced analytics and technology-driven solutions will be better positioned to thrive in this new high-stakes era.

Revolutionizing demand planning: The AI advantage

It’s not a stretch to say that artificial intelligence (AI) is revolutionizing how fashion and apparel brands approach demand planning. Advanced algorithms can now analyze vast amounts of data—from historical sales and market trends to real-time consumer behavior—to deliver incredibly accurate forecasts. More specifically, AI-powered insights enable brands to:

• Identify demand patterns with greater precision

• Optimize inventory levels to avoid overstocking or stockouts

• Respond dynamically to market changes and emerging trends

For example, AI tools can now predict the impact of external factors like weather or social media trends on product demand, allowing brands to adjust production and distribution strategies proactively. I like to say that information is currency; the ability to contextualize and validate data is the foundation for effective demand planning.

Three strategies for mastering modern demand planning

To meet the demands of today’s 24/7 business environment, fashion and apparel brands must adopt innovative and data-driven approaches to demand planning. Here are three actionable strategies to consider implementing immediately:

• Digitize supply chains to leverage AI and predictive analytics: Investing in AI-driven tools is a must-have when it comes to enhancing forecasting accuracy and agility. However, before companies can fully harness AI’s potential, they must fi rst lay the groundwork by digitizing their supply chain. A robust supply chain platform that collects, validates and contextualizes data is essential for ensuring AI-powered insights are reliable and actionable. Without this foundation, even the most advanced AI models will struggle to provide meaningful results.

Once a strong digital foundation is set, AI-driven tools can then integrate data from multiple sources—including e-commerce platforms, social media and point-of-sale systems—to provide a comprehensive view of demand signals. Brands can then use these insights to make informed decisions about production, pricing and distribution.

• Build stronger, more symbiotic supplier partnerships: Greater collaboration and tighter

partnerships with suppliers is essential for demand planning success. Success is a two-way street; brands should work closely with their supply chain partners to share data and align forecasts. This transparency helps ensure that suppliers can meet demand efficiently while minimizing waste and lead times.

• Adopt scenario planning: The best time to plan for uncertainty is to not wait until the problem happens but rather to take proactive steps now by developing multiple demand scenarios. While no one can accurately predict the future, scenario planning allows brands to identify potential risks and test different strategies should they materialize, from unexpected supply chain disruptions to sudden swings in consumer preferences. By having contingency plans in place, brands can adapt quickly and seamlessly to almost any unforeseen industry disruption.

Future-proofi ng fashion through smarter demand planning

In an industry where trends come and go in the blink of an eye, those who master the art and science of demand planning will undoubtedly stay ahead of the curve. As fashion and apparel brands navigate a complex, ever-changing market, demand planning has emerged as a strategic imperative. By leveraging AI, fostering mutually beneficial collaboration and embracing agility, brands can meet the demands of today’s consumers while positioning themselves for longterm success.

SMUGGLING STYLE:

The Dark Side of Fashion Imports

By Krieger Worldwide

Leading global fashion companies thrive on the seamless movement of goods across oceans and borders, from Italian leather shoes to Japanese silk and more. Yet behind the billions of dollars worth of apparel imported to the USA annually, there’s a less glamorous reality—the fashion world of counterfeit goods, undeclared shipments and customs seizures. Fashion brands navigating the complexities of international trade must remain vigilant to ensure their products arrive legally, undamaged and on time. The best way to avoid fashion logistics failures? Partnering with an experienced licensed customs broker who understands the intricacies of fashion imports and the compliance regulations that impact your supply chain. In an era where regulations are constantly evolving, staying informed and compliant isn’t just a best practice—it’s a competitive advantage.

Counterfeit luxury goods are no new foe of the fashion industry. According to U.S. Customs and Border Protection (CBP), apparel and accessories are among the top categories of seized counterfeit products. Just last month, CBP officers seized two shipments of counterfeit luxury designer jewelry attempting to enter the U.S. market. Had these items been genuine, the manufacturer’s suggested retail price (MSRP) would have been over $5 million. While some brands fall victim to counterfeiters copying their designs or labels, others inadvertently get caught in noncompliant import practices that lead to costly penalties.

In today’s ever-changing trade landscape, apparel importers and exporters need to have a team of logistics experts supporting their supply chain strategy. Some companies, knowingly or unknowingly, misclassify their goods to avoid higher tariffs or attempt to underreport shipment values, risking their shipments and their reputation. With the U.S. imposing increased tariffs on Chinese-made apparel and tightening

enforcement on duty-free imports (especially following the suspension of the de minimis rule), the risks of getting flagged at customs have never been higher.

Importing fashion into the U.S. isn’t just about getting your designs from point A to point B—it requires strict compliance with trade laws. Failure to properly declare goods, mislabel country of origin or fail regulatory inspections can result in:

• Shipment delays that disrupt inventory cycles

• Costly fines and back payments on misclassified goods

• Potential legal action and damage to brand reputation

This is why having a supply chain strategy is crucial for brands now more than ever. Relying on licensed customs brokers like Krieger Worldwide can help fashion brands navigate the ever-changing landscape of import regulations, ensuring goods clear customs smoothly and efficiently.

Why you need a supply chain strategy, not just supply chain vendors:

1. Tariff Classification and Duty Optimization

With shifting trade policies, correctly classifying garments is crucial. Knowledgeable licensed customs brokers ensure products are categorized under the correct Harmonized Tariff Schedule (HTS) codes, avoiding misclassification penalties while potentially reducing duty costs. Ask your broker about a classification review or contact Krieger Worldwide to see if you may be able to reduce your duty.

2. Ensuring Compliance With U.S. Regulations

From labeling requirements under the Federal Trade Commission (FTC) to country-oforigin declarations, customs brokers ensure all

paperwork is accurate and in compliance with U.S. laws, preventing unnecessary holdups.

3. Navigating the End of De Minimis Privileges

With the U.S. revoking the de minimis exemption for duty-free imports under $800, many apparel brands must now rethink their supply chain strategies. A customs broker can help businesses adjust to new compliance rules while finding costeffective shipping solutions. Our experts empower your logistics team to make informed decisions that impact your overall supply chain.

4. Mitigating Risks of Detention and Seizures CBP actively monitors shipments for fraudulent or noncompliant goods. By working with a licensed customs broker, brands can reduce the risk of seizures and ensure their products meet all legal import requirements.

5. Avoiding Unexpected Costs and Delays

Late shipments can result in lost sales, especially in fast-moving fashion cycles. Customs brokers streamline the clearance process, minimizing disruptions and helping brands maintain their supply chain efficiency.

Fashion’s Future: Playing by the Rules

The days of cutting corners in international fashion trade are over. With heightened scrutiny on imports, apparel brands must adopt a proactive approach to customs compliance. By partnering with a reputable licensed customs broker like Norman Krieger Inc., companies can avoid costly mistakes, protect their brand integrity and ensure a smooth journey for their goods from factory to boutique.

So, the next time your latest collection is en route to the U.S., make sure you have the right logistics partners in place to keep your business stylish and legally sound.

Photo courtesy of iStock

Heritage Footwear Brand Stacy Adams Celebrates

150 Years of Timeless Style and Innovation

Stacy Adams, an iconic name in American footwear and fashion, proudly announced its 150th anniversary, marking a century and a half of craftsmanship, innovation and enduring style. From its inception in 1875, Stacy Adams has adapted to the ever-evolving tastes of consumers while remaining true to its heritage of quality and sophistication.

“Reaching our 150th anniversary is a testament to our dedication to both tradition and innovation,” said Brian Flannery, president of Stacy Adams. “We’ve evolved alongside our customers while staying true to our commitment to style, quality and authenticity.”

Adapting to the demands of modern consumers, Stacy Adams has expanded beyond traditional dress shoes to include a wide array of contemporary styles—ranging from sneakers and casual footwear to accessories and apparel.

Today, the brand offers versatile products that meet the needs of today’s fashion-forward individuals without compromising their commitment to timeless style.

Kicking off the celebration, Stacy Adams launched the 150th anniversary capsule collection available now, inspired by the brand’s original Madison, Dayton and Concorde styles but updated to include comfort features from the brand’s FlexZone line. The capsule results in pieces that closely resemble hero products that define the brand while also incorporating modernity and comfort features available through today’s technology.

Henry Cap Toe Lace-Up Boot: Inspired by the Madison Cap Toe Boot, the Henry is an updated cap toe lace-up boot with a rich leather upper, modern stacked heel and FlexZone technology for all-day comfort.

William Cap Toe Oxford: Inspired by the Madison Cap Toe Oxford, the William is modernized with an elegant line of perfing along the toe and a stacked heel with FlexZone technology.

Dayton II Wingtip Oxford: Inspired by the Dayton Wingtip Oxford, the Dayton II combines stark black-and white-contrast patent leather into one.

Concorde II Cap Toe Oxford: Inspired by Concorde Cap Toe Oxford, the Concorde II features a patent upper with a modern silhouette and microfiber linings for comfortability.

“We are incredibly proud of our history, but even more excited for what lies ahead,” added John Florsheim, president and COO of parent company Weyco Group Inc. “Our future will

be defined by innovation, authenticity and a relentless focus on meeting the diverse needs of our customers.”

The Stacy Adams 150th anniversary capsule collection is available now and on www. stacyadams.com and other select retailers in the United States. The price range of the collection is $110-$150 and sizes range from 7-14. Additional collections, collaborations and events will be announced throughout the year to commemorate this historic occasion. For more information, please visit www.stacyadams. com or follow the brand on Instagram @ stacyadamsstyle.

Brand History Overview

Since its founding by William H. Stacy and Henry L. Adams in Brockton, Massachusetts, the brand has been a witness to and participant in fashion’s transformative journey. From the sleek formalwear of the early 20th century to the sharp zoot suits of the jazz age, Stacy Adams has walked every step with style-conscious men across America.

During the swing of the 1920s and the resilience of the Great Depression, Stacy Adams became synonymous with bold fashion statements. The 1950s brought streamlined sophistication, while the 1970s saw the brand thrive amid discoinspired trends and wider cultural shifts. As hip-hop culture emerged in the 1980s and ’90s, Stacy Adams remained a staple for artists and tastemakers alike, celebrated for its ability to bridge generations and cultures.

Photos courtesy of Stacy Adams

Photo courtesy of Balenciaga and WGSN Catwalk Library

FROM ONLINE MICROTRENDS TO IRL SPACES

The breakneck proliferation of online-generated microtrends has been falling from the heights of their TikTok zenith—where a new “core” was once seen every few weeks and embraced by an increasingly online audience, particularly among Gen Z. As WGSN Senior Strategist for buying, Jessica Seddon explains, “They were too saturated in the market between 2023 and 2024 and it wasn’t sustainable, in terms of the environment but also personal spending. Consumers’ spending power isn’t strong enough to keep up with all the changing trends so it has driven them to return to personal style and more considered consumption.” As the pendulum swings toward an eager return to IRL spaces and experiences—for work or pleasure—consumers are planning their looks and wardrobes around the practical implications of what or where they’d be needed and not necessarily to fit into a purely online aesthetic. Their looks will need to be seen in the wild—not just on a screen.

What are the opportunities?

without diluting the brand’s core product and aesthetics. “Retailers are increasingly embracing cross-category merchandising which creates stories that speak to these lifestyles and offers versatility to respond in-season. This will continue to provide plenty of opportunities to drive upselling in future seasons,” said Clare Scullion, strategist, WGSN retail and buying.

Catwalks

Brands and retailers can capitalize on this change by creating captivating stories that speak to their consumers and their needs. The tricky question is—how will they know what the pivotal influences for those stories should be? The first step should be to clearly understand which trending aesthetics have short- or longterm potential. WGSN’s TikTok analytics score gauges the strength, lifespan and investment scale for a particular trend, equipping clients with a valuable tool for deciding how best to respond to it. Another factor in building an enticing story is authenticity. For shoppers basing their purchasing decisions on their lifestyles beyond mere aesthetics, being sure of a brand’s design direction is vital. Brands should always ensure that product direction and collaborations stay true to the ethos that garnered their customers’ loyalty. Ralph Lauren, for example, recently infused its classic Americana collections with sportier elements through strategic partnerships with the US Open and the Yankees. These collaborations provided an opportunity for cross-category merchandising

We also see this cross-category merchandising played out in the Pre-Fall 2025 collections. WGSN’s Nu Eclecticism for A/W 25/26 explores how consumers crave individuality and reject standardisation, prioritizing key items and how they could be styled rather than limiting the items to individual aesthetic trends. Take the poet blouse, for instance. For Pre-Fall, the top has broken free of its cottagecore styling. At Max Mara, it’s part of sleek, cosmopolitan city looks. At Kallmeyer, its look is more laid-back and paired with slouchy trousers. At Valentino, it’s used to pull together eccentric maximalist looks.

Beyond 2025

As we look beyond 2025, the importance of personal styling and the influences that shape it remain important. As discussed in WGSN’s Big Ideas 2027: Fashion report, differentiation will be crucial for maintaining consumer interest as they face overstimulation and ongoing caution about spending habits. To cut through this overstimulation and target consumers’ true interests, brands keep abreast of trending cultural influences which have long-term appeal in their market. To differentiate between microtrends and those with true staying power, keep up to date with WGSN’s analysis on trend shifts. Get ahead with the forward-looking forecasts and scoring of current online content in WGSN’s TikTok Analytics reports.

Photo courtesy of Chloe and WGSN Catwalk Library

Photocourtesy

Photos courtesy of Cole Sprouse for Express

Express is entering a new era of style with Dress to Express, a new brand platform that marks a bold new chapter for the brand. Dress to Express is a three-word anthem celebrating confidence and self-expression that nods to the brand’s heritage as a fashion authority rooted in confident, modern, effortless style.

The platform comes to life with the launch of the Spring ’25 campaign, headlined by power couple Barbara Palvin and Dylan Sprouse. Shot in New York City, the campaign captures the energy and inspiration of the city that influenced the collection.

“As we continue our journey of transformation, we wanted to collaborate with influential voices who truly embody our brand promise of confident self-expression through style,” said Joe Berean, senior vice president of marketing and creative at Express. “Barbara and Dylan represent that vision, bringing both creativity and authenticity to the launch of our new brand platform.”

Shot by Cole Sprouse—Dylan’s twin brother— the campaign highlights Barbara and Dylan’s personal style, while showcasing Express’ new collection of fashion pieces and wardrobe essentials. Together, their natural chemistry and confidence perfectly reflect the brand’s commitment to authentic self-expression.

“Being part of this campaign with Express felt natural because it celebrates individuality and self-expression—values that resonate deeply with us,” said Palvin. “Each piece in this collection is designed with comfort and confidence in mind—two key factors that influence my everyday style.”

Dylan Sprouse added, “I love the versatility of Express. From casual, everyday pieces to formal wear, they make it easy to look and feel good wherever you’re going, and that’s important to me when shopping for clothes, which is why this campaign felt like such a natural fit.”

Dress to Express introduces a new product strategy centered around modern wear-to-work, everyday style and special moments. Highlights from the collection include:

Women’s

Relaxed Trouser: At ease from work to weekend

Body Contour Collection: Best-selling tops that smooth, sculpt and define your silhouette

50/50 Rigid Stretch Jeans: Innovative rigid-front, stretch-back design for the comfiest authentic look out there

Men’s

Loose Jeans: Comfortable, relaxed and unbothered for going out or hanging in

Cropped Loose Tee: Relaxed and undeniably cool with a heavier weight and supersoft feel

Everyday Performance Collection: Top-of-theline tech for all-day comfort, on the clock or on the go

CONFIDENT SWIMWEAR WITH

Salty Mermaid

Sarah Jon Porreca – Owner of Salty Mermaid Swim Inc.

Sarah Jon Porreca is a dynamic entrepreneur and passionate owner of Salty Mermaid Swim, a brand dedicated to empowering women of all shapes and sizes. With over eight years of experience in curating swimwear that molds to diverse body types, Sarah has positioned herself as a leader in the industry, focusing on creative direction and fostering a supportive community for women to discuss fit and style.

1. Hi SJ! Tell us what inspired you to create Salty Mermaid?

Salty Mermaid was born seven years ago with a singular vision: “Let’s make all women feel powerful.” This journey began with a poster board adorned with magazine cutouts of diverse body shapes and swim designs, shaping our idea of the “Perfect Swimsuit”—a suit that empowers you to feel and look like a power babe. And just like that, our “Kara Mesh Me” one-piece was born. To this day, it remains our No. 1 best seller, evoking feelings of beauty and playfulness while the fabric ensures you feel secure and confident.

It was during this process that we realized our brand’s true essence: The playful yet powerful babe. From that moment, we began designing the pieces you see today. Each creation starts with a feeling, which we then transform into a unique print. From that print, we carefully craft a pattern that complements the woman’s body, resulting in a harmonious blend of style and strength.

Our inspiration flows from places we’ve yet to visit, curating prints that capture the fantasy of global travel. Each collection reflects a destination that invites you to feel as though you’ve journeyed to your dream location without ever leaving your hometown.

2. How does your background in fitness overlap with developing a swimwear brand? Being surrounded by like-minded women of all ages and body types, each committed to feeling healthy from the inside out, was nothing short of inspiring. Their confidence was contagious, and the energy was electric—motivating you to push toward your own fitness goals. Of course, in the company of such incredible women, the conversation often turned to the age-old struggle of finding the perfect bikini. Regardless of size, we all shared a common desire: “I want a suit that makes me feel powerful.” This challenge sparked a personal mission—to design swimsuits that empower women to walk with confidence.

At Salty Mermaid, our community thrives on the power of women uplifting one another. It’s fulfilling to see that the very foundation of our brand—building confidence—continues to grow every day. Whether it’s through our swimsuits, our ambassadors or the passionate women behind the scenes, we are proud of the relationships we’ve built with our customers and followers. For me, success is waking up to see a woman sporting a Salty Suit, her hands in the air, living her best life—radiating power and playfulness.

3. What makes Salty Mermaid stand out in the swimwear market?

We are a women-owned, small-but-mighty swim company that understands the challenges of wearing a bikini. Some days we feel beautiful, while other days we might feel bloated. Salty Mermaid gets it, and we strive to create bikinis that become your go-to suits—ranging from sexy to sporty and everything in between.

Our fabric moves with you and breathes, feeling like a second skin, as it should. We want every woman to feel playful and powerful in our swimwear, and our goal is to help them feel beautiful. Additionally, we understand that you sometimes enjoy shopping for your partner as much as for yourself, which is why we’ve created amazing matching his-and-hers suits. Our trunks have been tested by our husbands and boyfriends to ensure the perfect fit, featuring four-way stretch, a zipper back pocket and, of course, ensuring their thighs look great.

4. How does sustainability play a role in your brand’s ethos?

Our collection varies from recycled fabrics to textured terry and ribbed fabrics. We consume 98% of our fabrics by creating swim bags for every suit in lieu of poly bags. We also strive to make use of every scrap and get creative to making scrungies, dog scarves, anything we can to ensure

Photos courtesy of Salty Mermaid

every piece of fabric has been consumed. Salty Mermaid creates small production units to ensure we sell out every time with only limited suits being replenished. We want to make sure no piece goes to waste and value the ethos of being a small company and being able to create big waves with recycled materials, small production and consuming all our fabric.

5. Who is the Salty Mermaid customer? Who do you envision wearing your swimwear? It’s funny how so many brands try to pinpoint the “perfect customer,” as if we need to fit into one singular mold. As women, we wear countless hats and juggle many roles throughout the day.

One minute, I’m in office attire, then a gym session, and by the afternoon, I’m a dog mom. The Salty Mermaid customer is the woman who embraces her full, multifaceted life. She’s the beach girl, dreaming of tropical vacations from her desk, or the mom in her pajamas planning a family beach day.

I see Salty Mermaid as the brand for any woman who dreams of wearing a swimsuit with confidence. Whether you’re a dog-loving mom, a passionate gardener, a beach bum, a vacationer or a poolside dreamer, Salty Mermaid is for you. There are no limits, and no woman should ever feel she isn’t the right fit for a brand.

6. What’s the narrative or story behind the upcoming Mob Wife collection?

The Mob Wife swim collection embodies the boss babe vibes we all desire, especially when donning a daring bikini. This collection is designed to create a powerful aura around every woman. We understand that it takes courage to wear a bikini, and our goal is to empower women, showing them that we support and understand them. The Mob Wife collection is all about bringing out the powerful babe in all of us. This collection was a subtle nod to my Italian background and the stories my grandparents would tell me about the beautiful ladies that would walk down Fifth Ave in their heels and big glasses. He always would say to me, “It’s the women who run this world, never forget that.” This collection is a shout out to the women who walk with power knowing their worth and remembering who runs this world.

7. As you’re gearing up for Paraiso Miami Swim Week, what are you most looking forward to?

So many thoughts come to mind when I reflect on the experience. I love witnessing the incredible creativity from such talented designers—it’s always inspiring. Catching up with everyone is equally enjoyable, and of course, the events and parties add a special touch. For the entire Salty team, it’s a chance to come together, and it always feels like a family reunion.

What excites me most is the opportunity to showcase our suits on the runway and witness firsthand how guests react. That moment when the show ends, and you step out to see the expressions on people’s faces, is unforgettable. It’s incredibly fulfilling. And when I look over to see my friends, parents and husband cheering, it adds a layer of pride and gratitude. It’s a feeling every woman deserves to experience—truly amazing.

ABOUT THE PORTS

Planning ahead was a good thing for North American ports, as activity in 2024 surged to 61.3 million TEUs (20-foot equivalent units) across the top 15 ports, up 11.2% year-over-year and the third-busiest year on record. But warehouse vacancy rates are on the uptick, especially in emerging markets, said Savills in its 2025 “Ports Report.”

All of the 15 ports assessed saw volume gains except for Baltimore and Montreal. While 2025 looks to be a bit more stable, as labor issues have been resolved, many shippers are continuing to implement short-term strategies as they remain wary of tariff increases.

Other situations can’t be foreseen, such as the Key Bridge collapse in Baltimore in March 2024. Even though the main shipping channel for the Port of Baltimore reopened in June 2024, the port saw the TEUs decline 32.4% from the previous year. Not surprisingly, at 9.0%, Baltimore’s vacancy rate ranks

Photos courtesy of Unsplash

third among the discussed ports (which also include Charleston, S.C.; Houston; Jacksonville, Fla.; Long Beach, Los Angeles and Oakland, Calif.; New York and New Jersey; Northwest Seaport Alliance; Savannah, Ga.; Virginia; Montreal and Vancouver, Canada and Manzanillo, Mexico.

“Tariff uncertainty continues to challenge supply chain planning and strategy, making it difficult for companies to determine whether complex/large-scale shoring initiatives or strategically diversifying suppliers is the right long-term move,” said J.C. Renshaw, head of supply chain consulting, North America of Savills, in the report. “In response, many are taking short-term steps like pulling freight forward to manage risk. With organized labor stability seemingly in place, both port markets and inland hubs will play a key role in keeping goods moving efficiently.”

Top markets Los Angeles and Long Beach saw the strongest growth, as shippers diverted cargo from East and Gulf Coast ports to avoid delays from the first strike by the International Longshoremen’s Association in nearly 50 years. Los Angeles’ volume of 10.3 TEUs last year was a 19.3% increase year-overyear, and it remains the largest U.S. gateway for Asian imports. Nearby Long Beach handled 9.6 million TEUs in 2024, a whopping 20.3% increase over 2023. But housing cargo there is pricey. And diversification is key, as the markets are the most exposed to trade from China, which accounts for more than 50% of imports at the two ports .

Despite challenges from labor and tariffs, the Port of New York and New Jersey (the third busiest in the U.S.) saw higher volumes, handling 8.7 million TEUs, up 11.4% year over year. But vacancy is rising, and with 9.8 million square feet of warehouse space under construction, occupiers may have more leverage.

Construction slowed activity at the Port of Charleston, which saw TEU volumes essentially flat from 2023 and down nearly 11% from 2022 levels. In addition to the labor negotiations, a software disruption and ongoing berth construction saw vessel wait times rise to three days, the report noted. However, investment continues, with the port recently acquiring a 280-acre former mill site that will expand the North Charleston Terminal’s capacity.

“Just two years ago, Charleston and Savannah had vacancy rates below 2% — today, they have the highest among major port hubs at 17.6% and 12.1%, respectively,” the report said. “However, recent volume gains are expected to drive a demand rebound in the coming quarters, stabilizing property market conditions. For now, expect occupiers to benefit from more favorable leasing terms and relative labor peace expected in 2025.”

Benefiting from all of this is the Port of Houston, the largest port on the Gulf Coast, which ranked fifth in 2024 in terms of trade, and saw a record 4.1 million TEUs, up 8.2% from 2023. As important, the imports are expanding beyond petroleum products, with China accounting for 34.0% of the port’s import market share. In addition, it remains among the more affordable ports for warehouse occupiers, with 14.7 million square feet of space under construction, the second largest pipeline in the U.S.

A growing port is Savannah, but it wasn’t without issues, including congestion, power outages from Hurricane Helene and a spike in warehouse vacancy from 1% in 2022 to 12% in 2024 as

40 million square feet of new space came online during those two years. But volume rose 12.5% from 2023 to 5.5 million TEUs.

The Port of Virginia, which had a vacancy rate of 4.6%, is seeing nearly five million square feet of new construction in the pipeline, 64% of which is still available. The port handled 3.5 million TEUs, up 7.2% from 2023.

Ports south and north of the U.S. also saw gains. The main point of entry for Asian-manufactured vehicles and Chinese goods coming to Canada, Vancouver, the country’s top port, saw an 11% increase in TEUs to 3.5 million, despite rail strikes and a labor lockout. The Port of Manzanillo saw a 6.1% year-over-year increase to 3.9 million TEUs. It is hampered by the lack of large warehouse space nearby, the report noted. But that could change in coming years, as the country is planning to invest $3.2 billion to expand the port and double its container capacity.

Going forward, the report said, expect shippers to continue to front-load as they anticipate trade policy volatility, with China’s percentage of business to decline. But higher container volumes should bode well for warehouse demand, stabilizing that market.

“Recent volume gains are expected to drive a demand rebound in the coming quarters, stabilizing property market conditions,” the report said. “For now, occupiers continue to benefit from more favorable leasing terms and relative labor peace expected in 2025.”

EMERGING WOMENSWEAR DESIGNER: SHWETAMBARI

By Penelope Herrera

Photos courtesy of Andres Jana

After working around the world in the industries of fashion and business for years, Shwetambari Mody—fine artist and painter based in New York City for the past 20 years—has returned to her love of art and design with the creation and launch of her namesake lifestyle brand. Shwetambari Mody is a designer with a mission to showcase the luxurious and artistic side of India. With each Shwetambari piece, there is the richness of Indian craftsmanship, where the emphasis on the intricate details of Mody’s culture allows for her heritage to be seen and felt. To blend contemporary style with traditional elegance through a collection crafted with passion and inspired by tradition— that’s Shwetambari.

Shwetambari’s Fall/Winter 2025 collection, Advaita, was recently released for fashion week, and delves into the Hindu philosophy of Advaita, a concept that sees all things as interconnected in a singular, inseparable unity. Advaita is about the unity of opposites, an idea that runs through the collection, with masculine fabrics meeting feminine silhouettes, and while black and white create tension, oxblood is the pulse that ties it all together. Being more than what meets the eye, Advaita is not just about colors, shapes and fabrics, but about how contrast brings depth. Mody stated, “The designs balance structure with ease, groundedness with freedom, showing that even within duality, harmony can exist. This collection has pushed me to move beyond division and explore the threads that unite everything.”

The Advaita collection is an homage to ancient thought as well as a visual exploration of the delicate balance between seeming opposites such as light and dark, chaos and calm, tradition and innovation—elements that converge in a daring interplay, crafting a narrative that transcends dualities. Mody added, “I’ve never really considered myself a spiritual person, but recently, my search for balance—both within myself and in the world around me—has led me to reflect on dualities, the way we often see opposing forces like light and dark or good and evil. The truth is, both of these exist within us. What I didn’t know is that this idea lies at the heart of the Vedas (ancient Hindu scriptures)—a concept my father has been exploring for the past few years, called Advaita, or non-duality. It’s crazy how the universe seems to align when you start focusing on something. Diving into this philosophy has resonated with me in a deep, almost instinctive way and has served as an inspiration for this season.”

The Advaita collection is a study in balance, crafted with precision and intention, with textural elements like fil coupé and intricate knots representing the complexities of existence, while structured outerwear symbolizes strength in reconciliation. Matchstick embroidery and beaded threadwork are at the forefront, mirroring the process of integration and self-discovery, while quilted textures add depth, blending traditional craftsmanship with modern sophistication. The designs embody the eternal tension and resolution between polarizing forces, merging them into a harmonious whole. The Advaita collection invites the wearer to embrace their multifaceted nature through each piece, finding strength and beauty in the balance of opposites.

Although the most recent collection of Shwetambari has to do with an Indian philosophy, remember, for any collection, Indian artistry is through and through. Mody said, “India has always been my muse—its landscapes, flavors, scents and spirit shape my designs, weaving each piece into a story that reflects its beauty. Embroidery, natural dyeing and weaving are the soul of Indian artistry, but for me, it’s not about replication; it’s about refinement. We strip tradition down to its essence, keeping the handwork, textures and imperfections that give it life. It’s about honoring the past while pushing it forward—making it bold, fresh and relevant.” And despite the eye-catching colors and materials, India’s artistry is also nuanced, raw and refined all at once. It’s a play of contrasts— ancient yet constantly evolving. Tradition involved in the pieces are not just static; it moves, breathes and adapts.

Even with the people Mody works with, most Shwetambari pieces are hand-finished by some of the most exquisite artisans and craftspeople, sourced within the Indian subcontinent. Mody mentioned, “Talent in India is everywhere— often quiet, often unnoticed, yet deeply rooted in history and tradition. I seek out these hidden gems, artisans whose work isn’t loud but speaks volumes, bringing their unique voices to the forefront. That’s the side of India I want people to see.” Mody makes sure that her team involves creativity, authenticity, curiosity and a collaborative spirit, having said, “ I’m drawn to people who push boundaries, who aren’t afraid to break the mold but also know when to let things breathe. People who are unafraid to make mistakes.”

said, “I’m always playing with contrast—structure versus fluidity, precision versus spontaneity. My paintings often become prints in my collections, adding something raw and personal. It’s about finding that tension and making it feel effortless.” Mody’s love for design began with textiles, so in her designs, she chooses to prioritize natural fabrics like silk, cashmere and cotton—always seeking the perfect balance of breathability and softness against the skin. Mody said, “Silk, in particular, fascinates me—strong yet delicate, structured yet fluid. Embroidery, too, carries the artisan’s hand and the weight of tradition while leaving room for reinvention. It’s the textures, the imperfections—those little details—that draw me in.”

When thinking about what’s next for Shwetambari, Mody said that the focus right now is on refining, deepening its presence in the locations it is currently at, strengthening partnerships and pushing the design language further. With the business side of fashion, Mody said that it’s been a process, with learning, unlearning and figuring things out as she goes. Creativity drives her, but business is what keeps her grounded, having understood early on that vision alone isn’t enough, but needing structure and strategy is just as important. The balance is knowing what to protect and where to adapt—an ongoing process, but one that keeps Mody sharp and curious. Mody said that expansion for Shwetambari will happen naturally but always with the same intentionality. The brand is still evolving, but Mody hopes that in 10 years time, Shwetambari becomes a strong global presence, known for its thoughtful design and honest craftsmanship, having stated that, “The goal isn’t just to build a brand—it’s to create something lasting. But it’s step by step, always.”

As for her own incorporations of art into her collection, Mody finds it to be instinctual, with art showing up in the way fabric moves, how textures interact and in the little imperfections that make something feel alive. Mody

Shwetambari is for those who embrace duality—heritage with a modern edge. Mody said, “We craft pieces that feel effortless but make a statement, blending artisanal craftsmanship with a contemporary attitude. It’s not just fashion; it’s timeless art—pieces that last, evolve and move with you. We fuse India with NYC, the old with the new, creating something that feels just as relevant now as it will in the future. Every piece tells a story.” In regard to how she wants people to feel wearing Shwetambari, Mody added, “Comfortable, confident, untamed— like themselves. I want my clothes to feel like a second skin—effortless yet commanding, sensual but never overdone. Confidence comes from within, and the right piece should move with you, not just on you. Fashion is more than self-expression—it’s a daily choice. So why not make it fun?”

THE FASHION MANNUSCRIPT PRESENTS: TECHWEAR

Bringing you the latest breakthroughs in software, I.T. and fashion technology. From creative solutions to insights from experts, we are the source for all things fashion tech.

courtesy

Photo

of Unsplash

Fake Fashion Photo?

How to Spot Sham AI Images

Fashion’s Digital Armor: Free Deepfake Detection Tools Safeguard Authenticity in a World of Fakes

By Merilee Kern, MBA

The emergence of deepfake AI-generated photos alongside manipulated videos represents an unprecedented challenge for the fashion industry, which relies on imagery to tell stories and establish brand identity. Fashion brands, together with influencers and designers, often rely on authentic, high-quality visuals to attract and maintain their audience. Unfortunately, deepfake technology continues to become more advanced, creating new challenges. From confusing reality and misrepresenting campaigns to damaging consumer trust and brand reputations, the fashion world is vulnerable to a litany of style shams.

Influencer content curation, runway moments and product launch promotion require these tools (seen below), which verify all visual assets for authenticity to preserve the essential trust needed in this visually-dominant industry. When fashion brands deploy BitMind’s innovative detection technology within their digital workflows, they can actively fight AI-based image fraud while keeping their visual communications trustworthy and safe from unauthorized alterations. The use of these advanced detection tools is essential for protecting brand reputation and representing the truth in a sector where authenticity stands as a fundamental value.

Curating influencer content, showcasing runway moments, and promoting

Chrome Extension

Flags AI-created content in real time while browsing

AI or Not Game

product launches and other promotional fashion industry functions, all demand tools that verify visual authenticity and preserve the essential trust in this visually-driven industry. Amid the sector’s onslaught deepfake AIgenerated photo and video scams, solutions are emerging combat AI-driven misinformation and fraud before people fall victim. One AI disruptor transforming the fight against AI fraud is BitMind—an AI deepfake detection authority that offers a suite of free apps and tools that instantly identify and flag AI-generated images before you fall victim.

Built by a team of AI engineers hailing from leading tech companies like Amazon, Poshmark, Near and Ledger, BitMind’s instant detection of deepfakes helps uphold the credibility of the media, guaranteeing the authenticity of the information we use.

A strong deepfake detection enhances digital interactions, supports better decision making and strengthens the integrity of the modern digital world—serving to protect reputations, shield finances and maintain trust for celebrities, politicians, public figures… and everyone else.

For both business-to-consumer (B2C) and business-to-business (B2B) use, these five BitMind tools are free and accessible to anyone:

X Bot

Fun Telegram bot that tests your ability to distinguish between AI-generated and humancreated images

Verifies if images on X/Twitter are real or AIgenerated

Manipulated Video?

“Recognizing the need to integrate deepfake detection into everyday technology use, our applications fit seamlessly into users’ lives,” notes Ken Miyachi, BitMind CEO. “For example, the BitMind detection app is a user-friendly application that allows individuals to upload images and quickly assess the likelihood of them being real or synthetic. Additionally, the browser extension enhances online security by analyzing images on web pages in real time and providing immediate feedback on their authenticity through our subnet validators. These tools are designed to empower users, enabling them to navigate digital spaces with confidence and security.”

As the world’s first decentralized deepfake detection system, BitMind is an open-source technology that enables developers to easily integrate the technology into their existing platforms to provide accurate real-time detection of deepfakes.

“Deepfake technology has emerged as both a marvel and a menace,” continued Miyachi. “With the capacity to create synthetic media that closely mimics reality, deepfakes present unprecedented challenges in privacy, security and information integrity. Responding to these challenges, we introduced the BitMind Subnet, a breakthrough on the Bittensor network, dedicated to the detection and mitigation of deepfakes.”

AI Detector App

A simple website where users can drag and drop suspicious images for fast deepfake detection results

What truly sets BitMind apart is their commitment to creating a safer, more transparent digital world where AI benefits humanity, driven by their passion for innovation, security and community engagement. Their technologies are expressly designed to safeguard the integrity of digital media and foster a trustworthy digital ecosystem.

For fashion brands, themselves, integrating BitMind’s cutting-edge detection technology into their digital workflows can help actively combat AI-based image fraud, ensuring that visual communications remain reliable and free from unauthorized alterations.

Ultimately, these advanced detection tools are indispensable for safeguarding brand reputation and upholding the truth in a sector where authenticity is paramount. BitMind’s innovations are paving the way for a future in which digital trust is not an option but a necessity. As the threats increase, the global community must be equipped with the means to ingest digital information in a reliable and authentic way in order to realize AI’s true potential safely and efficiently.

Discord Bot

Verifies if images are real or AI-generated via its Discord Integration

New York Embroidery Studio Unlocks New Levels of Creativity, Customization and Sustainability With Stratasys 3DFashion Solution

Stratasys announced that New York Embroidery Studio (NYES) has integrated the Stratasys J850 TechStyle printer into its manufacturing capabilities. Known for its innovation in design and production, NYES is leveraging this 3DFashion direct-to-textile printing technology to combine traditional embroidery with cutting-edge 3D printing, enabling new levels of creativity, personalization and eco-conscious manufacturing.

As a leading design and production studio in New York City’s Garment District, NYES partners with renowned designers, brands and celebrities on projects ranging from runway collections to events like the Met Gala. The J850 TechStyle printer allows the studio to produce intricate, tactile designs while streamlining workflows and reducing material waste, meeting the growing demand for sustainable, high-impact fashion.

“The J850 TechStyle is an extraordinary addition to our capabilities, allowing us to elevate creativity while delivering on our commitment to innovation and sustainability,” said Michelle Feinberg, owner and creative director of NYES. “Our clients are thrilled by the possibilities this technology opens up—from high-end fashion to VIP and entertainment projects. Combining the precision of 3D printing with our expertise in embroidery allows us to push boundaries like never before.”

The integration of Stratasys’ solution aligns with NYES’s focus on sustainable production, enabling on-demand manufacturing and reducing excess inventory. Designers benefit from the ability to create unique, personalized designs without additional costs or material waste, advancing both artistic expression and environmental responsibility.

“Stratasys is redefining what’s possible in fashion and design by delivering solutions that blend customization, creativity and sustainability,” said Zehavit Reisin, senior vice president of Consumer Solutions and Material Business at Stratasys. “This collaboration demonstrates how innovative technologies can transform global design projects and empower studios like NYES to set new benchmarks in the industry.”

NYES plans to host open house events in 2025 to showcase the potential of 3DFashion to designers and clients. With the J850 TechStyle printer as a cornerstone of its offerings, NYES continues to lead the way in integrating advanced technologies into creative manufacturing.

For more information about Stratasys Fashion and its applications, visit Stratasys TechStyle.

Photo

S&S Activewear Launches AllPro, an Exclusive Performance Apparel Brand

S&S Activewear (S&S), a leading technology-enabled distributor of apparel and accessories in North America, announced the launch of AllPro, the company’s exclusive new brand of high-quality apparel designed for the corporate channel, teams and beyond. From school, corporate and hospitality uniforms to styles for active individuals and teams, the line features budget-friendly T-shirts, sport shirts and quarter-zips tailored for men, women and youth.

AllPro apparel features two fabric technologies designed for color durability and printability: Pro-Lock and ProFlex. Pro-Lock is made of 100% polyester interlock jersey, manufactured using a cationic disperse dye that ensures exceptional colorfastness with a bleed-resistant print surface ideal for decorators. Pro-Flex is made with 60% polyester and 40% Sorona for eco-friendly durability— offering superior stretch, quick-drying capabilities and a reduced environmental footprint compared to traditional performance materials.

“AllPro provides our customers with extensive color options, reliable inventory depth and innovative fabric technologies that make decorating easy and costeffective,” said Toby Whitmoyer, chief commercial officer for S&S. “Our goal is to ensure decorators can recommend an assortment of styles to their clients. Adding AllPro to our growing list of apparel brands gives our customers the versatility they need.”

The collection features size ranges from Youth XS to Adult 4XL with select styles available up to 6XL—all available in a wide range of corporate and team colors. This brand launch comes weeks after S&S’s partnership with Jaanuu that brought modern uniforms to the distributor’s lineup. S&S plans to continue its expansion of brand offerings this year.

AllPro products are available through S&S Activewear’s distribution network. For more information, visit www. ssactivewear.com/ps/allpro.

Starting out.

MY FASHION (LEGAL) ODYSSEY

PART FIVE: WHY FASHION BRANDS AND COMPANIES SUCCEED AND WHY THEY FAIL

By Charles Klein

which dual roles clearly limited the growth of the company.

2. Is the new brand filling a product niche that is not getting serviced well or that the new brand can service better? The founders of the new brand must really do their homework and get as much feedback as possible about this point.

SMART MANAGEMENT PROGRESSIVE TOOLS EXPERT TEAM

social media/public relations matters? Without such a team, the new brand may make errors that can sink its business or inhibit its growth.

As I mentioned in my third article, I attended the first WWD summit in Scottsdale, Arizona. Bud Konheim, longtime president of Nicole Miller, led one of the breakout sessions at that summit. He began his talk by reading a list of well-known fashion brands. They had one thing in common—they had all ultimately failed and were gone from the fashion scene. I think that list both shocked and surprised the attendees. Who would have thought that the noted well-known brands would have disappeared? Bud went on to talk about the reasons that brands fail. At the same time, the brand he founded with Nicole continued to enjoy great, long-term success, which it has done to this day.

3. How will the new brand create an emotional connection with the consumer? In that regard, what are its website and social media plans? The new brand must first identify its target customer. After doing so, the new brand must convince its customers that it gets their taste and interests. FUBU, For Us By Us, years ago did just that when it was launched. The founders said we understand you because we are you!

HAPPY RESIDENTS

4. Are the products properly priced both to garner consumer sales and to yield a sufficient profit to the company? The new brand should get good advice from knowledgeable industry experts and accountants on this most basic issue.

8. Has the new brand developed a good business plan to move its business forward, including a good set of financial projections to chart out the brand’s financial future? Does the brand have the money to carry out at least the first year of that plan?

9. Is the new brand relying on a celebrity to catapult it into success? That reliance can be a double-edged sword. Especially in today’s celebrity-driven world, a celebrity brand owner or ambassador can help jump start the business and foster an emotional connection with the consumer. However, overreliance on a celebrity can cause the brand to flounder if the celebrity is unable or unwilling to continue to promote the brand, or if the luster of the celebrity is tarnished.

The questions posed by the title of this article are critical ones. The answers to these questions are somewhat different at the different stages of the life cycle of a brand and a company. I am going to consider these questions both from the standpoint of fledgling businesses and those that have reached some level of success.

are constantly upgrading our approach and methods to save our clients time and money by delivering the most progressive services and tools in industry.

There are both common factors and different ones for success and failure at different stages of a brand’s business life.

Why? To always increase the value of our buildings enhance the lifestyles for our residents.

I will address this topic in two articles: a) starting out; and b) growing and sustaining your fashion brand.

Here are some vital points and questions to consider in launching a fashion brand or company:

Large to small, we tailor all our services to meet unique needs of each of our clients. A total commitment to quality service is what has made Century one of the most trusted management companies in New York for over 40 years.

1. Do the new brand’s founders have both fashion business operational and creative experience and talent? My most successful clients have answered that question with a resounding yes. On the other hand, I’ve represented some very talented designers who chose, perhaps sometimes by necessity, to wear both creative and managerial hats,

5. Is the new brand establishing the proper legal foundation for its business? Choosing and protecting the brand’s trademark is crucial. The new company must perform a trademark search through competent counsel to determine the availability of the brand for registration and then apply to register the brand as a trademark in the U.S. and other brand-appropriate jurisdictions. The founders must form an LLC or corporation both to operate the business and hold its intellectual property. (It is best to set up two entities in this regard.) Lastly, the founders should enter into a shareholders agreement or operating agreement to try to avoid future disputes among the owners. These documents are akin to a business prenuptial agreement. At this juncture, I should not be shocked, but I still am shocked, about the number of startups that don’t get the legal foundation right.

OUR EXPERTISE AT A GLANCE

10. My last point is a suggestion and not a question. Be an opportunist in the good sense of that word. Be nimble enough to take advantage of opportunities that come your way. Bud Konheim espoused and followed this principle. After he saw that Nicole Miller ties were selling well in the company’s Madison Avenue store, he launched an iconic, fun tie business. I still have one of those ties in my closet.

Residential Property Management

Financial Management

Companies and brands that don’t check most of these boxes may fail.

To be continued…

Risk Management

Residential Sales & Rentals

My Next Article: Growing and Sustaining the Brand

About the Author

Coop and Condo Conversions

Construction Coordination

Project Management

6. Do the founders “get along?” If they don’t, they shouldn’t go into business together.

Long Term Capital Planning

7. Does the new brand have an effective professional team that is fashion industry knowledgeable for legal, accounting and

Connect with our expert team today to find out how can help.

Charles Klein, Esq. Charles Klein is a partner and chair of the Fashion Law Group of Davidoff Hutcher & Citron LLP, a mid-size midtown Manhattan law firm. DHC has been helping clients solve challenging problems since 1975. Although he handles a wide variety of business law matters for clients, Mr. Klein’s practice is particularly focused on the fashion, accessories and home industries, where he helps his clients build their businesses, obtain protection for their intellectual property, protect their brand assets and negotiate their license agreements and other contracts. Charles can be reached at 646-428-3240 and ck@dhclegal.com.

DEBRA HAZEL

Debra Hazel Communications North Las Vegas, NV 201-618-5247

DEB’S RETAIL DISH AND DEALS: SPRING AWAKENING

By Debra Hazel

Spring is almost here—and so is an amazing assortment of new eateries, including the returns of some famed restaurants and chefs.

All About Apparel and Accessories

British activewear brand Gymshark will make its U.S. debut with a four-level flagship at 11 Bond St. later this year. Zara will open its first store in spring 2026 on Eastern Long Island as part of a multimillion-dollar redevelopment of Smith Haven Mall in Lake Grove, N.Y. It will include several new marquee retailers, dining destinations, an outdoor plaza and amenities throughout the property. Also joining the center will be Sur La Table this fall.

DXL Big + Tall, a specialty retailer selling big and tall men’s apparel, has debuted its newest location at Somerville Circle Shopping Center, 300 Route 202 in Raritan, N.J. Lifestyle and accessories brand Cole Haan has opened its third New York City location, at the corner of Fifth Avenue and 19th Street in the Flatiron District. Cole Haan operates over 500 stores in nearly 100 countries worldwide. Nestled within a 1904 neoRenaissance landmark building, the 1,622-square-foot retail space blends the brand’s footwear and accessories in an open floor plan that offers an immersive shopping experience.

Food, Glorious Food

Dumbo Market has taken the former CVS space at 1223 Second Ave. for its first Manhattan location.

Wining and Dining

Planet Hollywood has returned to New York City with a new $20 million location at 136 W. 42nd St., in a technology-driven space that it said sets a new standard for unparalleled dining and entertainment experiences. Instead of traditional memorabilia, the restaurant redefines Hollywood glamour beneath a 360-degree canopy of state-of-the-art, high-definition screens. Encircling the entire perimeter is an impressive array of over 692 video tiles delivering cutting-edge dining and event experiences through dynamic and interactive displays. With 8K resolution video surfaces spread across each floor, diners can be transported to thematic worlds ranging from old Hollywood glamour to futuristic landscapes.

Hildur, which offers a Scandinavian take on French bistro food, has opened at 5 Front St.

Grupo Gitano will open a two-level, 14,000-squarefoot, tropical-themed restaurant and dance club at Pier 17. Iron Chef Masaharu Morimoto and Montclair Hospitality Group have signed a 20-year lease for a new restaurant located at 1255 Broadway within the 1261 Broadway office building in New York City. It marks Morimoto’s return to the city after closing his namesake restaurant in 2020. Chipotle will open a new location at 600 Third Ave. Los Tacos No. 1 signed a new 10-year lease for 9,800 square feet on the first floor of 318 W. 39th St. in Manhattan’s Garment District. Just Salad launched its first drive-thru location at The Shoppes at Livingston Circle in Livingston, N.J.

Fun and Fit

Pickle1 will open three pickleball courts at 100 Pearl St.

Around the U.S.

Atlas, an incubator for independent designers of sustainable and ethically made apparel, jewelry and more, has opened at Westfield Century City in Los Angeles. Sky Zone, the originator of the trampoline park, will open its newest location in Chicago’s Lincoln Park. The 38,000-square-foot park at 1419 N. Kingsbury St. is the company’s 262nd location nationwide, its 10th in the Chicago area and the first to showcase the company’s updated logo and brand identity. Yes, you can eat like the Bridgertons—Netflix Bites Vegas has opened at MGM Grand Hotel & Casino, embarking on a savory one-year culinary residency that invites guests to dig into dishes and drinks inspired by Netflix series.

Chef and restaurateur Costas Spiliadis introduced his Estiatorio Milos to West Palm Beach at One Flagler, the lifestyle Class-A office tower at 170 Lakeview Ave. in the Flagler Waterfront District in February. It marks the brand’s second location in Florida and 12th location globally. Indoor sports facility Pickleball Kingdom will open a location at 4937 NW Blitchton Road. in Ocala, Fla. Led by franchisee Tim Campbell, the facility, which will span 37,000 square feet and feature 13 professionalgrade indoor courts, is targeting an opening in the summer of 2025.

Now is the perfect time to reconnect and see what’s trending for the year ahead within retail technology. In conversations with industry leaders at various tradeshows and meetings, five key shifts have emerged. These trends are shaping the future of retail, driven by the need for greater efficiency and maximizing data.

Success in Retail Depends on Tailored Solutions

There is no one-size-fits-all solution in retail technology. Individuality is why businesses continue to succeed, each carving out its place in the industry with distinction. The technology used and how it’s implemented must align with these differences, whether a business is a small regional retailer, a global brand, a family-run operation or a publicly traded company. Technology must serve the specific needs of each business. Success lies in understanding those nuances, tailoring solutions accordingly.

Moving Beyond Manual Inventory Management

In retail, success hinges on precise seasonality and allocation, making it clear that manual processes can no longer keep up. The need for technology that balances both replenishment and allocation has never been more critical. Retailers must account for seasonal purchasing patterns, store location, size and even the color variations of garments to ensure the right products are in the right place at the right time. The goal is to avoid excess inventory sitting in a warehouse while also preventing stockouts that lead to missed sales. Getting this balance right will give retailers a competitive edge.

Finding the Right Balance Between Push and Pull Allocation

For years, retailers have relied on reactive inventory strategies including manual

RETAIL TRENDS AND INSIGHTS FROM INDUSTRY LEADERS ON WHAT’S NEXT IN 2025

By: Lauren Taubes, director of Business Development, 7thonline

corrections based on what’s needed in the moment. AI integrations and machine learning allow businesses to shift from adjusting to demand to proactively fine-tuning their allocation strategies, often referred to push and pull allocation.

For example, let’s say you have two A stores. One is in Hawaii and the other is in New York. A push system would always send the same number of socks to both stores, even though socks are likely not selling well in Hawaii and you might even sell out of certain colors in New York.

A push system stocks inventory based on store parameters like the square footage and the volume of the store. It’s not based factors that determine demand. It’s the warehouse that pushes inventory to stores. Push systems make sure stores are fully stocked regardless of who comes to buy it.

The pull system corrects this issue by stocking the stores based on local store demands. But it cannot be done without historical data and it cannot be done manually. The challenge for a lot of retailers is that a pull system requires a level of data and metrics. It can respond directly to customer demand, local weather and store sizes. It helps to keep inventory lean and reduce waste.

Many retailers are now adopting a hybrid approach, leveraging AI-driven insights to strike the right balance between push and pull allocation. By setting up intelligent, data-backed rules for replenishment and distribution which are tailored to seasonality, store location, product type and customer behavior, businesses can optimize inventory flow and boost profitability.

Small Businesses Can’t Afford To Stay In “Excel

Hell”

Today, even small businesses are now embracing digital tools to stay competitive. Many are moving beyond “Excel Hell,” replacing outdated Excel spreadsheets with technology that provides real-time data, forecasting and reporting. Even with limited resources, small retailers can now access affordable, customizable solutions that streamline inventory management, enhance customer relationships and improve overall efficiency. By leveraging automation and AI-

driven insights, small businesses can offer a seamless shopping experience while optimizing operations to reduce costs.

Better Planning for Profitability With Seasonal Inventory

The better seasonal inventory is planned, the stronger profit margins can become. However, seasonal inventory management requires long-term forecasting while navigating short-term challenges. Retail supply chains involve multiple moving parts. Those include suppliers, warehouses and shipping partners. All of these elements must work seamlessly to avoid costly disruptions. Unexpected delays can lead to stockouts, resulting in lost revenue and frustrated customers, while overestimating demand can leave businesses stuck with deadstock that’s difficult to move after peak seasons. Rigid warehouse contracts can further complicate matters, leaving retailers with high storage costs when demand drops. To optimize seasonal selling, businesses must invest in flexible logistics, data-driven demand forecasting and adaptable inventory strategies.

The Human Touch and the Art of Finessing Technology

While AI might be the brains behind modern retail, people remain at the heart of its success. Technology can analyze data, predict trends and optimize inventory, but it’s the employees on the ground who understand the nuances that AI can’t capture. They know what can be done better, spot local issues like road construction affecting foot traffic or a special event bringing in new customers, and make the critical adjustments that drive business success.

Lauren Taubes is a seasoned retail leader with a proven track record in the SaaS and retail technology industries. Currently the director of Business Development at 7thonline, Lauren specializes in strategic growth initiatives, leveraging analytics and AI/ML-powered solutions to optimize merchandise planning and demand forecasting for global retailers and wholesale brands.

KNOW GREATER ADVICE

The challenges facing businesses today have never been greater – and access to smart advice has never been more important.

PKF Clear Thinking and its partners at PKF O’Connor Davies have one of the industry’s deepest benches of interdisciplinary advisory experts across multiple industries. This strength not only offers our clients a greater depth of resources, reach and talent – it solidifies our firm’s national presence.

From Investment banking and ESG to bankruptcy and restructuring, valuation services, cybersecurity and privacy, and more, our team has the experience and expertise to deliver strategic advice that drives real value.

With PKF Clear Thinking, our clients know greater service, know greater insights, Know Greater Advice

DAVID HAROUCHE

Founder, CEO, CTO

Multimedia Plus

WHY YOUR E-LEARNING EXPERIENCE WAS BAD—AND HOW MODERN RETAIL TRAINING FINALLY GETS IT RIGHT

By: David Harouche, founder, CEO, CTO, Multimedia Plus

Let’s be honest, traditional e-learning was awful. Remember those dull, click-through PowerPoint slides pretending to be “interactive”? The monotonous voiceover droning on about policies you’d never remember? The endless multiple-choice quizzes that somehow always included the dreaded “all of the above” option? If you ever found yourself questioning your life choices while watching a 20-minute video on proper etiquette, you are not alone.

For retail associates, this kind of training was even worse. Imagine being on your feet for hours, dealing with customers, restocking shelves and then being told to sit in the backroom and complete an e-learning module that feels like a corporate compliance seminar from the 90s. Not exactly the kind of engaging, skill-building experience that leads to great customer interactions or better sales performance.

Thankfully, retail training has evolved. Today’s programs recognize that associates aren’t desk-bound employees with unlimited time. Instead of forcing them through lifeless modules, modern programs are built to be engaging, relevant and—dare we say—actually enjoyable.

One of the biggest changes? Training is now designed for real humans, not just check-the-box compliance. Instead of static slides, modern retail training platforms use short videos, interactive scenarios and even gamification to make learning feel more like an experience than a chore. Rather than sitting through a 30-minute lecture on how to greet a customer, associates can watch a quick, engaging clip that shows them best practices in action.

Another game-changer is mobile-friendly access. Retail associates don’t work tied to a desk, so why should their training be? Today’s training solutions work on mobile devices, allowing employees to learn in short bursts— on the floor, between shifts or whenever they have a moment. This flexibility is a game-changer and means training actually fits into the real-world pace of retail.

Modern training also focuses on real-world application. Gone are the days of generic, one-size-fits-all content. Training now emphasizes real scenarios that associates encounter daily, helping them handle difficult customers, master product knowledge and increase sales. The result? More confident employees and better customer experiences.

One of the most surprising advances is data-driven training. No, this isn’t a dystopian nightmare where your every move is tracked—but training platforms can now monitor progress, provide real-time feedback and tailor learning paths to each employee. This means associates actually get the support they need, instead of struggling through irrelevant material.

Finally, let’s not forget the power of the peer community. Today’s best training solutions encourage collaboration, peer learning and pairing, and even a little friendly competition. Employees can share insights, discuss challenges and learn from each other, making training feel less like a lonely, forced activity and more like a team effort.

So, if you’re still haunted by memories of clicking through endless e-learning slides, take heart. Retail training has finally entered the modern era. It’s engaging, it’s flexible and it might even be fun. And if it’s not? At least you won’t have to listen to that monotone voice telling you to “Click Next” ever again.

David Harouche is the founder, CEO and CTO of Multimedia Plus. For more than 20 years, David has developed innovative, technology-driven programs for a broad range of clients, making Multimedia Plus the foremost provider of learning and communications solutions and a resource for market intelligence.

FRANK DELUCIA

Senior Vice President

Hub International Northeast

frank.delucia@hubinternational.com

212-338-2395

STRATEGIES FOR SOLVING SUPPLY CHAIN CHALLENGES IN THE FASHION APPAREL INDUSTRY

By Frank DeLucia

The fashion apparel industry is facing growing supply chain challenges, including rising costs, geopolitical tensions, natural disasters and shifting trade dynamics. What began as pandemic-related disruptions has evolved into a complex landscape, requiring businesses to adapt to new realities.

To stay competitive and resilient in 2025, fashion apparel leaders need to understand key trends and leverage effective strategies to manage risks and optimize operations:

Key Trends in Fashion Apparel Supply Chains

• Nearshoring: With a shift towards nearshoring, many apparel companies are moving production closer to home, such as sourcing from Mexico instead of China, to lower transportation costs and reduce reliance on overseas suppliers.

• Geopolitics: Changing political climates, particularly around U.S.-China trade, can create uncertainties. Fashion companies must be prepared to adapt to new trade policies and tariffs that could impact sourcing and costs.

• Natural disasters: Events like floods or wildfires can disrupt manufacturing and logistics, especially when relying on specific suppliers or regions. Increased climate-related risks make supply chain resilience planning more critical.

• AI integration: AI is transforming supply chains with predictive analytics, dynamic inventory management and enhanced procurement. However, fashion companies must also be mindful of risks like cybersecurity threats and regulatory compliance.

Key Strategies for Fashion Apparel Companies

1. Develop resilience plans: Disruptions are inevitable, but businesses can reduce their impact by having backup suppliers and contingency plans in place. A detailed resilience plan helps apparel companies handle unexpected issues such as natural disasters or geopolitical instability.

2. Leverage AI tools: AI-based solutions can improve inventory management, procurement and forecasting, helping fashion companies optimize supply chain efficiency and better manage risks. AI can also help adjust insurance coverage based on real-time inventory changes.

3. Partner with industry-specific experts: Collaborate with brokers who understand the fashion industry’s unique challenges. A broker with global expertise and access to advanced technology can offer tailored solutions and competitive rates for supply chain risks.

In an increasingly unpredictable market, fashion apparel businesses must act proactively to protect their supply chains. By planning for disruptions, using AI tools strategically and working with experienced brokers, companies can build a more resilient and efficient supply chain.

Frank DeLucia currently serves as executive vice president of Hub International Northeast, a leading full-service global insurance brokerage. With over three decades of experience, Frank specializes in building insurance and risk management programs for the real estate and apparel industries and is a long time active member of the Fashion Service Network (FSN). Frank can be reached by phone at 212-338-2395 or at frank.delucia@hubinternational.com. For more information on Hub, please visit www.hubinternational.com.

JOSH SKLUT

DIRECT DATA ACCESS IS HELPING RETAILERS HIRE BETTER SALES ASSOCIATES FASTER WHILE GIVING WORKERS MORE CONTROL

By Josh Sklut

Finding the right talent for retail roles is never simple. There’s a need for short-term seasonal positions, a high rate of turnover and the need to find skilled sales associates with the necessary product knowledge. Since retail is inherently customer-focused, candidates must also possess strong communication skills to deliver great customer experiences.

According to a report released in late December 2024 by card issuer Visa, in-store shopping dominated retail spending this holiday season in the U.S., accounting for 77% of payments, while only 23% occurred online. Retails are taking notice and are focusing on in-store customer experience, leading to a more competitive retail job market.

A major obstacle in hiring the right talent relies on the platforms used for recruitment. Traditional hiring systems often limit access to the right talent, making the process inefficient for employers and job seekers. Job seekers are frustrated with job posts that are old, have been filled or never really existed. Retailers have dozens or even hundreds of resumes to sift through and find the right candidates. Even with AI and other tools, hiring is still a challenge.

New technology has emerged as a result of new Web3driven capabilities. This is reshaping the hiring model. By giving job seekers ownership over their data and allowing retailers to target their search more precisely, these innovations streamline recruitment while empowering candidates with greater control over their career opportunities.

Role of Data in Hiring and Job Searches

Hiring isn’t a single decision. It’s a series of small, cumulative choices throughout the hiring process. Predictive technologies now play a critical role at every stage, from determining who sees job advertisements to assessing a candidate’s potential performance and forecasting salary expectations.

While most hiring tools don’t make affirmative hiring decisions, they often automate rejections, filtering candidates before they even reach human review. This automation happens early in the process. The result is that job opportunities are surfaced to some while being withheld from others, and predictive systems often determine which applicants meet minimum qualifications to move forward.

Before candidates even apply, predictive technology also shapes who learns about job openings. Employers and hiring platforms use digital advertising and personalized

job boards to target specific demographics, effectively controlling who enters the applicant pool. This raises important questions about fairness, accessibility and the future of hiring.

A New Approach To Retail Hiring Benefits Retailers While Putting Control in the Hands of Job Seekers

Traditional hiring platforms have long dictated how job seekers and employers connect. Candidates submit applications through job boards and hiring portals, often without visibility into how their data is used, while employers sift through piles of applications, relying on outdated filtering methods that may overlook qualified talent. Worse, job platforms profit from job seekers’ data. They monetize résumés, engagement metrics and application activity, all while the individuals receive nothing.

A new generation of hiring platforms is flipping this model entirely by giving job seekers ownership over their data and compensating them for sharing it. Rather than candidates handing over personal and professional details to be sold to third parties, these platforms allow individuals to control their information and get paid when businesses use it to connect with them.

For the retail industry, this shift is game-changing. Instead of relying on outdated applicant tracking systems, hiring managers can directly connect with verified, qualified and interested candidates who match their needs. At the same time, job seekers experience a completely new level of empowerment: they control when and how they share their credentials, skills and availability. Better yet, they are compensated for their participation in the hiring ecosystem.

By moving away from the one-size-fits-all job board model and toward a dynamic, data-driven hiring marketplace, this new approach solves some of retail’s biggest hiring inefficiencies. Employers reduce timeto-hire, improve retention, and connect with top talent faster, while job seekers benefit financially and retain full ownership of their professional data. With hiring technology evolving rapidly, this represents a fundamental shift in power. It finally puts both employers and job seekers in control, rather than the platforms that profit from them.

CBIZ Consumer Products & Retail Symposium

WE’RE BACK! Please join us for an exciting and informative program as we discuss consumer behavior and retail trends. Come network with retailers, manufacturers and service providers specializing in consumer products including: electronics, toys, accessories, food & beverage, apparel, e-commerce and more!

Thursday, April 24, 2025

E-Central Downtown Los Angeles Hotel

4:00 p.m. — 7:30 p.m.

Tickets: $50 each

Keynote Speaker

MARSHAL COHEN Chief Retail Advisor, Circana

Media & Speaker Sponsor

Dates: Thursday evening, March 13 - Friday, March 14, 2025

Purim: The festival of Purim commemorates the Divinely orchestrated salvation of the Jewish people in the ancient Persian Empire from Haman’s plot “to destroy, kill and annihilate all the Jews, young and old, infants and women, in a single day.” It is celebrated with Megillah readings, gifts of food, charity, feasting and merriment.

The Purim Story: The Persian Empire of the 4th century BCE extended over 127 lands, and all the Jews were its subjects. When King Ahasuerus had his wife, Queen Vashti, executed for failing to follow his orders, he orchestrated a beauty pageant to find a new queen. A Jewish girl, Esther, found favor in his eyes and became the new queen—though she refused to divulge the identity of her nationality.

Meanwhile, the antisemitic Haman was appointed prime minister of the empire. Mordechai, the leader of the Jews (and Esther’s cousin), defied the king’s orders and refused to bow to Haman. Haman was incensed and convinced the king to issue a decree ordering the extermination of all the Jews on the 13th of Adar—a date chosen by a lottery Haman made (hence the name Purim, “lots”).

Mordechai galvanized all the Jews, convincing them to repent, fast and pray to G-d. Meanwhile, Esther asked the king and Haman to join her for a feast. At the feast, Esther revealed to the king her Jewish identity. Haman was hanged, Mordechai was appointed prime minister in his stead and a new decree was issued granting the Jews

THE HOLIDAY OF PURIM

By: Rabbi David Laine

the right to defend themselves against their enemies.

On the 13th of Adar, the Jews mobilized and killed many of their enemies. On the 14th of Adar, they rested and celebrated.

How We Celebrate:

1. Hear the Megillah Head to your synagogue to hear the whole Megillah. The Megillah, a.k.a. “The Book of Esther,” is the scroll that tells the Purim story. Listen to the public reading twice: once on Purim night, and again on Purim day. This year, that’s Thursday night, March 13 and Friday, March 14. Pay attention—it is crucial to hear every word.

2. Give to the Needy (Matanot LaEvyonim)

One of Purim’s primary themes is Jewish unity. Haman tried to kill us all, we were all in danger together, so we celebrate together too. Hence, on Purim day we place special emphasis on caring for the less fortunate.

Give money or food to at least two needy people during the daylight hours of Purim, March 14. In case you can’t find any needy people, your synagogue will likely be collecting money for this purpose. At least, place two coins in a charity box earmarked for the poor.

On Purim, we give a donation to whoever asks; we don’t verify his or her bank balance first.

3. Send Food Gifts to Friends (Mishloach Manot)

On Purim we emphasize the importance of friendship and community by sending gifts of food to friends.

On Purim day, March 14, send a package containing at least two different ready-to-eat food items and/or beverages (e.g., pastry, fruit, beverage) to at least one Jewish acquaintance during the daylight hours of Purim. Men send to men, and women to women.”

4. Feast!

During the course of Purim day, March 14, gather your family, maybe invite a guest or two and celebrate with a festive Purim meal. Traditionally, this meal begins before sundown and lasts well into the evening.

The table should be festively bedecked with a nice tablecloth and candles. Wash for bread or

challah, and enjoy a meal featuring meat, wine and plenty of Jewish songs, words of Torah and joyous Purim spirit. Sing, drink, laugh, have fun together.

Note: When Purim falls on a Friday, out of deference to the approaching Shabbat, we start the meal earlier, ideally before midday.

Masquerade!

On Purim, children—and some adventurous adults too—traditionally dress in costumes, an allusion to G-d’s hand in the Purim miracle, which was disguised by natural events. Make sure your children masquerade as good, cheerful characters, such as Mordechai and Esther.

Dress up your kids before taking them to the synagogue for the Megillah reading. Many synagogues have a masquerade party, along with prizes for the children, during or after the Megillah reading.

For More Info: Contact your local Rabbi, or feel free to call:

Rabbi David Laine, director of Chabad Vocational Schools T: 718 773-5875 C: 718 450-2004

For more information, visit Chabad.org.

Wishing You a Happy Purim!

PICKS 1

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5 EDITOR’S

3. Zara, Oversized Striped Poplin Shirt: This collared shirt from Zara can be dressed up or down for a cool, effortless look. The oversized, relaxed fit makes it great for layering.

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4. Mango, Contrasting-Stripe Jogger Pants in Medium Brown: Run errands in style with these elevated joggers from Mango. Featuring a straight leg, contrasting stripe details and an elastic waistband, this cool, laidback pant can be worn casually or dressed up with heels.

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5. Banana Republic, Oversized Double-Faced Top Coat in Mocha Chai: This double-breasted top coat from Banana Republic is perfect for layering due to its oversized fi t and dropped shoulder seam. This stylish coat will keep you warm as winter transitions to spring.

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6. AE Dreamy Drape Stretch Super High-Waisted Baggy WideLeg Jean in Medium Bright Indigo: Dress for comfort with these jeans from AE. This soft, lightweight denim features a super high rise and a wide leg, creating a cool, slouchy fit that looks as good as it feels.

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Atlanta

February 4 – 7, 2025

Las Vegas

February 9 – 12, 2025

THRIVE IN 2025

2025 MARKET DATES

Atlanta Apparel

February 4–7

Las Vegas Apparel

February 9–12

April 1–4

June 3–6

August 5–8

August 17–20

Formal Markets

Atlanta

October 14–17

April 1–3

August 4–8

Top: Skirt and top: Milio Milano, Earrings: Uncommon Fashion, Belt and Bag: Lori Veith

Bottom: Dress: Therapy w/Lisa Adams, Blazer: Reeves & Co., Sunglasses: FREYRS, Necklaces: Yochi, UnCommon Fashion, Chair: Currey & Co.

April 1–4

Explore, connect, and shop with us in 2025! As seasons change and trends evolve, keep your inventory fresh with sourcing opportunities throughout the year. Atlanta and Las Vegas Apparel Markets offer unmatched hospitality, complimentary amenities and exclusive access to top lines.

#atlapparel #shoplva @apparelmarkets @formalmarkets

Register Today at

Atlanta-Apparel.com LasVegas-Apparel.com

Open exclusively to the trade.

April Buying Week

This new event merges Atlanta Apparel, Formal Market, and Spring Market at AmericasMart (Gift & Home) for a comprehensive sourcing experience.

DISRUPTING THE RUNWAY:

Pamela S. Privette’s hiTechModa Brings Innovation and Inclusivity to the Fashion Industry

Forget everything you know about fashion events. hiTechModa, founded by visionary entrepreneur Pamela S. Privette, is shaking up the industry with its groundbreaking approach to fashion shows, seamlessly blending technology, sustainability and inclusivity. More than just another runway event, hiTechModa is redefining how designers, models and brands connect with a global audience—without sacrificing artistry or integrity.

hiTechModa is a premier production company that delivers high-end, professionally executed runway shows featuring an eclectic mix of emerging and established designers. The brand is built on a foundation of innovation, technology and inclusivity, giving independent designers a high-profile platform to showcase their work in an environment that rivals the top names in fashion.

The company hosts multiple events throughout the year, including its flagship New York Fashion Week (NYFW) showcases and various national and international productions. Events take place in top-tier venues across New York, Los Angeles, Orlando, Paris and beyond, offering global exposure to designers who otherwise might not have access to elite fashion platforms.

Privette isn’t just running a fashion event—she’s leading a fashion movement. With a background in business, logistics and production, she recognized a glaring void in the industry: a lack of opportunity for talented but underrepresented designers. In 2018, she launched hiTechModa with the mission of democratizing fashion, making it more tech-savvy, inclusive and globally connected.

Under Privette’s leadership, hiTechModa has become one of the fastest-growing independent fashion event platforms in the U.S., attracting designers, models and sponsors who want to align with a brand that represents the future of fashion rather than its past.

“Fashion is about expression, and expression should never be limited,” Privette said. “At hiTechModa, we believe in giving designers and

models from all backgrounds the platform they deserve, while leveraging technology to push the industry forward. Our goal is to create a space where creativity, sustainability and inclusivity thrive on the same stage.”

In an industry that often prioritizes exclusivity and outdated traditions, hiTechModa is breaking barriers by making high-fashion runways accessible, diverse and future-forward. Five elements set the business apart from others in the industry:

• Tech-driven fashion: hiTechModa embraces cutting-edge digital integration, live streaming and social media amplification, ensuring designers gain international visibility beyond the runway.

• Sustainability focus: With an emphasis on eco-friendly fashion, hiTechModa works with designers committed to responsible sourcing, ethical production and waste reduction.

• Inclusivity at every level: Unlike traditional

fashion events, hiTechModa spotlights models of all sizes, ages and ethnicities, ensuring that the runway represents real people.

• Accessible luxury: hiTechModa delivers world-class production value at an attainable price point, making it possible for independent designers to showcase their work alongside household names.

• Unparalleled industry exposure: From social media influencers to major press outlets, hiTechModa bridges the gap between designers and the fashion elite.

About hiTechModa Productions: hiTechModa Productions is an award-winning production company that produces worldclass fashion events with a focus on technology, sustainability and inclusivity. By offering designers of all levels an opportunity to showcase their work on a high-profile stage, hiTechModa is setting the new standard for modern fashion showcases. For more information, please visit www.hitechmoda.com.

Photos courtesy of Getty Images - Slaven Vlasic

GL EVENTS’ FASHION SHOW DIVISION REBRANDS AS THE CREATIVE POLE AND LAUNCHES ITS INTERNATIONAL OBSERVATORY OF CREATION

During the plenary session of the Strategic Committee for the Fashion and Luxury Sector, held for the first time outside its usual venue at Première Vision Paris, Florence Rousson, general manager of the fashion division of GL events, unveiled the new identity of GL events’ fashion shows: The Creative Pole, aimed at implementing a transversal strategic vision.

This new positioning reflects the ambitions defined by Rousson in a rapidly evolving global market, where structural and economic challenges require new responses. The cross-disciplinary and complementary approach within The Creative Pole’s fashion shows allows for the gathering of a unique international community and the establishment of strong and unprecedented strategic axes: geographical, sectoral and thematic.

The Creative Pole brings together Première Vision, Tranoï and Fashion Source, encompassing 18 events across three continents and uniting over 440,000 creators, designers and fashion industry professionals. With eight offices worldwide, it serves as a hub of events and services dedicated to all stakeholders in the creative sector.

While each brand maintains its unique identity within The Creative Pole, this new entity has already fostered cross-sectoral integration between events, from upstream to downstream, through:

• Strategic geographic expansion, from Tranoï Tokyo (since 2024) to Première Vision Montreal (starting in 2025)

• A tailored response to industry needs and realities, including a June edition of Blossom PV and a repositioning of Première Vision Paris in February and September with two complementary thematic editions (craftsmanship in February and innovation and tech in September)

• An expansion of offerings, introducing new inspiring themes such as beauty at Première Vision Paris in September 2025, providing fashion brands with new growth opportunities

The Creative Pole also serves as a link between international industry players, offering a strategic vision of their expectations, fostering synergies and presenting solutions across the entire value chain. This is why it is launching its International Observatory of Creation. This initiative will present annual insights into industry developments, trends and needs, along with a detailed analysis of key challenges to anticipate transformations in the creative industries in France and worldwide.

“THIS

FIRST YEAR AS DIRECTOR HAS ALLOWED ME TO MEET AND LISTEN TO ALL STAKEHOLDERS (UPSTREAM, DOWNSTREAM, INDUSTRY PLAYERS AND FEDERATIONS). BY UNITING OUR COMPLEMENTARY EXPERTISE UNDER ONE BANNER WHILE PRESERVING THE UNIQUENESS OF OUR BRANDS, WE ARE CREATING A UNIQUE INTERNATIONAL HUB CAPABLE OF SUPPORTING ALL ACTORS IN THE CREATIVE SECTOR AS THEY NAVIGATE THE CHALLENGES AHEAD.”

–FLORENCE ROUSSON

PREMIÈRE VISION

A creator of connections and a business accelerator for fashion professionals for over 50 years, Première Vision is at the origin of a unique ecosystem of international textile trade shows where inspiration, creativity and opportunities come together. From yarn to garment manufacturing, Première Vision trade shows connect the various industry players, showcase new products and innovative solutions from suppliers worldwide and support creatives in sourcing materials for designing their future collections. www.premierevision.com

TRANOÏ

Founded in 1991, Tranoï organizes international business-to-business (B2B) events bringing together a community of emerging designers and established brands to put them in touch with the fashion ecosystem, including buyers, media and distributors from all over the world. Tranoï Paris presents women’s collections during Paris Fashion Week at the Palais Brongniart, while Tranoï Tokyo showcases men’s and women’s collections during Japan Fashion Week. Tranoï Showcase is a new format that presents the designers of a city or country through fashion shows or presentations during Paris Fashion Week. www.tranoi.com

FASHION SOURCE

First organized in 2001, Fashion Source is held every year in spring and autumn in Shenzhen, China. Bringing together more than 800 exhibitors and 50,000 visitors, it adapts to the constant evolution of the industry and market through continuous innovation. It has become a major Asian textile and apparel trade fair in China. www.fashionsource.cn

Photos courtesy of Ludovic Beck, Première Vision

EXCLUSIVE DETAILS FOR SHOWS IN:

• Dallas

• Denver

• Las Vegas

• Los Angeles

• Nashville

• Orlando

• New York

MANN’S

CONNECTING THE FASHION INDUSTRY WITH THE WORLD OF TRADESHOWS

Photo courtesy of Unsplash

COLLABORATIONS, ACTIVATIONS AND A FASHION SHOW LAND IN NEW YORK WITH THE RETURN OF CURVE; NORTH AMERICA’S LARGEST INTIMATES SHOW

Curve New York’s biannual event at the Javits Center’s River Pavilion brought together domestic and international lingerie brands from 19 countries. With over 150 exhibitors, including 20 new brands, showcasing Autumn/Winter 2025 collections, retailers, buyers and editors were offered a chance to discover the latest in intimate apparel, swimwear and accessories. “The intimates industry has seen a major shift from the rise of pandemic pajamas to a resurgence in luxury lingerie, with lace, silk and high-end pieces booming again,” said Raphael Camp, CEO of Comexposium North America. “International brands now start their buying season at Curve New York, as the lingerie market, valued at over $70 billion, continues to grow. Buyers return season after season to discover new brands and trends, and the industry is projected to grow 7% through 2030, driven by inclusive sizing, diverse fabrics and innovative products.”

For the first time, Curve introduced Object of Desire, an exhibition curated by Igor Pacemski, founder of Noblesse Oblige. This luxury experience allowed attendees to explore new collections in an atelier-like setting, catering to those with a passion for high-end design. The co-op included six emerging brands, Culture Tree Designs, Jessica Russell Flint, MilaKrasna, Ms A London, Noblesse Oblige and Scandale.

“Object of Desire created a platform brands will love to return to until they graduate into fully fledged Curve exhibitors,” Pacemski mentioned. In reference to his own fashion label, Noblesse Oblige, Pacemski noted how the brand had grown. “This brand originated from unusual prints and color combinations. The Curve team’s support helped the brand flourish—and we’re forever grateful,” remarked Pacemski.

Curve’s VIP Fashion Show at the Hard Rock Hotel offered a preview of FW25 collections ahead of New York Fashion Week (NYFW) over cocktails and hors d’oeuvres. The runway dazzled attendees with a range of designs, from delicate lace lingerie to activewear and sequined pieces. The show celebrated 18 standout brands: Anita, Aubade, Chantelle Pulp, Chantelle X, Cosabella, Dita Von Teese, Elomi, Lascana, Leonisa, Lise Charmel, MeUndies, Montelle, Natori, Noblesse Oblige, Oh la la Cheri, Rosa Faia, Simone Perele and Skarlett Blue.

Among the new brands featured at Curve was Fima, a Peruvian brand known for its use of organic pima cotton to create natural fiber underwear. Fiorella Magan, co-owner of Fima, emphasized their commitment to women’s health through cotton-based garments.

“We are actually the only brand with pima cotton today. We are from Peru and our main goal is for women to be taking care of their health. That is why we only produce garments that are made of cotton. Fresh, all the way from Peru!” Magan notes.

Other new brands discovered at the show include: After9, Archipelago Botanicals, Chicback, CLoud, Denise Rae Designs, Eroe, Esteem Apparel, Floruisse, Gisela, Item M6, Jackie London Shapewear, Katie Kime, Lascana, Marietta Baderna, Milakrasna, Ms A London, Scandale, Self Collection, Ubras, Valnue and Yang.

Curve featured an array of engaging panels and workshops, starting with The Fashion Edit, led by Trendalytics’ Kendall Becker and editor Amber Rambharose, which explored the latest fashion trends from B2B and B2C professionals. Clientbook’s “Clientele Like A Rockstar!” offered strategies to enhance client connections, and Speed Dating, hosted by Curve, provided networking opportunities in a matchmaking environment. National fit specialist Freddy Zappe of Eveden certified attendees as fit professionals in her Fit Workshops & Bootcamps. In collaboration with the Fashion Institute of Technology, Curve also showcased FW25 collections with on-floor visuals curated by FIT students. Eveden’s Daily Runway Shows returned, highlighting fuller-figure lingerie from brands Freya, Elomi, Goddess and Fantasie. Meanwhile, Revealed Issue No. 12, featuring industry insights, lingerie trends and retailer highlights, was available at the show, with Curve exhibitor Ajour gracing this season’s cover.

Artist Sara B. Yo, also known as The Intuitive Creative, brought the event to life through live painting and personalizing Curve-inspired postcards with her artwork. Additionally, Curve partnered with Ellen Lewis and Purple Strong for the Survivor Stories exhibition, which honored domestic violence survivors wearing eight different Curve brands. The exhibition celebrated how lingerie helped these women reclaim their confidence, with photographer Jacob Miller capturing their powerful stories. Survivors shared how wearing beautiful lingerie helped their healing journey, and much of the lingerie was provided by Heidi’s Leather and Lace Boutique, owned by survivor and advocate Heidi Morrison.

Curve Los Angeles took place on Feb. 2324 at the Westdrift Hotel, where attendees connected with top brands like Entos and Scarlett Gaqsue and enjoyed manicures and a cocktail party for networking.

Formal Markets in Atlanta to Showcase Expanded Bridal, Homecoming and Social Occasion Collections During April Buying Week

Andmore’s Formal Markets is set to present enhanced trend spotting and sourcing opportunities for bridal, homecoming, quinceañera and social occasions, along with signature fashion events and exclusive amenities, April 1–3, 2025, at AmericasMart Atlanta. Presented as part of a first-ever “April Buying Week” (April 1-4), Formal Markets combines with Andmore’s Atlanta Apparel and Spring Market (Gift and Home) to offer buyers and sellers a comprehensive, crosscategory sourcing experience.

“The social occasion industry is experiencing significant growth, and Atlanta’s formal offerings are expanding accordingly. Our bridal audience has grown nearly 20%, and exhibitors are providing more collections, categories and inspiration than ever before,” said Caron Stover, Andmore SVP, Apparel. “This April edition is a must-attend event, bringing together top brands under one roof, along with complimentary amenities, celebrations and business insights designed to boost sales.”

Expanded Sourcing at Formal Markets in Atlanta

The April buying event will showcase Fall/Winter ’25 collections across key categories, including bridal, homecoming, quinceañera, wedding party, men’s formal and evening wear. Attendees can explore 270-plus individual collections presented across permanent showrooms and temporary exhibits on multiple floors.

Notable this April, major brands are expanding

their permanent showrooms to create space for experiences like runway shows, parties and hospitality, as well as expanded collections. Social occasion anchor brand, Morilee, will unveil a fully renovated, expanded showroom in time for the April edition of Formal Markets.

“Our presence at Formal Markets has always been important to Morilee New York, so we are thrilled to be back this season in a bigger way with the reveal of our expanded permanent showroom space,” said Matteo Maggini, chief commercial officer of Morilee. “We’ve always been dedicated to delivering the best bridal and quinceañera designs to our valued customers and feel this new space will enhance the overall Morilee New York shopping experience. With the reveal of our designer Jiyup Kim’s Goddess Collection at the upcoming show, we are excited to be welcoming our retailers into a new space during a pivotal and exciting time for the brand.”

Fall bridal debuts from notable permanent showrooms include: Adrianna Papell Platinum, Allure Bridals, Casablanca, Christina Wu, JH Bridal, Justin Alexander, Loré, Madi Lane, Martin Thornburg, Michelle Bridal Plus Sizes, Mon Cheri, Morilee and Sophia Tolli.

Quinceañera will also have a large presence at the April market, with notable collections including: AmaBella Quinceañera by Allure, Amarra, Ashleylauren Quinceañera, Juliet, LizLúo Quince, LQ Designs, Morilee, Preciosa by Sophia Thomas, Princesa by Ariana Vara, Rachel Allan Quinceañera and Shankara.

This April, The Collective will host contemporary social occasion brands, including: BCBGMaxAzria, The Dessy Group, Emily Shalant, Halston, Helsi, Janique, Sachin & Babi and Teri Jon. Additional social lines that can be found in permanent showrooms include: Badgley Mishka, Black Halo, Feriani, Hutch, Jovani and Kay.

Functionality, sustainability prominent as Intertextile Apparel reveals highlighted exhibitors for spring showcase

Featuring over 3,000 exhibitors across 190,000 square meters at Shanghai’s National Exhibition and Convention Center, the show will spotlight a diverse range of products and services. As is the case for most other industries, the textile sector is making bigger strides toward sustainable practices. This trend is apparent throughout the value chain, with one promising development being the increasing use of recycled materials and bio-based fibers in functional textiles. Having gained prominence at recent editions of Intertextile Apparel, functional sustainability will be in evidence across the fairground at the upcoming spring edition, and in particular at two of the show’s featured zones—Econogy Hub and Functional Lab.

Following its successful debut at last year’s autumn Edition, the dedicated Econogy Hub will feature at the spring edition of Intertextile Shanghai Apparel Fabrics for the first time, alongside Econogy Finder, allowing exhibitors who have passed the independent Econogy Check to communicate green credentials to buyers. Meanwhile, Functional Lab’s dedicated display area The CUBE will make its first appearance at the spring show, home to a range of curated, on-trend functional fabrics.

As consumer environmental awareness strengthens in conjunction with the prevailing activewear trend, functional apparel brands are increasingly incorporating recycled plastics, organic cotton and other sustainable materials into products, many of them sourced at shows such as Intertextile Apparel.

Photos courtesy of Messe Frankfurt/ Intertextile Shanghai Apparel Fabrics

With functional sustainability high on the agenda, several key industry players will return to Functional Lab, including:

• 3M China Ltd.: The multinational will showcase its trademarked Thinsulate Insulation, a warm, lightweight microfiber with a high warmth-to-thickness ratio. Different product types in the Thinsulate series contain varying levels of recycled content and include functions ranging from stretchiness to water and flame resistance.

• Henglun Textile (Vietnam) Co. Ltd.: The company’s production facilities in Vietnam and China have an annual capacity of over 20,000 tons, specialising in knitted denim, piecedyed knitted and print knitted fabrics, with sustainability certifications from BCI, GRS, OEKO-TEX and more.

Speaking at the previous autumn edition, Jackie Liu, APAC Business Leader of 3M China Limited, said: “Sustainable development, environmental protection and digitalisation are hot topics in the industry, and also the top priorities for our product planning. We integrate sustainable technology into the development of each new product and make it recyclable, while our products use renewable raw materials to reduce environmental harm. Sustainability has permeated all aspects of the company’s daily operations and product development.”

The fair is co-organised by Messe Frankfurt (HK) Ltd.; the Sub-Council of Textile Industry CCPIT; and the China Textile Information Center. It will take place alongside Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, CHIC and PH Value at the National Exhibition and Convention Center (Shanghai). For more details on this fair, please visit: [www.intertextileapparel.com]www. intertextileapparel.com.

Intertextile Shanghai Apparel Fabrics

– Spring Edition will be held from March 11–13, 2025.

Intertextile Shenzhen Apparel Fabrics/Yarn Expo Shenzhen June 11–13, 2025, Shenzhen (Futian)

Intertextile Shanghai Apparel Fabrics – Autumn Edition/Yarn Expo Autumn Sept. 2–4, 2025, Shanghai

Other leading suppliers blending sustainability with functionality

A wide range of functional fabrics and accessories exhibitors across the fairground will showcase sustainable products at the upcoming spring edition, in addition to those presenting in Functional Lab. Featured exhibitors include:

• Eastman Chemical Co.: Eastman is showcasing Naia Renew fiber, produced from 60% sustainably-sourced wood pulp and 40% certified recycled waste material via mass balance accounting, creating value from waste and helping brands become more sustainable without compromising on comfort, quality or style.

• Esquel Enterprises Ltd.: Promising to reach net zero emissions by 2050, Esquel is a fullservice provider of high-end cotton textiles and garments, even producing its own accessories and packaging from leftover yarn and fabrics.

• Grasim Industries Ltd.: This is a flagship company of the Aditya Birla Group, one of India’s top listed companies. Grasim is a leading producer of cellulosic fibers, diversified chemicals, and fashion yarns and fabrics.

Key to the industry’s sustainable movement is certification and traceability across the value chain. Alongside sustainable fabrics suppliers, the spring edition’s Econogy Hub will host a range of certifiers and testing institutes, including Ecocert, Hohenstein and Testex AG.

“This fair has got much greener, as evidenced at our booth. It’s also become more professional and more digital,” said Marc Sidler, group CMO at Testex AG, speaking at last year’s autumn show. “It’s amazing to see how customers and partners visit us at our booth. There is strong interest in Made In Green. It’s our most sustainable product, where you can really see the transparency of the supply chain towards the end consumer.”

Meet Our 275-Plus Exhibitors at JIS Spring 2025

Jewelry retailers and industry professionals can register now for the JIS Spring show in Miami Beach, Fla., taking place March 9-11, 2025. Renowned as the premier cash-and-carry event of the season for immediate inventory restocking, JIS Spring offers a diverse lineup of exhibitors and an extensive selection of products across all major categories.

This year, over 275 exhibitors will showcase their unique products and expertise. From established brands to emerging designers, the event provides a global perspective on the latest trends and timeless classics. Attendees can engage with top manufacturers and wholesalers, making it a convenient way to discover new suppliers and purchase inventory.

Explore a wide range of products, from diamonds and vibrant gemstones to gold and cuttingedge technology. JIS Spring offers a vast selection of fine jewelry, fashion pieces, watches and more, providing endless opportunities for new product discovery.

Beyond the extensive selection, JIS Spring features engaging activities, including exclusive show specials, networking events and daily socials in the Galleria Lounge, providing a relaxed setting to connect with industry peers and exhibitors.

JIS Spring is strategically timed for when buyers need inventory the most, offering immediate or future product delivery as you prepare inventory for Mother’s Day, wedding season, graduations and other major milestones that your customers will be shopping for.

About Jewelers International Showcase

In 1979, Jewelers International Showcase (JIS) launched its first trade-only jewelry show. Four decades later, the JIS brand continues to bring together an array of leading worldwide manufacturers and wholesalers ready to market and sell their products and services to thousands of trade-only jewelry attendees from Latin America, the Caribbean, the U.S. and beyond. JIS shows are the premier events for immediate at-show delivery. Each event is strategically produced around the seasonal buying needs of retailers and their customers.

All JIS shows are produced by RX USA, the world’s leading event organizer, with more than 350 events in 25 countries. For additional information on all JIS events, visit jisshow.com.

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all of our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

Meet Our Exhibitors

Here’s a glimpse of some of the exhibitors you can expect to see:

• A & P Afarin

• Ajatine

• Alishaev Brothers

• Anna Prata

• BA Gold

• Bright Gems & Beads

• Color Jewels Inc./Cirari

• Comex

• Farouk Bros

• Gabriel Jewelry

• Gem Star

• Getana & Co.

• Greenstar Grown Diamonds

• H.J. Namdar

• Heera Moti

• In Season Jewelry

• INOX Jewelry

• Kassoy

• Ken Craft

• Kury Manufacturing

• Master Casting and Cad

• MGold Brazil

• Mira Style

• Needha Gold

• Nivoda

• Noble Gift Packaging

• NV Jewellers

• Oro Elefante

• Quintessence Jewelry Corp.

• Reliable Larimar

• Roman + Jules

• SimplexDiam

• Sindbad

• SkyWing Company

• Smiling Rocks

• Soham Diamonds

• Super Bell Jewelry

• Swagychic

• Taka Jewellery

• Transelco

• Unison Jewelry

• Vicenza Miami

• White Cloud

• Yehuda Diascience

• Zen Diamond

Photo courtesy of Soham Diamonds/ Modani Jewels.

Photo courtesy of House of Baguettes

Photo courtesy of RX Global

Magic Talks Tariffs and Tech

By Debra Hazel

Tariffs and technology—both are main concerns for the apparel industry and major topics of discussion at Magic Las Vegas, held in February at the Las Vegas Convention Center.

Speaking just days after the new Trump administration imposed tariffs on select goods from Canada, Mexico and China, panelists discussed the effects on the industry and beyond at various sessions. Their main advice: Take a breath. Tariffs have happened before and will happen again. But plan.

“If you’re used to and grew up in a globalized world that was stable for a long time that’s liable to change very quickly. and it look like it’s going to continue for the future,” said Ben Hanson, editor in chief of Interline, a fashion technology magazine.

Diversifying a sourcing strategy is critical, said Lloyd Parks, CEO of Dominisii Inc., a fullservice apparel solutions company.

“If you’re small and dealing with China, start to develop relationships within the U.S.A. and with Mexico. Have a backup to the backup,” Parks said.

One of those backups should be closer to home, either in the U.S., Mexico, Honduras or El Salvador, even if it’s more expensive.

“You may not get the margin to market but you get speed, the ability to test,” Parks said. “There’s always going to be an emergency. But make a commitment to keeping something closer in, not just for an emergency.”

This is also time to reassess logistics, including relationships with UPS and FedEx. The proper classification systems and inventory flow is essential, Weiss said. Assortment planning is critical, as is developing an exit strategy.

“A good plan gives you the freedom to play the possibility game,” he said. “A plan is a tool that allows you to take risks.”

That’s true regardless of a company’s size, Hansen said in his speech on building a brand.

“There’s a tendency to think about market forces and strategy only for large companies,” he said. “If you can take one message today, it would be that having an awareness of broader market forces and thinking about your brand strategically is for everybody. It’s not just a big company problem.”

Tariffs are not the only cause for sourcing concern—climate change and geopolitics are affecting the ability to find raw materials, too, Hansen reminded.

“If you’re sourcing organic materials, those prices can change not just on geopolitical forces, but because of where those fibers are harvested. That material will become more expensive and harder to get,” he observed. “Then, suddenly, your sourcing base is no longer your sourcing base.”

The effect of tariffs on the consumer was also a topic, and again, patience was advised.

“We’ve seen tremendous price increases in 2020 to 2023. The customer has absorbed inflation,” said Marc Weiss, co-founder of retail consultancy, Management One.

Wages have risen; he reminded the audience and advised against cutting prices.

“Let the customer decide whether they’re going to pay,” Weiss said. “Customers are still hungry for product—if a shopper wants a dress, she’s going to buy if its five or 10 dollars more.”

But attitudes can change quickly, as Hansen said. Trends can change in the window between design, sourcing, manufacturing and shipping.

“Price sensitivity can change extremely fast,” Hansen continued. “The price of eggs was not something people were thinking of when you were commissioning fabrics.”

Technology can help, and, fortunately, is now available to small companies as well as the giants, he added. Extended reality (XR), 3D, artificial intelligence and virtual reality are helping to drive efficiency, improve customer engagement and even enable companies to test new products and categories.

Whether a company is branding or manufacturing, business never stops, Parks noted. Landscapes continually change. Trade agreements continually change.

“We feel very comfortable because we have a long-term sourcing strategy. Be patient. A lot will blow over,” Parks said. Just wait out the time; this isn’t new. Don’t make any rash decisions. This is just giving you a nudge to find (your backups).”

“People tend to get wrapped up in the news,” Weiss said. “There are lots of things that impact retail. Stay the course on what you do well, worry about the things you can control, not the things you can’t control.”

Photos courtesy of Debra Hazel

THRIVE IN 2025

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Next Market: APRIL 1–3, 2025

Pre-market education with Mon Cheri Academy LIVE on Monday, March 31, 2025

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SNOW XUE GAO

Snow Xue Gao debuts its Fall/Winter 2025 collection, “Designed for New York Winter,” with an exclusive New York Fashion Week (NYFW) presentation at its flagship store. Inspired by how real New Yorkers embrace winter, the collection expands on the brand’s signature wool plaid coats, introducing plush faux fur, rich wool blends and sculptural vegan fur coats, redefining cold-weather dressing with effortless sophistication.

Rooted in the city’s winter energy, the collection captures the layered, eclectic style of Nolita, Soho and the Lower East Side, where fashionforward women mix statement outerwear with miniskirts, tailored separates and bold textures. Oversized faux fur coats paired with structured skirts and thigh-high boots, asymmetrical wool skirts beneath tailored jackets—each look reflects the practicality of braving New York’s cold in style.

DSW x Christian Cowan

DSW debuted their FW25 collaboration with NYC designer Christian Cowan. The collection was shown via runway format at The Glasshouse, located off the West Side Highway in New York City’s midtown district.

Following the success of their debut collaboration during NYFW last September, the FW25 collection prominently featured DSW footwear in every look. Last night’s collection also introduced six exclusive garments designed to incorporate DSW shoes directly into Christian’s creations, taking the partnership to new creative heights.

Photos courtesy of Snow Xue Gao/Ni Ouyang

Photos courtesy of DSW

Authentic Roz’

NYFW DEBUTS

Aaron Potts

Aaron Potts debuted his FW25 collection for A.Potts as part of New York Men’s Day. Taking place at Location05 in Hudson Yards, the collection was accompanied with jewelry by Tribe Aesthetic, hats by Ashaka Givens, and footwear by Andre Assous (women’s) and Florsheim (men’s).

Collection inspiration: Black panthers and spotted leopards, grey matter, black textures ... chic, progressive, modernist, unfooled, unimpressed and knows art is revolution

Authentic Roz’ unveiled the I Am Different collection, a bold exploration of personal and cultural identity through the lens of fashion. Designed by Rayane Alami, the 24look collection serves as a visual manifesto of self-discovery, challenging societal norms and redefining the intersection of heritage, philosophy and modern elegance.

Inspired by the myth of Prometheus, I Am Different is a bold statement for those who push boundaries in search of knowledge and self-expression. Blending Moroccan aesthetics, Japanese minimalism and Italian craftsmanship, Alami creates elevated, sustainable streetwear designed for a new generation of disruptors.

Each piece is a psychological tool, designed to empower the wearer to reclaim their individuality in a world of conformity.

Photos courtesy of Ned and Aya

Photos courtesy of Authentic Roz’

NYFW DEBUTS

New York Men’s Day presented six emerging menswear and genderless designers on Thursday, Feb. 7th, 2025, on the seventh Floor at Location05, located at 450 W. 31st Street, near 10th Avenue. Two of those brands are Sivan and Joseph McRae.

SIVAN

JOSEPH McRAE

Photos courtesy of Brianna Rohlehr

Photos courtesy of Tessa Bury

AKNVAS

EVAN HIRSCH

For his Fall/Winter 2025 collection, Evan Hirsch seeks to celebrate his love of painting by incorporating vibrant colors, distinct hues and stunning ombres into the fabrications that evoke the artistic techniques he was first drawn to on his creative journey. The Hirsch name has become nearly synonymous with transforming reveal dresses which have gone viral on more than a few instances. This season, Hirsch pairs these dramatic moments with the art of color transformation, from one to another through

Entitled Fragmented Royalty, AKNVAS looks to deconstruct regal garments into freer, more rebellious shapes, taking inspiration from Danish princesses Alexandra, Dagmar, and Thyna.

The collection tells a story of reinvention— where remnants of grandeur are reshaped into something fresh, rebellious and free. Ball gowns, symbols of constraint and duty, are reimagined into playful bubble hem skirts, cinched at the waist with delicate bows. The voluminous shapes remain, but now they move with ease, no longer

a gradient. This allows a customer who doesn’t want a full “Broadway” quick change at their affair to still have a transformation, as their gown appears to blend from one color to another.

Paired with diamond jewels from MiaDonna, the custom headpieces of Binata Millinery, nails from Lechat and set in the Friedrichs Pontone gallery, this collection is the embodiment of an Evan Hirsch original work of art!

meant for stiff ballroom dances but for running, exploring and embracing the unknown.

As the princess steps deeper into the unknown, the cold bites at her skin, and the wild becomes her new shelter. She wraps herself in layers of warmth. The base of her protection is faux mink, printed with the ghostly markings of a lynx— an animal as elusive and untamed as she has become. Other northern-inspired furs appear in earthy, snow-dusted tones, each piece feeling as if it were gathered along her journey, adapted to the landscape she now calls home.

Photos courtesy of Judy Phan Photography

Photos courtesy of AKNVAS

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