Tomorrow’s role models, shaped today.
Malvern College Family of Schools
Strategic Development Framework 2025-2035
Aims and Objectives
Core objects
1. To carry on at Malvern in the County of Worcester or elsewhere a School for Boys and Girls or for children of either sex in which they may receive a sound religious classical mathematical scientific and general education in conformity with the principles and doctrines of the Church of England.
2. To create and administer and to assist in the creation and administration of scholarships exhibitions and prizes for the encouragement of study and learning and to act as trustees of any endowment legacy bequest or gift for educational purposes.
Purpose:
Tomorrow’s role models, shaped today
For pupils to develop as happy, balanced and successful individuals who achieve personal fulfilment whilst at our schools, determined and able to make positive contributions as ‘role models’ at local, national and international scales.
Objectives
1. To enhance Malvern College Family of School’s reputation as a leading role model of holistic ‘British’ education.
2. For more pupils to benefit from a Malvern education in the UK and around the world.
3. To secure long term financial sustainability through scale and diversity of income streams at a UK and global level.
2035 Goals
Exam
results:
IB average 38+,
A-Level A* B 75%, GCSE 9-7 65%, TDM Scholarships 40%
70% of pupils attending Top 10 universities
Aims
1. facilitate the attainment of the qualifications pupils need,
2. instil and nurture emotional and cultural intelligence
3. develop core skills, qualities and intellectual curiosity.
£12m EBITDA: 70% from pupils (incl. MCIL) and 30% from commercial and fundraising
Value added analysis (ALIS/Yellis) of +0.4 2035
Parent Net Promoter Score (NPS) of 40+
Scale: 1000+ UK pupils N-Y13, and 8000+ pupils across 11 International schools
Strategies
Where to play:
1. Quintessentially British schools, global community:
(a) Accept a higher mix of international boarders in the UK, embracing diversity as a strength, whilst reinforcing our British heritage. (b) Expand our international schools network, leveraging educational scale.
2. Win at every point of entry:
Nursery, 11+, 13+, 6th Form: Extend down to younger year groups and differentiate the offer at every point of entry to recruit and retain pupils.
3. Diversify value added courses & qualifications:
Build on IB, A-Levels and GCSEs by introducing BTEC/CTECs and an 8+1 option for GCSEs, offering choice and driving results.
How to win:
1. Align Brand, Offer and Culture:
Clarity of who we are and what we stand for, attracting and retaining pupils, and inspiring staff in the development of our offer.
2. Drive efficiencies and operate at scale:
Extensive cost savings programme focused on moving to ‘housein-hub’ dining, restructuring domestic, implementing sustainability interventions and implementing systems that reduce payroll pressure.
3. Financing extensive infrastructure development:
Bring in new sources of investment to bring the College campus up to Tier 1/world class standards: debt, asset disposal (Firs Estate) and fundraising.
Priorities and Continuing Activities to 2030
Our offer
1. Academic and Intellectual
To provide academic core and supercurriculums which encourage pupils to learn, challenge them to think, help them achieve the grades they need and foster a desire to transform themselves and their world
a. provide and further develop appropriately broad and rigorous curriculums delivering a coherent and consistent progression of education throughout a child’s Malvern education
b. ensure systems and facilities are in place for the effective enhancement of all pupils’ standards and intellectual curiosity
c. prepare pupils effectively for senior school, university or degree apprenticeships and future careers
d. further develop staff and pupils’ academic and transferable skills through sharing good practice and collaboration across schools.
2. People, Pastoral Care and Boarding
To provide secure, happy, attractive school environments, where the welfare and fulfilment of all pupils is promoted, and where pupils are prepared and able to make a positive contribution to their world
a. enhance pupil and staff well-being, pastoral care and safeguarding awareness for all
b. encourage reflection on existential questions of: identity and purpose, their own and others’ religious beliefs or worldviews, and the dangers of extremism
c. through effective and relevant alumni engagement, promote life-long relationships and support between the Schools and with their former pupils and parents
d. continued investment in our rolling House refurbishment programme.
Staff planning reflects the value of diversity, inclusivity and equality
3. Co-Curricular and Personal Development
To encourage creative and sporting endeavour, and a sense of self and responsibility towards others within and outside the College community; to develop core values and positive transferable skills that enable pupils to lead and to serve
a. promote individual and collaborative participation as well as excellence in sport, art, music, drama, design technology, CCF and outdoor pursuits
b. promote and instil an understanding of physical and mental health and well-being, ensuring that emotional and cultural intelligence are developed alongside intellectual intelligence
c. provide opportunities for responsibility, service and leadership, and intentionally promote the development of the Skills to Thrive (TDM), Malvern Qualities (MC) or similar, equipping pupils to be role models, able to meet life’s challenges and take opportunities in the UK and internationally.
Delivery
4. People, Communication and Systems
To create a fit-for-growth operations that adds value across the family of schools by providing services that are tailored to individual needs and identities
a. structure and resource our teams to meet the needs of both the College and the wider family of schools, driving efficiencies through the sharing and application of best practice
b. ensure effective and robust staff appraisal and CPD (Continuing Professional Development) systems are in place for all staff, and across the schools, complemented by an effective wellbeing programme
c. develop effective communication mechanisms to engage staff around the vision and plans for the Family of Schools, leveraging the widest possible sources of ideas and improvements
d. ensure our digital infrastructure (virtual and real) keeps pace with fast-changing technologies and needs, whilst maintaining the highest levels of cyber security and protection, including investment in purchasing, payroll, HR and admissions systems.
5. Business Planning and Finance
To achieve financial sustainability across the group at an overall surplus level, generating substantial non-fee income from fundraising, franchising and other commercial activities to invest in bursaries and campus developments
a. fee inflation to remain at or below CPI, and absolute fees to be in-line with the median for direct peers
b. greater means-tested concessions, focused on securing families in the local and domestic market
c. investment in forward-looking 10-30 year campus masterplans that (i) provide intellectual and creative inspiration (ii) are approaching carbon neutral and (iii) maximise opportunities for commercial income
d. ensure Net Debt is kept within the range of £10m-£15m or lower.
6. International Schools, Commercial Activities and Development
To bring the benefit of a Malvern education to more pupils around the world, and to generate additional income from franchising, asset utilisation and donations.
a. to seek out and develop further growth internationally, with existing partners and, where appropriate, with new educational partners, ensuring a greater spread of schools globally
b. driving excellence in educational provision, providing ever-improving range and quality of central services to support Family of Schools
c. develop further the College’s commercial activities with particular focus on proprietary courses
d. renewed focus on fund-raising and investment management as an important income stream.
7. Marketing, Admissions and Communication
To attract, retain and satisfy the needs of customers who can afford to pay for a ‘Malvern’ education, and working with the Society to develop pathways into Malvern for those who can’t
a. to leverage the new ‘Role Models’ brand positioning and identity across all touch points (including fresh collateral), and to drive appropriate consistency across the family of schools
b. to create a best-in-class family of schools admissions team that can access both domestic and international markets in support of TDM, MC and Summer Programmes (and where possible MCIL schools)
c. to overhaul the MCFS approach to prep school engagement by providing greater value-addopportunities to those schools that bring role modelling and the Malvern offer to life
d. to identify new breakthrough marketing tools that cut-through the noise in the sector
e. to create a new Communications capability that drives parent advocacy through the generation and dissemination of content that brings to life day to day activities at the college for existing stakeholders
f. to fully integrate admissions and marketing across both UK schools and commercial entities to drive efficiencies and take advantage of admissions opportunities.
8. Governance
Monitor, develop and improve governance, leadership and performance management across the Malvern Family to ensure coherence and consistency of excellence across all entities within the corporation
a. develop a new long-term strategic plan alongside a review of our corporate governance in general and the Royal Charter in particular
b. provide the resources required to enable the Schools to meet their educational, financial, legal and charitable objectives
c. ensure that the various Committees, Boards and Trustee memberships of all entities within the ‘Trust’ are structured and led optimally to develop effective Governance and oversight.
Malvern Qualities Malvern Qualities
Everyone is a Role Model
Malvern we teach the importance of a set of well-tested called the Malvern Qualities
At the College we actively promote a set of well-tested values which we call the Malvern Qualities. We believe that these values will enable our pupils to grow whilst they are with us, and that they will become a bedrock for their futures. The Malvern Qualities are enduring human values which we have found, over time, equip our pupils for life’s challenges, enabling them to adapt and succeed in a rapidlyevolving world.
