Soccer Village
Soccer Village 2 Table of Contents About Mission Vision Target Market Past logos 3 4 5 6 7 2
About
Soccer Village began with a shared dream in 1984 between a young family that just discovered their love for soccer and a professional soccer player at the height of his playing career.
Since our humble beginnings in Cincinnati, Ohio, Soccer Village has become one of the largest soccer specialty retailers in the country. Our passion and focus on soccer is still the same.
We support the community with the best products, services and prices so that everyone has what they need to play and enjoy soccer. We provide soccer uniforms and products to thousands of players each year at all levels of the game. We appreciate the opportunity to serve and be a part of the soccer community.
Mission
Provide the best shopping experience for soccer players, coaches, referees, and enthusiasts with the best products and services.
Vision
Operate Soccer Village as a dynamic and successful soccer specialty retailer. Focusing on our customers to provide the best service, products, and experience.
target market
Soccer Village caters to the wants and needs of the soccer player, coach, and fan. Anyone who enjoys soccer whether they play or watch it is welcome in our stores.
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Soccer Village
2004 - 2020 1984 - 2004
Past logos
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Soccer Village 8 Logo Using the Logo Tagline Brand Colors Using the Brand Colors Typography 9 10 12 13 16 18 Table of Contents 8
Soccer
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Village
2020 - Present logo
HOW TO USE THE logo
Give the logo the space it deserves by leaving a border around it! This border is 1/8th of the length around each side, horizontal on top, and allows for the logo to be eyecatching without being too close to other potential distractions.
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Help the logo shine by not making it too small!
1 inch
0.5 inch
Retain readability by keeping the logo this size or larger. Sometimes you don’t need to see a link to the website. In this case there is a logo without this feature!
The logo is recognizable in its many different forms!
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Everything You Need To Play & Enjoy Sports!
Tagline
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Soccer Village Blue
RGB: 18, 21, 72
CMYK: 100, 91, 37, 45
PMS: 2768 C
Soccer Village Red
RGB: 170, 30, 46
CMYK: 23, 100, 88, 15
PMS: 187 C
primary Colors
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White
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Hex: ffffff
FOG
RGB: 215, 214, 210
CMYK: 15, 11, 13, 0
Hex: d7d6d2
PMS: cool gray 1 C
Stepping Stone
RGB: 167, 169, 165
CMYK: 36, 28, 32, 0
Hex: a7a9a5
PMS: cool gray 6 C
Solstice
RGB: 189, 190, 186
CMYK: 26, 20, 23, 0
Hex: bdbeba
PMS: cool gray 4 C
secondary Colors
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Soccer Village
Soccer Village
Up in Smoke
RGB: 111, 113, 110
CMYK: 57, 47, 50, 15
Hex: 6f716e
PMS: 424 C
Downpour
RGB: 138, 139, 135
CMYK: 48, 39, 43, 4
Hex: 8a8b87
PMS: cool gray 8 C
Black
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
Hex: 000000
Zombie
RGB: 88, 90, 92
CMYK: 64, 55, 53, 27
Hex: 585a5c
PMS: 425 C
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The color palette is meant to highlight the player without being distracting. There are many combinations that can be created with our brand colors.
APPROPRIATE COLOR USE
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Do:
Pair White with a darker color
Don’t:
Pair the blue and red
Pair the lighter colors with the blue and red
Pair colors similar to each other in value
Pair the darker greys with red
Adjust the brightness or saturation
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Abolition
Myriad Pro
Regular
Condensed
Myriad Pro is primarily used for bodies of text, subheadings, and is used in the logo.
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Bold Condensed
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Bold Condensed Italic
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