Bunbury Revised Identity Proposal

Maggie Arway

Graphic Design 1

Summer 2022

Current Identity

Mission Statement

The Bunbury Music Festival is an authentic musical escape. It is a celebration of music situated on the scenic banks of the Ohio River in Cincinnati, Ohio. As a festival we place an emphasis on having a safe, fun, affordable, and accessible option for music lovers in and around Cincinnati.

Vision

The Bunbury Music Festival strives to make live music affordable and accessible to all listeners. Built on a love for both live music and the city of Cincinnati, we want to highlight the best parts of both by creating an amazing experience for all guests.

Client Information

After contacting the client and the founder of Bunbury Music Festival I learned some key information about the festival and its creation.

The current owners overall goal is to sell tickets and have a fun event. They want to create the best fan experience possible.

Client Information

The founder of Bunbury, Bill Donabedian, informed me that the brand mantra has 3 main parts: Essence (Never Changing): Authentic Character (Audience): Musical Identity (What the audience wants): Escape This makes Bunbury and authentic musical escape. The goal was to allow people who love music to attend the event and leave their troubles behind for one weekend.

Current Identity

Current Identity

Why the Bee?

In the creation of the event Donabedian wanted to have a mascot. His wife suggested a bee due to the alliteration with the name of the festival.

Target Audience

The target age range 18-45. They target people in Cincinnati and northern Kentucky, but their acts appeal to people all over the country. They want people with free time, music lovers, and people who are looking for a musical getaway in the summer.

Current Identity

Event History

In 2012 the Bunbury music festival was created. It was sold in 2014 to PromoWest Productions who has hosted the festival since. Since the start the festival has been held at Yeatman’s Cove and Sawyer Point on the banks of the Ohio River. They have featured various artists such as Greta Van Fleet, the 1975, and The Killers.

Brand Presence

Competitor Audit: Lollapalooza

Competitor Audit: Forecastle

Logo Mark

Identity Rebrand

Bee Icon

The icon becomes confusing with the headphones on the bee as well as the wings not fitting with the rest of the icon

Hierarchy

The current hierarchy of the logo mark emphasizes the text and the bee falls into the background

Opportunity Assessment

Colors

The current color scheme is similar to the colors of the Bengals NFL team, which does not fit with the bee iconography

Typeface

The current typeface of the logo mark does not belong to a music festival and competes with the bee for importance.

Identity Rebrand

Opportunity Proposal

I plan to address the hierarchy, bee icon, typeface, and colors found in the current identity system. By addressing these areas, I hope to be able to create a more cohesive brand that is understandable upon a quick glance at the logo.

A new identity system will be created and presented in a range of applications. The versatality of these applications in format and scale will showcase the new identity system’s success. The application that will be created are: wristbands, tickets, shirts, a stage, a gate, and an Instagram page.

Energetic Timeless Experience

Annual Successful

Moodboard

Digital Sketches

Refined Concepts

Primary Color Logo

Secondary Color Logos

Current Identity

Color Palette

Typeface:

Niveau Grotesk

Current Identity

Main Weights:

Type Specifications

Regular:

Medium: Black:

Extra Light: ABCDEFGHIJKLMNOPQRSTUVWXYV abcdefghijklmnopqrstuvwxyv 1234567890!?() ABCDEFGHIJKLMNOPQRSTUVWXYV abcdefghijklmnopqrstuvwxyv 1234567890!?() ABCDEFGHIJKLMNOPQRSTUVWXYV abcdefghijklmnopqrstuvwxyv 1234567890!?() ABCDEFGHIJKLMNOPQRSTUVWXYV abcdefghijklmnopqrstuvwxyv 1234567890!?()

Instagram Flat Designs

Ticket Flat Designs

Wristband Flat Designs

Shirts

Shirt Flat Designs

Stage and Gate

Stage and Gate Flat Designs