Working Space | Fundraising
Good causes
How to fundraise and promote school events in your community
While your school might have the best fundraising idea known to man, if your community doesn’t get behind it, the idea may not get legs at all and remain an idea, rather than a successful fundraising event or campaign. So how do you create fundraising events that are supported by your local community? The answer is by creating a solid promotions and marketing campaign that stands out from the crowd. To make your fundraising event as successful as possible and to tap into the support of individuals outside of your school and within the general community, you’re best to consider a combination of communication and marketing ideas to promote your event to the masses. Here are a few ideas to help you promote your school fundraiser and get the word out throughout the local area.
Focus on word of mouth No one is ever going to know your school is holding a fundraiser unless you let them know, so share a flyer for the event to friends, work colleagues and family to let them know and to see if they can support.
Post flyers or posters throughout the local area In most communities, there are noticeboards outside local supermarkets and in community spaces that allow for posters or flyers to be shown promoting upcoming community events. Gather a team of volunteers and find as many areas as you can to plaster posters so your local community
can see what’s coming up in your school’s fundraising calendar. Be sure to only erect posters in spaces that are approved, and don’t just put up posters anywhere otherwise you could get fined by the local council.
Promote events on social media You would be surprised how much attention you can get via digital mediums especially when it
comes to platforms such as Facebook and Instagram. To promote your school event, set up an event on one of your social media platforms and ask your organising committee and school community to share to their list of friends and colleagues in the local area. By sharing the event, you can drum up quite a lot of support and get
Ecostore’s ‘Good Soap for a Good Cause’ ‘Good Soap for a Good Cause’ is an easy and healthy fundraising option that delivers results.
fragrances: Lemongrass, Grapefruit & Mint, and Pear.
We know that fundraising can be a tough job and for as long as we can remember a lot of fundraising has been about selling sweets.
• Cruelty free
It gets the job done, but New Zealand’s obesity rates are out of control and injecting more junk food into the community is really the last thing our children need. That’s why ecostore has come up with ‘Good Soap for a Good Cause’.
What is it? Good Soap for a Good Cause uses ecostore’s popular boxed bar soaps and works exactly like your traditional candy fundraiser. In fact pricing, returns for the school and the number of bars per carry pack are exactly the same as they are for chocolate (minus the sugar and the negative health connotations.)
$1 of every soap sold goes to your fundraising cause The individual bars of soap come in a user-friendly convenient carry carton of 24 soaps and are available in three 36 | Term 3, 2019 www.principalstoday.co.nz
• Made in NZ • Plant-based No nasty chemicals such as triclocarban or cocamidopropyl betaine, propylene glycol or synthetic dyes which are linked to skin irritations. The Grapefruit & Mint soaps come in a box that the kids can personalise with their own message, drawing, or sticker – they make ideal presents for grandparents!
Keen to find out more? Check out www.ecostore.co.nz/ fundraising, which features an easy online order facility and a host of downloadable support material including tally sheets, certificates, and fundraising tips.
How do you order? Simply hop online to www.ecostore. co.nz/fundraising and complete the order form. Alternatively give us a call (ph: 0800 33 55 33 ext 1) or email us at fundraising@ecostore.co.nz.