Business Development | Deep South Ice Cream
Left: The owners of Deep South Ice Cream, Mike Killick and Alex Hopkins with the 2011 Supreme Ice Cream Award for Large Manufacturers.
NZ Ice Cream Manufacturers Association 2011 New Zealand Ice Cream awards: Deep South Ice Cream won one SUPREME AWARD,one Joint Best in Category, one Gold, and three Silver medals: ■ The Supreme Award for a Large Manufacturer — Deep South Ice Cream Vanilla ■ Best in Category (Joint): Category 4 Premium Vanilla Ice Cream — Deep South Ice Cream Vanilla ■ Gold Award: Category 4 Premium Vanilla Ice Cream — Deep South Ice Cream Vanilla
“It has been pretty tough on our sales because Christchurch is our biggest market in the South Island. But we’re coming back.” Part of coming back involves selling into new markets. In the North Island, Deep South was recently trialled at a supermarket and it “flew out the door,” so hopefully it will soon be rolled out more extensively there. An export manager has just been hired to work on international markets, consolidating Deep South’s position in China and Japan, and to sell into other South East Asian countries.
“There’s a lot of opportunity out there, it’s just a matter of doing it in a controlled way in terms of actually capitalising on it,” Killick says. The packaging will be re-branded later this year. Customer feedback shows buyers think the packaging does not reflect the high quality of the ice cream, so the branding and packaging will change to reflect Deep South’s premium status. Whatever the packaging may look like, head to the supermarket and try a tub of
Deep South’s ice cream to see what’s got professional judges and customers across the world so interested.
Deep South Ice Cream Ltd PO Box 36539 Merivale Christchurch T (03) 344 0477 E enquiries@deepsouthicecream.co.nz www.deepsouthicecream.co.nz — Advertising Feature
■ Silver Awards: Category 4 Premium Vanilla Ice Cream — Deep South Ice Cream French Vanilla Category 5 Premium Ice Cream — Deep South Ice Cream Liquorice Category 5 Premium Ice Cream — Deep South Ice Cream Blackcurrant
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We are proud to be associated with Deep South Ice Cream and wish them every success with future endeavours. 26 Botha Road, Penrose, Auckland, NZ Box, 12794 Penrose T: 09-579 4932, F: 09-579 0942 E: admin@waldrons.co.nz
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