Goods & Services | Arrowhead Alarm Products
Superior security systems It was way back in 1986 when owner Noel Jennings founded Arrowhead Alarm Products, or AAP as it’s more commonly known. Noel was joined by fellow director Mike McElhannan a short time later. The aim back then was pure and simple - to supply top quality security products and equipment while providing expert back-up together with full support.
So sure are they of their quality control and the ownership of the whole R&D and manufacturing process, that they have no worries at all in giving every single one of their products leaving the factory a five year warranty.
Well the clock may have moved forward nearly 30 years, but reassuringly you will still find Noel and Mike with shirt sleeves rolled up, very much hands-on, still researching and developing new products for the business.
AAP is hugely proud of the fact it is a genuine NZ manufacturer, designing, developing and manufacturing security and wireless control equipment from a purpose built factory in Albany.
New product launch The Elite SX, to be launched in the next few months, offers a base alarm panel with eight inputs and four outputs. This can be expanded by eight input PCBs to 64 zones. Up to 32 areas can be monitored individually. A total of 32 programmable outputs can be added. New SX door modules provide for unlimited doors with the ability to run autonomously from the main controller if a data connection should fail. New gate automation range with Italy’s finest Beninca’s actuators and integrated wired video and audio intercoms from competition or wireless from AES0. Quality made Korean TV cameras, monitor options and DVR solutions complete a truly integrated and state of the art security system.
The company’s rightly proud too of having weathered the worst effects of the recent global recession - without having to downsize or lose a single employee. As sales manager Dominic Costello explains, it is quite the reverse. “In 2013/14 we managed sales growth which matched our pre-recession record. Business is booming and in fact we have taken on extra full time staff in marketing, distribution, R&D and technical support roles.” AAP employ a specialised team of software and hardware engineers and each and every product manufactured is tested in-house and given a generous five year warranty. Providing feature packed alarm controllers with flexible input and output programming are pointless without readable instructions, back up and support. So AAP has invested in a dedicated person to continue the process of “humanising” its extensive library of manuals.
more important to a serious security system purchaser than merely price.
GPRS solutions both on 2G and 3G dual SIM operating platforms.
“For example our Elite S Lite is one of the pricier 8 zone systems in the marketplace, but we can barely keep pace with demand. There is always a market for quality and value,” explains Costello with understandable pride.
In keeping with its open source philosophy, AAP’s IP solutions have been created to operate on all brands of dialler alarm panel and have been successfully tested to all serious monitoring stations without requiring them to invest in yet more bespoke hardware.
The company has always placed great emphasis on technically superior products and components. Profits have been re-invested into research and development rather than developing expensive marketing materials. Perhaps this is not surprising given the practical scientific backgrounds of the two founding partners, who still today enjoy nothing more than dealing with customer issues and problem solving. The company’s evolution from simple wholesalers of other companies’ security products to designers and manufacturers of fully integrated and complex programmable control solutions has been a natural and logical progression.
Staying at the cutting edge
Combining this technology with their mobile APP, AAP’s cloud based server and their own powerful Elite S Alarm controllers, opens up the most exciting new opportunities for electricians. Designed with the end user in mind, it is a simple and user friendly APP that brings to home and business owners the ability to monitor and control their premises right on their smart phone or tablet. Users will be able to connect in real time, to and control their properties in ways that were unimaginable a year or so ago. “Practical, affordable integration of access control, security, CCTV, automation and power saving using the new Elite SX interface is now a realistic and achievable goal for our clients, ” Costello says. AT
Keeping the company at the forefront of technological design is costly, rewarding and not an easy task.
Arrowhead Alarm Products Ltd 344b Rosedale Road Albany 0632 The five person technical support team remain Modern security trends include a much wider North Shore use of IP communication and with this in mind Auckland a phone call away. They continue to provide Arrowhead has a clear vision of the future. It T (09) 414 0085 regular technical training courses - still free has elected to invest heavily in IP solutions E dominic@aap.co.nz of cost. So while the products do attract a designing and building its own wired IP www.aap.co.nz premium price, it is because they are the modules for connecting to the LAN, plus highest spec and have high functionality. — Advertising Feature General manager Noel Jennings says “just look at the PCB! Compare it to the alternatives, it would run with out half the bits but there is nothing we could in good conscience remove without risking the stability of the system in the worst conditions.” Quality, expert support and after sales service, plus ease of installation are far www.autoplasindustries.com Phone 09 444 6497 For a complete plastics service: Concept Designs Tooling Quotes Project Management All Production Requirements
LARGEST NEW ZEALAND OWNED DISTRIBUTOR OF ELECTRONIC COMPONENTS Proud to be a supplier to Arrowhead Alarm Products since 1986 p 09 443 9500 f 09 443 9502 enquiries@activecomponents.com
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www.hiqcomponents.co.nz www.aucklandtoday.net.nz May/June 2014 109