Customer management can be quite simple but also difficult. Turning customers into regulars and keeping them for a long time are not an easy thing to do. According to McKinsey, it costs five times more to acquire a new customer than to keep an existing customer. According to a study, the top 10% of your customers generate 70% of your total sales while the bottom 30% of your customers contribute to loss rather than profit. It is important to bring a new customer, but it is necessary to maintain good relationships with existing customers and turn them into regular customers. Many beauty supplies have their own way of marketing including various promotions. Are they making positive impacts? Are there any problems with current customer management? Letโs look at successful marketing tactics utilized by big beauty chains and a few examples of online marketing.
Point/rewards programs to steal customersโ heart
Point/rewards programs can boost customer loyalty by creating incentive to shop more frequently. It is one of popular customer retention strategies. Customers can earn points per dollar spent and get perks and discounts when they come back. According to the survey of Invesp, 69% of customers consider customer loyalty/rewards programs when they are choosing a retailer. Many Korean-owned beauty supplies ran point programs, beautician discounts, and so on. Some beauty supplies gave customers a stamp per a certain dollar amount of purchase, and customers could get a $5 to $10 discount every ten stamps. Also, at many beauty supplies, customers were asked to create an account to accumulate points per dollar spent that could be used as a credit for the next purchase. A lot of beauty supplies provided discounts for beauticians, students, and the military.
Point programs and related promotions at big chains
You can earn 1 point per dollar spent at Ulta Beauty with the Ultamate Rewards Program. When you spend $500 or more, you are promoted to a Platinum member, and when you spend $1,200 or more, to a Diamond, allowing you to earn more points per dollar spent. You will get a $3 discount for 100 points, $8 for 250 points, and $50 for 1,000 points. To summarize, you will get a $3 discount for every $100 spent or $50 discount for every $1,000 spent. Although it may not seem a lot, you can get double points on your birthday with free gifts and earn more points per dollar as you are promoted. The point accumulation can accelerate if you stay loyal.
In addition, customers who spend $35 or more online get free shipping, and the website offers time-limited coupons for discounts with minimum purchase requirements. These coupons can be used both online and in-store.
SAVINGS
์ ์๋ ์ฟ ํฐ์ ์ ๊ณตํ๊ณ
SAMPLES
EXPERIENCES
Customers can also subscribe to promotional emails or texts and purchase digital or physical gift cards.
Sephora runs a rewards program known as Beauty Insider. Like Ulta Beauty, you can earn a point per dollar, but they offer a flat discount at $10 per 500 points. If you spend $350 or more per year, you become a VIB, and if you spend $1,000 or more, a Rouge. VIB and Rouge customers get free shipping without minimum purchase. Rouge customers also get a $100 discount per 2,500 points.
Separately, you can enjoy Same-Day Unlimited shipping for $49 a year. Same-Day Unlimited service provides delivery of items within two hours from purchase.
Additionally, Sephora website has a section where you can shop all $20 or under items and discounted items. It is great for looking at all relatively low-priced items, and you can browse by category such as fragrances and make-up products.
Although CVS is not a beauty-exclusive retailer, it offers a separate Beauty Club in addition to its store membership program Care Pass.
Customers get a gift when they spend $30 or more during a calendar month online and in-store. You can choose from a variety of options including shavers, nail nippers, lip balms, and eyeshadows. You can apply for a gift in the following month if you did not apply for a free gift. Customers can also get 10% rewards for purchases made during bi-annual Epic Beauty events and private sales events available exclusively for Beauty Club members. These events are announced via email to registered members.
In addition to coupons offering up to 40% discount, customers receive information about discounts by brand. If you download the CVS app, you can receive it via notification. Otherwise, you will get text messages. Also, you can easily track your rewards earned and available benefits using Reward Tracker.
SHEIN is an online only retailer without a single physical store, but still, it boasts a hoard of loyal customers. SHEIN is well known for running sales events non-stop. Once you open their website, you will first see available coupons. Because the price range is already low, the coupons will make the deal even sweeter. The coupons are typically time-limited, typically two weeks, encouraging customers to hurry.
SHEIN started as a clothing retailer, but it also carries items typically offered at beauty supplies. A key driving force behind SHEINโs quick rise in the U.S. market was social media marketing. SHEIN collaborated with celebrities and influencers to make itself known to the public, and it ran a very successful TikTok marketing campaign. โSHEIN Haulsโ are challenge videos where customers share their outfits featuring clothes purchased at SHEIN. Many videos went viral on TikTok and gained popularity. Customers who recorded themselves trying on SHEIN clothes enjoyed many views, and they kept uploading more challenges. These volunteers have driven the success of SHEIN.
SNS ํ์ฉ, ์๊ฐ๋ณด๋ค ์ฝ๋ค Social media marketing can be easier than you think
To attract younger customers who are accustomed to getting product information from videos, you ought to utilize online marketing. It is easy to set up a TikTok or Instagram account. Facebook and Instagram also feature Shop services where you can sell goods. You can simply add the Shops section to your account and list your merchandise.
You can create an account for Instagram or TikTok with basic information, and once you are logged into your account, you can upload photos and videos freely. If your account has Shop feature, you will also have access to the ecommerce administrator page where you can state your Shopโs purpose and basic information about the seller and agree to the terms. It is not difficult to run these accounts without a designated employee for e-commerce or promotion.
You can simply record a short video and use the provided tools on the platforms you are using to add caption and music for a great looking video. If you cannot even do that, you can always settle for photos. Customers will enjoy and respond to any interesting posts shared by your beauty supply business.
You may analyze the customer behavior and interest on social media to reflect on future product plans as well. Most of all, you must pay attention to the trend displayed on music videos and fashion shows featuring celebrities your customers love.
์ ๋๊ฐ๋ ๋ทฐํฐ์ํ๋ผ์ด์์๋ ์ด๋ป๊ฒ ํ๊ณ ์์๊น? How are successful beauty supplies doing?
Clorรฉ Beauty (based in Canada) led by Chairman Yongsu Kim is actively communicating with customers on Instagram. They promote new products, run promotions, hire employees, and provide sales information. Their popular makeup tutorials for special occasions like Halloweens include a list of required cosmetics and hair products in a short video or photos.
When you access the TikTok account of Waba Beauty (based in Arizona) led by CEO Sungjin Cho, you will first see a short video lasting 5-10 seconds that stimulates curiosity of customers. The videos feature wig fitting shots and close-ups of new products available at the store.
Good customer service and attentively addressing customer complaints can go farther than any promotions. When asked about a marketing strategy, a beauty supply owner confidently stated that nothing beat โgetting closer to your customer.โ He put a particular emphasis on well-known good practices of customer service.
Learning your customerโs name and welcoming them on your next visit. Asking about the products they purchased last time. Complementing their outfit and makeup. These are how he acquired many regular customers over the decade. He also mentioned that he always asks his employees to put on a smile and be friendly with customers.
Complaint management is also important. When a customer expresses dissatisfaction, you should never ignore but promptly investigate and address the issue. Although complaints can be annoying, they provide valuable feedback to assist your product plans and business management strategies. According to a Goodman Report, 91% of dissatisfied customers can discourage 20 new customers each, and 13% of them will spread bad words.
When there is an issue, a retail business can minimize negative impact by acting appropriately and quickly. Nowadays, people often share their unpleasant experience on the internet as well as to their friends and family, making it important to address each incident. People write freely on Google Reviews and other platforms. If you keep ignoring complaints, your business will likely get a low rating on Google Review.
When you go to big beauty chains or grocery stores, you will see a customer service department. This is a department where customers can easily relay their dissatisfaction to the management. Although most beauty supplies may not have enough space for a dedicated service counter, you can designate an employee for such duties and post a sign to encourage casual chatting with the designated person when there are any complaints.
If you analyze why you are losing customers and come up with plans to retain customers with similar issues, you can avoid losing more customers.
Good customers deserve even better service. In other words, you must go extra miles for loyal customers. The definition of a VIP customer might vary by store, but largely you can think about customers who purchase regularly, in large quality, and expensive goods. Or think about RFM, which stands for recency, frequency, and monetary value. You may have heard of department stores that offer designated parking space, lounge, and elevators for VIP customers.
Although beauty supplies may not be able to provide dedicated space, you can keep track of their anniversaries, give more points, provide more free samples of new products, and so on. The point is that the customer should feel that they are receiving special care at the store. Letโs make somebody a somebody.
Real impact is more important than running a program
Adobe QR ์ฝ๋ ์์ฑ๊ธฐ Adobe Express Free custom QR code generator
You should not forget to monitor the progress of your marketing strategies especially whether they are making real impacts. Find out if your customers are aware of them and actively participating in them. If you are registering customers using phone numbers instead of issuing physical cards, it might fail to make a real impact because cashiers are providing inadequate information about the benefits of registration and customers do not know how to use their points. Take this opportunity to review your rewards program and see if your program has more appeal than big chains.
If you are running a website or social media account, you should promote them actively. You can promote them by generating QR codes and place them where your customers can see. Online is a great channel to communicate directly with your customers. Do not forget good customer service and complaint management as well.
Because of inflation and recession, business management is getting harder than ever. Losing your existing customers could be the worst thing that can happen now. Think about the customers you know well. They are likely your VIP customers. Why donโt you come up with a plan to make them happy?
Hip hop artists have great influence on African American womenโs fashion, beauty, and culture. Their music videos feature not only music but also the culture and fashion trend of the time. The trends appearing in music videos of 2022 can be summarized into two keywords: โY2Kโ and โretroโ. Experts say that younger generations tend to find consolation from nostalgia when they are having hardship, which brought the Y2K and retro trend back to life. We will pinpoint some of these fashion and beauty trends from hottest female rappersโ music videos and their fashion.
For the sake of timeliness of our trend analysis, we only covered music videos and stage performance made in or after September 2022.
Center part bang and natural curl are the key elements of this style.
In the early 2000s, hip hop artists endured long hours to flatten their hair to make this hairdo, but 20 years later, today, a person with textured hair can easily wear 90โs updos in various colors and styles thanks to the advancement of lace front wigs.
One of the representative hairstyles of millennial culture in the early 2000s. The rounded up hair tips gave birth to the name pigtail. Deep side part can go along with a barbie ponytail or two ponytails, and hair accessories and braids can be added as a highlight.
Center part bang and natural curl are the key elements of this style. In the early 2000s, hip hop artists endured long hours to flatten their hair to make this hairdo, but 20 years later, today, a person with textured hair can easily wear 90โs updos in various colors and styles thanks to the advancement of lace front wigs.
Its shape resembles a duckโs feet, so it is called duck nails. This is part of Y2K style that is going hot this year. Due to the uncanny look, it is either loved or hated. And often it is considered the ugliest trend. However, more than 5,000 videos are uploaded on TikTok in this style.
Silver, gold, and chrome nails are another Y2K trend that bring back the memories of cyber and techno styles in the 2000s. At the time, it was called mirror nails.
Low-rise cargo pants and body jewelry along with a display of brand name underwear are the key characteristics, and it is often called fold over waist or Y2K cargo pants. Military patterns and leather are most popular. This style can be found at Tomorrow 2 music video released in September this year by a rookie rapper Glorilla.
Nicki Minajโs iconic barbie doll look of 2010 came back again after the barbie trend of today after twelve years. Aside from barbie styles, many artists are wearing pink-themed styles this year.
Cardi B - Tomorrow 2
๋ฎค์ง๋น๋์ค ํด๋ฆฝ
A screenshot of the music video, Tomorrow 2, by Glorilla and Cardi B
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์ ๋ช ๋ธ๋๋์ธTom Ford ์ธ๋์จ์ด์ ๋ก์ฐ๋ผ์ด์ฆ ํฌ์ธ ์ฝ๋
Screenshot of Cardi Bโs Hotshit music video
Glorilla,
2010๋
Bass Super Bass released in 2010
2022๋ ๋ฐ๋งค๋ Super Freaky Girl Super Freaky Girl released in 2022
Glorilla ๋ฎค์ง๋น๋์ค์ ํผ์ฒ๋ง์ ํ ๋ํผ Cardi B(์ผ์ชฝ)์ ๋ค์ผ Rapper Cardi Bโs nail featured in Glorillaโs music video
Compared to the last year when most people wore a facial mask, 2022 eye makeups are less vibrant. But when it comes to lip makeup, they are glossy with dark lip lines or overlines with gradation.Dark lip lines started out in the low-income areas where African Americans and Latin Americans interacted to create a single diaspora style. However, famous rappers like Lil Kim wore them, and it became largely popular in โ90s.
Coming in the late 2000s, thick and bold eyebrows with pomade gels dominated the makeup trend for a while. However, since the second half of this year, lighter colored and lightly touched eyebrows and thinner looks are anticipated to be popular. Thinner brows once had become a trend in โ90s by Gwen Stefani, Naomi Campbell, and Angelina Jolie.
Compared to the early 2000sโ belly chain trend, todayโs belly chain has grown out of its fixed framework of wearing them with low-rise jeans or velvet sweat pants and has become more sophisticated with various items including cargo pants, skirts, jeans, crop tops, and bikinis.
At the UGBSA Trade Festival that took place in Georgia last October, an exhibit caught many peopleโs eyes. It was AI-enabled robots, showcased by Golden Key. They were each named Rati, Ruby, and Lucki. They navigated the event hall, providing information to the participants and delivering print outs, and they instantly became the mascots of the show. To many audiences, the encounter brought into realization that robots have arrived at the beauty supply industry.
Would it be possible to hire a robot for your beauty supply retail store? What roles can they serve? From POS to service robots, Golden Key is expanding its business, and we sat down with a representative of the company to find out what robots can do for a beauty supply.
What should hotel guests do when they need a towel or a bottle of water? In Seoul, South Korea, Novotel Ambassador Seoul Dongdaemun Hotels & Residences and Marriott Residences Daegu are among the hotels where you can use AI speakers for various services instead of placing a call to the front desk. They can expect an AI-enabled robot instead of a human to bring up the requested items which rides an elevator and navigates through the people in the hotel hallway. The hotel robot was developed jointly by KT and Hyundai Robotics, and they are expected to perform simple tasks previously performed by human employees as well as to bring a promotional impact.
At restaurants, robots serving the table are no longer an extraordinary thing already. Especially for buffet style restaurants that are usually filled with many customers at a time and need to clean up dishes quickly, server robots are valuable resources. From barista robots that take orders from customers and also make and serve hot coffees to bartender robots that make cocktails, robots have expanded their employment opportunity from cafes to cocktail bars for the past few years. At horse racing tracks, service robots bring maps and provide information to the crowd while displaying real-time race stats and results. In healthcare settings where transmission of disease is a concern, service robots are delivering medicine and medical equipment to patients instead of healthcare workers.
As robots are rising as a future of the industry, many companies are investing in robot technology. While the robots were primarily utilized in manufacturing in the past, todayโs robot industry eyes on the retail services. Global market research institute Strategy Analytics forecast the global service robot market to nearly quadruple in five years from 31 billion dollars in 2019 to 122 billion dollars in 2024. Currently, the service robot market is led by China, Japan, and South Korea. In America, the labor shortage and the rise of labor cost are accelerating the advance of robots since the pandemic. One of the early challengers in the U.S. market is Golden Key.
โIn business, youโre not supposed to stay still. You have to see where the trend is heading.โ A representative of Golden Key stated robots hold the future. โRobots are a thing of tomorrow in America, but in places like South Korea, the industry is already booming.โ We saw an opportunity there. Of course, we get that question a lot: โWhat has POS company to do with robots?โ From our perspective, however, we believe all these things will be connected in the future. In the beginning we only dealt with credit card processing, and we added POS, digital menus, social media marketing, and so on. There are all parts of the โone-stop-all serviceโ. Now, our clients including restaurants and beauty supplies have an option to deploy robots that are specifically designed to address their needs. Already we are receiving a lot of orders for serving (delivery) robots.โ
Golden Key robots special features
โถ warranty period 3 years (compare to typical 1-year warranty of competitors)
โท proven technicians certified by robot school licensing program
โธ affordable cost $14,999.99 (compare to $40,000 from L* company).
3-year lease option available at $599/month
ํธํ ๋ก๋ด Giga Genie ยฉKT์ ๊ณต Hotel robot Giga Genie. Courtesy of KT
What can robots do at beauty supply retail stores?
Immediately available features include information, promotion, and security. In a warehouse, robots can deliver goods from a counter to a display shelf.
๋ด์ ๋๋ค.โ ๋ผ๋ฉฐ ์๋์ ๋ง์ดํ๋ค. when a store door is open or a person approaches, robots can recognize them and play a customized greeting such as โhello, Iโm a service robot at your Beauty Supply.โ
in a typical office setting, they can show a guest to a meeting room. At a beauty supply, they can say to a customer who is looking for a certain item, โit is in the Human Wig section marked with number 7. Please follow me.โ And it shows the customer to the specific area.
They can playback photos or videos on the display including messages like โTodayโs specials are 20% off Premium Brand products...โ You can place special items on the robotโs tray and even program it to sing and dance (shaking movement).
Q. Can robots navigate through narrow aisles at a typical beauty supply? They can navigate if the path is wider than 28โ. Of course, to allow bi-directional traffic for staff and customers, it should be a lot wider.
Q. Is it hard to register items?
No. At this stage, you can push the robot around and register an item at its location. The robot learns the item is in that location. Now, it can navigate back to the location to find the item.
Q. Would one robot for a store be enough?
At a typical restaurant, a serving robot that lasts 12-15 hours per charge can cover the entire business day. For beauty supplies, robots may have to travel a longer distance due to the large footage to cover, but they should last 8-9 hours.
Q. Do you manually charge them?
No. They will travel back to the charging station themselves when the battery is low and resume their duties when charged.
We call a robot โtoasterโ when it arrives. Like you put a slice of bread into a toaster, robots need input. More ideas mean more functions enabled. We believe that retail business owners can provide ideas that we could not think of ourselves.โ According to Golden Key, security or product information functionality was created based on ideas from participants at the last trade show. Even while conducting the interview, ideas such as aroma robots utilizing sanitizing robots and functions like price-check were poured out.
At Golden Key, they are continuing to develop various software modules to synchronize its POS and robots. There are an infinite number of possibilities. At restaurants, robots can bring card readers to the table for payment processing, identify dishes at the kitchen with sensors and deliver them to the appropriate table, and so on. It is the same for beauty supplies. Robots will soon be able to greet customers, announce sales events and promotions, provide information about thousands of items, their location, and price. Golden Key informed BNB Magazine that they are in the final stage in development of beauty supply inventory software.
Functionality aside, wouldnโt it be sensational news that a robot is working at a local beauty supply?
Golden Key is currently planning for new regional offices in Chicago, New Jersey, and Dallas for business expansion.
โRobots are working at beauty supplies. This is not a dream, but it is already happening across the country. We want to hear from you. We can research and develop your idea into reality.โ
(์ผ์ชฝ๋ถํฐ) ๋ทฐํฐ๋ง์คํฐ ์นด๋ ์ง ์ด์ฌ, ๋ฐํ๊ถ ํ์ฅ, ์ ์์ค ๋ฐ ์ด์ฌ COO Connor Ji, Chairman Hyungwon Park, COO/CFO James Park (from left)
๋ทฐํฐ๋ง์คํฐ Connor Ji ์ด์ฌ
Next-gen leader who enjoys challenge and adventure
Starting in 2002 as a family business running a small retail store in Georgia, Beauty Master has become a company with 9 branches and 400 employees in just 20 years. At the core of the business were Chairman Parkโs family members who provided their own expertise for his vision and goals. We interviewed Chairman Parkโs eldest son-in-law, COO Connor Ji of Beauty Master, to find out the driving force of Beauty Masterโs growth and the next-gen leaderโs vision for the beauty supply industry.
Hello, Iโm Connor Ji, a Chief Operating Officer of Beauty Master. I am primarily in charge of HR, running advertisements on the web, TV, and radio stations, and (design) planning. Including the interior and exterior design, I oversee the purchase of a commercial building as well as renovation of a new retail space as to the interior design, color design, lighting, layout, and so on.
Q. You are in charge of many things! How many COOs does Beauty Master have?
We have five COOs, each having their unique scope of duties. James, the second eldest son-in-law, is in charge of chemical and accessories MD and finance. My wife and her sister are in charge of hair products. Their brother Jason is in charge of the upcoming retail branch in Florida.
Q. This year you have expanded to the Florida market. We hear the new retail store is quite large.
Mr. Chairman made a big decision. We have prior experiences as well. In 2010, we opened a Morrow branch in the region with few small beauty supply stores. Still, we opened a 60,000 sq.ft. retail store in the middle of nowhere. At the time, the average beauty supply retail store was around 6,000 sq.ft. People thought that opening such a gigantic store was a crazy idea. In the first month after the grand opening, the sales revenue was about three thousand and something hundreds. Now, the monthly sales revenue exceeds almost a million dollars.
*Beauty Master in Orlando, FL, the 9th branch of Beauty Master, opened last April with 54,000 sq.ft. retail space.
Beauty Master office has a somewhat unique atmosphere.
Beauty Master in Morrow, GA
Q. How do you manage the total of nine retail stores? I wonder if it differs from managing one or a few retail stores?
We have changed the concept of store management. For a franchise, there are individual owners who independently run each store. Although we manage every aspect of store opening, once the store manager is assigned to it, we only provide basic guidelines. But for the office workers and managers, store managers independently hire the entire staff. We make sure our staff feels that the store is theirs.
One more thing. We have put a lot of effort into building a company structure. In the past, it was a typical owner-managed business, but it hit the growth limit. Since 2016, we made titles of executive officers, managers, assistant managers, section leaders, and so on, having separate organizations for warehouse and retail, for the sake of work distribution. The fastest way to success was to allow them to run with little supervision.
Q. Having a company structure for a beauty supply is something weโve never heard of. Did you have a model or a business to benchmark?
Not at all. We did not find a similar case in Georgia. We tried wholesales, but they differ in nature from retail. Fortunately, I had work experience at an animation studio and an airline warehouse, from which I transplanted the organizational structure to our business. It was full of experiments. We had ad-hoc meetings and tried different sections. One day, we had a working system established for Beauty Master.
Q. Youโve worked in a different industry. I majored in animation and visual effect at SCAD in Atlanta. I worked at an in-house animation studio for Cartoon Network of TBS after graduation, and I planned to move on to Disney in Florida. Then, I met my wife through Jasonโs introduction, who was a good friend of mine. After engagement, we wanted to move to Florida, but Mr. Chairman proposed a job position at his company revealing his big plans. I accepted the dubious proposal and joined the company in 2009. Thatโs already 13 years ago.
Q. It mustโve been hard in the beginning.
For the first two years, I struggled. I felt that it would not work for me. Mr. Chairman has a principle of treating every staff the same way. So, his family members also start with cleaning the restroom. James (the second eldest son-in-law) was a year ahead of me, and he started the same. Well, all โdaughtersโ started as a manager in a comfy office, a stark contrast from cashier duties for โsons.โ (laughter) If you put someone who knows nothing in a leadership role, who would follow them? For the first two or three years, itโs the experience of the bottom. I still feel very lucky about one thing. Our brother-in-law was so nice to us personally as well as at work. He is like our work mentor.
Q. What was it like to work with your father-in-law?
Of course, it wouldโve been harder than working with my parents. Nonetheless, I had a much bigger advantage. Mr. Chairman is so open-minded. When he makes plans, he never says, โDo as I say because Iโm the boss.โ We had meetings, and he heard our opinions and came up with ideas. When we propose something new, he never says, โNoโ. He says, โGo ahead and try itโ and supports us to the end. Even when the trial goes the wrong way and results in hundred thousands of dollars in loss, he did not take that as a waste. โFailure is okay because you gain experience.โ Some products were failures at first but became successful at the end. He taught us โfailure is the mother of successโ by experience.
Q. Considering the path you and your siblings took so far, itโs not correct to say youโre second generation. You did not inherit but made the success together. Frankly, we canโt say weโre the second generation. The term second generation insinuates that you have inherited an established business. But two generations built the business together here. We are about the age of second generations but have taken the role of first generations. I think the term โnext-genโ is quite correct.
Q. As a next-gen who encompasses both first and second generations, what would you emphasize for the second generation beauty supply owners?
Challenge! To succeed in this industry, you must take challenges consistently. The pitfall of the second generation is actually two: too risk-averse or too risk-tolerant. Young owners who want to stay comfortable tend to have grown up with everything supplied for them. They are too timid for a challenge. On the other hand, some might take risks without a thoughtful consideration. When we open a new branch, we do extensive research beforehand. From
์ธํฐ๋ทฐ ์ค์ธ ์นด๋ ์ง ์ด์ฌ COO Connor Ji at the interview.
demographic data to visiting city halls to gather information, surveying the neighboring market, finding out how existing beauty supplies are doing, how many customers you can attract with ads, and so on. We do not rely on a hunch. The point is that you should not be afraid of challenges but act with careful thought and data. Trends shift. You cannot give up catching up with trends. To catch up is to take challenges.
Q. Where do you gather information about trends?
Information is not to be received but to be found. Itโs a battle of ideas. If you say, โit sells well in XX store. So should it do well in my store,โ thatโs just copying others. If we have an eye on a certain item like clothes, we simply give up a section and devote it to clothes. Challenge cannot be done while holding onto everything you already have. You have to give up something instead. If we get positive feedback on clothes, we move on to say, โokay, letโs fill half the store with clothes.โ
Most beauty supplies focus on hair products and chemicals. Although we treat them as important as they should, we distribute the weight. We do not limit ourselves to traditional beauty supply items. When we find out mirrors sell well in a store, we bring all sorts of mirrors to the store. Thatโs our way of doing business.
Q. You must undergo changes all the time. How do you forecast the future of beauty supply?
I am positive about the future. To me, there are so many opportunities. People complain there is no new opportunity for growth, but we do not agree. It continuously evolves, and a new hit is made with a new item, followed by another. There is no predetermined limit. For customers, we used to deal with women exclusively. Nowadays, many men wear makeup. Thatโs an opportunity. For ethnicity, from Black to White, Latino, and Asian itโs endless. We have so many opportunities ahead.
Q. You said you thought it would not work for you at first. Whatโs your take now?
๋ทฐํฐ๋ง์คํฐ ํํ์ด์ง์
1์ฃผ๋ ๊ธฐ๋ ์ด๋ฒคํธ์
์ฅํ๊ธ ํ์ฌ ์๋ด
One Year Anniversary event page on Beauty Master website and scholarship information
Thatโs ancient history. Iโm in love with my work now. This field is filled with adventures, and you canโt possibly predict the future. Last year, Covid-19 decimated events. For us, we kept it steady. Last year and this year, all our staff got the Covid-19 shots and went on a corporate trip to Cancun. We held the annual scholarship event of $1,000 for 100 students. For now, we are running an event for the first anniversary of Beauty Master, Douglasville. Every month we have something new to promote, new items to sell, and new projects to run. Every employee is in the same spirit. Thatโs why itโs so fun. I will probably stay as a beauty supplier for a long time.
Just like a smartphone, retail store owners have an item they carry around always. It's the store key they use to open and close the business. It's second nature to open and close your business using your key, but have you ever wondered why? In this digital age, you're still using a piece of metal. Is it even safe? Are there better and more convenient ways to lock? Can I trust my employees with the key? Although everyone has an unpleasant episode of losing or misplacing keys, they are reluctant to make changes, giving excuses like โother stores use them tooโ and โAmerica is analog.โ Although it may be the reality of the retail industry, locking devices are evolving day by day. It's time to evaluate the security and safety of your door lock.
Considering the trend that beauty supply retail stores are getting bigger and carrying more expensive goods, we reasonably anticipated that many beauty supplies updated their door locks to improve security. While we discussed security cameras, anti-theft sensors and alarms, and other security devices previously, the most basic security measure, a door lock, was not. In our survey, we discovered a surprising fact. Many beauty supplies are still using mechanical keys to secure door locks of their stores. Not to mention fingerprints or card keys, few businesses have adopted the door locks having keypads. Even in businesses where such devices were found, they were primarily used for the interior door to an office room.
There are differences in types of keys. Larger beauty supplies tend to utilize keys with added safety measures making them hard to duplicate, and in some areas with frequent criminal activities, the doors were always locked and opened by a store clerk who checks the customer out first. Keys were usually carried by retail business owners or managers, and it was rare to have employees in charge of keys unless they are long time employees. We learned of a business owner who owned several stores but could not trust managers so that carried a bunch of keys around and opened and closed the shops everyday. Although it is a common practice in retail business that you keep store keys in an electronic key box or cabinet outside the building to avoid loss and for convenience, just a small number of beauty supplies keep emergency boxes for fire department due to concerns about damages. - ์ง์์ด ์์ฃผ ๋ฐ๋๋ ๋ทฐํฐ์ํ๋ผ์ด ํน์ฑ์ ๋ฒํธํค ๋ ์ง๋ฌธ ๋ฑ๋ก ๊ฐ์ ๋์งํธ ๋ฐฉ์์ ํจ์จ์ฑ์ด ๋จ์ด์ง๋ค. - ๋ค๋ฅธ ๊ฒฝ๋ณด ์์คํ ๋ค์ด ์ ๋์ด์์ด์ ๋์ด ์ ๊ธ ์ฅ ์น์ ๊ดํด์๋ ๋ณ๋ก ์๊ฐํด๋ณด์ง ์์๋ค. - ๋ง์๋จน๊ณ ๋ถ์๋ฉด ๋์ธ๋ฐ, ์ ๊ธ ์ฅ์น์ ํฐ ๋์ ๋ค์ผ ํ์๊น์ง๋ ์๋ค๊ณ ์๊ฐํ๋ค.
Other reasons for avoiding a digital door lock were (1) afraid of hacking; (2) convenient but less secure; (3) issues during fire emergencies; (4) hard to install and expensive; and (5) difficult to use than key door locks.
Then, should we carry around keys forever to open and close the business? In the 21st century, should we keep using the keys that were practically invented 6,000 years ago?
Although it may yet become mainstream, digital door locks are evolving quickly, and the adoption to digital door locks is accelerating. Letโs move on from analog to digital. Learn about smart door locks.
์ ํต ๋ฐฉ์์ ์ด์ ์ ์ค๋ฆฐ๋ ยฉSchlage Conventional keycylinder set
ํฐ์น์คํฌ๋ฆฐ ๋ฒํธํค๊ฐ ๋ฌ๋ฆฐ ์ ๊ธ ์ฅ์น ยฉMr-Locks Door lock with a touchscreen keypad
ํค ๋ฐ์ค Key-Box 9000 S series ยฉBARSKA Digital Keypad Key Cabinet
- Beauty supplies have high employee turnover, so keypads or fingerprints are not efficient.
- Other security measures are well in place, so door locks are of low priority.
- If you want to, you can simply bust the lock. There is no reason to invest a lot for a door lock.
์ค์ธ ์๋์ ์ด์ ยฉTechholic. A key from the Middle Age
Digital door locks use a password, a digitized code stored in a microchip or a smart card, and fingerprints instead of a mechanical key. While less than 5% of door locks in the U.S. and in European countries are digital, they account for more than 70% of door locks in South Korea, which is considered the global leader of digital door locks since the early 2000s. Currently, new and innovative door locks are still in development and in use.
A convenience store located in front of the Seoul Station opens 24/7, and during daytime, you will notice nothing out of the ordinary. But at night, from 1:00am to 7:00 am, it operates cashier-less. While it operates without a store clerk, the store door stays locked. How can a customer enter? They must download a convenience storeโs self-checkout app on their smartphone and scan the QR code at the front door of the store. The app can be installed only after verifying the identity of the customer, so the convenience store knows exactly who enters the store. If the customer picks up an item and scans the bar-code using the smartphone app, the checkout and payment are done instantly.
Biometrics such as vein, iris, facial features are also used in door locks. Lotte Cardโs โHand Payโโ utilizes the unique
thickness, clarity, shape of veins to identify a customer. This allows the stores to grant access to the store only after verifying the identity of a customer, so in case of theft, the culprit can be identified very quickly.
However, for biometric payment systems to become mainstream there are still a lot of obstacles including expensive equipment and regulatory hurdles. Even if the cost and regulatory issues are set aside, for beauty supplies whose clients prefer cash payment and privacy, it would be a tale of distant future. Using smartphone apps to grant access and process payment is also not practical to beauty supplies. Most of all, you should not ask every customer to download smartphone apps to enter an always-locked beauty supply store.
The biggest advantage of digital door locks is that you do not need to carry keys and thieves cannot pick the lock. To utilize the advantage and to make retail business ownersโ job easier for opening and closing easier, we will cover the following door locks. From electronic locks to smart locks with advanced features, we have searched online for innovative locking devices that can better serve beauty supply retail stores than key-operated locks.
You scan a QR code in front of the store door to open
Keyless entry (but often comes with emergency keys) with four- to six-digit keycodes. Itโs easy to install and convenient to use. Also, it is immune to hacking, making it preferable over smart locks. On the other side, you need to change batteries periodically and the pressed buttons will show heavy wear. It comes in either a keypad or touchpad.
You can gain entry with private keycodes without keys and lock the door electrically with a touch. It fits most standard doors and offers quick and easy installation, programming and use. Requires four AA batteries and provides SmartKey Security with a backup key. The Keyboard is waterproof and can be installed outdoors.
โ | 14,613 ratings | 113.34 on Amazon
Heavy duty construction with premium metal. You can set up to 19 codes at a time, and silicone-coated number pads are lit upon press for easy operation in dark. Battery discharge warning prevents being locked out. Users reported that it was weatherproof.
Touchscreen keypads can prevent wear of often-used buttons. Blue backlight allows easy operation of the touchscreen in dark, and anti-peep passwords allow you to enter random numbers before or after the real passcodes to heighten security. If you pull the handle below the keypad, you can access the emergency key hole.
Advanced features like smartphone apps, fingerprint, voice recognition are added to the electronic locks. You can control access from anywhere using smart devices and grant access to certain individuals via smartphone. All smart locks include encryption that makes it harder to gain unauthorized access. They are substantially more expensive than electronic locks.
๋นํด ์๋นํ ๋๋ค.
4X 4X
Are smart locks prone to hacking?
Like any other devices connected via WiFi, smart locks can be hacked. However, most certified products use encrypted communication, which makes it harder to hack. You can set strong passwords for smart lock apps and use two-factor authorization to lower security risk.
It can be easily installed on any door, and built-in Wifi function is compatible with your many voice activated devices via Amazon Alexa, Google Assistant, Apple HomeKit, and Samsung SmartThings. You can also register your face or fingerprints for added security.
One of the tiniest smart locks available. You can use your smartphone, voice, or keys to gain access. You can pair it with your cell phone via bluetooth, and HomeKit allows access from anywhere. Featuring innovative and compact wireless design, it conforms to U.S. standard deadbolt and allows easy installation.
It provides six methods of entry including 360ยฐ fingerprint identification, keypad, smartphone, auto-unlock, and a mechanical key. It automatically locks when you go out, and when you arrive at the door with your smartphone in your pocket, it automatically unlocks. The 360ยฐ live fingerprint ID allows easy access with a touch and stores up to 100 fingerprints. SMONET Fingerprint Electronic Deadbolt Door Lock
You have five methods of entry: app, keypad, fingerprints, IC fobs, and mechanical keys. You can pair with Smonet Wifi gateway for real-time remote access to control the door lock and view access logs from anywhere. For security, if you input incorrect passwords five times, it will be automatically locked for five minutes.
Compact and sophisticated design. It offers a neat touchscreen keypad instead of a keyhole. You can unlock the door with your smartphone or Apple Watch using the Yale Access app. Automatic lock with door sense secures the door after a preset time period.
3. ๋น์ฅ์ ๋ฐ๊พธ๊ธฐ ์ด๋ ต๋ค๋ฉด?
๊ฐ๊ฒ ๋ฌธ ๊ด๋ฆฌ
Tip Not a good time for a change? Tips to secure your do
People used to think that having security alarms or expensive door locks are unnecessary luxury. Now, people are starting to realize the necessity of better security, but it would not be easy to upgrade your existing system overnight. Is there any way to secure your store without an upgrade to the locks? Here comes advice from locksmiths with 20 years of experience who worked with many beauty supply retail stores.
โถ ๋ณต์ ๋ถ๊ฐํ ํน์ ์ด์ ๋ฅผ ์ฌ์ฉํ๋ผ. Use restricted keys to prevent unauthorized copies
์ผ๋ฐ ์ด์ ๋ Home Depot๋ Loweโs ๊ฐ์ ํ๋์จ์ด
Regular keys can be copied at any hardware stores such as the Home Depot and Loweโs. You can make duplicate keys within seconds. However, restricted keys come with proprietary measures that prevent copies. It is also hard to pick. The cost may be burdensome because a restricted key costs north of $25 compared to around $3 for a regular key. Also the installation of restricted key door locks can cost over $300 compared to $80 to $150 for regular door locks. However, if you want to prevent employees and former employees from duplicating the key to your store, you should make some investment.
Note: Never share a picture of your key on social media. Locksmiths can make copies based on a picture. Reportedly, you can 3D print a key using a picture taken hundreds feet away.
โท ๋ฌธ ํ์๋ฅผ ๋ง์์ฃผ๋ Latch Protector Latch protector to seal the door gap
Latch protectors (or latch guards) are metal plates that reinforce the weakest point of a door, which is the gap between the door frame and the door, which is often used by intruders to pry the door open. To pry open the door, you need to place a pry bar into the door gap. The latch guard will remove the gap.
It operates with a remote control that activates a strong magnetic device. It is often used in jewelry shops where the store clerk verifies the customer before unlocking the always-locked door. Although it is not commonly used for beauty supplies, there are stores with it due to security concerns.
*Magnetic door locks can be installed in a reverse setup so that it can prevent thieves from leaving the shop. However, in some states, it is considered unlawful imprisonment. (It is permitted practice in California which recognizes shopkeeperโs privilege.)
Two regular keys on the left and two restricted keys on the right.
Door closers allow safe and smooth opening and closing of doors by automatically closing doors slowly. It can prevent finger injuries and can be connected to fire alarm systems to close the doors in case of fire to prevent spread.
Key and lock maintenance in winter
Keys can be broken or damaged when you force rotation. You can instead spray multi-purpose lubricant into the keyhole and shake a key left and right while being inserted. โป ์ฃผ๊ธฐ์ ์ผ๋ก
Most beauty supplies replace keys when there is a theft or rotation of employees in charge of keys. In addition, you should periodically change keys at least once every two to three years. In fact, doors tend to bend over time and by use while keys and cylinders are subject to wear and rust. If you spend too much time trying to open a locked door, you can be an easy target for criminals. Do not risk your safety! Protect your business!
*๋์๋ง: ์ฐฝ๊ณ ์ด์ (์กฐ์ง์/ 404-667-2313)
*Help: Chang-Go Keys (GA: 404-667-2313)
EBIN NEW YORK์ ๋ํ ๊ณต๊ฐ ์ฌ๊ณผ๋ฌธ
Soles Enterprises (๋๋งค์ ์ฒด, ๋ํ ์กฐ์ต์ฐฝPaul Cho)๋ EBIN NEW YORK(์ดํ, โEBINโ)์ โ์ฌํ๋งค๊ธ์ง(Prohibition of Re-Distribution)โ ์ ์ฑ ์ ์๋ฐ ํ์ฌ 2021๋ 9์๋ถํฐ ์์ก ์งํ์ค์ด์์ต๋๋ค.
BNB is providing an opportunity to refresh the terminologies that are useful in running a beauty supply with a series of "shorticles" starting this year. Our fourth shorticle is about "hair cap" and โcomb and brushโ. If you scan the below QR codes, you can view the entirety of the previous article.
โถโทโท BNB Magazine_Nov. 2021_Page 28~
Sometimes it's easy to miss something right under your nose. An item always occupies one or two shelves on a beauty supply, but it still doesn't get much attention. Some stores treat them as accessories, and others as bonnets and durags. For manufacturers and sales associates, they are textile products. We are talking about the hair caps.
You can't hardly each of them apart, but customers pick up a couple of items based on their own preference. If you know them right, they can turn into a sales booster. Let's learn about hair caps.
โถโทโท BNB Magazine_Oct. 2021_Page 20~
Combs and brushes are relatively smaller categories compared to so many other products sold in a beauty supply. However, this small tool is so essential to hair care that you can't talk about hair care without it. Especially, flat, thin, and coily hair can get tangled or break unless
it is combed (or brushed) properly. The secret of proper combing and brushing of hair starts with finding a right tool for your hair. One of the core items at a beauty supply, comb and brush is discussed in depth.
Beauty supplies carry a wide variety of goods from hair products to clothing and accessories, serving as a neighborhood department store. Their appearance can be quite unique depending on the size of the store and the preference of their business owner. A store with limited storage space may have piles of merchandise from floor to ceiling, and a display hook is sometimes overloaded with goods making it hard to browse and sometimes even fail to withstand the weight.
Although all retail business owners realize the importance of display, many beauty supply retail store owners hesitate to update their retail space because beauty supply stores typically have long store hours and carry a large amount of merchandise. Would it be so hard to renovate display units or go through remodeling while operating the business? We met Sungjin Jo, the business owner of Waba Beauty, which contracted Sky Display to do remodeling of the retail space.
โA total makeover. Customers like it more than I do.โ
Sungjin Jo (38) runs five beauty supply stores in Phoenix and Tucson, Arizona. The young business owner renovated two retail branches this year. A location in Phoenix was a newly opening store, which made the construction project relatively easy, but a location in Tucson was handed down from his parents and underwent remodeling while the business stayed open. He ordered display assemblies from Sky Display, a company located in Georgia specialized in display fixtures, and Mr. Jo built the display units himself with assistance of hired hands. It took a week from start to finish. Although he tried to avoid peak hours by working in early mornings, inevitably day operations were affected. When asked about revenue loss, Mr. Jo answered that they worked on display shelves one by one and attentive retail associates rendered help to the customers who looked for goods affected by the construction.
Mr. Jo said, โit is an aged retail space that had no update for a long time, and the old shelving units were about 36โ to 40โ wide, occupying too much space. The retail space is relatively small as well, so we wanted to make it more efficient.โ After the wide display shelves were removed, the aisles looked cleaner, which was noticed by customers who welcomed the new look. In fact, if you look at Google Reviews for many beauty supplies, store display and organization were deciding factors for the rating. If the goods are identical, customers will likely shop at a highly organized and clutter-free environment, which cannot be provided by online retail.
Mr. Jo expressed his content with the better new look of Sky Displayโs shelving units and has plans to update other locations in the future. He also expressed his confidence in Sky Display and its owner Kang in saying, โI would continue working with Mr. Kang for other locations.โ What is special about Sky Display, which stole the heart of the young business owner?
If you are a frequent visitor to beauty supply trade shows, you must have met Saeyoung Kang promoting his products passionately in a booth. In the end of last October, Mr. Kang was seen at UGBSA Beauty Trade Show where he was hearing about clientsโ needs and providing consultation to retail business owners.
Mr. Kang has worked with beauty supply retail stores for a long time, and his seasoned expertise created Sky Displayโs proprietary steel slatwall products. Many beauty supplies that opened years ago have used wooden slatwall, which is neither structurally stable nor durable. The answer was replacing the material with 100% steel. The easy assembly is another merit of Sky Display products.
Currently, Sky Display is headquartered in Georgia, but products can be shipped to anywhere in the country within a week. All you must do is to choose size and quantity for the retail space and submit the order form. Of course, an on-site consultation can be scheduled if requested. From a handful of display shelving units to a store-wide remodeling, the consultation is free if it results in a contract. Consultation is a total care service taking various factors such as business ownerโs taste and regional characteristics.
Mr. Kang says, โremodeling is easier than you think, and you can work on a section at a time.โ He also advises his clients that โmany business owners running a retail store without update have kept aging gondola displays, which can be simply removed and replaced step-by-step to renovate the whole retail floor in a short time at a reasonable cost.โ
Lately, many beauty supply owners across the country have realized the importance of display and contacted Sky Display. Sky Displayโs steel slatwall comes in white by default, but you can add a point color or order a custom color. The paint is applied with sophistication you can find in motor vehicle assembly lines. When paint is applied by brush, it can easily peel or damaged. Thus, the special technique is employed. If you order a set of products in various colors, however, the order will be fulfilled in about three months.
You can add light boxes, hooks, faceouts, iron shelves, and glass shelves per your preference. Sky Display also supply light box signs, table displays, wig cabinets, and gondolas. The new trend is warehouse racks often found at retail stores like Costco and Samโs Club. Mr. Kang says, โyou often find boxes of merchandise on the floor, especially hair products, and you can store these boxes at the top of the warehouse racks and display goods in the middle.โ The warehouse racks require 120โ clearance with respect to ceiling height. As beauty supplies are getting larger, many retail stores with a large retail space should consider the warehouse-type displays. Mr. Kang says, โbeauty supplies are undergoing a lot of changes, and remodeling should happen as soon as possible.โ
After completing renovation of two retail spaces, store owner Sungjin Jo is convinced that โyou should not be stingy when it comes to the retail spaceโ and has made good progress in delivering goods in partnership with UberEats and DoorDash. A next-gen business owner who is savvy in social media and working hard to satisfy customers. Letโs talk about his story and his business management.
Overachieving youngest son built on parentโs heritage
Mr. Joโs parents opened a general merchandise store in 1999. Mr. Jo was still a student when his eldest brother bought out the store in 2001 and converted it to a beauty supply store. In 2010, his mother passed away. By then, he graduated college in New York and was working at a company. His big brother called and asked for his return to Arizona and to help with running the business. While helping his brother, he got interested in the business and opened a second store with him in Tucson. Today, the business has grown to a fivestore chain. Meanwhile, his father and his eldest brother passed away, but Mr. Jo and another big brother continue the family legacy.
Mr. Jo, who majored in marketing at college, described himself as โoverachieving.โ He never settled for continuing the family legacy but tried new ways and adopted new things. He opened a beauty salon, acquired a clothing company, and currently runs a 28,000 sq.ft. retail store called โWaba Fashionโ with 20,000 sq.ft. of retail space filled with clothes.
Being a younger generation, he is focusing on social media marketing. Facebook and Instagram marketing is Waba Beautyโs core business wing. Promotional events at stores have gathered a large crowd, and currently the business has 10k followers on Instagram and 34k on Tiktok. Each store has its own Facebook page, and a dedicated employee manages them. Online sales is another core business. Aside from its own e-commerce website, wabahairsupply.com, it is partnering with Amazon, Walmart, and Etsy.
Now you can order beauty supply products on DoorDash. Waba Beauty is the first beauty supply to list its goods on DoorDash.
The need for delivery service came to his mind after seeing beauticians make frequent visits to his store. Many beauticians come back when certain supplies run low and complain about them, and Mr. Jo thought that it would be great if they donโt have to come to the store themselves. His idea was to utilize preexisting platforms.
The first is always not easy. No beauty supply ever offered goods on DoorDash, so people from DoorDash made personal visits to the store, took pictures, and checked the inventory. The process alone took six months. Currently, the service is offered at all its five branches. In a region with large Latino population, eyelashes and wigs are popular, and in another which is a primarily Black community, braiding and edge controls are popular. The business is steady; 5 to 10 orders per day are received.
His top priority is having an open mind with customers.
During training, Waba Beauty employees learn how to greet customers. Instead of a dry โhelloโ or โhiโ, they are encouraged to take a more proactive stance. For example, they would greet customers with โwhatโs up?โ or โwhat are you looking for?โ. Of course, with a smile. For the background music, it is always the upbeat high tempo music reminding of a night club. Mr. Jo thinks customers buy more when they are in a good mood.
He says, โalthough I learned a lot from my parentsโ business management, there was one thing that I did not like: quickly raising suspicion of theft. Yes, shoplifting happens, but thatโs 5% of the shoppers.โ โYou shouldnโt sacrifice 95% of customers because of the 5%,โ he explains.
At Waba Beauty, all merchandise is displayed in open case, free to inspect with hands. No locked displays. The brief suspension of wig try-ons during Covid-19 is now lifted. Of course, security measures are implemented. Phoenix location contracted a security company, and other locations have security officers on duty. But all measures are taken with utmost care not to cause discomfort to customers.
A funny thing Mr. Jo do to reduce shoplifting is uploading security camera footage of theft occurred at Waba Beauty on social media. He wants to raise awareness among people who often get into fights or stealing goods at the stores. Do spend money on people
Mr. Jo emphasizes that you should not get stingy when it comes to the retail space. Similarly, he believes itโs important to spend money on people. He referenced the Samsung management and said, โemployees donโt get angry for hard work if they get paid enough.โ
He hints that his stores pay higher wages than other beauty supplies. During the economic struggle due to the Covid-19 pandemic, he did not fire a single employee but gave bonuses. He spent all available cash for inventory, and everyone kept their usual work hours. When there is an issue at the company, he listens with open mind.
He has been practicing social responsibility in the local community since 2014. Initially, he provided cash assistance to struggling business in the Tucson region $1,000 a month. Now, he is providing about $5,000 a month to Black-owned business in the Phoenix region. In remembrance of his mom who passed away from cancer, he is also supporting cancer centers.
Vision
Mr. Jo has expanded the single store business into fivebranch retail company. Now he dreams of an expansion beyond the current market. In addition to the five locations, he plans to open more retail stores. He is eyeing for other regions than Arizona. โIโm still young. Iโll probably run the business for next twenty or more years. I want to try more new things for further growth.
Grunge means grime or dirt, basically something not clean. When it comes to fashion trend, grunge looks originated from untidy styles where you appear as if you grabbed something from a thrift shop and wore it without much afterthought, which stands for rebellion against the high fashion and elitism. When this fashion trend applies to makeup, it can be defined with matte skin, dark brick red lips, and smudged smoky eyes.
It is said, โfashion repeats itself.โ When a trend wanes, it feels like the style will never come back. However, decades later, it often suddenly goes sensational. Grunge makeup is just like that. Thick eyeliner, dark tinted lips, and matte skin, which were popular in โ90s, are the main features of grunge makeup. In contrast to the natural-looking makeup which had been a mainstream for a while, the grunge makeup brings about a wild and bold look, as opposed to a soft and feminine look. Here comes a detailed look at the grunge makeup from skin prep to lip colors.
๊ณผ์ฅ๋ ์์ด
๋ฉ์ดํฌ์ ๊ณผ ์๋ฐ๋๋
๊น๋ํ๊ณ ๋งคํธํ
ํผ๋ถ ํํ์ด ๊ทธ๋ฐ์ง
๋ฉ์ดํฌ์ ์ ํน์ง์ด๋ค
In contrast to the exaggerated eye makeup, neat and matte skin texture is another characteristic of grunge makeup.
You prep the skin as clean and neat as possible and go bold on eye makeup for a grunge look. The key characteristic of grunge makeup is highlighting the dark and bold smoky eye makeup, so to emphasize the wild eye makeup, you keep the skin tone pale and matte. Therefore, you should avoid dewy skin makeup or using substantially brighter color foundations than your natural skin tone.
Although smoky eye and dark lip are the two main features of the grunge makeup, you may get an outdated or too aggressive look when you try both at the same time. For a more glamorous look with grunge makeup, use a nude tone lipstick along with smoky eye for a sexy and chic appeal. The foca l point of grunge makeup is eye. Cover with dark eyeshadow and smudge over the eyelids and apply exaggerated eyeliner along the eyelashes. Finish the look with a nude tone, light pink, or coral lips as if not wearing a makeup.
As briefly mentioned above, โ90s smoky eye and dark colored lip are the classic grunge look. Nevertheless, having both at their full strength will render the overall look unattractive. If you want to highlight lips, go easy on eyeshadow. Instead, go for a defined eyebrows, strong eyeliner which is smudged with finger tips for deeper eye expression, and make fuller eyebrows with black mascara.
5
๋ ๊ฐ ๋ชจ์์ ๋๊บผ์ด
์์ด๋ผ์ด๋์ ๊ณผ์ฅ๋
์์ด์๋๊ฐ ๊ทธ๋ฐ์ง
๋ฉ์ดํฌ์ ์ ํน์ง์ด๋ค Wing-shaped thick eyeliners and exaggerated eyeshadows are key features of grunge makeup.
Exaggerated graphic eyeliners that you expect to find at a fashion show are also the representative features of a grunge look. Although it can be too much, you can tone it down with lip colors for a trendy and chic style. Having an extra thick eyeliner without eyeshadow alone can complete a grunge look. In this case, itโs important that you fully cover the underneath eyebrows in a wing shape.
This year, New York hosted the 77th United Nations General Assembly. It is a networking opportunity for people of global influence in furtherance of world peace and development, so many organizations made great effort to have a successful event. Manhattan was crowded with many officials from governments and organizations and people attending the fashion week that coincided with the event.
Aside from the UN General Assembly, Global Africa Business Initiative: Unstoppable Africa was at the center of the attention among African communities with its political and social messages.
This initiative was envisioned by Amina J Mohammed, the deputy Secretary-General of the U.N. and the head of Global African Business Initiative, who wanted to pitch investment opportunities before governments and industrial and charitable partners and showcased the potential of African continent.
Leaders from business, non-profit, politics, media, and cultural sectors gathered together to make a new growth roadmap for the 2.5 trillion-dollar African market and envisioned the great untapped business and investment opportunities. Meanwhile, the catchphrase Unstoppable Africa caught the attention of people.
Influential Africans participated in various events to promote African economic growth, partnership with African continent, trade, renewable energy, African cultural business, technology, and agricultural innovation. Including politicians, online influencers, professors, and celebrities, they were making personal effort for better Africa in their own field.
UN Global Impact, an agency of the United Nations, hosted a studio 189 fashion show on September 19, 2022, which was the last day of the General Assembly, at Cipriani Hotel in Manhattan, New York as a finale for the week of event.
Actress Rosario Dawson and Designer Abrima Erwiah of Studio 189 showcased clothes with focus on African patterns. Designed by African artisans and colored and woven in traditional methods, the fabric is made of recycled fiber, pineapple skins, and other plant-based materials. Ghanaian community supports and takes part in retail and distribution of the brand, on which Studio 189 put a strong emphasis.
The brand previously premiered on September 11th, but its second showcase made the spotlight on the final day of UN Global Impact event. The diverse background, size, and age of models and the exotic patterns printed on fabric that was on the show throughout the collection represented the diverse Africa. African influencer Hamamat Montia made a personal appearance which brought more African media to the event.
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20th World Korean Business Convention. ยฉOverseas Koreans Foundation
2023 ๋ฏธ๊ตญ ์ค๋ ์ง์นด์ดํฐ์์ ์ด๋ฆฌ๋
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Hansang on the Global Stage In 2023, the World Korean Business Convention will be held in Orange County, CA
The World Korean Business Convention is dubbed โHansang Fairโ in Korean, and Hansang means Korean businessmen overseas. The World Korean Business Convention started in 2002, and it has served as a global hub for companies in South Korea and overseas with approximately 4,000 attendees from all around the world. After 20 years of success and achievements, the World Korean Business Convention is preparing for a big leap next year. Starting with the U.S. event in 2023, the World Korean Business Convention will be staged overseas. Letโs take a look at the conventionโs future plan.
Mr. Byung G Hwang, the Convention Committee Chair Elect, makes a speech at the closing ceremony of the
The World Korean Business Convention: the biggest stage for Korean business in the world
The 1st World Korean Business Convention was held in 2002 at Lotte Hotel Seoul, and from the third World Korean Business Convention, the biggest cities in South Korea, including Busan, Jeju, Incheon, Daegu, Gwangju, and so on took turns to host the event. Every October, a chosen city was bustling with crowds for the World Korean Business Convention. Typically, 1,000 Korean businessmen from around 50 countries travel for the World Korean Business Convention, and more than 10,000 business meetings are held by about 3,000 Korean businessmen who also participate through around 300 exhibition booths. The World Korean Business Convention is a business fair although many Korean businessmen overseas gather together for the sake of friendship as well. Many small to midsize businesses in South Korea with little experience in international contracts gather information about foreign markets and network with other businesses. Sometimes, binding contracts are made between Korean companies and Korean businesses overseas at the convention.
This yearโs convention title was โCelebrating 20 Years of Korean Business Global Partnershipโ, and the event was held at Ulsan Exhibition and Convention Center from November 1-3, 2022. Due to the Covid-19 pandemic, the convention had been canceled or reduced in size for a couple of years. But this year, it was a fully offline event for the first time in three years and welcomed 2,046 Korean businessmen from 48 countries. When domestic participants for business and non-business purposes are included, a total of approximately 4,000 people visited the event hall. The business impact was outstanding. A wide variety of business programs including company exhibitions in 130 booths, the tariff and trade fair, the distribution and buyer fair, 1-on-1 business meetings, and so on produced a total of 455 business meetings and 4 MOUs worth $359.7 million in potential transaction, and through the on-site internship interviews for young adults, 59 Korean businesses from 48 countries hired 70 interns. Among others, innovative programs such as the business consulting and Startup Pitch Competition reportedly produced great results in business transactions.
In 2023, the first overseas World Korean Business Convention will be staged in the U.S.
The 21st World Korean Business Convention will be held in Orange County, California from October 11-14, 2023. In 21 years of history, it will be hosted outside Korea for the first time.
โThe push for global reach been there for the World Korean Business Convention all
์ 21์ฐจ ์ธ๊ณํ์๋ํ๊ฐ ์ด๋ฆด ์ ๋ํ์ ์ปจ๋ฒค์ ์ผํฐ Anaheim Convention Center will host the 21st World Korean Business Convention
along. Overseas market provides the breakthrough for many companies in South Korea and vice versa. These are the goals of the World Korean Business Convention. Next yearโs World Korean Business Convention will be in the spirit of โHongik Inganโ, translated into โbroadly benefiting the human worldโ, so we will make it a festival for global businessmen from all around the world not limited to Koreans,โ said President Hwang of the Korean American Chamber of Commerce USA(the โKACCUSAโ).
The 21st World Korean Business Convention will be co-hosted by Overseas Koreans Economic Organizations and the KACCUSA and co-organized by Overseas Koreans Foundation, Maeil Business News, and Korean American Chamber of Commerce of Orange County. According to a committee member, it has officially invited around 100 U.S. companies to encourage participation in the convention and are in talks with the U.S. Chamber of Commerce and American Association of Exporters and Importers.
Orange County is located in the Los Angeles metropolitan area and has been home for many Korean businesses. The Korean diaspora in Orange County has hundreds of thousands in population including many senators, representatives and mayors. The Anaheim Convention Cente r sits right next to Disneyland Resort.
The year of 2023 coincides with the 120th anniversary of Korean immigrants in the U.S. and the 70th anniversary of the U.S.-South Korea alliance. The organizers of the World Korean Business Convention anticipates the event to facilitate global outreach of Korean companies and long lasting relationships between the businessmen in the U.S. and South Korea.
The beauty supply industry and the convention
According to the survey conducted by the KACCUSA early this year, there are 240,000 Korean businesses in the U.S. alone. There is no doubt that Korean-owned beauty supplies account for a significant part. Last August 14th, the KACCUSA and the National Federation of Beauty Suppliers (โNFBSโ) executed an MOU to promise support and cooperation.
The first thing in their mutual agenda is the World Korean Business Convention. The NFBS has linked the World Korean Business Convention and the beauty supply industry, which made meaningful contributions so far. President Jo said, โthe World Korean Business Convention will be an opportunity for beauty suppliers to support and engage in close relationships with the Korean diaspora in the U.S.โ Notably, KISS group has promised to support 2023 World Korean Business Convention with a $500,000 donation with a diamond sponsorship for the event.
โAll individual Korean businesses are eventually connected at the global stage. We are from Korea, and our global status rises with the nationโs global status. It is only the first event to be held overseas, but we want to make this U.S. event the best one, looking back from 100 years later. For that, we need your support and assistance.โ
We only have 11 months left until the 21st World Korean Business Convention: the new beginning for the World Korean Business Convention on the global stage.
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