Colegio Sagrado Corazón de Jesús Commercial English and Marketing II Ana Lucía Peréz
Portfolio
María Fernanda González
Commercial
Index Pictionary Request Letter Inquiries Order letter Order Akcnowlegment
Word
Definition
Example
Being appropriate or relevant, able to apply.
He apply for the vacancy four times in the year.
Closure
State of being concluded
In October 23 of 2012 Silvano announced the closure of the medical center.
Discount
Reduction from the regular price
The discount of the product was of 20% in all the stores.
Of or relating to government finances.
The fiscal year is near, so we have to get everything done.
Applicable
Fiscal
Motivate
Potential
Recipient
Weather Vane
To give incentive to.
Possible but not yet actual.
Workers are motivated because of the reward they can have. The potential of the machine is over the range of safe control
A person who or Jenna was the thing that recipient of the receives. work letter
A device for showing wind direction.
The weathervane that is in my house is from 1987.
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Word
Definition
Example
Dispatch
To relegate to a specific
The dispatch the letter was successful.
Divulge
To reveal or disclose
Jonathan divulges the secret of the minister.
Salvage
To save from destruction
We need the salvage of this documents in case of any emergency
Savvy
Insight, understanding.
We need the savvy of the document we send to your email.
Superfluous
Unsolicited
Extra, more necessary
Unrequested.
Superfluous words in there.
Unsolicited email applications will not be accepted.
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Request Letter Paragraphs must include:
1. Reason for writing 2. Details 3. Action expected There are many reasons for writing a request letter, the most important are: 1. To obtain information 2. To order merchandise 3. To engage services 4. To make reservations 5. To seek special favors 6. To receive printed matter 7. To receive sample products
21 West Main Street Cochecton, NY 11222 January 22, 2014
Pet R Us Route 9 Saddlebrook, New Jersey 07660 Dear Sir or Madam: In the past week my schnauzer died because of a heart attack, and I really want another dog, but definitely I do not want to pass throguh the same thing of the heart problems with my new dog. It would me so much easier for me if you suggest a dog that doesn't suffer heart problems and eye problems; I really wish my new dog could be a terrier because they have such an amazing energy and are full of love. I have a big garden so the dog can play freely. The suggested pet must have a price range between Q4,000Q8,000 it must include all the vaccines. Please send me the information before February 10, and if I can buy it immediately or if I have to wait, I would prefer to buy it immediately, let me know if you need further information.
Sincerely yours, Fernanda Gonzรกlez
Inquiries This letter must be easy to answer. You should decide exactly what you want before you write, include specific information as well as the specific action. An inquiry it should include specific questions worded to obtain specific facts as answers.
Am-Lux Company, Inc. 529 Eaton Avenue Bethlehem, Pennsylvania 18115
January 29, 2014 Ms. Louisa Sanchez High Commission 705 Tenth Avenue New York, New York 1077 Dear Ms. Sanchez I recently read an article written by you entitled “From Lead to Deal: Ten Over-Looked Steps to Closure” in High Commission magazine. I believe it would be useful for the salespeople in my department. I would like to request your permission to make 25 copies of your article for circulation only within our company. I am certain that my staff will be highly motivated to apply all your knowledge presented in the article. I have been reading all your financial articles and we are planning to purchase your magazine on a regular basis because we consider it very useful. Sincerely yours
Fernanda González Sales supervisor
Order Letter These letters must include complete, accurate information. Every order should include: 1. The name of the item ordered 2. The item´s number 3. Quantity desired 4. Description 5. Unit price 6. Applicable discounts 7. Applicable sales tax 8. Total price 9. Method of payment 10. Desired delivery date 11. Method of shipment 12. Delivery address 13. Authorized signature
Fenway’s Toy Store 1704 North Broadway Richmond, Virginia 23261 February 5, 2014 Marco Toy Company Inc. 223 Sunrise Highway Glen Cove, New York 11566 Dear Sir or Madam: I would like to order the following merchandise for our pre-Christmas selling season. Quantity Item Description Unit Price Total Price 24 Baby Jenny Dolls $10 $240 12 Baby Jenny Layette jets $15 180 36 18 inch Tootsie Wootsie Teddy $7 252 Bears $672 I would like to purchase these products on account (no. 4321-8) and have them shipped by air express to the address above. I would appreciate it if you could send us special Christmas displays for this merchandise. Sincerely yours, Lucrecia Ruiz Assistant buyer
Order
Acknowledgments Paragraphs must include: 1. Appreciate the purchase and mention the date of order. 2. Purchasing details. 3. Provide further information promoting future business.
KINBOTE PRODUCTS, INC. 200 Southeast Street Miami, Florida 33131
February 26, 2014 Ms. Ellen Minsky Gold’s Specialty Shops 3636 West Grace Street Tampa, Florida 33607 Dear Ms. Minsky: We have received your order of February 24, and we would like to welcome you as a new customer for Kinbote Products. Your order (No. 1343) for two dozen exercise suits (Style L-29) in the size and colors you previously solicited will be send by air express as you request. Expected to arrive in Florida in March 7. You may contact the freight forwarder. AGEXPORT (234-456-9087). For further information. We will charge &840 with any applicable sales tax and handling costs to your account (no. 882-GSS). We enclose a catalogue with our new products. We hope to hear from you soon. Sincerely yours,
Maria Palomo Sales Manager Esteves L. Enc.
Delayed Delivery Paragraphs must include: 1. Acknowledgment explanation of the delay. 2. Solution mentioned (assuring customer of speed delivery) 3. Suggested solution /generation goodwill
Lawsen Linen Company P.O BOX 762 Bloomfield, New Jersey 07003
March 5, 2014 Mrs. Marianne Rollins 444 Ross Avenue Caldwell, New Jersey 07006 Dear Mrs. Rollins: Thank you for your recent order for one set of floral Mist Queen-size sheets and pillowcases. We are sorry to inform you that because of a factory strike, all the order have been held up. The sheets you ordered will be sent as soon as the factory strike is over. We assure that negotiations are progressing and a settlement is expected soon. We are sorry for the inconvenience this has caused you. We offer a 15 percent discount in this purchase. Sincerely, Lucrecia Gonzalez Sales manager
Och M.
Partial Shipment Paragraphs must include: 1. Appreciation + acknowledgment of order. 2. Mentioning shipment delivery of available items + back ordered products. 3. Explaining delayed products reason “resell� the product approximately, delivery.
KINBOTE PRODUCTS, INC. 200 Southeast Fourth Street Miami, Forida 33131
March 7, 2014 Ms. Ellen Minsky Gold´s Specialty Shops 3636 West Grace Street Tampa, Florida 33907 Dear Ms. Minsky: Thank you for your recent order no. 12345-6 we appreciate your preference for our products. We are sorry to inform you that due to high demand of large sized suits we are out of stock in both chocolate and vanilla colors. Therefore these products will arrive a week later from our estimate delivery week. We hope that the rest of the items arrive in the finest conditions, feel free to contact us if you need further information. Sincerely, Lucrecia Gonzalez Sales manager
Och M.
Marketing
Index Pictionary Quality Products Marketing
Word
Definition
Bountiful
Providing a large amount of good things.
There is bountiful food in Camillus house.
Headaches
Things that cause difficulties.
Most people have a tension type headache from time to time.
Regulation
Reworking
Scrapping
Service
Warranties
Example
Official rules or They have a really strict regulation the act of about that topic. controlling something. Changing or improving a product or service.
Reworking of classic texts.
Getting rid of things which are We need to scrap no longer useful all that things. or wanted. Service as a To examine a courtesy to our machine and rapair any faulty website visitors. parts.
Guarantees: Written promises to repair or replace products that develop a fault.
This product has a 3 years warranty.
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Word Distribution Channel
Wholesaler
Market Segment
Product Differentiation
Market Opportunities
Market Skimming
Sales Representative
Product Elasticity Market Penetration
Definition All the companies or individuals involved in moving goods or services from producers to consumers.
Example The distribution channel process is very complex.
An intermediary that stock manufacturers’ goods or merchandise, and sells it to retailers.
The wholesaler of the company has 4 years working for them.
Dividing a market into distinct groups of buyers who have different requirements or buying habits.
They need to know the market segment of the city.
Making a product different from similar product offered by other sellers.
Is very notable the product differentiation in that store.
Possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services. Setting a high price for a new product, to make maximum revenue before competing products appear on the market.
Market opportunities in that sector are very high.
Market skimming is very important for every new product.
Someone who contacts existing and potential customers.
Martin is the sales representative of the company.
The extent to which supply demand change.
Product elasticity is in danger right now.
Setting a low price.
We need to make a good market penetration plan for our product.
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Word
Definition
Example
Outlets
Places of business for selling goods to customers.
Outlets in Florida are very popular.
Product Mix
Retailers
Logo
Packaging
Brand Recognition
Shelves
Market Share
All the different products, brands and items that a company sells.
They have product mix in that store.
Businesses that sell goods or merchandise to individual consumers
MarĂa is a good retailer, she is always in markets.
A graphic image or Coca Cola logo is symbol specially very cool. created to identify a company product.
Wrappers and containers used to enclose and protect a product.
The extent to which consumers are aware of a brand.
Surfaces in a store on which goods are displayed.
The sales of a company expressed as a percentage of total sales in a given market.
Consumers who Brand Switchers buy a various competing products rather than being loyal to a particular brand.
The package of the product is very original.
They all know our brand.
The shelves are old for the store.
Market share is very important for us.
I’m a brand switcher.
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Quality The standard of something as measured against other things of a similar kind the degree of excellence of something.
General excellence of standard of level.
Products In marketing a product is anything that can be offered to a market that might satisfy a want or need.
Marketing Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.