ISSUE: WINTER 2017
DEAR RMA MEMBERS, It's a new year and big things are happening over here at RMA! In an effort to align with our new strategic plan to move the organization forward, we have made a couple branding changes to RMA, and we are proud to share with you, our members, an in-depth look into our new rebranding initiatives. 1. Simplified Name & Logo Redesign First and foremost, we have simplified our name by dropping "Association," making it consistent with how we are most commonly referred, "Retail Merchants" or "RMA." We have also adopted a new logo to reflect this name change and a more contemporary aesthetic (pictured below).
Designed by Free Agents Marketing (FAM), the new logo incorporates "Think. Shop. Buy. Local" as a tagline for RMA - unifying the two distinguished brands. You’ll also notice that the new design displays the “RMA” acronym while paying homage to the RVA region we serve. These updates capture the vision that we have for the organization as a whole – to establish RMA as a current, strong and supportive resource for its members.
TO ACCESS LOGOS & BRAND GUIDELINES: Visit www.retailmerchants. com/access-rma-logos/ to download all resources.
2. New Mission Statement In addition, we would also like to introduce
to you our new mission statement: To serve as the ultimate resource for local retailers to thrive. We here at RMA felt the inclusion of “ultimate resource” in our mission statement simply and concisely captures our priority to serve the retail community. 3. Launch of New Website Last, but certainly not least, we have launched a new website to mirror the contemporary look of our new brand. The site is easier to navigate, more responsive and designed to help inform and educate both current and potential members alike. Although we have a new look, we are the same organization that is here to serve our members. Throughout the upcoming months, we will continue to update all RMA collateral, marketing items, and digital platforms to match our new look. We are aware that this process involves many steps and can take some time, so we thank you in advance for your kind understanding and patience. In the meantime, we invite you to take the time to explore our new logo and website! As always, feel free to contact us should you have any questions or concerns. We thank each and every one of you for your RMA membership and look forward to being an ever-evolving resource to meet your needs! Sincerely, Nancy Thomas President / CEO
F E AT U R E D A R T I C L E S
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