ISSUE: WINTER 2017
DEAR RMA MEMBERS, It's a new year and big things are happening over here at RMA! In an effort to align with our new strategic plan to move the organization forward, we have made a couple branding changes to RMA, and we are proud to share with you, our members, an in-depth look into our new rebranding initiatives. 1. Simplified Name & Logo Redesign First and foremost, we have simplified our name by dropping "Association," making it consistent with how we are most commonly referred, "Retail Merchants" or "RMA." We have also adopted a new logo to reflect this name change and a more contemporary aesthetic (pictured below).
Designed by Free Agents Marketing (FAM), the new logo incorporates "Think. Shop. Buy. Local" as a tagline for RMA - unifying the two distinguished brands. You’ll also notice that the new design displays the “RMA” acronym while paying homage to the RVA region we serve. These updates capture the vision that we have for the organization as a whole – to establish RMA as a current, strong and supportive resource for its members.
TO ACCESS LOGOS & BRAND GUIDELINES: Visit www.retailmerchants. com/access-rma-logos/ to download all resources.
2. New Mission Statement In addition, we would also like to introduce
to you our new mission statement: To serve as the ultimate resource for local retailers to thrive. We here at RMA felt the inclusion of “ultimate resource” in our mission statement simply and concisely captures our priority to serve the retail community. 3. Launch of New Website Last, but certainly not least, we have launched a new website to mirror the contemporary look of our new brand. The site is easier to navigate, more responsive and designed to help inform and educate both current and potential members alike. Although we have a new look, we are the same organization that is here to serve our members. Throughout the upcoming months, we will continue to update all RMA collateral, marketing items, and digital platforms to match our new look. We are aware that this process involves many steps and can take some time, so we thank you in advance for your kind understanding and patience. In the meantime, we invite you to take the time to explore our new logo and website! As always, feel free to contact us should you have any questions or concerns. We thank each and every one of you for your RMA membership and look forward to being an ever-evolving resource to meet your needs! Sincerely, Nancy Thomas President / CEO
F E AT U R E D A R T I C L E S
2016 Distinguished Retailer of the Year
27 Annual Valor Awards Ceremony
Welcome New RMA Members!
VRF Legislative Updates
RMA News & Upcoming Events
R E TA I L M E R C H A N T S
ABOUT US RETAIL PARTNERS The Retail Partners Newsletter is typically published quarterly. Please note that only three (3) issues will be printed in the year 2017, concluding the publication.
EDITORIAL OFFICES Retail Merchants 5101 Monument Avenue Richmond, Virginia 23230 804.726.5043
PUBLISHER Diana Kent firstname.lastname@example.org
Retail Merchants (RMA) is a membership organization that does everything with retailers in mind.
PROMOTE BEING LOYAL TO LOCAL THROUGHOUT RVA
USE OUR VOICE TO PROTECT THE RIGHTS OF RETAILERS
We envision that every retailer is a member of Retail Merchants & sees value in their membership.
We are professional & accountable.
To serve as the ultimate resource for local retailers to thrive. EDITOR
Kate Baker Danni Neal Gretchen Nurnberger Jodi Roth Nancy Thomas
AD SALES Danni Neal email@example.com 804.662.5508
Â© 2017 Retail Merchants Richmond, VA All rights reserved.
We are committed to our members & the community. We are open, honest & direct communicators.
Danni Neal firstname.lastname@example.org
EDUCATE & INSPIRE THROUGH EVENTS & PROGRAMS
We are collaborators who promote connectivity, change & creativity. We expect excellence in ourselves & each other.
L E T T E R TO M E M B E R S :
R M A R E B R A N D S
2 0 1 6 D I S T I N G U I S H E D R E TA I L E R O F T H E Y E A R
T H E R M A S C E N E
2 7 T H A N N UA L VA L O R AWA R D S C E R E M O N Y
T H A N K YO U VA L O R S P O N S O R S !
R M A M E M B E R U P DAT E S :
T H I N K . S H O P. B U Y. L OC A L ' S " L O YA L TO L OC A L " C A M PA I G N U P DAT E
E N DO R S E D V E N DO R S
W E L CO M E N E W R M A M E M B E R S !
V R F L E G I S L AT I V E U P DAT E S
R M A E V E N T S C A L E N DA R
W E L CO M E N E W R M A B OA R D M E M B E R S
2 | RETAIL PARTNERS
CO N G R AT U L AT I O N S !
2016 DISTINGUISHED RETAILER OF THE YEAR "This award is not just bestowed on me. It’s bestowed on the 225 artists that have their own little retail stores within Crossroads Art Center.” - Jenni Kirby, Owner of Crossroads Art Center
Retail Merchants (RMA) announced, Jenni Kirby, owner of Crossroads Art Center, as the 2016 Distinguished Retailer of the Year! Since 1966, RMA has presented the Distinguished Retailer of the Year Award. 2016 was a special year for the award, as it marked 50 years of the tradition. It was designed to recognize a local retailer who is a proven leader in his/her company and actively involved in the community. The event held on Friday, December 2, 2016, was truly a celebration of the Richmond retail landscape over the past 50 years. During the breakfast, the 10 nominees of the 2016 Distinguished Retailer of the Year Award were introduced and recognized. It is considered a true honor to be nominated for this prestigious award. The nominees included: Glenn Childress of Bizport, Brian Cowardin of Cowardin’s Jewelers, Chris Holder of Capital Ale House, Michael Hughes of Holiday Barn Pet Resorts, Jenni Kirby of Crossroads Art Center, Rob Phillips of Kid to Kid Midlothian, Chris Ray of Center of the Universe Brewing Company, Baylor Rice of South River Compounding Pharmacy, Cynthia Steele of Cynthia Steele, and Patrick Williams of Williams & Sherrill. Prior to presenting the award, a short video was played for the audience to commemorate the longstanding tradition. It
featured past award winners Bobby & Jim Ukrop of Ukrop’s Super Markets (1980), Sarah Paxton & Andy Thornton of LaDiff (1999), and Lisa McSherry of Lex’s of Carytown (2008) reflecting on the award, what it means to them as well as the retail industry. We were joined by another 18 past recipients of the award, who were individually introduced and recognized. The 2015 Distinguished Retailer of the Year Award winner, Ronnie Adolf of Adolf’s Jewelers presented Jenni Kirby with the award. Crossroads Art Center was established in 2002 by co-founders James Bassfield and Jenni Kirby. In 2012, Kirby became the sole owner of the center. Today, Crossroads Art Center has increased in size and popularity featuring 225 artists with displays ranging from paintings, woodworking, photography, sculptures, pottery, mosaics, fabric art, and jewelry. Upon receiving the award, Kirby stated, “As a woman in the arts, an artist, and being the first in the arts to be presented with this award, I am truly honored.” Jenni’s passion, drive, persistence, and determination have contributed to the remarkable success of Crossroads Art Center proving it to be a mainstay for art in Richmond. Congratulations to Jenni Kirby and all of this year's nominees!
[LEFT] Jenni Kirby, Owner of Crossroads Art Center; [ABOVE] The RMA Team celebrates with Jenni and Greg Gilligan from the Richmond Times-Dispatch at the 2016 Distinguished Retailer of the Year Awards. 3 | RETAIL PARTNERS
THE RMA SCENE
01 Lauren Portluck (EVB), Peter Larsen
(Cobb Technologies), and Michelle Simon (EVB) at the Connect@ The Virginia War Memorial Foundation
02 Nancy Thomas (RMA) and Jenna Mosman (Valor Awards' Emcee & Director of the Valor Video) on stage at the 27th Annual Valor Awards
03 Past Distinguished Retailers gather at the 50th year celebration
04 Bernie Henderson (Woody Funeral
Home) and Barry Moore (Haley Buick GMC) before the 2016 Distinguished Retailer of the Year Award Ceremony
05 Raghda Al Amin (Puritan Valued
Customer), Norman Way (Puritan Cleaners), and Megan Way (RMA) before the Annual Valor Awards
06 Meagan Vickery (Experient Health),
Jenni Kirby (Crossroads Art Center), and Chris Holder (Capital Ale House) mingle before the Distinguished Retailer of the Year Award Ceremony
07 Lauren Portluck and Michelle Simon (EVB) get festive for the Connect@ The Virginia War Memorial Foundation
08 Nancy Thomas (RMA), Dr. Ronald Crutcher and Dr. Betty Neal Crutcher (University of Richmond) at the October First Friday Forum Luncheon
09 Members of Greater Richmond Pipes & Drums at the 27th Annual Valor Awards Ceremony
10 Susan Adolf (Adolf Jewelers) and Bobbi Heaney (Mango Salon) at the 50th celebration of the Distinguished Retailer of the Year Award
11 Investigator David Parrish, Bronze
Valor Award Recipient, poses with his family before the Valor Awards Breakfast
12 Jenni Kirby (Crossroads Art Center) is
presented the Distinguished Retailer of the Year Award by Ronnie Adolf (Adolf Jewelers) on December 2, 2016
Color Guard during the Presentation of Colors at the 27th Annual Valor Awards Ceremony
14 Kate Baker and Jodi Roth (VRF) pose
before the Valor Awards Breakfast
15 Bill Thalhimer (Retired), Lisa McSherry
(Lex's of Carytown), David Hendrick (Custom Kitchens, Inc.), Bobby Ukrop (Ukrop's Homestyle Foods) and Franco Ambrogi (Franco's Fine Clothier) mingle before the 2016 Distinguished Retailer of the Year Award Ceremony
16 Area Chiefs of Fire/EMS and Law
Enforcement gather before being presented at the 27th Annual Valor Awards Ceremony & Breakfast
4 | RETAIL PARTNERS
THE RMA SCENE
5 | RETAIL PARTNERS
VA L O R AWA R D S R E C A P
"Providing world-class health care to our community comes in many shapes [and] sizes...we rely on the heroes who are often first on the scene, those selfless individuals who display remarkable courage and grit in some of the most difficult, trying circumstances. Our community's first responders are an integral part of our health care family, and we are proud to honor all of the recipients of these important awards.” - VCU Health, Gold Sponsor of the 27th Valor Awards
Thanks to the support of the community, our members, and sponsors, the 27th Annual Valor Awards was an exceptional event for Retail Merchants as the goal of filling all three ballrooms at the Greater Richmond Convention Center was achieved with nearly 1,200 people in attendance. On Thursday, November 10, 2016, Retail Merchants had the honor to present 5 Gold Valor Awards, 10 Silver Valor Awards, and 9 Bronze Valor Awards to area First Responders from Chesterfield County Fire/EMS & Police, Hanover County Sheriff’s Office, Richmond Police, and Virginia Commonwealth University Police. As the poignant stories of the First Responders’ bravery, courage, and sacrifice from each of the 8 incidents were read, the audience showed their appreciation and gratitude with roaring rounds of applause and standing ovations. Prior to recognizing this year’s Valor Award recipients, a video reflection entitled, “All in the Family,” was played for attendees. The video’s storyline focused on a pivotal aspect of each First Responder’s life— their family. It highlighted three
key themes, their personal family (what drew them to this line of work as many are multi-generational), their unit family, and how the community also serves as their family. Thank you to BES Studios for producing and sponsoring the video as well as the 40 First Responders and their family members that participated. After the presentation of the Valor Awards, Doug Middleton, was acknowledged for his 43 years of public service. Middleton stepped down as Henrico County’s Police Chief in early 2016 and currently serves as the Deputy County Manager for Public Safety. Following the special recognition, 8 individuals were recognized for their engagement and involvement as they each received a Valor Challenge Coin. Each of the 25 Valor Award recipients received their own special coin as well. This year’s event was truly an inspirational celebration and expression of gratitude for the Greater Richmond Region’s First Responders. A heartfelt thank you to our area’s First Responders, sponsors, and everyone who attended the 27th Annual Valor Awards.
[ABOVE] Valor Award recipients from both the Chesterfield County Fire/EMS and Chesterfield County Police Departments. 6 | RETAIL PARTNERS
T H A N K YO U S P O N S O R S !
We Appreciate Your Support Title
Silver Altria Client Services Dominion Resources DuPont Haley Buick GMC KELLEHER HVAC Motorola Solutions Richmond Security SunTrust Bank Virginia Credit Union Wegmans Food Markets
Table Host Admiral Security Services AquaLaw Bliley’s C&F Bank Capital One Chesapeake Bank Cobb Technologies Dominion Payroll Services Experient Health First Tennessee Bank Free Agents Marketing Henrico Police Foundation James River Transportation Keiter
Table Host continued...
Kroger Lamar Advertising Markel Corporation Mission BBQ Owens & Minor Regency Square Richmond Alarm Company Richmond Flying Squirrels Richmond Region Tourism RVA Homes for Heroes Spectra Venue Management Stony Point Fashion Park The Andrew Agency The Middle Resolution TowneBank Richmond Wells Fargo Whitlock Woody Funeral Home
Photography Robert Thomas Photography
Print & Online Media Richmond Times-Dispatch
Print & Mailing Worth Higgins & Associates
Signage KeithFabry Reprographic Solutions
Special Gifts Cowardin’s Jewelers
Valor Video Audio Visual PSAV
Awards C.P. Dean Co.
7 | RETAIL PARTNERS
Venue Host & Parking Greater Richmond Convention Center
M E M B E R U P DAT E S
THINK. SHOP. BUY. LOCAL:
"LOYAL TO LOCAL" CAMPAIGN
ENDORSED VENDORS RMA's Endorsed Vendors offer free consultations and reduced pricing to RMA members.
DOMINION PAYROLL SERVICES
Joe LaBella 804.355.3430 email@example.com
+300K Total video views throughout series
SHARE DEALS tweet deals using #localdealsRVA
Allison Cherry 804.317.3432 firstname.lastname@example.org
25% Average growth in views per video
SHARE EVENTS add events to the community calendar
8x Increase in TSBL's overall organic reach since series' launch 8 | RETAIL PARTNERS
Scott Johnston 804.836.6798 email@example.com
W E L CO M E TO R M A !
NEW RMA MEMBERS
LOOK WHO HAS JOINED SINCE OUR LAST ISSUE: Exterior Source Glave Kocen Gallery Greater Richmond Age Wave Coalition Jimmy John's West Franklin
Michael & Sons Restoration RX3 Compounding Pharmacy Two By Four, LLC Williams & Sherrill, Inc.
NEW MEMBERS AT THE OCTOBER FIRST FRIDAY FORUM AT THE UNIVERSITY OF RICHMOND
NEW MEMBERS AT THE 2016 DISTINGUISHED RETAILER OF THE YEAR AWARD CEREMONY & BREAKFAST
FROM LEFT TO RIGHT: Tyler Craddock (Organizational Management Group, Inc.), Karen Moeller (Greater Richmond Age Wave Coalition), John Broadway (Organizational Management Group, Inc.), Karen Larsen (HR-TABS, LLC)
FROM LEFT TO RIGHT: [Back Row] Derek Formsma (Jimmy John's West Franklin), Anthony Villano (Jimmy John's West Franklin), Klark Brown (Michael and Sons Restoration), G. Patrick Williams (Williams & Sherrill, Inc.) [Front Row] Delaney Dunlap (Jimmy John's West Franklin), Reid Carter (Growlers To Go), Kathryn Sperry (RX3 Compounding Pharmacy)
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V R F U P DAT E
LEGISLATIVE UPDATES GOVERNOR'S BUDGET PROPOSAL:
IMPORTANT CHANGES & POSSIBLE IMPACTS On December 16, 2016, the Governor presented his budget proposals, many of which will impact VRF members, such as the following items found in the Governor's Budget Document: 1. Regulations of Use Tax Compliance The State expects to increase revenue by $2 million by providing guidance on reporting purchases of tangible personal property online or via catalogs through enhanced instructions to tax payers, form changes, vendor guides for electronic filers, presentations to tax professionals and CPAs, and online communication.
3. Implement Tiered Fee Structure for Food Establishment Inspection Program Here he proposes to replace the current $40 annual inspection fee with a threetiered fee structure based on the establishmentâ€™s square footage; the fee structure will range from $40 to $575. But that's not all... In addition to the above, two other important issues to the retail industry arose during the Governor's remarks to the Joint Money Committees:
2. Restaurant Inspection Fee Increase
1. Accelerated Sales Tax
This proposes to increase the Restaurant Inspection Fee from $40 to $285.
The Governor proposed that Virginia suspend the unwinding of AST for June
2017. Instead, he proposes that we keep the threshold at $2.5 million in June 2017 and then increase the threshold to $4 million in June of 2018. The Governor stated that this proposal will produce an additional $47.9 million in General Fund revenues. 2. Sales Tax Nexus According to the Governorâ€™s statement, the Commonwealth is missing out on $250 to $300 million a year while E-fairness legislation remains stalled in Congress. Because of this, the Governor is proposing legislation which will require any out-of-state merchant who uses a fulfillment center or warehouse, located within the Commonwealth, to register as a dealer for the collection of sales tax on their sales in Virginia.
2017 GENERAL ASSEMBLY SESSION:
SESSION KICKED OFF JANUARY 11TH Although it's a short session this year, lasting only 45 days, your VRF lobbyists, Jodi Roth and Kate Baker, are busy representing your interests down at the Capitol and will continue to do so throughout the entirety of the 2017 General Assembly Session. In addition to the aforementioned budget items, the VRF team is carefully monitoring all legislative matters that may potentially influence the retail industry. Such legislative issues include, but are not limited to: minimum wage increases, mandatory paid sick leave,
Airbnb, ABC issues, felony threshold for larceny, cigarette exemption certificate, recycle VA, plastic bag ban/tax, and much more.
KATE BAKER firstname.lastname@example.org 919.215.6273
Please keep an eye out for VRF's weekly email updates in The Retail Advocate during the 2017 General Assembly Session. This e-newsletter provides an in-depth look at what takes place during Session, up-to-date information on various legislative issues and their status, bill tracking, and how to contact legislators. For more information, be sure to visit VirginiaRetailFederation.com.
JODI ROTH email@example.com 804.690.4940
10 | RETAIL PARTNERS
NEWS & EVENTS
2017 BOARD OF DIRECTORS:
CHANGING OF THE GUARD
A warm welcome to all of our new board members and thank you to those who have served! The new terms for the RMA Board of Directors coincide with the beginning of the calendar year. As this newsletter goes to print, the slate of new board members is set for a vote on Thursday, January 19, 2017.
FIRST FRIDAY FORUM LUNCHEON
This slate includes the following new board members:
FIRST FRIDAY FORUM
FIRST DAY OF SPRING!
Rudy Garcia, Global View Capital Advisors
Ken Wayland, Free Agents Marketing
Pat Heaney, Mango Salon
We look forward to welcoming this group of insightful and energetic leaders.
In addition, we send a big “Thank You” to Donnie Caffery (Good Foods Grocery), George Haw (Ruffin & Payne) and Jo Ann Rossi (Zooom Printing) who completed their terms serving on the RMA Board of Directors!
FIRST FRIDAY FORUM LUNCHEON
REGISTER ONLINE AT RETAILMERCHANTS.COM. 11 | RETAIL PARTNERS
PRSRT STD US POSTAGE PAID RICHMOND, VA PERMIT #2254
RETAIL MERCHANTS | 5101 MONUMENT AVENUE, RICHMOND, VA 23230 | 804.662.5500 Facebook.com/RetailMerchants Facebook.com/ThinkShopBuyLocal Facebook.com/VirginiaRetailFederation Twitter.com/RetailMerchants Twitter.com/ShopLocalRVA Twitter.com/VARetailFed Instagram.com/ShopLocalRVA
These people did and called the man with 43 million of them.
Dine & Recline Dominion Resources Max & Ermaâ€™s Mattress King Red Star Tavern TGI Fridayâ€™s Emeraldâ€™s Delmonico Padowâ€™s Ham Chase-Manhattan Bank Wendyâ€™s Paragon Bank Value City Furniture Union Bank Silver Companies Dine & Recline Dominion Resources Standard Insurance Brinks Max Ermaâ€™s Mattress King US & Marshals Service - TGI Fridayâ€™s US Dept of Justice Union Bank Bank TGI Dominion Resources Resources -- Loveâ€™s Loveâ€™s Travel Centers Union -- Dominion Travel Centers - TGI Fridayâ€™s Red Star Tavern McKesson US DEA Fridayâ€™s Emeraldâ€™s Delmonico Padowâ€™s Ham Padowâ€™s Ham Wendyâ€™s Value City Furniture Brinks -- Mattress King Harris Teeter Padowâ€™sFlying Ham Wendyâ€™s - Value City Furniture Brinks Mattress King J- Travel Centers Chase-Manhattan Bank Wendyâ€™s Dine & Dominion Recline Dominion Resources General Mills -- General Motors -- CIA --Paragon United New Kent City CenterRealty Trust Loveâ€™s Travel Bank Value City Centers Furniture General Mills General Motors CIA United Dominion Realty Trust Max & Commerce Ermaâ€™s Center Mattress King Union Bank Silver Companies Caroline Federal Bureau of Prisons Forest City City Enterprises Enterprises - S&K S&K Famous Famous Brands Promotional Consideration Standard Insurance Brinks Forest -- Star Promotional VA Bazaar Federal Bureau -of InvestigationsBrands Red Tavern Consideration TGI Fridayâ€™s US Marshals Service Dept Justice Harris Teeter -- US Emerilâ€™s Bank Kia Motor Company General Millsof Delmonico Harris Teeter Emerilâ€™s Delmonico -- Chase-Manhattan Chase-Manhattan Bank -- Paragon Paragon Bank Bank Emeraldâ€™s Delmonico Padowâ€™s Ham McKesson US DEA Patrick Auto Group General Motors Standard Insurance -- Centers McKesson -- New Kent City Center -- VA Bazaar Harris Teeter Flying J Travel Chase-Manhattan Wendyâ€™s Standard Insurance McKesson New Kent City Center VA Bazaar FirstKent Heritage Mortgage Bank Chrysler Motor New City Center Loveâ€™s TravelCompany Centers Caroline Commerce Center -- YMCA YMCA Kia Motor Company Paragon Bank Value Caroline City Furniture YMCA CIA Federal Caroline Commerce Center Bureau of Prisons Commerce Center -- Kia Motor Company VA Bazaar Federal Bureau of Investigations Taco Bell-Bank United Dominion Realty Trust Mortgage Union Silver Companies Patrick Auto Group -- First Heritage Taco Bell -- Enviroscape Patrick Auto Group First Heritage Mortgage Taco Bell Enviroscape Kia Motor Company General Mills Enviroscape Forest City Enterprises Standard Insurance Brinks Flying Patrick Auto Group JJ Travel Centers -- Hanover Habitat for Humanity General Motors Hanover Habitat for Humanity S&K Chrysler Famous Brands Flying Travel Centers Hanover Habitat for Humanity First Heritage Mortgage Motor Company US Marshals Service US Dept of Justice US Services Admin. UnitedPromotional States DOJ- DEA- FBOP-YMCA FBI-General CIA- US Marshals Service. Considerations CIA GSA-
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Industrial Chrysler Motor Company 43First Heritage Mortgage YMCA Celebrating 40 Years with 40 Million Square Feet CIA X 804.740.1555 HaveSiteWillTravel.com Taco Bell United Dominion Realty Trust 804.740.1555 HaveSiteWillTravel.com Enviroscape Forest City Enterprises Hanover Habitat for Humanity S&K Famous Brands
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