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FOR IMMEDIATE RELEASE Danni Neal 804.662.5508



Community Gathers to Honor First Responders at the 28th Annual Valor Awards Ceremony & Breakfast RICHMOND, VA — October 17, 2017 The 28th Annual Valor Awards Ceremony will take place on Wednesday, November 8, 2017 at the Greater Richmond Convention Center (GRCC) from 7:30-9:30 a.m. Retail Merchants (RMA), along with community partners, created this program to celebrate the courageous acts of our region’s First Responders and their families, with special recognition for those who have gone above and beyond the call of duty. This year’s awards ceremony celebrates area First Responders from Ashland, Chesterfield, Goochland, Hanover, Henrico, Powhatan and Richmond as well as Virginia Commonwealth University Police, Virginia Union University Police, Virginia State University Police, University of Richmond Police, and J. Sargeant Reynolds Police. Award recipients include Law Enforcement Officers and Fire/EMS Personnel who have performed outstanding acts of courage, putting themselves in danger of personal risk and injury. Area Chiefs of Fire and Law Enforcement will present awards to the deserving recipients. The event emcee is Lisa Schaffner, Director of Public Relations and Marketing for the United Network for Organ Sharing (UNOS). The Valor Awards Ceremony attracts hundreds of attendees annually, reflecting the community’s appreciation for these brave men and women. Due to the overwhelming community support over the years, last year’s event expanded to all three ballrooms at the GRCC, with nearly 1,200 people in attendance. This breakfast event is open to the public. Attendees include this year’s award recipients, their families, friends and co-workers, past award recipients, RMA members, the local business community and civilians who want to show their support to our First Responders. Every year, area Fire/EMS and Police Chiefs are asked to nominate candidates for the Valor Awards. Honors are awarded based on three sets of criteria which the nominees must meet to receive a Gold, Silver, or Bronze Valor award.

Criteria for each classification are as follows: GOLD - The highest award to an individual in recognition of an act involving extreme personal risk, which is clearly above and beyond the call of duty. SILVER - Awarded to an individual in recognition of acts involving great personal risk, which is clearly above and beyond the call of duty. BRONZE - Awarded to an individual in recognition of acts involving unusual personal risk beyond what is expected while performing their usual responsibilities. Bronze awards may also be presented to officers who demonstrate unusual judgment, zeal or ingenuity. -###Retail Merchants (RMA) is a membership organization that does everything with retailers in mind and has held its members’ best interests at heart since 1906. RMA champions the success of retailers and related businesses by promoting being loyal to local, using their voice to protect the rights of retailers, and educating and inspiring the retail community through events and programs. Mission Statement: To serve as the ultimate resource for local retailers to thrive. For more details about Retail Merchants visit For more details about the Think. Shop. Buy. Local program visit Primary Media Contact: Danni Neal | | 804.662.5508


2017 Annual Valor Awards - Initial Press Release  
2017 Annual Valor Awards - Initial Press Release