LBI Korea December 2021 Newsletter_EN by Luxury Business Group (LBG)

LBI korea December 2021

Luxury Business Institute Newsletter

Our dedicated service scope includes Training offline, online or in blended, Business Strategy, Quality of Service Assessment and Digital Marketing plans. All actions driven in full consistency with your core strategy. At last, inspired by over 12 years of training 10,000 team members, LBI Recruiting Services, with more

than

500

successful

placements

every

year,

brings

their

expertise

and

unique

understanding of the “Headcount as an Asset” to Talent Acquisition. LBI Korea will continue to support your business navigating through these unprecedented times.

LBI CONSULTING & TRAINING HIGHLIGHTS Customized Consulting & Training Solutions

JIMMY CHOO Clienteling Program with Mystery Shopping After the Jimmy Choo Clienteling program for store staff and managers, LBI conducted a Clienteling Coaching program for store managers. Efforts of spreading the clienteling culture are continuing by the brand itself, and Mystery Shopping was carried out in November to measure how the store staff members are using clienteling skills while communicating with their customers.

GOLDEN GOOSE

Retailvolution Intensive Course As part of the brand strategy to increase emotional communications with customers, LBI Korea conducted the following two modules as an in-depth course of Retailvolution training held in the first half of the year.

Video Production Skill Up! The course enabled emotional communication with the customers through the use of professional and sophisticated videos that also strengthened store employees' video shooting and editing skills.

Style Coaching LBI Korea held a style coaching session to improve sales and customer satisfaction by suggesting matching items that meet their needs. Participants developed their expertise by analyzing different fashion ⓒ Golden Goose

styles.

TOD'S GROUP 2021 Annual Training Program Annual training was prepared for TOD's, Roger Vivier, and HOGAN brands of TOD's Group.

Team Management & Understanding Generation Gap Team management and Understanding Generation Gap programs were provided to store managers to improve communication and cooperation skills among the staff members.

Link Leadership, Understanding Generation Gap & Clienteling For supervisors, Link Leadership session examined the important roles of middle managers, Understanding Generation Gap program helped achieve effective communication between different age groups, and Clienteling session enhanced more personalized customer service. ⓒ Tod's Group

Clienteling Program is also scheduled for the Key Talent Group.

Luxury Retail & Jewelry I

BVLGARI Retail Leadership Excellence Understanding Millennials and Gen-Z Understanding Millennials and Gen-Z was provided for office and store managers. Staff members gained insights to attract customers and develop effective strategies by understanding the in-depth psychology hidden in consumption trends and the tendencies of the Millennials and Gen-Z, who now are part of an important customer base in the luxury retail industry.

Luxury Retail Excellence Luxury Retail Excellence program contributed to the mutual understanding and cooperation between the office and boutique stores. Office managers were able to fully understand the actual sales scene by broadening the comprehensive knowledge in luxury ⓒ BVLGARI

business based on their rich insight on luxury, luxury service, and the luxury retail market.

TIFFANY & CO. Art of Storytelling Art of Storytelling session was provided to the boutique and office staff members of Tiffany & Co., a world-class luxury label with innovative jewelry design and the best craftsmanship since 1837. Tiffany & Co.'s rich storytelling elements, such as its legendary style, bold artistry, and innovative design allowed the participants to think about different ways to deliver the brand's unique identity and emotions to customers by creating beautiful stories and continuing to develop such narratives.

SAINT LAURENT Strengths Coaching Leadership Following the special storytelling session for Saint Laurent's flagship store pre-opening training for store staff and managers, Strengths Coaching Leadership was carried out for store managers. Store managers had the chance to understand their own strengths profile and learned how to apply their strengths to become a great team leader through immersion based on strength. ⓒ Saint Laurent

Hospitality I

JOSUN Hotels & Resorts Hotel GM Training Course - Customer Relations A special management program for strengthening customer relations was conducted for the key talents appointed for the GM training program at Josun Hotels & Resorts. The training created a base for recognizing the importance of hotel customer management and seeking effective and continuous customer management plans. The session also reviewed the current hotel customer management system and explored relevant cases from other industries to derive insights on customer management systems that may be applicable ⓒ Josun Hotels & Resorts

to the hotel.

Four Seasons Hotel Seoul Art of Storytelling Art of Storytelling session was prepared for sales and marketing executives and employees of Four Seasons Hotel Seoul, a hotel that provides a special sensibility and space capturing the landscape of Seoul with its historical royal relics, glass, steel structures, and future dynamics. As the hotel has abundant storytelling elements, the employees learned the ways to derive various insights to deliver the hotel's DNA more attractively and emotionally to customers. ⓒ Four Seasons Hotel Seoul

SOFITEL Ambassador Seoul Hotel & Serviced Residences SOFITEL Signature Program LBI Korea provided a French luxury and storytelling program to manager-level leaders for the pre-opening of Sofitel Ambassador Seoul Hotel & Serviced Residences, Korea's first Sofitel brand delivering the true French chic. It was a pre-analysis and preparation session to directly apply storytelling techniques following the grand opening of the hotel. Through this training session, the managers obtained the skills to convey the hotel's unique French DNA to customers. ⓒ Sofitel Ambassador Seoul

Lifestyle I

Baccarat & Bernardaud Service Excellence Training The following luxury service Excellence programs were held for store and office employees of Baccarat, a French luxury crystal brand with a history of 250 years, and Bernardaud, a French luxury tableware with a 150-year tradition.

Art of Storytelling Through

Art

Storytelling,

employees

learned

essential

storytelling techniques for the brands' products using more sophisticated expressions and acquired special skills in order to emotionally convey the DNA of the brands to customers. ⓒ Baccarat

Luxury Service Signature Through Luxury Service Signature, employees learned how to capture and deliver the brand's DNA through their facial expressions, gestures, actions, and language, enhanced the image that suits the brand's status, and acquired the ways to complete high-quality services to meet luxury customers' expectations.

Luxury Sales Technique Through Luxury Sales Technique, employees were able to recognize the significance and the different stages of sales in luxury retail and familiarized themselves with the key sales techniques for emotional ⓒ Bernardaud

customer experiences that the employees of luxury boutiques must know.

SIMMONS

Luxury Service Signature A total of 17 training sessions were conducted for employees of SIMMONS, a firmly established luxury lifestyle brand. Starting with the human resources development team at the headquarters, a majority of SIMMONS employees took Luxury Service Signature program, including the managers/assistant managers, staff members from call centers, A/S technicians, 'Black Delivery' drivers, sales managers, and quality management/production management ⓒ Simmons

team members.

FALL 2021 OPEN CLASS Share insights from various brands through LBI's Open Class.

Retail Leadership Academy June / October 2021 Retail Leadership Academy is regularly held to cultivate retail leaders with basic store operation management skills and communication capabilities in addition to the overall retail insight. Through the open class sessions, participants gain an opportunity to share the experiences and insights of participants from various brands. This course can also be held exclusively at the request of the client. Retail Leadership Academy is planned to be held in 2022 as well.

Diversity & Inclusion Interview Skills September 2021 As the interest in diversity and inclusion has been growing globally, the needs of the training and restructuring regarding the subject have also been growing. HR managers and job interviewers consider how to reflect diversity and inclusion in the recruitment process, where fairness is required. Through this course, participants discussed the unconscious biases during the hiring process and shared insights on how to conduct structured recruitment interviews to prevent unconscious bias. In the end, participants realized the importance of excluding biased opinions during the recruitment process in order to create a diverse and inclusive organization.

Train the Trainer November 2021 Train the Trainer helped participants understand the characteristics of adult education and obtain the qualifications as trainers to design and develop training through analyzing the training needs. The program also supported participants

from

acquiring

the

knowledge

and

essential

skills,

understanding the characteristics of 1:1 training to creating a curriculum. Furthermore, Train the Trainer provided a session where participants could demonstrate teaching themselves and receive feedback. Through this course, participants were able to become professional field trainers with such a certified program that included a combined learning process of relevant theories, teaching demonstrations, and an examination.

BLUEBELL KOREA TRAINING Learn professional skills necessary for practice through LBI's on-the-job training.

Perfume Brand Pre-opening Training Parfum de Marly, L’Atelier des Parfums, Maison 21G LBI prepared a training for Bluebell Korea prior to the opening of the new perfume brands. The training included the following sessions: Understanding Perfume (the Basics of Perfume, Trends & Manufacturing), the Importance of Fragrance Marketing, Testing Process and Method, and Understanding the Main Competitors. A professional perfumer with sales experience in perfumes from various global brands conducted the training to the trainees who have no experience in perfume sales. In addition, the program included activities like creating one's own scent by directly experiencing and combining the basic fragrance ingredients from different fragrance brands. ⓒ Maison 21G

New Manager Leadership Program Bluebell Korea A 1-day Zoom session was held for the new brand managers who were first given the role of people management. By recognizing the manager's role and observing the main leadership attributes as a manager, the participants shared the experiences and the insights on the responsibilities of a manager. The topics included employee performance management, various management styles based on work motivation, the system of people management, and leadership powers. Furthermore, the participants discussed the current development stage of each team and examined on how to create trust within the group. This course can be held as a 2-day session by presenting and discussing various cases that the new manager may face.

ONLINE TRAINING SOLUTION We provide a learning solution available anywhere, anytime according to each one of your staff member's schedule.

Smart Solution / Courses Led by Industry Experts Convenient and Flexible Access / LBI Expert Generated Contents

In response to growing concerns about in-person training sessions due to the COVID-19 pandemic, we now provide online training courses through a platform called Touchclass. The courses are less than 10 minutes per lesson and quizzes are provided at the end to review the lesson. We update new contents on a regular basis.

LBI ONLINE CONTENTS Situational Chinese Expressions: Fashion/Cosmetics

Basic Sales Technique

Luxury Image Making

Sales Coaching

Brand Story: Fashion/Cosmetics

Basic Visual Merchandising

Understanding Luxury Groups

Followership

Understanding Generation Gap

Complaint Handling

Basic KPI Terminology

Business Manner

Chinese Terminology by Category

Chinese Complaint Management

Categories

Bags

Watch & Jewlery

Skincare

Shoes

Ready to Wear

Make-up

Fashion

Cosmetics

Chinese Terminology by Category helps learners serve

Chinese Complaint Management is an online content

Chinese customers with exquisite Chinese phrases in

developed

sales.

complaints in Chinese. All categories consist of 22

Each of the 6 categories consists of 25 chapters. After

chapters.

learning a new terminology, learners can review other

It is designed to present complaints that employees

expressions related to the main terminology and view

usually encounter in the field and learn Chinese in the

examples of how they are used in on-site sales situations.

form of conversations based on the AESOP process.

effectively

respond

customer

LBI IN JEJU LBI Jeju provides various training programs for government organizations and high-end resorts executives and staff members in Jeju.

2021 JDC Creates a Culture of Integrity LBI Jeju provided training once a week for 7 weeks to 140 executives and employees of Jeju Free International City Development Center (JDC) to create a culture of integrity. Through this program, JDC was able to build a fair organizational culture and all employees were able to practice and obtain the abilities to maintain a trustworthy organization.

2021 JPDC Expert Training Course 2021 JPDC New Employee Training Job competency training courses utilizing statistics and MS Excel were conducted for the Jeju Province Development Co (JPDC) employees and the training was completed with a high satisfaction rate. Team Building, Vision Drawing, Followership, and MS Excel training programs helped the newly hired employees to better adjust themselves in workplace.

The 1st JTO Academy Brand Marketing School Jeju Tourism Organization (JTO) opened a Brand Marketing School for middle managers to enhance the understanding of the overall brand for the development and management of JTO. The Brand Marketing School was a 5-week course consisting of 4 educational modules including Brand Theory, Brand Communication, Brand Design, and Brand Research Methods, and the course was completed with a final team report presentation.

2021 Local Autonomy School for Jeju Citizens Local Autonomy School for Jeju Citizens (LAS Jeju) is a program organized by Jeju to strengthen its selfgoverning capabilities and foster relating experts. LBI Jeju and Future Development Strategy Institute, operated a community college for 40 Jeju residents every Saturday morning for a total of 8 weeks. A total of 14 courses were conducted, and the last training session was held with a workshop and a completion ceremony. Lecture 1 - Focusing on Community Issues Since the 1990s, Lecture 2 - Local Cultural Resources & Future Heritage, Lecture 3 - Glocalization & Environmental Changes, Lecture 4 - Regionality & Public Art, Lecture 5 - The Progress & Limits of Democracy, Lecture 6 - What is a SelfGoverning System?, Lecture 7 - Understanding Jeju Special Self-Governing Province, Lecture 8 - Understanding the Budget System & Residents' Participation for Citizen Autonomy, Lecture 9 - The Beginning & End of Self-Government, Lecture 10 - Different Perspectives of Self-Government, Lecture 11 - Jeju, New Connections & Attempts, Lecture 12 - The Possibilities of Self-Governing through Metaverse, Lecture 13 - Leadership, the Roles & Attitudes of a Community Leader, Lecture 14 - Conflict Management & Communication, Lecture 15 - LAS Jeju Workshop & Completion Ceremony

LBI KOREA NEWS

LBI Korea & Le Cordon Bleu Sookmyung Academy MOU LBI Korea signed an MOU with Le Cordon BleuSookmyung Academy on July 29 to support students' career development. Through the MOU, the companies plan to fully support the next generation of Korean talents to find and develop their careers in the luxury and hospitality industries. LBI Korea provides a variety of career education including career planning, interview preparation, and resume writing workshops to Le Cordon Bleu-Sookmyung Academy students.

READ THIS ARTICLE

Differentiate Your Brand Through Storytelling Jaeho Cho, Sr. Pedagogy director of LBI Korea, attended the Korea Hotel Show Fair held in July 2021 and presented a lecture on the theme of hotel brand value through storytelling. He also participated in an interview that was published in the November 2021 issue of Hotel & Restaurant magazine. In this article, he explains why hotels are focusing on storytelling marketing,

presents the different cases of luxury

brands and hotels that are paying attention to storytelling, which is the most necessary factor for planning brand storytelling, prospects for storytelling marketing, and ends the interview with LBI Korea's vision and goals related to the issue. ⓒ Hotel & Restaraunt

READ THIS ARTICLE

NEW LBI KOREA PROGRAMS IN 2021

VIEW DETAIL & REGISTER

Seoul

Jeju

Busan

4th fl, Baegang Bldg. 801 Seolleung-ro, Gangnam-gu, Seoul, 06019, Korea Tel: 02 2185 8274 email: info@lbi-korea.co.kr

6th fl, Korean Air Jeju Office bldg. 150, Jungang-ro, Jeju-si, Jeju, 63198, Korea Tel: 064 759 9220

2nd fl, Oceansky 471, Suyeong-ro, Suyeong-gu, Busan, 48265, Korea Tel: 051 626 9822

Elaine Hong Business Development Director elainehong@lbi-korea.co.kr

Jun Young Lee Business Development Manager jylee@lbi-korea.co.kr