LBI Korea Brochure

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Shaping the Future of Luxury Together


Shaping the Future of Luxury Together



With offices in Korea, China and France, Luxury Business Institute is a global consulting and training organization dedicated to human resource development in the luxury industry. Since 2009, LBI has supported the development of the world’s most prestigious luxury brands using a wide range of customized solutions. Our services include business strategy development, service quality assessment, executive recruitment and training customization. LBI has been a key industry player in aligning the brand’s promise with the customer’s perception while maximizing business results for their clients for over a decade. Luxury Business Institute also collaborates with premium brands and service companies to help them achieve luxury industry standards.


CEO Message






Our Unique Approach


Our Expertise


Luxury Attitude Academy


Talent Acquisition


Pedagogy Committee


Academic Partners


Global Network / Our Partners


Our Recent Clients





CEO Message I am always being asked: “What is real ‘luxury’?” Expensive, branded products do not adequately represent ‘luxury.’ Luxury is the perfect blend of a ‘unique creation,’ made by a ‘unique artisan,’ serviced in a ‘unique environment’ and presented with a ‘unique savoir-faire.’ The Asian luxury market has grown dramatically in recent decades. Its initial development was heavily focused on quantitative growth. As a result, training in quality of service and nurturing a customer’s emotional experience were not prioritized due to a lack of understanding of ‘luxury.’ Thus, Luxury Business Institute was founded to support luxury brands and professionals in the Asian luxury industry. Using the experiences and expertise of professionals in the European luxury industry, Luxury Business Institute delivers high-quality business consulting and human resource solutions that uniquely serve the Asian luxury market.

Daniel Mayran Founder and CEO


Shaping the Future of Luxury Together

Philosophy Our Vision When nowadays, the use of technology has become of paramount importance for brands as well as for end consumers or guests, LBI vows to accelerate the digital transformation of luxury and premium brands while preserving the ultimate role of human interaction to build a culture of excellence. On this principle, LBI chooses to articulate its consulting and training approach around an omnichannel strategy by managing online and offline actions thus creating a holistic environment for the staff to implement and for the client or guest to experience.

Our Values




Not unlike the sophistication and elegance of an object created by an experienced craftsman, the accuracy and quality of our solutions have been forged through time and iteration.

We consider the emotional connections as the critical elements of the clients experience and the main factor of creating collaborative and trusted culture.

We strongly believe that people are pillars on which organizational success can be built. This encourages us to provide individuals with opportunities to perform at their full potential.



Solutions to Corporates

to Individuals

To companies, LBI is a strategic partner in consulting & training. We assist brands and corporates in overcoming new challenges in the luxury industries. For all industries, we support our clients looking for the highest standards of service excellence & performance.

To individuals, LBI provides knowledge and training for talents who wish to build their professional careers in the luxury industry. LBI prepares and trains the young generation coming out of universities to board the luxury working sector.

We provide the “know-how� to key players to help them create a real service strategy with concrete operational training solutions while working on enhancing the human dimension of service. We support companies to select, hire, develop, and integrate new talents in their luxury or non-luxury universe.


Satisfied Corporate Clients

>9600 Trainings Delievered


Shaping the Future of Luxury Together

Our Unique Approach LBI Korea has designed a unique 4D methodology to develop a tailor-made training strategy and content : Define, Design, Deploy, Drive.


efine : Define Your Needs


This phase is crucial to understanding the client’s brand, market, customer profile, internal organization, and specificities.

As consultants, we analyze the specific case of each unique organization within different teams. We build for and with them, solutions to business issues, related to improving performance and quality of service.


esign : Work with Experts


All collected data are used as a reference manual to develop customized training contents and pedagogical materials according to the brand's specific objectives and participants' profile. The "Design" stage is also fundamental as it outlines the learning path.





eploy : Learn from Real Case Study

LBI Korea promotes an innovative teaching approach by facilitating the training and enhancing interactivity between participants and the facilitator.

Based on upstream work, the LBI Korea team fosters communication, using real case studies and creative learning tools that make the training more practical with applicable solutions.



rive : Observe the Improvement

It is essential to consolidate and improve our training participants’ skills continuously. As human capital is a long term investment, it has a tremendous impact on the company’s bottom line. Therefore, LBI Korea develops unique follow-up services by implementing monitoring and improvement solutions.


Shaping the Future of Luxury Together

Our Expertise For years, LBI Korea has designed tailor-made training programs encompassing innovative learning paths meant to maximize the program's effectiveness and ensure successful training outcomes.


1. Service Excellence Service Excellence Programs are for brands looking to enhance the customer experience with tailor-made training solutions to various diagnostics of their current service design. Our concrete and feasible solutions are provided to assist brands, obtain tangible and sustainable results within their teams. We offer the most immediate and practical solutions to all clients - fashion, cosmetics, and hospitality - who want to create the ultimate customer experience. We deliver our modules in different durations according to the objectives and level of difficulty set out by each client.

2. Leadership & Management Leadership & Management Programs put a retail and luxury twist in the average content of this topic, allowing our clients to receive the best of both worlds. Our content is not only for corporate companies. It can also be converted to practical managerial solutions to help talented individuals to realize their full potential and become a better version of themselves as a leader. We offer hands-on learning and expert coaching for lasting results to all clients on the customer experience spectrum. Moreover, it can also be customized to tailor to clients' expertise and strength in retail and luxury industries.

3. Marketing & Communication Our contents apply not only to corporate companies but also to individuals as a solution to fortify their marketing and communication abilities. Our Marketing & Communication programs offer comprehensive insights into consumer trends and business strategies within the luxury market.

4. Luxury Humanities Luxury Humanities Programs offer special lectures corresponding to clients’ specific and unique needs. The lectures provide a new perspective of luxury brands’ successes through humanities aspects. Through our humanities lectures, corporate clients will be able to gain insight and experience the various aspects of aesthetic, the artistic value, and the value of craftsmanship to strengthen brand uniqueness value.



Shaping the Future of Luxury Together

Luxury Attitude Academy ¡ Blended training ¡ E-learning We believe that service is at the cornerstone of client experience and contributes directly to higher business performances. Luxury Attitude Academy is created as the comprehensive training solution to master luxury service mindset and improve client experience. Its goal is to provide the necessary soft skills to interact with a demanding clientele. Our eye-opening solution focuses on providing an adequate luxury service mindset.

Tools to become a Luxury Professional

Vocational Training

Higher Hirability

Career Booster

Convey Brand Promise

Improve Service Standards

Motivate Your Teams

Enhance the Guest Experience



How we work with you Drive

Blended Training

Online Training

Open Registration

Online training - as a driver of in-class training contents - allows your teams to go a mile further in training and assess their results through the validation results.

Tailor-made training blending online and in-class training including LBI solutions.

Online access to a definite number of assigned employees, and managers.

1-year unlimited online access to employees and managers willing to become certified within your organization.

12 Episode

Monitorning Tools

My Commitments

Education 2.0

30-minute drama learning modules with exclusive experts interviews

Individual / group progress assessment reports

Personal engagement action plan / critical thinking

Gamification immersive story / online community


Watch – Learn – Act The unrivaled structure of the training allows a complete immersion in the world of luxury. Each episode sheds light on a specific topic related to luxury service and provides your team with valuable and distinctive knowledge from internationally recognized experts. All the topics covered in our program are intertwined, which makes learning both appealing and addictive.

Certification Your team will be recognized for their efforts in completing the first internationally certified program in the field of luxury.

The Community of Certified Professionals Luxury Professionals Certified Worldwide



Shaping the Future of Luxury Together

Talent Acquisition By training professionals in the luxury industry, we know and understand the importance of talent management in each business, from the luxury business to the organizational business performance. Talent Acquisition Team is an expert in assessing your company’s recruitment needs, locating top recruitment personnel, and creating effective talent management processes.

Assessing Recruitment Needs

Assessment of Application Tracking System

Locating Recruitment Personnel

Armed with a multi-faceted approach, we provide “High Impact Talent Management Solutions” with a higher echelon of talent from entrylevel positions to top executive positions. LBI’s recruitment solutions are working on two approaches: We assist clients in their recruiting process by conducting a thorough analysis of their needs.

We offer candidates a suitable position after a precise examination of their expectations in terms of career perspectives.

On-The-Job Training


Pedagogy Committee Luxury Business Institute Academic Committee We set up an International Academic Committee in Paris, to structure and create new programs developed in collaboration with the internal pedagogic teams, based in Seoul, Shanghai, Beijing, and Hong Kong. LBI International Academic Committee is composed of eminent professionals with long-lasting and robust expertise in the luxury industry, luxury goods, fashion & cosmetics, international retail, and luxury hospitality.



Shaping the Future of Luxury Together

Academic Partners Jean-NoĂŤl Kapferer President of LBI Academic Committee. Graduated from HEC Paris, he also holds a Ph.D from Northwestern University, USA. Jean-NoĂŤl Kapferer is the European authority on branding, internationally recognized as one of the most influential brand experts. He is the co-author of The Luxury Strategy (Break the rules of marketing to build luxury brands). Jean-Noel Kapferer is also an active consultant, he is Professor Emeritus at HEC, and is the advisor of the Group INSEEC.U President.

Jean Pierre Boisivon Graduated from IEP Paris, he has a Ph.D of Economics. Among various positions as Board member, Consultant and Top Executives, he is counselor to the Chairman of the FNEGE (French National foundation for education and management), Special Advisor to the President of INSEEC and Emeritus Professor at Paris 2 University in Paris. He directed Evaluation and Forecasting at the Ministry of National Education (1987-1990) in France. He managed during 7 years the ESSEC Group. Jean-Pierre Boisivon is Commander of the Legion of Honour and Knight of the National Order of Merit.

Michel Chevalier Graduated from HEC Paris, he holds an MBA and Doctorate in Marketing from Harvard University, USA. Throughout his Top Executives positions career, Michel Chevalier has especially been for more than 10 years a consultant with EIM in Paris & Shanghai, and a visiting Professor at HEC (Top French business school) and ISML in Paris. He was Executive Vice President of Bluebell Asia Group in Tokyo and Hong Kong. He has co-authored several books including Pro Logo (with G Mazzalovo), and Luxury Retail Management (with Michel Gutsatz).



Vice Presidents of Luxury Business Institute Group Alain Briere

Hospitality Vice President

Alain Brière started at Hilton International in Paris as Head of Sales, then held different positions at Inter-Continental Hotels Group in Paris and was appointed Marketing Regional Director France, Switzerland and Mediterranean. He then joined Le Méridien Hotels & Resorts as VP Sales & Marketing. After 12 years at Le Méridien, he moved to JJW Hotels & Resorts in London as VP Sales & Marketing, then joined Shangri-La Hotels & Resorts as Head of Sales & Marketing (Shanghai–Muscat). In 2007, he was then appointed VP Sales & Marketing at MAF Hospitality (Majid Al Futtaim Group), in Dubaï. Alain Brière was also VP Sales & Marketing for Oetker Hotel Collection, based at Le Bristol Paris.

Richard Cymberg

Cosmetics & Fragrances Vice President

Graduated from “Ecole Superieure de Sciences Commerciales”, Richard Cymberg decided to join L’Oreal. Following various International Top Executive positions within the Group, in different Products divisions, in different countries & across several continents, among them UK, Germany, Brazil, he was appointed President & Executive Director in Korea, before managing Worlwide Travel Retail Division, at L’Oreal Group Head Office.

Bruno Jallot

Retail & Strategy Vice President

After having worked for several years in various companies in France, at Top Executive level, and among them group FNAC in Paris, he joined Korea and was appointed Bluebell Operation Marketing & Development Director. He worked with more than twenty-three brands in Leather goods, Fashion & Cosmetics such as Louis Vuitton, Dior, and Clarins. Before joining Luxury Business Institute, he acted as Retail Marketing Director at Samsung Electronics in Korea, and as Consumer Director at Lenovo in France.


Shaping the Future of Luxury Together

Global Network - Campuses Luxury Business Institute drives its multicultural identity from its international network Academic Partners and its various team members. Thanks to this Network, LBI can claim to combine French DNA with a deep understanding of Asian cultures which allows our experts to possess distinctive “savoir-faire� and expertise.

San Francisco

Our Partners

In addition to developing continuously close relationships with international experts, LBI has fostered a strategic partnership with INSEEC.U. As a private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambery, London, Monaco, Geneva, San Francisco, and Shanghai, INSEEC U. occupies a unique place in the European educational landscape.



London Paris & Monaco

Geneva Beijing Seoul Shanghai Hongkong

Among several ties, LBI has set up a close legal partnership with “Luxury Attitude,” a consulting company specialized in helping luxury hotels and brands to align their brands’ promise and clients’ perception. With our LBI Academic expertise & networks, we provide BA, MBA, MsC, and DBA.


Shaping the Future of Luxury Together

Our Recent Clients LBI Korea offers business solutions for global luxury brands, luxury hotels, and local premium brands. We improve our partners' business performance by providing customized solutions for our clients in a variety of fields.

DIOR (Couture)



Four Seasons

The Shilla



Samsung Electronics

Amore Pacific

Golden Goose Deluxe Brand




Since 2009, Our Clients Define Us.



Shaping the Future of Luxury Together

Contact For further information, please visit our website or contact us.

LBI Korea




4th fl, Baegang Bldg. 801, Seolleung-ro, Gangnam-gu, Seoul, 06019, Korea

6th fl, Korean Air Jeju Office Building, 150 Jungang-ro, Jejusi, Jeju, 63198, Korea

9th fl, Kolon Building, 480 Suyeong-ro, Suyeong-gu, Busan, 48314, Korea

Tel +82 02 2185 8274 email

Tel +82 064 759 9220

Tel +82 070 7439 8525

LBI Ltd. - Luxury Business Institute Limited

LBI Shanghai - Luxury Business Institute

Room 2302, 135 Bonham Strand Trade Centre, 135 Bonham Strand, Sheung Wan HONG KONG

Unit 2111-2112, 21F, Tower 1, Plaza66, 1266 Nanjing West Road, Shanghai, 200040 People's Republic of China

LBI Beijing - Luxury Business Institute

LBI Paris - Luxury Business Institue

Rooms 206 & 220, Suites 201-222, 2F, Building 81 No.4 Gongti North Road, Chaoyang District, Beijing 100027 People's Republic of China

42 Avenue Montaigne 75008 Paris France

LUXURY BUSINESS INSTITUTE KOREA Inc. Representative Mayran Daniel Business License 211-88-27820 Luxury Business Institute Hakwon License 8775 Address 4F 801, Seolleung-ro, Gangnam-gu, Seoul, Republic of Korea Contact Us +82 02 2185 8274 제2018-서울강남-03735호